Women With Know How August 2014 Issue

AUGUST 2014

Building Business Relationships 101

What You Need to Know before Going to Court for Custody

Melinda Morris Zanoni Esq. and CEO Legacy Talent & Entertainment, LLC

Kincaid & Associates, PLLC provides exceptional personalized legal representation to our clients in: ◆ ◆

Business Taxation

◆ ◆

Contract Intellectual property

◆ ◆

Finance Estate planning

Mitzi Kincaid - Attorney at Law

mkincaid@kincaidandassociates.com

Karen Boardman - Attorney at Law

kboardman@kincaidandassociates.com

We offer reasonable rates and prompt communications, with a spirit of cooperation and efficiency.

866.435.5971 ◆ www.kincaidandassociates.com

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LANDSCAPE

KITCHEN

REMODEL

STYLE

WE’VE DONE THE WORK FOR YOU.

BATH

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OUTDOOR LIVING

CHARLOTTE’S LARGEST EVENT FOR

home improvement August 22-24

The Park Expo and Conference Center Discount tickets online and register for a $500 shopping spree!

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Dear Readers, I hope you are all enjoying our beautiful summer weather!

Be careful when you are outside by wearing plenty of sunscreen and drinks lots of water!

Mimi Zelman Publisher Advertising is Branding

I have been in the advertising sales profession for many years.

I have seen many businesses come and go.

Why do a lot of businesses go out of business?

For many different reasons. Location, poor customer service and economic is some. For many businesses it is because they fail to have a marketing plan.

How can you clients find you?

Word of mouth is always the best referral, but that isn’t enough.

When starting a business have a budget in mind.

Even if the budget isn’t a lot you can stretch those dollars to have as much visibility as possible. Large ads are great, but, not always smart if you are low on funds. I would rather see smaller ads in more places, than a full page ad in one place.

Who is your target market?

If its women, place your ad in as many women’s magazines as possible. Sometimes you are hitting the same audience this way, which is good, because you are creating top of the mind awareness. Also most magazines, newspapers, etc reach different readers as well that you want to target.

Never advertise in one publication less than 6 times or you are throwing your money away. It really does take that many impressions to build your brand.

This saying I learned years ago, really says it all.

Why does a man wake up in the morning and brush his teeth with an advertised toothbrush and toothpaste, drink advertised coffee, drive to work in an advertised car, but doesn’t advertise his business till it’s time to advertise it “For Sale” !

Don’t be that man! Call or email me to advertise in Women With Know How Today!!

Mimi 4

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Publisher/President Mimi L. Zelman mimi@womenwithknowhow.com Creative Director Rebecca Fairchild www.facebook.com/AzureDoorCreative

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Contributing Writers Terri Bennett Karen S. Boardman, Esq. Elyshia Brook

Contents

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Photo Courtesy of Getty Images

For more advertising information call Mimi at 704-491-1207 or email her at: mimi@womenwithknowhow.com Copyright Š 2014

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24 28

14 Building Business

Relationships 101

44

16 What You NEED TO

KNOW Before Going to Court for Custody

On the cover Melinda Morris Zanoni www.womenwithknowhow.com AUGUST 2014

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professional spotlight 6

Nell

Hicks

Owner, Ambiance Salon

By Mimi Zelman

How did you get star ted in this business?

A girlfriend and I decided to go to cosmetology school for the fun of beauty.

I always knew that I would end up beautifying the world around me in any way I was capable of...

I always imagined people around me with more flattering hair color & style, pretty & soft make up, fashion and style. I love to be surrounded by beauty and my style is eclectic. When

Connect And Grow With Women In Our Community

I decided to go to cosmetology school in the eighties I wanted to beautify and continue my love of arts and have fun. Before I knew it I became so passionate about the power of transforming my client’s self image & confidence that it became a lifestyle for me.

I get so much satisfac tion out of giving my clients the “ hair of their Dreams”.

I am a mother of two beautiful sons that are the love of my life and my motivation for everything I do.

I love to teach and mentor young new talents in my field and help them realize their passions and strong points and push them to work thru their challenges and reach their goals.

What is your background-what were you doing before this business?

I was in school. Studying computer science and decided to explore the beauty industry.

What is unusual or unique about your business, in comparison to your competitors or similar businesses?

Our clients are the VIP’s in our business. The atmosphere is relaxed & friendly yet professional. And we concentrate on all aspects of hair. My specialty and passion is hair extensions and color. I love beautiful long, healthy and shiny hair and with today’s technology and science anybody can have it. In my business the clients

are not just a number and I truly love every one of them and tr y my best to give them my all.

Is there a customer experience you are most proud of?

I am proud of my personal service to each and every client...

Do you do any charity or nonprofit work?

There are many charities that are close to my heart. The cancer society is one. I participate in pink hair for hope. Have done make overs for single homeless and battered women tr ying to get their lives back on track. Helped make children’s Christmas wishes come t r u e. Vo l u nte e re d i n re t i re m e nt homes, Fostered and rescued dogs a n d d o n ate to s e ve ra l c h a r i t i e s every year.

www.womenwithknowhow.com AUGUST 2014

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Who are some of your most notable clients?

I have had the honor of doing some local and national actors and actresses.

What are some of your greatest challenges in your business?

Every client comes in with an idea of what beauty is to them and it ’s my job to translate that into their looks, so one of the biggest challenges is communication and understanding the image they see in their mind.

I dedicate a lot of my time to learning my trade and I’m constantly tak ing cutting edge classes and immersing myself in my art.

I’ve trained in advance academies such as Vidal Sassoon, tony & guy, Frederic Fakkai. And many more hair legends.

Nell Hicks Ambiance Salon 4219-1A Providence Rd. Charlotte, NC 28211 Phone: 704-366-3830 Email: nell@ambiancehairsalon.com Website: www.ambiancehairsalon.com

What would you most like the reader to know about your journey in business?

That it is not easy.... But it’s worth it...

At Ambiance Hair Salon,

• Hair is our passion and we strive to give you the hair of your dreams. We are committed to making your hair look its very best; healthy and shiny.

• For your hair color, cut, extensions, styling and straightening needs, we use the best color products on the market; Organic Color & Foil Hi-Lights with Organic Color Systems products.

• Do you have curly hair in need of a straightening? We use Brazilian O r g a n i c K e ra t i n S t ra i g h t e n i n g Treatments for those who need it.

• And of course, everyday, we provide personalized, thoughtful precision haircuts for our clients!

• We are also your Hair Extension specialists, using Featherlocks. And we do eyelash extensions too!

What are you waiting for? Have the hair of your dreams now.

Call today! 704.366.3830 8

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health

Beauty Basics M

ost busy women know, a daily beauty regimen requires effor t and time, but it also has a significant payoff. Keeping your outward appearance healthy and youthful inspires confidence — a glow everyone around you can see.

With convenience and ease in mind, here are a few tips that will keep you looking beautiful this season, without all the fuss or having to break the bank:

Glowing, Vibrant Skin Poor diet, sun exposure and smoking are just a few of the factors that can lead to the fine lines and wrinkles many women work hard to prevent.

While everyone would love a quick fix to erase years of skin abuse, there are some tricks to slow down the process.

Covering your skin from the sun’s harmful rays and keeping its damaging ultraviolet rays at bay helps ward off premature aging and helps to preserve the skin. Whether it’s cloudy or sunny, your best defense is to apply sun screen

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Connect And Grow With Women In Our Community

A Guide For Looking Your Best

that contains an SPF of 30 or higher. You can further decrease your exposure by use of wide brim hats, baseball caps and other skin-covering clothing. Invest in a quality night cream that works deeply to restore the skin’s appearance as you sleep. Some products offer multiple benefits that firm, improve elasticity and reduce the appearance of wrinkles.

The Perfect Pout Like any other part of your skin, lips can become dry and flaky, particularly when exposed to harsh weather conditions or extreme settings. Give them proper nourishment and care to keep them smooth, supple and free of cracks and irritation. To exfoliate rough patches and remove dead skin, use natural ingredients right from your kitchen. Simply place a small dab of honey and sugar on your lips and gently rub them together. This procedure is best before bed time and followed with a thick coating of lip balm.

This will penetrate and renew as you sleep and you’ll wake up to plump, smooth and beautiful lips.

To maintain lip moisture, invest in a quality lip balm, especially those that pull double-duty and also offer sun protection.

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Go Ahead and Glow This season, the best skin coverage products provide a natural, fresh glow. To give your skin a gentle, sun-kissed vibe, try Rimmel Natural Bronzer, which uses natural minerals for a tanned look any time of the year. Make sure your beauty bag is stocked with the essentials needed for proper application, like the Walgreens Studio 35 Mineral Makeup Brush Set, to help you apply like a pro.

Give your lips a citrusy glow with the many shades of orange that are sweeping the runways.

To add the juicy allure of orange to your lips, try Revlon Colorburst Balm Stain in Rendezvous or Matte Lip Balm in Audacious.

Healthy, Strong Nails

Get the Blues

Used throughout the day for arduous tasks, nails experience a great deal of wear and tear and are often easy to neglect.

Give nails the attention they deserve with a fun spring hue, like mint green or vibrant yellow. When it’s time to refresh your nails or experiment with new colors, be sure to always have the proper tools on hand, such as Studio 35 Nail Polish Remover Liquid.

Boost your beauty regimen by adding a few of these simple tips into your day, every day. Remember, when you feel good about yourself the whole world can see it. For thousands of great products to help enhance your beauty regimen, visit your local Walgreens or visit www.walgreens. com/beauty.

Hot New Trends in Beauty Beauty trendsetters are forecasting

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an increase in bold, expressive looks — especially around the eyes. Give your beauty a boost with these f a s h i o n - fo r wa rd b e a u t y ideas:

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An Orange Pout

Dramatic eyes are all the rage with vivid tones of brilliant blue, such as CoverGirl Flamed Out Shadow Pot in Sapphire Flare.

The Perfect Cat Eye With 60s mod inspiration, boldly-lined lids are gracing the covers of fashion magazines worldwide. Choose a dark gray or black for the best statement, such as the L’Oreal Paris Infallible Never Fail Liquid Eyeliner in Black.

Lashes Make a Big Statement Complete your extreme eye look with the new lash plumping innovations in mascara. Try L’Oreal Paris Voluminous Miss Manga Waterproof Mascara in Black for gorgeous results.

Women’s

Equality Day Celebrating Women’s

Right to Vote Amendment 19

(Ratified August 18, 1920) The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.

Congress shall have the power to enforce this article by appropriate legislation.

Please join The League of Women Voters-Charlotte Mecklenburg to commemorate and celebrate the passage of the 19th Amendment.

WHEN: Tuesday, August 26, 2014 6:15—8:00 p.m.

WHERE: Midwood International &Cultural Center 1817 Central Ave. WHAT:

Wine, Heavy Hors d’oeuvres & a 1-Act Suffrage Play: A Very New Woman

WHO:

Guest Speaker: Kay McSpadden, Noted Columnist, Author and Teacher A donation of $10 is suggested to defray costs

www.womenwithknowhow.com AUGUST 2014 Website: www.goleaguego.org • 704-556-4600

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business

Building Business

Relationships 101

R

elationship building is critical to the success of any business. Too often, entrepreneurs and small business owners get so caught up in the details of the kinds of products and services they sell to notice that the key to becoming successful is in building and maintaining of relationships.

Business relationships include not only customers or clients, but other entrepreneurs, vendors, and employees. Regardless of whether your business is business-to-business or business-to-consumer it all boils down to relationships.

Building business relationships is just like any other relationship. It requires some effort to maintain and you must be willing to give, share, and support those you meet, not just take or receive.

When you embrace the mindset of relationship building, you take the pressure off of business transactions and the encounter becomes more about meeting new people and making new connections. If you have 14

Kamonda Posada

Connect And Grow With Women In Our Community

a quality relationships, people are much more apt to refer your product or services to other people, which in turn will increase your bottom line.

Here are a few things to keep in mind when building business relationships: Listen more than you talk. The more you listen, the more you will learn. People love talking about themselves and about their business. When someone is talking, be attentive, instead of thinking of an immediate response or trying to dominate the conversation.

Be consistent and keep in touch.

Set up a system and make it a priority to reach out to your contacts.

Face to face meetings are still important in building a strong relationship.

Whether it is a five minute telephone conversation, meeting for coffee, or an hour lunch. Take time to make that personal connection and be sure to not just call when you need something.

G i ve m o re t h a n yo u re ce i ve.

People like to have relationships with those that can help their career or business. Be that person. It will help

you build your network and increase your influence in your industry.

Contribute to the relationship.

Offer relevant and mutually beneficial introductions. Give advice, and share your expertise or feedback. Promote the people in your network by sharing information about their business with others.

Keep your word. If you say that you are going to do something, do it!

Know when to say No. If you can’t help or don’t know something be honest and say so. People will respect you more and when you do say yes,

I can help you; they believe you and they trust you.

The most important aspect for building a long-term business relationship is a reciprocating attitude of trust and respect. Make a conscious effort to begin building relationships with others it is absolutely essential to your long-term business success.

Kamonda Posada is the owner of New Word Media. She is a a TV Host, Speaker, and Media Mentor to entrepreneurs and small business. Visit www.kamondaposada.com.

Kamonda Posada CEO/ Chief Creative Director PO Box 242400 Charlotte, NC 28273 Phone: 704-968-1046 Email: info@kamondaposada.com Website: www.kamondaposada.com

www.womenwithknowhow.com AUGUST 2014

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family law 16

WhatYou

NEED TO KNOW

By Leigh Sellers

Before Going toCourt forCustody

W

hen parents of a child (or children) are not together as a couple anymore, there can be a lot of conflict about the roles each will play in the child’s life. Who will make decisions? How much time will each share with the child? How will the costs of raising the child be divided?

I n my exper ience, parents tr y very hard to get on the same page.

Few people want to go to court. Few people want to spend time or money on a lawsuit or an attorney. But, all it takes is one person to file a lawsuit and the other person is in Court whether they want to be or not. And often, people file a suit without really understanding what they are starting. There is no formula to solve a disagreement over a child. If you find yourself facing a conflict over a child, there are a few things that you will need to uderstand as you move forward.

Know your Judge: It is impor tant if you have a Court case to know everything about your Judge’s work in the cour troom. Knowing the Judge’s experience or any tendencies they have established is important.

Some Judge’s speak at legal education classes and seminars. See what they have said and believe it. You Connect And Grow With Women In Our Community

need to know if your Judge tends to rule in a manner contrary to what you are hoping for, you will need to work harder to convince her or him that what you want is best for YOUR child.

All Judges will follow the law AND the evidence. You want to make sure you are able to convince the Judge.

But, you also need to understand if you are fighting an uphill battle. An experienced attorney can help you with this.

The studies are no help: Studies published about custody splits are completely contradictory as to what parenting plan works best for children when their parents are separated from one another. One study will propose a primary parent. Another one claims that joint and equal time with both parents is best. The Judges are subjected to all of the studies during various trainings and seminars. You don’t know what their individual biases are or what their understanding of the research is.

Everyone hears and filters information through their own respective experiences. Judges are no different.

So, it doesn’t help to rely on one study from a journal over another one in developing your position.

Things will be different: No matter what, things will be different than you expect.

They will be different from what you hoped. They will be different from what you want. They will be different from what you knew. Be prepared.

A custody hearing is a place where people try to argue that what they think is best for their child should be for the ruling of the Court. But often, the Court hears and sees something different from what either parent presents as evidence. They rule based on the facts that they find.

Focus on the child and not on the parent. Your thought processes can drift to comparing yourself and the other parent. But, the Judge wants to know about your child. They want to know how you take care of this child’s needs and how you plan to work with the other parent. So, stay focused on your child. Both parents will say that they want what is best for their child.

And both usually appear to mean it.

But, the parent who is able to best identify the child’s needs and how they and the other parent can meet the needs is in a better position of convincing the Judge. So know why things have been handled a certain way with your child prior to separating from the other parent.

You and the other parent have divided “jobs” related to the child while together. You need to understand and be able to explain why you two made the choices that you did in order to advocate for why it needs to be the same or different moving forward. The Judge’s often assume that any parent can make a doctor’s appointment or prepare a meal. The fact that one never

did before separation should not be proof that they cannot do so going forward. Do not become so distracted by criticizing the other parent that you forget to concentrate on the child. No one “wins” custody by only proving the other parent makes a lot of mistakes.

Be well armed: Arm yourself with a good attorney and a good child expert.

A skilled and knowledgeable attorney is very important in making decisions as you prepare for custody. The earlier you get good advice, the better your case will proceed. Ask around and investigate the experience level of the attorney you choose to see. If you do not feel comfortable, interview more attorneys. Most attorneys charge a consultation fee but it is well worth it.

A wrong choice can affect your case more than you would believe. Judges are pretty good at seeing when parents are parenting for litigation. A skilled attorney will help you assess your expectations, your goals and your case.

The child exper t isn’t for your child, but for you. An expert in childhood behaviors during development and divorce can help you handle the changes that your child is experiencing and help discern what is normal behavior and what appears to be influenced by the parental conflict over the child.

Your custody case is your only case. But a Judge sees hundreds a month. So, the behavior you may think is horrific, they may not see as quite so horrible. Do not assume your child will “tell the Judge”.

It is best to insulate children from the conflict between parents if possible. www.womenwithknowhow.com AUGUST 2014

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Do not assume a child of any age will actually tell a Judge what you think they will say. Court is overwhelming and adults have a hard time testifying consistent with their prior out of court statements. Children are no different.

Very rarely is the testimony of a child a determining factor. And there is no age where a child picks where they will live in North Carolina. Their age is simply a factor the Judge will consider when the Judge weighs the child’s testimony.

Exhaust all other options before trial: The best trial strategy is often to avoid a trial all together. Asking a stranger to decide what is best for your child based on what information you can present in the artificial atmosphere of a courtroom is rarely a good

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Two Fairview Center 6230 Fairview Road, Suite 105 Charlotte, North Carolina 28210

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idea. After people say the things that they think they need to say to beat the other parent, they can’t take it back.

Those words hang in the air whenever the parents have to exchange the child, or attend a conference together or cheer the child on the sidelines.

Rarely, if ever, is a parent relationship stronger after a custody fight.

As bad as it may seem, it will be worse after court whether you “win” or lose”. In Mecklenburg and Union counties, the court system mandates mediation. Be as prepared for that mediation session as you would be for any court hearing. Read and understand any proposed Order very carefully: Whether you settle a case before trial or you have a verdict from a Judge after a hearing, make sure youread and understand the Order very well.

Your behavior and relationship with the child and the other parent will be regulated by this document and you need to understand it. Make sure you ask questions, preferably before a Judge signs it.

A custody battle is the scariest thing any of my clients face. Make sure that you fully investigate all your rights and obligations before you head toward Court.

Leigh B. Sellers NC Board Certified Specialist in Family Law NC Certified Family Financial Mediator Licenced in North and South Carolina Krusch and Sellers, P.A. Two Fairview Road, Ste 105 Charlotte, NC 28210 Phone: 704.556.0707 • Fax: 704.553.7824

www.womenwithknowhow.com AUGUST 2014

19

family

Sweet Ideas for

Al Fresco Entertaining

Y

ou can heighten the fun of every outdoor gathering with the right nibbles, noshes and refreshments.

A f r u i t f u l a l f re s co ex p e r i e n ce involves lively conversation with good friends, easy finger foods and tasty, versatile drinks that fit the laidback atmosphere. For the hosts who long for a successful backyard bash, consider serving palate-pleasing Moscato. This deliciously sweet wine varietal has become very popular as its approachable flavor profile is a guaranteed crowd pleaser.

Mix it up with fun flavors In addition to the classic peach taste of the Gallo Family Vineyards Original White Moscato, try the aromatic orange blossom notes of their Pink Moscato or the yummy red berry finish of their Red Moscato. Or, dust off your finest barware and make a splash by serving simple wine cocktails. Whether it’s a refreshing spin on a classic, like the Moscato-lini below, or your own recipe, Moscato’s fruit-forward flavors make it a great and unexpected base for cocktails.

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Connect And Grow With Women In Our Community

Add a bit of flare To keep outdoor gatherings exciting, Gallo Family Vineyards offers these refreshing tips: Label your food offerings for guests in a fun way by cutting a slit in wine corks and inserting a small card.

Help guests cool down by serving sweet wine cocktails on ice.

Give your guests a fun way to keep track of their drinks by painti n g t h e b o t to m o f w i n e g l a s s e s with chalkboard paint. Guests can use chalk to write their names and draw pictures.

For other ideas to make outdoor e n t e r t a i n i n g a h i t , v i s i t w w w.

GalloFamily.com.

Moscato Meatball Skewers Makes 32 Meatballs

Prep: 15 minutes • Cook: 30 minutes Preheat oven to 350°F. Ingredients: 2 pounds bulk spicy Italian sausage 1/2 cup Gallo Family Vineyards Red Moscato 1 cup plain Greek yogurt 1/4 cup extra virgin olive oil 1/2 cup diced cucumber 1 lemon 1/4 cup cilantro, chopped Parmesan cheese, optional

Strawberry

Pink Moscato Ice Pops Prep time: 15 minutes (plus at least 10 hours to freeze) Cook time: 1 minute Servings: 16 Fruity layer: 1/2 cup sugar 1/2 cup water 1 pound ripe strawberries, hulled 1 pinch of fine sea salt 8 fluid ounces Gallo Family Pink Moscato Creamy layer: 1 can (14 ounce) sweetened condensed milk 1 1/2 cups half and half 1 cup heavy cream 1 tablespoon orange blossom water 1 pinch of fine sea salt (cont.)

• In large bowl, stir together sausage and Moscato until combined.

• Using medium cookie scoop, form meatballs and place on baking sheet, evenly spaced.

• Bake for 25–30 minutes or until no longer pink.

• Meanwhile, in small bowl stir together all other ingredients to create yogurt sauce.

• Thread meatballs onto skewers and serve alongside yogurt sauce.

• Garnish with additional cilantro and grated Parmesan cheese, if desired.

(cont.)

To make fruit y layer, combine sugar and water in small saucepan.

Heat over low, stirring until sugar dissolves. Remove from heat and let cool completely.

Add cooled syrup, strawberries and salt to jar of blender and puree until almost smooth, leaving bit of texture. Stir in pink moscato.

To m a k e c r e a m y l a y e r, p l a c e ever ything into a 4- cup capacity measuring cup with a spout and whisk together until well combined.

To freeze, fill ice pop molds about one-fifth of way with either mixture (layers can be any size or amount you choose). Put in freezer until first layer is set enough to hold another layer, 60–90 minutes. Store mixtures in fridge between layers.

R emove and fill another one fifth with opposite mixture. Return to freezer until layer is set. Repeat until molds are filled to top, adding ice pop sticks in once third layer is added (adjust to type of ice pop mold).

After final layer is added, freeze at least another 6–8 hours before ser ving. To ser ve, run bottom of molds under hot water for few seconds, or until able to pull ice pop free from mold. (If using paper cup, just peel cup away.)

Note: If you don’t want layers, whisk mixtures together. You can also make each layer into its own ice pop, if you choose.

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Blackberry Moscato Bellini

Servings: 1 1/4 cup blackberries 1 tablespoon water 5 oz. chilled Gallo Vineyards Moscato 1 whole blackberry for garnish Combine blackberries and water in blender and puree until smooth. Strain through fine-mesh strainer, discarding seeds and solids. Fill bottom of chilled Champagne coupe with blackberry puree. Top with Moscato and garnish with fresh blackberry.

Moscato Moscow Mule

Servings: 1 4 ounces ginger beer 3 ounces Gallo Family Vineyards Moscato 1 ounce lime juice 1 lime wheel 1 mint sprig for garnish Pour ginger beer, Moscato and lime juice into icefilled copper mug. Garnish with lime wheel and mint sprig.

Moscato Mango Mojito

Servings: 1 1 lime, cut into eighths 5 leaves basil, plus more for garnish 1/2teaspoon demerara sugar 1 1/4 ounces Gallo Vineyards Moscato 1 ounce white rum 1 1/4 oz. mango puree or mango nectar Muddle lime, basil leaves, and sugar in bottom of cocktail shaker.

Fill with ice; add Moscato, white rum and mango nectar. Shake and strain into ice-filled rocks glass.

Garnish with basil sprig.

going green

5

Top Solutions to Recycling Problems

I

know a handful of people who have gotten their hands on the new iPhone 5. And with millions more people buying the same product, it got me to thinking about recycling all the stuff in our home that’s outdated or used up. Most people know to turn in an old smartphone for credit with their service provider or sell it for cash at a number of stores or online spots but what about the other things that are a little trickier? Do Your Part and check out my ‘Top 5 Solutions to Your Recycling Problems’: 1) Light Bulbs CFLs – or compact fluorescent light bulbs – should never be thrown away because they contain a small amount of mercury. There are several big companies which have convenient drop off sites and will recycle them responsibly.

Lowes, Home Depot, and Ikea stores will get the job done for you. Many full service recycling centers will also accept them.

2) Plastic Bags & Baggies It will take plastic bags and baggies thousands of years – if ever – to break

24

By Terri Bennett

Connect And Grow With Women In Our Community

down in a landfill. Since most curbside recycling collection services don’t collect them, you can return most plastic bags for recycling at most grocer y stores. And get this, most grocery stores (along with Wal-Mart and Target) will also accept most plastic sandwich bags, cereal bags, newspaper bags, and all types of plastic wraps.

Just make sure to check with your particular store for details.

3) Batteries The heavy metals found in batteries can contaminate land and water.

Instead, get those prized materials recycled responsibly. Only a handful of curbside recycling programs will accept batteries but there are many retailers and full ser vice recycling centers that will. Earth911.org and the Rechargeable Battery Recycling Corporation both provide online directories to help you find battery recyclers near where you live.

4) Tattered Clothing Most of us have given away box after box of good clothing to Goodwill or other charitable organizations.

But what about old clothing or other things like rags, bedding, or towels that are too worn out to be re-used?

Goodwill wants them too. However, the textiles cannot be wet or contaminated with chemicals. These items are sorted and sold for rec ycling or many other uses such as sofa stuffing.

5) Ink & Toner Cartridges Every year, hundreds of millions of ink and toner cartridges are used in this country. And, 70% of those end up in our landfills! Printer cartridges are actually easily refilled and recycled. You can also get paid to turn in your old car tridges. There are a number of online sources that will

supply a pre -paid shipping label to mail accepted cartridges in exchange for cash. Or you can turn in your used cartridges for recycling at Office Max, Staples and Office Depot and earn a store credit for every accepted cartridge.

More Information: www.earth911. com for recycling by zip code. www.call2recycle.org/” Rechargeable Batter y Recycling Corporation for battery drop off info. www.doyourpart.com/green-living/top-5-solutions-to-recyclingproblems-2/

www.womenwithknowhow.com AUGUST 2014

25

health

UNCOVERING THE TRUTH BEHIND NUTRITIONAL STUDIES Do you often feel confused by the multitude of sensational nutrition studies in the media? When it comes to feeding your family, being able to break down the scientific research process to make informed nutrition choices is essential.

Conflicting information It’s only natural to wonder about nutrition studies mentioned in headlines. One moment a study recommends eating fish or butter and not long after that, another study contradicts the very thing we just added to our grocery cart.

“As consumers hungry for good health, it’s easy to get caught up in and sometimes discouraged by studies that promise the newest improveyour-health food,” said Carolyn O’Neil, a registered dietitian for Best Food Facts.

“Who among us doesn’t want to feel and look better as a result of eating?

With headlines promising miracle results, and then those promises don’t work out, it’s easy to get discouraged.”

Understanding the process Rather that doubting yourself, O’Neil advises to better understand

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the research process behind the headlines. The next time you read one that touts the next food trend, you’ll be able to decipher whether it’s a good option for your family.

“Just because you read it in the paper doesn’t mean you should change your eating habits overnight, because that’s not the way we in science typically operate,” explained Dr. Michael Doyle, director of the Center for Food Safety at the University of Georgia.

Steps for quality research These are the three main steps for conducting thorough research.

Along with being peer reviewed and published, research that fits within these categories is recognized as the gold standard.

Transparency: Reliable research includes communication that’s honest, open and easy to understand.

Reproducibility: Different scientific researchers participate in studies that come to the same conclusion.

Meta-Analysis: There is an ability to contrast and combine results from different studies to look for differences or agreement.

If these three steps cannot be s u cce s s f u l l y co m p l e te d, te s t i n g will continue until multiple scientists determine the same result.

Unfortunately this kind of process promises no immediate results. This is yet another reason why it’s important to take those in-your-face nutritional studies with a grain of salt until further studies are completed.

Further review Once a study successfully meets the steps of transparency and reproducibility, the research is turned ove r to s c ientists w ho were n o t involved in the initial research for an independent evaluation. These

scientists perform a meta-analysis, contrasting and combining results from different studies and looking for differences or agreement. Only after going through this process can research be considered scientifically verified.

If you don’t have time to dig deeper into the research, O ’Neil recommends visiting www.BestFoodFacts. org, a website featuring information from more than 170 university-based food system experts with blogs, infographics and videos on all things food.

Photo courtesy of Getty Images (woman grocery shopping)

www.womenwithknowhow.com AUGUST 2014

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finance

No More Free Checking?

Tips for When Your Bank Starts Charging.

For ever ything from paying for lunch to paying the water bill, a checking account is the primary tool many Americans use to make day-to-day financial transactions. But for many consumers free checking is becoming a thing of the past as banks notify their customers that “free” accounts are being discontinued.

A recent survey by TD Bank highlights frustration with these changes, as fees top the list of why consumers would close their current checking account. Over 30 percent have considered changing checking accounts or financial institutions due to fees, and more than two-thirds are likely to switch to avoid future fees.

But no-cost checking isn’t extinct.

When one bank moves away from offering free accounts, there are likely others who can offer more value.

Understand your bank’s benefits “It’s important to continuously evaluate your financial needs and to review any changes your bank has made,” said Lindsay Sacknoff, senior vice president of retail deposit products at TD Bank.

“If your bank is phasing out free checking, then take the time to shop around because there are convenient alternatives that may have lower monthly balance requirements and better benefits.”

What’s more, the study revealed that, on average, consumers with a

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minimum balance fee on their checking account require a balance of $950.

“Keeping $500 to $1,000 in checking may not be feasible for many account holders,” Sacknoff said. “Choosing your checking account based on the best fit to your current financial circumstances can help you avoid unnecessary expense and frustration.”

Choosing the right bank Your bank account may not be the first thing you think of when you think of advancing in your career, buying a home or embarking upon other big life events. But a review of how much money you can comfortably keep in an account as well as the convenience and features you’re looking for from your bank may be a good idea when considering a switch.

For example, institutions such as TD Bank offer accounts that require only a $100 minimum balance to avoid monthly maintenance costs which may be a good fit for someone starting out in their career or for a family that is managing significant expenses. If earning power grows or expenses are reduced, it makes sense to explore the benefits of a premium account, which often requires a higher minimum balance but offers benefits like paying interest on your balance and reimbursement for out of network ATM fees.

For those looking to buy a home, choosing the right account can help

keep more dollars in your wallet. For example, account holders at TD Bank who also finance their home at the bank receive a .125 percent discount on their mortgage rate which can translate into hundreds of dollars of savings a year.

Simple Steps to Skip Fees Choosing a bank that makes it easy to avoid fees is an important step to protect yourself from unnecessary costs. You can also avoid frustration with the rising cost of banking services by making smart choices and using new technologies and resources from banks.

Avoid Costs at the ATM Choose a bank with convenient hours, locations and ATMs. Investigate accounts that reimburse ATM costs.

Take advantage of features like online and mobile banking to check your balance instead of using a non-bank ATM. Get cash back with debit transactions, eliminating trips to the ATM.

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Plan Against Overdrafts Always know your balance.

Schedule automatic bill payments through online banking to manage when bills hit your account.

Consider receiving your paycheck through direc t deposit so money is immediately available on the day you’re paid.

Manage Minimum Balances Investigate accounts that have a low minimum balance.

Set balance alerts to let you know if you’re at risk of dropping below your balance threshold.

Source: TD Bank www.tdbank.com Easy Switch Checklist Changing banks can be challenging. This checklist, provided by the experts at TD Bank, will help you navigate the process with an outline of the steps you need to make the most of your new account.

1. Open your new account.

2. Get your debit card.

3. Enroll in online banking.

4. Set up bill pay.

5. Bookmark the online banking website.

6. Download your bank’s mobile banking app.

7. Close your old account ( just

remember to verify all transactions have cleared on your old account first).

With online banking, you likely have a number of automated transactions, including debits and payments. To ensure a seamless transition, be sure to update your new banking information.

Common Automated Direct Deposits: Employer payroll Fe d e r a l g o v e r n m e n t b e n e f i t s (Social Security, veteran pension, etc.)

Brokerage deposit Child support or other court-issued deposits Other direct deposits

Typical Bills and Payments • Utilities • Credit cards

• Mortgage • Cable/satellite • Internet/cellular service • Insurance (home, auto, renters, etc.)

• Loans (cars, home equity, etc.)

• Child support or court-ordered payments • Brokerage investments • Transfers to other accounts (Photo courtesy of Getty Images)

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Melinda Morris Zanoni Esq. and CEO Legacy Talent & Entertainment, LLC

by Mimi Zelman

Tell us about you: Melinda Morris Zanoni, Esq. is the Managing Member of The Law Firm of Melinda Legacy Talent and Entertainment, a talent management company with offices in 32

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Left: FOX News pays Melinda an office visit to get her professional take on current celebrity news.

Her primar y areas of practice are entertainment and sports law with an emphasis on advising and managing the business and legal affairs of celebrities, athletes, authors, actors, and musicians in transactions such as endorsement and licensing deals, as well as acting as production counsel for feature length films and television. Melinda has participated in the negotiating, structuring, and closing a variety of transactions valued in excess of $21 billion.

Prior to founding the Law Firm and Legacy Talent in 2005, Melinda was an Of Counsel attorney with Nelson Mullins Riley & Scarborough, LLP. Prior to her employment with Nelson Mullins, she was an attorney with Fagel & Haber in Chicago, IL. Melinda earned her B.S. with Honors in Economics and Business from the University of Illinois at ChampaignUrbana and her law degree Cum Laude from the University of Illinois College of Law. Melinda speaks on the topics of “Motorsports and Entertainment”, most recently at The Racing Attorneys’ Conference and “Film Finance” at the Bar Association’s presentation “Behind the Scenes: Film & Music Law”.

Morris Zanoni, PLLC, and also is the CEO of Charlotte, NC and Malibu, CA.

How did you get started?

I was an Attorney in Chicago and then in Charlotte, and although I was with large firms with a corporate agenda I kept building my own Entertainment law practice. www.womenwithknowhow.com AUGUST 2014

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I h a d a g re a t group of athlete and celebrity law clients who starting ask ing me if I would be their Agent. I have always taken the “ Why not me?” approach to life and my career so I said “ Yes!”, and in 2005 I star ted Legacy Talent and Entertainment a n d h ave n e ve r looked back.

How have your prior career experiences prepared you for your journey in life?

Being an Attorney by trade is a great background because practicing law forces you to be detail oriented and incredibly efficient. Time management is a great skill in anything you do in life but is absolutely critical in our business. There are only so many hours in a day and we have incredible demands on our time so I have to be able to prioritize.

Otherwise we could spend all day reading scripts on spec or hearing pitches from people who have an idea for a reality show. The practice of law also taught me to be solution oriented, which is everything in the talent business. Our business 34

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Above: The Legacy Talent team from left to right: Becky Kramer, Mimi Sabates, Melinda, Samantha Badger, Mary Gamble.

relies on closing deals so if there is an obstacle we find creative ways to move forward with the eye on the prize of getting the deal closed.

What Advice do you like to give?

Be selective. In everything you do both personal and professional. Be selective.

And for my kids: Be careful who you marry because that’s the only member of your family you will ever get to pick.

To w h at d o yo u at t r i b u te yo u r success?

Confidence. And wit.

Wh at wo u l d yo u m o s t l i ke o u r readers to know about your journey in business? In life?

That nothing is easy. Everyone sees the clients we work with and the deals we get them and they think what we do is all glamour and red carpets. They don’t see the late nights and incredible stress. I have found the harder we work the luckier we get. There are consequences to every decision you make and I have made tremendous sacrifices to be doing what I am doing. There is no fast track. I have had 20-­‐somethings in our office who claim they want to do what I do but would never be willing to pay the price or invest the time. In life I believe you should make your decisions then stand by them and don’t let anything get in your way. I have never been myopic because my career has been a marathon not a sprint so I have left a lot on the table at times in the interest of banking reputational capital.

And finally, whatever journey you take make yourself indispensable, when you are young be indispensable to your boss and when you are the boss be indispensable your clients.

Isn’t that sad? I try and make up for that by offering intern programs and being a mentor to the young women in my office. My right hand, Samantha Badger, is irreplaceable because she is planted next to me in our office and is learning by osmosis. There is no time for formal training because the pace of our office is frantic so the best way to learn is to watch how I handle situations and work through issues.

Wo u l d y o u r a t h e r b e l i k e d o r respected?

Respected. I don’t even need to think about that one.

Who would you describe as your mentor(s) and why?

I’ve never had a mentor in business.

Above: Melinda with longtime client Ric Flair®, 16x World Heavyweight Champion and 2x WWE Hall of Famer at the NC Lottery commercial shoot.

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The best advice I can give on mentoring is to find somebody who is doing what you want to do as a career, hitch your wagon to them, and then learn everything you can learn from them in a sponge like fashion.

But if I had to answer I would say my mentor has been my husband Jim -­‐ even though he doesn’t have anything to do with the entertainment industry he has such incredible integrity and depth of character that I find myself asking his business advice all the time. You know that saying “Character is defined by what you do when no one is looking?” That’s how my husband lives his life.

What do you value most in your friends?

Intellect and a sense of humor.

Well that and the ability to open a bottle of wine.

What do your friends value most about you?

Loyalty

W h a t l e s s o n h ave yo u l e a r n e d along the way?

There are several: 1) If you can’t be nice be vague. I am from Chicago, which values honesty and I am always short on time so I tend to tell it like it is. After a famous client at the top of his game in a very rough sport told me I was insensitive I realized I might need to start “managing the message” a little better.

2) Th a t w h i c h yo u make a priority you will make happen, ever ything else you will make an excuse.

3) Keep it simple. When I was

Above: On the golf course with The Weather Channel’s Jim Cantore at the Rusty Wallace Golf Classic.

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What’s on your bucket list and why?

We have a home in California so I want to learn to speak Spanish fluently. I speak Spanish in mostly nouns and verbs like a child. Who can’t speak Spanish.

What are your Favorite Hobbies?

World travel, boating, exercise, reading, riding roller coasters with my children

starting out I liked the intellectual exercise of structuring complicated deals.

Above: Finishing up an autograph signing for Fuel in a Bottle with Ron and Amy Shirley of “Lizard Lick Towing” on truTV.

Now I keep things as simple as possible to get the deal done in a manner everyone feels good about.

What is Your Favorite Quote?

“You miss 100 percent of the shots you never take”—Wayne Gretzky What do you wish you k new 20 years ago?

The price of Apple stock today.

Figure out what you want to do and go after it with abandon. If you don’t write your life story others will write it for you. Also, not everything is black or white so don’t get caught up sacrificing the good for the perfect.

What is something people would be surprised to know about you?

No one can beat me in air hockey. No joke -­‐ I am one of the ten best air hockey players in the c o u n t r y . I t ’s g o t t e n to the point where I glance down at the table and puck merely as a formality.

What are your Pet Peeves?

Pe o p l e w h o w a i t t o talk instead of listening; “reply all”; irregardless; stray hair ; people who do not wave when you let them in traffic; bad grammar; poor umbrella etiquette, celebrity c o u p l e n a m i n g. . . I c o u l d g o o n and on.

What inspires you/ What are your favorite things?

T r a v e l - ­‐ i m m e r s i n g m y s e l f in another culture and getting outside my comfor t zone. There is a whole wide world out there.

Ar t-­‐ there is a local ar tist named Duy Huynh whose paintings I could stare at for hours.. The b o o k T h e G i v i n g Tr e e b y S h e l S i l v e r s t e i n . Pe o p l e w h o p e r s e vere despite enormous adversity -­‐ it ’s a great reminder that ever ything is relative and to always put things in perspective . www.womenwithknowhow.com AUGUST 2014

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answers to work/life balance but as crazy as my days are I have it easy compared to women without a support system.

If you could do one thing differently in your life, what would that be?

Above: On the red carpet in NYC with comedian/actor client Gary Valentine at the premiere of his movie “Here Comes the Boom” My goal in life is to live without regret. I don’t spend energy lamenting what What makes you laugh?

I would have done differently. I Everything. In particular, Eddie believe I have gotten the big things I z z a r d , J i m m y Fa l l o n , a n d G a r y right and while I am sure there Valentine. I try to find the humor in are smaller things I would have everything and I seek out a sense of changed here and there I don’t humor in my friends and coworkers. focus on that. You can’t change the Also, the absurdity of some of past you can only change your attithe conversations we have in the tude so I choose to forge ahead and office and what is on our Google try and make the best decisions I search, all in the name of working can on any given day. If you have with celebrities and crisis managea strong moral compass and let it ment. Our day often ends with one guide you then your regrets should of us ask ing “Did that just really be few and far between. happen??”.I f you could stand up and defend anything, what would A b o u t L e g a c y Ta l e n t a n d it be?

Entertainment, LLC: Single working mothers.

Legacy Talent and Entertainment Everyone always asks me “How was founded in 2005, is the most do you do it?” and is looking for 38

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established and recognized Talent Management Company in the Southeast, and also maintains presence in Malibu, CA. LTE provides professional talent management services to select celebrities, athletes, personalities, comedians, musicians, filmmakers, television professionals, Above: Melinda and Business Development Director Mimi Sabates on one actors, hosts, models, of the many trips to Malibu, CA . artists, announcers, LTE’s executives have an extensive motivational speakers, screenwriters, and network of relationships, includauthors, including representing the region’s ing with studios, television nethighest profile celebrities exclusively. works, sponsors, and Fortune 500 In addition to managing the careers Companies, with whom they have of top established celebrities, LTE can closed multiple high profile corpoprovide talent for events. Our clients rate endorsements. are available for films, television, celebrity judging, promotions , commercials, Services As Talent Managers May adver tisements, autograph signings, Include: s pe ak i n g e n g a g em ents, vo ice over s, • Selecting and securing engagegrand openings, appearances, private ments and endorsements parties and corporate events.

• Brand development In addition to entertainment indus• Marketing and generating expotry experience, the management team sure for our clients while shielding has NASCAR, NBA, AHL, legal, markettalent from distracting offers and ing, publicity, social media, operating, solicitations television and other media experi• Accompanying Talent to appearence, and has participated in transacances and events tions valued in excess of $21 Billion. www.womenwithknowhow.com AUGUST 2014

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• Developing and maintaining Talent’s Website e-commerce store, fan mail, and merchandising • Social media management • Publicity, public relations, media training • Career guidance

LEGACY TALENT & ENTERTAINMENT, LLC Appearance and Autograph Requests Scripts and Fan Mail to: 1300 Baxter St. • Suite 100A Charlotte, NC 28204

• Overseeing day-to-day business affairs • Crisis management and advising on personal matters that may affect a client’s career • Working closely with clients’ agents and business managers • Post-career planning

Phone: 704-334-7727 Phone: 310-892-7561 info@legacytalentllc.com www.facebook.com/LegacyTalentLLC www.twitter.com/LegacyTalentLLC

About the Law Firm: Our Law Firm practices entertainment/sports and business law and is one of very few firms in the extended region with an entertainment law emphasis. We represent a variety of clients such as celebrities, production companies, television producers, entertainment companies, musicians, authors, actors, and athletes. We serve as production attorneys for motion picture projects, and represent business and corporate clients, including in the sports, fashion, publishing,& entertainment industries.

Our Law Firm provides hands-on, detail oriented, organized, expedient legal advice. We operate with an emphasis on advising and managing the business and legal affairs of clients, including those pertaining to contracts, career and transactional ventures, licensing, and business sales or purchases, as well as drafting and negotiating industry agreements. We are dedicated to providing personalized, relationship-driven service that reflects our commitment to each client’s success.

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Fo r s m a l l businesses and restaurants, savvy marketing can make a major difference in overall performance, especially when it comes to promoting products and ser vices to l oyal a nd prospective customers.

Chris Shepherd, executive chef and owner of Houston restaurant Underbelly and 2014 James Beard Foundation Award Winner for Best Chef Southwest, is always hungry for new marketing recipes.

Since opening the well-regarded Houston restaurant Underbelly two years ago, he has learned what it takes to successfully run a small business, especially the importance of finding the right partners. That’s why he has decided to use the U.S. Postal Service’s Every Door Direct Mail® service to target 2,000 local Connect And Grow With Women In Our Community

Photo courtesy of Getty Images

business 44

MakeYour Small Business Marketing Plan "Sizzle"

customers with news about changes to Underbelly’s wine list.

“I am always looking for new marketing strategies or to take a creative approach to an existing, proven marketing strategy to add excitement to the business and draw in customers,” Shepherd said. “Using direct mail is a great way to share news about Underbelly in our own unique voice to our neighbors.”

Fellow small business and restaurant owners can take a note from Shepherd and his advice on current marketing trends as well as these marketing and management tips.

Don’t be distracted by the ‘shiny new object.’

Business owners need to remember “tried and true” management and marketing tactics. The customer is always right. And now they are more powerful than ever with real time reviews.

According to a recent study “Fake It Till You Make It: Reputation, Competition, and Yelp Review Fraud,” having an extra star on a review site can cause the revenue of a business to rise by five to 10 percent, so there is a direct connection between ratings and a business’ bottom line.

Employ big data & social marketing.

Social media was key for promoting the opening of Underbelly. Online platforms such as Facebook, OpenTable, Instagram and Fishbowl help owners gain rapid exposure, while big data drives loyalty, customer satisfaction and profitability.

But don’t solely rely on e-mail/social media to reach customers.

The average household receives only two pieces of direct mail a day compared with 157 emails. A service such as Every Door Direct Mail is an easy-to-use and cost-effective solution that helps get messages into the hands of customers. For example, Shepherd is using this service to help creatively promote changes to his wine menu to some of his most valued customers.

The demand continues for healthier menu options — not just from a calorie perspective, but sustainable, local and ethical foods have never been more important. Sourcing food from local farms garners customer loyalty and puts money into the local economy. A similar local-first and community-conscious approach serves those outside the restaurant industry, as well.

Remember that successes start local.

Trends, just like customers and menu items, differ throughout specific regions and even down to the neighborhood. Pay attention to the patterns unfolding around your operation. Services such as Every Door Direct Mail help you target mailing routes by address, city, state, ZIP code or up to a five-mile radius around your business.

Don’t forget to be authentic.

Chef Shepherd is known for his often-changing, unique menu that represents what he stands for as a chef. He encourages building a business around what is authentic for you.

You can turn up the heat on your small business marketing plan by adding the U.S. Postal Service’s offerings to the menu. For more information about essential shipping and marketing solutions from the U.S. Postal Service including Every Door Direct Mail, visit www.usps.com/business/ business-solutions.

Understand that social responsibility is not going away any time soon. www.womenwithknowhow.com AUGUST 2014

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