Brand Identity
001-2022
Brand Guide lines 2022
Index.
01
02
Brand
Logo
Core
Guidelines
Features:
Features:
Concept....................04 Identity...................06
Usage & Clear Space 08 Incorrect Usage.......10
04
08
3
03
04
05
Brand
Brand
Brand
Typography
Colors
Visuals
Features:
Features:
Features:
Hierarchy....................12 Usage........................13
Color System..............14 Color Codes.............15
Image System............16 Brand Mockups.......18 Mood Boards........22
12
14
16
Brand Core.
BEHIND THE BRAND
THE CONCEPT The concept of Otro Nivel is one of harmony between polar opposites. The day and night, the world outside ourselves, and the world within, these ideas are bridged by the fiery red passion that Otro Nivel represents. You can master your inner self, or master the outer world, but the next level, the Otro Nivel, is the red string that ties it all together.
5
Brand Core.
Brand identity
Purpose
Vision
To connect with
To be the lifestyle
people through
brand that brings
music, events,
the most unity
and conversation,
amongst people.
so that they harmonise with their connection to the outer and inner world.
7
Values
POsition
Unity — Unify souls
We help people
Fun — Live life and
who want to
enjoy the moment
live more freely
Peace — Let
experience unity
meditation and
and bliss, unlike
gratitude bring you
other clothing
bliss
brands, we have
Growth — Otro
a strong sense
nivel (Next level)
of purpose in
Love — Pure love
connecting people
for the world
and helping them
within and without
achieve inner peace.
The Logo.
Usage and clear space
Next level To connect with people through music, events, and conversation, so that they harmonise with their connection to the outer and inner world.
1
/2
x
9
The Logo.
INCORRECT LOGO USAGE To maintain the visual integrity of the logo and the brand‘s concept, avoid making these changes to the logo.
Avoid rotating
Avoid using the
the logo to any
same color for the
degree.
text and arrow.
11
Avoid scaling
Avoid
Avoid removing
the logo
repositioning the
any letters from
disproportionately.
arrow to a position
the logo. The
where it does not
arrow may stand
separate “Otro“
on its own, or
and “Nivel.“
together with all the letters.
Typography.
Hierarchy and Usage
Font Hierarchy Embracing the idea of polarity, Otro Nivel‘s typography features two very different fonts; Triumph and Titania, supplemented by the body font Gotham Medium. TRIUMPH - This bold, clean and crisp font captures the unapologetic way of life that Otro Nivel represents, as well as a sense of purity from embracing the inner world. It is used for all titles and major headings. TITANIA - This font contrasts Triumph in its antique, stylized nature, representing the origin and depths of our soul. Titania brings the element of magic and mystique that the inner world holds, balancing the structure of Triumph. This font is used decoratively and for minor heads, always colored in Maximum Red. Gotham Medium - In order to ensure legibility in larger bodies of text, the brand uses Gotham Medium as a supplementary font for its simple forms and accessibility. To bring attention to words or phrases within the body, only a combination of bold italics should be used.
13
Triumph
Titania
Gotham Med.
Sphinx of black quartz, judge my vow.
Sphinx of black quartz, judge my vow.
Sphinx of black quartz, judge my vow.
Font Letter
Font Letter
Font Letter
A B C D E F
A
B
C
D
E
F
A
B
C
D
E
F
G H I J K L
G
H
I
J
K
L
G
H
I
J
K
L
M N O P Q R
M
N
O
P
Q
R
M N O P Q R
S T U V W X
S
T
U
V
W
X
S T U V
Font Figures
Font Figures
W
X
Font Figures
1
2
3
4
5
1
2
3
4
5
1
2
3
4
5
6
7
8
9
0
6
7
8
9
0
6
7
8
9
0
Brand Colors.
COLOR SYSTEM
The 3 colors
RICH
MAXIMUM
ANTIFLASH
BLACK
RED
WHITE
Primary Color A.
Primary Color B.
Primary Color C.
Color Tones
Color Tones
Color Tones
100%
100%
100%
80%
80%
80%
60%
60%
60%
40%
40%
40%
20%
20%
20%
10%
10%
10%
The two colors known to represent absolute polarity are black & white. The black signifies the night; party, sex, the beauty of the outer world. The white signifies the day, the purity of the inner soul and the entire world within us. The red is the element that stands out, born from the fire of life, it binds the outer passion and inner peace.
15
Rich Black
Maximum Red
AntiFlash WHITE
Primary
Primary
Primary Color
Color A.
Color B.
C.
Color Codes
Color Codes
Color Codes
CMYK
CMYK
CMYK
C000 M000 Y000 K099
C000 M087 Y087 K013
C000 M000 Y000 K001
Pantone
Pantone
Pantone
Black 6 C
485 C
000C
RGB
RGB
RGB
R003 G003 B003
R221 G028 B028
R252 G252 B252
Web
Web
Web
#030303
#DD1C1C
#FCFCFC
Brand Visuals.
Image System
Photo reality
Colored.
Otro Nivel is more than just a clothing brand, it‘s a feeling, an energy. Photography for Otro Nivel, by its definition, needs to be next level. Photographers using this guide should feel free to unleash their creative
Requirements for Image System
instincts, to go above trying to
-
show the clothing practically and
- bold colors
communicate something deeper.
- high contrast - sharp images - artistic look
17
Brand Visuals.
Brand Mockups
19
21
Brand Visuals.
Mood boards
23
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