Capabilities Deck
You didn’t start only to be good enough.
Hello!
MIMPACT is a design studio committed to empowering small and medium-sized businesses to look their best and stand shoulder-to-shoulder with industry leaders.
Our mantra, “You didn’t start only to be good enough,” reflects our belief that every business deserves a brand that commands attention and inspires confidence. At MIMPACT Studio, we specialize in creating bold, strategic branding and design solutions that help SMBs punch above their weight, win over their audience, and build lasting success.
Partial Client List
20 Knots
5.Five
Alijah Benz
AVL Inc.
Booggz
Certified Lova Gyal
Critical One Urban Wear
Culture Athletics
Dirty Butter
Drip City
DuhAlexLieu
Don’t Move Fake
Eastbound Beer
EVROPA
Explore the World Live
Faithfully Fit
Fern Photography
Goodman JDCC Brock
Good Weather
HypeXChange
Joey Corsino
Kipu Taxes & Services
KNG Diamonds
Kysean
Lin Irizarry, Realtor
MRKT Vision
Muddy George
Music That Matters
NANA Toronto
ORNG Studios
Paw On My Sleeve
PRIMO
RBC
Realty Pulse
R.Wrighteous
Rezerv Finance
Royston Simon Mortgage
Sebastian Grooming Co.
SENVY Beauty
SheaCacao
Shop with Safe
Skyview Electronics
Tailored Up
Terri Ann
Thornhill Dons
True North Tuners
URBAN LAB
Unidentified Co
Our Process
CAPABILITIES DECK
Our Capabilities
At its heart, MIMPACT is a business development consultancy that works in the interdisciplinary design space, producing things such as Brand Strategy, Identity Systems, Web Design, Graphic Design and Fashion Design. We also do...
Business Strategy Development
Market Research and Analysis
Business Model Innovation
Goal Setting and KPI Development
Competitive Analysis
Feasibility Studies
SWOT Analysis
Strategic Partnerships
Brand Identity Development
Marketing Strategy Design
Content Campaign Planning
Customer Journey Mapping
Social Media Strategy
Reputation Management
Digital Marketing
Advertising Campaign Management
Process Improvement
Team Structuring
Financial Analysis
Technology Integration
Workflow Automation
Budgeting and Cost Control
Vendor Management
Productivity Assessments
Lead Generation Strategies
Sales Funnel Optimization
Client Relationship Management
Customer Retention Programs
Partnership Development
Upselling and Cross-Selling Techniques
Feedback System Design
Scaling and Expansion Strategies
The IDEA Framework
The four pillars of MIMPACT guide problem-solving and decisionmaking. These principles assist in tackling complexities and making decisions that serve everyone’s interest.
Utilizing the concept of first principles and employing the “ask why 5 times” technique. We can effectively delve into the core of any problem. By questioning the underlying factors and uncovering the root cause, we gain a comprehensive understanding that enables us to develop targeted solutions.
To achieve optimal results, it is crucial to explore both familiar and unfamiliar solutions. While relying on existing knowledge is valuable, it is equally important to seek out new ideas and approaches. By embracing innovation, we can discover novel solutions that may surpass our current understanding and lead to breakthroughs.
Recognizing the existence of contrasting ideas and values is essential for achieving balance. By acknowledging and considering different perspectives, we can foster an inclusive environment that encourages collaboration and creativity. Striving for equilibrium allows us to find common ground and make informed decisions that benefit all.
While striving for excellence is commendable, it is vital not to let perfect be the enemy of good. Making timely decisions is crucial in ensuring efficient execution. By maintaining a focus on quality while also being mindful of deadlines, we can achieve successful outcomes and drive continuous improvement.
Case Studies
CAPABILITIES DECK
URBAN LAB Rebrand
URBAN LAB is a company we’ve watched grow and expand since its beginning. Having outgrown it’s startup roots, we helped bring the brand up to a professional standard.
Up until this project, URBAN LAB was using the old method of coming up with a logo and design that looked cool, and sticking with it. While that worked for a few years, rapid growth meant that it was time to take a deeper look into the brand’s image.
By going deep into the brands identity and image, as well as that of the founders, new visual motifs arose that had ties to what that brand meant, and what it is striving to be.
Brand Strategy & Identity
Social Media Content Creation
Stationary Design
Website
Refined brand image
Increased reach to larger clients
Foundational brand guidelines allowed for further work to stay cohesive
Process Notes
The process began by breaking down the company to its smallest chunks. This started at the purpose of what they are doing including their What, How, and Why. Expanding on that was figuring out their vision for their future at various milestones. The rest of this phase of the project was developing the brand’s values, target market, and personality.
All of the information gathered during this phase was then translated visually into the brand’s color scheme, typography, logo, and graphic elements. With these guidelines ready as the foundation for the brand image, brand stationary and signage, social media content, as well as a website were created seamlessly.
After figuring out the Brand Identity and Strategy, the largest part of URBAN LAB’s rebrand was its new website.
The site met the needs of the business by providing information on services, products and the company, while also exuding the brand’s new visual style.
One of the key features of the design is a contact form that is effortless to use, while providing rich information to the staff so they know exactly how to meet the client’s needs.
Link to Website
By choosing to revamp every part of their business during the rebrand, it ensured every part of the brand was consistent, down to the smallest detail.
MEDCAiRE Website
As MEDCAiRE expanded its range of healthcare services, it became increasingly important to ensure its website effectively showcased these offerings clearly, and that new clients were greeted with a website that was professional and trustworthy.
While we did not carry out a full-scale Branding Identity project for MEDCAiRE, we made substantial updates to the foundational visual systems. This included implementing a new colour palette and iconography system.
Logo Design
Website Design & Development
New and improved layout designed to facilitate the introduction of new services
Refreshed brand image to enhance visual appeal and relevance
Enhanced user-friendliness for a more seamless experience
Strengthened trust and authority through visual credibility
As always, we began by analyzing the existing content and identifying areas for improvement. The revamped website incorporates a wellorganized menu structure, enabling visitors to quickly locate the specific services they require. Through the implementation of concise and visually appealing service descriptions, users can make informed decisions without feeling overwhelmed by excessive information.
Each service now has its dedicated page, complete with comprehensive details and captivating visuals, ensuring a seamless browsing experience for MEDCAiRE’s patients.
Link to Website
A strong brand image is vital in establishing trust and authority within the competitive healthcare landscape. To revitalize MEDCAiRE’s brand presence, we focused on creating a harmonious blend of modern aesthetics and a sense of reliability. Drawing inspiration from contemporary design trends, we produced a visually striking website that resonates with both current and potential patients.
SheaCacao Rebrand
SheaCacao is a company that aims to provide affordable, natural products, utilizing ethical means of production, so that everyone has the opportunity to live a healthier life, using what the earth provides.
In order to secure funding and improve their product placement in larger stores in Canada, SheaCacao came to us to help them re-imagine their brand’s image, and become a brand that was attractive and up to date.
The discovery and branding phase of SheaCacao unveiled the brand’s values, mission and purpose, amongst other things; and made it clear how to tie their core vision with the visual elements of the brand.
Brand Strategy & Identity
Social Media Content Creation
Stationary Design
Website
Redefined brand image
Obtained investor funding
Clarified brand values, mission and purpose
After figuring out the Brand Identity and Strategy, the largest part of SheaCacao’s rebrand was creating a new website.
The site met the needs of the business by providing information on services, products and the company, while also exuding the brand’s new visual style.
This site makes heavy use of fluid motion graphics the add to the light and airy concept of the brand.
Link to Website
By choosing to revamp every part of their business during the rebrand, it ensured every part of the brand was consistent, down to the smallest detail.
OTRO NIVEL Fashion Brand
OTRO NIVEL is a lifestyle brand founded by reggaeton artist PRIMO. Our work involved creating a brand identity based on the artist’s vision, and translating that into the pieces.
While there had been past attempts to create a clothing brand alongside the artist’s own brand, the client wanted them to be taken to the next level, or the “Otro Nivel“.
The collection takes themes derived from the brands identity, the harmony between the inner world and the outer world, and spreads them across a cohesive collection of pieces that work with the clients target audience.
Brand Strategy & Identity
Logo Design
Fashion Collection Design
• Creation of brand identity and image
• Foundational brand guidelines allowed for further work to stay cohesive
• Fashion Collection based in the brands message and ideology
Our Team
CAPABILITIES DECK
Jan-Philip Radde
LEAD DESIGNER • TORONTO
“Your brand identity will tell the story of your business, leave a memorable impression on your customers and allow you to reach your maximum potential to succeed. Whether you’re an up-and-coming brand looking to break the scene, or you’re established and need to take your image to the next level, I offer a multitude of creative services to make you stand out amongst the rest. Interdisciplinary creative work is my specialty across many industries including architectural, graphic and fashion design.”
Our Partners
By offering a wide breadth of services from creatives who specialize in different mediums, we make it easy to have all your design and brand needs fulfilled in one place.
We deliver lifestyle & brand photography to business entrepreneurs as well as promotional videos, event photography and portraits.
We are a team of the coolest printers & designers dedicated to providing you with clothing you are proud to wear, clothing that makes your brand look good.
Designer that creates dynamic elements for brands and recording artists looking to provide their consumers with a memorable experience.
D’Mitri Christie Omar Saeed Ryan Molina
Thank you.