Brand Guidelines 2021 w w w. a v l i n c . c a
AVL INC. BRAND GUIDLINES
TABLE OF
CONTENTS
1
ABOUT COMPANY
02
LOGO IDENTITY
03
PRIMARY BRAND COLOR
07
TYPOGRAPHY
09
PRINT MEDIA
11
MERCHANDISING
15
OUTDOOR
19
MOBILE APP
21
WEBSITE
23
DESIGN ELEMENTS
25
IMAGERY
27
A B O U T C O M PA N Y
ABOUT
COMPANY
Our mission: Connecting the world limitlessly; providing safe simple and smart innovative solutions. We value commitment to our clients, being knowledgeable and passionate about technology, honesty and trustworthiness and pride in our workmanship. We use our system that we call the “5-I’s” process. Interview, Invent, Install, Integrate, Instruct. With these simple processes in place, we are able to keep a track record all interactions with the customer, ensuring a satisfied customer.
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AVL INC. BRAND GUIDLINES
LOGO
IDENTITY The AVL logo consists of a flat ribbon design with made from opposing parallelograms. The stylized “A“, “V” and “L” intertwined together in a double helix. This interconnected design represents the brand’s mission of connection.
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BRAND LOGO
Logo Final Version The logo of the main parent company, AVL Inc, features the main logo with a cutout of “Inc.” to remain consistent.
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AVL INC. BRAND GUIDLINES
Logo Color Variations While the logo doesn’t change much for different applications, a circle version with a BLUE CHARCOAL background and TANGERINE stroke is to be utilized in situations where the background can only be white, and the standard logo would not be visible. The logo for AVL Inc’s subsidiaries removes the “Inc” cutout and adds in the subsidiary’s name.
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ORIGINAL VERSION
CIRCLE VERSION
SUBSIDIARY VERSION
SUBSIDIARY VERSION 2
BRAND LOGO
Isolation Zone The isolation zone surrounding the standard logo is 50% of the vertical height in each direction.
2x
2x
2x
2x
2x
2x
Size: 100%
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AVL INC. BRAND GUIDLINES
PRIMARY
BRAND COLOR
The primary color used by the brand is Blue Charcoal. To bring attention, or as an accent, Tangerine is used. Oxford Blue is used alongside Blue Charcoal in gradients or to differentiate without drawing too much attention.
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Blue Charcoal
Tangerine
Oxford Blue
FOR WEB USE
FOR WEB USE
FOR WEB USE
R: 001 G: 013 B: 028
R: 239 G: 130 B: 021
R: 002 G: 035 B: 075
FOR PRINTING USE
FOR PRINTING USE
FOR PRINTING USE
C: 096 M: 054 Y: 000 K: 089
C: 000 M: 046 Y: 091 K: 006
C: 097 M: 053 Y: 000 K: 071
HEX
HEX
HEX
# 010D1C
# EF8215
# 02234B
BRAND COLORS
No’s & Tints All solid graphics and overlays that are not one the greyscale shall follow the three main colourways.
100%
100%
100%
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AVL INC. BRAND GUIDLINES
TYPOGRAPHY PRIMARY FONT
SECONDARY FONT
Roboto Bold
Encode Sans ExtraLight
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
LOGO STYLE FONT
Rockwell Extra
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
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ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890
BRAND TYPOGRAPHY
Hierarchy For the sake of simplicity and minimal design, there are only two fonts in the hierarchy: Roboto Bold for titles and headings, and Encode Sans ExtraLight for body.
TITLE ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 £$?!.,“”’‘<>{}[]#¢™® Heading ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 £$?!.,“”’‘<>{}[]#¢™® Body ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 £$?!.,“”’‘<>{}[]#¢™®
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AVL INC. BRAND GUIDLINES
MEDIA
Print media follows a the standard AVL style which involves straight diagonals and the primary brand colors. Opacity is used to get a glassmorphic effect against brand imagery when it is used.
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BRAND PRINT MEDIA
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AVL INC. BRAND GUIDLINES
AVL Inc. 1185 Dundas St E Suite 215, Mississauga, Canada T: + (647) 677-3544 E: info@avlinc.ca
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BRAND PRINT MEDIA
w w w. a v l i n c . c a
AVL Inc. 1185 Dundas St E Suite 215, Mississauga, Canada T: + (647) 677-3544 E: info@avlinc.ca
www.avlinc.ca
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AVL INC. BRAND GUIDLINES
MERCHANDISING This section features some of examples of the applications of the brand logos, primary colors and typography, beyond its digital uses.
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BRAND MERCHANDISING
Shirt AVL apparel sticks to simplicity and uses the identifiable AVL Blue for brand recognition among its representatives.
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AVL INC. BRAND GUIDLINES
Printed Mug The mug has been the standard promotional item globally across decades. The AVL mug sticks to the classic minimal white, highlighting the brand’s logo in the center.
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BRAND MERCHANDISING
Tote Bag For distribution of products and packages, an AVL bag maintains the minimal simplicity of a reputable brand featuring only the brand’s dark logo.
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AVL INC. BRAND GUIDLINES
OUTDOOR Signage Outdoor applications of the AVL branding such as signage and advertising make use of the brands diagonal shapes and imagery to remain consistent.
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BRAND ADVERTISING
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AVL INC. BRAND GUIDLINES
MOBILE SITE The mobile website follows all of the brand guidelines with changes to sizing and spacing to ensure an easy to use and accessible exprience for current and potential clients.
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BRAND WEBSITE
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AVL INC. BRAND GUIDLINES
WEBSITE The desktop website features a simplistic and luxurious aesthetic with a mixture of imagery, symbols and typography to create a site that is information oriented.
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BRAND WEBSITE
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AVL INC. BRAND GUIDLINES
DESIGN
ELEMENTS Design elements and iconography feature an outlined stylization with rounded courners and broken lines that ease up the hard lines of the sections and overlays.
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BRAND ELEMENTS
26
AVL INC. BRAND GUIDLINES
IMAGERY Imagery for AVL consists of high quality photography, overlayed with one of the primary brand colors. Product images stand on their own with transparent backgrounds and drop shadows to lift them off the page.
138.018 pt
27
BRAND IMAGERY
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AVL INC. BRAND GUIDLINES
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BRAND IMAGERY
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