nanette lep ore
Mindi Dowst FASM 245-May 2014 Professor Alessandro Cannata
Table of Contents Philosophy.................................................................................................................1 History........................................................................................................................2-3 Mission Statement....................................................................................................4 Target Market............................................................................................................5 Scope and Size..........................................................................................................6-7 Products.....................................................................................................................8-9 Merchandising Strategies.........................................................................................10 S.W.O.T Analysis.......................................................................................................11 Key Competitors........................................................................................................12-17 Perceptual Map..........................................................................................................19 Moodboard................................................................................................................20 Trend Report.............................................................................................................21 Colors/Materials........................................................................................................22 6 Month Buying Plan................................................................................................23 Assortment Plan........................................................................................................24 Store A: Las Vegas, NV...............................................................................................25-26 Store B: NYC, NY......................................................................................................27-28 Store C: Bal Harbour, FL..........................................................................................29-30 Sources......................................................................................................................31 FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Philosophy Nanette Lepore is a feminine, fun, bold designer that sets out to make the best possible designs for her consumers while keeping most of her production in the United States. It is her goal to make sure she is supporting the New York City Garment center with her designs as well as encourage other designers. With this she has helped raise awareness and demand for American made clothing. She finds inspiration for her collections through her many travels and shares her findings with her loyal consumers through social media. In the future she has plans for growth with the opening of new free standing boutiques.
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
History
Nanette Lepore was born in Youngstown, Ohio and moved to New York City right after getting married to Robert Savage. She was able to pursue her dream and launch her label with only her talent and a $5,000 loan from her father. She launched her label in the New York City Garment Center and focused on American made designs. She currently makes over 85% of her designs in the United States and is constantly trying to raise awareness for the Garment Center and American made clothing. Her line has grown into an international success, which now carries women’s apparel, swim-wear, fragrance, and accessories. Nanette, inspired by her bohemian up growing, is known for the use of bold colors, interesting prints, and signature silhouettes.
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Mission S tatement To continue to influence American made fashion with the use of bold prints, colors, and youthful designs.
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Target Market Demographics Age: 22-35 Gender: Female Income: 85,000+
Education: Bachelor’s Degree+ Marital Status: Single/Married Home Ownership: Yes
Innovator Traits
-Sophisticated -Active Consumers -Successful -Adventurous at heart
Favorite Things
-Rewarding Shopping Experience -Luxury Items -Traveling
Personality Traits
-Taste for the finer things in life -Image is very important -Always striving to exceed FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Scope and Size Nanette Lepore designs womens-wear apparel and offers products such as accessories, bedding, and swim wear. There are currently eight individual specialty boutiques. Her line can also be purchased in major department stores such as Bloomingdales, Neiman Marcus, Macy’s, Nordstrom, and Bergdorf Goodmans. The company had a combined net sales of $46,700,000 for 2013.
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Store Locations Flagship Store 423 Broome St New York City, NY
Bal Harbour Shops 9700 Collins Ave Bal Harbour, FL
Sankono Building 3-18-15 Minami Aoyama Minato-Ku Tokyo
Madison Avenue 958 Madison Ave New York City, NY
The Shops at Crystals 3720 Las Vegas Blvd S Las Vegas, NV
Ginza-Koizumi Building 3-13 Ginza 4-Chrome Chuo-Ku Tokyo
Los Angeles 114 S Robertson Blvd
Boston 119 Newbury St
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Products Women’s Apparel: Shirts, Skirts, Pants, Swim-wear
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Women’s Accessories and Home Goods: Handbags, Shoes, Scarfs, Belts, Comforters, Perfume
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Merchandising Strategies Social Media Nanette Lepore can be seen in all major forms of social media including Twitter, You-Tube, Facebook, and Instagram. The designer uses social media to share her life and travel experiences of being a fashion designer. While sharing her experiences she is able to promote her brand and let her viewers in on special sales. You-tube is used to show videos of highlights from her runway collections and her inspiration.
Pricing
Womens Apparel Women’s Accessories $64.00-$728.00 $18.50-$498.00
Home Items $50.00-$300.00 FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
S . W. O . T A n a l y s i s Strengths
Weaknesses
-Available for purchase in multiple stores and retailers
-Restricted Geographic presences (only two stores outside the US in Tokyo)
-Strong and diverse social media presence
-Low brand awareness
-Easy website to navigate and shop -Strong brand loyalty -American Made Clothing
Opportunities
Threats
-Expand Production
-Highly competitive market
-Build awareness to increase target market
-Consumer spending patterns changing
-More boutique locations -Beauty or jewelry brand extension
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Key Competitors Philosophy Rebecca Minkoff’s designs are aimed at the everyday woman who appreciates modern, trend setting clothing and accessories. She emphasizes her designs in handbags and other accessories but also has a passion for apparel design. Her designs are very inspired by prints and colors.
Mission Statement
To build a lifestyle brand for the downtown romantic.
History Rebecca moved to New York City when she was only 18 to pursue her dream as a fashion designer. She became well known when she designed a version of the “I Love New York” t-shirt as part of a collection which became an overnight sensation after it appeared on The Tonight Show. In 2005 she designed her first handbag called the “Morning After Bag”. This handbag set her apart as a designer and inspired her “downtown romantic” themed designs years after. She designed handbags for four years and after focused on apparel design. In 2009 she released her first RTW collection. Today Rebecca Minkoff has developed into a global lifestyle brand that offers apparel, footwear, handbags, and jewelry. The brand also offers men’s leather goods called Ben Minkoff. Her brand is sold in over 900 stores all over the world and she opened her first free-standing boutique in Tokyo on March 1, 2012. FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Merchandising Strategies
Rebecca Minkoff sells her products through her website, her six free standing, and major department stores. She promotes her brand like other designers through the use of social media. She uses her facebook page to list sample sale events and special sales hosted at different times and places. She also uses her facebook page, instagram, and twitter accounts to show off the lifestyle of her brand and how her consumers live the downtown romantic image her brand aims at portraying. Her prices are set around the same price ranges as her competitors.
Customer Profile
The typical consumer of Rebecca Minkoff would be any feminine female who appreciates everyday use of color in their clothing and accessories. She enjoys spending her time traveling and exploring the world around her. She is driven and successful and appreciates the people she has in her life. When she leaves the house she always is looking her best.
Products/Pricing
Womens Apparel $58.00-$598.00
Women’s Accessories $28.00-$558.00
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Key Competitors
Philosophy The designer Michelle Smith transforms classic silhouettes through her use of tribal and floral prints. She merges American sportswear influences with Parisian atelier techniques. As a designer she focuses on detail and new cutting-edge fabrics.
Mission Statement To design clothing based on distinct detail and luxurious fabrics while finding inspiration in American sportswear and Parisian influences.
History Michelle Smith earned a scholarship to Moore College of Art and Design to study fashion illustration during high school. She moved to New York City to attend the Fashion Institute of Technology to pursue her dreams as a designer. To help pay for her tuition she worked for Hermes boutique in Manhattan. After graduating she wrote to the president of Hermes asking for an internship at their Paris headquarters. She became the first American to work for the Parisian house of Hermes. She went on to intern for Louis Vuitton, Torrente, and Christian Dior Haute Couture. After her experiences she moved back to NY and opened her label MILLY in 2001. Her products include women’s apparel, handbags, swim-wear, accessories, and even childrenswear. FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Merchandising Strategies
Milly currently sells her products in three free standing boutiques located in New York City and Tokyo. Her products can also be purchased in several department stores including Neiman Marcus, Bergdorf Goodmans, Saks Fifth Avenue, Harrods, and Takashimaya. She uses social media to post new sales and promotions. These sales and promotions can be seen on Facebook, and Twitter. They also post about celebrities seen wearing their clothing and things the designer finds interesting about the world around her.
Customer Profile
The Milly consumer is bold and appreciates the finer details in her clothing and accessories. She is smart, sexy, and feminine and wants to show off her unique style. She works hard for her money in order to earn enough to afford her luxurious lifestyle. She is around the age of 24-35 and enjoys the finer things in life. She aims to be different through her style and doesn’t mind a bit of edge.
Products/Pricing
Womens Apparel $90.00-$1,100.00
Women’s Accessories $24.00-$465.00
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Key Competitors Philosophy To design clothing based on idea of providing clothing that is fun yet functional. Stacy Bendet designs with her children in mind and finds inspiration in the things she loves such as yoga. She has a love for anything colorful.
Mission Statement “Stacey incorporates her love of culture, music, art and vintage fashion into each collection, and gives something fresh and edgy to the Alice + Olivia girl every season.”
History Stacey Bendet, the designer of Alice + Olivia, is a University of Pennsylvania graduate that went on to pursue her dreams at becoming a fashion designer. She designed web pages for an apparel company for a while when she decided to try and make a “trouser sexy”. In 2002 she launched a 20-item collection based around the Russian Tea Room. She launched her brand in 2002 at Barney’s and named her brand Alice + Olivia from her mother’s name as well as the mother of a college classmate. She designs outfits based on clothing she would wear and it started with a simple concept on changing the cut and appearance of pants. Her brand is now very well known carrying a wide variety of products such as women’s apparel, handbags, shoes, and other accessories.
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Merchandising Strategies
Alive + Olivia currently has 13 free standing boutiques where she sells her products. The brand is also sold in over 800 department and specialty stores worldwide. She mainly uses social media such as Facebook, Instagram, and Twitter to post pictures of her lifestyle, children, and home. She also posts pictures of her clothing and stores and shares certain events in her life that have to do with the fashion industry. The pictures she posts really embody her brand and bring it to life while promoting her image.
Customer Profile
The typical Alice + Olivia consumer is not afraid to wear feminine, bold, colorful clothing. She appreciates the way the clothing fits her body and makes her feel confident. Her everyday image is very important and finding the perfect outfit is key. She makes enough income to support her lavish lifestyle while continuing to exceed in life. She enjoys the little things in life and strives to be the best person she can be at all times.
Products/Pricing
Womens Apparel Women’s Accessories $115.00-$1,998.00
$32.00-$595.00
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Perceptual Map Trendy
Less Expensive
Expensive
Basic FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Moodboard
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Trend Report “A Bit of Skin” For this trend I focused on the elements of Nanette Lepore. I took the overall theme of nature and took prints and textures from nature and put together this new trend. This trend will work well for Nanette Lepore because her clothing is very basic but it takes on prints and elements from a bohemian lifestyle. Bohemian lifestyles are all very inspired by nature by the distinct use of materials and the use of prints that resemble nature’s elements. This trend has to do with human bodies and the slight sudden show of skin. These days’ designers are coming up with new technological ways to produce garments and one of these ways in laser cutting. With the use of laser cutting designers are able to cut out small portions on the garment in order to show parts of the body. This slight skin visibility provides a sort of sex appeal as well as an all-natural vibe. Designers are also using parts of lace and other sheer materials to overlay and show parts of skin underneath. The natural color of the skin shines through the dress showing a bit of mystery. The materials will be very lightweight but also some very sturdy. They need to be able to be sheer or be used for laser cutting. These cut outs will be very subtle on the garment but still very noticeable. The idea that this trend is nature related comes from the humans natural instinct, which long ago was to be naked. This trend allows humans to still fully be clothed but show parts of their body from slit openings or lace that gives a hint of natural instinct. This trend is becoming very popular and can be seen from many runway shows such as Resort 2014 for Chloe, Burberry, and Elie Saab. This trend will only start to grow, as it becomes a part of everyday life and street styles.
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Colors/Materials
Leather
Semolina
Tan
Nylon/Lace
Tan-Brown
Cotton
Ash Rose
Ginger Bread
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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6 Month Buying Plan: Fall 2014 Nanette
6 Month Buying Plan: Women's Dresses
$2,780,750.00
Sales (LY)
5%
% Planned Increase Planned Sales for Period
$2,920,000.00
Planned EOM for Period
$1,029,300.00 46.80%
Initial Markup % Planned Reductions $
$
290,000.00
FEB
MAR
APR
MAY
JUN
JUL
Sales Distribution
10%
10%
35%
20%
15%
10%
Stock-Sales Ratio
2.4
2.4
2.1
2.0
2.0
2.0
Reductions Distribtution
5%
5%
10%
20%
30%
30% Total
PLANNED MONTHLY SALES
$292,000.00
$292,000.00
$1,022,000.00
$584,000.00
$438,000.00
$292,000.00
$2,920,000.00
net sales
PLANNED MONTHLY BOM
$700,800.00
$700,800.00
$2,146,200.00
$1,168,000.00
$876,000.00
$584,000.00
$1,029,300.00
avg. inventory
PLANNED MONTHLY EOM
$700,800.00 $2,146,200.00
$1,168,000.00
$876,000.00
$584,000.00
$1,029,300.00
$29,000.00
$58,000.00
$87,000.00
$87,000.00
$290,000.00
$14,500.00
2.84
PLANNED MONTHLY REDUCTIONS
$14,500.00
PLANNED PURCHASES AT RETAIL
$306,500.00 $1,751,900.00
$72,800.00
$350,000.00
$233,000.00
$824,300.00
$3,538,500.00
PLANNED PURCHASES AT COST
$143,442.00
$34,070.40
$163,800.00
$109,044.00
$385,772.40
$1,656,018.00
$819,889.20
inventory turnover
10%
Justification Nanette Lepore had net sales of $46,700,000 for 2013. This would put her net sales in 6 months at about $23,350,000. Assuming that 25% of her net sales come from major retailers, this leaves $17,500,000 from her 8 freestanding boutiques. The NYC flagship store, Las Vegas, and Bal Harbour account for 16.2%, 15.7%, and 13.5% of net sales respectively. These three stores account for 7,945,000 of net sales. The percent of women’s dresses are around 35% of the total net sales, which would make the net sales for this category at about 2,780,750 for last year. I have predicted a 5% increase in the amount of sales for this 6 month buying plan. This would leave the total net sales of women’s dresses for these three stores at 2,920,000. A initial markup of 46.8% is assumed based on the average of past markup percentages used by the company. Based on past experiences of shortages, employee discounts, and markdown percent’s for Nanette Lepore the planned reduction percent would be estimated at 10% of total sales. The planned reductions in dollar amount would be $290,000. The percentage of sales is distributed based on past sales with April and May being the most popular months for purchases. The stocks to sales ratios are also determined based on previous inventory records. The reduction percentages are distributed based on industry standards and the amount of reductions needed for the end of the selling months. Based on this information the turnover rate would be calculated at 2.84. FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
Assortment Plan: Dresses Sheet4
Justification
Focus Product Category: Women's Dresses Planned Purchases, Retail: Average Retail Price: Style
Maxi
Jewel Neckline
Sweetheart Neckline
Strapless
Style Cost %Style
$650
$400
$475
$550
10%
35%
25%
30%
$3,538,500 $475 Units
544
3096
1862
1930
$Style
$353,850
$1,238,475
$884,625
$1,061,550
Color
%Color
Units
$Color
Size
Semolina
20%
109
$70,770.00
Tan
50%
272
$176,925.00
Ginger Bread
30%
163
$106,155.00
Ash Rose
35%
1084
$433,466.25
Tan
40%
1238
$495,390.00
Tan-Brown
25%
774
$309,618.75
Semolina
30%
559
$265,387.50
Tan-Brown
55%
1024
$486,543.75
Ash Rose
15%
279
$132,693.75
Ginger Bread
45%
869
$477,697.50
Tan
25%
483
$265,387.50
Semolina
30%
579
$318,465.00
Page 1
S M L XL S M L XL S M L XL S M L XL S M L XL S M L XL S M L XL S M L XL S M L XL S M L XL S M L XL S M L XL
%Size
20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15% 20% 35% 30% 15%
Units
109 191 163 82 109 191 163 82 109 191 163 82 619 1084 929 464 619 1084 929 464 619 1084 929 464 372 652 559 279 372 652 559 279 372 652 559 279 386 676 579 290 386 676 579 290 386 676 579 290
$Size $70,770 $123,848 $106,155 $53,078 $70,770 $123,848 $106,155 $53,078 $70,770 $123,848 $106,155 $53,078 $247,695 $433,466 $371,543 $185,771 $247,695 $433,466 $371,543 $185,771 $247,695 $433,466 $371,543 $185,771 $176,925 $309,619 $265,388 $132,694 $176,925 $309,619 $265,388 $132,694 $176,925 $309,619 $265,388 $132,694 $212,310 $371,543 $318,465 $159,233 $212,310 $371,543 $318,465 $159,233 $212,310 $371,543 $318,465 $159,233
For the assortment plan I broke it down into Styles, Colors, and Sizes. With breaking down each one the number of units and the cost for each one is listed based on each item. I chose to do four different styles of dresses for my plan which are maxis, jewel necklines, sweetheart necklines, and strapless. I put maxi at around $650.00 being the most expensive since it will be using the most material. I made the strapless more expensive then the jewel neckline and the sweetheart neckline for these dresses will be made out of leather using laser cut outs. The colors were chosen as basic Fall colors. I did not include black or grey since Nanette Lepore enjoys the use of color. These colors will work nicely for her brand and this assortment. I did a mixture of the colors per style to have a variety. I chose to break the sizes down using S, M, L, and XL. Medium and large sizes make up most of the units with small being right after them, and then extra-large being the smallest percentage. Then the breakdown shows how much each units will cost to add up to the planned purchases at retail, $3,538,500.
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Store A: Las Vegas, NV Las Vegas
6 Month Buying Plan: Women's Dresses
$963,000.00
Sales (LY)
5%
% Planned Increase
$1,011,150.00
Planned Sales for Period
$356,430.38
Planned EOM for Period
46.80%
Initial Markup % Planned Reductions $
$
101,115.00
FEB
MAR
APR
MAY
JUN
JUL
Sales Distribution
10%
10%
35%
20%
15%
10%
Stock-Sales Ratio
2.4
2.4
2.1
2.0
2.0
2.0
Reductions Distribtution
5%
5%
10%
20%
30%
30% Total
PLANNED MONTHLY SALES
$101,115.00
$101,115.00
$353,902.50
$202,230.00
$151,672.50
$101,115.00
$1,011,150.00
PLANNED MONTHLY BOM
$242,676.00
$242,676.00
$743,195.25
$404,460.00
$303,345.00
$202,230.00
$356,430.38
PLANNED MONTHLY EOM
$242,676.00
$743,195.25
$404,460.00
$303,345.00
$202,230.00
$356,430.38
PLANNED MONTHLY REDUCTIONS
$5,055.75
$5,055.75
$10,111.50
$20,223.00
$30,334.50
$30,334.50
$101,115.00
PLANNED PURCHASES AT RETAIL
$106,170.75
$606,690.00
$25,278.75
$121,338.00
$80,892.00
$285,649.88
$1,226,019.38
$49,687.91
$283,930.92
$11,830.46
$56,786.18
$37,857.46
$133,684.14
$573,777.07
PLANNED PURCHASES AT COST
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
2.84
net sales avg. inventory inventory turnover
10%
Store Details: Las Vegas, NV Population: 583,756 Female Population: 289,656 Median Family Income: $62,335 The Shops At Crystals 3720 Las Vegas Blvd S. #227 Las Vegas, NV 89158 T: (702) 262-5627 Store Hours: Sunday to Thursday: 10am to 11pm Friday and Saturday: 10am to 12am
Justification This store is located in Las Vegas, NV which is the city known for a good time. Each year tourists flood into the city to enjoy its lights, casinos, and shopping. This store is located in an area with enough traffic to make it very profitable. This store makes up 15.7% of the total planned net sales for the buying plan making the total predicted net sales for this store at $1,011,150.00. FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Store B: New York City, NY Flagship
6 Month Buying Plan: Women's Dresses
$992,000.00
Sales (LY)
5%
% Planned Increase
$1,041,600.00
Planned Sales for Period
$367,164.00
Planned EOM for Period
46.80%
Initial Markup % Planned Reductions $
$
104,160.00
FEB
MAR
APR
MAY
JUN
JUL
Sales Distribution
10%
10%
35%
20%
15%
10%
Stock-Sales Ratio
2.4
2.4
2.1
2.0
2.0
2.0
Reductions Distribtution
5%
5%
10%
20%
30%
30% Total
net sales
PLANNED MONTHLY SALES
$104,160.00
$104,160.00
$364,560.00
$208,320.00
$156,240.00
$104,160.00 $1,041,600.00
PLANNED MONTHLY BOM
$249,984.00
$249,984.00
$765,576.00
$416,640.00
$312,480.00
$208,320.00
$367,164.00
avg. inventory
PLANNED MONTHLY EOM
$249,984.00
$765,576.00
$416,640.00
$312,480.00
$208,320.00
$367,164.00
2.84
inventory turnover
PLANNED MONTHLY REDUCTIONS
$5,208.00
$5,208.00
$10,416.00
$20,832.00
$31,248.00
$31,248.00
$104,160.00
PLANNED PURCHASES AT RETAIL
$109,368.00
$624,960.00
$26,040.00
$124,992.00
$83,328.00
$294,252.00 $1,262,940.00
$51,184.22
$292,481.28
$12,186.72
$58,496.26
$38,997.50
$137,709.94
PLANNED PURCHASES AT COST
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
$591,055.92
10%
Store Details New York City, NY Population: 19,651,127 Female Population: 51.5% Median Family Income: $57,683 Flagship Store 423 Broome Street New York, NY 10013 T: (212) 219-8265 Store Hours: Monday to Saturday: 11am to 7pm Sunday: 12pm to 6pm
Justification This store located in NYC is their flagship store. Most of the total net sales of the brand come from this store. NYC is also known for the amount of tourists that visit the city, and has a very large population compared to the other two stores. One of the main attractions of visiting NYC is shopping. Since this store makes the most in sales for this plan it accounts for 16.2% of the total net sales which is the most out of three stores. This gives a net sales total of $1,041,600 for this store. FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Store C: Bal Harbour, FL Bal Harbour
6 Month Buying Plan: Women's Dresses
$826,000.00
Sales (LY)
5%
% Planned Increase Planned Sales for Period
$867,300.00
Planned EOM for Period
$305,723.25 46.80%
Initial Markup % Planned Reductions $
$
86,730.00
FEB
MAR
APR
MAY
JUN
JUL
Sales Distribution
10%
10%
35%
20%
15%
10%
Stock-Sales Ratio
2.4
2.4
2.1
2.0
2.0
2.0
Reductions Distribtution
5%
5%
10%
20%
30%
30% Total
$86,730.00
$86,730.00
$303,555.00
$173,460.00
$130,095.00
$86,730.00
$867,300.00
net sales
PLANNED MONTHLY BOM
$208,152.00
$208,152.00
$637,465.50
$346,920.00
$260,190.00
$173,460.00
$305,723.25
avg. inventory
PLANNED MONTHLY EOM
$208,152.00
$637,465.50
$346,920.00
$260,190.00
$173,460.00
$305,723.25
2.84
inventory turnover
PLANNED MONTHLY REDUCTIONS
$4,336.50
$4,336.50
$8,673.00
$17,346.00
$26,019.00
$26,019.00
PLANNED PURCHASES AT RETAIL
$91,066.50
$520,380.00
$21,682.50
$104,076.00
$69,384.00
$245,012.25 $1,051,601.25
PLANNED PURCHASES AT COST
$42,619.12
$243,537.84
$10,147.41
$48,707.57
$32,471.71
$114,665.73
PLANNED MONTHLY SALES
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
$86,730.00 $492,149.39
10%
Store Details Bal Harbour, FL Population: 2,513 Male/Female Ratio: 0.7:1 Median Family Income: $68,564 Bal Harbour Shops 9700 Collins Avenue Bal Harbour, FL 33154 T: (305) 861-8212 Store Hours: Monday to Saturday: 10am to 9pm Sunday: 12pm to 6pm
Justification Bal Harbour, Fl is relatively small in size and has a small population. Most of the money made by businesses comes from people traveling there on vacation. Since this store has a low population and has a lower volume of sales it accounts for the least percentage of net sales at 13.5%. This makes the total net sales for this store to be $867,300. FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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Sources NanetteLepore.com RebeccaMinkoff.com AliceandOlivia.com MillyNy.com Reference USA Lexis Nexus quickfacts.census.gov/qfd/states/36000. html lasvegasnevada.gov areavibes.com/bal+harbour-fl/livability/ FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
FASM 245 - “Nanette Lepore” , “Women’s Dresses” , 6 months buying plan
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