COVER STORY: Your Personal Brand
How to Create and Manage
Lisa Orrell, keynote speaker at the Women In Trucking Accelerate! Conference
Whether you’re even conscious of it or not, everybody has a “personal brand” — including you.
It’s what people think when they hear your name. It’s what your work colleagues ultimately think of you and say about you during conversations in meetings or the break room. It’s what pops up on your social media platforms or when someone searches for you. It’s absolutely critical to develop and manage your personal brand strategically and build one that helps advance your career and your life, according to Lisa Orrell, keynote speaker at the Women In Trucking Accelerate! Conference in Dallas last November. “When done effectively, a strong personal brand leads to new
opportunities and connections that can change your life,” she says. “You need to think of yourself as a personal brand,” says Orrell. “You create your brand and manage it every single day – whether it’s a conscious, intentional mindset or whether you’re not even consciously doing it. And keep in mind that if you’re not intentionally creating your personal brand, you’re allowing others to do it for you.” Think of it as what people say and think about you. It encapsulates your talents and who you are. It’s how you can differentiate yourself from others. Your brand is both what you stand for - and what you do. continued on page 10
8 REDEFINING THE ROAD Edition 1 | 2022
