Corporate identity gp

CORPORATE IDENTITY MANUAL

â¡Åà´Œ¹ à¾Å«

DESIGNER : MINTRA INTARAK

INTRODUCTION ¤Ù‹Á×ÍÀÒ¾Åѡɳ ͧ¤ ¡Ã (Corporate Identity Manual) àÅ‹Á¹Õ้¨Ñ´·ํÒ¢Ö้¹ÊํÒËÃѺ ºÃÔÉÑ· ÊØÇÃóªÒ´ ¨ํÒ¡Ñ´ ã¹¾ÃкÃÁÃÒªÙ»¶ÑÁÀ à¾×่Í㪌᷹·Õ่µÃÒÅѡɳ à´ÔÁ ¤Ù‹Á×ÍàÅ‹Á¹Õ้»ÃСͺ仴ŒÇÂá¹Ç¤ÇÒÁ¤Ô´ã¹¡ÒÃÍ͡Ẻ µÃÒÊÑÞÅѡɳ ·ÕÁ่ ҢͧÃÙ»·Ã§ ÊÕ áÅÐẺÍÑ¡Éà ·Õã่ ªŒÃÇ‹ Á¡ÑºµÃÒÊÑÞÅѡɳ ÃÇÁ件֧ÃÐàºÕº¢ŒÍºÑ§¤Ñºµ‹Ò§æ ÊํÒËÃѺµÃÒÊÑÞÅѡɳ ¹Õ้´ŒÇ Íաʋǹ˹Ö่§¢Í§¤Ù‹Á×͹Õ้¨Ð໚¹á¹Ç·Ò§ã¹¡ÒùํÒµÃÒÊÑÞÅѡɳ ä»ãªŒ¡ÑºàÍ¡ÊÒà áÅÐ Stationary µ‹Ò§æ¢Í§Í§¤ ¡Ã à¾×่ͤÇÒÁ໚¹ÃÐàºÕº㹡ÒùํÒµÃÒÊÑÞÅѡɳ ä»ãªŒ§Ò¹ ãËŒ¶×ÍàÍÒËÅÑ¡¡ÒèѴÇÒ§ ÃÇÁ件֧ ÊÕ ¡ÒÃàÇŒ¹ª‹Í§Ç‹Ò§ áÅÐẺµÑÇÍÑ¡É÷Õ่ÁÕÍÂً㹤ًÁ×͹Õ้໚¹ËÅÑ¡ ¡ÒÃà»ÅÕ่¹á»Å§á¡Œä¢ ËÃ×Í´Ñ´á»Å§µÃÒÊÑÞÅѡɳ ·Õ่ÍÂÙ‹¹Í¡à˹×Í ¨Ò¡¤Ù‹Á×ÍàÅ‹Á¹Õ้ µŒÍ§ä้´ŒÃѺ¤ํÒá¹Ð¹ํÒËÃ×ÍÂÔ¹ÂÍÁ¨Ò¡¼ÙŒÍ͡Ẻ¡‹Í¹¡ÒùํÒä»ãªŒ¨ÃÔ§

DESIGN CONCEPT

µÃÒÊÑÞÅѡɳ ¹Õ้ÁÕá¹Ç¤ÇÒÁ¤Ô´ÁÒ¨Ò¡ " Natural " ·Õ่á»ÅÇ‹Ò " â´Â¸ÃÃÁªÒµÔ " ᵋ㹷Õ่¹Õ้ËÁÒ¶֧ ¾×ª ¼Ñ¡ ¼ÅäÁŒ â´ÂµÒÁ¸ÃÃÁªÒµÔ ·Õ่»ÅÙ¡â´ÂäÃŒÊÒþÔÉ·Ñ้§ÊÔ้¹ Ê´ ÊÐÍÒ´ »ÅÍ´ÀÑ àÁ×่͹֡¶Ö§¸ÃÃÁªÒµÔ¡็¹Ö¡¶Ö§ÊÕà¢ÕÂÇ ÊÕà¢ÕÂÇ໚¹Êբͧ¸ÃÃÁªÒµÔ ¤ÇÒÁÍØ´ÁÊÁºÙó àÁ×่ÍÁͧ´Ù¨ÐãËŒ¤ÇÒÁÃÙŒÊÖ¡Ê´ª×่¹¢Í§¸ÃÃÁªÒµÔ ´ÙàËÁ×͹NjÒÊÕà¢ÕÂǨÐá·¹¸ÃÃÁªÒµÔ·Õ่´Õæâ´ÂÃÇÁ ÊÕà¢ÕÂǪ‹ÇºํҺѴ¤ÇÒÁà¤Ã‹§à¤ÃÕ´䴌 ÁÕ¤ÇÒÁ໚¹ä»ä´ŒÇ‹ÒÊÕà¢ÕÂÇ໚¹ÊÕ·Õ่ãˌᵋ»ÃÐ⪹ ÊÒþѴµ‹Ò§æ ·Ñ้§¹Õ้¡ÒùํÒËÅѧ¤Ò·Ã§ä·ÂÁÒ㪌áÊ´§¶Ö§Ê¶Ò¹·Õ่ ÍÒ¤Òà ÁÕ¤ÇÒÁ໚¹ä·Â µÃÒÊÑÞÅѡɳ ä´ŒÁÕ¡ÒùํÒàÍÒÃÙ»·Ã§ãºäÁŒáÊ´§¶Ö§µŒ¹¡ํÒà¹Ô´¼Å¼ÅÔµ ÁÒ㪌ËÇÁµÑÇÍÑ¡ÉõÑÇ 'G' ‹ÍÁÒ¨Ò¡ 'Golden' áÅÐÁÕ¤ÇÒÁËÁÒÂ á½§Ç‹Ò 'Green' Êբͧ¸ÃÃÁªÒµÔ áŌǹํÒÃÙ»·Ã§ÅѡɳÐËÅѧ¤Ò·Ã§ä·ÂÁÒ㪌 ໚¹áËÅ‹§·Õ่ÍÂÙ‹¢Í§¼Å¼ÅÔµ·Õ่àµÃÕÂÁÊ‹§ÍÍ¡ÁÒ¼ÙŒºÃÔâÀ¤

CORPORATE SYMBOL 11x 11x 0.5x

â¡Åà´Œ¹ à¾Å«

¡ = 1x

â¡Åà´Œ¹ à¾Å«

3.5x 3x 3x

¤ÇÒÁ¡ÇŒÒ§áÅФÇÒÁÊÙ§¢Í§µÃÒÊÑÞÅѡɳ ¹Õ้㪌µÑÇÍÑ¡Éà ¡ [¡-Height] ໚¹µÑÇ¡ํÒ˹´â´Â·Õ่µÒÃÒ§ 1 ª‹Í§ ¨Ð෋ҡѺ¤ÇÒÁÊÙ§¢Í§µÑÇÍÑ¡Éà ¡ ¨Ò¡ÍѵÃÒʋǹ¢ŒÒ§µŒ¹ ¢¹Ò´¢Í§µÑǵÃÒÊÑÞÅѡɳ 11 x 11 ª‹Í§ â´Â·Õ่ ÃÐÂТͧµÃÒÊÑÞÅѡɳ ¶§Ö ¢Íº ÁÕÃÐÂÐˋҧ෋ҡѺ 3 ª‹Í§ «Ö§่ ÃÐÂйÕã้ ªŒà»š¹ÃÐÂлÅÍ´ÀÑÂ㹡ÒùํÒµÃÒÊÑÞÅѡɳ ä»ãªŒº¹¾×้¹ÊÕµ‹Ò§æ

CORPORATE SYMBOL

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

ÊÑÞÅѡɳ ẺÊÕ áÅТÒÇ´ํÒ à»š¹ÊѴʋǹà·Õº¡ÑºµÒÃÒ§ ¡-Height à¾×Í่ ¹ํÒä»ãªŒ§Ò¹ã¹¡Ã³ÕµÒ‹ §æ·Ñ§้ §Ò¹¾ÔÁ¾ ÊÕ áÅÐ ¢ÒÇ-´ํÒ ·Ñ§้ ¹Õµ้ ÍŒ §¾Ö§ÃÐÇѧàÊÁÍã¹àÃ×Í่ §¢Í§ Clear Area ËÃ×ÍÃÐÂÐËÇ‹Ò§µÃÒÊÑÞÅѡɳ áÅТͺ

TYPOGRAPHY supermarket Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ¡¢£¤¥¦§¨©ª«¬Þ®¯°±²³´µ¶· ¸¹º»¼½¾¿ÀÁÂÃÅÇÈÉÊËÌÍÎ 1234567890 [(.,:;-!@$%&*/?)] ẺÍÑ¡É÷Õ่㪌㹵ÃÒÊÑÞÅѡɳ㪌ẺÍÑ¡Éà supermarket ·Ñ้§ÀÒÉÒä·ÂáÅÐÀÒÉÒÍѧ¡ÄÉ â´Â ÁÕẺà´ÕÂÇ ¤×Í Regular - µÑÇ»¡µÔ ·Ñ้§¹Õ้ẺÍÑ¡ÉùÕ้ÊÒÁÒö¹ํÒä»ãªŒä´Œã¹¹ÒÁºÑµÃ ËÑǨ´ËÁÒ ËÃ×Í¡ÃдÒÉ Fax ÃÇÁ件֧ Stationary µ‹Ò§æä´ŒÍÕ¡´ŒÇÂ

CORPORATE COLOR PANTONE P 1-7 U

PANTONE P 17-8 U

C0

C0

M0

M 43

Y 81 K0

Y 100 K0

PANTONE P 136-6 U C 79 M0 Y 62 K0

ÊÕ·Õ่㪌㹵ÃÒÊÑÞÅѡɳ ÁÕÊÕËÅÑ¡ÊÒÁÊÕ ¤×Í àËÅ×ͧ «Ö่§à»š¹¤ÇÒÁ»ƒ¡á¼‹¹ÁÑ่¹¤§ àÁ×่ÍÃÇÁ¡Ñ¹ ÊŒÁ áÊ´§¶Ö§¾ÅѧÍํÒ¹Ò¨ áÅФÇÒÁ໚¹Á§¤Å ·ํÒãËŒÁÕ¤ÇÒÁÃÙŒÊÖ¡á¢็§áç á¡Ã‹§ ·Ñ้§¹Õ้ÊÕ¹Ñ้¹áÊ´§¶Ö§¤ÇÒÁ·Ñ¹ÊÁÑ àËÁÒСѺ·Ø¡à¾È·Ø¡Çѹ ÊÕÊŒÁ¹ํÒ ÁÒ㪌໚¹ÊբͧµÑÇÍÑ¡ÉÃáÅÐTypography ·ํÒãËŒ´ÙÁÑ่§¤§ ˹ѡṋ¹ ʋǹÊÕà¢ÕÂǹÑ้¹ ¹ํÒÁÒ㪌ÍÂÙ‹º¹µÑÇmark ·ํÒãËŒÃÙŒÊÖ¡Ê´ª×่¹ »ÅÍ´ÀÑ àËÁÒСѺ¤¹ÃØ‹¹ãËÁ‹·Õ่ËѹÁÒãʋ㨵ÑÇàͧ

SIGNTURE SYSTEM â¡Åà´Œ¹ à¾Å«

K= 20

â¡Åà´Œ¹ à¾Å«

Color on White / Color on Gray

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

Black on White /Black on Gray

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

Solid Color

¡ÒùํÒµÃÒÊÑÞÅѡɳ ä»ãªŒã¹¡Ã³ÕµÒ‹ §æ ·Ñ§้ Ẻ ÊÕ ¢ÒÇ´ํÒ ¢ÒÇà·Ò áÅк¹¾×¹้ ÊÕ ãËŒÂ´Ö µÒÁẺ¢ŒÒ§µŒ¹ ໚¹ËÅÑ¡

AVOIDING COMMON ERRORS â¡Åà´Œ¹ à¾Å«

โกลเด ้น เพลซ

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹à¾Å«

â¡Åà´Œ¹ à¾Å«

APPLICATIONS PAPER - LETTER

â¡Åà´Œ¹ à¾Å«

ºÃÔÉÑ· ÊØÇÃóªÒ´ ¨ํÒ¡Ñ´ ã¹¾ÃкÃÁÃÒªÙ»¶ÑÁÀ Êӹѡ§Ò¹ãËÞ‹ : 99 ª้ ѹ 2 ¶¹¹ÃÒÁ¤ํÒá˧ á¢Ç§ÊоҹÊÙ§ ࢵÊоҹÊÙ§ ¡·Á. 10240 â·Ã.0-2729-662

â¡Åà´Œ¹ à¾Å«

ºÃÔÉÑ· ÊØÇÃóªÒ´ ¨ํÒ¡Ñ´ ã¹¾ÃкÃÁÃÒªÙ»¶ÑÁÀ Êӹѡ§Ò¹ãËÞ‹ : 99 ª้ ѹ 2 ¶¹¹ÃÒÁ¤ํÒá˧ á¢Ç§ÊоҹÊÙ§ ࢵÊоҹÊÙ§ ¡·Á. 10240 â·Ã.0-2729-662

APPLICATIONS COVER - CD

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

APPLICATIONS NAME CARD

â¡Åà´Œ¹ à¾Å« : ÊÒ¢Ò ¾ÃÐÃÒÁ9 â·Ã.02-935-6000 á¿¡« . 02-935-6222 ÊÒ¢Ò «Õ¾Õ·ÒÇàÇÍà â·Ã.02-638-3021 á¿¡« . 02-638-3021 ÊÒ¢Ò ÊоҹÊÙ§ â·Ã.02-729-6620,02-729-6627 á¿¡« . 02-729-6626 ÊÒ¢Ò ÈÔÃÔÃÒª â·Ã.02-866-8999 á¿¡« .02-866-8901 ÊÒ¢Ò ÈÔÃÔÃÒª2 â·Ã.02-412-4044 á¿¡« .02-412-4145 ÊÒ¢Ò Èٹ ÃÒª¡ÒÃà©ÅÔÁ¾ÃÐà¡ÕÂÃµÔ â·Ã.02-143-8349 á¿¡« .02-143-8348 ÊÒ¢Ò ËÑÇËÔ¹1 â·Ã.032-514-400 á¿¡« .032-514-400 ÊÒ¢Ò ËÑÇËÔ¹2 â·Ã.032-523-029 á¿¡« .032-523-029 ºÃÔÉÑ· ÊØÇÃóªÒ´ ¨ํÒ¡Ñ´ ã¹¾ÃкÃÁÃÒªÙ»¶ÑÁÀ Êӹѡ§Ò¹ãËÞ‹ : 99 ª้ ѹ 2 ¶¹¹ÃÒÁ¤ํÒá˧ á¢Ç§ÊоҹÊÙ§ ࢵÊоҹÊÙ§ ¡·Á. 10240 â·Ã.0-2729-662

â¡Åà´Œ¹ à¾Å«

APPLICATIONS POLO SHIRT

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

APPLICATIONS POSTCARD

5432 A NY S T RE E T WE S T TOWNS V ILLE S TAT E 54321

Euis autem vel eum iriure dolor

â¡Åà´Œ¹ à¾Å« in hendr erit in vulputate velit

esse molestie conse quat, vel illum dolo re eu feugiat nu lla facilis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum et delenit augue duis dolore te feugait nulla facilisi nam liber tempor cum soluta eleifend blandit prapta mazim placerat facer pos sim assum delite.

Put our services to the test, contact us for a free consultation today.

p: 555- 543- 5432 f : 555- 543- 5433 YOURWEBSI T EHERE. COM

PRST-STD U.S. POSTAGE PAID CITY, ST PERMIT NO. XXX

APPLICATIONS PRESENTATION

â¡Åà´Œ¹ à¾Å«

CORPORATE IDENTITY MANUAL

â¡Åà´Œ¹ à¾Å«

POSTER DESIGN ¡ÒÃÍ͡Ẻ Poster µ‹Ò§¡Ñ¹ä» 2 Ẻ Ẻ 1 ẺÊÕ¾×้¹ ʋǹËÑÇ໚¹µÑÇLOGO áÅÐᶺŋҧãˌ㪌ÊÕà¢ÕÂÇ໚¹á¶ºãËÞ‹ ÊÕ àËÅ×ͧáÅÐÊŒÁ໚¹á¶ºàÅ็¡à·‹Ò¡Ñ¹ ÇÒ§äÇŒ µÔ´¡Ñ¹ ʋǹ¡ÒÃÇÒ§µÑÇ˹ѧÊ×Í ÃÙ»ÀÒ¾ áÅФํÒºÃÃÂÒµ‹Ò§æ¹Ñ้¹ ãˌ໚¹ä»µÒÁ µÑÇÍ‹ҧËÃ×͵ÒÁ¤ÇÒÁàËÁÒÐÊÁ Ẻ 2 ẺÀÒ¾ ʋǹËÑÇ໚¹µÑÇLOGO ¢ÒÇáÅÐᶺŋҧãˌ㪌ÊÕà¢ÕÂÇ໚¹á¶ºãËÞ‹ ÊÕàËÅ×ͧáÅÐÊŒÁ໚¹á¶ºàÅ็¡à·‹Ò¡Ñ¹ ÇÒ§äÇŒ µÔ´¡Ñ¹ ʋǹ¡ÒÃÇÒ§µÑÇ˹ѧÊ×Í ÃÙ»ÀÒ¾ áÅФํÒºÃÃÂÒµ‹Ò§æ¹Ñ้¹ ãˌ໚¹ä»µÒÁ µÑÇÍ‹ҧËÃ×͵ÒÁ¤ÇÒÁàËÁÒÐÊÁ

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

Haedtopic

Haedtopic

Subtopic

Subtopic

IMAGE AND BACkGROUND

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply

Sponser logo

Sponser logo

Ẻ 1

Ẻ 2

µÑÇÍ‹ҧ¡ÒèѴ Graphic ÊํÒËÃѺ Booth áÅл‡ÒÂâ¦É³Òµ‹Ò§æ ÊÒÁÒöàÅ×Í¡ÊÕËÅÑ¡æ ä´ŒÊͧÊÕ ¤×Í à¢ÕÂÇ áÅÐ à·Ò ¡ÒèѡÇÒ§ÊÒÁÒö Çҧ䴌·Ñ้§á¹ÇµÑ้§ áÅÐ á¹Ç¹Í¹ â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

BOOTH AND ADVERTISEMENT

â¡Åà´Œ¹ à¾Å«

â¡Åà´Œ¹ à¾Å«

Color on Gray

Solid Color

â¡Åà´Œ¹ à¾Å«

BANNER

â¡Åà´Œ¹ à¾Å«

Black on Gray

Color on White

â¡Åà´Œ¹ à¾Å«

BANNER

â¡Åà´Œ¹ à¾Å«