Corporate identity gp

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CORPORATE IDENTITY MANUAL

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DESIGNER : MINTRA INTARAK

INTRODUCTION ¤Ù‹Á×ÍÀÒ¾Åѡɳ ͧ¤ ¡Ã (Corporate Identity Manual) àÅ‹Á¹Õ้¨Ñ´·ํÒ¢Ö้¹ÊํÒËÃѺ ºÃÔÉÑ· ÊØÇÃóªÒ´ ¨ํÒ¡Ñ´ ã¹¾ÃкÃÁÃÒªÙ»¶ÑÁÀ à¾×่Í㪌᷹·Õ่µÃÒÅѡɳ à´ÔÁ ¤Ù‹Á×ÍàÅ‹Á¹Õ้»ÃСͺ仴ŒÇÂá¹Ç¤ÇÒÁ¤Ô´ã¹¡ÒÃÍ͡Ẻ µÃÒÊÑÞÅѡɳ ·ÕÁ่ ҢͧÃÙ»·Ã§ ÊÕ áÅÐẺÍÑ¡Éà ·Õã่ ªŒÃÇ‹ Á¡ÑºµÃÒÊÑÞÅѡɳ ÃÇÁ件֧ÃÐàºÕº¢ŒÍºÑ§¤Ñºµ‹Ò§æ ÊํÒËÃѺµÃÒÊÑÞÅѡɳ ¹Õ้´ŒÇ Íաʋǹ˹Ö่§¢Í§¤Ù‹Á×͹Õ้¨Ð໚¹á¹Ç·Ò§ã¹¡ÒùํÒµÃÒÊÑÞÅѡɳ ä»ãªŒ¡ÑºàÍ¡ÊÒà áÅÐ Stationary µ‹Ò§æ¢Í§Í§¤ ¡Ã à¾×่ͤÇÒÁ໚¹ÃÐàºÕº㹡ÒùํÒµÃÒÊÑÞÅѡɳ ä»ãªŒ§Ò¹ ãËŒ¶×ÍàÍÒËÅÑ¡¡ÒèѴÇÒ§ ÃÇÁ件֧ ÊÕ ¡ÒÃàÇŒ¹ª‹Í§Ç‹Ò§ áÅÐẺµÑÇÍÑ¡É÷Õ่ÁÕÍÂً㹤ًÁ×͹Õ้໚¹ËÅÑ¡ ¡ÒÃà»ÅÕ่¹á»Å§á¡Œä¢ ËÃ×Í´Ñ´á»Å§µÃÒÊÑÞÅѡɳ ·Õ่ÍÂÙ‹¹Í¡à˹×Í ¨Ò¡¤Ù‹Á×ÍàÅ‹Á¹Õ้ µŒÍ§ä้´ŒÃѺ¤ํÒá¹Ð¹ํÒËÃ×ÍÂÔ¹ÂÍÁ¨Ò¡¼ÙŒÍ͡Ẻ¡‹Í¹¡ÒùํÒä»ãªŒ¨ÃÔ§

DESIGN CONCEPT

µÃÒÊÑÞÅѡɳ ¹Õ้ÁÕá¹Ç¤ÇÒÁ¤Ô´ÁÒ¨Ò¡ " Natural " ·Õ่á»ÅÇ‹Ò " â´Â¸ÃÃÁªÒµÔ " ᵋ㹷Õ่¹Õ้ËÁÒ¶֧ ¾×ª ¼Ñ¡ ¼ÅäÁŒ â´ÂµÒÁ¸ÃÃÁªÒµÔ ·Õ่»ÅÙ¡â´ÂäÃŒÊÒþÔÉ·Ñ้§ÊÔ้¹ Ê´ ÊÐÍÒ´ »ÅÍ´ÀÑ àÁ×่͹֡¶Ö§¸ÃÃÁªÒµÔ¡็¹Ö¡¶Ö§ÊÕà¢ÕÂÇ ÊÕà¢ÕÂÇ໚¹Êբͧ¸ÃÃÁªÒµÔ ¤ÇÒÁÍØ´ÁÊÁºÙó àÁ×่ÍÁͧ´Ù¨ÐãËŒ¤ÇÒÁÃÙŒÊÖ¡Ê´ª×่¹¢Í§¸ÃÃÁªÒµÔ ´ÙàËÁ×͹NjÒÊÕà¢ÕÂǨÐá·¹¸ÃÃÁªÒµÔ·Õ่´Õæâ´ÂÃÇÁ ÊÕà¢ÕÂǪ‹ÇºํҺѴ¤ÇÒÁà¤Ã‹§à¤ÃÕ´䴌 ÁÕ¤ÇÒÁ໚¹ä»ä´ŒÇ‹ÒÊÕà¢ÕÂÇ໚¹ÊÕ·Õ่ãˌᵋ»ÃÐ⪹ ÊÒþѴµ‹Ò§æ ·Ñ้§¹Õ้¡ÒùํÒËÅѧ¤Ò·Ã§ä·ÂÁÒ㪌áÊ´§¶Ö§Ê¶Ò¹·Õ่ ÍÒ¤Òà ÁÕ¤ÇÒÁ໚¹ä·Â µÃÒÊÑÞÅѡɳ ä´ŒÁÕ¡ÒùํÒàÍÒÃÙ»·Ã§ãºäÁŒáÊ´§¶Ö§µŒ¹¡ํÒà¹Ô´¼Å¼ÅÔµ ÁÒ㪌ËÇÁµÑÇÍÑ¡ÉõÑÇ 'G' ‹ÍÁÒ¨Ò¡ 'Golden' áÅÐÁÕ¤ÇÒÁËÁÒÂ á½§Ç‹Ò 'Green' Êբͧ¸ÃÃÁªÒµÔ áŌǹํÒÃÙ»·Ã§ÅѡɳÐËÅѧ¤Ò·Ã§ä·ÂÁÒ㪌 ໚¹áËÅ‹§·Õ่ÍÂÙ‹¢Í§¼Å¼ÅÔµ·Õ่àµÃÕÂÁÊ‹§ÍÍ¡ÁÒ¼ÙŒºÃÔâÀ¤

CORPORATE SYMBOL 11x 11x 0.5x

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3.5x 3x 3x

¤ÇÒÁ¡ÇŒÒ§áÅФÇÒÁÊÙ§¢Í§µÃÒÊÑÞÅѡɳ ¹Õ้㪌µÑÇÍÑ¡Éà ¡ [¡-Height] ໚¹µÑÇ¡ํÒ˹´â´Â·Õ่µÒÃÒ§ 1 ª‹Í§ ¨Ð෋ҡѺ¤ÇÒÁÊÙ§¢Í§µÑÇÍÑ¡Éà ¡ ¨Ò¡ÍѵÃÒʋǹ¢ŒÒ§µŒ¹ ¢¹Ò´¢Í§µÑǵÃÒÊÑÞÅѡɳ 11 x 11 ª‹Í§ â´Â·Õ่ ÃÐÂТͧµÃÒÊÑÞÅѡɳ ¶§Ö ¢Íº ÁÕÃÐÂÐˋҧ෋ҡѺ 3 ª‹Í§ «Ö§่ ÃÐÂйÕã้ ªŒà»š¹ÃÐÂлÅÍ´ÀÑÂ㹡ÒùํÒµÃÒÊÑÞÅѡɳ ä»ãªŒº¹¾×้¹ÊÕµ‹Ò§æ

CORPORATE SYMBOL

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ÊÑÞÅѡɳ ẺÊÕ áÅТÒÇ´ํÒ à»š¹ÊѴʋǹà·Õº¡ÑºµÒÃÒ§ ¡-Height à¾×Í่ ¹ํÒä»ãªŒ§Ò¹ã¹¡Ã³ÕµÒ‹ §æ·Ñ§้ §Ò¹¾ÔÁ¾ ÊÕ áÅÐ ¢ÒÇ-´ํÒ ·Ñ§้ ¹Õµ้ ÍŒ §¾Ö§ÃÐÇѧàÊÁÍã¹àÃ×Í่ §¢Í§ Clear Area ËÃ×ÍÃÐÂÐËÇ‹Ò§µÃÒÊÑÞÅѡɳ áÅТͺ

TYPOGRAPHY supermarket Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ¡¢£¤¥¦§¨©ª«¬Þ®¯°±²³´µ¶· ¸¹º»¼½¾¿ÀÁÂÃÅÇÈÉÊËÌÍÎ 1234567890 [(.,:;-!@$%&*/?)] ẺÍÑ¡É÷Õ่㪌㹵ÃÒÊÑÞÅѡɳ㪌ẺÍÑ¡Éà supermarket ·Ñ้§ÀÒÉÒä·ÂáÅÐÀÒÉÒÍѧ¡ÄÉ â´Â ÁÕẺà´ÕÂÇ ¤×Í Regular - µÑÇ»¡µÔ ·Ñ้§¹Õ้ẺÍÑ¡ÉùÕ้ÊÒÁÒö¹ํÒä»ãªŒä´Œã¹¹ÒÁºÑµÃ ËÑǨ´ËÁÒ ËÃ×Í¡ÃдÒÉ Fax ÃÇÁ件֧ Stationary µ‹Ò§æä´ŒÍÕ¡´ŒÇÂ

CORPORATE COLOR PANTONE P 1-7 U

PANTONE P 17-8 U

C0

C0

M0

M 43

Y 81 K0

Y 100 K0

PANTONE P 136-6 U C 79 M0 Y 62 K0

ÊÕ·Õ่㪌㹵ÃÒÊÑÞÅѡɳ ÁÕÊÕËÅÑ¡ÊÒÁÊÕ ¤×Í àËÅ×ͧ «Ö่§à»š¹¤ÇÒÁ»ƒ¡á¼‹¹ÁÑ่¹¤§ àÁ×่ÍÃÇÁ¡Ñ¹ ÊŒÁ áÊ´§¶Ö§¾ÅѧÍํÒ¹Ò¨ áÅФÇÒÁ໚¹Á§¤Å ·ํÒãËŒÁÕ¤ÇÒÁÃÙŒÊÖ¡á¢็§áç á¡Ã‹§ ·Ñ้§¹Õ้ÊÕ¹Ñ้¹áÊ´§¶Ö§¤ÇÒÁ·Ñ¹ÊÁÑ àËÁÒСѺ·Ø¡à¾È·Ø¡Çѹ ÊÕÊŒÁ¹ํÒ ÁÒ㪌໚¹ÊբͧµÑÇÍÑ¡ÉÃáÅÐTypography ·ํÒãËŒ´ÙÁÑ่§¤§ ˹ѡṋ¹ ʋǹÊÕà¢ÕÂǹÑ้¹ ¹ํÒÁÒ㪌ÍÂÙ‹º¹µÑÇmark ·ํÒãËŒÃÙŒÊÖ¡Ê´ª×่¹ »ÅÍ´ÀÑ àËÁÒСѺ¤¹ÃØ‹¹ãËÁ‹·Õ่ËѹÁÒãʋ㨵ÑÇàͧ

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APPLICATIONS PAPER - LETTER

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APPLICATIONS COVER - CD

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APPLICATIONS POSTCARD

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APPLICATIONS PRESENTATION

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CORPORATE IDENTITY MANUAL

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply

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