February 2013 Stet

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.

stet

Michigan Interscholastic Press Association presents

Photo by Austin Ward Laingsburg HS Sparty Award for Excellence in Photojournalism 2012 MIPA Summer Journalism Workshop

FEBRUARY 2013 VOL. 39, NO. 2 WWW.MIPAMSU.ORG

in this issue Contest Information 2 Adviser Watch 4 MIPA Summer Workshop Fund Raising Guide 6 Fall & MS Conference Re-Cap 10

WHAT’S HAPPENING

It’s time!

Enter MIPA’s annual individual and Spartan contests Contest time!

The postmark deadline for MIPA’s individual contests — including categories in Newspaper, Yearbook, Video and New Media — is Feb. 15. Entries for the Newspaper, Video and New Media Spartan evaluation contest also are due.

MIPA also is accepting nominations for Administrator of the Year, Golden Pen, Student Journalist Staff, All-MIPA and JEA Journalist of the Year–Michigan Representative. Applications materials for all of these contests can be found at www. mipamsu.org/contests.

Have you renewed your membership?

If you haven’t already joined up with MIPA for the 2012-13 school year, it’s not too late to fill out an application online or print out an application to mail in. You must be a member to enter MIPA’s contests.

MIPA is again offering free membership to new advisers who have never been a member.

Membership dues are $47.50 for the first publication and then an additional $20 for

each extra publication. Since we’re past the normal deadline to apply for membership a $5 late fee per school applies.

MIPA members have access to our adviser listserv and receive discounted rates for MIPA workshops and conferences, including the upcoming OneDay Workshop and Summer Workshop.

Visit www.mipamsu.org/membership.

Judging Day

Make sure to keep your calendars clear for Saturday, March 2, for MIPA Judging Day, when advisers and professional journalists spend a day at Michigan State University judging newspaper, yearbook, Web and video entries from around Michigan. This is a great opportunity to network with advisers and journalism professionals and is an awesome chance to see award-winning journalism firsthand. Plus we’ll give you pizza! Sign up at www.mipamsu.org/judge.

One-Day Workshop MIPA’s One-Day Workshop will be held Friday, March 15, at the Michigan State University School of Journalism.

MIPA OFFICERS 2012-2013

This is your chance to get next year’s staff up-to-speed in a variety of skill areas. The workshop provides hands-on instruction for news, yearbook and video student media outlets. For details, visit www.mipamsu.org or see page 11.

Four seats up for election on MIPA’s executive board Have you ever thought about being more active in MIPA? Consider running for an open seat on MIPA’s executive board.

Being on the board is a great chance to learn more about scholastic journalism and to become a part of the decision-making process when it comes to conferences, workshops, contests and other MIPA programs.

Four MIPA executive board positions are open this year: second vice president, secretary, treasurer and trustee. More information about these positions is included below.

The deadline for candidates is April 5 and the positions will be elected at the Spring Conference on April 15. Details on these positions are available at www.mipamsu.org.

ABOUT STET

Stet is the newsletter of the Michigan Interscholastic Julia Satterthwaite, President Press Association and is published online by the Jeremy Whiting, 1st Vice President/New Media Chair MIPA executive director and MSU students.

Sue Spalding, 2nd Vice President Send letters to the editor Kimberly Kozian, Secretary and advertising inquiries to mipa@msu.edu Jesse McLean, Treasurer Sara-Beth Badalamente, Trustee/Membership Chair MIPA STAFF Sarah Ashman, Trustee Kate McCallum, Trustee Jeremy W. Steele, Executive Director Kelsey Parkinson, Conferences and Pam Bunka, Yearbook Co-Chair Workshops Assistant Erica Kincannon, Yearbook Co-Chair Anya Rath, Contest and Membership C.E. Sikkenga, Newspaper Chair Coordinator Diane Herder, Broadcast Chair www.mipamsu.org Gloria Olman, Legislative Chair Twitter @MIPAMSU Jeff Nardone, Hall of Fame Chair Michigan State University Rod Satterthwaite, Special Projects Chair School of Journalism 404 Wilson Road, Room 305 Vacant, Middle School Chair East Lansing, MI 48824 Chad Sanders, Summer Workshop Director Phone: 517-353-6761 Brian Wilson, JEA Liaison Fax: 517-355-7710

2 ■ February 2013

UPCOMING DATES February

15 2 15 15 1

Contest Deadline

March

Judging Day One-Day Workshop

April

Spring Conference

May

MIPA Board Meeting

PRESIDENT’S COLUMN

MIPA Common Core Curriculum Alignment History of the MIPA Common Core Curriculum Alignment

Julia Satterthwaite 2012-2013 President Rochester HS

About two years ago, special projects chair and all-aroundcool-dude (and my husband) Rod Satterthwaite started a curriculum alignment wiki and invited folks to our house to align journalism curriculum to the Common Core State Standards.

Yes, we are THAT cool that we host curriculum alignment parties at our house on the weekends. We had 10 people at our first meeting. Be jealous.

Since then, we’ve had several other curriculum alignment meetings and have made a dent in aligning the following courses to the Common Core standards: beginning journalism, newspaper, yearbook and broadcast. At our meeting last spring, the four folks present worked on individual courses – me on beginning journalism, Rod on newspaper, Brian Wilson on yearbook and Jesse McLean on broadcast.

Since Rod and Brian are involved on the national Journalism Education Association board, as Region 6 director and National Council of Teachers of English liaison, respectively, they decided to present what we came up with at the spring convention in Seattle.

As it turns out, Michigan is pretty far ahead of other states on Common Core. Some folks were pretty darn impressed.

There was some discussion about adding a third column to the wiki to reflect how the Common Core Standards link to the Partnership for 21st Century Skills (P21).

How to use the wiki

The wiki has five tabs, one for each of the courses we are aligning, though we haven’t done much with the photojournalism course.

In each course, there’s a document with two columns. The first column is simply the standards, while the second is a list of “I can” statements that break down what we hope students will be able to do to demonstrate they’ve met that standard.

For example, if the standard reads: “Read closely to determine what the text says explicitly and to make logical inferences from it; cite specific textual evidence when writing or speaking to support conclusions drawn from the text,” the “I can” statements might read: “1. I can use recent studies and research to add facts to articles; 2. I can read informational pieces to support arguments and find primary sources in journalistic writing, such as opinion writing; 3.

I can read informational text about court cases and/or journalistic law and ethics and present findings in writing or speech.”

In addition to the “I can” statements, we’ve solicited lesson plans, handouts, PowerPoints/ Prezis, Web links, student samples and more and plugged them into the boxes for the standards they address. Last spring, I received materials from 12 people and plugged in more than 100 documents. Brian Wilson has taken on finishing the yearbook section of the wiki for his master’s in journalism education project.

Journalism teachers will eventually be able to use the completed materials to defend their programs and explain how what we’re doing

in journalism classrooms meets (and even exceeds, in some cases) the expectations discribed in the Common Core. Also, the completed document could be used to explain why our courses should be counted for English credit (if they’re not already).

What’s next in Michigan

First, we need to finish the document. If you’re interested in submitting materials, please email those files to me (beginning journalism), Rod (newspaper), Brian (yearbook) and/or Jesse (broadcast). We’d happily get things plugged in for you. If you’re not sure what to send along, consider sending your best lesson or something you have presented at a fall conference. If we work together building this curriculum database, it’ll be even more powerful.

Secondly, we need to make the document more user friendly, or as Brian says “pretty.” The media center specialist at my school showed me a site called weebly.com, which is an extremely user-friendly website building program. I created an account and have been playing around with ways to set up our files. At some point down the line, I think this site would work well for housing our curriculum in an easyto-use and “pretty” way.

Concerns about Common Core Alignment

When it comes to this process, several concerns come to mind. First of all, when are we going to have time to finish this

Continued on page 8

Febraury 2013 ■ 3

Adviser Watch

WHO: Rod Satterthwaite SCHOOL: Dexter High School WHERE: Dexter, Mich.

WHAT: Newspaper adviser, The Squall Rod Satterthwaite was recognized as one of four Distinguished Advisers by Dow Jones News Fund last year and was honored at the Journalism Education Association/National Scholastic Press Association convention in San Antonio in November. Rod has two sons, Micah and Jonah, with his wife, fellow adviser and MIPA President Julia Satterthwaite, who conducted this interview.

Q

How do you feel about being a Distinguished Adviser recipient?

A

I think it’s a great honor because the judging panel is a pretty prestigious group of people. I’m sure there are a lot of great advisers who applied, so to be classified as distinguished is pretty exciting.

Courtesy Photo

Q

What’s your favorite part of your job?

A

I think my favorite part of my job is getting students to believe in themselves and newspaper is a great class for that because there are so many different outlets and possibilities for kids to find their passion.

Q

How does being a journalism adviser compare to being a parent?

A Q

A

It’s a lot of the same skills. You have to try to teach basic social skills and the difference between right and wrong. Sometimes you have to step back and let kids figure things out for themselves. Sometimes you have to step in and be more direct. Sometimes you have to change poopy diapers … just kidding about that last one. I’ve never changed a poopy diaper at school. You have to make order out of chaos.

What do you hope your kids on staff and kids in life learn from you?

Always put out quality work, accept differences in other people and learn to work with that, to be able to communicate effectively in different ways, stand up for what they believe in even if other people don’t agree or criticize them for it.

4 ■ February 2013

ADVISER WATCH

Q

How long have you served on the MIPA Board?

Q

What is your involvement with the Journalism Education Association?

A

Twelve years. I’m the special projects chair. I take care of special projects, like I helped organize the First Amendment thing with Mary Beth Tinker in 2008, I helped organize the Michigan Merit Curriculum and now Common Core curriculum alignment, and I coordinate the mentor program.

A

I’m the Region 6 director. I help coordinate issues with state directors in our region, help keep advisers and state directors in the region updated on what’s going on with JEA, help promote JEA’s programs in our region and submit a couple annual reports. I serve on the Merging Initiatives Committee, which looks at emerging curriculum issues in journalism and try to figure out how we can help keep journalism programs in schools.

Q

What do you dislike about advising and being so involved in scholastic journalism?

A

I dislike the fact that people outside of journalism don’t understand how important publications can be in a person’s life. I dislike the fact that there are so many people out there who don’t respect student First Amendment rights. I dislike the fact that there are so many administrators who talk a good game about school being all about kids, but when it comes to publications, they’re quick to censor rather than encourage them to be better.

Q

A

What’s the highlight of your teaching career?

If you’re talking event — the coolest even was getting that Robert F. Kennedy Award (for Distinguished Reporting on the Plight of the Disadvantaged in 1998) in Washington, D.C., at the Newseum. It was cool to be a part of that history. It was also the 30th anniversary of (Robert F. Kennedy’s) death, so there was a special retrospective about his life, plus the Kennedy family made a special effort to talk to us. I got to talk to Ethel Kennedy, Ted Kennedy, Rory Kennedy and Robert Kennedy Jr. about the importance of education and journalism and how Robert Kennedy would’ve been proud of the work that (my students) did. I think the coolest moment in a teaching career is when you find a student and you push that student to be better, and they eventually realize that they can be better, do better and create quality stuff and before they didn’t have that confidence.

Courtesy Photo

Courtesy Photo

Jeremy Steele

Febraury 2013 ■ 5

MIPA CAMP

FUND RAISING GUIDE

Everyone should be able to attend MIPA camp, and there are many ways to get the funding you need to make it happen.

Workshop Director Chad Sanders put together this guide to help you get organized and create a plan to make sure you don’t miss out on all of the fun, staff bonding and intense learning that happens at MIPA.

ONLINE PLEDGES There are people who would like to help send you to journalism camp — you just need to ask. We make it simple for you and your donor. Some folks will be able to get their whole tuition funded just from donations.

Send an email, post on Facebook and Twitter, or even write an old-fashioned letter and put a stamp on it! You can write it yourself, or use our sample letter as a template. Just give people this address when you talk to them, and they can go here and donate to your cause: http://bit.ly/pledgeMIPA

Wondering who to ask?

You can ask anyone you think might be interested ... which may be more people than you realize. Start with family members.

You can send them a letter (a real one, with paper and a stamp and everything!), or you can send them an email with the above link. Consider asking for all or a portion of an upcoming gift to be put toward camp.

After contacting immediate family members, just think of this as a regular

fundraiser. Instead of buying a subscription to some magazine they won’t read, they’re helping send you to camp. You’re not asking for $50 or $100 a pop here (though that would be awesome) ... $10 from 20 different people would get you halfway funded!

Social media can be huge here. Put the link in a status update and a tweet. You may be surprised who steps up to help you out.

Wondering what to say?

While you want to be as authentic as possible, we do have a generic letter that you could use to get started. The link for that letter is: http://mipamsu.org/pledge-letter

Bonus!

Thanks to the Owosso Argus-Press, the first $50 of your donation funds will be matched. That means, as soon as you’ve gotten $50 in pledges, your account is at $100! This is a first-come, first-served fund, so people who act fast will be the ones to take advantage of this amazing opportunity.

MIPA Summer Journalism Workshop MIPA’s summer camp has everything you need to prepare for a year on your journalism staff. You’ll learn from some of the best instructors in the nation and live for a week on a beautiful Big Ten campus. n n

July 28-Aug. 1

Michigan State University

n

Courses for newspaper, yearbook, multimedia, photo, video and online

n

Early bird registration is only $399 when paid in full by June 15 n

www.mipamsu.org/ mipa2013

LEARN IT, LIVE IT, LOVE IT 6 ■ February 2013

FUND RAISERS Bottle Drives

Car Washes

http://bit.ly/bottledrive http://bit.ly/bottledrive2

Like so many of these ideas, advertising and planning is key. Send home notes, get on the announcements, post signs.

Get people to plan on a car wash.

Keep your cost as low as possible by asking for donations of supplies. You’ll need buckets and towels, sponges and soap — all that adds up if you buy it yourself. Find a high-visibilty spot for your event, as most of your business will be spur-of-the-moment decisions.

Oil changes and similar places like to host these, as they bring people in that might decide they need to buy something else while they’re there.

As for pricing, usually asking for a donation gets you more than if you try to be competitive. If they stopped, it’s because they want to help you out, not for the convenience.

The key to raking in the cash (10 cents at a time) is preparation. Advertising, picking a collection area, and having enough volunteers to run the thing are key. If you get out into your community, you’ll be surprised how many people are happy to help you out with their returnables. (It doesn’t really cost them a thing!) The links above are very helpful, both in setting up the event, and for organizing collection day.

Bake Sales http://bit.ly/bakesales Everyone loves a sweet treat, and everyone has a few quarters to spare.

Just like bottle drives, the key to a successful bake sale is planning and advertising. If you can tie it to a wellattended event like conferences or a game, even better!

ACT Fundraiser http://bit.ly/sylvanACT Meet with a local Sylvan Learning Center and they will proctor an ACT review and practice test. Students pay for the session (which they say costs less than other practice exams), and your program receives a portion of the profits. Helping kids do better on the ACT and make money? Yes, please!

Christmas or Birthday Present Maybe you really need another sweater, but grandma would probably be thrilled to know she can help support you in your passion for journalism.

If she wants to make sure you don’t spend a cash gift on something else, she can donate in your name online at

http://bit.ly/pledgeMIPA.

Restaurant Fundraisers http://bit.ly/dinnerfunds The above link leads to a site that lists 34 restaurant chains that do fundraiser nights (or, in some cases, breakfasts). You get people in the door at the given time, and they donate a portion of their profit to your staff. Often, the staff will work the event as greeters or even waiters.

Discount Cards There are a gajillion companies that will make discount cards for you to sell.

The setup is usually fairly inexpensive.

Also, many restaurant chains (Pizza Hut, Subway) have discount card programs you can participate in, as well.

BUT, if you really want to keep as much profit as possible, make your own. You’re a publication, right? Create and publish your own cards, dangit! It doesn’t have to be hard plastic like a credit card... you can print it on card stock and get it hard-laminated and it will look very nice.

Doing it on your own means you’ll have to hustle up some discounts for your card, but it won’t be hard. Many businesses will just give you whatever offer they gave the big discount card people from Spokane. Sometimes, they’ll give you a better deal because they know you. The discounts will be worthwhile: Buy one, get one half off can really add up. You don’t need more than 12 or 18 discounts to really feel like $5 or $10 is a good deal.

School Dances Sometimes, school dances are more trouble than they’re worth. But if your school has a good history with them, see if there’s a chance you can get in on the action. Use your skills to make it special: have photographers set up a photo shoot, make sure lots of candids and video show up on your website.

Think about a theme or unique hook, make it seem like an “event.”

Remember, before the night even starts, you’re out any money for the DJ, refreshments or other rental fees. Get as many parents involved as possible, and keep costs down.

Ad Sales A few advisers mentioned ad sales commissions as something they did on their staffs. Every staff is different, and we can’t guarantee that your adviser will be able to offer this as an option. On staffs that allow this option, staff members are given a share of their ad sales toward camp. It works differently from staff to staff. Here are two scenarios:

Straight Commission For some advisers, it is a percentage commission of any ad sales. For example, a $200 ad would net $20 or $40 into the student’s MIPA camp account. The advantage of this method is that a student sees immediate results.

The disadvantage is that every precious ad sale has a portion going away from paying for the book or paper.

Bonus Commission For other advisers, a larger portion (say, 50 percent) goes to the student’s fund once he/she meets a minimum goal. For example, if the ad sales goal for a newspaper student is $300, and she sells $500 in ads ($200 extra), then $100 (50 percent of the extra) would go into her camp account. The advantage here is that the publication is getting the first chunk that it needs at 100 percent. The disadvantage may be that less kids receive funding because they don’t go above and beyond. One adviser said that any ad sold for the next year’s publication funds the student’s account at 100 percent.

I always tell my students that they can put ad sales money toward MIPA or JEA trips.... They can use half of anything they sell over our goal amount. I have had a few motivated students actually finance the whole workshop this way.

Brian Wilson, Waterford Kettering Febraury 2013 ■ 7

Congratulations to

Jim Streisel

MIPA Summer Workshop instructor Jim Streisel (left), adviser fo the Carmel (Ind.) High School HiLite newspaper and its website, www.hilite. org, was named a Distinguished Adviser by Dow Jones News Fund, along with MIPA board member Rod Satterthwaite of Dexter High School. Striesel also was honored by National Scholastic Press Association with its 2012 Pioneer Award, the organization’s top honor for individuals.

Jeremy Steele

President’s Column,

Michigan Interscholastic Press Association

cont’d

document? Rod and I had every intention of hosting a curriculum alignment weekend over the summer, but we dropped the ball on that because we had our second baby in June.

Hopefully we’ll be able to get something schedule for the spring or summer (and people attend and come with materials) and we can finish it.

Secondly, what do we do about programs that are in their infant stages or advisers who aren’t interested in making their programs any better? The thought of a student skipping an English class to take a “blow-off ” newspaper class before heading off to college gives me the willies. But this is exactly why we need to build this document. We can get it into the hands of new advisers or folks who are interested in stepping it up a notch.

Think back on your first year – wouldn’t it have been amazing to have electronic access to a pool of materials generated by veteran teachers? I think so.

Finally, we have to be careful to be very clear with our document and spell out the fact that we are gathering materials for teachers to select what works best for them, and NOT that every single item in every single box needs to be taught. I worry that some administrators will get hold of this and try to hold teachers to an unreasonable standard.

I’m really excited about the direction we’re headed, and I think there’s a lot of potential for this to be extremely useful.

Julia Satterthwaite is the newspaper adivser at Rochester HS. Reach her at julia.satterthwaite@gmail.com 8 ■ February 2013

learn it.

Summer JournaliSm WorkShop

July 28–Aug. 1

Michigan State UniverSity live it.

Four days on a Big ten campus! w w w w w

love it.

Writing Design Photo Business Leadership

w w w w w

Social Media Newspaper Yearbook Online Video

CheCk out our summer workshops for Advisers, too! mipamSu.org

JOURNALISM TEACHER SUMMER INTERNSHIP PROGRAM

Co-sponsored by the Michigan Interscholastic Press Association and the Michigan Press Association Foundation PROGRAM SUMMARY

The journalism teacher summer internship program is designed to provide journalism teachers in Michigan with experience in today’s newsroom so the teacher can share this knowledge with students and become a more effective teacher/ adviser. Interns will contribute to all facets of the news business. The program is designed to promote quality journalism instruction throughout the state and encourage high school students to consider journalism as a career. The Michigan Press Association Foundation funds this program.

Participants are expected to seek contacts with newspapers in their area to establish the internship.

The newspaper must be a member of the Michigan Press Association and intern applicants must be MIPA members. While final placement decisions will be approved by the MPA Foundation and the MIPA, the MPA Foundation and MIPA will not determine the placements.

JOURNALISM TEACHER SUMMER INTERNSHIP PROGRAM APPLICATION Name I am applying for the

four-week internship

six-week internship

School School address School phone (

City

ZIP

City

ZIP

)

Home address Home/cell phone (

)

Frequently checked email address Publication/s currently advising (please give name of publication and type of publication)

Number of years

INTERNSHIP REQUIREMENTS

Internships will be four to six weeks long, and upon completion of the 40-hour-per-week internship and submission of the personal evaluation, teachers will receive $1,500 (four weeks) or $2,000 (six weeks). The Foundation requires interns to submit a journal of their activities/reflections during the internship. These journals will be submitted to the MPA Foundation and to MIPA to assess the program.

In addition, the MPA Foundation and MIPA may ask interns for permission to publish excerpts in their respective publications to publicize the program in the future. Teachers also may be eligible to receive from one to three credits for this program through MSU’s School of Journalism. Teachers would be responsible for paying MSU tuition to receive credit.

APPLICATION FORM As part of the application process, teachers will fill out this application form and write a 500-word essay outlining the type of experience they desire and why they would like to participate in this program.

While final placement decisions will be approved by the MPA Foundation and MIPA, the MPA Foundation and MIPA will not determine the placements. That decision remains with the newspaper involved.

Each approved applicant is responsible for finding his/her own placement by contacting the newspapers themselves.

ELIGIBILITY Any Michigan high school or middle school teacher who teaches journalism classes or advises a newspaper or yearbook is eligible to apply for an internship. Up to six interns will be selected.

DEADLINE Completed applications must be postmarked by March 20 of the year of the summer internship. Use this form to complete your application by mail or submit your application and required materials online at www.mipamsu.org/ internships

Total years as a publications adviser

Total years as a teacher

Journalism classes taught and number of years taught (please give name of classes and number of years you have taught these classes)

PLEASE INCLUDE THE FOLLOWING WITH YOUR COMPLETED APPLICATION ■

A letter from your school administrator on school letterhead confirming that you will be a journalism teacher or adviser for the following school year

■

A 500-word essay outlining the type of experience you desire and why you would like to participate in the teacher intern program

■

Three Michigan papers at which you would like to work as a teacher intern

■

A one-page resume

■

Two writing samples showing your ability as a writer

FOR MORE INFORMATION, PLEASE CONTACT:

Michigan Press Association Foundation Janet Mendler, janet@michiganpress.org 517-552-2811

PLEASE MAIL COMPLETED APPLICATIONS TO: Internship Program Michigan Interscholastic Press Association Michigan State University School of Journalism 404 Wilson Road, Room 305 East Lansing, MI 48824 APPLICATION DEADLINE Postmarked by March 20 of the year of the summer internship

Michigan Interscholastic Press Association Jeremy Steele, jws@mipamsu.org 517-353-6761

Febraury 2013 ■ 9

CONFERENCES RE-CAP

More than 2,000 people attended the MIPA Fall and Middle School Conferences.

Thank you for making the conferences so successful! We look forward to seeing everyone at the Spring Conference on April 15, 2013, at the Lansing Center in downtown Lansing!

Jeremy Steele

Aimee Dedic

Aimee Dedic

Kelsey Parkinson

Aimee Dedic

Aimee Dedic

10 â– February 2013

Jeremy Steele

REGISTER ONLINE AT www.mipamsu.org

the

ONEYOUNEED FRIDAY, MARCH 15, 2013 9 AM TO 1:30 PM

2013 MIPA ONE-DAY WORKSHOP SCHOOL OF JOURNALISM MICHIGAN STATE UNIVERSITY

THECLASSES

REGISTER BY MARCH 8

THERE’S ONE FOR EVERYONE

InDesign for Publications

Building Next Year’s Staff*

Instructor: TBA

Instructors: Julia & Rod Satterthwaite

n n n n n n n n

Using tools Placing text and graphics Formatting text Importing photos Designing a basic page Using grids effectively Selecting type Using libraries and styles

Building and Managing Your Wordpress Site Instructor: Jeremy Whiting n n n n

Finding a host Choosing a theme Embedding photos and videos Organizing your staff to create content

Jumpstart Your Yearbook Instructor: Pam Bunka n n n n n

Developing your theme Learning current yearbook trends Using effective typography Understanding mods Creating voice

Newspaper Design Clinic Instructor: C.E. Sikkenga Analyzing current newspaper Using effective typography n Designing new standing heads n Creating alternative story forms n Finding suitable art & photos Bring copies of your paper and a sketch pad for ideas. n n

Photoshop

Recruiting good students for your publication staff n Generating/updating a staff manual n Using portfolios for semester exams or for generating writing, design and photography ideas over the summer n Selling advertising and canvasing the city over the summer n Planning a first day publication n Using Storify and other tech. tools to generate interest in social media accounts for your publication n Justifying to administrators and curriculum directors how journalism meets Common Core state standards n Lesson planning for the last few weeks of school after seniors leave Advisers and future editors should consider taking this course in pairs or small groups and should bring laptops, if possible. n

Lighting for Video Instructor: TBA n

n

n

Instructor: Ike Lea n n n n

Toning photos for publication Sizing photos for resolution Organizing files Creating cutouts

n

Review the basics of three-point lighting Determining best approaches for indoor and outdoor lighting scenarios Setting up for an interview on deadline Differences between run-andgun lighting vs. controlled environments with c-stands, gels, bounce lights, etc.

Registration $35 per person from a MIPA member school $45 per person from a non-MIPA school

Lunch $5 per person Includes pizza, pop, chips and a cookie.

If you want to bring your own lunch, that’s OK too.

Location Michigan State University Communication Arts & Sciences Building 404 Wilson Road East Lansing, MI 48824

Parking $5 per car

After March 2, add $2 per person

Advisers attend

FREE

if they bring five students!

Febraury 2013 ■ 11

STEPS TO AN

award-winning student media outlet

1 2 3

ATTEND THE ONE-DAY WORKSHOP

Friday, March 15. Sharpen your skills with hands-on instruction at the Michigan State University School of Journalism. Attend with your students or take home fresh tips and tricks to help improve your staff.

GO TO MIPA JUDGING DAY

Saturday, March 2. Network with other advisers and professional journalists from across the state and see award-winning journalism firsthand.

SEND YOUR KIDS TO MIPA CAMP

July 28–Aug 1. The MIPA Summer Journalism Workshop will prepare your students for a year on the journalism staff with help from some of the best instructors in the nation.

MORE INFORMATION AT www.mipamsu.org 12 ■ February 2013