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02.2 Audience's Point of View

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04.1 Benchmarking

04.1 Benchmarking

This survey has been proposed both in Italian and in English. Based on this piece of information, it is possible to define a percentage of Italian and non-Italian partecipants.

Q: Do you consider yourself a film enthusiast?

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Q: How many people do you usually go to the movies with?

From the data displayed in this graph, it is possible to assume that partecipants are not enthusiasts to consume shortfilms projected in a cinema theatre. On the other hand, they consider an interesting experience to watch a shortfilm in public spaces.

Q: In which of the following locations would you watch a shortfilm?

The participants were given the chance to select one or more hypothetical spaces in which it would be interesting for them to watch a short film. They also had the chance to add their own proposals. The resulting ideas are mostly public spaces such as parks and public transport.

By comparing the answers to these two questions, it appears that participants are willing to watch short films as often as, if not more often than, films at the cinema.

Q: What is the ideal length of a short film for you?

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