06 User Needs

To fully understand the needs of users, it is helpful to visualize scenarios that identify the behavior and preferences of each persona, resulting in a map of the service's key functions.

Jim, 34 years old Sound Designer

GOAL: to find inspiration to exercise and keep up with new softwares and techniques.

Anna, 23 years old Cinema Student

GOAL: to enter the work environment as video maker.

Thomas, 47 years old Law Teacher

GOAL: to spend quality time with his family. decides to exercise his skills and try new techniques.

decides to start working as a freelancer.

decides to look for new activities to do with his family looks for random inspiration on different platforms.

joins many websites dedicated to freelancers.

searches for activities and events in the area. Opens an article about a new exhibition

Decision to search for somehing Numerous and confusing results

finds a sound effect he likes. looks for tutorials to recreate that particular sound.

looks for contacts and networks.

he's not interested in the exhibition. Decides to go to see a movie. joins forum and communities, follows other videomakers.

opens the nearest cinema website, selects a movie and buys tickets. manages to recreate the sound, learning new tecniques.

waits for job offers and other videomakers to interact with her.

shares the tickets with his family.

PART THREE

Ideate