03 Empathy Map

The next step in designing an optimal service for the needs of video makers is the creation of an empathy map. The latter is a way to gather the thoughts, feelings, and needs of the target audience by extrapolating information from the interviews. In this way, it is also possible to highlight goals and pain points to be processed in order to delineate an optimal service.

THINK & FEEL

I’m even more competent [about films]

my experience is mostly theoretical I have quite varied knowledge

I must say that it is a bit difficult work to manage, because it is not at all safe, especially at the beginning

Not having time is simply because I do a lot of stuff

I’m practically starting to understand a little bit of how it works outside of the university

SEE

some of my colleagues use them although I don’t know exactly which [online portfolio sites] Recently the video essay is very popular, [...] mostly on Youtube

PAIN POINTS

Before [I used to share content on social media], now I don’t have time to do it on a regular basis

One [short] among other things sent to a festival that we have not won

For now, I’m still studying and I did not jump into the workplace, so for the practical I can not give much info. I must say that it is a bit difficult work to manage, because it is not at all safe, especially at the beginning

I graduated from a three-year course in performing arts and therefore I studied cinema subjects

it can happen that [customers] ask for different things every time, but mainly they ask for video clips, commercials and occasionally weddings

I have not yet worked in the field but I study these things [cinema and production]

[I share my content] essentially on social media

I write scripts Sony Vegas, Premiere, and After Effects are among the programs I am familiar with.

Work-wise I think I’m more into writing but I love editing videos! And I learned to do it myself

[I use] Instagram to "promote" [contents]

I’m a first year master’s student, in the field of cinema

I mainly work in video editing [I use] Youtube generally

We gradually gained followers thanks to Instagram, and people contacted us, especially from there. But sometimes it also happens through the website.

I work in a team of 6 people and each has a different role I have some experience in video editing

We started [as a production] finding contacts from friends [I happened] to make a video essay (even if in group)

I happened to shoot some scenes for a friend’s Youtube show

[I use video editing programs] a bit for study (self-taught) and then for hobby although a couple of times I was asked for work

I study engineering, work and I devote myself to various secondary projects

I post a lot more on Instagram than on Youtube, actually

we made a couple of short films on our own

I specialize in the most productive aspect of the show, cinema in particular [...], as well as scriptwriting.

GAIN

[I wanted] to create an art site, where every artist, of any age, could insert their resume and their experience. Sharing their works also to be known. Do it for cinema, theater, music, dance

create something in support of artists, not only for personal satisfaction but just as incentive also in the academic/ working world

we would like to start making some short video review