Koral - online platform for videomakers

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03 EMPATHY MAP

The next step in designing an optimal service for the needs of video makers is the creation of an empathy map. The latter is a way to gather the thoughts, feelings, and needs of the target audience by extrapolating information from the interviews. In this way, it is also possible to highlight goals and pain points to be processed in order to delineate an optimal service.

THINK & FEEL I have quite varied knowledge

I’m even more competent [about films]

my experience is mostly theoretical

I must say that it is a bit difficult work to manage, because it is not at all safe, especially at the beginning

Not having time is simply because I do a lot of stuff

I’m practically starting to understand a little bit of how it works outside of the university

SEE

Recently the video essay is very popular, [...] mostly on Youtube

some of my colleagues use them although I don’t know exactly which [online portfolio sites]

PAIN POINTS Before [I used to share content on social media], now I don’t have time to do it on a regular basis

One [short] among other things sent to a festival that we have not won

For now, I’m still studying and I did not jump into the workplace, so for the practical I can not give much info.

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I must say that it is a bit difficult work to manage, because it is not at all safe, especially at the beginning


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