02.2 Theatres Today

DolbyCinema and NowSourcing conducted an insightful analysis on the status of the movie theater industry in recent years. They examined the many components that can provide a complete picture of the situation. The research is here reported, with some comments added.

In Italy

primary target: young beween 8/10 - 24 years old (more than 70% of the theatre audience) Preferences: Multiplex, action/sci-fi/horror movies (basically Blockbusters), visual effects

Social Media Influence

• users can interact with their friends just as easily as they can interact with the film studios themselves • movie and media discussions, and of course arguments, are a staple of online interaction

With any movie at our fingertips, thanks to the internet, movie theaters have been forced to revamp their own experience and offer its guests a taste of luxury that just can’t be found at home. From fully stocked bars to reclining captain’s chairs, going to the movies can start to feel like flying first class.

Social media is turning into a more powerful tool for film hype. Critics and viewers alike made certain that mMany of the films created during this era remain some of the most popular movies of all time. In fact, six out of the ten top grossing movies of all time came out in the last five years.

Immersive theater tech is the new norm from scientifically curated surround sound systems to maximize the audio, to laser screen projection that brings films on the big screen to life more than any home tv screen could.