02.2 THEATRES TODAY
DolbyCinema and NowSourcing conducted an insightful analysis on the status of the movie theater industry in recent years. They examined the many components that can provide a complete picture of the situation. The research is here reported, with some comments added.
In Italy primary target: young beween 8/10 - 24 years old (more than 70% of the
theatre audience) Preferences: Multiplex, action/sci-fi/horror movies (basically Blockbusters), visual effects
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Social Media Influence
users can interact with their friends just as easily as they can interact with the film studios themselves movie and media discussions, and of course arguments, are a staple of online interaction
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