CulTour fort ppt

"OPEN SPACES FOR SHARING AND IMAGINATION„ Pula, social center Rojc 28. 04. 2016

CULTOUR FORT Social innovation model for Urban and Cultural tourism development

About us...

Social Innovation Lab (SIL) • Regional organization working on promoting, mapping and supporting social innovation • Platform/lab for connecting knowledge, ideas, practices and policies from different sectors • Network of social innovators in the region

15.ožujka 2016.

VERN course on social innovation

Crowdfunding Academy

Social innovation process – design thinking approach 15.oŞujka 2016.

our current PROJECT Horizon 2020: Social Innovation Community GOAL: TOPICS:

network of all SI networks urban SI, digital SI, social economy, public sector SI, inclusive development, corporate SI

SIL doing EXPERIMENTATION in charge of support & establishment of a SOCIAL INNOVATION CENTER in Croatia

Karzen i Karzen d.o.o. - a consulting firm working on „placebranding� and revitalization of cultural and historical localities (studies, project documentation for EU funds, strategies...)

REVITALISATION concrete physical locations

• • • •

cultural heritage site former industrial site - brownfield locations forts and fortifications former military complexes

FOCUS URBAN REVITALIZATION

CULTURE

CREATIVE INDUSTRIES

SUSTAINABLE TOURISM

= SOCIAL INNOVATION

what is CULTOUR FORT? Innovative model of urban cultural tourism development that strives to integrate research and development approaches into a sustainable business model.

city of Osijek old town in need of revitalisation abandoned infrastructure cultural heritage

GOALS – to improve cities ‘innovation’ capacities for policy development and implementation – to improve year round tourism (in and off season) – to create added value – new tourist products and offerings (European, not just local/regional) – to revive this historical part of Osijek (Tvrđa),engage local neighborhood and different stakeholders that are now located in Tvrđa – help in creating the „Tvrđa” brand

4 COMPLEMENTARY COMPONENTS

A creative lab for urban and cultural tourism development • A creative - living lab for developing new integrated cultural and creative tourist products prototypes using „human-centered design” approach – Implements and supports scientific and social research and policy analysis in relevant topics (urban revitalisation, public space mangement, tourism...)

– Develops a network of social innovators world-wide – A collaborative space for Tvrđa residence and guests

Center for Urban Culture and Creativity • Artists and NGOs together create diverse cultural products for tourist market • Promotion of young artists • Meetingpoint for cultural and artistic associations (events, workshops...)

Cluster for Social Entrepreneurship Development • regional resource center for development of social entrepreneurship = integrated system of support • business advisory services, mentoring, marketing assistance, business networking; facilitates access to a various financial instruments • a business model that ensures the viability of cultural and tourist acitivities

Center for Marketing & Sales (product and service placement) • provides visibility and sales of products and services sustainability • education in marketing and sales • service enterprises organized as social entrepreneurships, and part of their revenue is ensured for functioning of the center; in return they receive necessary infrastructure and support of the city • local businessmen involved • Creating the Tvrđa brand

Creative lab for urban and cultural tourism development

Center for Urban Culture and Creativity

CULTOUR FORT Center for Cluster for social entrepreneurship development

marketing & Sales (product and service placement)

PARTNERSHIP

SHARED RESPONSIBILITY

COMMUNITY RESOURCES

STAKEHOLDER RESOURCES

BOSENDORF Franciscan monastery

OUTSIDE

INSIDE atrium

THE USUAL SUSPECTS Local artist Sonja, NGO for creative development SLAP

Valerija, The Agency for Renewal of Osijek Tvrđa

INSIDE

‘’It’s not that bad!’’

„We can do this, partner !”

but wait... who are the tenants? these guys

PLANTaza NGO

Dance studio SHINE

Theater TO GO

and many more freelancers artists craftsmen entrepreneurs tourists students children ...

AND....

us the CULTOUR FORT consortium

best practice examples

01 FUTURE CLASSROOM LAB Bruxelles I Belgium 6 learning zones Different learning styles New teacher – student relationship ICT, new trends, applied innovation in education

TORPEDO FACTORY ART CENTER Alexandria, Virginia I USA 82 art workshops 6 galleries 2 workshop spaces Souvenir shop Art classes

02

best practice examples

03

WESTERGASFABRIEK AmsterdamI Netherlands Ex gas factory Festivals, exhibitions, concerts Creative urban space

Thank you for your attention!

QUESTIONS? IDEAS? Contact: Mirna Karzen mirna.karzen@socinnovationlab.org facebook.com/socinnovationlab/ www.socinnovationlab.org