Benchmarking Best Practices from COPE
WRITTEN BY COPE - Consorzio Punto Europa Teramo
Date: September 2014
Version: 2.0
Abstract: The benchmarking of the selected Best Practices intents to compare their processes, practices, results and lesson learnt with the Hera’s planned tasks, outcomes and expected results in order to identify the ones, which have a high degree to be transferred and used. in HERA Project. The document covers the benchmarking of Way to Jerusalem and Holy Week in Apulia selected by the Case Studies submitted by COPE Consorzio Punto Europa Teramo. This document has been produced with the financial assistance of the IPA Adriatic Cross-Border Cooperation Programme. The contents of this document are the sole responsibility of Consorzio Punto Europa Teramo and can under no circumstances be regarded as reflecting the position of the IPA Adriatic Cross-Border Cooperation Programme Authorities.
Best Practice # 1 1. Best Practice Title The Way to Jerusalem
2. National/Transnational and target Countries Transnational , countries Italy, Greece, Bulgaria, opened to future expansion
3. Summary of Best Practice Describe the BP, including information on objectives, field of activity, target audience and approach followed, main features and success factors (max. 2000 char.)
The project The Ways to Jerusalem emphasises the value of the ancient terrestrial and maritime routes used by merchants and pilgrims, secular and religious figures on the long journeys to Jerusalem. The itinerary is composed by the maritime route in the historical Venetian “Stato da Mar�, which comprised the Dalmatian and Greek coasts and isles of Adriatic and Ionian sea, besides Crete, Rhodes and Cyprus where maritime pilgrimage was conducted for at least two centuries. An international Association "The Way to Jerusalem" was established to manage the transnational Itinerary. The stopovers of the maritime pilgrimage were identified by a historical research and they are the locations where a creating/enhancing local body (public-private partnership) will develop a local cultural-touristic product (local route). Each local route will offer to visitors a journey done by excitement (outdoors activities in environmental heritages), education (visit to local tangible cultural heritages) and entertainment (enjoyment of intangible local heritages), following the Sustainable Tourism 3E model (excitement, education, entertainment). The process to create local cultural/religious route is organized on the basis of each individual country involved, in four distinct and complementary phases: 1. Identification of the natural and cultural heritages surrounding the staging post 2. Characterization of the route and individual thematic staging post. 3. Executive planning of the route in systemic interaction of natural, cultural, economic and social elements. 4. Creation of the ´tourism-cultural products` and the relative promotion and management plan. The transnational itinerary is thus composed by the local routes linked by the common theme of the long maritime journey to Jerusalem and its management falls back on the International Association, which will be equipped with a Marketing Plan to work in the proposition of Itinerary on the International Market.
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4. Benchmarking Short description of the factor of success (Processes, Practices, Results and Lesson Learnt) of the Best Practice compared to HERA’s tasks, outcomes and expected results, which have a high degree to be transferred and used in HERA Project. Please indicate the Task Force and Work Package of reference for each Result/Component. Processes, practices, results and lesson HERA’s tasks, outcomes and expected results learnt (factors of success)
Deed of incorporation of the Act 4.1 Establishment of Hera Adriatic International Association "The Way Heritages Association to Jerusalem" Act 3.2 Evaluation of Collected Case Studies and Previous Results to Capitalize - subtask 5. Draft of 3 Thematic Action Guidelines (TAGs): – subtask 3. Cultural tourism development activities Act 4.2 Development of Standard The process to create the local Specifications: 1. Cultural Tourism Routes development cultural/religious product Act 5.1 Creating Cultural Tourism Routes – subtask 1. Definition of heritages to be included in the route - subtask 2. Identification of various service providers (local gastro offer, accommodation services, etc.)
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Best Practice # 2 1. Best Practice Title Holy Week in Apulia
2. National/Transnational and target Countries National European countries
3. Summary of Best Practice
Describe the BP, including information on objectives, field of activity, target audience and approach followed, main features and success factors (max. 2000 char.)
The “Opera� cultural association promotes throughout Europe the religious traditions that mark the Easter period in Apulia: events linked to the Rites of Holy Week in Apulia and provides tourist services in connection with tours of the main towns in which the rites take place. It arranges accommodation in the 22 municipalities in Apulia that participate in the project. These include important destinations for cultural, religious and seaside tourism such as Alberobello, Gallipoli, Monte Sant’Angelo and Taranto. These locations have numerous accommodation and catering establishments and tourist services providing information about the area, its cultural heritage (companies and associations) and leisure activities linked to summer and seaside tourism. Different kind of promotional tools: Conferences, publishing, joint participation in fairs, shows, art exhibitions, tourism promotion to highlight the characteristics and major events. Creation of promotional media on the religious rites of Easter, produced by the local operators (confraternities who organize the Easter processions) . This material is now available from www.settimanasantainApulia.it in English, Italian and German. Important had been the participation in international tourism fairs such BIT (Milano) and BITREL (Foggia), where the website and the documentary material were presented
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4. Benchmarking
Short description of the factor of success (Processes, Practices, Results and Lesson Learnt) of the Best Practice compared to HERA’s tasks, outcomes and expected results, which have a high degree to be transferred and used in HERA Project Processes, practices, results and lesson learnt (factors of success)
HERA’s tasks, outcomes and expected results
Act.2.4. Sustainable Cultural Tourism Routes Promotion- subtask 2. Promotion Multimedia material published/printed/created for Fairs participation Act. 3.2 Evaluation of Collected Case Creation of promotional media on the Studies and Previous Results to religious rites of Easter, produced by Capitalize - subtask 5. Draft of 3 Thematic Action the local operators Guidelines (TAGs): 1. Awareness and promotional activities Act 5.4 Creating Cultural Tourism Routes - subtask .2 Development of Promotional Multimedia material for each cultural tourism route
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