Guardians of the Digital Realm
Dearreaders,
Inthedynamiclandscapeofthedigitalage,protectingbusinessesfromtheever-expanding arrayofonlinethreatshasbecomenotjustanecessitybutaformidablechallenge. Cybersecurity,actingasthevanguardagainstmaliciousactivities,facestheconstant evolutionofthreats.RecentdatafromIBMunderscoresthegravityofthesituation, revealingthattheaveragecostofadatabreachskyrocketedtoanunprecedented$4.35 millionlastyear.Concurrently,ransomwareattacks,apervasivecyberthreat,incurredan averagecostof$4.54million,markingastaggering93%increaseyear-over-year What's more,analarming86%oftheseransomwareincidentsinvolvedtheominousthreatof exposingpilfereddata,addingalayerofcomplexitytoanalreadydiresituation.
Inresponsetothisescalatingrisk,cybersecuritycompanieshaveassumedapivotalrole, offeringinnovativesolutionsandservicestofortifybusinessesagainstcyberthreatsand providingcriticalsupportintheaftermathofsecuritybreaches.Ourlatestpublication,“10 BestCybersecurityCompaniestoWatchin2024,”looksattheremarkablecontributions ofthesecybersecuritytrailblazers.
ThecoverstoryshinesaspotlightonFraud.Net,anindustryleaderemployingartificial intelligenceandcollaborativemethodologiestocombatpaymentfraudforinternet-based businesses.Itsunifieddesign,featuringreal-timefrauddetectionanddata-drivenanalytics, empowersbusinessestoenhanceoveralloperationalefficiencyandfortifyriskmanagement inthedynamicallyevolvingdigitallandscape.
Furthermore,ourpublicationshowcasesthecommendableeffortsofothercybersecurity stalwarts,includingAaDyaSecurity,Aerobyte,HUMAN,andSaviynt.Theirexceptional workinbolsteringdigitalsecuritynotonlydeservesacknowledgmentbutservesasa testamenttothecriticalroleplayedbycybersecurityinanerawhererobustsecurity measuresareindispensable.
Happy Reading!
Parag Ahire Project EditorMANAGING
PANKAJ
PROJECT
PROJECT
ROGER
CREATIVE
SACHIN
ASHWINI
Fraud.Net
GUARDIANS OF DIGITAL TRUST
Securing Businesses with Innovative Cybersecurity
Cybersecurityhasgrownintoatop concernformostindividualsand organizations.Wefrequentlyhear aboutgovernmentandbankingsystemsfalling victimtocyberattacksperpetratedby individualscommonlyknownas‘hackers.’It isanissuethateveryorganizationfacesona largescale.Thefrequencyoftheseattacks continuestorise,highlightingtheurgentneed forasecurecyberenvironment.Despitethe knownrisk,asignificantgappersists.
Fraud.netestablisheditselfasaresponseto theincreasingcyberthreat.Itisadependable cybersecurityfirmdedicatedtobridgingthe cybersecuritygap.RajeevYadav,Chief InformationSecurityOfficer(CISO)of Fraud.net,sharesthecompany’sjourneyand specialties,sheddinglightonthesectorand theimperativeneedforcybersafety.Let’s delveintoit!
Fraud.net’sInceptionintheCyberWorld
In2015,WhitneyAnderson,renownedforhis cybercrimeexpertiseincomplexfinancial systems,andCathyRoss,aseasonedleader withmorethan25yearsofexperiencein finance,wealthmanagement,and entrepreneurship,co-foundedFraud.net.While operatingseveralearlydigital-firstenterprises inthelate1990sand2000s,theyencountered manythousandsofinstancesoffraud.Despite anextensivesearch,theywereunabletofinda suitablesolution,promptingthemtocreate onethemselves.
Undeterred,theydecidedtodeveloptheir solution,whichwouldeventuallybethe genesisofFraud.net.Thisfraudprevention platformiscloud-native,comprehensive, modular,andlargelyautomatedtoassist overworkedriskmanagementprofessionals. Itsmissionistostopthemajorityoffraudin enterprisesandsafeguardthesebusinessesby harnessingthepowerofbigdataandmachine learning.Sinceitsinception,Fraud.nethas experiencedrapidgrowthandhasbecomethe preferredchoiceforfraudpreventionsolutions forlargeandfast-growingcompanies.The
company’splatformemploysadvanced analyticsandmachinelearningalgorithmsto analyzevastamountsofdatainreal-time, aidingbusinessesinproactivelydetecting andpreventingfraud.
Today,headquarteredinthebustlingheartof NewYorkCity,Fraud.netboastsateamof over50experts,includingdatascientists, developers,andfraudpreventionspecialists. Theyserveadiverseclientelespanning financialservices,e-commerce,healthcare, andothersectors.Theirinnovativefraud preventionsolutionshaveearnedthem multipleawards,solidifyingtheirpositionas industryleaders.
RangeofCybersecurityServicesand Solutions
Fraud.netoffersavarietyoftoolsdesigned forfinancialinstitutions,fintechs,banks,and paymentprocessors.Thesetoolscover applicationfrauddetection,real-time transactionmonitoring,andano-code/lowcodecasemanagementsystem.
Itsproduct,TransactionAIutilizesadvanced machinelearninganddataanalysis techniquestoidentifysuspiciouspatterns andanomalieswithintransactiondata.It examinesfactorssuchastransactionhistory, location,device,anduserbehavior. Additionally,itcross-referencestransactions withadatabasecontainingknownfraudster profilesandfraudulentactivities.
Ontheotherhand,ApplicationAIscreens incomingapplicationsforcreditcards,loans, andotherpaymentmethods.Itspecializesin detectingsyntheticidentitiesbycomparing identityelementswithavastdataset comprisingbillionsofdatapoints. ApplicationAIverifiesidentities,addresses, andbehavioraltraits,ensuringtheapproval oflegitimateapplicationswhileflagging fraudulentones.Moreover,itservesasa valuabletoolforvendorverification, screeningbothexistingandincoming vendorsagainstsanctionslistsandknown
terroristcells.Italsovalidatestheirtaxidentification numbers,safeguardingcompaniesfromillegitimate vendorcontractsandelevatedAMLrisk.
Fraud.netenhancesefficiencywithitsstreamlinedcase managementportal,offeringaconvenientoverviewof fraudanalyticsandflaggedcases.Thisportalsimplifies theprocessofreviewingflaggedtransactionsand providesinsightsforrefiningfrauddetectionrules tailoredtouniquebusinessneeds.
ModernStrategiesforCounteringModernThreats
Traditionally,cybersecurityhasreliedonafragmented approach,usingdifferentsecuritysystemsforvarious
aspectsofanetworkorapplication.While functional,thisapproachtendstocreate securitygapsthatcanserveasentrypoints forcybercriminals.
Incontrast,Fraud.netadoptsalast-mile fusionapproach,whichisagame-changer. Itseamlesslyintegratesdatafromvarious sources,includingthird-partythreat intelligencefeeds,userbehavioranalytics, machinelearningalgorithms,andthe valuableinputofhumanexpertise.The resultisreal-timethreatdetectionand response,alongwithacomprehensive viewofthesecuritylandscape.
“ Don't get one-size-fits-all solution providers. It doesn't exist. Fraudsters love and count on complacency.
Moreover,thisiswhereFraud.net’sproactive stancebecomescrucial.Thesystemassumes thathackershavealreadyaccessedbreached informationandareexploitingitagainst financialinstitutionsandbanks.Itfollowsa “follow-the-money”strategy,enabling Fraud.nettothwartthesehackersbeforethey canharmtheirclients.Theyachievethis throughidentityproofing,transaction monitoring,andequippingtheirmachine learningandAItoolswithdataonknown fraudstersandtheirtactics.
MeasurestoMitigateHigh-AlertRisksand DataBreaches
Sinceitsinceptionasacloud-nativecompany, Fraud.nethasimplementedaseriesofcrucial stepstosafeguardandpromoteitssecurity productsandservices,including:
●ReducedThreatFootprint:Byrelying heavilyonserverlesstechnology(98%),the companyhasshifteditsfocusawayfrom continuousmalwaredetectionand infrastructurepatching.Instead,AWS,its serviceprovider,predominantlyhandlesthese tasks.
●ExtremeAutomation:Automationhasbeen atthecoreoftheiroperationssincedayone. Thisapproachminimizeshumaninvolvement wheneverpossible,prioritizingscalabilityand processconsistency.Toolssuchas InfrastructureasCode,AI,andmachine learningplayintegralroles,shapingnotonly theirproductsbutalsotheirinternalsecurity services.
●SecurebyDesign:Thecompany’scode pipelineincludessignificantbugfixes,creating asystemwhereavoidingthesefixesisnotan optionforthedevelopmentteam.The“shiftleft”strategyisnotanafterthoughtbutan inherentpartofthedesign.
●DataSegregationbyDesign:Apivotal strategythecompanyhasadheredtofromthe outsetisensuringthatproductiondataremains withinproductionboundaries,evenduring
testingphases.Theyemployartificialorfakedatain thedevelopmentandqualityassuranceenvironments, enablingthoroughvalidationofmodelsandschemas beforeautomatedchangecontrolsfacilitatetheir deploymentinproductionenvironments.
●Compliance:Thenetworkanddataarchitecture areconstructedwithdataresidencyinmind, seamlesslyaligningwithinternationaldatasecurity compliancerequirements.Regulationssuchas GDPR,PCI,HIPAA,andLADMFareintegratedinto thedesign,ratherthanaddedasanafterthought.This approachenhancestrustandfacilitatesbetterproduct andservicesales,cateringtointernationalcustomers withdiversecomplianceandregulatoryneeds.
●Eatingourowndogfood:AsanAI-centric companyspecializinginanomalydetectionforfraud prevention,theypracticewhattheypreach.Similar AIandMLmodelsareimplementedinternallyfor theircybersecurityprogram,ensuringthe maintenanceofhigh-qualityproductsandservices. Thisinternalapplicationoftheirexpertisefurther enhancestheiroverallofferings.
DeliveringClientSatisfactionthroughanAdaptive Approach
Fraud.net’sapproachrevolvesaroundcontinuous improvement.Theybeginwithastrongfoundation andallowittoevolveautonomously,refiningrisk rulesandassociatedmodelstomeetcurrentand futureclientrequirementseffectively.Toensurethe satisfactionoftheirever-evolvingclients,the companyplacesastrongemphasisonbuildingtrust throughconsultation.Initially,theyconduct comprehensiveconsultationswithclientstogaina deepunderstandingoftheiruniquerisksandneeds. Followingthis,theytailortheirmachinelearning logicpreciselytoalignwiththeclient’sspecific requirements.
Thecompany’scommitmentdoesnotstopat customization.Theymaintainongoing communicationwithclients,assistingthemin implementingsuggestionsandgatheringfeedbackfor potentialimprovements.Thescopeofclient requirementsisextensive,encompassingproduct features,regulatorycompliance,dataprotection, privacy,andprocessconsiderations.
Aftercapturingalltheserequirements,they integratethemintotheirautomationengine,which formsthedynamicfoundationuponwhichtheir systemoperates.Thisfoundationcontinuallylearns andadaptsthroughmachinelearning, accommodatingnewrequirementsandidentifying areasforenhancement.
RoadmapinEnhancingFraudPrevention
AtthecoreofFraud.net’smissionliestheprecise predictionoffraudoutcomesandtheachievement ofgreaterprecision.Buildingupontheirreal-time FraudDetectionandPreventionPlatform,theyaim torefineitfurther.Thisinvolvesleveraginga wealthofglobalintelligencedataandcontinually improvingtheirAIandMLmodels.
Recognizingtheever-evolvingtacticsoffraudsters, Fraud.netiscommittedtostayingahead.Their strategyinvolvesdeeperexplorationoftheDark Web,vigilantmonitoringoffinancialtransactions, andstayinginformedaboutmodernevasion techniqueslikebitwashing,cryptocurrencies,and covertchannels.Additionally,theyare strengtheningtheirconnectionswithregulatorsand datasources,bridgingthegapbetweenbusiness andITrisks.ThisinitiativeaimstoestablishanextgenerationFusionOperationCenter
However,intheirpursuitofexcellence,theyare cautiousaboutpotentialbiasesthatcould inadvertentlyaffecttheirmodels.Toaddressthis concern,theyareactivelydevelopingand enhancingAIgovernancepractices.
Lookingforward,Fraud.netanticipatesthe emergenceofregulatoryframeworks.These frameworkswillnotonlysafeguarduserprivacy butalsoempowertheircustomerstoeffectively detectfraudinreal-time.It’saforward-thinking approachthatcombinestechnologicalinnovation, collaboration,andastrongcommitmenttoethics andcompliance.
RajeevYadav:VisionaryEntrepreneurinCyber SecuritySectorAstheChiefInformationSecurityOfficer,Rajeev performsvariouscrucialfunctions.Hecollaborates
“Be unpredictable. Think like a hacker and build a culture of red and blue teams to complement your developers.”
withatalentedteamtoensurethesecurityof digitaltransactionsonscale.Hisresponsibilities spandifferentareas,withacentralfocusondata protectionandriskmanagement.
Inresearchanddevelopment(R&D),Rajeev applieshisexpertisetoaddressreal-time challengesbyimplementingrobustsecurity measures.Hebringsamathematicalandlogical perspectivetosolvingcomplexissues, conductingthoroughriskassessments,and deployingeffectivemitigationstrategies.Rajeev alsobridgesthegapbetweenoldertechnologies andnewersolutions,creatingdataconsortiums beneficialtoconsumersandthepayment industry.
Nurturingvendorrelationshipsisanothervital aspectofRajeev’srole.Hecollaborateswithtoptiersolutionproviderstoofferacomprehensive suiteoffrauddetectionandriskmanagement solutions.
Rajeevremainscommittedtohiscore responsibilitiesasaCISO,includingdeveloping andimplementinganinformationsecurity program,ensuringcompliance,aligning cybersecurityinitiativeswiththeorganization’s broaderbusinessobjectives,andreportingon cybersecuritymatterstoseniormanagement.He alsoplaysavitalroleinfosteringacultureof robustinformationsecurityandefficiently managingthecybersecuritybudget.
Externally,Rajeevestablishesandmaintains relationshipswithstakeholders,including customers,partners,regulators,andindustry associations.Theseconnectionsprovide valuableinsightsintothelatestsecurity trendsandbestpractices,demonstratingthe organization’scommitmenttosecurityto bothinternalandexternalstakeholders.
CyberTrendstoMonitor
Whendiscussingthelatesttrendsinthe cybersecurityindustry,Rajeevoffered valuableinsightsintotheevolving landscape.
AccordingtoRajeev,onesignificanttrendis thewidespreadadoptionofHybrid/Remote WorkandtheInternetofThings(IoT).The COVID-19pandemicacceleratedthisshift, creatingnewattacksurfacesforenterprises. Personaldevicesusedforremoteworkand theincreasinguseofIoTandnetworked deviceshavebecomevulnerableattack vectors.Inresponse,Rajeevnotesthe emergenceofessentialsolutionslikeSecure ServiceEdge(SSE)andSecureAccess ServiceEdge(SASE)productsinthe securityindustry
Rajeevdiscussesthefundamentalshift broughtaboutbyCloudComputinginhow businessesoperate.However,heemphasizes thenewrisksintroduced,especiallyin supplychainandconfiguration management.Theincreaseduseofthirdpartyproviderswithpotentiallylower securitymeasurescanmakethemeasy targetsforcyberattackers.Asaresult, solutionslikeCloudSecurityPosture Management(CSPM)andShift-Left securitystrategieshavegainedprominence inmitigatingtheserisksduringthesoftware developmentlifecycle.
Anothersignificanttrendhighlightedby RajeevistheemergenceofAutomationand ArtificialIntelligence(AI).Securityevents havebecomemoreautomatedandreal-time, thankstoadvancementsinAItechnologies. ToolslikeChatGPTandBard,while
facilitatingrapidsoftwaredevelopmentfor legitimatebusinessneeds,alsopose challengesintheformofAI-driven malwareandransomwareattacks.This necessitatescontinuousadvancementsin AI-proofcybersecuritymeasures.
Rajeevalsoraisesconcernsaboutthe monetizationofdatabreaches,leadingto thealarmingtrendofRansomware.He underscorestheseriousnesswithwhichthe industrytakesthisrisk,asransomware attacks,identityfraud,andotherformsof cybercrimehavebecomelucrative enterprises.Additionally,hepointsoutthat emergingpaymentmethodslikeFedNow, withnear-real-timesettlementcapabilities, furthercomplicatetheretrievalof fraudulentfundsfromtheDarkWeb.
“Hence, automation and AI, while being a boon, are also a curse for many security practitioners, and are part and parcel of the constant cat-and-mouse game,” says Rajeev.
ExploringtheFutureofCybersecurity
Thefutureofthecybersecuritysector promisessubstantialtechnologicalchanges, andRajeevisproactiveinembracingthese transformations.Herecognizesthe transformativepotentialoftechnologyand iscommittedtostayingattheforefrontof thesechanges.
Ashyperconnectivityatscaleandmore immersiveconnectivitybecomerealities, newchallengesarise.Currently,thefocus isonidentityproofing,fraudintelligence, andmitigation.However,upcoming technologiessuchasfacialrecognition,the metaverse,handgestures,andrelated transactionusecaseswillintroduceboth disruptionsandopportunities.It’scrucialto addressthepotentialrisksassociatedwith thesecapabilities.
Inresponsetothesechallenges,effortsare alreadyinprogress.Theorganizationis activelyworkingonusecasesrelatedto theseemergingtechnologies.This
proactiveapproachensurestheirreadinessto navigatethechanginglandscapeeffectively
Furthermore,OpenSourceIntelligence (OSINT)andotherdata-sharingframeworks arepoisedforimprovement.Emerging technologiesandregulationsareprompting morefirmsandenterprisestosharevital information.Theorganizationclosely collaborateswithregulatorybodiesto developandimplementnewrules.This partnershipalsoinvolvesmonitoring activitiesonthedarkwebandthe increasinglycomplexcovertcryptochannels.
TheproliferationofInternetofThings(IoT) devicesbringswithitnumerousattack vectorsandpaymentopportunitiesthat requireprotection.Preparingforthisevolving threatlandscapeisparamount.
Giventheseinnovationsandthegrowing demandforhyperconnectivity,combined withtheemergenceofnationalpayment platformslikeFedNow,whichfacilitate trillion-dollarintra-daysettlements,detecting fraudinreal-timeamidmassivedatavolumes becomesasignificantchallenge.Toaddress thischallengeeffectively,theorganization activelypartnerswithplatformandnetwork providers,ensuringtheyarewell-equippedto meetevolvingdemands.
Rajeev’sStrategiesforCybersecurity: SimpleStepstoProtectYourBusiness
Rajeevsharespracticalstrategiestoprevent cyberattacksandthreats.Headvises, “Be unpredictable. Think like a hacker and build a culture of red and blue teams to complement your developers.”
Hestressestheimportanceofregularly reviewingandrefiningriskandgovernance rules.Toprotectwhatmattersmost—whether it’sdata,information,orpeople—Rajeev recommendsstartingwithatargeted approachandthenexpandingsecurity measures.Hesuggests, “Once you feel you have achieved some good visibility and
covered decent blast radiuses, then research which tools will best facilitate their improvement execution and which solutions are looking ahead to provide the next part of your roadmap.”
Intermsofimplementingsecurity measures,Rajeevunderscorestheutility model.Hesuggests, “Think of security as a utility and don’t attempt to build solutions that are outside your expertise. Instead, plug into best-of-breed providers for identified and potential risks.” Healsocautionsagainstrelying onone-size-fits-allsolutions,notingthat fraudstersexploitcomplacency
Moreover,Rajeevadvisesstayingatthe forefrontstating, “You need to strategically be at the tip of the spear, whether in processes or software tools.”
Concerningmitigation,Rajeev recommendsavoidingtechnicaldebt.He says, “Invest in proven solutions with Long Term Support (LTS) built in.”
Drawingacaranalogy,hesuggeststhe Toyota4Runnerforlong-termsecurity planningorTeslaforashort-term perspective,aligningwiththeToyota ProductionSystem'sprinciplesof “Jidoka”(fullautomationwithhuman involvement)and“Just-In-Time”in manufacturing.
Lastly,Rajeevunderscoresinvestingin people.Heemphasizestheroleofwelltrainedandmotivatedstaff,stating, “Make sure they’re part of your LTS strategies and consider them as family members you care for. This is especially crucial when mitigating insider threats both within and outside your organization.”
ManagementRaffaeleMautone,Founderand ChiefExecutiveOfficer
URL-www.aadyasecurity.com
Founded-2019
Description-Judyoffersaffordable,all-in-one cybersecurityforsmallbusinesses Get24/7protection withDNSfiltering,secureauthentication,password management,endpointdetection,mobilesecurity,and Judy'sTeamBlueforthreatdetection.Plus,enhance securityawarenesswithJudy’sLearningandautomated compliancemanagement
ACPL Systems Pvt. Ltd
ManagementURLFounded-
AartiBindra, ManagingDirector
www.acpl.com
Description
Aerobyte
HowardHellman,Founder,
Management-
ChiefInnovationOfficerURL-www.aerobyte.com
Founded-2020
Description-Aerobyte'sobjectiveistosecurethe internet OurCyberDefenseFrameworksecuresdataon anynetworkbyprovidingscalablesolutions,cost reductions,andfuture-proofingagainstquantum computingdangers.Prioritizedatasecuritywith Aerobyte'ssimplifiedCyberDefenceFrameworks.
Fraud.Net
Management-CathyRoss,Co-founderandPresident
URL- www.fraud.net
Founded-2015
Description-FraudnetcombinesAIandcollaboration toprotectonlinebusinessesfrompaymentfraud Its unifiedarchitecturedetectsfraudinreal-time,offering data-drivenanalyticsforenhancedoperationsandrisk managementintheevolvingdigitallandscape.
Managementwww.humansecurity.com
TamerHassan,Co-founderandCEO
InCyber Compliance
Management-ErikKellogg,FounderandCEO
URL-www.incybersecurity.com
Founded-
URL2012
Description-HUMAN,acybersecuritycompany, shieldsbusinessesfrombotattackswithouradvanced HumanVerificationEngine,securingapplicationsand digitalmedia Trustedbymajorcompanies,weverify over10trillioninteractionsweekly ChooseHUMAN forrobustdigitalbusinessprotection.
Founded-2015
Description- inCyberSecurity,acybersecurityfirm,has closed.Ifyouneedcybersecurityservices,messagethem, andthey'llconnectyouwiththerightexperts.Theyare specializedinprotectingbusinessesfromcyberthreats, ensuringcompliance,andprovidingvariousserviceslike PenTestingandIncidentResponse
ProtectBox
Management-
KiranBhagotra,FounderandCEO
URL-www.protectbox.com
Founded-2017
Description-Protectyourhome,office,andmorewith Protection-in-a-Box!Thisaward-winningNetZero/AIdrivenwebsitesimplifiescybersecurityshopping.Easily compareandbuyallyourprotectioninoneplace Businessesandindividuals,findpersonalizedriskscoredbundles,realcustomerreviews,andoffsetyour carbonimpact
Seceon
Management-ChandraShekharPandey, FounderandCEO
URL-www.seceon.com
Founded-2015
Description-Seceon'sOTMintegratesML,AI,and dynamicthreatmodelstostreamlinecybersecurity This unifiedplatformprovidesautomatedthreat identification,fullvisibility,andreal-timeeradication, removingtheneedfordifferenttools Compare improvedcybersecuritywithoutadditionalsilosoralert fatigue.
Recorded Future
Management-
ChristopherAhlberg-Co-FounderandCEO
URL-www.recordedfuture.com
Founded-2009
Description-Thelargestthreatintelligencecompany, RecordedFuture,offersend-to-endintelligencethrough itsIntelligenceCloud Withglobalcoverageandreal-time datafromtheopenweb,darkweb,andtechnological sources,itassistsclientsgloballyinmakinginformed risk-reductiondecisions.
Saviynt
Management- DanMountstephen,SeniorVicePresident
URL-www.saviynt.com
Founded-2010
Description-Saviynt'sEnterpriseIdentityCloud supportsbusinessesinexpandingcloudeffortsand swiftlyaddressingsecurityandcomplianceissues The companycombinesidentitygovernance,application access,cloudsecurity,andprivilegedaccessto safeguardtheentirebusinessenvironment,ensuringa seamlessuserexperience.
EMPOWERINGSMBSWITH OPTIMALCYBERSECURITY SOLUTIONS
AADYA SECURITYForyears,everythingintheB2B cybersecurityspacewas primarilyfocusedonthe enterprise.Theyweretheprominent targetforcybercriminalsaswellas cybersecuritycompanies.However,in recentyears,hackershavebeen increasinglyturningtheireffortstoward smallandmidsizebusinesses(SMBs). Eventhoughtheenterpriseremainsa high-valuetarget,theyarealsomuch moresecurethantheirSMB counterparts.TheSMBsareeasierto breachandcanbeusedasabackdoor tobreachmorehigh-valuecustomers.
Whilethetrendofcybercrimesagainst SMBscontinuestorise,theyremain largelyunprotectedandanafterthought formostsolutionproviders.Aimingto changethisnotion,AaDyaSecurity wasestablishedin2019.TheDetroit, Michigan-basedcybersecurity companyisonamissiontodisruptthe cybersecurityindustrybybuildinga smart,simple,effective,andaffordable all-in-onesolutiondesigned specificallyfortheSMBcustomer.The companyenvisionsbecomingthe industryleaderinprovidingadvanced
cybersecuritysolutionsthatare accessible,engaging,andusedby businessesofallsizestoprotecttheir mostvaluabledigitalassets.
All-in-oneSolution
MostSMBcustomerstodaylackthe time,money,andstafftoimplement, manage,andmaintainthemultiple cloudofferingsneededtoachievea strongsecurityposture.AaDyabelieves thatsizeorbudgetshouldnotlimitthe businesses'abilitytocombatcyber threats.Thus,ithascreatedanall-inone,cloud-basedplatformthatiseasy toinstall,easytomanage,andprovides 24/7enterprise-gradeprotectionand supportatanaffordableprice.Itcanbe leveragedtoprotectanybusiness,in anyindustry,with1-2500employees.
Oneofthemostuniqueaspectsof AaDya'ssolutionisitisbuiltusingthe latestArtificialIntelligenceand MachineLearningTechnology The comprehensivesolutionhasallthekey elementsneededtocombatthemost commoncyberthreatsincluding:single sign-on,passwordmanagement,anti-
phishing,andendpointprotection. Thesolutioniseasytoimplementand canbemanagedinternallybyeithera technicalornon-technicalcompany champion.Usingtheinteractive dashboard,thechampioncaneasily monitorsecuritybehaviorsforboththe companyandindividualteam members,runreports,access automatedthreatdetection& remediationservices,andone-click compliancemapping.Thisgivesthem theabilitytorespondto,andmeetthe high-securitystandardsSMBsarenow beingheldtobybothinternaland externalstakeholdersandcustomers.
JUDY:AVirtualCybersecurity Assistant
AttheheartofAaDya'ssolutionis Judy,avirtualcybersecurityassistant whichisalwaysworking,always learning,andalwaysatyourservice. Sheworksbehindthescenestokeep theclientsecure,andupfronttoanswer theirquestionsandperformITand cybersecurity-relatedtasks.Judy replacestheneedtoaddanITor securityteammemberorcontractor
RAFFAELE MAUTONE
FOUNDER & CEO“Thesizeofyourbusiness, orbudget,shouldnotlimit yourabilitytocombat cyberthreats.”
and—alongwithAaDya'spowerfulbusinesstools—removestheburden fromteammembers,allowingthemtoaccesstheirworksafelyand efficiently.“Essentially, it's cybersecurity that doesn't feel like cybersecurity for a non-technical user, but is just as powerful as what's being leveraged by the enterprise,”assertsRaffaeleMautone(FounderandChief ExecutiveOfficeratAaDyaSecurity).
LeadingfromtheFront
Likemostfounders,Raffaelemanagesmultipleresponsibilities
including—fundraising,managingcompany finances,staffing,andleadingthesalesteam. Hehasneverbeenafraidtorolluphis sleevesandgettowork.Underhisauspices, AaDyawasrecognizedasoneof Powderkeg'sbestcompaniestoworkforasa top-ratedstartup.
Withtheshifttoremoteworkduetothe pandemic,Raffaelebelievesitismore importantthanevertostayconnectedwith theteamtomakesureeveryonehaswhat theyneedtobesuccessful.“Building a culture that empowers my team to be their best for themselves, their teammates, and our customers is of the utmost importance to me,”headds.
DeterminationandPerseverance
Launchinganewcompanycomeswith numerouschallengesandlaunchingthe companyduringthepandemicaddednew challengesforRaffaeleandhisteam.When theytransitionedfrombeingintheofficeto work-from-home,thecompanywasinthe middleofraisingitssecondseedroundof funding,gettingreadytolaunchtheproofof concept,anddevelopingitsgo-to-market strategy
“While it posed many challenges, our team persevered and met our milestones in a way I could have never imagined, during the circumstances that none of us could have ever predicted,”commentsRaffaele. Theshifttowardsremoteworkprovided AaDyawithanopportunitytobuildits platformduringatimewhentheneedfor increasedsecurityandsimple,effective solutionswasnevergreater.Thecompany managedtothrivethroughthatchallengeand ultimatelycreatesomethingthatcouldhelpa segmentthatwashithardbytheeconomic effectsofthepandemic.
ExpandingtheReach
Raffaelebelievesthechangesinthe workplaceduetothepandemicwilllasta longtime.Headdsthatteamsneedtobe
morevigilantastheyshifttoworkinginvirtualenvironments, asit hasopenedupnewopportunitiesforcybercrime.AaDyais committedtokeepingitsSMBcustomerssafeastheynavigate thenewworldofremoteworkandtheever-evolvingthreat landscapethatcomeswithit.
Thecompanyisexcitedaboutitsproductroadmapwhich includesenhancementstoitsexistingplatform,amobileapp, andamorerobustendpointprotectionsolutionthatwillrival thosecurrentlyusedbytheenterprise.AaDyahasalreadybegun toexpanditsreachthroughitsnewpartnerprogramtomore quicklydeliverthismuch-neededsolutiontoSMBs,andhas planstogoglobal,startingwithbringingitssolutiontothe LatinAmericanmarketthroughnewpartnerships.
“We see the next chapter as an exciting time full of ways to reinvent business and believe it will be a chance for small and midsize businesses of all types to grow and prosper,”adds Raffaele.Inthecomingyears,thecompanystrivestohelp SMBsnavigatethisnewnormalbyprovidingthetoolsthey needtostayonestepaheadofthreats.
11
AmazingFactsAbout Henry Ford
You Probably Didn't Know
Henry Ford
HenryFord,theAmericanindustrialistandbusiness magnate,foundedtheFordMotorCompanyand changedtheautomobileindustrywithhisassembly-line methods.Youprobablyknowthis,butdoyouknowhow richandinfluentialhewas?Trytoguesshis_networth intoday’sdollars.Isit$10billion,$50billion,or$200 billion?Theansweris…$200billion!Yes,HenryFord wasoneofthemostpowerfulpeopleinhistory However,hehadmoretoofferthanhismoneyand fame.Thisblogpostwillreveal11fascinatingand unknownfactsaboutHenryFordthatwillshowyoua differentsideofhim.Youwilllovethisarticleifyou likecars,history,orinnovation.Sogetreadyandbuckle uptoexploretheamazinglifeandlegacyofHenryFord.
KnowHisSuccessStory
BeforewelearninterestingfactsaboutHenryFord,let usfirstknowhissuccessstory. HenryFordwasavisionaryandinnovativeAmerican industrialist.Hehadapassionforengineeringsincehe wasayoungboy
Hebuilthisfirststeamengineatage15andhisfirst self-propelledvehicleat32.Afterfailinginhisprevious businesses,hefoundedtheFordMotorCompanyin 1903.Hewantedtomakecarsaffordableandaccessible foreveryone.HeachievedthisbyintroducingtheModel Tin1908anddevelopingtheassemblylinemethodof production.
Thisreducedthetimeandcostofmakingcarsand increasedefficiencyandquality.Fordsoldmillionsof carsandbecameaworld-famousbusinessleader.He alsoinfluencedthesocialandeconomicchangesin Americaandbeyond.Hewasoneoftherichestand mostpowerfulpeopleinhistory
11Interesting&UnknownFactsAboutHenryFord
1. HenryFordEarnedMoneybyFixing PocketwatchesinHisTeens
OneofthefactsaboutHenryFordisthathehada passionformechanicssincehischildhood.Whenhewas
inhisearlyteens,heearnedsomeextramoneyby repairingpocketwatches.Helearnedthisskillby himself,withoutanyformaltraining.
Fordusedtodisassembleandreassemblea pocketwatchthathisfathergavehimuntilhe masteredthetechnique.Healsoshowedhis creativitybymakinghistoolsfromscrapmaterials. Fordfashionedtinyscrewdriversfromoldnails,and tweezersfromthespringsteel“bones”ofathrownawaycorset.
Thesetoolshelpedhimtoworkonthedelicateparts ofthewatches.HenryFord’searlyexperiencewith pocketwatchessparkedhisinterestinmechanical engineering,whichlaterledhimtobecomeapioneer oftheautomobileindustry
2. HeBuiltHisFirstSteamEngineWhen HeWasOnly15YearsOld
OneofthemostsurprisingfactsaboutHenry Fordisthathewasaprodigyinmechanics. Hedesignedandbuilthisfirstoperational steamenginewhenhewasonly15years old!HenryForddidthisin1878,using scrapmetalandpartsfromhisfather’sfarm.
Fordwasfascinatedbythepowerofsteamand wantedtocreatehisengine.Heworkedonhis projectforseveralmonths,untilhesucceededin makingitrun.Fordwassoproudofhisinvention thatheshowedittohisfamilyandfriends.
Heevenattachedittoacartanddroveitaroundhis neighborhood.HenryFord'sfirstinventionwasa remarkableachievementforayoungboyandasign ofhisfuturegreatness.
1. HenryFordWorkedatThomasEdison's Company
OneofthemostunknownfactsaboutHenryFordis thatheworkedforThomasEdison,hisrolemodel andinspiration.HejoinedtheThomasEdison IlluminationCompanyin1891whenhewasonly20 yearsold.
Fordimpressedhissuperiorswithhisskillsand dedicationandsoonbecametheChiefEngineerof
themainelectricalplantinDetroit.Hewasresponsiblefor providingelectricalpowerforthecity.Fordworkedtherefor sixyearsandlearnedalotfromEdison’sinventionsand innovations.
EdisonalsorecognizedFord’stalentandpotentialand encouragedhimtopursuehisdreamsofmakingan affordable,reliable,gasoline-poweredautomobile.Fordtook Edison’sadviceandleftthecompanyin1899,tostarthis venture.Helaterbecameoneofthemostsuccessfuland influentialindustrialistsinhistory
2. HeWasaPotentialPolitician
HenryFordwasnotonlyasuccessfulindustrialist,but alsoapotentialpolitician.Manypeopleprobably don’tknowHenryFordhadaclosefriendshipwith PresidentWoodrowWilson,whopersuadedhimto runfortheUnitedStatesSenatein1918.Ford agreedandenteredtheraceasaDemocrat.
Hefacedatoughopponent,RepublicanTrumanH.Newberry, whospentalotofmoneyonhiscampaign.Ford,ontheother hand,didnotspendanymoneyatall.Hereliedonhis popularityandhisviewsonpeace,labor,andagriculture.
Despitehisefforts,helosttheelectionbyanarrow marginof4,500votes.However,hedidnotgiveuphis politicalaspirationsandcontinuedtovoicehisopinions onvariousissues.
1. HenryFord’sBizarreSouvenirWasaVial ContainingEdison'sBreath
HenryFordwasagreatadmirerofThomasEdison,the famousinventor,andhisformeremployer.He consideredEdisonashismentorandfriend.Oneofthe weirdfactsaboutHenryFordisthathehadavery strangewayofhonoringEdison’smemory
WhenEdisonwasdying,FordrequestedEdison’sson todohimafavor.Heaskedhimtoholdaglasstesttube closetoEdison’smouthandcapturehislastbreath.He wantedtokeepitasasouvenirofhisidol.
Edison’ssonobligedandsealedthetubewithacork afterhisfatherpassedaway Thisvialisnowexhibited
attheHenryFordMuseuminDearborn,Michigan.It isoneofthemostbizarreobjectsinthemuseum,and asignofFord’srespectanddevotionforEdison.
2.By1919,20%ofFord’sStaffWasDisabled
HenryFordwasapioneerofsocialresponsibilityin business.Heintroducedmanyinnovationstohis manufacturingplants,suchastheassemblyline,the five-dollarday,andtheeight-hourworkday
Fordalsohadawillingnesstohirehandicapped people,whooftenfaceddiscriminationand unemployment.Henryemployedpeoplewhowere blind,deaf,orhadlostlimbsincombatoraccidents. Hebelievedthattheydeservedachancetoworkand earnaliving.Fordprovidedthemwithspecial trainingandequipmenttosuittheirneeds.
By1919,morethan20%oftheFordMotor Company’sworkforcewasdisabled.HenryFord's inclusivehiringpolicywasaremarkableexampleof hisvisionandcompassion.
3.HenryFordWasInterestedinAviation
Oneofthelesser-knownfactsaboutHenryFordis thathewasalsointerestedinaviation.Hefounded theFordAirplaneCompanyduringWorldWarI, hopingtocontributetothewareffort.However,the companydidnotachievethesuccessFordhad expected.Itfacedmanychallengesandcompetition andeventuallycloseddownin1933.
Despitethis,thecompanydidcreatearemarkable product:theFordTri-Motorairplane.Itwasasturdy andreliableplane,madeofmetalandpoweredby threeengines.Itwasusedforbothcommercialand militarypurposesandbecameaniconofaviation history.
AFordTri-Motorevenappearsinthemovie “IndianaJonesandtheTempleofDoom.”Henry Ford'saviationventurewasaboldandambitious attempttoexploreanewfieldoftechnology
4.Gallupnamedhimoneof18peopleonitslistof theMostAdmiredPeopleofthe20thCentury
HenryFordearnedwidespreadadmirationfromthe Americanpeopleforhisachievementsand
contributions.Hewasavisionaryandaleader, whorevolutionizedtheautomobileindustryand society.Hewasalsoaphilanthropistanda humanitarian,whosupportedmanycausesand organizations.
InDecember1999,Gallupconductedapollto findoutthemostadmiredpeopleofthe20th century TheyaskedtheAmericanpublictoname thepeopletheyrespectedandlookedupto.Henry Fordmadeittothelistof18people,alongwith othergreatfiguressuchasAlbertEinstein,Martin LutherKingJr.,andMotherTeresa.
HenryFord'sinclusioninthelistshowedthathe hadalastingimpactandinfluenceonAmerican cultureandhistory Thisisoneofthemost-known factsaboutHenryFord.
5.Fordreceived161U.S.patents
HenryFordwasaprolificinventor.Hehada creativeandcuriousmind,andhealwayslooked forwaystoimprovehisproductsandprocesses. Fordinventedmanythings,suchasthe quadricycle,theModelT,theassemblyline,and theV8engine.
Healsopatentedmanyofhisinventions,to protecthisintellectualpropertyandtogain recognition.Hewasawarded161U.S.patents, whichisaremarkablenumberforanindividual. Hispatentscoveredvariousfields,suchas automobiles,engines,transmissions,brakes, steering,lighting,andevensoybeanproducts.
HenryFord’sinventionsandpatentsshowedhis geniusandinnovationandmadehimoneofthe mostinfluentialfiguresinthehistoryof technology
1.HenryFordInventedaBiodegradableCar FromSoybeans
ThisisoneoftheintriguingfactsaboutHenry Fordisthathewasaninnovatoreveninhisold age.Heneverstoppedexperimentingandcreating newthings.InAugust1941,heunveileda prototypeofaplastic-bodiedcar.Itwasa remarkableinvention,asthecar'sbodywas biodegradable.
Fordgrewsoybeansonhisfarmandused themtomakethelightweightpanels entirely.Hewantedtousethesoybean panelsinhisproductioncarsandtrucks, toreduceweightandcost.Healsocared abouttheenvironmentandwantedto makehisvehiclesmoreeco-friendly.
TheoutbreakofWorldWarIIinterrupted hisproject.Hehadtofocusonmaking warmaterialsinsteadofcars.Henry Ford’seco-friendlycarwasavisionary ideathatwasaheadofitstime.
2.TheUnitedStatesPostalService honoredtheProminentAmericans Series(1965-1978)with12postage stamps
Thisfactisalsooneoftheknownfacts aboutHenryFordisthathereceiveda tributefromtheUnitedStatesPostal Service.Theyhonoredhimwitha12¢ postagestamp,aspartoftheProminent Americansseries.
Thisseriesfeaturedtheportraitsof famousAmericanswhomadesignificant
contributionstothenation’shistoryand culture.Theseriesranfrom1965to 1978andincludedothernotablefigures suchasAbrahamLincoln,JohnF Kennedy,andAlbertEinstein.
In1966,theyissuedHenryFord’s stamp,featuringhisprofileinblue.It alsohadhisnameandthewords“USA 12c”onit.Thestampwasarecognition ofHenryFord’sachievementsand innovationsintheautomobileindustry andsociety.HenryFord’spostagestamp tributewasasymbolofhisfameand respect.
Conclusion
Inconclusion,thesearethe11 interestingandunknownfactsabout HenryFord.HenryFordwasavisionary industrialistwhochangedtheworldwith hismassproductionofaffordablecars. Additionally,heimprovedthelivesof manythroughhissuccessandhardwork. Hislegacywillcontinuetoinspiremany forgenerations.Wehopeyougained valuableknowledgefromthisblog.
Aerobyte
How 17 Years ofVision Led to a Breakthrough in Cybersecurity
Digitalizationhasbecomeanecessityinthemodernworld.Asmoreandmoreaspectsofourlives andworkdependontheinternetandcloudservices,wealsofacegreaterrisksfrom cyberattacks.Thetraditionalsecuritymeasuresthathavebeenusedfordecadesarenolonger sufficienttodefendagainsttheevolvingthreats.Organizationsneedanewapproachtosecuretheir virtualoperations.
AerobyteCyberDefenseisacompanythatoffersauniquesolutiontothischallenge.Itadvocatesforthe adoptionofZeroTrustsecuritymodels,SoftwareDefinedPerimeters(SDP),ZTNA,andSASE architectures,whicharedesignedtoprovidegranularanddynamicaccesscontrol,dataprotection,and threatprevention.AerobytewasfoundedinMay2020byHowardHellmanandBillTabor,whohave beenworkingonthisvisionforalmost17years.Theiroriginalgoalwastocreateasafeinternetfor children,buttheyrealizedthattheirtechnologycouldalsosecuretheInternet2.0foreveryone.
“My co-founder and I have been building these security models for a very long time, and very few understood the value behind its purpose. While this is a huge leap forward, it is not the end,” said Howard.
Best-of-breedSecurityTechnologies
AerobyteCyberDefenseusesasoftware-definedapproachthatcreatesanewlayerofsecuritythatworks withanyexistingnetworktechnology,suchas5Gandsatellitecommunication.Italsoprovidesgranular controlovertheprotectionlayersandoptimizesthecommunicationflowwithitsinnovativetunneling technology
Aerobyte’scoreproductistheCyberDefenceFramework(CDF),whichisanopenplatformAPI Ecosystem.TheCDFenablesorganizationstoaccessthebest-of-breedsecuritytechnologiesthatcan reducetheriskandvulnerabilitywindowstheyfacetoday.WiththeCDF,ITexecutivescancreateand enforcepoliciesthatensuretheintegrityofTrust.TheycanalsoimplementaZeroTrustSecuritymodel foranyuser,device,application,orservice.
Additionally,Aerobyteoffersamoreadvancedoptionfororganizationsthatneedahigherlevelof security:theSoftwareDefinedPerimeterorSDP TheSDPisalightweightclientthatcansupportany devicewithanIPaddressandpreventmajorsecurityattacksthatwehearabouteveryday. “Hackers can't attack what they can’t see, and our SDP makes sure they can’t see anything,” explainsHoward.
TheFutureofQuantum-Resistant Security
Aerobyte’squantum-resistantsecurity solutionscanbedeployedanywherein theworldwithagilityandspeed.Its innovativeCyberDefenseFabric(CDF) platformenablesITleaderstodefine, deliver,andenforcesecuritypoliciesand proceduresthatsuittheirbusinessneeds. WithCDF,organizationscannotonly defendthemselvesfromtoday’scyber threatsbutalsoprepareforthelooming quantumapocalypse,whichcouldrender conventionalencryptionobsolete.
Aerobytehasanambitiousvisiontofix thecriticalsecurityflawsoftheinternet andsafeguardthepersonalandprivate informationofconsumers,businesses, andgovernments.Theonlyobstaclethat thecompanyfacesisthescarcityof resources.However,theAerobyteteam isdeterminedtoovercomethischallenge andofferthebestservicetotheirclients. AsHoward,thefounder,andCEOof Aerobyte,says, “When you know how to expose and eliminate the dark side of the internet and create a secure environment for everyone, it can be quite frustrating to be held back by limitations.”
TheQuantum-SafeSecurityLeader
HowardistheCo-founderandCEOat Aerobytebutwearsasmanyhatsand takesresponsibilityforeverything.He hasaBachelor’sdegreeinApplied Psychology,whichsparkedhisinterest inthetechindustry Withhistechnical expertiseandinsightintotechnology trends,Howardquicklybecamea renowneddesignerofcomplexIT infrastructuresolutions.
Throughouthiscareer,hehasworked withFortune500companiesand developedvarioussolutionsforCyber Security,High-PerformanceDistributed
Computing,andQuantumResistantEncryption.AtAerobyte, Howardisahands-onleaderwhodoeswhateverittakesto getthingsdone.Hesays, “There is no task that I will shy away from, especially when we lack the resources. Even if it’s something new to me, I will learn and figure out how to do it.” Hiscurrentfocusisongrowingtheexecutiveteamand advisoryboardtoprepareforthenextphaseofexpansionthat thecompanyisexpecting.
ThePioneerofQuantum-ResistantSecurity
Howardalwaystreatshisclientsashistoppriority.By puttingtheclientatthecenterofhisapproach,Aerobyte customizesthebusinessprocessforeachclient.Thisresults inhighercustomersatisfactionandlong-termrelationships andpartnerships.
Theincreasingcyberthreatsandtheloomingquantum apocalypsehaveacceleratedtheadoptionofAerobyte’s SecurityArchitecture.Noworganizationsunderstandthat traditionalsecuritysystemsarevulnerableandineffective whenmostoftheiractivityandinformationisoutsidetheir firewallanddomainofcontrol.Aerobytehasaclearroadmap thatwillcreateasafeandsecureenvironmentontheinternet, openingupnewmarketsandopportunitiesforhowany companywilloperateonthedigitalfrontier.Regardingthe plansandthenewtechinnovation,Howardsaid,“Ipreferto keepthisasecret,asmostorganizationsarestillstrugglingto figureouthowtoimplementandadoptZeroTrust,SASE,and SDPintheirenvironments.”
“We customize your branding and do only what work best foryou.
HUMAN Pacemaker in Bot Mitigation and Protection
Today's marketing, advertising, and cybersecurity teams confront online challenges such as distinguishing real users from impersonating fraudsters, especially when they come from millions of malware-compromiseddevices.Sophisticatedbotscanmimic human behavior by hijacking browser history and activity whenvisitingwebsites,andmore.Sincethesebotattackslook and act just like humans, they evade and overwhelm current botdetectionmethodologiesthatareofferedasafeature.
HUMAN (formerlyWhite Ops), a NY-based cybersecurity company, specializes in stopping these types of attacks. The companywasfoundedinthebackofasci-fibookstorewitha missiontoprotecttheintegrityoftheinternetbydisruptingthe economicsofcybercrime.HUMANhasdevelopedanawardwinning verification engine that detects and protects its customers from the most sophisticated bot activity on the internet including its Advertising Integrity, Marketing Integrity,andApplicationIntegritysolutions.
Cutting-edgeBotMitigationSolutions
While anomaly-based detection solutions can catch some of today'sbasicbots,mostcompanieslackthetoolstocatchmore sophisticatedbotsthathavemirroredhumanactivityandasa result cannot stop these automated attacks HUMAN's Application Integrity protects against the abuse of applications and websites by bots and fraudsters, including web scraping, automated account creation, and account takeover attacks. The solution distinguishes bots from real humanactivityandmitigatesattackersthroughseveralthreat models.
The entertainment and streaming industries have seen a dramatic increase in sophisticated bot attacks recently HUMANisactivelyworkingtostopfraudintheseindustries. Streamingfraudas aconceptis stillinitsinfancy, however, it has gained momentum with investigations into fraudsters whoseteamshavebeenaccusedofusingbotstoinfluencethe popularity of songs to get them on the top of the charts. HUMANworkswithstreamingservicestoeliminatethistype ofbotactivitytoprotecttheartistsandlisteners.Thecompany had success in the video streaming industry, particularly as it relates to CTV The team detected and disrupted the most sophisticatedCTVadfraudschemetodate.—PARETO.
Additionally, sophisticated bots are impacting marketing campaigns today as a majority of traffic visiting websites, filling out forms, creating accounts is non-human i.e. bots. HUMAN'sMarketingIntegritySolutionsolvestheproblemof marketing fraud by giving brands visibility into where the source of bot traffic is coming from so brands can be protected to ensure they engage with real humans. When the brandstakethisaction,conversionratesgoupsignificantlyand itdrivesbetterbusinessresults.Thishelpstheindustryreduce fraudandprovideabetterexperienceforcustomers.
InnovativeApproach
Bots have dramatically become more sophisticated alongside technologyovertheyears.Theyevadedetectionbymimicking humanbehaviorsowellthatitbecomesdifficulttospotandstop them. Thus, instead of relying on traditional, anomaly-based detectionindigitaltransactions,theHumanVerificationEngine investigateseachtransactionforsignsofautomation,
The more we protect together, the more trusted the digital ecosystem becomes. “
continuously monitoring for device and network-level data to pinpointevidenceofbreachorfraud,constantlyhuntingfornew threatstostopthem.
The engine protects web and native mobile applications by delivering the detection payload on every transaction across desktop and mobile environments to detect malicious bot activity Companies can easily deploy HUMAN's technology within minutes through a JavaScript tag, Software Development Kit (SDK), or a 1x1 pixel for environments that do not accept JavaScript. Once detection tags are placed, macrosarepopulatedandmetadataissenttothedashboardfor immediatereporting.
“Our innovative approach combines superior detection techniques, global visibility, and a dedicated team of cyber threat intelligence analysts enables us to protect many of the largest internet platforms and brands across the globe,” says TamerHassan(Co-founderandCEOof HUMAN).
SpearheadingtheGrowth
Tamer grew up in the Bay Area, where he was introduced to technologyearly Hequicklytaughthimselftocodeattheageof eight. While he was studying engineering at the Air Force Academy in Colorado, the 9/11 terrorist attacks happened and heknewhehadtodoeverythinghecouldtohelpprotectothers. Hespentthenext12yearsasacombatsearch-and-rescuepilot flyingBlackHawkhelicopterstosavemilitaryandcivilianlives behindenemylinesinIraqandAfghanistan.
After his time in the military,Tamer combined his passion for coding and protecting by co-founding HUMAN in 2012. StartingasaCTO—wherehehelpeddevelopatechnologythat hasbeenrecognizedindustry-wide,Tamerwasappointedasthe CEOofthecompanyin2019.Underhisdynamicleadership,at theendof2020,HUMANreceivedastrategicinvestmentfrom Goldman Sachs Merchant Banking Division, in partnership with ClearSky Security and NightDragon to accelerate its growth.
CollectiveProtectionApproach
“Our competitors are fraudsters, and just like the technology they are ever-evolving trying to find new ways to take advantage of humans on the internet We stop them,” adds Tamer HUMANbelievesinacollectiveprotectionapproachto combatthis.Thismeansthemorecompaniesitworkswith,the better visibility it has on the internet. Today, the company protects the largest internet platforms and companies from sophisticated bot attacks by verifying the humanity of more than10trillioninteractionsperweek,givingHUMANthemost unique signal and accurate bot detection in the industry.With thatbetterpicture,HUMANcanaccuratelyprotectcompanies andtheirconsumers.Additionally,whenHUMANfindssome maliciousbotactivityononeendoftheinternet,itcandeploy protections across all companies they work with. “Currently we protect 85% of the programmatic ecosystem. As more companies sign onto our mission, the internet becomes safer,” Tamercontinues.
TheEmergingThreats
2020wasformativeforbusinessesastherewasanewemphasis on connecting with consumers digitally. With this pivot to digital,newthreatsareemergingthatorganizationsneedtobe awareof.Tamerpredictsthateverycompanywillrealizethat application security attacks and marketing fraud are much biggerproblemsthantheyhaverealizedandcannolongerbe acceptedasthecostofdoingbusiness.
Furthermore, with bot fraud becoming an increasing area of concern,Tameranticipatesthatmarketingleadersandsecurity leadersfromthesamecompanywillcometogethertoaddress thebotproblemholisticallybyleveragingnewbotmitigation technologies.Byimplementingthesetechnologies,marketers andsecurityleaderswillhaveincreasedvisibilityintoattacks and be able to stop them, reducing risk and losses to the business and improving conversion rates and their business results. Additionally, as parts of the world begin to open up, Tamerexpectsthattherewillbeadelugeofsophisticatedbots jumpingintograbflightsandticketstoevents.Nowisthetime toworktogethertostopthem.
Dan Mountstephen
AProminentFigureinCybersecurity, SafeguardingDigitalIdentities
Theworldisrapidlyembracingadvanced technology,leadingtothewidespreadintegration oftheinternetandsmartdevicesineverysector. Consequently,concernsregardingdigitalsecurityand governancehavesurged.Recently,therehasbeena troublingincreaseinthefrequencyofsensitivedata breaches,posingasignificantthreattotheglobal community.Intherealmofbusiness,suchbreachesimpede growthanderodetrustamongtheclientbase.Asaresult, businessesareactivelyseekingsecureanddependable cloudservicesthatencompassallessentialaspects.Toshed lightonthiscriticalissue,wehadtheprivilegeof interviewingDanMountstephen,theSeniorVice Presidentof .fortheAPACregion.He SaviyantInc generouslysharedvaluableinsightsthatcanhelpbusiness ownersnavigatethiscomplexlandscape.Let'sdelveinto ourdiscussionwithhim!
Dan’sCareerTrajectory
Dan,abusinessgraduatefromLiverpoolJohnMoores University,embarkedonhisprofessionaljourneyinthe technologysector.HebeganhiscareerinLondonwith CiscoSystems,aglobalnetworkingpowerhouse.Shortly after,heseizedtheopportunitytorelocatetoSingapore, whichhehascalledhomeforthepast15years. Duringthisperiod,Danconcentratedonhoninghis expertiseinSoftwareSalesandCyberSecurityand specializinginhelpingMNCsscaleacrosstheAsiaPacific Region.Overthelastfiveyears,hisjourneyledhimto assumeasignificantrole,takingthehelmofAPAC operationsforDelinea.Subsequently,heassumedthe positionofSeniorVicePresidentatSaviyntinthesame region.
Dan’scareerinsoftwaresaleswasdrivenbyhisaspiration tocollaboratecloselywithoutstandingITleadersandgain insightsintotheirstrategicuseoftechnologytoachieve organizationalgoals.Thiscareerpathallowedhimto witnessfirsthandtheprofoundandpositiveimpactofthese solutionsonbusinesses.
Saviynt’sEmergenceintheCyberworld
Dansharedvaluableinsightsabouttheestablishmentof SaviyntInc.,foundedin2010.Thecompanyspecializesin cloud-basedEnterpriseIdentityManagementthroughits renownedEnterpriseIdentityCloud(EIC). Saviynt’scoremissioniscrystalclear:toempower organizationsbyeffectivelysecuringandgoverningdigital identitiesandaccess.Theyachievethisbyoffering
Balance is key, as is a commitment to constant learning and improvement and being adaptable and flexible in my approach to managing a globally diverse team “
comprehensiveidentitysolutionsthatnotonlyprotect databutalsoensureregulatorycomplianceand enhancesecurityintoday’scomplexdigital environments.
WhatdistinguishesSaviyntfromcompetitorsinthe industryisitsdedicationtosimplicityandefficiency
Whilemanyothershavegrownthroughacquisitions, resultingincomplicateduserexperiencesand increasedownershipcosts,Saviynttakesadifferent approach.TheirEICfeaturesaunifiedidentity platformthatenablescustomerstomanagetheentire identitylifecyclethroughasinglearchitecture.
Thisapproachprovidesseveraladvantages.Firstly,it offerscustomersimprovedinsightsintopotentialrisks. Secondly,itsignificantlyreducesthetotalcostof ownership,makingitamorecost-effectivechoice comparedtovendorswhorelyonmultipleproductsto providesimilarfunctionality.
Saviyntservesvariousindustries,addressingdiverse challenges.Thisincludesenhancingcybersecurityfor zero-trustinitiativesandstreamliningonboarding processesforemployees,faculty,orsupplierstoensure greaterefficiency “Regardless of the specific business initiative we’re addressing, our primary focus is on identifying and alleviating the pains experienced by the organization, no matter how they manifest. Much like the organizations we collaborate with, we place a strong emphasis on metrics and always prioritize delivering tangible returns for our customers,” says Dan.
HighlightingBusinessGrowthandExpansion
InhisleadershiproleatSaviyntInc.,Danshoulders significantresponsibilitiesandachievesnoteworthy milestones.Hisprimaryresponsibilityinvolvesdriving thecompany’ssuccessintheregion,withaspecific emphasisonfosteringgrowth.Overthepasttwoyears, underhisguidance,histeamhasconsistentlyachieved animpressive30%quarter-over-quartergrowthrate, whichisasourceofgreatprideforDan.
TheirreachextendsnotonlytocustomersinSriLanka andSingaporebutalsoasfarasPerthinAustraliaand thePhilippines,amongotherlocations.Danconsiders itanhonortofulfillhisdutyofensuringcustomer satisfactionandeffectivelyconveyingtheirneedsto theleadershipteam.Thiscommitmentunderscoreshis dedicationtotheorganization’smissionandvalues.
ProactiveStrategiesforSustainingCompetitivenessin theBusinessArena
Danemphasizestheimportanceofproactiveleadershipin today'sfiercelycompetitivebusinesslandscape,with heightenedconsumerawareness.Withinhismarketing organization,theirprimaryobjectiveistoprovideengaging, informative,andrelevantcontentthatcapturestheattention ofcompaniesactivelyaddressingintricateITchallenges andadvancingtheirdigitaltransformationefforts.He furtherexplains, “We regularly engage our existing customers, encouraging them to share their experiences in a multitude of formats, such as case studies, customer panels, and whitepapers. This approach enables us to facilitate knowledge sharing, ensuring that a wide audience can learn from the diverse range of projects and initiatives undertaken by our customers.”
StrikinganEssentialBalanceforSustainedGrowth
Danhasaclearunderstandingofwhyheworksinthis industryandhowitaffectshislife.Consequently,he followscertainroutinestomaintainabalancedlife.He explains, “I'm an early bird, and I enjoy the first few hours of the morning that allow me to clear my priorities before the children are awake. I try to clear important assignments and then have breakfast with the family before fitting in a run or a boxing class depending on the meeting schedule. Can we ever be in perfect balance? It's certainly something I strive for, but my family might tell you otherwise!”
Thegloballandscapeofbusinessleadershipiscontinually evolvingduetofactorssuchastechnological advancements,economicshifts,geopoliticaldevelopments, andchangingsocietalexpectations.Danacknowledgesthat theglobaltrendofworkingfromanywherehasblurredthe boundariesbetweenworkandhomelife.Headds, “Personally, I enjoy podcasts and audiobooks that allow me to stay up to date with trends as a revenue leader and in the cybersecurity and software space. I tend to listen to these when driving or out exercising.”
AdviseforEmergingBusinessLeaders
● Ameticulouslycraftedplanwithdedicated executionisundeniablycrucial,butthevalueof havinganexceptionalteamcannotbeoverstated.
● Beyondtheprofessionalrealm,werecognizethe importanceofenjoyingourtimetogetheratwork.
ACOMPREHENSIVE GUIDETOINDUSTRY
The Next Big Industrial Revolution
Youmighthaveheardofthe
FourthIndustrialRevolution,or Industry4.0,whichbroughta waveoftechnologyandautomationinto ourfactoriesanddailylives.Butholdonto yourhatsbecausethere’ssomethingnew onthehorizon:Industry5.0.Moreover, it’slikethenextlevelofthegame, buildinguponwhatIndustry4.0started. Thus,theworldistalkingaboutIndustry 5.0,andit’stimetodivedeepto understandtheimpactitwillhave.Ifyou arewonderinghowitstandsoutfromits predecessor,Industry4.0,thecool technologiesdrivingit,andwhich industriesmightgetamakeover,well, we’reabouttoexploreitall!
Industry5.0vs.Industry4.0:What’stheBuzz?
Industry-5.0-vs.-Industry-4.0-What’s-the-Buzz
RememberIndustry4.0,thetech-savvyrevolutionthatbrought automationandconnectivitytotheparty?Well,Industry5.0takesthat upanotch.WhileIndustry4.0wasallaboutrobotsandmachines workingefficiently,Industry5.0inviteshumansbackintothemix.Itis liketransformingaone-persondanceintoaduet,wherehumansand machineswaltztogethertocreatesomethingamazing.
What’sDifferentAboutIndustry5.0?
What’sthedealwithIndustry5.0?Well,imagineIndustry4.0asa super-smartrobotdoingalltheheavyliftinginafactory.Itisefficient andall,butitismissingalittlesomething–thehumantouch.Industry 5.0stepsintobringthattouchback.Itisallaboutputtinghumansfront andcenter,workingtogetherwiththosesmartmachines.
Picturethis:inanIndustry5.0setup,humansandrobots teamuplikesuperheroestocreateamazingstuff.People bringtheircreativity,problem-solvingskills,andthat warmfuzzythingwecallintuitiontothetable.Robots, ontheotherhand,bringprecision,speed,andtireless energy.Itislikeabuddy-copmoviewherethehuman detectiveandtherobotpartnersolvecrimestogether; theyeachhavetheirstrengths,andtogetherthey’re unstoppable.
WhyItMatters?
Now,youmightbewondering,whyshouldwecare aboutIndustry5.0.However,forstarters,it’sgotabig heartfortheplanet.RememberhowIndustry4.0made thingssuper-efficient?Similarly,Industry5.0takesita stepfurther.It’snotjustaboutmakingthingsfastand cheap;it’saboutdoingitinawaythatdoesn’thurtthe Earth.Thinkofitasafactorythatgrowsitsown vegetablesandusessolarpanelsforpower Therefore,it isnotjustmakingthings;it’sbeingagoodneighborto theenvironment.
Industry5.0isn’tjustaboutmakingfactoriesgreener.It isalsoaboutmakingsurethatwhentoughtimescome knocking(likeapandemicorasupplychainhiccup), theshowcanstillgoon.Itislikebuildingatreehouse thatcanswaywiththewindinsteadofcrumblingwhen abreezeblows.InIndustry5.0,factoriescanadaptand keepchurningoutproductsevenwhenthingsgetalittle rocky
HowcanIndustry5.0makeBusinessesandSociety Better?
So,wehavetalkedaboutthisfancyIndustry5.0thing andhowitisallabouthumansandrobotsteamingupto createcoolstuff.Butyoumightbewondering,what’sin itforbusinessesandtheworldaroundus?Well,the benefitsareprettysweet!
BenefitsforBusinesses
Youknowwhateverybusinesswants,right?Todo thingsbetter,faster,andwithoutbreakingthebank. That’swhereIndustry5.0comesinwithacapeanda superheroattitude.
• IncreasedProductivity:Withhumansandrobots workinghandinhand,thingscangetdonequicker
andwithfewerhiccups.Forinstance,thinkaboutit: robotscanhandlerepetitivetaskswithoutgetting tiredorcranky,leavinghumanstofocusonthebrainy stuff.
• Efficiency:Industry5.0setsupateamworksituation whereeveryone’sstrengthsareputtogooduse. Robotshandlethenitty-gritty,andhumansbring creativity.Itislikeatag-teammatchwhereeveryone wins.
• CostReduction:Industry5.0isn’tjustfunand games;itisaboutsavingthosepreciouspennies. Moreover,robotscanhelpcutdownonwasteand mistakes,whichmeanslessmoneygoingdownthe drain.Inaddition,withtasksbeingdonefasterand smoother,businessescansaygoodbyetounnecessary costs.
• Safety:Robotscantakeonriskyjobslikehandling hazardousmaterialsorworkinginextreme conditions.Thatmeansfeweraccidentsandmore peaceofmindforeveryoneinvolved.
BenefitsforSociety
Industry5.0isn’tjustawinforbusinesses;societygetsa front-rowseattotheawesomenesstoo.
• JobCreation:Rememberthosenewopportunities wetalkedaboutearlier?Well,that’sbecauseIndustry 5.0needssomeskilledfolkstokeeptherobotparty going.Thinkofitasachanceforpeopletolearnnew tricksandstayvaluableinthejobmarket.
• Sustainability:WithIndustry5.0’sfocusonbeing kindtotheEarth,we’relookingatagreener economy.Lesswaste,lesspollution,andmorehappy trees–whowouldn’twantthat?
• Resilience:Industry5.0isn’tjustafair-weather friend.Whentoughtimeshit,likeaglobalpandemic orasupplychainshuffle,thesesmartfactoriescan rollwiththepunches.Itislikehavingabackupplan thatnevergivesup.
ChallengesAhead
Now,itisnotallrainbowsandbutterflies.Thereareafew bumpsontheroadtoIndustry5.0greatness.
Skills:Forbusinesses,Itisallaboutgettingtheir teamuptospeed.Thatmeansteachingemployees newskillsandhelpingthemadjusttotherobot revolution.Itislikeupgradingyourcharacter’sskills inavideogame–ittakestimeandeffort,butthe rewardsareworthit.
Investment:Newtechnologiesdon’tcomecheap, andbusinessesneedtobewillingtoputtheirmoney wheretheirrobotsare.Itisaninvestmentinthe future,butitrequiressomefinancialbravery
Ethics:Asrobotsbecomemoreintegratedintoour lives,therearequestionstoansweraboutthingslike privacy,fairness,andwho’sresponsibleifsomething goeswrong.Moreover,itislikethewildwestof Technology,andweneedsomedigitalsheriffsto keepthingsincheck.
HowisitEmbracingaPromisingFuture?
• TechnologiesoftheFuture:Artificial Intelligence(AI),theInternetofThings(IoT), and3DprintingaretheheroesbehindIndustry 5.0.Moreover,AIhelpsmachineslearnand makedecisionslikehumans(well,almost),IoT connectsgadgetsandgizmos,and3Dprinting letsusbringourwildestideastolife.Itislikea techdreamteam,andthey’reallworking togethertomakethefuturebrighter.
• IndustriesontheRadar:Thinkabout manufacturing–factoriesbuzzingwithrobots andhumansteaminguptomakeproductsfaster andbetter.Butitdoesn’tstopthere.Moreover, healthcaremightseesuper-smartrobots assistingdoctorsandnurses,makingsure patientsgettop-notchcare.Similarly, agriculturecouldbecomemoreefficient,with sensorsandAIhelpingfarmersgrowmorefood withlesswaste.Therefore,itislikegiving variousindustriesafancyupgrade.
• TheGovernment’sHelpingHand:Youmight wonder,what’sthegovernment’sroleinallthis? Well,governmentscanbelikecheerleaders, rootingforIndustry5.0tosucceed.Moreover, theycancreatepoliciesthatsupportthegrowth ofthesenewtechnologies,offerincentivesto businessesadoptingthem,andprovidetraining programstohelppeopleacquiretheskills
neededinthistech-poweredworld.Itislike havingamentortoguideyouthrougha challenginggamelevel.
• EthicalDilemmas:Ah,ethics–thetrickypart. AsIndustry5.0takescenterstage,itbringsalong afewmoralquestions.Like,who’sresponsibleif arobotmakesamistake?Howdoweensure robotstreateveryonefairly?Andwhatabout privacywhenmachinesknowsomuchaboutus? Thesearerealhead-scratchersthatneed thoughtfulanswers.Itislikeexploringuncharted territorywhereourvaluesandtechnology intersect.
TheImpact
Firstoff,itmightchangethewaywework.Moreover, imagineyourselfinafactoryoranofficewhererobots dotherepetitivestuff,andyougettouseyour brainpowertocomeupwithcoolideas.Similarly,it’s liketradingaboringchoreforanexcitingadventure. InAddition,Industry5.0couldcreatenewkindsof jobswehaven’teventhoughtofyet.Furthermore, somebody’sgottobuild,program,andfixthose robots,right?So,therecouldbeawholebunchof opportunitiesforfolkswholovetinkeringwith technology
Wrap-UpInaNutshell
Inanutshell,Industry5.0islikethetech-savvycousin ofIndustry4.0,andithassomefancynewmoves.Itis allaboutteamworkbetweenhumansandrobots, makingthingsinawaythat’skindtotheEarth,and beingtoughenoughtohandlewhatevercurveballsthe worldthrows.So,getreadyforafuturewhereyouand yourrobotsidekickmightjustchangetheworld–one awesomeinventionatatime!
Itisanamalgamationofhumansandmachines,driven byAI,IoT,andotherfancytech,promisingabrighter futureforvariousindustries.Governmentslendahand tomakeithappen,andwe’reallsetforanexciting ride.Butremember,aswestepintothisnewera,we alsoneedtoaddresssomeseriousquestionstoensure thatourdigitalpartnerbehavesethicallyand responsibly.Itisathrillingadventureintothefuture, wherehumansandtechnologywritethestorytogether