10 Best CyberSecurity Companies to Watch in 2024

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™ MIRRORREVIEW.COM JANUARY 2024 1 0 B E S T C Y B E R S E C U R I T Y C O M P A N I E S T O W A T C H I N 2 0 2 3 Securing Businesses with Innovative Cybersecurity RAJEEV YADAV Chief Information Security Offcer (CISO) Fraud.net GUARDIANS OF DIGITAL TRUST

EDITOR’S LETTER

Guardians of the Digital Realm

Dearreaders,

Inthedynamiclandscapeofthedigitalage,protectingbusinessesfromtheever-expanding arrayofonlinethreatshasbecomenotjustanecessitybutaformidablechallenge. Cybersecurity,actingasthevanguardagainstmaliciousactivities,facestheconstant evolutionofthreats.RecentdatafromIBMunderscoresthegravityofthesituation, revealingthattheaveragecostofadatabreachskyrocketedtoanunprecedented$4.35 millionlastyear.Concurrently,ransomwareattacks,apervasivecyberthreat,incurredan averagecostof$4.54million,markingastaggering93%increaseyear-over-year What's more,analarming86%oftheseransomwareincidentsinvolvedtheominousthreatof exposingpilfereddata,addingalayerofcomplexitytoanalreadydiresituation.

Inresponsetothisescalatingrisk,cybersecuritycompanieshaveassumedapivotalrole, offeringinnovativesolutionsandservicestofortifybusinessesagainstcyberthreatsand providingcriticalsupportintheaftermathofsecuritybreaches.Ourlatestpublication,“10 BestCybersecurityCompaniestoWatchin2024,”looksattheremarkablecontributions ofthesecybersecuritytrailblazers.

ThecoverstoryshinesaspotlightonFraud.Net,anindustryleaderemployingartificial intelligenceandcollaborativemethodologiestocombatpaymentfraudforinternet-based businesses.Itsunifieddesign,featuringreal-timefrauddetectionanddata-drivenanalytics, empowersbusinessestoenhanceoveralloperationalefficiencyandfortifyriskmanagement inthedynamicallyevolvingdigitallandscape.

Furthermore,ourpublicationshowcasesthecommendableeffortsofothercybersecurity stalwarts,includingAaDyaSecurity,Aerobyte,HUMAN,andSaviynt.Theirexceptional workinbolsteringdigitalsecuritynotonlydeservesacknowledgmentbutservesasa testamenttothecriticalroleplayedbycybersecurityinanerawhererobustsecurity measuresareindispensable.

Happy Reading!

MANAGING

PANKAJ

PROJECT

PROJECT

ROGER

CREATIVE

SACHIN

ASHWINI

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Fraud.Net

COVER STORY
10
C O N T E N T S Saviynt AaDya Security HUMAN Aerobyte 40 36 24 43 1 PROFILE 2 ARTICLES 28 Amazing Facts About Henry Ford You Probably Didn’t Know 47 A Comprehensive Guide to Industry 5.0: The Next Big Industrial Revolution

GUARDIANS OF DIGITAL TRUST

Securing Businesses with Innovative Cybersecurity

COVER STORY 10 | JANUARY 2024
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RajeevYadav Chief Information Security Officer (CISO)

Cybersecurityhasgrownintoatop concernformostindividualsand organizations.Wefrequentlyhear aboutgovernmentandbankingsystemsfalling victimtocyberattacksperpetratedby individualscommonlyknownas‘hackers.’It isanissuethateveryorganizationfacesona largescale.Thefrequencyoftheseattacks continuestorise,highlightingtheurgentneed forasecurecyberenvironment.Despitethe knownrisk,asignificantgappersists.

Fraud.netestablisheditselfasaresponseto theincreasingcyberthreat.Itisadependable cybersecurityfirmdedicatedtobridgingthe cybersecuritygap.RajeevYadav,Chief InformationSecurityOfficer(CISO)of Fraud.net,sharesthecompany’sjourneyand specialties,sheddinglightonthesectorand theimperativeneedforcybersafety.Let’s delveintoit!

Fraud.net’sInceptionintheCyberWorld

In2015,WhitneyAnderson,renownedforhis cybercrimeexpertiseincomplexfinancial systems,andCathyRoss,aseasonedleader withmorethan25yearsofexperiencein finance,wealthmanagement,and entrepreneurship,co-foundedFraud.net.While operatingseveralearlydigital-firstenterprises inthelate1990sand2000s,theyencountered manythousandsofinstancesoffraud.Despite anextensivesearch,theywereunabletofinda suitablesolution,promptingthemtocreate onethemselves.

Undeterred,theydecidedtodeveloptheir solution,whichwouldeventuallybethe genesisofFraud.net.Thisfraudprevention platformiscloud-native,comprehensive, modular,andlargelyautomatedtoassist overworkedriskmanagementprofessionals. Itsmissionistostopthemajorityoffraudin enterprisesandsafeguardthesebusinessesby harnessingthepowerofbigdataandmachine learning.Sinceitsinception,Fraud.nethas experiencedrapidgrowthandhasbecomethe preferredchoiceforfraudpreventionsolutions forlargeandfast-growingcompanies.The

company’splatformemploysadvanced analyticsandmachinelearningalgorithmsto analyzevastamountsofdatainreal-time, aidingbusinessesinproactivelydetecting andpreventingfraud.

Today,headquarteredinthebustlingheartof NewYorkCity,Fraud.netboastsateamof over50experts,includingdatascientists, developers,andfraudpreventionspecialists. Theyserveadiverseclientelespanning financialservices,e-commerce,healthcare, andothersectors.Theirinnovativefraud preventionsolutionshaveearnedthem multipleawards,solidifyingtheirpositionas industryleaders.

RangeofCybersecurityServicesand Solutions

Fraud.netoffersavarietyoftoolsdesigned forfinancialinstitutions,fintechs,banks,and paymentprocessors.Thesetoolscover applicationfrauddetection,real-time transactionmonitoring,andano-code/lowcodecasemanagementsystem.

Itsproduct,TransactionAIutilizesadvanced machinelearninganddataanalysis techniquestoidentifysuspiciouspatterns andanomalieswithintransactiondata.It examinesfactorssuchastransactionhistory, location,device,anduserbehavior. Additionally,itcross-referencestransactions withadatabasecontainingknownfraudster profilesandfraudulentactivities.

Ontheotherhand,ApplicationAIscreens incomingapplicationsforcreditcards,loans, andotherpaymentmethods.Itspecializesin detectingsyntheticidentitiesbycomparing identityelementswithavastdataset comprisingbillionsofdatapoints. ApplicationAIverifiesidentities,addresses, andbehavioraltraits,ensuringtheapproval oflegitimateapplicationswhileflagging fraudulentones.Moreover,itservesasa valuabletoolforvendorverification, screeningbothexistingandincoming vendorsagainstsanctionslistsandknown

COVER STORY 12 | JANUARY 2024

terroristcells.Italsovalidatestheirtaxidentification numbers,safeguardingcompaniesfromillegitimate vendorcontractsandelevatedAMLrisk.

Fraud.netenhancesefficiencywithitsstreamlinedcase managementportal,offeringaconvenientoverviewof fraudanalyticsandflaggedcases.Thisportalsimplifies theprocessofreviewingflaggedtransactionsand providesinsightsforrefiningfrauddetectionrules tailoredtouniquebusinessneeds.

ModernStrategiesforCounteringModernThreats

Traditionally,cybersecurityhasreliedonafragmented approach,usingdifferentsecuritysystemsforvarious

aspectsofanetworkorapplication.While functional,thisapproachtendstocreate securitygapsthatcanserveasentrypoints forcybercriminals.

Incontrast,Fraud.netadoptsalast-mile fusionapproach,whichisagame-changer. Itseamlesslyintegratesdatafromvarious sources,includingthird-partythreat intelligencefeeds,userbehavioranalytics, machinelearningalgorithms,andthe valuableinputofhumanexpertise.The resultisreal-timethreatdetectionand response,alongwithacomprehensive viewofthesecuritylandscape.

“ Don't get one-size-fits-all solution providers. It doesn't exist. Fraudsters love and count on complacency.
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COVER STORY 14 | JANUARY 2024

Moreover,thisiswhereFraud.net’sproactive stancebecomescrucial.Thesystemassumes thathackershavealreadyaccessedbreached informationandareexploitingitagainst financialinstitutionsandbanks.Itfollowsa “follow-the-money”strategy,enabling Fraud.nettothwartthesehackersbeforethey canharmtheirclients.Theyachievethis throughidentityproofing,transaction monitoring,andequippingtheirmachine learningandAItoolswithdataonknown fraudstersandtheirtactics.

MeasurestoMitigateHigh-AlertRisksand DataBreaches

Sinceitsinceptionasacloud-nativecompany, Fraud.nethasimplementedaseriesofcrucial stepstosafeguardandpromoteitssecurity productsandservices,including:

●ReducedThreatFootprint:Byrelying heavilyonserverlesstechnology(98%),the companyhasshifteditsfocusawayfrom continuousmalwaredetectionand infrastructurepatching.Instead,AWS,its serviceprovider,predominantlyhandlesthese tasks.

●ExtremeAutomation:Automationhasbeen atthecoreoftheiroperationssincedayone. Thisapproachminimizeshumaninvolvement wheneverpossible,prioritizingscalabilityand processconsistency.Toolssuchas InfrastructureasCode,AI,andmachine learningplayintegralroles,shapingnotonly theirproductsbutalsotheirinternalsecurity services.

●SecurebyDesign:Thecompany’scode pipelineincludessignificantbugfixes,creating asystemwhereavoidingthesefixesisnotan optionforthedevelopmentteam.The“shiftleft”strategyisnotanafterthoughtbutan inherentpartofthedesign.

●DataSegregationbyDesign:Apivotal strategythecompanyhasadheredtofromthe outsetisensuringthatproductiondataremains withinproductionboundaries,evenduring

testingphases.Theyemployartificialorfakedatain thedevelopmentandqualityassuranceenvironments, enablingthoroughvalidationofmodelsandschemas beforeautomatedchangecontrolsfacilitatetheir deploymentinproductionenvironments.

●Compliance:Thenetworkanddataarchitecture areconstructedwithdataresidencyinmind, seamlesslyaligningwithinternationaldatasecurity compliancerequirements.Regulationssuchas GDPR,PCI,HIPAA,andLADMFareintegratedinto thedesign,ratherthanaddedasanafterthought.This approachenhancestrustandfacilitatesbetterproduct andservicesales,cateringtointernationalcustomers withdiversecomplianceandregulatoryneeds.

●Eatingourowndogfood:AsanAI-centric companyspecializinginanomalydetectionforfraud prevention,theypracticewhattheypreach.Similar AIandMLmodelsareimplementedinternallyfor theircybersecurityprogram,ensuringthe maintenanceofhigh-qualityproductsandservices. Thisinternalapplicationoftheirexpertisefurther enhancestheiroverallofferings.

DeliveringClientSatisfactionthroughanAdaptive Approach

Fraud.net’sapproachrevolvesaroundcontinuous improvement.Theybeginwithastrongfoundation andallowittoevolveautonomously,refiningrisk rulesandassociatedmodelstomeetcurrentand futureclientrequirementseffectively.Toensurethe satisfactionoftheirever-evolvingclients,the companyplacesastrongemphasisonbuildingtrust throughconsultation.Initially,theyconduct comprehensiveconsultationswithclientstogaina deepunderstandingoftheiruniquerisksandneeds. Followingthis,theytailortheirmachinelearning logicpreciselytoalignwiththeclient’sspecific requirements.

Thecompany’scommitmentdoesnotstopat customization.Theymaintainongoing communicationwithclients,assistingthemin implementingsuggestionsandgatheringfeedbackfor potentialimprovements.Thescopeofclient requirementsisextensive,encompassingproduct features,regulatorycompliance,dataprotection, privacy,andprocessconsiderations.

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Aftercapturingalltheserequirements,they integratethemintotheirautomationengine,which formsthedynamicfoundationuponwhichtheir systemoperates.Thisfoundationcontinuallylearns andadaptsthroughmachinelearning, accommodatingnewrequirementsandidentifying areasforenhancement.

RoadmapinEnhancingFraudPrevention

AtthecoreofFraud.net’smissionliestheprecise predictionoffraudoutcomesandtheachievement ofgreaterprecision.Buildingupontheirreal-time FraudDetectionandPreventionPlatform,theyaim torefineitfurther.Thisinvolvesleveraginga wealthofglobalintelligencedataandcontinually improvingtheirAIandMLmodels.

Recognizingtheever-evolvingtacticsoffraudsters, Fraud.netiscommittedtostayingahead.Their strategyinvolvesdeeperexplorationoftheDark Web,vigilantmonitoringoffinancialtransactions, andstayinginformedaboutmodernevasion techniqueslikebitwashing,cryptocurrencies,and covertchannels.Additionally,theyare strengtheningtheirconnectionswithregulatorsand datasources,bridgingthegapbetweenbusiness andITrisks.ThisinitiativeaimstoestablishanextgenerationFusionOperationCenter

However,intheirpursuitofexcellence,theyare cautiousaboutpotentialbiasesthatcould inadvertentlyaffecttheirmodels.Toaddressthis concern,theyareactivelydevelopingand enhancingAIgovernancepractices.

Lookingforward,Fraud.netanticipatesthe emergenceofregulatoryframeworks.These frameworkswillnotonlysafeguarduserprivacy butalsoempowertheircustomerstoeffectively detectfraudinreal-time.It’saforward-thinking approachthatcombinestechnologicalinnovation, collaboration,andastrongcommitmenttoethics andcompliance.

AstheChiefInformationSecurityOfficer,Rajeev performsvariouscrucialfunctions.Hecollaborates

“Be unpredictable. Think like a hacker and build a culture of red and blue teams to complement your developers.”

withatalentedteamtoensurethesecurityof digitaltransactionsonscale.Hisresponsibilities spandifferentareas,withacentralfocusondata protectionandriskmanagement.

Inresearchanddevelopment(R&D),Rajeev applieshisexpertisetoaddressreal-time challengesbyimplementingrobustsecurity measures.Hebringsamathematicalandlogical perspectivetosolvingcomplexissues, conductingthoroughriskassessments,and deployingeffectivemitigationstrategies.Rajeev alsobridgesthegapbetweenoldertechnologies andnewersolutions,creatingdataconsortiums beneficialtoconsumersandthepayment industry.

Nurturingvendorrelationshipsisanothervital aspectofRajeev’srole.Hecollaborateswithtoptiersolutionproviderstoofferacomprehensive suiteoffrauddetectionandriskmanagement solutions.

Rajeevremainscommittedtohiscore responsibilitiesasaCISO,includingdeveloping andimplementinganinformationsecurity program,ensuringcompliance,aligning cybersecurityinitiativeswiththeorganization’s broaderbusinessobjectives,andreportingon cybersecuritymatterstoseniormanagement.He alsoplaysavitalroleinfosteringacultureof robustinformationsecurityandefficiently managingthecybersecuritybudget.

COVER STORY 17 | JANUARY 2024

Externally,Rajeevestablishesandmaintains relationshipswithstakeholders,including customers,partners,regulators,andindustry associations.Theseconnectionsprovide valuableinsightsintothelatestsecurity trendsandbestpractices,demonstratingthe organization’scommitmenttosecurityto bothinternalandexternalstakeholders.

CyberTrendstoMonitor

Whendiscussingthelatesttrendsinthe cybersecurityindustry,Rajeevoffered valuableinsightsintotheevolving landscape.

AccordingtoRajeev,onesignificanttrendis thewidespreadadoptionofHybrid/Remote WorkandtheInternetofThings(IoT).The COVID-19pandemicacceleratedthisshift, creatingnewattacksurfacesforenterprises. Personaldevicesusedforremoteworkand theincreasinguseofIoTandnetworked deviceshavebecomevulnerableattack vectors.Inresponse,Rajeevnotesthe emergenceofessentialsolutionslikeSecure ServiceEdge(SSE)andSecureAccess ServiceEdge(SASE)productsinthe securityindustry

Rajeevdiscussesthefundamentalshift broughtaboutbyCloudComputinginhow businessesoperate.However,heemphasizes thenewrisksintroduced,especiallyin supplychainandconfiguration management.Theincreaseduseofthirdpartyproviderswithpotentiallylower securitymeasurescanmakethemeasy targetsforcyberattackers.Asaresult, solutionslikeCloudSecurityPosture Management(CSPM)andShift-Left securitystrategieshavegainedprominence inmitigatingtheserisksduringthesoftware developmentlifecycle.

Anothersignificanttrendhighlightedby RajeevistheemergenceofAutomationand ArtificialIntelligence(AI).Securityevents havebecomemoreautomatedandreal-time, thankstoadvancementsinAItechnologies. ToolslikeChatGPTandBard,while

facilitatingrapidsoftwaredevelopmentfor legitimatebusinessneeds,alsopose challengesintheformofAI-driven malwareandransomwareattacks.This necessitatescontinuousadvancementsin AI-proofcybersecuritymeasures.

Rajeevalsoraisesconcernsaboutthe monetizationofdatabreaches,leadingto thealarmingtrendofRansomware.He underscorestheseriousnesswithwhichthe industrytakesthisrisk,asransomware attacks,identityfraud,andotherformsof cybercrimehavebecomelucrative enterprises.Additionally,hepointsoutthat emergingpaymentmethodslikeFedNow, withnear-real-timesettlementcapabilities, furthercomplicatetheretrievalof fraudulentfundsfromtheDarkWeb.

“Hence, automation and AI, while being a boon, are also a curse for many security practitioners, and are part and parcel of the constant cat-and-mouse game,” says Rajeev.

ExploringtheFutureofCybersecurity

Thefutureofthecybersecuritysector promisessubstantialtechnologicalchanges, andRajeevisproactiveinembracingthese transformations.Herecognizesthe transformativepotentialoftechnologyand iscommittedtostayingattheforefrontof thesechanges.

Ashyperconnectivityatscaleandmore immersiveconnectivitybecomerealities, newchallengesarise.Currently,thefocus isonidentityproofing,fraudintelligence, andmitigation.However,upcoming technologiessuchasfacialrecognition,the metaverse,handgestures,andrelated transactionusecaseswillintroduceboth disruptionsandopportunities.It’scrucialto addressthepotentialrisksassociatedwith thesecapabilities.

Inresponsetothesechallenges,effortsare alreadyinprogress.Theorganizationis activelyworkingonusecasesrelatedto theseemergingtechnologies.This

COVER STORY 18 | JANUARY 2024

proactiveapproachensurestheirreadinessto navigatethechanginglandscapeeffectively

Furthermore,OpenSourceIntelligence (OSINT)andotherdata-sharingframeworks arepoisedforimprovement.Emerging technologiesandregulationsareprompting morefirmsandenterprisestosharevital information.Theorganizationclosely collaborateswithregulatorybodiesto developandimplementnewrules.This partnershipalsoinvolvesmonitoring activitiesonthedarkwebandthe increasinglycomplexcovertcryptochannels.

TheproliferationofInternetofThings(IoT) devicesbringswithitnumerousattack vectorsandpaymentopportunitiesthat requireprotection.Preparingforthisevolving threatlandscapeisparamount.

Giventheseinnovationsandthegrowing demandforhyperconnectivity,combined withtheemergenceofnationalpayment platformslikeFedNow,whichfacilitate trillion-dollarintra-daysettlements,detecting fraudinreal-timeamidmassivedatavolumes becomesasignificantchallenge.Toaddress thischallengeeffectively,theorganization activelypartnerswithplatformandnetwork providers,ensuringtheyarewell-equippedto meetevolvingdemands.

Rajeev’sStrategiesforCybersecurity: SimpleStepstoProtectYourBusiness

Rajeevsharespracticalstrategiestoprevent cyberattacksandthreats.Headvises, “Be unpredictable. Think like a hacker and build a culture of red and blue teams to complement your developers.”

Hestressestheimportanceofregularly reviewingandrefiningriskandgovernance rules.Toprotectwhatmattersmost—whether it’sdata,information,orpeople—Rajeev recommendsstartingwithatargeted approachandthenexpandingsecurity measures.Hesuggests, “Once you feel you have achieved some good visibility and

covered decent blast radiuses, then research which tools will best facilitate their improvement execution and which solutions are looking ahead to provide the next part of your roadmap.”

Intermsofimplementingsecurity measures,Rajeevunderscorestheutility model.Hesuggests, “Think of security as a utility and don’t attempt to build solutions that are outside your expertise. Instead, plug into best-of-breed providers for identified and potential risks.” Healsocautionsagainstrelying onone-size-fits-allsolutions,notingthat fraudstersexploitcomplacency

Moreover,Rajeevadvisesstayingatthe forefrontstating, “You need to strategically be at the tip of the spear, whether in processes or software tools.”

Concerningmitigation,Rajeev recommendsavoidingtechnicaldebt.He says, “Invest in proven solutions with Long Term Support (LTS) built in.”

Drawingacaranalogy,hesuggeststhe Toyota4Runnerforlong-termsecurity planningorTeslaforashort-term perspective,aligningwiththeToyota ProductionSystem'sprinciplesof “Jidoka”(fullautomationwithhuman involvement)and“Just-In-Time”in manufacturing.

Lastly,Rajeevunderscoresinvestingin people.Heemphasizestheroleofwelltrainedandmotivatedstaff,stating, “Make sure they’re part of your LTS strategies and consider them as family members you care for. This is especially crucial when mitigating insider threats both within and outside your organization.”

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ManagementRaffaeleMautone,Founderand ChiefExecutiveOfficer

URL-www.aadyasecurity.com

Founded-2019

Description-Judyoffersaffordable,all-in-one cybersecurityforsmallbusinesses Get24/7protection withDNSfiltering,secureauthentication,password management,endpointdetection,mobilesecurity,and Judy'sTeamBlueforthreatdetection.Plus,enhance securityawarenesswithJudy’sLearningandautomated compliancemanagement

ACPL Systems Pvt. Ltd

ManagementURLFounded-

AartiBindra, ManagingDirector

www.acpl.com

Description

to
atrustedally,
System,Network,DataSecurity,Audit, Compliance,
Security.
-ACPLsteadilygrowsinInformation Security,offeringtop-notchsolutionstoIndian customers.Theirvisioniscustomersecurityand enrichment,andtheirmissionis
be
excellingin
'Security-as-a-Service,'andVirtualization
AaDya Security
1990 Best Cyber Security Companies toWatchin2024 20 | JANUARY 2024

Aerobyte

HowardHellman,Founder,

Management-

URL-www.aerobyte.com

Founded-2020

Description-Aerobyte'sobjectiveistosecurethe internet OurCyberDefenseFrameworksecuresdataon anynetworkbyprovidingscalablesolutions,cost reductions,andfuture-proofingagainstquantum computingdangers.Prioritizedatasecuritywith Aerobyte'ssimplifiedCyberDefenceFrameworks.

Fraud.Net

Management-CathyRoss,Co-founderandPresident

URL- www.fraud.net

Founded-2015

Description-FraudnetcombinesAIandcollaboration toprotectonlinebusinessesfrompaymentfraud Its unifiedarchitecturedetectsfraudinreal-time,offering data-drivenanalyticsforenhancedoperationsandrisk managementintheevolvingdigitallandscape.

Managementwww.humansecurity.com

TamerHassan,Co-founderandCEO

InCyber Compliance

Management-ErikKellogg,FounderandCEO

URL-www.incybersecurity.com

Founded-

URL2012

Description-HUMAN,acybersecuritycompany, shieldsbusinessesfrombotattackswithouradvanced HumanVerificationEngine,securingapplicationsand digitalmedia Trustedbymajorcompanies,weverify over10trillioninteractionsweekly ChooseHUMAN forrobustdigitalbusinessprotection.

Founded-2015

Description- inCyberSecurity,acybersecurityfirm,has closed.Ifyouneedcybersecurityservices,messagethem, andthey'llconnectyouwiththerightexperts.Theyare specializedinprotectingbusinessesfromcyberthreats, ensuringcompliance,andprovidingvariousserviceslike PenTestingandIncidentResponse

HUMAN
21 | JANUARY 2024

ProtectBox

Management-

KiranBhagotra,FounderandCEO

URL-www.protectbox.com

Founded-2017

Description-Protectyourhome,office,andmorewith Protection-in-a-Box!Thisaward-winningNetZero/AIdrivenwebsitesimplifiescybersecurityshopping.Easily compareandbuyallyourprotectioninoneplace Businessesandindividuals,findpersonalizedriskscoredbundles,realcustomerreviews,andoffsetyour carbonimpact

Seceon

Management-ChandraShekharPandey, FounderandCEO

URL-www.seceon.com

Founded-2015

Description-Seceon'sOTMintegratesML,AI,and dynamicthreatmodelstostreamlinecybersecurity This unifiedplatformprovidesautomatedthreat identification,fullvisibility,andreal-timeeradication, removingtheneedfordifferenttools Compare improvedcybersecuritywithoutadditionalsilosoralert fatigue.

Recorded Future

Management-

ChristopherAhlberg-Co-FounderandCEO

URL-www.recordedfuture.com

Founded-2009

Description-Thelargestthreatintelligencecompany, RecordedFuture,offersend-to-endintelligencethrough itsIntelligenceCloud Withglobalcoverageandreal-time datafromtheopenweb,darkweb,andtechnological sources,itassistsclientsgloballyinmakinginformed risk-reductiondecisions.

Saviynt

Management- DanMountstephen,SeniorVicePresident

URL-www.saviynt.com

Founded-2010

Description-Saviynt'sEnterpriseIdentityCloud supportsbusinessesinexpandingcloudeffortsand swiftlyaddressingsecurityandcomplianceissues The companycombinesidentitygovernance,application access,cloudsecurity,andprivilegedaccessto safeguardtheentirebusinessenvironment,ensuringa seamlessuserexperience.

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EMPOWERINGSMBSWITH OPTIMALCYBERSECURITY SOLUTIONS

Foryears,everythingintheB2B cybersecurityspacewas primarilyfocusedonthe enterprise.Theyweretheprominent targetforcybercriminalsaswellas cybersecuritycompanies.However,in recentyears,hackershavebeen increasinglyturningtheireffortstoward smallandmidsizebusinesses(SMBs). Eventhoughtheenterpriseremainsa high-valuetarget,theyarealsomuch moresecurethantheirSMB counterparts.TheSMBsareeasierto breachandcanbeusedasabackdoor tobreachmorehigh-valuecustomers.

Whilethetrendofcybercrimesagainst SMBscontinuestorise,theyremain largelyunprotectedandanafterthought formostsolutionproviders.Aimingto changethisnotion,AaDyaSecurity wasestablishedin2019.TheDetroit, Michigan-basedcybersecurity companyisonamissiontodisruptthe cybersecurityindustrybybuildinga smart,simple,effective,andaffordable all-in-onesolutiondesigned specificallyfortheSMBcustomer.The companyenvisionsbecomingthe industryleaderinprovidingadvanced

cybersecuritysolutionsthatare accessible,engaging,andusedby businessesofallsizestoprotecttheir mostvaluabledigitalassets.

All-in-oneSolution

MostSMBcustomerstodaylackthe time,money,andstafftoimplement, manage,andmaintainthemultiple cloudofferingsneededtoachievea strongsecurityposture.AaDyabelieves thatsizeorbudgetshouldnotlimitthe businesses'abilitytocombatcyber threats.Thus,ithascreatedanall-inone,cloud-basedplatformthatiseasy toinstall,easytomanage,andprovides 24/7enterprise-gradeprotectionand supportatanaffordableprice.Itcanbe leveragedtoprotectanybusiness,in anyindustry,with1-2500employees.

Oneofthemostuniqueaspectsof AaDya'ssolutionisitisbuiltusingthe latestArtificialIntelligenceand MachineLearningTechnology The comprehensivesolutionhasallthekey elementsneededtocombatthemost commoncyberthreatsincluding:single sign-on,passwordmanagement,anti-

phishing,andendpointprotection. Thesolutioniseasytoimplementand canbemanagedinternallybyeithera technicalornon-technicalcompany champion.Usingtheinteractive dashboard,thechampioncaneasily monitorsecuritybehaviorsforboththe companyandindividualteam members,runreports,access automatedthreatdetection& remediationservices,andone-click compliancemapping.Thisgivesthem theabilitytorespondto,andmeetthe high-securitystandardsSMBsarenow beingheldtobybothinternaland externalstakeholdersandcustomers.

JUDY:AVirtualCybersecurity Assistant

AttheheartofAaDya'ssolutionis Judy,avirtualcybersecurityassistant whichisalwaysworking,always learning,andalwaysatyourservice. Sheworksbehindthescenestokeep theclientsecure,andupfronttoanswer theirquestionsandperformITand cybersecurity-relatedtasks.Judy replacestheneedtoaddanITor securityteammemberorcontractor

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RAFFAELE MAUTONE

“Thesizeofyourbusiness, orbudget,shouldnotlimit yourabilitytocombat cyberthreats.”

and—alongwithAaDya'spowerfulbusinesstools—removestheburden fromteammembers,allowingthemtoaccesstheirworksafelyand efficiently.“Essentially, it's cybersecurity that doesn't feel like cybersecurity for a non-technical user, but is just as powerful as what's being leveraged by the enterprise,”assertsRaffaeleMautone(FounderandChief ExecutiveOfficeratAaDyaSecurity).

LeadingfromtheFront

Likemostfounders,Raffaelemanagesmultipleresponsibilities

including—fundraising,managingcompany finances,staffing,andleadingthesalesteam. Hehasneverbeenafraidtorolluphis sleevesandgettowork.Underhisauspices, AaDyawasrecognizedasoneof Powderkeg'sbestcompaniestoworkforasa top-ratedstartup.

Withtheshifttoremoteworkduetothe pandemic,Raffaelebelievesitismore importantthanevertostayconnectedwith theteamtomakesureeveryonehaswhat theyneedtobesuccessful.“Building a culture that empowers my team to be their best for themselves, their teammates, and our customers is of the utmost importance to me,”headds.

DeterminationandPerseverance

Launchinganewcompanycomeswith numerouschallengesandlaunchingthe companyduringthepandemicaddednew challengesforRaffaeleandhisteam.When theytransitionedfrombeingintheofficeto work-from-home,thecompanywasinthe middleofraisingitssecondseedroundof funding,gettingreadytolaunchtheproofof concept,anddevelopingitsgo-to-market strategy

“While it posed many challenges, our team persevered and met our milestones in a way I could have never imagined, during the circumstances that none of us could have ever predicted,”commentsRaffaele. Theshifttowardsremoteworkprovided AaDyawithanopportunitytobuildits platformduringatimewhentheneedfor increasedsecurityandsimple,effective solutionswasnevergreater.Thecompany managedtothrivethroughthatchallengeand ultimatelycreatesomethingthatcouldhelpa segmentthatwashithardbytheeconomic effectsofthepandemic.

ExpandingtheReach

Raffaelebelievesthechangesinthe workplaceduetothepandemicwilllasta longtime.Headdsthatteamsneedtobe

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morevigilantastheyshifttoworkinginvirtualenvironments, asit hasopenedupnewopportunitiesforcybercrime.AaDyais committedtokeepingitsSMBcustomerssafeastheynavigate thenewworldofremoteworkandtheever-evolvingthreat landscapethatcomeswithit.

Thecompanyisexcitedaboutitsproductroadmapwhich includesenhancementstoitsexistingplatform,amobileapp, andamorerobustendpointprotectionsolutionthatwillrival thosecurrentlyusedbytheenterprise.AaDyahasalreadybegun toexpanditsreachthroughitsnewpartnerprogramtomore quicklydeliverthismuch-neededsolutiontoSMBs,andhas planstogoglobal,startingwithbringingitssolutiontothe LatinAmericanmarketthroughnewpartnerships.

“We see the next chapter as an exciting time full of ways to reinvent business and believe it will be a chance for small and midsize businesses of all types to grow and prosper,”adds Raffaele.Inthecomingyears,thecompanystrivestohelp SMBsnavigatethisnewnormalbyprovidingthetoolsthey needtostayonestepaheadofthreats.

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11

AmazingFactsAbout Henry Ford

You Probably Didn't Know

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Henry Ford

HenryFord,theAmericanindustrialistandbusiness magnate,foundedtheFordMotorCompanyand changedtheautomobileindustrywithhisassembly-line methods.Youprobablyknowthis,butdoyouknowhow richandinfluentialhewas?Trytoguesshis_networth intoday’sdollars.Isit$10billion,$50billion,or$200 billion?Theansweris…$200billion!Yes,HenryFord wasoneofthemostpowerfulpeopleinhistory However,hehadmoretoofferthanhismoneyand fame.Thisblogpostwillreveal11fascinatingand unknownfactsaboutHenryFordthatwillshowyoua differentsideofhim.Youwilllovethisarticleifyou likecars,history,orinnovation.Sogetreadyandbuckle uptoexploretheamazinglifeandlegacyofHenryFord.

KnowHisSuccessStory

BeforewelearninterestingfactsaboutHenryFord,let usfirstknowhissuccessstory. HenryFordwasavisionaryandinnovativeAmerican industrialist.Hehadapassionforengineeringsincehe wasayoungboy

Hebuilthisfirststeamengineatage15andhisfirst self-propelledvehicleat32.Afterfailinginhisprevious businesses,hefoundedtheFordMotorCompanyin 1903.Hewantedtomakecarsaffordableandaccessible foreveryone.HeachievedthisbyintroducingtheModel Tin1908anddevelopingtheassemblylinemethodof production.

Thisreducedthetimeandcostofmakingcarsand increasedefficiencyandquality.Fordsoldmillionsof carsandbecameaworld-famousbusinessleader.He alsoinfluencedthesocialandeconomicchangesin Americaandbeyond.Hewasoneoftherichestand mostpowerfulpeopleinhistory

11Interesting&UnknownFactsAboutHenryFord

1. HenryFordEarnedMoneybyFixing PocketwatchesinHisTeens

OneofthefactsaboutHenryFordisthathehada passionformechanicssincehischildhood.Whenhewas

inhisearlyteens,heearnedsomeextramoneyby repairingpocketwatches.Helearnedthisskillby himself,withoutanyformaltraining.

Fordusedtodisassembleandreassemblea pocketwatchthathisfathergavehimuntilhe masteredthetechnique.Healsoshowedhis creativitybymakinghistoolsfromscrapmaterials. Fordfashionedtinyscrewdriversfromoldnails,and tweezersfromthespringsteel“bones”ofathrownawaycorset.

Thesetoolshelpedhimtoworkonthedelicateparts ofthewatches.HenryFord’searlyexperiencewith pocketwatchessparkedhisinterestinmechanical engineering,whichlaterledhimtobecomeapioneer oftheautomobileindustry

2. HeBuiltHisFirstSteamEngineWhen HeWasOnly15YearsOld

OneofthemostsurprisingfactsaboutHenry Fordisthathewasaprodigyinmechanics. Hedesignedandbuilthisfirstoperational steamenginewhenhewasonly15years old!HenryForddidthisin1878,using scrapmetalandpartsfromhisfather’sfarm.

Fordwasfascinatedbythepowerofsteamand wantedtocreatehisengine.Heworkedonhis projectforseveralmonths,untilhesucceededin makingitrun.Fordwassoproudofhisinvention thatheshowedittohisfamilyandfriends.

Heevenattachedittoacartanddroveitaroundhis neighborhood.HenryFord'sfirstinventionwasa remarkableachievementforayoungboyandasign ofhisfuturegreatness.

1. HenryFordWorkedatThomasEdison's Company

OneofthemostunknownfactsaboutHenryFordis thatheworkedforThomasEdison,hisrolemodel andinspiration.HejoinedtheThomasEdison IlluminationCompanyin1891whenhewasonly20 yearsold.

Fordimpressedhissuperiorswithhisskillsand dedicationandsoonbecametheChiefEngineerof

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themainelectricalplantinDetroit.Hewasresponsiblefor providingelectricalpowerforthecity.Fordworkedtherefor sixyearsandlearnedalotfromEdison’sinventionsand innovations.

EdisonalsorecognizedFord’stalentandpotentialand encouragedhimtopursuehisdreamsofmakingan affordable,reliable,gasoline-poweredautomobile.Fordtook Edison’sadviceandleftthecompanyin1899,tostarthis venture.Helaterbecameoneofthemostsuccessfuland influentialindustrialistsinhistory

2. HeWasaPotentialPolitician

HenryFordwasnotonlyasuccessfulindustrialist,but alsoapotentialpolitician.Manypeopleprobably don’tknowHenryFordhadaclosefriendshipwith PresidentWoodrowWilson,whopersuadedhimto runfortheUnitedStatesSenatein1918.Ford agreedandenteredtheraceasaDemocrat.

Hefacedatoughopponent,RepublicanTrumanH.Newberry, whospentalotofmoneyonhiscampaign.Ford,ontheother hand,didnotspendanymoneyatall.Hereliedonhis popularityandhisviewsonpeace,labor,andagriculture.

Despitehisefforts,helosttheelectionbyanarrow marginof4,500votes.However,hedidnotgiveuphis politicalaspirationsandcontinuedtovoicehisopinions onvariousissues.

1. HenryFord’sBizarreSouvenirWasaVial ContainingEdison'sBreath

HenryFordwasagreatadmirerofThomasEdison,the famousinventor,andhisformeremployer.He consideredEdisonashismentorandfriend.Oneofthe weirdfactsaboutHenryFordisthathehadavery strangewayofhonoringEdison’smemory

WhenEdisonwasdying,FordrequestedEdison’sson todohimafavor.Heaskedhimtoholdaglasstesttube closetoEdison’smouthandcapturehislastbreath.He wantedtokeepitasasouvenirofhisidol.

Edison’ssonobligedandsealedthetubewithacork afterhisfatherpassedaway Thisvialisnowexhibited

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attheHenryFordMuseuminDearborn,Michigan.It isoneofthemostbizarreobjectsinthemuseum,and asignofFord’srespectanddevotionforEdison.

2.By1919,20%ofFord’sStaffWasDisabled

HenryFordwasapioneerofsocialresponsibilityin business.Heintroducedmanyinnovationstohis manufacturingplants,suchastheassemblyline,the five-dollarday,andtheeight-hourworkday

Fordalsohadawillingnesstohirehandicapped people,whooftenfaceddiscriminationand unemployment.Henryemployedpeoplewhowere blind,deaf,orhadlostlimbsincombatoraccidents. Hebelievedthattheydeservedachancetoworkand earnaliving.Fordprovidedthemwithspecial trainingandequipmenttosuittheirneeds.

By1919,morethan20%oftheFordMotor Company’sworkforcewasdisabled.HenryFord's inclusivehiringpolicywasaremarkableexampleof hisvisionandcompassion.

3.HenryFordWasInterestedinAviation

Oneofthelesser-knownfactsaboutHenryFordis thathewasalsointerestedinaviation.Hefounded theFordAirplaneCompanyduringWorldWarI, hopingtocontributetothewareffort.However,the companydidnotachievethesuccessFordhad expected.Itfacedmanychallengesandcompetition andeventuallycloseddownin1933.

Despitethis,thecompanydidcreatearemarkable product:theFordTri-Motorairplane.Itwasasturdy andreliableplane,madeofmetalandpoweredby threeengines.Itwasusedforbothcommercialand militarypurposesandbecameaniconofaviation history.

AFordTri-Motorevenappearsinthemovie “IndianaJonesandtheTempleofDoom.”Henry Ford'saviationventurewasaboldandambitious attempttoexploreanewfieldoftechnology

4.Gallupnamedhimoneof18peopleonitslistof theMostAdmiredPeopleofthe20thCentury

HenryFordearnedwidespreadadmirationfromthe Americanpeopleforhisachievementsand

contributions.Hewasavisionaryandaleader, whorevolutionizedtheautomobileindustryand society.Hewasalsoaphilanthropistanda humanitarian,whosupportedmanycausesand organizations.

InDecember1999,Gallupconductedapollto findoutthemostadmiredpeopleofthe20th century TheyaskedtheAmericanpublictoname thepeopletheyrespectedandlookedupto.Henry Fordmadeittothelistof18people,alongwith othergreatfiguressuchasAlbertEinstein,Martin LutherKingJr.,andMotherTeresa.

HenryFord'sinclusioninthelistshowedthathe hadalastingimpactandinfluenceonAmerican cultureandhistory Thisisoneofthemost-known factsaboutHenryFord.

5.Fordreceived161U.S.patents

HenryFordwasaprolificinventor.Hehada creativeandcuriousmind,andhealwayslooked forwaystoimprovehisproductsandprocesses. Fordinventedmanythings,suchasthe quadricycle,theModelT,theassemblyline,and theV8engine.

Healsopatentedmanyofhisinventions,to protecthisintellectualpropertyandtogain recognition.Hewasawarded161U.S.patents, whichisaremarkablenumberforanindividual. Hispatentscoveredvariousfields,suchas automobiles,engines,transmissions,brakes, steering,lighting,andevensoybeanproducts.

HenryFord’sinventionsandpatentsshowedhis geniusandinnovationandmadehimoneofthe mostinfluentialfiguresinthehistoryof technology

1.HenryFordInventedaBiodegradableCar FromSoybeans

ThisisoneoftheintriguingfactsaboutHenry Fordisthathewasaninnovatoreveninhisold age.Heneverstoppedexperimentingandcreating newthings.InAugust1941,heunveileda prototypeofaplastic-bodiedcar.Itwasa remarkableinvention,asthecar'sbodywas biodegradable.

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Fordgrewsoybeansonhisfarmandused themtomakethelightweightpanels entirely.Hewantedtousethesoybean panelsinhisproductioncarsandtrucks, toreduceweightandcost.Healsocared abouttheenvironmentandwantedto makehisvehiclesmoreeco-friendly.

TheoutbreakofWorldWarIIinterrupted hisproject.Hehadtofocusonmaking warmaterialsinsteadofcars.Henry Ford’seco-friendlycarwasavisionary ideathatwasaheadofitstime.

2.TheUnitedStatesPostalService honoredtheProminentAmericans Series(1965-1978)with12postage stamps

Thisfactisalsooneoftheknownfacts aboutHenryFordisthathereceiveda tributefromtheUnitedStatesPostal Service.Theyhonoredhimwitha12¢ postagestamp,aspartoftheProminent Americansseries.

Thisseriesfeaturedtheportraitsof famousAmericanswhomadesignificant

contributionstothenation’shistoryand culture.Theseriesranfrom1965to 1978andincludedothernotablefigures suchasAbrahamLincoln,JohnF Kennedy,andAlbertEinstein.

In1966,theyissuedHenryFord’s stamp,featuringhisprofileinblue.It alsohadhisnameandthewords“USA 12c”onit.Thestampwasarecognition ofHenryFord’sachievementsand innovationsintheautomobileindustry andsociety.HenryFord’spostagestamp tributewasasymbolofhisfameand respect.

Conclusion

Inconclusion,thesearethe11 interestingandunknownfactsabout HenryFord.HenryFordwasavisionary industrialistwhochangedtheworldwith hismassproductionofaffordablecars. Additionally,heimprovedthelivesof manythroughhissuccessandhardwork. Hislegacywillcontinuetoinspiremany forgenerations.Wehopeyougained valuableknowledgefromthisblog.

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Aerobyte

How 17 Years ofVision Led to a Breakthrough in Cybersecurity

Digitalizationhasbecomeanecessityinthemodernworld.Asmoreandmoreaspectsofourlives andworkdependontheinternetandcloudservices,wealsofacegreaterrisksfrom cyberattacks.Thetraditionalsecuritymeasuresthathavebeenusedfordecadesarenolonger sufficienttodefendagainsttheevolvingthreats.Organizationsneedanewapproachtosecuretheir virtualoperations.

AerobyteCyberDefenseisacompanythatoffersauniquesolutiontothischallenge.Itadvocatesforthe adoptionofZeroTrustsecuritymodels,SoftwareDefinedPerimeters(SDP),ZTNA,andSASE architectures,whicharedesignedtoprovidegranularanddynamicaccesscontrol,dataprotection,and threatprevention.AerobytewasfoundedinMay2020byHowardHellmanandBillTabor,whohave beenworkingonthisvisionforalmost17years.Theiroriginalgoalwastocreateasafeinternetfor children,buttheyrealizedthattheirtechnologycouldalsosecuretheInternet2.0foreveryone.

“My co-founder and I have been building these security models for a very long time, and very few understood the value behind its purpose. While this is a huge leap forward, it is not the end,” said Howard.

Best-of-breedSecurityTechnologies

AerobyteCyberDefenseusesasoftware-definedapproachthatcreatesanewlayerofsecuritythatworks withanyexistingnetworktechnology,suchas5Gandsatellitecommunication.Italsoprovidesgranular controlovertheprotectionlayersandoptimizesthecommunicationflowwithitsinnovativetunneling technology

Aerobyte’scoreproductistheCyberDefenceFramework(CDF),whichisanopenplatformAPI Ecosystem.TheCDFenablesorganizationstoaccessthebest-of-breedsecuritytechnologiesthatcan reducetheriskandvulnerabilitywindowstheyfacetoday.WiththeCDF,ITexecutivescancreateand enforcepoliciesthatensuretheintegrityofTrust.TheycanalsoimplementaZeroTrustSecuritymodel foranyuser,device,application,orservice.

Additionally,Aerobyteoffersamoreadvancedoptionfororganizationsthatneedahigherlevelof security:theSoftwareDefinedPerimeterorSDP TheSDPisalightweightclientthatcansupportany devicewithanIPaddressandpreventmajorsecurityattacksthatwehearabouteveryday. “Hackers can't attack what they can’t see, and our SDP makes sure they can’t see anything,” explainsHoward.

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TheFutureofQuantum-Resistant Security

Aerobyte’squantum-resistantsecurity solutionscanbedeployedanywherein theworldwithagilityandspeed.Its innovativeCyberDefenseFabric(CDF) platformenablesITleaderstodefine, deliver,andenforcesecuritypoliciesand proceduresthatsuittheirbusinessneeds. WithCDF,organizationscannotonly defendthemselvesfromtoday’scyber threatsbutalsoprepareforthelooming quantumapocalypse,whichcouldrender conventionalencryptionobsolete.

Aerobytehasanambitiousvisiontofix thecriticalsecurityflawsoftheinternet andsafeguardthepersonalandprivate informationofconsumers,businesses, andgovernments.Theonlyobstaclethat thecompanyfacesisthescarcityof resources.However,theAerobyteteam isdeterminedtoovercomethischallenge andofferthebestservicetotheirclients. AsHoward,thefounder,andCEOof Aerobyte,says, “When you know how to expose and eliminate the dark side of the internet and create a secure environment for everyone, it can be quite frustrating to be held back by limitations.”

TheQuantum-SafeSecurityLeader

HowardistheCo-founderandCEOat Aerobytebutwearsasmanyhatsand takesresponsibilityforeverything.He hasaBachelor’sdegreeinApplied Psychology,whichsparkedhisinterest inthetechindustry Withhistechnical expertiseandinsightintotechnology trends,Howardquicklybecamea renowneddesignerofcomplexIT infrastructuresolutions.

Throughouthiscareer,hehasworked withFortune500companiesand developedvarioussolutionsforCyber Security,High-PerformanceDistributed

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Computing,andQuantumResistantEncryption.AtAerobyte, Howardisahands-onleaderwhodoeswhateverittakesto getthingsdone.Hesays, “There is no task that I will shy away from, especially when we lack the resources. Even if it’s something new to me, I will learn and figure out how to do it.” Hiscurrentfocusisongrowingtheexecutiveteamand advisoryboardtoprepareforthenextphaseofexpansionthat thecompanyisexpecting.

ThePioneerofQuantum-ResistantSecurity

Howardalwaystreatshisclientsashistoppriority.By puttingtheclientatthecenterofhisapproach,Aerobyte customizesthebusinessprocessforeachclient.Thisresults inhighercustomersatisfactionandlong-termrelationships andpartnerships.

Theincreasingcyberthreatsandtheloomingquantum apocalypsehaveacceleratedtheadoptionofAerobyte’s SecurityArchitecture.Noworganizationsunderstandthat traditionalsecuritysystemsarevulnerableandineffective whenmostoftheiractivityandinformationisoutsidetheir firewallanddomainofcontrol.Aerobytehasaclearroadmap thatwillcreateasafeandsecureenvironmentontheinternet, openingupnewmarketsandopportunitiesforhowany companywilloperateonthedigitalfrontier.Regardingthe plansandthenewtechinnovation,Howardsaid,“Ipreferto keepthisasecret,asmostorganizationsarestillstrugglingto figureouthowtoimplementandadoptZeroTrust,SASE,and SDPintheirenvironments.”

“We customize your branding and do only what work best foryou.
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HUMAN Pacemaker in Bot Mitigation and Protection

Today's marketing, advertising, and cybersecurity teams confront online challenges such as distinguishing real users from impersonating fraudsters, especially when they come from millions of malware-compromiseddevices.Sophisticatedbotscanmimic human behavior by hijacking browser history and activity whenvisitingwebsites,andmore.Sincethesebotattackslook and act just like humans, they evade and overwhelm current botdetectionmethodologiesthatareofferedasafeature.

HUMAN (formerlyWhite Ops), a NY-based cybersecurity company, specializes in stopping these types of attacks. The companywasfoundedinthebackofasci-fibookstorewitha missiontoprotecttheintegrityoftheinternetbydisruptingthe economicsofcybercrime.HUMANhasdevelopedanawardwinning verification engine that detects and protects its customers from the most sophisticated bot activity on the internet including its Advertising Integrity, Marketing Integrity,andApplicationIntegritysolutions.

Cutting-edgeBotMitigationSolutions

While anomaly-based detection solutions can catch some of today'sbasicbots,mostcompanieslackthetoolstocatchmore sophisticatedbotsthathavemirroredhumanactivityandasa result cannot stop these automated attacks HUMAN's Application Integrity protects against the abuse of applications and websites by bots and fraudsters, including web scraping, automated account creation, and account takeover attacks. The solution distinguishes bots from real humanactivityandmitigatesattackersthroughseveralthreat models.

The entertainment and streaming industries have seen a dramatic increase in sophisticated bot attacks recently HUMANisactivelyworkingtostopfraudintheseindustries. Streamingfraudas aconceptis stillinitsinfancy, however, it has gained momentum with investigations into fraudsters whoseteamshavebeenaccusedofusingbotstoinfluencethe popularity of songs to get them on the top of the charts. HUMANworkswithstreamingservicestoeliminatethistype ofbotactivitytoprotecttheartistsandlisteners.Thecompany had success in the video streaming industry, particularly as it relates to CTV The team detected and disrupted the most sophisticatedCTVadfraudschemetodate.—PARETO.

Additionally, sophisticated bots are impacting marketing campaigns today as a majority of traffic visiting websites, filling out forms, creating accounts is non-human i.e. bots. HUMAN'sMarketingIntegritySolutionsolvestheproblemof marketing fraud by giving brands visibility into where the source of bot traffic is coming from so brands can be protected to ensure they engage with real humans. When the brandstakethisaction,conversionratesgoupsignificantlyand itdrivesbetterbusinessresults.Thishelpstheindustryreduce fraudandprovideabetterexperienceforcustomers.

InnovativeApproach

Bots have dramatically become more sophisticated alongside technologyovertheyears.Theyevadedetectionbymimicking humanbehaviorsowellthatitbecomesdifficulttospotandstop them. Thus, instead of relying on traditional, anomaly-based detectionindigitaltransactions,theHumanVerificationEngine investigateseachtransactionforsignsofautomation,

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HUMAN Security 41 | JANUARY 2024
Tamer Hassan, Co-founder & CEO
The more we protect together, the more trusted the digital ecosystem becomes. “

continuously monitoring for device and network-level data to pinpointevidenceofbreachorfraud,constantlyhuntingfornew threatstostopthem.

The engine protects web and native mobile applications by delivering the detection payload on every transaction across desktop and mobile environments to detect malicious bot activity Companies can easily deploy HUMAN's technology within minutes through a JavaScript tag, Software Development Kit (SDK), or a 1x1 pixel for environments that do not accept JavaScript. Once detection tags are placed, macrosarepopulatedandmetadataissenttothedashboardfor immediatereporting.

“Our innovative approach combines superior detection techniques, global visibility, and a dedicated team of cyber threat intelligence analysts enables us to protect many of the largest internet platforms and brands across the globe,” says TamerHassan(Co-founderandCEOof HUMAN).

SpearheadingtheGrowth

Tamer grew up in the Bay Area, where he was introduced to technologyearly Hequicklytaughthimselftocodeattheageof eight. While he was studying engineering at the Air Force Academy in Colorado, the 9/11 terrorist attacks happened and heknewhehadtodoeverythinghecouldtohelpprotectothers. Hespentthenext12yearsasacombatsearch-and-rescuepilot flyingBlackHawkhelicopterstosavemilitaryandcivilianlives behindenemylinesinIraqandAfghanistan.

After his time in the military,Tamer combined his passion for coding and protecting by co-founding HUMAN in 2012. StartingasaCTO—wherehehelpeddevelopatechnologythat hasbeenrecognizedindustry-wide,Tamerwasappointedasthe CEOofthecompanyin2019.Underhisdynamicleadership,at theendof2020,HUMANreceivedastrategicinvestmentfrom Goldman Sachs Merchant Banking Division, in partnership with ClearSky Security and NightDragon to accelerate its growth.

CollectiveProtectionApproach

“Our competitors are fraudsters, and just like the technology they are ever-evolving trying to find new ways to take advantage of humans on the internet We stop them,” adds Tamer HUMANbelievesinacollectiveprotectionapproachto combatthis.Thismeansthemorecompaniesitworkswith,the better visibility it has on the internet. Today, the company protects the largest internet platforms and companies from sophisticated bot attacks by verifying the humanity of more than10trillioninteractionsperweek,givingHUMANthemost unique signal and accurate bot detection in the industry.With thatbetterpicture,HUMANcanaccuratelyprotectcompanies andtheirconsumers.Additionally,whenHUMANfindssome maliciousbotactivityononeendoftheinternet,itcandeploy protections across all companies they work with. “Currently we protect 85% of the programmatic ecosystem. As more companies sign onto our mission, the internet becomes safer,” Tamercontinues.

TheEmergingThreats

2020wasformativeforbusinessesastherewasanewemphasis on connecting with consumers digitally. With this pivot to digital,newthreatsareemergingthatorganizationsneedtobe awareof.Tamerpredictsthateverycompanywillrealizethat application security attacks and marketing fraud are much biggerproblemsthantheyhaverealizedandcannolongerbe acceptedasthecostofdoingbusiness.

Furthermore, with bot fraud becoming an increasing area of concern,Tameranticipatesthatmarketingleadersandsecurity leadersfromthesamecompanywillcometogethertoaddress thebotproblemholisticallybyleveragingnewbotmitigation technologies.Byimplementingthesetechnologies,marketers andsecurityleaderswillhaveincreasedvisibilityintoattacks and be able to stop them, reducing risk and losses to the business and improving conversion rates and their business results. Additionally, as parts of the world begin to open up, Tamerexpectsthattherewillbeadelugeofsophisticatedbots jumpingintograbflightsandticketstoevents.Nowisthetime toworktogethertostopthem.

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Dan Mountstephen

AProminentFigureinCybersecurity, SafeguardingDigitalIdentities

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Theworldisrapidlyembracingadvanced technology,leadingtothewidespreadintegration oftheinternetandsmartdevicesineverysector. Consequently,concernsregardingdigitalsecurityand governancehavesurged.Recently,therehasbeena troublingincreaseinthefrequencyofsensitivedata breaches,posingasignificantthreattotheglobal community.Intherealmofbusiness,suchbreachesimpede growthanderodetrustamongtheclientbase.Asaresult, businessesareactivelyseekingsecureanddependable cloudservicesthatencompassallessentialaspects.Toshed lightonthiscriticalissue,wehadtheprivilegeof interviewingDanMountstephen,theSeniorVice Presidentof .fortheAPACregion.He SaviyantInc generouslysharedvaluableinsightsthatcanhelpbusiness ownersnavigatethiscomplexlandscape.Let'sdelveinto ourdiscussionwithhim!

Dan’sCareerTrajectory

Dan,abusinessgraduatefromLiverpoolJohnMoores University,embarkedonhisprofessionaljourneyinthe technologysector.HebeganhiscareerinLondonwith CiscoSystems,aglobalnetworkingpowerhouse.Shortly after,heseizedtheopportunitytorelocatetoSingapore, whichhehascalledhomeforthepast15years. Duringthisperiod,Danconcentratedonhoninghis expertiseinSoftwareSalesandCyberSecurityand specializinginhelpingMNCsscaleacrosstheAsiaPacific Region.Overthelastfiveyears,hisjourneyledhimto assumeasignificantrole,takingthehelmofAPAC operationsforDelinea.Subsequently,heassumedthe positionofSeniorVicePresidentatSaviyntinthesame region.

Dan’scareerinsoftwaresaleswasdrivenbyhisaspiration tocollaboratecloselywithoutstandingITleadersandgain insightsintotheirstrategicuseoftechnologytoachieve organizationalgoals.Thiscareerpathallowedhimto witnessfirsthandtheprofoundandpositiveimpactofthese solutionsonbusinesses.

Saviynt’sEmergenceintheCyberworld

Dansharedvaluableinsightsabouttheestablishmentof SaviyntInc.,foundedin2010.Thecompanyspecializesin cloud-basedEnterpriseIdentityManagementthroughits renownedEnterpriseIdentityCloud(EIC). Saviynt’scoremissioniscrystalclear:toempower organizationsbyeffectivelysecuringandgoverningdigital identitiesandaccess.Theyachievethisbyoffering

Balance is key, as is a commitment to constant learning and improvement and being adaptable and flexible in my approach to managing a globally diverse team “
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comprehensiveidentitysolutionsthatnotonlyprotect databutalsoensureregulatorycomplianceand enhancesecurityintoday’scomplexdigital environments.

WhatdistinguishesSaviyntfromcompetitorsinthe industryisitsdedicationtosimplicityandefficiency

Whilemanyothershavegrownthroughacquisitions, resultingincomplicateduserexperiencesand increasedownershipcosts,Saviynttakesadifferent approach.TheirEICfeaturesaunifiedidentity platformthatenablescustomerstomanagetheentire identitylifecyclethroughasinglearchitecture.

Thisapproachprovidesseveraladvantages.Firstly,it offerscustomersimprovedinsightsintopotentialrisks. Secondly,itsignificantlyreducesthetotalcostof ownership,makingitamorecost-effectivechoice comparedtovendorswhorelyonmultipleproductsto providesimilarfunctionality.

Saviyntservesvariousindustries,addressingdiverse challenges.Thisincludesenhancingcybersecurityfor zero-trustinitiativesandstreamliningonboarding processesforemployees,faculty,orsupplierstoensure greaterefficiency “Regardless of the specific business initiative we’re addressing, our primary focus is on identifying and alleviating the pains experienced by the organization, no matter how they manifest. Much like the organizations we collaborate with, we place a strong emphasis on metrics and always prioritize delivering tangible returns for our customers,” says Dan.

HighlightingBusinessGrowthandExpansion

InhisleadershiproleatSaviyntInc.,Danshoulders significantresponsibilitiesandachievesnoteworthy milestones.Hisprimaryresponsibilityinvolvesdriving thecompany’ssuccessintheregion,withaspecific emphasisonfosteringgrowth.Overthepasttwoyears, underhisguidance,histeamhasconsistentlyachieved animpressive30%quarter-over-quartergrowthrate, whichisasourceofgreatprideforDan.

TheirreachextendsnotonlytocustomersinSriLanka andSingaporebutalsoasfarasPerthinAustraliaand thePhilippines,amongotherlocations.Danconsiders itanhonortofulfillhisdutyofensuringcustomer satisfactionandeffectivelyconveyingtheirneedsto theleadershipteam.Thiscommitmentunderscoreshis dedicationtotheorganization’smissionandvalues.

ProactiveStrategiesforSustainingCompetitivenessin theBusinessArena

Danemphasizestheimportanceofproactiveleadershipin today'sfiercelycompetitivebusinesslandscape,with heightenedconsumerawareness.Withinhismarketing organization,theirprimaryobjectiveistoprovideengaging, informative,andrelevantcontentthatcapturestheattention ofcompaniesactivelyaddressingintricateITchallenges andadvancingtheirdigitaltransformationefforts.He furtherexplains, “We regularly engage our existing customers, encouraging them to share their experiences in a multitude of formats, such as case studies, customer panels, and whitepapers. This approach enables us to facilitate knowledge sharing, ensuring that a wide audience can learn from the diverse range of projects and initiatives undertaken by our customers.”

StrikinganEssentialBalanceforSustainedGrowth

Danhasaclearunderstandingofwhyheworksinthis industryandhowitaffectshislife.Consequently,he followscertainroutinestomaintainabalancedlife.He explains, “I'm an early bird, and I enjoy the first few hours of the morning that allow me to clear my priorities before the children are awake. I try to clear important assignments and then have breakfast with the family before fitting in a run or a boxing class depending on the meeting schedule. Can we ever be in perfect balance? It's certainly something I strive for, but my family might tell you otherwise!”

Thegloballandscapeofbusinessleadershipiscontinually evolvingduetofactorssuchastechnological advancements,economicshifts,geopoliticaldevelopments, andchangingsocietalexpectations.Danacknowledgesthat theglobaltrendofworkingfromanywherehasblurredthe boundariesbetweenworkandhomelife.Headds, “Personally, I enjoy podcasts and audiobooks that allow me to stay up to date with trends as a revenue leader and in the cybersecurity and software space. I tend to listen to these when driving or out exercising.”

AdviseforEmergingBusinessLeaders

● Ameticulouslycraftedplanwithdedicated executionisundeniablycrucial,butthevalueof havinganexceptionalteamcannotbeoverstated.

● Beyondtheprofessionalrealm,werecognizethe importanceofenjoyingourtimetogetheratwork.

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ACOMPREHENSIVE GUIDETOINDUSTRY

The Next Big Industrial Revolution

Youmighthaveheardofthe

FourthIndustrialRevolution,or Industry4.0,whichbroughta waveoftechnologyandautomationinto ourfactoriesanddailylives.Butholdonto yourhatsbecausethere’ssomethingnew onthehorizon:Industry5.0.Moreover, it’slikethenextlevelofthegame, buildinguponwhatIndustry4.0started. Thus,theworldistalkingaboutIndustry 5.0,andit’stimetodivedeepto understandtheimpactitwillhave.Ifyou arewonderinghowitstandsoutfromits predecessor,Industry4.0,thecool technologiesdrivingit,andwhich industriesmightgetamakeover,well, we’reabouttoexploreitall!

Industry5.0vs.Industry4.0:What’stheBuzz?

Industry-5.0-vs.-Industry-4.0-What’s-the-Buzz

RememberIndustry4.0,thetech-savvyrevolutionthatbrought automationandconnectivitytotheparty?Well,Industry5.0takesthat upanotch.WhileIndustry4.0wasallaboutrobotsandmachines workingefficiently,Industry5.0inviteshumansbackintothemix.Itis liketransformingaone-persondanceintoaduet,wherehumansand machineswaltztogethertocreatesomethingamazing.

What’sDifferentAboutIndustry5.0?

What’sthedealwithIndustry5.0?Well,imagineIndustry4.0asa super-smartrobotdoingalltheheavyliftinginafactory.Itisefficient andall,butitismissingalittlesomething–thehumantouch.Industry 5.0stepsintobringthattouchback.Itisallaboutputtinghumansfront andcenter,workingtogetherwiththosesmartmachines.

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Picturethis:inanIndustry5.0setup,humansandrobots teamuplikesuperheroestocreateamazingstuff.People bringtheircreativity,problem-solvingskills,andthat warmfuzzythingwecallintuitiontothetable.Robots, ontheotherhand,bringprecision,speed,andtireless energy.Itislikeabuddy-copmoviewherethehuman detectiveandtherobotpartnersolvecrimestogether; theyeachhavetheirstrengths,andtogetherthey’re unstoppable.

WhyItMatters?

Now,youmightbewondering,whyshouldwecare aboutIndustry5.0.However,forstarters,it’sgotabig heartfortheplanet.RememberhowIndustry4.0made thingssuper-efficient?Similarly,Industry5.0takesita stepfurther.It’snotjustaboutmakingthingsfastand cheap;it’saboutdoingitinawaythatdoesn’thurtthe Earth.Thinkofitasafactorythatgrowsitsown vegetablesandusessolarpanelsforpower Therefore,it isnotjustmakingthings;it’sbeingagoodneighborto theenvironment.

Industry5.0isn’tjustaboutmakingfactoriesgreener.It isalsoaboutmakingsurethatwhentoughtimescome knocking(likeapandemicorasupplychainhiccup), theshowcanstillgoon.Itislikebuildingatreehouse thatcanswaywiththewindinsteadofcrumblingwhen abreezeblows.InIndustry5.0,factoriescanadaptand keepchurningoutproductsevenwhenthingsgetalittle rocky

HowcanIndustry5.0makeBusinessesandSociety Better?

So,wehavetalkedaboutthisfancyIndustry5.0thing andhowitisallabouthumansandrobotsteamingupto createcoolstuff.Butyoumightbewondering,what’sin itforbusinessesandtheworldaroundus?Well,the benefitsareprettysweet!

BenefitsforBusinesses

Youknowwhateverybusinesswants,right?Todo thingsbetter,faster,andwithoutbreakingthebank. That’swhereIndustry5.0comesinwithacapeanda superheroattitude.

• IncreasedProductivity:Withhumansandrobots workinghandinhand,thingscangetdonequicker

andwithfewerhiccups.Forinstance,thinkaboutit: robotscanhandlerepetitivetaskswithoutgetting tiredorcranky,leavinghumanstofocusonthebrainy stuff.

• Efficiency:Industry5.0setsupateamworksituation whereeveryone’sstrengthsareputtogooduse. Robotshandlethenitty-gritty,andhumansbring creativity.Itislikeatag-teammatchwhereeveryone wins.

• CostReduction:Industry5.0isn’tjustfunand games;itisaboutsavingthosepreciouspennies. Moreover,robotscanhelpcutdownonwasteand mistakes,whichmeanslessmoneygoingdownthe drain.Inaddition,withtasksbeingdonefasterand smoother,businessescansaygoodbyetounnecessary costs.

• Safety:Robotscantakeonriskyjobslikehandling hazardousmaterialsorworkinginextreme conditions.Thatmeansfeweraccidentsandmore peaceofmindforeveryoneinvolved.

BenefitsforSociety

Industry5.0isn’tjustawinforbusinesses;societygetsa front-rowseattotheawesomenesstoo.

• JobCreation:Rememberthosenewopportunities wetalkedaboutearlier?Well,that’sbecauseIndustry 5.0needssomeskilledfolkstokeeptherobotparty going.Thinkofitasachanceforpeopletolearnnew tricksandstayvaluableinthejobmarket.

• Sustainability:WithIndustry5.0’sfocusonbeing kindtotheEarth,we’relookingatagreener economy.Lesswaste,lesspollution,andmorehappy trees–whowouldn’twantthat?

• Resilience:Industry5.0isn’tjustafair-weather friend.Whentoughtimeshit,likeaglobalpandemic orasupplychainshuffle,thesesmartfactoriescan rollwiththepunches.Itislikehavingabackupplan thatnevergivesup.

ChallengesAhead

Now,itisnotallrainbowsandbutterflies.Thereareafew bumpsontheroadtoIndustry5.0greatness.

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Skills:Forbusinesses,Itisallaboutgettingtheir teamuptospeed.Thatmeansteachingemployees newskillsandhelpingthemadjusttotherobot revolution.Itislikeupgradingyourcharacter’sskills inavideogame–ittakestimeandeffort,butthe rewardsareworthit.

Investment:Newtechnologiesdon’tcomecheap, andbusinessesneedtobewillingtoputtheirmoney wheretheirrobotsare.Itisaninvestmentinthe future,butitrequiressomefinancialbravery

Ethics:Asrobotsbecomemoreintegratedintoour lives,therearequestionstoansweraboutthingslike privacy,fairness,andwho’sresponsibleifsomething goeswrong.Moreover,itislikethewildwestof Technology,andweneedsomedigitalsheriffsto keepthingsincheck.

HowisitEmbracingaPromisingFuture?

• TechnologiesoftheFuture:Artificial Intelligence(AI),theInternetofThings(IoT), and3DprintingaretheheroesbehindIndustry 5.0.Moreover,AIhelpsmachineslearnand makedecisionslikehumans(well,almost),IoT connectsgadgetsandgizmos,and3Dprinting letsusbringourwildestideastolife.Itislikea techdreamteam,andthey’reallworking togethertomakethefuturebrighter.

• IndustriesontheRadar:Thinkabout manufacturing–factoriesbuzzingwithrobots andhumansteaminguptomakeproductsfaster andbetter.Butitdoesn’tstopthere.Moreover, healthcaremightseesuper-smartrobots assistingdoctorsandnurses,makingsure patientsgettop-notchcare.Similarly, agriculturecouldbecomemoreefficient,with sensorsandAIhelpingfarmersgrowmorefood withlesswaste.Therefore,itislikegiving variousindustriesafancyupgrade.

• TheGovernment’sHelpingHand:Youmight wonder,what’sthegovernment’sroleinallthis? Well,governmentscanbelikecheerleaders, rootingforIndustry5.0tosucceed.Moreover, theycancreatepoliciesthatsupportthegrowth ofthesenewtechnologies,offerincentivesto businessesadoptingthem,andprovidetraining programstohelppeopleacquiretheskills

neededinthistech-poweredworld.Itislike havingamentortoguideyouthrougha challenginggamelevel.

• EthicalDilemmas:Ah,ethics–thetrickypart. AsIndustry5.0takescenterstage,itbringsalong afewmoralquestions.Like,who’sresponsibleif arobotmakesamistake?Howdoweensure robotstreateveryonefairly?Andwhatabout privacywhenmachinesknowsomuchaboutus? Thesearerealhead-scratchersthatneed thoughtfulanswers.Itislikeexploringuncharted territorywhereourvaluesandtechnology intersect.

TheImpact

Firstoff,itmightchangethewaywework.Moreover, imagineyourselfinafactoryoranofficewhererobots dotherepetitivestuff,andyougettouseyour brainpowertocomeupwithcoolideas.Similarly,it’s liketradingaboringchoreforanexcitingadventure. InAddition,Industry5.0couldcreatenewkindsof jobswehaven’teventhoughtofyet.Furthermore, somebody’sgottobuild,program,andfixthose robots,right?So,therecouldbeawholebunchof opportunitiesforfolkswholovetinkeringwith technology

Wrap-UpInaNutshell

Inanutshell,Industry5.0islikethetech-savvycousin ofIndustry4.0,andithassomefancynewmoves.Itis allaboutteamworkbetweenhumansandrobots, makingthingsinawaythat’skindtotheEarth,and beingtoughenoughtohandlewhatevercurveballsthe worldthrows.So,getreadyforafuturewhereyouand yourrobotsidekickmightjustchangetheworld–one awesomeinventionatatime!

Itisanamalgamationofhumansandmachines,driven byAI,IoT,andotherfancytech,promisingabrighter futureforvariousindustries.Governmentslendahand tomakeithappen,andwe’reallsetforanexciting ride.Butremember,aswestepintothisnewera,we alsoneedtoaddresssomeseriousquestionstoensure thatourdigitalpartnerbehavesethicallyand responsibly.Itisathrillingadventureintothefuture, wherehumansandtechnologywritethestorytogether

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