The 10 Influential Women in Tech, 2024

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Zamecnikova Marie

EDITOR’S LETTER

THE FUTURE OF TECH IS FEMALE

Thetechgameischangingforthebetter.Andit’shightimeyoutooknotice.Forgetthe tiredstereotypeofthelonemalecoderhunchedoverakeyboard.Thefutureoftechnology isvibrant,diverse,andundeniablyfemale.

Theevidenceisirrefutable.Arecentstudyshowswomennowmakeupnearly27%ofthe techworkforce.Thatnumber’sclimbingsteadily,andit’snotjustamatteroffilling seats.Thesearetrailblazingwomenwiththebrains,thevision,andthesheergumptionto disruptthestatusquo.

Whatdothesewomenbringtothetable?Technicalprowess,forsure.They’renotthereto playdress-up.Theycode,theyengineer,theyunderstandthenutsandboltsoftheindustry

Butthat’snotall.Theybringleadershipacumen,andastrategiceyeforthelonggame.And mostimportantly,they’rebuildingasupportsystemforotherwomenintech.

Let’smeetthedoers,shallwe?Thisissuefeaturessomeofthemostextraordinarywomen reshapingthetechlandscape.We’vegotMarieZamecnikova,CEOofMarieOlivieLtd., onthecover.Awomanwithafireinherbellyforinnovationandaknackforbridgingthe gapbetweenbusinessandtechnology.That’sthekindofleadershipweneed.

Marie’sbackgroundinIT,coupledwithaburningdesireforinnovation,hasmadehera bridgebetweenbusinessandtechnology.Shedoesn’tjusttalksolutions,shedeliverswitha hands-onapproachthatsetsherapart.

AndMarie’sjustthetipoftheiceberg.We’vegotinspiringleaderslikeBethBauer,Connie Ansaldi,AlisonArmstrong,andHuiWu-Curtis.Eachwithitsownstory,eachleavingits mark.

Thisissueisacelebration,yes,butit’salsoacalltoaction.Acallforyoungwomento embracetheirtechdreamsandsmashthoseindustrystereotypes.Acallforcompaniesto wakeupandnurturediverse,inclusiveenvironmentswherethesewomencantrulythrive.

We hope you enjoy this issue as much as we enjoyed putting it together!

HappyReading!

PUBLISHER ARCHANA

EDITOR-IN-CHIEF VIKRAM

MANAGING

PANKAJ

PROJECT

PANKAJ

PROJECT MANAGERS

JUSTIN

CREATIVE

SACHIN

VISUALIZER

AAKASH

RESEARCH

ADVERTISING

M A R I E Z A M E C N I K O V A

Cover Story

CONNIE
CEO | Marie Olivie Ltd.

Zamecnikova

Keypoints:

● MarieZamecnikova, withabackgroundinIT andapassionfor innovation,founded MarieOlivieLtd.to bridgethegapbetween businessand technology,sparking digitaltransformation forclientsacross varioussectors.

● Herhands-onapproach andcommitmentto innovationhave propelledMarieOlivie Ltd.tobecomealeader indigitalconsultancy, offeringtailored solutionstoclientslike theEuropean Commission,UCB,and NATO.

● Throughinitiativeslike Innovatology,Marie OlivieLtd. democratizes technologyknowledge, empoweringboth professionalsandthe widerpublictoexcelin thedigitalera.

MMarieZamecnikovaspentseveralyearshoningherskillsand understandingoftheITindustrybeforelaunchingherstart-up. Today,MarieOlivieLtd.iscrossingtheboundariesoftraditional ITandtechnology,aidinginthedigitizationofvarioussectors.

Marie’shands-onapproachwascrucialforunderstandingeach aspectofthebusinessbeforedelegatingtospecialistslikeeditors andbrandandsocialmediamanagers.Herproudestachievement islaunchinghercompanyat26andservingasitsCEOsince. Thisearlystartallowedhertoinnovateandpilotnewinitiatives, settingMarieOlivieLtdapartfrommoreestablishedfirms.

MarieZamecnikovainitiallyhadapassionforinternational relations,design,andbusinesscoordination,butshewasdrawnto thedynamicchallengesofthetechindustry.Despitetheattractive prospectsinherhomeland,theCzechRepublic,sheyearnedfor somethingmore.Shecravedtheexperienceofexploringthe worldandunderstandinghowtechnologyoperatesandimpacts differentculturesandeconomiesoutsideherowncountry This desireforexplorationandherexpertiseinprojectmanagementled hertothetechindustry Thefield’sinherentchallenges,requiring innovativeproblem-solvingandconstantadaptation,havenot onlyfueledhergrowthbutalsosolidifiedhercommitmentto makingameaningfulimpactthroughtechnology.

Despitethecompany’simpressivegrowth,Zamecnikovabelieves MarieOlivieLtdisonlyscratchingthesurface.Havingfaced unemploymentasayoungprofessional,she’scommittedto creatingacompanyculturethatvaluesandrecognizeseveryteam member’scontribution.Moreover,sheisdeterminedtocontinue pushingtheboundariesofwhat’spossibleinthetechindustry.

MirrorReview:Canyourecounttheuniquejourneythatled tothebirthofMarieOlivieLtd.?Whatdistinctiveservices andsolutionsdoesyourcompanyoffer?

Marie:WefoundedMarieOlivieLtd.withavisiontoleverage technologyasabridgebetweenbusinessandIT Thisvision aimedtoigniteinnovationinprocesses,workflows,andsystems forourclientsacrossboththeprivateandpublicsectors.We wantedtomaketechnologymoreaccessibleandstimulate

innovation.Astimepassed,MarieOlivieLtd. becameabeaconofdigitaltransformation,offering customconsultancyandinnovativesolutions.

OurservicesrangefromstrategicITconsultancyto thedevelopmentofstate-of-the-artdigitalplatforms. Wefocusparticularlyonempoweringorganizations suchastheEuropeanCommission,UCB,and NATO.ThroughourInnovatologyinitiative,we shareourexpertisewiththepublic,spreadinsights, andcultivateatech-savvycommunity

MirrorReview:WhatmakesMarieOlivieLtd. standout?Whatuniquevaluedoesyour companyoffertoclients?

Marie:WepositionMarieOlivieLtd.asbotha pioneerindigitalinnovationandabridgebetween thetechnologicalandbusinessworlds.Ourunique valuepropositioncomesfromourcommitmentto actasacatalystfortransformativeprocesses,

We must act swiftly; we need more women in tech to correct disparities and guide AI towards serving everyone equitably “

workflows,andsystemsacrosstheprivateandpublic sectors.Weofferexclusive,custom-madedigitalservices thatdriveinnovationandefficiency.

AstheCEOofNVIDIAsaid,“Everyfieldinthefuture willbedigitalized.”Withthisvisioninmind,weextend ourexpertisebeyondtraditionalB2Bboundariesthrough our“Innovatology”project,democratizingtechnology knowledgeandempoweringbothprofessionalsandthe widerpublic.Thisdualapproachequipsourclientsand followerstonavigateandexcelinthedigitalera,making technologyaccessibleandbeneficialforall.

MirrorReview:Whattypesofclientsdoyouwork with?Whataretheirmostcommonpainpoints?

Marie:WeareshiftingMarieOlivieLtd.towardsaB2C modelthroughourInnovatologyinitiativetodirectly engagewithindividualsinterestedintechnologyand innovation.Similarly,weconnectwithtechenthusiasts, professionalsseekingtoharnesstechforgrowth,and thosecautiousofartificialintelligence,offeringthem clarityandunderstanding.

Ouraudienceprimarilystruggleswithnavigatingthefastpacedtechlandscapeandleveragingtechnologyfor personaladvantage.Inresponse,wearelaunchingdigital coursesthatdemystifytechtrendsandprovidestrategies forpersonalbrandingandmonetization.Thisinitiative highlightsourcommitmenttoempoweringindividuals withtheknowledgeandtoolsneededtothriveina technology-drivenworld.Ifyouwantmoreinsights,stay tunedtoourInnovatologychannels!

MirrorReview:Couldyoupleasesharewithusthe challengesyoufacedasawomaninthetechindustry? Howdidyouovercomethem?

Marie:Asawomanandamentorinthetechindustry, I’veexperiencedandobservedapervasivestrugglefor respectandequitableopportunities. Manyofmymentees havetoldmetheyfeeloverlookedanddesiremore significantresponsibilitiesthatareoftenmorereadily giventotheirmalecounterparts.

Toaddressthis,Iestablishedamentorshipprogram specificallydesignedtoequipwomenwiththeskillsand confidenceneededtocommandrespectandtakeon deservedresponsibilities.Thisinitiativeisalsoa fundamentalpartofourupcomingcourses,tailoredto

Women in tech aren’t just necessary; they’re indispensable “

providewomenintechwiththetoolsto securetheirrightfulplaceinafieldripe forchange.

MirrorReview:Tellusaboutyour team.Whatisyourcompanyculture like?

Marie:Wehavecreatedanopenand dynamiccultureatMarieOlivieLtd., reflectingthefast-pacedtechindustry weworkin.Ourcommitmentto inclusivity,bornfromthechallengesI facedearlyinmycareer,recognizes eachteammember’sunique contributions.Therefore,webuiltan environmentthatcelebratesdiversity andinternationalperspectiveswhere freedomofexpressionisparamount. Thisapproachensuresthatevery individualhastheopportunitytovoice theirambitionsandareasforgrowth.

Inaddition,ourweeklyinitiativesfoster innovationandadaptability,allowingus toevolveconstantly.Byprioritizing thesevalues,wenotonlyenhanceour workbutalsoensurethateveryteam memberfeelsseenandvalued.

MirrorReview:Asawomanintech, whatmessagewouldyouliketo conveytotheworldaboutthe significanceofdiversityandinclusion intechnology?

Marie:Mymessageisarallyingcryfor womentobefearless:it’stimetostep forwardanddrivechange.Thefield, especiallyartificialintelligence,facesa criticalchallengewithdatathatis skewedtowardmaleperspectives.This imbalancecanresultinbiasedAI decision-making,impactingareasas crucialashealthcare.It’snotjustabout fairnessbutaboutharnessingthe comprehensiveinsightsthatonly diversitycanoffer.

Wemustactswiftly;weneedmore womenintechtorectifythese

COVER STORY

disparitiesandsteerAItowardsserving everyoneequitably Womenintecharenot justnecessary;theyareindispensable.

MirrorReview:Howdoyoumanageto haveaperfectwork-lifebalance?Whatare yourhobbies/interestsbeyondthecabin?

Marie:Mypassionforalternativemedicine, sports,anddrawingplaysasignificantrolein achievingabalancedwork-lifedynamic.By delvingintobiohacking,Ioptimizemy energylevelsbeyondconventionalmeans, whichisinstrumentalinmanagingmy businessandpersonallife.Iembrace innovativeandtraditionalhealthpractices liketheWimHofmethod,icebaths,and saunasessions,whichcontributetomy overallwell-being.

Drawingalsoallowsmetotapintomy feminineenergy,providingavulnerableand creativeoutletformyaspirations.Meanwhile, engaginginmartialartsandsportsshooting helpstohonemyresilienceandleadership skills.Bybalancingtheseactivities,I maintainnotonlyawork-lifeequilibriumbut alsoahealthyintegrationoffeminineand masculineenergies,whichiscrucialinthe businessworld.

MirrorReview:Isthereanythingyouwish youhadknownbeforeyoustartedyour owntechcompany?Whatadvicewould yougivetowomenwhoaspiretofollowin yourfootstepsinthetechindustry?

Marie:ThemantraIlivebyis“NoHealth, NoWealth.”Myadvicetowomenintechand beyondisthis:Prioritizeyourwell-beingwith thesameintensityasyourcareergoals. Pursuingprofessionalmilestonesrelentlessly withoutmaintainingyourhealthcanputboth yourpersonalandbusinessaspirationsatrisk.

Balanceiscrucial—makeanearlyinvestment inyourhealth,anditwillyielddividends, enablingyoutobuildandsavoryour achievements.Remember,yourhealthisthe silentpartnerinyourventure;nurtureit,and youlaythegroundworkforlastingsuccess.

Carnaval Art

Management-ConnieAnsaldi,CEO

URL-www.marketplace.carnaval.art

Founded-2021

Description-CarnavalArtisahighly–curatedNFT marketplaceofIbero-Americanartistssecuredonthe BitcoinblockchainnetworkontheRootstocksidechain

Covéa

Management-SylvieNoel,ChiefProcurementOfficer

URL-www.covea.com

Founded-1999

Description-Astronganddynamicfinancialplayer,Covéa isaleadinginsuranceandreinsurancegroupinEurope

Management-

CatherineVlaeminck,VPof GlobalMarketing

URL-

www.infinidat.com

Founded-

2011

Description-Infinidatfocusesonreturningbusiness valuetoclientsbyeliminatingconflictsbetween performance,availability,andcostforenterprisestorage onamulti-petabytescale.

Mimoto

Management-

KrisBondi,CEOandco-founder

www.jointhemuse.com Infinidat

Marie Olivie Ltd.

Management-

MarieZamecnikova,CEO

URL-

www.marieolivie.com

2023

URL-

www.mimoto.ai

Founded-

2020

Description-Mimotoanalyzeseverytimeahuman interactswithasystemtoidentifymalicioussystem-level behavior.Itsendsalertsandenforcespoliciesinreal-time toaddresscyberattacks.

FoundedMUSE TECHNOLOGY

Description-ThroughinitiativeslikeInnovatology, MarieOlivieLtd.democratizestechnologyknowledge, empoweringbothprofessionalsandthewiderpublicto excelinthedigitalera

Management-

MichelleZhang,CEOandco-founder

URL-

Founded-

Description-MUSETechnologyisagame-changing,AIpowereddataanalyticsdecentralizedappthatspecializesin collectibles.leveragepeople,armedwithdataandanalytics, toachievecommercialgoals. 2021

PosiROI, LLC

Management-BethBauer,CEO

URL-www.posiroi.com

Founded-2000

Description-PosiROIrespondstoclients’strategic challengesbysharinghowtobetterleveragepeople, armedwithdataandanalytics,toachievecommercial goals

SuccessFinder

Management-JessieLambert,Director

URL-www.successfinder.com

Founded-2017

Description-SuccessFinderisanHRtechcompany thatdeliversin-depthbehavioralanalyticsforpredictive hiring,talentmanagement,andcoaching.

SupportU

Management-HuiWu-Curtis,COO

URL-www.supportusolutions.com

Founded-2021

Description-SupportUSolutionsisawoman,minorityownedcompanythatspecializesinContactCenter Operations Theyarededicatedtohelpingbusinesses growbyprovidingtop-qualitysupportacrossall inbound/outboundchannels.brandloyalty.

Uscanuy Contractors

Management-AlisonArmstrong,Co-founderandCOO

URL-www.uscanuy.com

Founded-2010

Description-UscanuyContractorshasbeenactively involvedinvariousresidentialprojectsofvaryingsizes andtypes,suchasfullremodels,Additions,outside projects,andearthquakeretrofits

ALISON ARMSTRONG

Uscanuy Contractors

Pioneering Operations Executive Shaping Automotive and Tech Industries

AlisonArmstrong,anaccomplishedco-founder

andChiefOperatingOfficeratUscanuy Contractorsisadynamicandresults-driven OperationsExecutive.Herremarkablecareerspansover twodecadesintheAutomotiveandTechnologysectors, includinginfluentialrolesatrenownedorganizations suchasFordMotorCompany,SunMicrosystems, Oracle,Tesla,OnTapConsulting,andZero MotorcyclesInc.

Alison’sexpertiseencompassesaspectrumofvital domainswithinOperationsManagement.Herstrength liesinherknowledgeofDesignforManufacturingand ProblemSolving. Butshecanalsoorchestrateseamless ProductLifecycleManagement,aswellassteering ProcessRe-Engineering,SupplierManagement,and QualityManagement.Hermultifacetedprowessisa drivingforcebehindherachievements.

Aonce-certifiedISO9000auditoranda6-Sigma Greenbeltholder,Alisonhasdistinguishedherselfwith dualdegreesinEconomicsandElectricalEngineering. Thesedegreesreflectherdeep-rootedcommitmentto continuouslearningandholisticunderstanding.Her internationalexposurehashonedheraptitudeforcrossculturalcollaborationandsensitivity,augmentingher adeptnessinglobalbusinessdynamics. Inaddition,the implementationofLeanManufacturingconceptsis centraltoherapproach,anethosthatpervadesevery projectshedoes.Alison’sadeptengineeringfinesseand skillinguidingteamshaveconsistentlysteered organizationstowardelevatedproductivity,reduced costs,andsustainableimprovements.

Inacandidconversation,wedelvedintoAlison’slife journeyandprofessionalinsights,coveringtopics rangingfromelectricvehiclestogenderparityand women’sempowerment.Herreflectionsleftus profoundlyimpressed,offeringamplefoodforthought. Aswepresentthisnarrative,weareconfidentthatour globalreadershipwillfindthemselvesequally captivatedbytheremarkablejourneyofthisexceptional leader

NavigatingthePathofElectricalEngineeringand Leadership

Alison’sjourneyintotheworldofelectricalengineering beganduringherfinalyearofhighschoolwhenshe enrolledinaPhysicsclasswithastrongfocusonelectricity Shefoundthesubjectmagicalanddesiredtodelvedeeper intoitsmysteries.Whileshewouldn’tdescribeherselfasa natural,shewaskeenonunderstandingitsinnerworkings.

Shethoughtshemightstudymedicinebutwasinclined towardElectricalEngineering,andsheultimatelypursued thisfieldatQueen’sUniversityinCanada.Duringher summers,Alisongainedvaluableexperienceasaninternin FordMotorCompany’sElectronicsdivision.These opportunitiesexposedhertointriguingprojectsandthe excitementofproblem-solving.Shealsograspedthe significanceofefficientmanufacturingpracticessuchasSix Sigma,5S,andOEE(Efficiencymetrics),whichFordwas pioneeringastheyopenedthefacilitytoToyotaandTPS (ToyotaProductionSystems).

“Efficiency is such a fascinating statistic and one that plays a key role in Manufacturing - how does one balance cost, speed and equipment / people workload,” Alisonnotes. Alison’stimeatFordenrichedherinsights;however,she yearnedforbroaderhorizons.Thispursuitledherto California,whereshejoinedSunMicrosystems,acompany undergoingsignificantgrowth.Sheembracedvariousroles and,crucially,soughtmentorshiptochartherprofessional trajectory.Inherten-yeartenureatSunMicrosystems, AlisonrosetothepositionofOperationsEngineering Director,overseeingaglobalteamofover80engineers. Heradeptleadershipplayedacrucialroleinstreamlining theintegrationofStorageTek-acriticalacquisition-into SunMicrosystemsandensuringthealignmentofprocesses withSun’soverarchingbusinessstrategies.Byexpressing herinterestinpeoplemanagement,Alisonsteadily advanced,equippedwithnewfoundnetworkingskills.

Alison’sadmirationforTeslawasconspicuous. “Tesla’s vehicles were like computers on wheels,” sheobserves.Her backgroundwasinComputerandAutomotive-amatch

madeinheaven. Intriguedbythis cultureofinnovation,shesecureda roleinTesla’sPowertrainDivision. Impressively,withinfivemonths,she waspromotedtooverseePowertrain Manufacturing,managingateamof 1800individualsand1900robotic cells.Theresponsibilitieswere substantial,oftendemandingextended hoursanddedication.Sheplayeda pivotalroleintheproductionofModel XandModelS.Notably;her leadershipearnedherdirectreporting linetoElonMuskforasignificantsixmonthperiod.

AfternearlytwoyearsatTesla,Alison recognizedtheneedforabreak. “My kids were young, and I just wanted a breather,” shereflects.Eagertorunher ownbusinessandsupporther husband'sconstructionventure,she embarkedonanewchapter,leveraging herexperienceanddetermination.

DiversificationintoConstruction andtheResurgenceof ManufacturingPassion

Followingabreak,Alisonshiftedher focustoherfamily’sconstruction business.Sherecognizedtheneedfora fulloverhaulofmarketingand businessoperations;aswellasbetter customercommunication. Alison committedherselftostreamlining processes,resultinginanimpressive 300%increaseinrevenueforUscanuy Contractors.Thisshiftmarkeda

significantturningpointasshefully engagedherselfinthebusiness.

Foundedin2010,UscanuyContractorshas beenactivelyinvolvedinvarious residentialprojectsofvaryingsizesand types.Theirservicesencompass:

●FullRemodels

●Additions

●OutsideProjects

●EarthquakeRetrofits

WhileAlisonfoundconstructionrewarding andenjoyedwitnessingprojectscometo life,sheconfessed, “I started to miss Manufacturing.” Thisfeelingpromptedher totransitionbacktohermanufacturing roots,achoicethatunderscoresher adaptablenatureandhercapacityto seamlesslytransitionbetweendifferent industries.

NavigatingOpportunities

DuringAlison’sdedicatedtenurewith UscanuyContractors,anotableopportunity emerged:aconsultationrequestfroma formermanagerandmentor.Thismarkeda newchapter,promptingherreentryintothe professionalarena.Thecollaboration materializedthroughOpsOnTap,a consultingfirmconnectingherwith promisingstartups,whereshejoineda seasonedgroupofconsultants. Sheworked onamazingprojectssuchasarobotthat madegourmethamburgers,medical equipmentcriticalforuseinanMRI,anda robotthattrainedshelteranimals.

Anotherintriguingprospectcame herwaythroughLinkedInwhen theCEOofanestablishedelectric motorcyclecompanyextendedan invitation.Despiteinitial hesitations,Alisonfoundherself drawntotheopportunityof leadingamanufacturingteam, closelycollaboratingwiththe CEO,andcontributingtoaproject shefeltpassionateabout.This involvedspendingseveraldaysa weekawayfromherfamilyin Scott’sValleyasshelenther expertisetoZeroMotorcycles-an All-ElectricMotorcycle-known asthe“Tesla”ofmotorcycles.

HerinitiationatZeroMotorcycles posedchallenges.Justdaysafter commencing,shehadtofurlough asignificantportionofherteam duetoCOVID-19.Fortunately, theymanagedtobereinstated withinamonth.Theteam’swork heldimmenseimportance, particularlyinsupplying motorcyclesforpoliceand militaryapplications. Unprecedentedsupplychain disruptionsandfire-related hurdlestestedheradaptabilityand problem-solvingprowess.

AfterthreeintensiveyearsatZero Motorcycles,Alisonfeltthestrain ofthedemandingscheduleand longcommute.Despiteherfervor, shewantedtotakesometimeto doacompleteteardownofher primaryresidence. “Now, I am taking another break to reenergize and focus on home and health. But I am beginning to miss Manufacturing, Supply Chain, and major problem-solving. As the plans come together for our massive home renovation, I will begin to look at the next supply chain and manufacturing opportunity,” Alisonreveals.

NurturingTeamsandFostering Growth

Alison’sjourneyhascultivateda genuineloveformanagingpeopleand teams.Sherecognizesthedistinctyet interconnectednatureoftheseefforts. Successfulteamsrequirebothcohesion andindividualgrowth.ForAlison,itis crucialtobuildstrongteamsthrough team-buildingactivitiesandenjoyable interactions.SheisafanofScott McNealy’smotto,“Kickbuttandhave fun,”whichsheinstillsinherteamsand leaders.Thisapproachemphasizes dedication,gettingresults,andafun, positiveatmosphere.

Beyondteamwork,Alisonfocuseson personaldevelopment.Shebelieveseach teammembershouldhavetheirownset ofcriticalgrowthtargets.Understanding theirpassionsandstrengthsisavitalpart ofherrole,andsheoftenseesstrengths inpeople,theyneverreallysawin themselves! Sheasksherself, “How can I help them grow, while driving key business metrics?” Thiscommitment underscoresherdedicationtonurturing individualsandhelpingthemreachtheir potential.

Alison’sapproachisgroundedin practicality.Shevaluesdata-driven decisions,employingthisstrategyfor bothteamsandindividuals.Bysetting measurablegoalsandtrackingprogress, shecultivatesacultureofaccountability andachievement.

AddressingGenderDisparity: FosteringEmpowermentand Diversity

Alisonoffersagroundedperspectiveon theevolvingattitudestowardgender disparityinbusiness.Sheacknowledges thatwomenremainaminorityinthe techindustry.Often,inmeetings,she findsherselftheonlywomanoroneofa few.Whiletherewasanincreasein

womenenteringengineeringinthe past,recentyearshavewitnesseda slowdowninfieldslikecomputerand electricalengineering. Shehasgained usefulinsightstohelpcompanies achievediversity

Beingaminorityinthefieldmeansshe hastoexertmoreefforttobeheard. Eventhoughshecollaborateswith talentedmen,sherecognizesthe presenceofunconsciousbiasandthe needtoworkharderthanher counterparts “For women trying to ‘fit in, it can lead to significant burnout,” Alisonworries.

“Join the afnity groups. Kick butt and have fun!”

Alisoniscommittedtopromoting diversityinteams,knowingthatitbrings significantbenefits.ShecitesForbes, whichshowsthatdiverseteamsperform 60%betterandmakebetterdecisions 87%ofthetime.

Herjourneybeganwhenshereluctantly attendedaleadershipconferencefor women,initiallyharboringadesiretobe “one of the guys.” However,ananalysis ofherteam’scompensationdynamics basedongenderrevealedastark truth—herfemaleteammemberswere significantlyunderpaid.Thisrevelation propelledherintoaction,catalyzingher involvementinconferences,advocating forminorities,andactivelyexploring waystoenhanceinclusivitywithinthe techindustry. Shewantedtodrive solutions,insteadofhidefromthe discomfort.

Sincethattransformativeconference, Alisonhasconsistentlysupported women’saffinitygroupsineach

companyshehasbeenapartof. Encouragingmentojoin,these groupsfocusonnetworking,career growth,andaddressingunique challenges.Herengagementand executivesponsorshipofOracle Women’sLeadership,Womenat Tesla,andWomeninZero underscoreshercommitmentto nurturinganinclusivetech landscape.Throughthesegroups,she providesnotonlypracticalinsights butalsoempathy—avitalassetin creatingpositivechange.

ExploringElectricVehicle RealitiesandFutureContributions

Alison’stakeonelectricvehiclesand theuseofroboticsispragmaticand future-focused.Thegrowing popularityofelectricvehicles resonateswithherduetothepositive impacttheyhaveontheenvironment andthelegacytheyleaveforfuture generations.Alison’sengagementin theElectricVehiclesectorhasbeen exciting,fueledbyamissionthat extendsbeyondprofessional pursuits.

Lookingahead,Alisonenvisionsa roleinshapingthetrajectoryofthis fieldforthebettermentofsociety. Herinquiriesreflectapragmatic approach.

●Canwegetridofrare-earth magnets?

●Canwedobetteronthe environmentalimpactsofmining lithiumandnickel?

●Isthevehiclechargingallcoming fromgreensources?

●Canwerecycleeverything?

●Canwereducethecostof manufacturingandthusreducethe costtotheconsumer?Arerobots therightanswer?

●Canwemakemoneywhilealso makingvehicleslastlonger?

10 Self-Made Richest Women in the World 2024

10 Self-Made Richest Women in the World 2024

“Nothing can dim the light which shines from within.” In anerawhereambitionknowsnobounds,theseself-made richestwomenintheworld,arebreakingbarriersand redefiningsuccessontheirterms.

Theyarelivingproofthatdreamswhenpairedwithselfbeliefandhardworkcanleadtoextraordinary achievements.So,inthisbloggetreadytobeinspiredby thesegreatwomenwhogotitall!

ListofTop10Self-MadeRichestWomenintheWorld 2024

1.RafaelaAponte-Diamant

2.DianeHendricks

3.WuYajun

4.OprahWinfrey

5.KimKardashian

6.Rihanna

7.TaylorSwift

8.LisaSu

9.MichelleZatlyn

10.ToryBurch

1.RafaelaAponte-Diamant

●Age:79

●Networthasof2024:$36.3billion

●Nationality:Italian

●Industry:ShippingIndustry

Rafaelaandherhusband,GianluigiApontedidgreat workintheshippingindustrymakingmassiveprofits. Theybothowna50%stakeintheMediterranean ShippingCompany(MSC).Well,MSCistheworld’s largestshippinglinebycontainercapacity

TheApontesfoundedMSCin,theyear1970.The journeystartswiththepurchaseofaship,usingaloanof $200,000.Interestingly,overtheyearsthisshippinggiant hasexpandeditsreachintovariousareas,likeholiday cruises(MSCCruises),portoperations(Terminal InvestmentLimited),andinlandlogistics(Medlog).

Apartfrombeingtheco-founderandtheco-ownerofthis massivesuccess,Rafaelaisalsoresponsiblefor decoratingshipsforMSCCruises.Undoubtedly,their fortunestreamedbyacombined$46billioninthepast year.Therefore,thismakesherthehighest-ranking femalefoundereverandoneoftherichestwomeninthe World.

2.DianeHendricks

●Age:77

●Networthasof2024:$20.9billion

●Nationality:UnitedStates

●Industry:BuildingSuppliesIndustry

DianeHendricksisatrueexampleofasuccessful combinationofleadershipandabusinessmind!Her journeybeganwhenshesoldcustomhomestopeoplefor abuilder Additionally,aftermeetingherhusband,thelate Ken,whowasaroofer,theyco-foundedABCSupplyin 1982.

Diana’sstrategicleadershipandstrongbusinesssense poweredthecompany’sexpansion.Sheeveninvestedin localeconomicdevelopment,renewingwholeblocksin Beloit,Wisconsin.Well,thisattractednewbusinessesto thestate.AsthechairpersonofABCSupply,whichisone ofthelargestwholesaledistributorsofroofing,siding, andwindowsintheU.S.,Dianehasshownsignificant growth.

Additionally,ABCSupplymadetwomajoracquisitions, whichincludetherival‘Bradco’in2010,and‘L&W Supply’,abuildingmaterialsdistributorin2016.This waythecompanybragsabouthaving900branch locations,andanachievementof$20.4billioninrevenue asof2023.Therefore,allthesemassivesuccessesmake DianeHendricksoneoftherichestwomenintheworld today.

3.WuYajun

●Age:60

●Networthasof2024:$7.2billion

●Nationality:Chinese

●Industry: RealEstateIndustry

WuYajunbeganherjourney,asajournalistbeforeshe enteredtherealestatebusiness.Alongwithherexhusband,CaiKuisheco-foundedLongforProperties,a HongKong-basedrealestatedeveloperin1993.Their strategicvisionandsuccessfulventuresinproperty developmentcontributetoherimpressivenetworth.

However,shelostherpositionduetoherdivorcefrom CaiKui.Despitetheirdivorcein2012,WuYajun’s impactontherealestateindustryremainssignificant. Being,theco-founderofLongforProperties,shestepped downaschairmanin2022.Additionally,Longfor

Propertiesisamajorparticipant,inthemarketof,China’s realestate.And,itmainlyfocusesonresidentialand commercialproperties.

SheisalsoamemberoftheNationalPeople’sCongress. Allherwealthismanagedbyafirmnamed,WuCapital. Thisfirmhasalsoinvestedintechnologycompanieslike UberandEvernotewhichaddstothewealth.Therefore,her entrepreneurialmindandbusinessskillsmakeWuYajun oneoftherichestwomenintheworld.

4.

●Age:70

●Networthasof2024:$2.8billion

●Nationality:UnitedStates

●Industry: TelevisionIndustry

OprahWinfreyhasachievedremarkablesuccess,livingas aniconictelevisionhostandmediatycoon.OprahWinfrey startedherjourneyfromscratchandbuiltherwealthover time.shebecameabillionaireattheageof49in2003.

Hericonicshow,‘TheOprahWinfreyShow’ranfor25 years.Moreover,thisshowwasattractingmillionsof viewersandadvertisers.But,Oprah’simpactwasfar beyondjusttelevisionasshefoundedHarpoProductions whichproducedsuccessfulshowsandfilms.Additionally, shealsolaunchedabook,‘Oprah’sBookClub’whichhada greatinfluenceworldwide!Hermediaempirealsoincludes OWN(OprahWinfreyNetwork)herownmediachannel!

Oprah’suniqueabilitytoconnectwithpeopleeffortlessly, herbusinesssense,andherdeterminationtoempower otherscontributedimmenselytoherwealth.Thereforeshe broadenedherventuresincludinginvestments,media ownership,andphilanthropy(generouscharity).Her journeyinspiresmanyacrosstheglobemakingheroneof theself-maderichestwomenintheworld.

5.KimKardashian

●Age:43

●Networthasof2024:$1.7billion

●Nationality:UnitedStates

●Industry: FashionandBeautyIndustry

FollowingthefootstepsofheryoungersisterKylieJenner, Kimlaunchedherowncosmeticcompanynamed,‘KKW Beauty’.Thiscompanyhad$100millioninsaleswithinits firstyear

Additionally,sheventuredintoherbrand,‘Skims’in 2019.Thisbrandisasolution-focusedshapewearand loungewearcompany.Paidappearances,fragrance lines,andproductendorsementsalsocontributedtoher enormouswealth.Besides,herrecentlydiscontinued mobilegame,‘KimKardashian:Hollywood’was downloadedover45milliontimesbeforeitsremoval fromtheappstore.

Kim’sruthlessdriveforprofits,entrepreneurialspirit, andbusinessventuresmovedhertowheresheistoday Well,allthismakeshercountinthelistoftherichest womenintheworld.Therefore,sheisatrueexampleof turningfameintofortune!

HereAretheRestoftheTop10Self-MadeRichest WomenintheWorld2024

6.Rihanna

●Age:36

●Networthasof2024:$1.4billion

●Nationality:Barbadian

●Industry:MusicIndustry,andtheFashionand BeautyIndustry

Herwealthprimarilycomesfromhercosmetics company,‘FentyBeauty’,whichhasbeenpraisedfor itswiderangeofshadescateringtoallskintones. Importantly,sheco-ownsthiscompanywithFrench luxuryretailerLVMH.Thebrand’sviralpopularityand substantialrevenuehavesignificantlycontributedtoher fortune.

BylaunchingFentyBeautywithadiverserangeof40 shadesoffoundation,Rihannasetanewinclusivity standardinthebeautyindustry,thatresonatedwitha broadaudience,andledtothebrand'smassivesuccess. ShealsohasasignificantstakeintheSavageXFenty. Undoubtedly,the‘FentyEffect’isoftencitedasthe reasonbehindRihanna'ssourceofrichness.

7.TaylorSwift

●Age:34

●Networthasof2024:$1.1billion

●Nationality:American

●Industry:MusicIndustry

TodayTaylorSwiftisaprominentfigureinthemusic industrywithsignificantachievementsandwealth.

OprahWinfrey

Indeed,TaylorSwift’swealthislargelyattributedtoher successful‘Eras’tour,whichisprojectedtobethe highest-grossingconcerttourofalltime,heralbum sales,andthestrategicre-recordingofhermusic catalog.

Importantly,thekeytoTaylorSwift’srichnessliesin herabilitytoconnectwithfans,hersongwritingtalent, andhersavvybusinessdecisions.However,hertours generatesignificantrevenue,andheradvocacyfor artists’srightshaspositionedherasaleadingfigurein theindustry.Herbusinessinsightsandinvestmentsin realestatealsocontributetoherfinancialstatus.

8.LisaSu

●Age:54

●Networthasof2024:$1billion

●Nationality:American,andTaiwanese

●Industry:TechnologyIndustry

Herwealthprimarilycomesfromherleadershiproleat AMDandhersignificantstockholdingsinthe company.Since,takingoverasCEOin2014,LisaSu hasbeencreditedwithrevitalizingthecompany's successanddrivingconsiderablegrowth.

Additionally,shehasbeeninstrumentalindeveloping partnershipsandleadingtheexpansionofthecompany intonewmarkets,particularlyAIandmachinelearning, whichhavebecomesignificantgrowthdriversfor AMD.

9.MichelleZatlyn

●Age:44

●Networthasof2024:$1billion

●Nationality:Canadian

●Industry:InternetSecurityIndustry

Herwealthcomesfromherroleastheco-founder, president,andCOOofCloudflare,acompany specializingininternetinfrastructureandcybersecurity Therefore,thiscompanyhasbecomeacriticalservice forinternetsecurityandperformance.

Also,Cloudflare’srelianceonAItosafeguardits customersandpreventcyber-attackshasledtoasurge inthecompany’ssharevalue.Moreover,thecompany’s growthandpublicofferinghavesignificantlyincreased MichelleZatlyn’snetworth.Herleadershipandvision

havebeenpivotalinCloudflare’sjourneytobecominga billion-dollarcompany.

10.ToryBurch

●Age:57

●Networthasof2024:$1billion

●Nationality:American

●Industry:FashionIndustry

ToryBurch,isarenownedfigureinthefashionindustry Shehasmadehermarkintheindustry,particularly knownforherpreppy-chiclifestylebrand.Indeed,Tory Burch’swealthislargelyattributedtothetransformation ofherfashionbrandfromsensible,preppyclassicsto edgydesignsthathavebecomepopularonready-towearrunways.

Additionally,thissuccessfulreinvigorationboosted revenues,reportedlygrowingtonearly$2billion, making2023thecompany’shighest-earningyearever Herdesignsreflectashiftinthewaywomenembrace theirindividuality,andherclothingandaccessoriesaim togivewomenanewlevelofconfidence.Thisties,into theworkshedoesaroundwomen’sempowerment, whichhasresonatedwithabroadaudienceandledto thebrand’smassivesuccess.Herjourneyinspiresmany acrosstheglobemakingheroneoftheself-maderichest womenintheworld.

BETH BAUER

ENABLING DISRUPTIVE INNOVATION IN THE TECH INDUSTRY

Womenareleadingacross varioustechrolestoday, mainlybyimpactfully respondingtotheaccelerationof change.Towithstandthisfast-paced world,leadersareexpectedtokeepone eyelaser-focusedonshort-termvalue andtheotherstrategicallyscanning andcapitalizingoninternaland externalsystemicchanges.Women havehistoricallyhonedsuchsoft leadershipskillsandarenow leveragingtheseskillsmorethanever toexecuteoncohesivevisionsthrough collaboration.BethBauer(CEO, PosiROI)isenablingdisruptive innovationsthroughdataandtechby helpingcustomersandemployees becomemoreateasewiththis new normal speedofinnovation.

DedicatedtoDataandHealth

Ahighlyqualifiedpersonality,Beth double-majoredinpsychologyand professionalwritingandminoredin statisticsatCarnegieMellon University(CMU) Whilereferringtoa CMUmentor,shesays,“Dr. Stephen

Feinberg, a top statistician at the time, played a crucial role by encouraging a statistics minor.” Later,herworkatthe RobertWoodJohnsonFoundation reinforcedherdesiretostayin healthcareandpursueanMSin statisticsfromRutgersUniversity The healthinformationtechcompanyIMS, nowIQVIA,andpharmaceuticalgiant Merckbothprovidedexcitingwork opportunitiesforBethtoigniteher passionforcreatingvaluethroughdata innovation.

FeelingFortunatetobeinData Innovation

Asaself-described data detective, Bethspentmuchtimeminingmassive databasesforactionableinsights.For 30+years,sheconducteddatamining andledlargeanalyticsteams responsiblefordesigningmeaningful andtrusteddataproductsatamultiindustryscale.Expressingheraffection fortheprofession,shesays,“I was distinctively fortunate to be both a creator of data systems and then a user of those same data products, working

in commercial analytics and leading commercial data strategy. To sit on both sides of data product innovation is eye-opening!”

ClosestheGapstoSuccess

Beth’spassionfordatawerefully realizedthroughhercompany. Establishedin2000andagain launchedin2021,PosiROIpositions clientsforsuccessthroughbetteruseof datatohelpensurepositivereturnson investments.PosiROIrespondsto clients’strategicchallengesbysharing howtobetterleveragepeople,armed withdataandanalytics,toachieve commercialgoals.PosiROIactsasthe slideronazipper:securelyclosingthe gapstoalignstrategyandoperations withdata,analytics,andtechnologyto successfullyexecuteacohesivevision.

ConnectingPeoplewithData

AtPosiROI,Bethisresponsiblefor craftingthehigh-levelvisionofatechenabledworld,whereshared knowledgeconnectspeoplewithdata.

“Transparency and collaboration are the keys to increasing profits using today’s tech; timing continuous cycles of innovation with what people and our planet need.”

Shelistensintently,thenguidesthe executionmilestonesneededfor customerstocapitalizeonnew capabilities.Herbiggest achievementsweresuccessfully executingdatastrategiesattwo Fortune500companies.Both implementationsincludedcreating internalandexternalpartnerships withcohesivecross-functionalteams. Byregularlylisteningandactingon cross-siloandcustomerneeds,these teamsbuilttherelationshipsand structuresthatproduceongoing, immediatelyusableanalytics,trusted andcreatedbythebusiness.Beth’s teamsderivedunprecedented dividendsontightbudgets.Each initiativebrought$150M+innew revenueopportunitiesoverthecourse ofjusttwoyears.

FindingPurposeinWork

Duringherjourney,Bethfaced challenges,suchasunderstandingthe interdependenciesbetweendataquality andthepeopleusingit,recognizing thatalackofplaybooksininnovation putspressureonthepeoplewhotrust youtodeliver,anddespiteallthis, keepinganopenmind.Tohandlesuch pressures,BethfollowedtheJapanese conceptofIkigai.“When you find purpose in your work, your work is in your wheelhouse, and you love what you do,” saysBethhappily.Bethalso realizedthereareoftenunspokenfears fororganizationstotakenewrisks.By teasingoutthesefearsinPosiROI’s customers,hercompanyguides innovativeleaderstowardcalculated& sharedrisks,havinghonest,difficult conversations,andbeingwillingtobe accountableandlearnfrommistakes. Ikigaiandthisdistinctiveapproach towardworkinghavepropelledBeth overthelonghaulasatrustedleader andpartner

DiversityandInclusion

PosiROIadvocatesthatadiversityof experiencesandinclusionofalternate perspectivesisneededtominethe nuggetsthatrevealactionableinsights. Thecompanyhopestoempowernot onlywomenbutalsoallless-heard voices.Bethadds,“No matter your business, at some point your strategies will either limit your growth potential or recognize the need to expand your market.”

Bethbelievescultureandcorevalues areattheheartofwork.PosiROIrelies onpartnerships,bothnewandold,to keepthecompanyfocusedonastrong alignmentofpositivepurpose, sustainability,sharedvaluecreation, theutmostethics,andhavingfun!

Foryoungwomenandotherunderrepresentedpeoplewhowanttoenter STEMcareersorimprovewaysof working,Bethrecommendsseeking communitieswhosupportdiverseand inclusiveopinions.Sheadds,“What many people don’t realize about DEI is that it is not necessarily a specific program or set of investments. It is about a culture of respect and being open to opinions that are not like our own. This could be gender, age, race, religion, or even simply geography. It can even be business vs. data science.”

EmphasizingLocalCommunities

PoisROIprioritizesclientsatisfaction bytransparentlysharingprocessesand makingsurethecompanyandits customersworkinalignmentfrom strategytomindsettoexecution.Its methodsareuniqueintechinthatit alsobringscriticalthinking,trust capabilities,andthehumanenablement neededtosynthesizethestrategicgoals ofclientsthroughdataandtechthat maximizereturns.

PosiROIprimarilyserves pharma/healthcaresystemcustomers, focusingondataanddigital,but recentlyexpandedofferingsto tangentialindustries.Furthermore,it emphasizeshelpinglocalcommunities whowanttoleveragedatabetterto meettheirgoals.Byconnectinglocal peopleandbusinessestoalarger networkofinsightsandresources, PosiROIaimstohelpimprove communitytrustindataandscience.

WorkHard,PlayHarder

Work-lifebalanceplaysasignificant roleforBeth.Shebelievesin‘Work Hard,PlayHarder.’Shemanagesto sticktotheprioritiesofself-careand familyfirst,thenfriendsandwork.She adds,“I’m privileged to have always

had the ability to flex my time to make it all fit, and feel supported by my husband and family.”Shemakespeace withhavingletsomeopportunities pass,saying,“While you can have it all, you may not be able to have it all at once.”

Bethlovesadventurevacationswith friendsandfamily.Sheenjoys cooking,gardening,community groups,music,Broadway,anddancing. Whileexpressinghertravelaffection, “I am thrilled we are back to world traveling. I believe through travel we learn, without barriers, about the multi-cultural human experience.”

Co-existenceofProfitandEthics

AccordingtoBeth,trendsthatwill drivethebrightfutureoftechinclude theriseofconsumer-consenteddata, thefacilitationofopen-sourceinsights &standards,andanalignmentofthe ecosystemshiftsneededtoreduce disparitiesineducation,health,and wealth.Shefindsthatprofitthrough transparentandethicalbusiness practicesprovidesthemostsustainable businessmodel.

Bethsharesadviceforaspirantsof sustainablehighreturnsthroughtech innovation:

• Positive,diverseworking culturesproducethehighest returns.

• Servantleadershipprovides thetrustandinspirationfor teamstotakecalculated risks.

• Themosteffectiveleaders balancekindnesswith strength.

How Positively Handling THEWORKPLACE Changein

Canturnto YOUR

ADVANTAGE?

EVA LONGRIA

Net Worth, Bezos Courage & Civility Award

Curiousaboutthespotlightedwomanforyears?Meet EvaLongoria.Notonlyanactress,she’saboss.She directs,produces,andwritesbooks.“Eva’sKitchen”is oneofthem.Shepossessestalent,beauty,charm,and generosity.Hercircleincludestheinfluential—likeJeff Bezos.Hedonatedamassive$50milliontohercauses. Hercareerspansovertwodecades.She’smadeus laughandcrythroughherroles.

Inthisblog,wearegoingtosharesomecoolstuff aboutherthatyouprobablydidn’tknow Andguess what?Shealsohelpspeopleallovertheworldthrough theGlobalGiftFoundation.Howawesomeisthat?

HereIsaSneakPeekattheLifeofEvaLongoria

1. SnapshotofEvaLongoria’sLife

NetWorth $80Million

Occupations Actress,Producer,Director, Businesswoman

BirthDate March15,1975(age49)

Birthplace CorpusChristi,Texas,U.S.

Education TexasA&MUniversity-Kingsville (BS)CaliforniaStateUniversity, Northridge(MA)

Family MarriedtoJoséBastón,1child

EarlyLife

• Longoriawastheyoungestoffourdaughtersborn toherTejanoparents,EllaEva(Mireles)andEnrique LongoriaJr

• Oneofhersistershadspecialneeds,andLongoria hasoftenspokenabouthowthisshapedher perspective.SheoncetoldRedbook, “There was never any resentment, because I saw how hard my mother worked and all she did for my sister [with special needs], and I wanted to do whatever I could to help. We all did.”

• RaisedinaHispanichome,Longoriadidn’tgrowup speakingSpanish.Shelearneditin2009.

• Tofundherquinceañera,Longoriaworkedpart-time ataWendy’srestaurantforthreeyearsduringhigh

school.Shehasoftencreditedthisexperiencefor shapingherworkethic.

• In1998,shealsowonthetitleofMissCorpusChristi USA.

• Aftercollege,shemovedtoLosAngeles,whereshe wasspottedandsignedbyatheatricalagent.During herearlyyearsinLA,sheworkedasaheadhunterfor fouryears.

• LongoriahaspubliclycreditedJenniferLopezand TejanalegendSelenaasherinspirations.Sheonce said, “Jennifer broke down so many doors so that we could walk through them,” anddescribedSelenaas “my idol, my inspiration” and “the reason I even dared to dream that a better life was possible.”

WhyIsEvaLongoriaSoFamous?

EvaLongoria’sbreakthroughcamein2003whenshe wascastasGabrielleSolisintheABCcomedy-drama DesperateHousewives.Sheoncecommented, “I think it’s funny when people say I’m an overnight sensation because I’ve been working at it for 10 years.”

• Longoria’sfirstsignificantrolewasintheCBS DaytimesoapoperaTheYoungandtheRestless, wheresheportrayedIsabellaBrañafrom2001to 2003.

• In2006,shewasnominatedforaGoldenGlobe AwardforBestPerformancebyanActressina TelevisionSeries–MusicalorComedy,alongwith herco-starsinDesperateHousewives.

• Longoriahasappearedinseveralhigh-profile advertisingcampaignsandnumerousmen’s magazines,reachingNo.14intheFHM“Sexiest Women2008”poll.ShewaslistedasNo.1in Maxim’sHottestFemaleStarsof2005and2006.

BusinessVenturesandEndorsements

EvaLongoriafoundedUnbelievableEntertainment,a filmsandtelevisionproductioncompanyin2005in California,UnitedStates.InMarch2008,sheopened Beso,aHollywoodrestaurant,incollaborationwith famouschefToddEnglish.Therestaurant,which translatesto“kiss”inSpanish,isjoinedbyaVictorianthemednightclubcalledKiss.

In2009,shegrewherrestaurantventure.Sheopened anotherBesoandEvenightclub.ThiswasinLasVegas’ CityCenter,aretailandentertainmenthub.

• In2011,BesoLLCfiledforChapter11protection. ThecorporationownedaVegasrestaurantand nightclub.Itaimedtorestructureabout$5.7millionin debt.Alsoincludedwereotherliabilities.Longoria hada32percentshareinBesoLLC.

• Longoriapublishedherfirstbook,Eva’sKitchen: CookingwithLoveforFamilyandFriends,inApril 2011.ShealsocollaboratedwithIronChefMichael SymonforapromotionforPepsiCo’sLay’spotato chipscontestcalled“DoUsAFlavor.”

• In2012,UnbelievableEntertainmentsignedafirstlookdevelopmentdealwithUniversalTelevision. Additionally,Longoriawasanexecutiveproducerfor theLifetimetelevisionseries,Documentaries,The Harvest,andFilmsFoodChains.

• LongoriaisapartoftheownershipgroupofAngel CityFCoftheNationalWomen’sSoccerLeague.

• ShealsocollaboratedwithMott’sFruitFlavored SnackstopromotetheMott’sSnacksandStories program,whichgivesawaybilingualchildren'sbooks.

PoliticsandActivism

• Longoria’spoliticalinvolvementbeganwaybefore herHollywoodfame.ShevolunteeredforBill Clinton'scampaignbackin1992.

• AlongwithHenryR.MunozIII,Longoriaco-founded theLatinoVictoryProjectin2014toempowerLatino participationinpolitics,agrowingdemographicgroup intheUS.

• Sheservedasanationalco-chairforObama’s2012 re-electioncampaignandevenhostedtheDemocratic NationalConventionin2020.

• Sheco-foundedtwopoliticalgroupsdevotedto rallyingtheLatinovoteandhasbeenpersistentinher effortstorecruitcandidatesandraisemoneyfor Democratsseekinglocalandnationaloffice.

• LongoriahostedtheDemocraticNationalConvention

in2020,herthirdtimespeakingattheparty’s majornationalevent.

• LongoriawashailedbyTexasMonthlyasa potentialtopDemocraticcandidateinthe2024 UnitedStatesSenateelectioninTexas,notingher previousrefusaltoruleoutrunningforofficeinthe future.

EvaLongoria sPhilanthropyWork ’

Longoriahasreceivednumerousawardsforher philanthropicwork,includingtheNationalHispanic FoundationfortheArts’HorizonAward,the“Latina VisionaryandCommunityEmpowermentAward” fromtheHispanicWomen’sCorporation,the “CorazonesUnidosAward”fromtheLarryKing CardiacFoundation,andthe“CesarChavezLegacy Award”fromtheCesarChavezFoundation.

• ShefoundedtheEvaLongoriaFoundationin2012.

• Thisfoundationfocusesonfocusesonhelping Latinasbuildbetterfuturesthrougheducationand entrepreneurship,includingprogramsforSTEM educationforgirls,parentengagement,microloans, businesstraining,andadvocacy

• ShewasselectedasaPresidentialCommissioner oftheNationalMuseumoftheAmericanLatinoby SpeakeroftheHouseNancyPelosi.

• Apartfromherfoundation,EvaLongoriahasalsodonatedahousetooneofthevictimsofKatrinathrough Oprah’sAngelNetwork,anddonatedherwholeone-episodesalary

• ofDesperateHousewivestoOprah’snewphilanthropicTVshow“TheBigGive”.

• In2024,Longoriawasawarded$50millionforhercharityworkaspartoftheBezosannualprize

WhydidBezosgiveEvaLongoriamoney?

JeffBezos,thefounderofAmazon,andhisfiancée,LaurenSánchez,honoredEvaLongoriawiththeBezos Courage&CivilityAwardin2024.Thisawardwasfoundedin2021tohelpleaderstackletoday’sunsolvedissues. Thepurposeofthehonoristorecognizeleaderswhoaimhighandpursuesolutionswithcourageandcivility

Aspartofthehonor,EvaLongoriawaspresentedwith$50milliontodirecttothecharitiesofherchoice.Asa Latinawoman,LongoriahasbeenalongtimeadvocateforthegrowthoftheLatinocommunity,bothasa successfulactressandphilanthropist.

Longoriaplanstousethefundsforcharitableorganizationsthroughherfoundation,whichfocusesoneducational programs,scholarships,mentorship,andentrepreneurshipforLatinas.TheawardfromBezosrecognizesher accomplishmentsandwillallowhertocontinueandgrowthisessentialwork.

Inconclusion,EvaLongoria’sjourneyreflectsherdiverseaccomplishments.Eva’stale,fromherimpressivenet worthtohercherishedfamilylifetotheprestigiousBezosCourage&CivilityAward,hasinspiredmany.Her accomplishmentsproveherdedicationandthegreatimpactshecontinuestohave.Letuslearnfromherexample andworktomakeadifferenceinourcommunities.

Connie Ansaldi

Leading the Charge for Diversity in Tech

Historically,thetechnology industryhasbeendominated bymen,resultinginalackof representationandconsiderationfor issuesthatdisproportionatelyaffect women.Womenleaders,ontheother hand,areplayingasignificantrolein today’stechno-savvyworldby introducingempathyasakey characteristicforhigh-performing teams.Withtheiruniqueleadership abilities,theyarepromotingglobal diversityandinclusion.Accordingto studiesconductedbyMSCIandthe HarvardInstitute,companieswith womenintopleadershippositions outperformtheirpeers.Thisiscrucial notonlyfromamoralperspectivebut alsofromabusinessstandpoint.Inthis context,womenleaderslikeConnie Ansaldi(CEO, Carnaval Art)bringa uniqueperspectivetothetable.Her unwaveringcommitmenttopromoting diversityandinclusionhasmadehera respectedfigureintheinnovationand technologicalindustry

“By advocating for change and raising awareness about these issues, we can help bring attention to the importance of diversity and inclusion in the workplace,” Conniesays.

ImprovingLivesthroughTechnology

Connie’seducationalandprofessional journeyisatestamenttoher determinationandpassionforbuilding thefuture.Growingupasamemberof GenerationX,shedidnothavethe internet.However,astechnology advanced,sheembraceditand subsequentlyhelpedothersdothe same.Shehashelpedbusinessesand peopleadopttechnologiessincethe mid-1990s,firstinWeb1,theninWeb 2,andnowinWeb3.

Asaleaderandentrepreneur,Connieis committedtomakingadifferencein people’slives.Sherecognizesthesame humandesiresandneedswherevershe goes,inspiringhertokeeppushing

forward.Hereffortshavealreadymade asignificantimpact,andshehas becomeasought-afterspeakeraround theworld.Sheusesherplatformto encourageotherstopursuetheir dreamsandaspirations,buildinga communityof3millionpeoplethatshe supportsandmotivatestoreachtheir fullpotential.Thatearnedherthe nicknameofReinventionQueen.

CarnavalArt:Revolutionizingthe ArtMarketwithBlockchain Technology

Establishedin2021,CarnavalArtwas bornasahighly–curatedNFT marketplaceofIbero-Americanartists securedontheBitcoinblockchain networkontheRootstocksidechain. ThenCarnavalpivotedtoaB2B businessmodelasanocodeplatform thatreducesfrictionintheadoptionof Web3andprovidesbrandswithtools toimproveengagementwiththeir customers.CarnavalArtisaloyalty ecosystemwithitsownblockchain, wallet,andportal.

UndertheleadershipofConnieandan amazingteamofexperts,CarnavalArt isbecomingthego-todestinationfor brandslookingtooptimize,createor maketheirfirstmoveswiththeirown loyaltyprograms.Theteamworkswith eachclientinanimmersiveand personalizedway,ensuringthatthe strategyisalignedwiththeirDNAand expectations.

RedefiningLoyaltyPrograms

with

PersonalizedStrategies

Stayingaheadofthecompetitionin Web3andblockchaintechnology demandsconstantiterationwith customers.Whatsetsthecompany apartareitsconstantiteration,rapid learning,andforwardmovementand

“The big challenge is not breaking the crystal ceiling but the cement minds.”

alsothebrandingandmarketing expertiseofCarnaval’sCLevel.It incorporatesartasadifferentiatorin theprocess,allowingavarietyof artiststocreateone-of-a-kind experiences.Itsteamiscommittedto listeningtouserfeedbackandlearning howitscustomersadoptnewtools.

“When working on innovation, there is no benchmark: you are your own benchmark. And that is why it’s essential to pay close attention to user feedback,” addsConnie.

NavigatingtheStorm

AstheCEOofCarnavalArt,Connie’s primaryrolesandresponsibilities includeforgingalliances,definingthe product,attractingcustomers,and makingtheirvalueproposition visible.Herleadershipabilitieswere puttothetestin2022,achallenging yearforthecryptoindustry.Despite this,Conniewasabletonavigatethe marketuncertaintyandemergewitha superiorproposal,whichwasa significantaccomplishment. Furthermore,sheisalsoleadinga StartupsecosystemcalledLadinnerde losFounders,ContameunSecreto,a mentalhealthinitiative,and representingthenumberone OrganizationalDesignStudioin AustraliacalledNeu21.

BreakingBarriersandEmpowering Women

Connieisleadingthechargeforgender equalityinthetechindustry.At

CarnavalArt,thecultureisoneof perpetuallearning,continuous iteration,andconstantcommunication. With50%oftheteamcomposedof women,thecompanyvaluesgender equalityandencourageslearning throughhands-onexperiencesand opendiscussions.

However,therealityofgender disparityinthetechsectorcannotbe ignored.Asper UN Women,only7% oftechnologycompaniesintheworld areledbywomen,andamere3%of venturecapitalfundingisallocatedto companiesledbywomen.Connie,asa CEO,isacutelyawareoftheproblem andisdeterminedtomakeachange. “Even if it is uncomfortable, we must bring this conversation to the table in order to make these issues visible to the decision-makers,” mentionsConnie.

FromOvercomingPrejudicesto LeadinginInnovation

Connie’sjourneytobecominga successfulleaderhasnotbeena cakewalk.Accordingtoher,oneofthe biggesthurdlesshehashadto overcomeisotherpeople’sprejudices andfearoftheunknown.Toovercome thesechallenges,sheplacesastrong emphasisoneducationandoutreach. Shealsoteachesblockchain technologytothousandsofpeople. “If we can help them understand it, they stop fearing it, and therefore, can adopt it,” Conniesuggests.

JugglingWorkandCommunity Building

AstheCEOofCarnavalArt,Connie’s workkeepsheroccupied,yetshe enjoyscommunitybuilding.She spendsalotoftimeengagingwith peopleandprovidingthemwithtools thataddvaluetotheirdailylives.Apart fromwork,shelovestraveling, exploringtheworld,andmeetingnew people.

RevealsTrendsDrivingtheFuture

AccordingtoConnie,threetrendsthat willdrivethefutureoftechare blockchain,artificialintelligence,and immersivetechnology

• Blockchaintechnologyhasbeen gainingtractioninrecentyears duetoitsabilitytooffer transparency,decentralization,and traceabilityinallkindsof operations.

• Artificialintelligence,ontheother hand,hasthepotentialto encompasseverythingand everyoneuntilwecannolonger distinguishhumansfrom machines.

• Lastly,immersivetechnologyisa newwayofexchangingandliving experiences.

Sustainable Fashion Brands

Top10 toWatchin2024

Areyoulookingforthebest sustainablefashionbrandsthatare leadingtheEco-StyleRevolution?

Youknowhowwealllovefashionand clothes?Well,themoneyweallspend onitaddsuptoahugeamount,like $142.06billion!Buthere’sthenot-socoolpart-about7to10outofevery 100trashbagsintheworldarefilled withwastefrommakingtheseclothes. That’salot,right?

Gonearethedaysofmindless consumptionandwasteinthefashion industry.Now,youhavethechoiceto selectbrandsthatprioritize sustainability,ethicalpractices,and eco-friendlymaterials.

Inthisblog,wehavecuratedalistof ourtop10sustainablefashionbrands thatarenotonlystylishbutalsokindto ourplanet.So,weneedtothinkabout howwecanenjoyfashioninaway that’sbetterforourplanet.

DidyouKnow?

• Thefashionindustryisnotjust aboutglitzandglamour;it’sthe world’ssecond-largestpolluter, rightbehindtheoilindustry.

• Yourtrendyoutfitscomewitha hiddencost:fastfashionis responsibleforupto10%ofglobal carbondioxideemissions

• Eachyear,thefashionworld produces97milliontonsofwaste, whichincludestextiles,chemicals, andpackagingmaterials.

• Theapparelandfootwearsectorsare responsiblefor8.1%oftheworld’s greenhousegasemissions.

• Thefashionindustryisthirsty, accountingfor20%oftheworld’s totalwastewater

• Ifwestartusingmoresustainable fibers,wecouldcutdownCO2 emissionsby20%

Imagine you have a piggy bank with $7.80 in it. Now, every year, you add 20% more money to it. So, if you had $1, next year, you would add 20 cents to it, making it $1.20. If you keep doing this from the year 2023 to 2030, your piggy bank will have about $27.95 in it. This is similar to how the market for sustainable fashion is expected to grow, USD 27.95 billion!

1 PANGAIA

Owner:MiroslavaDuma

Placeoforigin:UnitedKingdom

Foundedin:2018

PANGAIAisonethebestsustainable fashionbrandsintheworld.Itisa materialssciencebrandonamissionto saveourenvironment.Itshouldbe notedthattheydesignproductsfor livingin,foranysituation,andbasic needs.

Inaddition,thecompanyusesspecial techtomaketheirproductsbetterfor theplanet,andtheytrytousestuffthat canberecycled.Theysellallsortsof things,fromsportsclothesandhoodies tobabyclothesandt-shirts.

Besides,PANGAIAusesstuffthat comesfromplants,likeaspecialkind ofdenimmadefromhemp.Theyalso makeafluffymaterialfromflowers insteadoffeatherstokeepyouwarm andcozy,andit’sbetterforanimals.

Apartfromthis,PANGAIA’slatest initiative,‘BeeTheChange,’focuses onbees.Thesevitalpollinatorsface challengesduetoecologicalshifts.Ata bigmeetingaboutclimatechange calledCOP28,thecompanylaunched theTrillionBeesinitiative,aimingto secure$1billionforprojectsthat

safeguardbeepopulations.Bydoing so,theycontributetothehealthofour ecosystemsandfoodsources.

2.Patagonia

Owner:YvonChouinard Placeoforigin:Ventura,California, USA

Foundedin:1973

Patagoniaisoneofthemostpopular sustainablefashionbrandsknownfor itssustainablemovement.The companymakesoutdoorclothingand gearforactivitieslikeclimbing, surfing,skiing,snowboarding,fly fishing,andtrailrunning.

Aspartofthe1%forthePlanet initiative,Patagonia’sgenerosityhas ledtoamassive$140millionin donationstograssrootsenvironmental groupsworldwide.

Interestingly,Patagoniaweavesits magicwithsustainableandrecycled materials,includingbiobased polyester,recycledcotton,andeven hemp.Thisiswherefashionmeetsecoconsciousness.

Apartfromthis,Patagonia’sAction Worksplatformconnectspeoplewith environmentalactiongroupsintheir communities.Ithelpsyoufindevents, signpetitions,andvolunteerforcauses youcareabout.It’sawayforanyoneto getinvolvedwithenvironmentalissues andmakeadifference.

3.Vuori

Owner:JoeKudla Placeoforigin:Encinitas,California, USA

Foundedin:2015

Vuoriisarenownedactivewearbrand basedinCaliforniathatstandsout despiteitssmallsize.Itproudlyboasts

ofbeing100%climateneutral,compensatingforallits carbonemissions.

WithVuori,yougettheassuranceofabrandthatis activelyfightingagainstplasticpollution.Knownas PlasticWarriors,theyhavepartneredwithCleanHubto addressthisissuehead-on.Byswitchingtorecycled materialsforgarmentbags,Vuoriisonamissionto reduceplasticuseinitssupplychainby80%.

OtherinitiativesbyVuoriincludeclearsustainability goals,suchasa42%reductioninScope1and2 emissionsby2030.Scope1referstodirectemissions, whileScope2pertainstoindirectemissionslikeenergy use.

Moreover,VuoricombatsdeforestationinBorneoand supportsemission-reductioninitiativesintheUS.These programs,backedbypartnershipswithPachamaand 3Degrees,aidinoffsettingcarbonemissions.

4.Finisterre

Owner:TomKay

Placeoforigin:StAgnes,Cornwall,UK

Foundedin:2003

Finisterreisaleadingclothingandwetsuitbrand,inspired byBritishsurfersanddesignedforthosewhosharealove fortheocean.

ThisCornwall-basedbrandproudlyflauntsitsBCorp certification,signifyingthatit’snotjustaboutfashion;it’s aboutoceanawareness.

WithFinisterre,yougetproductsmadefromocean plastic,transformedintofabricslikeeconyl—arecycled nylon.It’sworthnotingthateachtonneofeconyl producedhelpssaveastaggering5.7tonnesofCO2.

Besidesthat,Finisterredivesintoactionwithitsocean programs,fundingswimminglessonsforchildrenwith disabilitiesandmodifyingwetsuitsforbetterwater access.Bychampioningthesea,Finisterrenurturesthe nextgenerationofoceanconservationists.

5.Passenger

Owner:RichardandAlexaSutcliffe

Placeoforigin:TheNewForest,SouthernEngland,UK

Foundedin:2012

Passengerisoneofthemostpopularsustainablefashion brandsandapartofthesustainablemovement.Their ethosis“Weputsustainability&adventureattheheartof everyproduct.”ThisUK-basedfashioncompanyproudly displaysitseco-badgeanditsforestinitiativesare commendable.

Similarly,Passenger’sfashionalsonurturesourgreen planet-onetreeatatime.Foreverypurchase,theyplant atree,restoreforests,andsupporttreeprotectors worldwide.

Moreover,Passenger’stree-plantinginitiativehasresulted inoverhalfamilliontreesbeingplanted.They’vealso securedprotectionforanimpressive28,724,186sqmof rainforest.

WhenitcomestoitsGlobalAllies,Passenger collaborateswithglobalforestchampionslikethe RainforestTrust,TreesForTheFuture,andOneTree Planted.

6.StellaMcCartney

Owner:StellaNinaMcCartney Placeoforigin:London,England Foundedin:2001

StellaMcCartneyisagloballyrecognizedfashionbrand knownforitssustainableinitiatives.Thegarmentsfrom StellaMcCartneydefytradition.

Theyarecraftedfromgrape-basedalternativestoleather, whichmeans80%recycledrawwaste.Moreover,their animal-freeleatherhasanenvironmentalimpact24times lowerthantraditionalleather

Notjuststylish,theirhandbagsareeco-warriorstoo. Since2012,they’vebeenlinedwithmaterialmadefrom recycledplasticbottles.Stella

StellaMcCartney’sfashionisn’tjusthigh-end;it’shighimpactaswell,leavingatrailofconsciouscouture.By closelytrackingmateriallifecycles,theyensuresupply chainsustainability

7.Storymfg.

Owner:SaeedandKatyAl-Rubeyi Placeoforigin:London,England

Foundedin:2013

Storymfg.isanotheroneofthemostpopularsustainable fashionbrandswithabigheartfortheplanet.It’sthe perfectchoiceforpeoplewhocareabouttheenvironment andwanttomakeadifferencewithwhattheywear

Thisbrandstandsoutbecauseittakesleftoverfabricand turnsitintobeautifulclothes,cuttingdownonwaste.It’s theirwayofshowingloveforourEarthandpushingfora worldwherefashiondoesn’thurttheplanet.

Besidesthat,Storymfgleadsthewayinfarmingwhich helpsthelandhealitself.Theystayawayfromnasty chemicalsandhelpthesoilgetstrongandhealthy.In addition,thecolorsintheirclothescomefromnature itself,likeaforestthat’sbeenbroughtbacktolife.These naturaldyesarekindtotheEarthandleaveitbetterthan before.

Moreover,Storymfg.knowsthatbuildingabetterworld takestime.They’recommittedtodoingitstepbystep, makingsureeverypieceofclothingtheymakeispartofa biggerpictureofcaringforourworld.

8.GreaterGoods

Owner:JaimusTailor

Placeoforigin:London,England

Foundedin:2018

GreaterGoodsisallaboutcreativeflair Theytake “nothing”andturnitinto“something”special.

ThinkofabrandfromLondonthat’sallaboutgivingold clothesanewleaseonlife.They’renotjustupcycling; they’recreatingfresh,coollooksforthestreet.

Here’safactthatmightsurpriseyou:everysecond,atruck fullofclothesendsupbeingthrownaway.GreaterGoods isfightingagainstthiswaste.Theypickuptheseold clothesandturnthemintosomethingyou’dlovetowear. Additionally,theyworkwithbigbrandslikeNiketoadd evenmorecolortotheircreations.

Otherthanthat,GreaterGoodsmakesastatement:fashion canbesustainable,andthat'stherealtrendtofollow

9.Camper

Camperisoneoftheoldestsustainablefashionbrands knownforitstrendyshoes.

Owner:LorenzoFluxa

Placeoforigin:Mallorca,Spain

Foundedin:1975

Theirslogan,“alittlebetter,neverperfect,”shows they’realwaystryingtoimproveandbekindertothe Earth.Inaddition,theCamperteamisonthelookoutfor materialsthatdon’tharmtheenvironment,likerecycled leatherandothersustainableoptions.Bytheyear2030, theywantalltheirmaterialstobeeco-friendly.

Apartfromthat,Camperkeepsaneyeonwheretheir materialscomefromandhowtheirproductsgettoyou. Camper’smovetousenaturalandlong-lastingmaterials meansthey’renotjustmakingshoes;they’rehelping leavealightermarkontheEarth.

10.ArvorLife

Owner:CharlotteFoxhall

Placeoforigin:Cornwall,England

Foundedin:Notspecified

ArvorLifeisaclothingbrandbornontheCornishcoast, andit’sallaboutlovingourplanet.It’snotjustabrand; it’sawayoflifethat’sgoodfornature.

Theirclothesareinspiredbythegreatoutdoors,perfect foranyonewholovestoswiminthewild,goon adventures,orjustenjoybeingoutside.What’stheir secret?Theyusematerialsthatarefreefromplasticand are100%vegan.

Otherthanthis,everypieceofArvorLife’sclothinghas itsownstory,madefromrecycledororganicfabrics, contributingtonowasteatall,andeventhepackaging canberecycled.

Butthere’smore.WearingArvorLife’sclothesfeels good,notjustbecausethey’reeco-friendly,butbecause they’resoftandcomfytoo.Sowhenyouweartheir organiccottonsweatshirtortheirvestforeveryone, you’renotjustlookinggood,you’realsohelpingtoget ridofplasticfromtheocean,bitbybit.

Wehopethisbloghelpedyoulearnaboutthetop sustainablefashionbrands.Remember,whenyouchoose brandsthatcareabouttheplanet,you’renotjustbuying clothes—you’remakingastatementandhelpingbuilda cleaner,fairerworld.Sowhywait?Refreshyourcloset withoutfitsthatareasgood-lookingastheyaregoodfor theEarth.

HUI WU WU-CURTIS

ATrailblazerwithProfuseKnowledgeofContactCenterOperations

Inahighlycompetitivemarket

wherebrandsarecontinuously competingforcustomerloyalty, contactcenteroperationsaregaining prominencewhenitcomesto deliveringeffectivecustomerservices. Today,ithasbecomevitalinproviding anddeliveringefficientcustomer serviceforbrands.

Byremovingbarriersofold-school scriptedtalktracksandexecutingthe necessaryelements,SupportUdelivers profoundlygoodcustomerservice whichconvertsissuesinto opportunitiesandestablisheslong-term brandloyalty.Thecompanyisthe brainchildofHuiWu-Wu-Curtis (COO)whoholdsprofuseexperience aswellasexpertiseinthefieldof contactcenteroperations.With SupportU,Wu-Curtisseekstocreatea companybasedonsimpleprinciples andabeliefthatthesuccessofan organizationbeginsandendswithits people.

SteadilyClimbingtheCorporate Ladder

Duringcollege,Wu-Curtisundertooka part-timejobworkinginacallcenter wheresheworkedforafewmonths andleftasshewasnotfascinatedby theplacetowork.Afterafewyears, shejoinedacallcenterasasupervisor andwasdeterminedtoundertakea

leadershipchallengeoneffectively managinganddevelopingthepeople. Sincethatmoment,Wu-Curtishas workedincallcentersandlearnedhow tosteadilyclimbthecorporateladder atdifferentorganizations.She progressedtoapointwherecompanies wereseekingherguidanceand assistancerelatedtotheircallcenter concerns.

Thesepositionsprovidedherexposure torunningglobalteams,understanding thegloballandscape,andinnovating thecustomerexperienceorcontact centerspace.Hercareerfurther progressedintomorestrategic executive-levelpositionsandWuCurtiswaseventuallypromotedtothe CEO/Presidentofsmall-mediumsize companiesbeforeshestartedherown

businessprocessoutsourcing(BPO) company,SupportU.

BuildinganEmpoweringGlobal Culture

Whileworkinginhospitality, Wu-Curtisgarneredenoughknowledge aboutthefunctioningandchallengesof aBPO.Sheappliedthesestrategies fromthebrandperspectivetoBPO deliverystrategies.Wu-Curtis understandsthepainpointsofclients andtheirexpectationsfroman outsourcingpartner.Shealsobelieves thatfocusingontheclient requirements,businessgoalsand financialobjectivescanbeachieved whenemployeesarevaluedandearna livingwage.

Withthatsaid,SupportU’sbusiness modelisbasedonemployee development,trainingandfinancial modelsthatallowreallocationofthe company’sbudgettosustainits employeebasewhilebenefittingthe clients.WithSupportU,Wu-Curtisalso wantedtostartawoman,minorityownedBPOthatwasmission-driven. Beingoneofthefewwomen minoritiesattheexecutivelevel,she setoutonamissiontocreatean organizationthatembracesdiversity andvaluespeople.Moreover,she wantedtocreateanopportunityto provideemploymentanddevelopment

totheunderservedpopulationand providethemaccesstoajob, advancementopportunitiesorsimilar careeropportunities.

UniqueTechnologyStack

SupportUofferscontactcenterservices incustomerservice/support,inbound sales,technicalsupport,andbackofficeprocessing.Thecompanyhasa strongomnichannelsolutionwith capabilitiestoserviceandsupportvia chat,email,SMStextmessaging, socialmedia,andvoice.SupportU differentiatesitselffromthe competitionbythewayitdesignedits technologystackwiththeemployees andleadershipinmind.

Inaddition,SupportUundertakestotal ownershipandaccountabilityforits clients’brand,ensuringitcontinually deliversonperformanceandprovides valuebywayofprocess improvements,costsavingsor suggestingideasforinnovation. “Our

“PEOPLE WILL MAKE MISTAKES. THEY NEED TO KNOW THAT ALL MISTAKES CAN BE FIXED AND NOT BE AFRAID IF A MISTAKE OCCURS.”

technology stack enables us to extend to our clients and facilitate their company digital transition,” says Wu-Curtis.

‘EveryMomentisaTeaching Opportunity’

Beingatthehelm,Wu-Curtisholdsa uniqueapproachtoleadership.She adds, “My leadership approach has always been to mentor and teach people, arm them with the right resources and support, and give them the room to thrive and excel.” Witha firmbeliefthateverymomentisa teachingopportunity,sheholds everyoneaccountabletoensurethat people’sactionsarealignedwiththeir wordsandviceversa.Moreover, Wu-Curtisempowersemployeesto think,understandthebusiness,and makedecisionswhileproviding guidanceandfeedback.

Speakingofemployeesatisfaction, Wu-Curtisbelievesthatprovidingan

outstandingcustomerexperiencestarts internallywiththepeople.Withthat said,SupportUensuresitsemployees arewellsupported,whichentails empowerment,havingtheright resourcesandtheabilitytomakea living.Thecompanyalsoensuresthat itsemployeesfeelvaluedand understandhowtheyfitintoitsoverall success,whichresultsinthem deliveringincredibleresultsand customerexperience.

InvestinginLearningManagement Systems

SupportU’soperationalmodelsenable employeestoestablishworkschedules thatfitandaccommodatetheirfamily andpersonalneeds.Itsperformance anddevelopmentprocessesprovide real-timesupportivementoringand coachingratherthanthetraditional delayedpunitivequalityassuranceand performanceimprovementmodel.The company’sagentwagesare significantlyhigherthantheindustry

normandincentivecompensationis basedondeliverieswithinthe responsibilityoftheindividual employee.

“Our people’s growth and development are the core of our business model,” saysWu-Curtis.SupportUinvestsin learningmanagement systems—externallyineducationaland certificationprogramsandinternallyin mentoringandjobrotations.The companyaimstohelpitspeoplegrow, learn,andapplytheirnewskillsetsin theworkplace.

DecipheringNecessitiesofLife

Thenecessitiesoflife,accordingto Wu-Curtis,canbecondensedinto3 goals:Earn,LearnandReturn.Eachof theserequirescommitmentandfocus andcreatesrealsatisfactionand growth.Sheaddsthatreturnisa significantcomponentofSupportU’s cultureaswellasherpersonalbelief.

Wu-Curtisfurtheraddsthatitishardto thinkofonlyonecharacteristicevery leadershouldpossess.However,she believespositivityisanecessityand

emphasizesbeingapositiveforcefor people,thecommunity,andthe industry

Advisingtheleadersoftomorrow, Wu-Curtissuggeststakingadvantage oflearningasmuchaspossiblewhile notbeingafraidtotrythings.Shealso emphasizesbeingintrospectiveand buildingself-awarenesstobecomea betterleader.Lastly,shesuggestsbeing compassionate,empathetic,andkind.

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