The Most Admired Business Personalities to watch in 2022

EDITOR’S LETTER

Dynamism is bliss!

S“Successisagreattool,butfailureisagreatteacher.”

ThisquotebyChristopherF.Milamgivesanideaofhowpeoplecanflourishdespite unfortunatesituationsandfailures.Today'sleadershipembracesinnovation, extraordinarytalents,andvastexperiencesforoverallorganizationaldevelopment. Businessesfromvarioussectorssuchasrealestate,healthcare,digitalmarketing,andFintech haveincorporatedinnovation,creativity,technology,anddigitalization.Undertheguidanceof influentialleaders,thesebusinessesarepersistentlydevelopingthemselvesinvigorous competition.

Variousbusinesseshaveevolvedoverthepastfewyearsandmanifestedthemselvesasstrong fishesinthemarketwiththeirsmoothprocessesandhigh-qualityservices.Thiswouldnothave beenpossiblewithoutbrilliantandingeniousmindswhosuccessfullyhavehandledcomplex situationsanddynamismintheindustry.Intheunpredictablebusinessenvironment,theyhave surpassedalltheoddswiththoughtfulness,positiveattitude,anduniqueapproachtoproblemsolving.

Beingaproactivedigitalplatform,MirrorReviewhaskeptaweathereyeontheseadmired businesspersonalitieswhohavedelegatedsuccesswiththeirhonesty,transparency,hardwork, andpersistence.Whenwestartedplanningthismagazineissue,welistedsomeeliteleaders influencingtheindustryandleadingtheircompaniestounprecedentedgrowth.Theseleaders haveathoroughknowledgeoftheirrespectiveindustries,thelatesttrends,andcustomer demands.Ourlatestmagazineissue“TheMostAdmiredBusinessPersonalitiestowatchin 2022”featuressuchprominentandhonorablebusinesspersonalitieswhoareportrayingaprime exampleofadroitleadershipintheirrespectiveindustries.

Onthecoverpage,wehavefeaturedBrianJ.Esposito(FounderandCEO,Esposito IntellectualEnterprises,LLC(EIE).Brianisarecognizedbusinesspersonalityinthemodern businessworldwhoiscontinuouslyleavingapositivemarkontheworld.Leveragingsmart tacticsandstrategies,heisspearheadinghiscompanyandsignificantlycontributingtothe company'ssuccess.Elsewhereinthemagazine,youwillfindotherinsightfulleaderslike CharlesAnderson,KevinSteer,KevinS.Kaplan,ChristopherF.Milam,RogerPettingell, andEddieSitt.Storiesofalltheseleadersreallyareinspiringandwearesurethattheywill boosttheconfidenceofaspiringleaders.

Wish you an insightful read!

Prajakta Zurale Project Editor

MANAGING

PROJECT

PROJECT

JOSEPH

SANKALP KULKARNI

GRAPHIC

AAKASH

ROBERT

RESEARCH

JAMES

12. Brian J. Esposito CONTENTS

Brian J. Esposito

Cultivating and Delegating Success Elements of Business Leadership

Successfulleadershipisthe Samalgamationofvarious essentialtraitsandvaluessuch asunderstandingethics,embracing digitaltrends,andmanymore.Leaders mustnotonlyleadthepackbutalso contributetotheoverallgrowthand developmentoftheteamandthe organization. “I truly believe leaders must operate with true genuine traits that the minds and hearts which they are leading forward can connect to as well as inspire. And they must lead from a place of empathy,” quotes BrianJ.Esposito.Arecognized businesspersonalityinthemodern businessworld,Brian'sabilityto maneuver,strategizeandsee opportunitieshasalwaysbeenhis greateststrength.Beingatrue connectorenableshimtomakethings happenandprovidethoseopportunities withtheresources,support,andstory thatarerequiredtobesuccessful.

Brian'sjourneyofleadershiphasnot beenforthefaint-heartedashehas experiencedseveralchallengesthan onecanimagine.Heassertsthathis pathtosuccesshashelpedhimbecome themanheistodaywhilemakinghim realizetheuntappedstrengthand courageinhim.Quoting“theharder thejourneythemorerewardingthe outcome,”Brian'smotivationhas alwaysbeentocreatevaluefor everyoneandleaveapositivemarkon theworld.Leveraginghisbusiness tacticsandleadershipmindset,Brian establishedEspositoIntellectual Enterprises,LLC(EIE)in2001. Currently,Brianisspearheadingthe companyastheCEOandhasbeen significantlycontributingtoits profounddevelopment.

Duringarecentconversationwith MirrorReview,Brianbriefedaboutthe companywhilehighlightinghis leadershiptraits,achievements,andthe

company'sfutureplans.Followingare thesnippetsfromtheinsightful conversation.

Whataretheprominentservicesand solutionsprovidedbyEIE?

EIEhasbeenanever-evolving ecosystemofover20yearsofhard workandstrategy.Theentiremodel withinthecompanyiscreatingvalue forthe75+companieswithinits holdingsincludingits150+joint venturesfromaroundtheworldandthe 25+industriesthatEIEisheavily involvedin.

EIE'sgoalistoalwayscreatevalueand supportthecompaniesintheworldby creatingpositiveearnings.Cashflow andprofitabilityarecrucialtoany company'sexistence,growth,and stabilityinthemarketorwithinthose marketsinwhichthecompanyis servicing.

C o v e r S t o r

Beingatthehelmofthecompany, howdoyouensuredelegatingyour responsibilitiesefficiently?Canyou pleasewalkusthroughsomeofthe notableachievementsofyour career?

Mycorefocusistoalwayskeepthings inmotionandmovinginapositive direction. Momentumiscrucialtothe energywithinacompanyaswellasfor thementalhealthandwellnessofall employees,investors,management, customers,partnersandstakeholders. Havingkeyethicalmanagementis extremelyimportanttoourgrowthand image—itonlytakesonebadpersonto wreckeverything.Additionally,having therightlegal,accounting,compliance, andallotherprofessionalservicesare veryimportanttobuildingand maintainingawell-oiledcompanyor holdingcompany

Iamhonoredtohavebeenranked amongtheworld'sTop10CEOsfor 2020andalso2021inTheWorldCEO RankingsAwardsbyAdria Management,LLC. Inaddition,Iam operatingasanaward-winningserial entrepreneurandbusinessleader, whichwasrecentlyrecognizedfor beingacorepartofaninnovativeteam

tobuildNodle—theworld'slargest wirelessnetworkandecosystemof connecteddevices.Oneofmyearlier businesseswasrankedamongThe Fastest-GrowingPrivateCompaniesby Inc.5000forsixconsecutiveyears. Moreover,in2019,Iwasfeaturedin TheCorporateInvestmentTimes,the next-geninvestmentmagazineinthe MiddleEast.

Additionally,Iamalsothefounding partnerofBAPESandthe BAPESCLAN,anewNFTprojectthat hasgonecompletelyviral.Withina fewdays,numerousBAPESCLAN communitymembershavefloodedthe socialmediapages,makingBAPES thefastest-growingNFTprojectinthe worldwithoutspendingapennyon advertisingormarketing,inanorganic manner

Accordingtoyou,aretechnology anddigitalizationimportanttothe functioningofacompany?Ifyes, how?

Technologiesanddigitalizationare alwaysveryimportanttoanycompany However,theyarenotgoodiftheyare notbeingusedcorrectly,thepeople usingthemarenotproperlytrained,or

“Failure is not real, we are always learning and evolving.”

“I believe we are put on this planet to help one another and do great things together.”

thosetechnologiesarenotbeing updatedandmaintained.Iamveryold schoolinmybusinessandpersonallife thinking.Ibelievethereareconsistent corevaluesthattechnologyshould neverreplace.

Asasuccessfulleader,whatvalues areessentialtoyou?Howdoyou respondtocriticismand demotivationwithinthework environment?

Patience,empathy,andpositiveenergy areessentialtome.Ittookmealong timetolearnhowtoproperlycontrol myemotionsandtrytorespond correctlytoallsituations. Criticism—whetherwarrantedor not—isarealityinlife.Whatis

importantistofilteroutwhich criticismordemotivationistrueand whichonesarejustnoisestotakeyou offyourpath.

Variouslifeissuesdonotevenrequire attentionandwillnaturallywork themselvesout.However,thereare somethatneedimmediateresponses andshouldbecorrectedbeforethey growintosomethingbigger.Aswe growolderandmoreseasoned,we becomesmarterandlearnhowtoavoid problemsratherthanfixingthem.

Whatistheimportanceof collaborationandcreativityin businessleadership?

Collaborationandcreativityplaya

vitalroleinsuccessfulbusiness leadership.However,theimportant thingisensuringthattimeisbeing spentontherightopportunities.Time isourmostpreciouscommodity,and thattimeshouldbespentonimportant andrealthingsthataddvalue. Wastingtimeonunattainablethingsis notonlyadrainonresourcesbutalso willresultinasenseoffeeling defeatedorafailure.

Howdoyouensuremaintaining work-lifeequilibrium?

Iamnotthespokespersonforahealthy work-lifebalance.Iamcurrently takingthisveryseriouslyandworking onthischapterofmylife.Untilnow, workhasbeenmypassion,hobby,and love.ItissomethingthatIambreadto doand,isinmyblood.

Whataretheupcomingservicesand solutionsanticipatedbyEIE?

AfterbuildingandperfectingEIEfor over20years,Iamblessedand honoredtosaythatthisecosystemcan andwillcontinuetogrowandevolve withorwithoutme.Thiscanbecomea realityaslongasalldecisionsare alwaysbasedontheideaofdoinggood workwithgoodpeople.Wearenot solelyfocusedonmoney—asmoneyis abyproductofourcoreprinciples, values,anddecisionmaking.Thegoal alwaysiscreatingrealtangiblevalue alongwithwin-winsituationsforall partiesinvolved.Moreover,gettingto thatgoalinthecorrectethicalmatteris alwaysamust.

“My ability to maneuver, strategize and see opportunities, that others do not, have always been a strength.”

Management-

URL- www.coachingcharities.com

Founded- 2002

Description-

Coldwell Banker Realty

Management- RogerPettingell(RealtyAgentandBroker)

URL- www.coldwellbanker.com

Founded- 1906

Description-

Compassionate Certification Centers

Management- DrBradBuege(ChiefMedicalOfficer)

URL- www.compassionatecertificationcenters.com

Founded- 2016

Description-CompassionateCertificationCentersisa physician-ownedcompanyinPennsylvaniacomprised ofmedicalmarijuanadoctorswhoarededicatedto helpingpatientswhoneedmedicalcannabis.

Espotio Intellectual Enterprises

Management- BrianJEsposito(FounderandCEO)

URL- www.eie.rocks

Founded- 2001

Description- EIEhasbeenanever-evolving ecosystemofover20yearsofhardworkandstrategy Theentiremodelwithinthecompanyiscreatingvalue forthe75+companieswithinitsholdings

Elite Connections International Matchmaking

Management- TammiPickle(VicePresident)

URL- www.eliteconnections.com

Founded- 1994

Description-EliteConnectionsisaprivateand exclusivedatingagency.Itwasestablishedin1994with an"A+"businessrating.

GAT Marketing

Management- CharlesAnderson(CEOandFounder)

URL- www.gatmarketing.com

Founded- 2014

Description-GATMarketingisacutting-edge disruptivedigitalmarketingagencythatthriveson chasingdownthehighestreturnsonitsclient’s investments Itsteamofexpertshasprofessional experienceindiversefields

International Development Management

Management- ChristopherF.Milam

URL- www.christopherfmilam.com

Founded- NA

Description-NA

Travelner

Management- LeHungAnh(CEO)

URL- www.travelner.com

Founded- 2001

Description-Travelneroffersawiderangeoftravel servicesincludingflight,visa,accommodation,and toursaroundtheglobewiththepurposeofsatisfyingall travelneedsinoneplatform

One Two One Advisor

Management- KevinSteer(CEO)

URL- www.121advisor.com

Founded- 2010

Description-121AdvisorSdn Bhd isavisionary technologysolutionandconsultingservicescompany. Sinceitsestablishment,ithasimplementedvarious onlinesolutions.

Wizard Research Laboratories

Management- EddieSitt(CEO)

URL- www.wizardresearch.com

Founded- 2011

Description-WizardResearchLaboratoriesworksto helpallindividualsexperienceimprovedoutcomes, whethertheyarewellorexperiencingacuteillness Its goalistokeepmoreindividualswell,longer

Charles Anderson

Charles

Pioneering the Marketing Industry through Innovation and Creativity

Anderson

CEOandFounder

DigitalMarketinghasbecomeanessential marketingtacticforanybusinesstothriveinthe market.Contrarytotraditionalmarketing,digital marketingpromotesbranddevelopment,helpsmaintain efficiencyinoperations,providesincreasedcustomer satisfaction,andallowsbusinessestoreachaglobal audience.Numerousentrepreneursareutilizingtheir knowledgeinthisfieldtohelpotherbusinessesgrowand prosper.Onesuchleaderprovidingdigitalmarketing servicestoenhanceandhelpotherbusinessestogrowis CharlesAnderson(CEOandfounderofGAT Marketing)

Charlesisapioneerinthefieldofdigitalmarketingandis knownforhisoutside-the-boxthinkingandunique approachtoproblem-solving.Hisefforttosupporta communitymotivatedhimtopursueacareerinfirearms marketing.Overtheyears,Charleshasworkedwith numerousstartupsincludingPrivateInvestmentFirmsand VentureCapitalGroups.Hehasalsoassistedinthelaunch ofvariousstartupfirms.

Throughouthiscareer,Charleshasbeenrecognizedwith severalprestigiousawardsincludingtheexceptional workplaceaward,nationalandregionalINC5000listings, andmanyothers.Hebecameaseries7licensedbrokerjust attheageof19.Inadditiontothese,Charleshasalsoled multiplecompaniesthathavebeenboughtoutandmerged withhouseholdnames.

MirrorReviewrecentlyhadtheopportunitytoparticipatein aconversationwithCharlesAndersonwherehesharedhis viewsonleadershipalongwiththeassociatedrolesand responsibilitiesandthechallengingjourneyofthe establishmentofthecompany

Belowaresomeexcerptsfromourfascinatingconversation.

When was GAT Marketing established? What are the various services and solutions offered by the company?

GATMarketingwasestablishedin2014.Itisacutting-edge disruptivedigitalmarketingagencythatthrivesonchasing downthehighestreturnsonourclient’sinvestments.Our teamofexpertshasprofessionalexperienceinthefieldsof advertising,finearts,brandanddigitalmanagement, venturecapital,anddataanalysis.Theyworktowards handlingeverypartofabusiness’spotentialadvertising needs.Ourcompanydealsinidentifyingconsumerbases, adconcepts&creations,mediaplanning,ad-buying,and ROItracking.

In your opinion, how has technology and digitalization influenced the future of the business sector? Also, how did you implement these changes in the company?

Sincethe1990s,therehasbeenarapidshiftintheindustry duetotechnologicaladvancementsanddigitalization. Throughoutmycareer,I’veworkedhardonlearning, adapting,andutilizingnewtechnologiestofindnewways tomarketandachievesuccessforclients.GATMarketing doesnotjustadapttothesechangesbutisattheforefrontof them.Thisallowsustoofferservicesandtechnologytoour clientsthatotherfirmscannotduetotheirhesitancyand speedofadoptingnewtechnologies.

WehaveworkedhardtotransitionintoSMS,email,social sentimenttracking,intention-drivenanalytics,andother emergingtechnologiestobetterreachpotentialcustomers forourclients.Myexperienceofworkingwithbootstrapfundedbusinessesenabledmetomaximizeeverypotential partoftheclient’sbudget.

According to you, what essential traits are required for modern business leaders to survive in the market landscape? Also, how do you respond to criticism and tackle demotivation within the workspace?

Inmyopinion,beinglight-hearted,approachable,and respectablearethemostessentialvaluesthataleader shouldpossess.Moreover,Ifeelthatmodernbusiness leadersneedtobeopentoalotofconstructivecriticism. Anotherandthemostimportanttraitistreatingemployees withrespect,kindness,andvaluingtheiropinion.Employee satisfactionplaysagreatroleintheefficiencyandgrowth ofthebusiness.

Asforcriticism,Iusuallyrespondtoitwithajokeandthen aseriousexplanation.Inaddition,Iensurethattheperson posingthecriticismunderstandsthattheyareheardandI willeitheradapttheirideaorworkwiththemtofindan appropriatesolution.GATMarketingconstantlystrivesto buildharmonyandrespectwithintheworkplacethathas significantlyboostedthemoraleoftheemployees.Also,all themembersoftheteamsupportandmotivateeachotheras afamilyandhelpthosewhoaredemotivatedtogetbackon track.

Being at the helm of the company, what are your primary roles and responsibilities? How do you ensure to efficiently delegate your responsibilities?

AstheleaderofGATMarketing,Ioverseealldepartment

heads.Weareblessedwithsomeofthebestemployees.The companymakessuretohiretherightpeopleandfinda placefortheminsteadoffindingapersontofillaspot. DelegatingissomethingthatItakefulladvantageof.Iam proudofleadingateamofexceptionalprofessionalswhere everymemberisproductiveanddriventowardsexecuting ourcollectivevision.

What role do collaboration and creativity play in successful business leadership?

Thethreemostimportantfactorsthatareresponsibleforthe successandgrowthofGATMarketing.Theseinclude believinginmyemployeesandtheirabilities,workingside bysidewiththeminsteadoflookingovertheirshoulders, andexpectingthemtobringmewhatIwant.Theteam workscollaborativelyandgeneratesideasandperspectives thatarethemajorfactorsresponsibleforthegrowthand successofthecompany

How do you maintain work-life balance? What are your favorite hobbies or past-time activities?

IworktokeepmylifebalancedwhichishowImaintain work-lifeequilibrium.Also,Ilovespendingtimewithmy familyandfriends.Idevotealotofmysparetimeto collectingandlearningaboutguns.Iamalsoamemberof thecompetitiveshootingteam‘TeamTuff’whereIpursue myhobbyinmysparetime.

What are the upcoming solutions/services we can anticipate from GAT Marketing?

Theshifttodigitalpublicationsisoneofourbiggestdriving focuses.Inadditiontothis,ourprimefocusoverthenext fewyearsinvolvesdevelopingnewtoolsincludingSMS, retargeting,andcreatingawiderabilitytoreachpotential customerswhomaynotreadtraditionalfirearmseditorial.

“If you're going to lead and inspire your team, there needs to be a feeling of shared struggles.”

Christopher F Milam

Christopher F Milam

Pioneering Real Estate Development with Impactful and Result-oriented Strategies

“Successisagreattool,butfailureisagreatteacher.”

Successandfailurearetwosidesofthesamecoin.

Whileitisimportanttocelebratemomentsofsuccess withenthusiasmandpomp,itisalsovitaltonot perceivefailureasademotivatingfactor.Severalrenowned globalleadersassertthatfailuremakesusrethink, reconsiderandfindnewwaysandstrategiestoachieveour goals.

Beingalaurelledleader,ChristopherFMilam(Real EstateDeveloper)firmlybelievesincelebratingsuccess whileevaluatingtheelementsoffailure.Whilehehasbeen successful,hehasalsowitnessednumerousdeveloperswho havenotbeensuccessfulorhavehadprojectsthathave failed.Today,Christopherisasuccessfulrealestate developer,entrepreneur,businessowner,andinnovator basedinAustin,Texas.

DuringarecentconversationwithMirrorReview, Christopherelaboratedabouthislatestaswellaspast businessventures.Healsohighlightedseveralkeyfactors thatarenecessarytosucceedwithintherealestateavenue, includinghowtoensureeffectiveleadmanagement. Followingaresomeofthesnippetsfromtheinsightful conversation.

Beinganexperiencedleader,howareyouleveraging yourprofusebusinessexperience?Canyouplease mentionsomeofyourlatestbusinessventures?

Honestly,Ihaveevolvedasthedrivingforcebehindseveral successfulrealestatedevelopmentprojects,includingthe HillCountryGalleriaandShopsattheGalleria(BeeCave, Texas).Iamcurrentlyoverseeingmultipleprojectsacross Scottsdale,Arizona,EasternEurope,andAustin,Texas, mostnotablytheVioletCrownAmphitheaterandWhite RocksEntertainmentDistrict.

Beingalongtimeleaderinthebusinesscommunity,Ihave extensivebusinessexperienceintheareasoftransportation, technologyandurbanplanning.Thisincludesfoundingand leadingthreenotableenterprises,includingtheHoustonbasedQuantumMachinesCorporation,Austin’s InternationalDevelopmentManagement(IDM),andthe PaloAlto,California-basedSupernature.

Throughoutyourcareer,whatsuccessstrategieshave yougarneredtomakeyourdevelopmentprojectsa successinthemarket?

Iwanttohelpotherdeveloperslearnwhatmakesareal estatedevelopmentprojectsuccessful.Ibelievethe followingfactorsshouldbeattheheartofeverysuccessful realestatedevelopmentproject.

Consideringwhetherthereistrulyaneedforthe Ÿ developmentprojectintheareayouareconsidering.

Havingacohesiveplanandthemoneytomakethat Ÿ visioncometolife.

Creatingaprojectedtimelineandstickingtothat. Ÿ

Takingthetimetoreallylearnwhowillultimatelybe Ÿ buying,rentingorusingthedevelopmenttohelpinclude factorsthatmaymakethespacemoreappealingfor clients.

Ÿ development.

Consideringtheaestheticanddesignofthe

Inshort,learningwhatthekeysaretosuccessfulrealestate development,includingmeetingacommunityneed, meetingendclientneedsandexpectations,stickingtoa budgetandtimelineandmakingaprofit,canhelpincrease yourchancesofcreatingasuccessfulrealestate development.

Accordingtoyou,whatarethevariousfactorsthat determinethesuccessofarealestatedevelopment?

Losingmoneycanbeahardpilltoswallow,buttherearea fewthingsyoucandotoincreasethechancesthat developmentissuccessful.Oneofthefirstfactorsto considerwhendeterminingwhetherarealestateproject maybeasuccessiswhetherthereisaneedforthe developmentinthecommunitywheretheprojectwilltake place.Anotherfactorthatplaysahugeroleinwhethera realestatedevelopmentwillbesuccessfulishowwellthe projectmeetsendclientneeds.

Moneyiskeytodeterminingifarealestateprojectisa boomorabust,sostickingtoabudgetandacompletion deadlineisoneofthebestthingsyoucandoifyouare creatingasuccessfulrealestatedevelopment.Thefinalkey toasuccessfulrealestatedevelopmentprojectisprofit. Somerealestatedevelopersselltheirprojectonceitis

completed,whileothersrenttheirsout.Regardlessofwhich youdo,youneedtoeitherselltheprojectforenough moneytomakeaprofitorrentthespacesoutforenough moneytobeprofitable.

Apartfrombusinessandrealestatedevelopment,are thereanyotherinterests/passionsthatyoupursue?

Inadditiontoworkinginbusinessanddevelopment,Ialso maintainastronginterestandpassionforNatural Philosophy,aphilosophicalstudyofnaturecurrently experiencingaresurgencearoundtheworld.Icurrently devotemytime,energy,andintellecttoobtainingadeeper understandingofthetruenatureofreality,aswellashow applyingthatknowledgethroughtechnologicalinnovation canhelpdrasticallyimprovethehumancondition.

Havingdevelopedakeennessfornaturalphilosophy,do youthinkitsconcepthasevolvedovertime?Ifyes,how wouldyoudefineitsimportanceinthemodernworld?

Naturalphilosophyisnowmorecomplicatedthanever,as humanshavedevelopedtheirownwaysofchangingthe naturalorder.Therecentrevivalofnaturalphilosophyand newdiscussionshavecreatednewareasofstudy.These includenaturalrealityandwhatthatrealitymeansfor humankind.

Thisphilosophyexplainsnature'sroleinshapinghuman ethics,morals,beliefs,andattitudesandisheavilylinkedto anthropologyandmetaphysics.Therecentrevivalofnatural philosophyandnewdiscussionshavecreatednewareasof studywhichnowincludenaturalrealityandwhatthat realitymeansforhumankind.

Withrespecttoyouraffinityfornaturalphilosophy,how doyouensureincorporatingitinyourday-to-day activities/life?

Ibelievethatunderstandinghumannaturecanbecoupled withtechnologytoimprovethehumanconditionaswellas thesurroundingnaturalenvironment.Speakingabout myself,Ileveragemydeepunderstandingofnatural philosophytocreatemoresustainablemethodsofurban planning,improvingtransportation,anddeveloping technologies.Thegoalistocreateabetterworldforall beings,includingplants,animals,andhumans.

“Learning what defines a successful real estate project can help you integrate these factors into your plan and increase the likelihood of your development being a success for all parties involved.”

Eddie Sitt

Eddie Sitt

TThehealthcareindustryhasbeendynamically changingoverthepastfewyears,andthepandemic onlyaddedtothedisruptionsinthesector.In responsetotherapidlysurgingdemand,numerousnew healthcareserviceprovidershaveemergedoverthepast coupleofyears.Moreover,severalexistingplayersalso haveupgradedtheirservicestocatertotheneedofthehour

Asthepandemicanditsvariantscontinuetothreatenthe world,theroleofhealthcareleaderstodayhasbecomevital. Beinginthehealthcaresector,leadershavetobeacquainted withthecurrenttrendsintheindustryaswellasthe changingcustomerrequirements.Moreover,theymusthave thevisiontoanticipatethemarketconditionsandstrategize accordingly

OneofthemostdecoratedleadersintheNewYorkCity businesscommunity,EddieSitt(CEOof Wizard ResearchLaboratories)isfulfillingtheprerequisitesof modernhealthcareleadership.TheteamofMirrorReview recentlyhadtheopportunitytoindulgeinaconversation withEddiewhereheshedlightuponhisillustriouscareeras wellasthecompanyanditsgrowth.Herearesomeexcerpts fromthefascinatingconversation.

Pleasewalkusthroughyoureducational/professional journey.

MyacademicbackgroundincludesaBachelorofScience degreeinInternationalBusiness/Trade/Commercefrom HarvardUniversity(1991),anEngineer’sdegreefromthe MassachusettsInstituteofTechnology(1994),anda BachelorofLawsDegreeinIntellectualPropertyLaw (1997).

IheldthepositionofseniorpatentcounselatLathan& Watkinsfrom1997to2006.IalsoworkedasthePrincipal ManagingpartneratTheSultzerLawGroup,P.C.from 2006to2009.BeforemyleadershiproleatWizard

Research,IservedasaCEOatSittAssetManagementfrom 2010to2016.IjoinedWizardResearchasaCEOin2016 andhavebeenoverseeingthecompany'soperationssince then.

AtthecoreofWizardResearchLaboratories,whatare thevaluesandethosyoupromote?

Weworktohelpallindividualsexperienceimproved outcomes,whethertheyarewellorexperiencingacute illness.Ourgoalistokeepmoreindividualswell,longer Weconductbusinessaccordingtothevaluesembodiedin OurCredo.

Weoperatewiththehigheststandardsregardingour employees,theenvironment,thepatientsandconsumerswe serve,andallotherstakeholders.Moreover,westicktoour guidelines,policies,statements,andstandardsandoperate withintegritythroughouttheworld.

Whataretheuniqueproductsthatdistinguishthe companyfromitscompetitors?

Weofferavarietyofservicesandsolutions.Ourpopular productsincludethebloodpressuremonitor/BPWizard, NebulizerWizard,2ProngExtraMeshCupforNebulizer Wizard,aswellas3ProngExtraMeshcupforNebulizer Wizard.

BloodPressureMonitorBPWizard:Ourdigital Ÿ bloodpressuremonitorprovidesaccuratereadingsso thatyoucanbettertrackchangesinyourblood pressure.

NebulizerWizardPortableRechargeableSilent:Our Ÿ portablemeshnebulizeriseasytouse,fast,and powerful.Itismoreeffectiveatdispersingmedication duetothesuperfinemistitcreates.

2ProngExtraMeshCupforNebulizerWizardSold Ÿ Separately:Ourmeshcupfornebulizerwizardunits soldbeforeshouldbereplacedannually.Inspectyour meshnebulizerforanycracksordamagethatmay happenthroughouttheyear

3ProngExtraMeshCupforNebulizerWizardSold Ÿ Separately:Thismeshcupfornebulizerunitssold afterandneedstobereplacedyearly.Cleaningyour meshcupaftereachusewillprolongthelifeofyour nebulizer

WhatisthebreakthroughproductofWizardResearch andwhy?

IandmyteamhavebeenawardedsixpatentsontheDry EyeBreakthrough,acutting-edgeDryEyeMaskfoundto deliversignificantrelieffordryeyefollowingarecent studytrial.Ofthe1000peopleparticipatinginthetrial, morethan99.5%reportedamajorreliefofdryeye symptoms.Moreover,over77percentreportedamarked improvementintheirqualityoflife,butmorethan37 percentdiscontinuedtheiruseofprescriptioneyedrop medication.

Ourbreakthroughproductcontinuestodisruptthedryeye industryandchangehowdryeyesymptomsareaddressed andtreatedthroughoutthemedicalfield.IandtheWizard ResearchBrandarecurrentlyinnegotiationswiththree healthinsurancecorporationsandhavesecuredatentative commitmentforeachtocovertheproductby2024.

Weareplanningtosellourdryeyemaskthroughselect retailchainsaswellasaresalenetworkofhealthcare professionals.Ourotheraward-winningproductsincludea portablenebulizer,glucosemonitors,andacutting-edge bloodpressuremonitor.

Goingforward,whatarethesolutionswecananticipate fromthecompanyinthenearfuture?

Webelieveitisurgenttodelivermedicalsolutionsright now—evenaswedevelopinnovationsforthefuture.We arepassionateabouttransformingpatients’liveswith reliablemedicalequipmentsuchasourheatedeyemask andportablebloodpressuremonitor.Wearecourageousin bothdecisionandaction,andwebelievethatgoodbusiness meansabetterworld.

Therefore,wecometoworkeachdayandcommit ourselvestoscientificrigor,unassailableethics,andaccess tomedicalinnovationsforall.Wedothistodaytobuilda bettertomorrow.Weareproudofwhoweare,whatwedo, andhowwedoit.Wearemany,workingasoneacross functions,acrosscompanies,andacrosstheworld.

“We are helping you bring the most advanced cutting edge devices into your very own home.”

Entrepreneurshipisbecomingthenew

normoftheindustry,withnew venturesstartingalmosteveryday. Accordingtothereport,eachmonthan averageof543,000newbusinessesare started.Thisnumbercomestoover6.5 millionperyear Withthecompetition brewingatsuchahighrate,it'stheinnovation thathelpsthebusinessestothriveforthelong termintheindustry.Severalcompaniesare competingtobecomeabigbrandlabelonthe market.However,manyofthesecompanies lackthezestorcreativitytodeliverinnovative servicesthatcatertothecurrentdemands.For years,hardwork,passion,anddetermination havebeenconsideredasthekeydriversfora successfulbusiness.Wecouldbeaffirmative thatnocompanyisestablishedwithouthard workdeterminationandpassion, then what could be hindering the growth?Intheageof technologicaladvancementsandsocial media—innovationandauthenticcontentare vitalelements.

Withtimethebusinesspracticeshave changed,comparingthetraditionalbusiness practicestothedigitalerathedifferenceis clearlyevident.Forinstance,thecommerce practiceshavechangedalot,—thanks to the internet—atthecomfortofone'shouse,right fromgroceriestotop-endgadgetsallcanbe deliveredatthedoorstep.Thustosurvivein today'scompetitionandbecomeabrand entity,companieshavetosurpassthe“out-ofthe-box”ideasandprovideinnovative servicesthatbecomeaneloquentyet convenientpartofhumanlife.

EvolveWithTime

ThegiantorganizationssuchasApple,or Microsoft,alsostartedasmerestart-upswith aninnovativeidea.Althoughsomeofthese start-upshaveperformedexceptionallywith theircreativeservices,manyfailtodeliver andfalloutoftheraceinapprox.timeof5 years.Therecanbenumerousreasonsforthis failurebutmostcommonamongallremain theabilitytosustainandevolvewithtime.

Astart-uphasthepotentialtobringout

innovationintheworld.Oncethis innovationisacknowledgeditgains businessandsuccess.Forinstance, afteraconferenceinParis,Travis KalanickandGarrettCamp,were talkingwhentheystumbledonthe factthatfindingacabistough. Soon,thetwowerebrainstorming ideasandestablishedUber,which wentontobea$17millionbusiness inthenext5years.However,the successiswhenthedecisivetime beginsasthecompany’scareeris testedinthelongrun.Innovation andconsistencygohandinhand,so whenthecompanyiscontinuously onthegoitbecomesasensation. Oneideashouldleadtomoreideas andthereshouldalwaysberoomfor innovation.Tocontinuouslygrow, develop,oradvance,andwork accordingtothecurrentdemands andkeepaddinginnovationinto playdaily.

Innovativeservicescanprovidean effectivewaytocreatesustained competitiveadvantageforthe company Turningtowardsor consideringtheservicestrategies canhelporganizationstoovercome theproblemofgrowthmaintenance inthefloodedmarkets,aswellas theproblemcausedbythe circumstanceofcommoditization.

Whataretheinnovativeservices?

Theinnovationinservicesrefersto themodernizationtakingplacein thevariouscontextsofservices. Theseservicescanbelistedunder theintroductionofnewservicesor incrementalimprovementsof existingservices.Theservicecanbe highlytailoredaccordingtothe client/customerneeds,andinclude manydifferentstakeholders.The innovationinservicesdoesnot necessarilybedirectedtowardsthe servicesector,thenewand

improvedofferingscanalsobe providedbythenon-servicessector suchasbythemanufacturingfirm thataimstoenlargethesupply portfoliowithvalue-adding services.

Forinstance,DenHertog(2000)has presentedthe“four-dimensional modelofinnovationinservice”, whichcapturestheideaof modernizingservicesina knowledge-basedeconomy The modelconsistsofthefollowing dimensions:

Ÿ Service concept, whichisanew serviceinthemarket.

Ÿ Client interface, whichdenotes theinnovativewaysastowhich clientsareinvolvedinservice production.

Ÿ Service delivery system that encompassesnewwaysthe actualservicesaredeliveredto thecustomers.

Ÿ Technology, whichhastomake surethattheservicescanbe providedefficiently

BuildingBlocksforInnovation

Innovationinvolvesresearch,and oneneedstobeawareofthetrends surroundingthebusinesssector Similarly,theexistingproductsand servicescanalsobeassistiveinthe research.Therecanalsobe innovativeideasfromother industriesthatcouldeventuallyfit businesspractice.Thechallengeisto setupandmanagetheinnovationin servicesandproductseffectively andusethemstrategicallyto maximizevalueandgaina competitiveedge.Inthepublication ofBCG’smostinnovative companiesof2019,thefour companiesin2019'stopten list—namely Google, Amazon, Microsoft, and IBM—werealsoin

thetoptenbackin2005.

Thesecompaniesweresuccessfulin unlockingtheinnovationopportunities. Ontheotherhand,itistruethatfor manycompaniesevendailyoperations areveryconsuming.Asaresult,many forward-lookingincumbentsdebate aboutimplementinganinnovation mindsetasanoverwhelmingprocedure.

Inrecentyears,itisobservedthat severalcompanieshavestarted appointing“Chief Innovative Officer” toexplorethegrowthinitiatives.But, theaccountabilitiesoftheinnovation plannerarebroader,includingnotonly businessgrowthbutalsocompetence development.Forexample,itrequires morethansettingupanewR&Dlab; thelab'seffortsmustbehardwiredinto thecompany'sservicesstrategy, investmentcycles,sales,and operations.Thegoalisacompany whereinnovationisconstructed,rather than“boltedon”—whereitisnatural foreveryindividual,andintrinsicto theorganizationitself.

UnderstandingtheNewService Landscape

Overtheyears,thepaceofchangeand thenatureofservicedeliveryhas changeddramatically.Masteringthe traditionalaspectsofbusinesspractices wouldnotbeenoughtosurviveinthe digitalera.Inordertoseizeallthe opportunities,companiesmustlearnto acquirethepotentialforinnovative servicesinvolvingthefollowingtrends,

Ÿ Higher customer expectations

Customersarealwaysatthecenterof anybusinessandtoday,theconsumers demandgreaterinvolvement, customization,personalization,and mobilityforservices,alongwithan immediateresult.Whilst,the

consumerswitnesscutting-edge innovationinservicesfromone industry,theyexpecttofindthemin othersaswell.Forexample,theselfservicekiosk,itiswidespreadfrom airlinecheck-intotheretailingand hospitalityindustry Theindustrial boundariesaregraduallyblurringfor theconsumersthusthecompaniesmust lookbeyondtheirimmediaterivalsand comeupwithnewideas.

Ÿ The rise of the mobile Internet

Globally,therearemorethan3.5 billionsmartphone users andover 204millionappsweredownloadedin 2019respectively.Themobileand convenientself-serviceistransforming theserviceslandscape.Oneprominent

exampleofthetransformationisUber thathasdisruptedthetaxiindustry.

Furthermore,advancesindigital paymentsarerapidlystimulating mobilecommerce,withfar-reaching consequencesforfinancialservicesand retail.Remotemanagementand trackinginhealthcarearealsomassive changesmadepossibledueto improvedconnectivity.Thus,therise ofsmartdevicesunlocksgrowth opportunitiesandreducesthecostto developservices.

Ÿ Big data and advanced analytics

Asoftwaresolutioncompanycalled SATMAPusedadvancedanalyticsto enhanceserviceincallcenters.Ithelps

ROME WAS NOT BUILT IN A DAY

thecompaniestomatchcallersto serviceagentswithappropriate personalities.Thisresultedinahigher rateofcustomersatisfactionand elevatedservice-to-salesconversion.

Thee-commercegiantAmazon leveragescustomerdatatopersonalize andmodifytheirservices.The continuousadvancementinanalytics willallowthecompaniestolure insightsfrommassive,untapped sourcesandconsequentlyleadtonew servicepotentials.

Excellingattheaforementionedtrends willbenefitthecompanies significantly.Businessesthatevolve quicklywillpositionthemselvesbetter amongstthecompetition.Contrariwise, companiesstillclingingtothe

traditionalpracticeswillfacegrowing pressurefromitscompetitors. Intherapidlychangingbusiness environment,innovativecompaniesare constantlystrivingtodeliverthebestto itsconsumers.Thenewservices landscapeisunlockinginnovation opportunitiesinnearlyeveryindustry. However,asthepaceofinnovationis growing,customizationisgrowing simultaneously.Companiesthat succeedinpivotingconsumersatthe centerofwhattheydo,arelikelyto survivetheintensifyingpressureof competitorsandexcelatadapting innovativeservices.

Businessesthatwanttobuildan innovativeenginewillneedtoupgrade eachperson'sinnovationskills,build comprehensivemetrics,agreeonwhat countsasinnovation,holdtheleader accountableforinnovationandretool managingproceduressotheycan nurtureinnovationthroughoutthe company.Althoughthesearenot isolatedinitiatives,theymustwork togetherinsynchronization.

Tosummarize,“Rome was not built in a day”.Tobuildacompanythatis associatedwithfundamentalelements isalongpersistentjourneyand achievingsomethingthatsignificantit willtakealotoftimeandpatience. Thesefundamentalelementsarenot limitedtoincorporatingmarketing structures,elevatingproductquality,or strategizingsalesgrowth,butextendto variousdiversefeaturescontributingto thesuccessofthecompany.A companymustcontinuallybeupdated withthetrendsandinnovatethe servicesaccordinglytosuccessfully thriveinthecompetition.

Kevin S. Kaplan

Chairman,CEOandFounder

Kevin S. Kaplan

Leadership through Impact and Benevolence

I

IInthesechangingtimes,impactfulandpositive leadershipismoreimportantthanever.KevinS. Kaplan(Chairman,CEOandFounderofCoaching CharitiesLLC) . embodiesthis Alongsidethetraditional leadershipqualitieslikehardwork,positiveattitude,and loyalty,aleaderhastohavethevisiontoinspiretheteam andcultivatefuturegenerationleaders.Kevinstates, “Don’t pay attention to the noise, and have a laser focus on crossing the finish line.”

Kevinhasimmenseprofessionalexperienceinthe marketingandmanagementfieldspanningnearly30years. Hestartedhiscareerimmediatelyaftercollegebyjoininga governmentalrelationsfirmandthenwentontoestablish ‘BeerDrinkersofAmerica’–anadvocacyorganization sponsoredbyAnheuserBuschandMillerBrewing. Thereafter,KevinservedasanExecutiveVicePresidentof MarketingfortheBirminghamFire(NFL’sWorldLeague ofAmericanFootball)andservedasVicePresidentof MarketingforFirstNationalBankofAlbuquerque.

Afteraccomplishinggreatachievementsby30yearsofage, Kevindecidedtoestablishandstarthisownbusiness.By July1994,heestablishedhisfirstsuccessfulcompanyPromotionDynamics-aSportsMarketing,SalesandEvent Managementcompany.SevenyearslaterbyAugust2002, KevinstartedanotherbusinessandestablishedCoaching Charities

MirrorReviewrecentlygottheopportunitytointerview Kevin.Wegainedinsightsonhischallengingjourneyof establishingthecompanyaswellashisviewsonleadership withassociatedrolesandresponsibilities.

Followingarethesnippetsfromourfascinating conversation.

Whatmotivatedyoutoestablishyourowncompany?

Mystrongdesiretopositivelymakeanimpactandhelp othersisthemainreasonthatmotivatedmetostartmy company‘CoachingCharities’.Throughourcompany,we havehelpednumerousclientstoraisemillionsofdollarsfor manycharitablecauses,attractingthesupportofthe nation’smostprominentphilanthropistsandcelebrities. CoachingCharitieshasmadeadifference!

Whenwas‘CoachingCharities’establishedandwhat aretheexclusiveservicesandsolutionsofferedbythe company?

Establishedin2002,CoachingCharitiesisafull-service foundationmanagementcompanyassistingclientsin achievingtheircharitablegoals.Weprovideunparalleled expertiseinfundraising,donormanagement,volunteer recruitment,eventplanning,non-profitaccounting,legal compliance,grantadministration,socialmedia,and philanthropicguidelines.

Whatareyourprimaryrolesandresponsibilities?Also, howdoyouensureefficientlydelegatingyour responsibilities?

AstheChairman,CEO,andFounderofCoachingCharities, Iamresponsibleforthegrowthandoverallsuccessofthe company.Leadingaspecialteamofexceptional professionals,itismyresponsibilitytoensureefficiencyin operationsandalsomotivatemyteambyincorporatinga healthyworkenvironment.Ihavedelegatedeverymember oftheteamwithspecificdutiesandclientstomaintain efficiencyinoperations.Ihavealotoftrustinmy managementteam.

Whatexclusivitiesmakeyouadistinctbusinessleader?

Mydepthofknowledgeandexperiencetonavigatethrough asometimescomplexcharitableworldhashelpedmesail throughchallengingtimes.Inadditiontothis,wehavea significantandinfluentialnetworkthatbenefitsourclients. Thesearethemaincharacteristicsthatmakeusdistinct.

Whataresomeofthenotablehighlightsofyourcareer?

Iwashonoredtoreceivethe‘BlackCollegeFootballHall ofFameFoundersAward’(2015).Ihavealsohelpedwith theestablishmentofthe‘HBCULegacyBowl’presentedby theBlackCollegeFootballHallofFame.Iassistedinthe establishmentofthe‘PolynesianFootballHallofFame,’ whichhonorsthegreatestPolynesianfootballplayers, coaches,andcontributorsandthe‘PolynesianBowl’.

Iamalsoveryproudtohavehelpedintheestablishmentof theSEALLegacyFoundation.Thefoundationisdedicated toprovidingsupporttofamiliesofwoundedandfallen UnitedStatesNavySEALs,educationalassistancefor SEALsandtheirfamilies,andothercharitablecauses benefitingtheSEALcommunity

Additionally,I developedandmanagedtheLASVEGAS Founding75campaign,whosemissionitwastosell10,000 NHLseasonticketsforNevadatogettheirfirstmajor leagueprofessionalsportsfranchise.Historywasmadewith theVegasGoldenKnights!

AnotherhonorwastobeinductedintotheKappaSigma FraternityHallofHonor(oneoffivelivingmembers).I alsoservedasKappaSigma's(largestmen’scollege fraternityintheworld)InternationalPresidentfrom20032005.

HowhastheCOVID-19pandemicinfluencedbusiness leadership?

Toremainsuccessful,weneededtoadaptthroughthe COVID-19pandemicquickly.Andadaptwedid,Coaching Charities hashadrecordgrowthduringtheselastfew years.TheCOVIDerahastaughtustheimportanceof givingandhelpingothers.Therehasbeenanotable increaseincharitablegiving,andaseeminglystronger desiretopositivelyimpactcommunities.

Whatareyouropinionsontherapidadoptionof technologyanddigitalization?Also,howdoyouthink thesehaveinfluencedthefutureofthebusinesssector?

Thereisnobetterwaytosecuresignificantcharitablegifts thanpersonalconnection.Onlinegivingcontinuestogrow andwillbecomemoredominant.Rapidadoptionof technologyanddigitalizationhastotallytransformedhow wedobusiness,especiallyforthemillennialgeneration.

Howdoyourespondtocriticismandtackle demotivationwithintheworkatmosphere?

Criticismandadversityarefactsoflife.Howwerespondto itdeterminesourhappinessandsuccess.Ibelievein immediatelyconfrontingtheissuesandmovingon.Weare committedtoa‘drama-free’atmosphereandcreating positivevibesonly.

Howdoyoumaintainanoptimumwork-lifebalance?

Forme,purposeequalshappiness.Iamfortunatetohave purposethroughmylife’swork.Whenyoulovewhatyou do,work-lifebalancecomesnaturally.

Whatupcomingservicesandsolutionsareanticipated byCoachingCharities?

Tohelpmorepeoplemakeadifference,weareexploringa moreexpansiveonlineplatformcomplementingourcurrent successfulmodel.

“We make a living by what we get, but we make a life by what we give.”

-WinstonChurchill

Kevin Steer

Kevin Steer

WWiththeemergenceofseveralnewtechnologies includingAI,machinelearning,theInternetof Things(IoT),andblockchain,severalleaders areadoptingInsureTechandFinTechsolutionstoenhance digitalcustomerexperience.Thesesolutionsenable organizationstomeetanddelivertheever-changingneeds andrequirementsoftheirclientsandcustomers.

OnesuchprimeexampleofaleaderprovidingFinTechand InsurTechbasedsolutionstoitsclientsisKevinSteer.In 2010,Kevinestablished121AdvisorSdn.Bhd.—focusing onInsurTechandFintechsolutions.Consideringhimselfas a‘techie’,Kevindesignsdatamodelsandsharesthemwith theteamforanysuggestionsorfeedback.Currently,Kevin spearheadsastheCEOof121Advisorandpropelsthe companytogreaterheights.

MirrorReviewrecentlyhadtheopportunitytoparticipatein aconversationwithKevinSteerwherehesharedhisviews onleadershipalongwiththeassociatedrolesand responsibilities,andthechallengingjourneyofthe establishmentofthecompany.Followingaresomesnippets ofthefascinatingconversation.

Whatarethevariousservicesandsolutionsofferedby 121Advisor?

121AdvisorSdn.Bhd.isavisionarytechnologysolution andconsultingservicescompany.Sinceitsestablishment, wehaveimplementedvariousonlinesolutionsforReferral ManagementwithMarketingAutomation,MobilePointof Sales,OnlineDirectSelling,Onlineclaims,Agency Distribution,OnlineCustomerServicePortals,Corporate Websites,Multi-lingualChatbots,andRoboAdvisors. Alongwiththese,wehavealsointroducedAI-based predictiveanalysisfornewproducts,lapsation,and fraudulentclaims.Ourproduct‘CustomerFirstConnected EnterpriseDigitalFramework’integratesalltheabovementionedsolutions.

Whatexclusivitiesofferedbyyoumakeyoudistinct fromothers?

Ourexclusiveservicesinclude–

PredictiveAnalyticswithMachineLearning:We Ÿ buildPredictiveAnalyticsModels(PAM)forbanking,

insurance,andtakaful.Oursolutionsfocusonpredictive marketing&sales,customerservice,newbusiness underwriting,personalization,andclaimsmanagement.

Multi-lingualChatbotforFinancial,Insurance& Ÿ Takaful(FITbot):Itutilizeshybridtreesandnatural languageprocessing(NLP)toengagewithcustomersto offeramorepersonalizedcustomerexperienceand generatemorereferrals.

WebPortalSolutionforSales&Servicing(WebPoS): Ÿ Itenablesclientstoexperienceaunifiedpersonalized digitalexperiencewherecontent,sales,marketing,and workmanagementareconsolidatedinsteadofsiloed.

ReferralManagement&MarketingAutomation Ÿ (ReMMA):Itenablesbankstoeffectivelyand efficientlyauto-assignleads,tracks,andmanageslead referralsandconversionsbasedonuser-defined workflows.

SalesActivityMobileApp(SAMA):Itallowsagentsto Ÿ effectivelyplanandmanagesalesactivitytoensureall leadsandprospectsareaddressed.Itcanalsobeusedby managerstomonitorreal-timetorenderassistance wherenecessary.

Community&E-worksiteMarketing&Distribution Ÿ (CeMD):Itallowsorganizationstoengagewith membersoftheircommunitytonurturetrustandcreate advocatestherebyimprovingcustomerretention.

ChoicesOnlineStore(COS):Itallowsinsurersand Ÿ takafuloperatorstoprovidedirectpurchaseofproducts online.TheCOScanintegratewithMulti-lingual ChatbotforFinancialInsurance&Takaful(FITbot) robo-advisorservicesaswellasreferralsviaReferral Management&MarketingAutomation(ReMMA).

Takaful&InsuranceMobilityMadeSimple Ÿ (TIMMS):Itallowsagentstoidentifyclient’sfinancial needsviaCustomerFactFind,recommendproducts, makepresentations,generatequotesande-submit applicationsinaregulatorycompliantprocess.

CustomerServicePortal:Itisanon-demandaccess

Ÿ pointenablingcustomertoviewtheirinsurance/takaful account,anywhereandanytime.Theportalprovidesa safeavenueforcustomerstoupdatetheirpersonal information,paypremium,switchfunds,print documents,updatebeneficiarydetails,requestpolicy

changesandengageinfilingclaimsandprocessing.

EnterpriseProductConfigurator(EPC):Ithasbeen Ÿ builttorapidlysetupproductrates,illustrations, validationengineaswellasanautomatedtestingmodule allowsquickproductdeployment.

Multi-channelDistributionManagementSolution Ÿ (McDMS):Itenablesgeneralagencies,IFAs,brokers, AgencyLeaderCorporations(ALCs)tosimplify operationsbyconsolidatingtheirdiverserequirements.

Canyoupleasebriefusaboutyourteam?

Thesuccessofanycompanyislargelydependentand equallycontributedbytheteammembers.121Advisoris runbyateamoftalentedprofessionalswithatrackrecord ofsuccessinservingclientsacrosstheFinancial,Insurance, Takaful,andservicesectorsintheAsiaregionforthepast 20years.Ivalueeveryopinionandchangethedatamodels asperthefeedbacksreceivedfrommyteam.

TheCOVID-19pandemicimpactedthefunctioningof severalbusinessesandindustries.Whatmeasuresdid youincorporatetosurpassthechallengesinduced duringthepandemic?

121Advisorhasgrownsignificantlysinceitsinception. DuringtheCOVID-19pandemic,severalcompanieswere affectedduetoitsadversities.Thepandemicalsoresultedin theshuttingdownofvariousbusinessesaroundtheworld. However,121Advisormanagedtosurpassthechallenges inducedbythepandemic.Weworkedondelivering disruptivesolutionsforourservicesandensuringoptimum clientsatisfaction.

Whatupcomingservicesandsolutionsareanticipated by121Advisor?

AsmostmillennialsintheAsiaPacificdonotunderstand financialplanning,andoftenmaxouttheircreditcardsand getintodebt;thereisaneedtohelpeducatethemontheir lifestylefinancialgoalsandrecommendproductsthatthey canbuyonline.Therefore,tohelppeopleunderstandtheir needsandfinancialplans,wewillsoonlaunchthe ‘u12know’platform.Itisadisruptiveknowledgeportalthat willprovideproperknowledgeandofferadviceonlifestyle financialand(infuture)healthgoals.Theinformationon theportalwillbetranslatedintothelocallanguagefor everycountry

Theu12knowportalwasrecentlylaunchedinMalaysia. Especially,withtheongoingpandemicsituation,121 Advisorsawtheneedtoofferfinancialservicesandhealth servicesonlinewithlifestylefinancial&healthadvice. Severalotherserviceswillbeextendedtotheportal includinglifestylefinancialgoalswithrecommendationsfor financialandbusinessproducts,includingourmulti-lingual chatbot&RoboAdvisor.Alongwiththis,wealsoplanto includehealthandwellnesscalculatorstoadvisepeopleon theirhealthincludingthe‘totalhealthscore’.Thescore willbebasedonthehealthcalculatorsthatwillindicatethe healthtypeofthepersonrangingfromveryhealthy, healthy,unhealthy,oratrisk.Weareplanningtoexpandour servicesandlaunchtheu12knowportalinSingapore, Indonesia,Europe,andtheUSA.

“We don't follow trends, we pioneer them.”

Roger Pettingell

A Roger Pettingell

Highly Credentialed Real Estate Agent with Distinguished Sales Strategies

AArigidpersonalityhelpssurpassalloddsandthrive througheveryobstaclepresentedthroughoutthe journeyofsuccess.Therefore,personalityplaysa keyrolesforrealestateleaderswhoalwaysstrivetowin thetrustoftheirclientsandteammates.

Withahighlypersonalizedapproachtowardshiscustomers, RogerPettingellhasearnedvastrecognitionforhis distinguishedpersonalityasarealestateleader.Today, RogerisknownasahighlycredentialedColdwellBanker Realtyagentandbrokerwhospecializesinluxury waterfrontpropertiesinSarasotaandManateeCounties.He putstousehisdecadesofexperience,vastcommunity connections,andunmatchedmarketingexpertise.Backed byafive-personprofessionalstaff,Rogerensures comprehensive,personalizedattentionfromthelisttothe saleforbuyersaswellassellers.

AftergraduatingwithaB.S.inBiologyandChemistry fromGuilfordCollege,RogerjoinedArvidaasamarketing managerandquicklyshiftedintorealestatesaleswithin twoyears.AsanexperiencedSarasotaluxuryrealestate agent,Rogerbelievesmostofhissuccesscomesfrom offeringtop-notchcustomerserviceandusingcutting-edge marketingtools.Throughouthiscareer(whichspansover 35years),Rogerhasearnedvariousaccoladesand prestigiousrecognitions.TheseincludebeingnamedREAL Trends#1RealEstateAgentforLongboatKey,BirdKey, andSarasota.Hehasalsobeennamedas#1Coldwell BankerRealtyAgentinbothSarasotaCountyaswellasin thestateofFloridafor11yearsinarow

DuringarecentconversationwithMirrorReview,Roger elaboratedonhiscareerideasandhisleadershipstrategies. Followingaresomeofthesnippetsoftheinsightful conversation.

Whatfactorsmotivatedyoutopursueacareerinthe realestatesector?

Honestly,Ididnotintendtostartmycareerinrealestate.I alwayshadthefascinationtobecomeavetasIlove animals.However,IrealizedIworkwellwithpeopleandI wasdrawntothemarketingindustry.Realestatealmostfell intomylapwhenColdwellacquiredmycompany.In1985, ImovedfrommarketingintorealestateforAvida,andthey latermergedwithColdwellin2002.Bythatpoint,there

wasnodenyingwhatIwasgoingtobedoing.Irealizedmy skillswereperfectforbeinganagentbecauseIknewhow topinpointtheneedsofmyclientsandshowcasewhatIam selling.

WhenwasColdwellBankerestablished?Whatarethe variousservices/solutionsprovidedbythecompany?

ColdwellBankerwasfoundedbyyoungentrepreneurs ColbertColdwellandBenjaminBankerin1906.Itisthe oldestandmostestablishedresidentialrealestatefranchise systeminNorthAmerica.Sinceitsestablishment,Coldwell Bankerhaschangedthewaypeopleboughtandsoldhomes acrossAmerica.Itultimatelybecameoneofthetrustedreal estatebrandsintheworldandiscontinuouslyrecognized foritsinnovationandleadershipacross3,000officesin49 countriesandterritories.

Whatmeasuresdoyouundertaketobringabouta positiveclientexperience?Whatstrategiesdoyou implementforofferingabetterclientexperience?

Ibelievethatpositiveclientexperiencesmakeupthe centraltenetforahealthycompany.Beingatopproducer forColdwellBanker,Iamwell-versedinunderstanding salesmanshipandcustomerservice.Peoplearemorethan happytotellyouwhattheywant,butsometimesthatgoes beyondsurface-levelwords.Sometimes,customersaren’t entirelysurewhattheyarelookingfor,andthereisthat elementof‘I’llknowitwhenIseeit.’SometimesYouhave toreadbetweenthelinesandunderstandthembetterthan theyunderstandthemselves.Thatonlyhappensifyouare listeningmorethanyouaretalking.

Isuggestimplementingthefollowingfactorsforensuringa betterclientexperience:

●Listeningtotheneedsoftheclients

●Formingauthenticconnections

●Offeringthelatesttechnologyandtraditionaloptions

●Focusingontheneedsoftheclientsoversales

●Beingdescriptiveabouttheoffers

●Beingavailableandquicktorespond

Asaleader,whatstrategiesdoyouimplementfor optimumcustomersatisfaction?

Ihighlybelieve,“Actionovertalk.”Numeroussalespeople aregoodattalkingandcansellyouanything.But,what makesmemoreproductiveisthatI’mdoingalotformy clients.Weensuremakingeverysaleaboutiqueexperience

fortheclients.Webeginwithaone-on-onemeetingthat helpsusassessthegoalsandpropertyinquestion.Wealso usecutting-edgemarketingtoolsandtechnologyWhatever wedo,weensurethatitisdonewiththeutmostcareforthe client.

Howdoyouensurebeingproductivethroughoutyour work?

Itiseasytofeeltiredeverynowandthen.However,Ihave learnedtojumponboardandthrowmyselfintowhateverI amdoing.IbelieveithasservedmewellbecauseIdonot naturallyhaveanaggressivepersonality.So,itisagood balance.

Beingadecoratedleader,whataresomeofthekey learningsthatyouhavegarneredthroughoutyour career?

Speakingofthekeylearning,Iwouldliketosuggestnew agentstoalwaysgettotheheartofthecustomer’sneeds beforesellingthemanything.Youshouldalsoensurethat yourapproachisthoroughandefficient.Moreover,you shouldstayontopofthenewesttechtrendstoofferthebest toyourclients.

“Take the attitude of a student; never be too big to ask questions, never know too much to learn something new.”

-OgMandino