The 10 Influential Women in Tech, 2023.(vol-2)

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TaraMay

Transforming Tech with Neurodiversity and Kindness

™ T H E 1 0 I N F L U E N T I A L W O M E N I N T E C H , 2 0 2 3 - V O L . 2 MIRRORREVIEW COM MAY 2023
CEO
Aspiritech

Visionary Women in Tech Landscape!

Inthefast-pacedandever-evolvingworldoftechnology,thereisaremarkablegroupofwomen whoareredefiningtheboundariesofinnovation,leadingwithtenacity,andleavinganindelible markonthetechindustry WearethrilledtopresenttoyouthiseagerlyawaitededitionofMirrorReview, dedicatedto“The10InfluentialWomeninTech,2023(Vol-2).”Withinthesepages,weinviteyoutoimmerse yourselfintheinspiringstoriesoftheseextraordinaryindividualswhohaveemergedaspioneers,breaking barriersandreshapingthelandscapeoftechnology

TaraMay,theCEOofAspiritech,gracesourcoverpage.Sheisanamazingleader.Tarahasrisentothetopof thetechsectorbecauseofherinnovativebusinessstrategyandconstantdedicationtoinclusion.Becauseofher inspiringleadership,Aspiritechhasflourished,exposingtheenormouspotentialofneurodiversepeopleand promotinganinnovativeandcompassionateculture.

Asyoudelveintothecaptivatingprofilesthatfollow,youwillencounteraconstellationoftrailblazers, includingtheindomitableConnieAnsaldi,thevisionaryMarshaYoung,thebrilliantSelenaProctor,andthe dynamicCelesteFralick.Eachoftheseextraordinarywomenhasleftanindeliblemarkintheirrespective fields,leveragingtheirexpertisetorevolutionizeindustriesandinspirefuturegenerations.

Withinthesepages,youwillwitnesstheconvergenceoftechnologyandhumanity,wheretheseinfluential womenhaveharnessedthepowerofinnovationtodrivepositivechange.Theirgroundbreakingcontributionsin fieldssuchascybersecurity,artificialintelligence,entrepreneurship,andcloudcomputingexemplifythe transformativepotentialofwomeninthetechindustry

Maythestoriesandaccomplishmentsoftheseremarkablewomenigniteyourownpassionsandfuelyour aspirations.Lettheirjourneysinspireyoutopushboundaries,embracediversity,andchallengethestatusquo. Together,letuscreateafuturewherewomenthrive,excel,andcontinuetoshapetheworldoftechnology

Weextendourheartfeltgratitudeforyourunwaveringsupportandcontinuedreadership,whichempowersusto celebratetheremarkableachievementsoftheseinfluentialwomenandinspirethenextgenerationoftech leaders.

Thank you for being part of this edition!

F O L L O W U S mirrorreviewofficial MirrorReview1 mirror-review mirrorreview Mirror
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Cover Story 10

NTENTS Tara May

Tara May

Transforming Tech with Neurodiversity and Kindness

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C O V E R S T O R Y

Aspiritech CEO
11 | MAY 2023
COVER STORY 12 | MAY 2023

Psychologicalsafetyfostersinnovation.

Ifapersondoesnotfeelsecureinaworkplace,they willlackthewillingnesstoproposenewideas,takea risk,ordisruptthestatusquo.Innovationisthe doorwaytosuccessintech,andstrong,humble leadershipisthekeytoopeningthatdoor That’sthe philosophyespousedbyTaraMay,theCEOofatech servicescompany.Mayknowsalotaboutliftingup teammembersandcreatingacollaborative,supportive, andeffectiveworkenvironment.Hercompany, Aspiritech,employsaworkforcethatismorethan90 percentautistic.

“Our culture at Aspiritech is built around valuing what each individual person brings to the workplace and how that makes us stronger together,”shesaid.“We strive to create an environment where everyone can thrive and reach their full potential.”

Theorganization’smissionistoprovidemeaningful careersforpeopleontheautismspectrumwhoperform avarietyoftechservices.Aspiritechprovidesquality assurance,end-to-enduserexperiencetesting,data services,Salesforcecleanup,accessibilitytesting,and more.TheirclientsincludeBOSE,GoldmanSachs, Aon,Astellas,SourceAmerica,Abbott,BakerTilly, andahostofothers,rangingfromtwo-personstartups toFortune500companies.Inthelastyear,theirnew clientrevenuehasrisenby40percent.

TheAspiritechteam’sexpertiseknowsnobounds,and theteammembers’workonprojectsforfinancial institutions,pharmacompanies,andtechstartups. Theyworkwithclientpartnerstoofferawidearrayof on-demandtechservices,suchassoftwareQA, migratingdata,fillingingapsindata,andcleaningup aSalesforceinstance.

“Our team is passionate about user experience and excellence,” Maysaid. “They want to identify and fix all the problems they see. It’s incredible the standards they hold themselves accountable to.”

May’sphilosophyatAspiritechisthataworkplaceshould bringoutthebestinpeople.Bycreatingaspacethat’s inclusiveandwelcoming,peoplewillbeabletodotheirbest andbetheirbestatwork.

“People are humans 24 hours a day,” Maysaid. “That doesn’t stop at work. When we care about people and understand what drives them, they can be their best selves.”

Deep-SeatedValues

May’sbeliefineveryone’sinherentvalueandpotentialis deep-seated.ShegrewupinruralMichiganwithloving parentswhoworkedhardtogiveherandhersistermore opportunitiesthantheyhad.TheMayfamilystartedtheir livesinasmalltrailerandhadtoworklonghourstostayon topofthebillsandmakeabetterlifefortheirchildren.But Maysaidsheneverevenrealizedherfamilyhadlessthan othersuntilshewentofftocollegeatMichiganState University

“My parents filled my life with joy and love. They taught me that I should treat everyone equally, no matter where they came from or what they had,” she said. “I was taught to work hard and respect people – all people.”

Shecarriedthatphilosophywithherineveryaspectofher career.Shequicklycametounderstandthattreatingher teamswithkindnessandrespectbroughtaboutthebest results.

“I strive to create a culture of kindness,” Maysaid. “We need to constantly grow, evolve, and iterate. That means fostering a culture where people feel psychologically safe to fail so that we can try new things without fear.”

“My primary role as CEO is to be a good listener. We work as a team to craft a vision for the organization's future that we can all share in.”
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“You already have a neurodiverse team, whether you know it or not.”
14 | MAY 2023
COVER STORY 15 | MAY 2023

Data Points

95% of the team is highly engaged and satisfied with their work (Source: Aspiritech 2022 Employee Engagement Survey).

Autistic team members can be up to 140% more productive than average employees when matched with a job that fits their skills (Source: Harvard Business Review).

Aspiritech achieved more than 40% growth in new business in 2022 under May’s leadership

COVER
STORY
16 | MAY 2023

JourneyofaTransformativeLeader

Maystartedhercareerinjournalismwithherfirstjobasa crimereporterattheRoswellDailyRecordinNewMexico. Astheprintnewspaperindustryencounteredacritical junctureinshiftingtodigital,aneditorinvitedhertohelp launchoneoftheChicagoTribune’swebventures,igniting herpassionforusingtechtosolveproblems.

“I realized there was a dearth of tech-savvy leadership, so it left a space for me to dig into an undeveloped area, make myself an expert, and provide value,” Maysaid.

Maywentontoleaddigitalstrategyandmediaproductsat Winsight,aB2Bcompanyservingthefoodserviceindustry. Underherleadership,Winsight’smediadivisionsaw explosivegrowthindigitalKPIsand3Xgrowthinrevenue inlessthanfiveyears.

ForMay,fast-movingtechprovidedanopportunitytobea transformativeleader,bothculturallyandinproduct development.Althoughtechissometimesviewedasan industrylackinginfemaleleadership,Mayfoundcomfort inveryclearmeasuresofsuccess,whichhelpedher overcomeherimpostersyndrome.

“The tech industry offers unique opportunities for women to shine because it’s so data-driven,” Maysaid. “When a woman is successfully driving product innovation or revenue in tech, it’s right there in the KPIs, so it’s harder to ignore or promote based on bravado or ego.”

Earlyinhercareer,Mayfacedhershareofobstacles.She usedtodyeherhairblackinanefforttobetakenmore seriously.Once,amentorcoachedhertochangethetoneof hervoice–shesoundedtoofeminine.Ingeneral,people toldhertosucceed,sheneededtolookandactmorelikean executive.Andexecutivesweretall,whitemen.

“As I grew older and more confident, I learned to shed those limitations,” Maysaid. “I remember one moment when I was scheduled to speak on the main stage at a conference. The day before, I stepped on a nail, putting it straight through the center of my foot! At first, I was a bit panicked about not being able to wear my usual heels. Finally, I grabbed my comfy flats and reminded myself, and hopefully, everyone in the audience, that sometimes leadership is short, blonde, and curvy. As it should be. ”

Mayalsoencounterotherstarkrealities.Manyexecutives tendtohireandpromotepeoplewholooklikethemor

peopletheyknow.Somehadjobsbecausetheywere relativesorfriendsoftheboss.Executivesoftendrawfrom theirownaffluentsocialcirclestofillouttheverytopsof theirorganizations.

“I’ve stared at the proverbial glass ceiling and found ways to work around it to the best of my ability, but it’s still frustrating that it’s there at all,” Maysaid. “I advocate for all organizations and leadership to look outside the box and hire a diverse group of people who will come with new ideas, new ways of thinking, and innovation that will drive you to the next level.”

NeurodiversityandWork

WhenthepositionatAspiritechopenedinApril2022,May sawitastheopportunitytoleadanorganizationand implementherculturalvision–andshecoulddoitatan organizationwhosemissionshetrulybelievedin.

“I’ve long held the belief that pairing someone’s talent and passion with a business need is a recipe for success,” May said. “It’s good for the business, the client, and the team member. That’s our entire model at Aspiritech. When a business approaches us with a need, we find the right team members to get the job done, creating a win for everyone.”

Astheparentofanautisticson,Aspiritech’sworkisvery closetoMay’sheart.Sheandherhusbandembracehis autisticidentityandbelieveittobefundamentaltowhohe is.

“The day he got his diagnosis, absolutely nothing changed,” Maysaid. “He was the same joyful, kind, intelligent kid he was the day before. It was just now that we knew better how to offer him the support he needed.”

Aspiritech’sfocusisonpeopleontheautismspectrum,but Maybelievesmanyofthecompany’sstrategiescanbe appliedbroadlyinallworkplaces.Itrecentlylaunched NeuroGrowth,aneducationalconsultancyaimedathelping workplacesbefriendliertoneurodivergentindividuals.

Thepackageincludesliveandon-demandtrainingonhow toaddressstressandanxietyintheworkplace,improve communicationforvisualandauditorylearners,improve performancemanagement,promoteworkplaceinclusion, andmore.

Oneinfivepeopleisneurodivergent.Manyarediagnosed andchoosenottoshareit.Otherswereneverdiagnosedat

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COVER STORY

18 | MAY 2023

all.Neurodiversitycanabsolutelybeacompetitiveadvantage ifteammembersaregiventherightenvironment.Autistic teammembers,forexample,canbe140%moreproductive thantheaverageemployeeifpairedwithajobthatalignswith theirskills,accordingtothe HarvardBusinessReview

“You already have a neurodiverse team, whether you know it or not,” Maysaid. “By thinking about all kinds of brains in the workplace, you’re making your company better for everyone.”

BuildingaCultureofKindnessandInnovation

InherfirstyearatAspiritech,Mayledthroughrapidchange withateamthatstereotypesmightsuggestwouldnotgrapple withitwell.Instead,they’veembracedit.WhenMayandher teamlaunchedLinkedInLearning,100teammemberstook morethan7,000coursesinsixmonths–thetypeof engagementmostexecutivesonlydreamof.Sheworkedwith leadershiptorevampthePTOpolicy,introducenewprogram lines,relaunchthecompanywebsite,revampbranding materials,addnewcustomers,andboostclientrevenue.

“The team has risen to every single challenge,” shesaid. “They’ve shown me how to be a better leader and a better person.”

AspiritechhasinclusiongroupsforLGBTQ+teammembers, women,parents,andcaregivers,andanAutismAdvocacy Group.Theyholdwellnesssessionsandtownhallsfor

employeefeedback.Theyworkonself-esteemand buildingeachotherup.

“We lift each other up,” shesaid. “We face challenges together. We don’t point fingers or apply blame. We look for solutions.”

Arecentemployeeengagementsurveydemonstratesthe resultsoftheculture.The2022surveyshowedthatmore than95percentoftheteamishighlyengagedandsatisfied withtheirwork;morethan91percentbelievetheycould bringatoughproblemtoleadership,andmorethan90 percentbelieveAspiritechiscommittedtocreatingan inclusiveworkplace.

Allofthosechangesandinitiativesbeganwithalistening tour.MayspentherfirstmonthatAspiritechmeetingwith everysingleemployee.Somechattedforanhour.Somefor justafewminutes.Eachhadideas,opinions,concerns,and questions.AndwhatMayismostproudofisthattheteam cametogethertoworktocreateavisionofthecompany theywantedtobecome.

“My primary role as CEO is to be a good listener. I listen to things my colleagues are struggling with and help remove obstacles and solve problems. I listen to the market and our customers about how we can improve and evolve,” shesaid.

“We work as a team to craft a vision for the organization’s future that we can all share.”

“I strive to create a culture of kindness. We need to innovate and grow constantly. That means fostering a culture where people feel psychologically safe to fail so that we can try new things without fear.”
19 | MAY 2023

Management-TaraMay(CEO)

URL-www.aspiritech.org

Founded-2008

Description-May’sphilosophyatAspiritechisthata workplaceshouldbringoutthebestinpeople.By creatingaspacethat’sinclusiveandwelcoming,people willbeabletodotheirbestandbetheirbestatwork.

Borbaki

Management-AnnemetteMohl(CMO)

URL-www.borbaki.com

Founded-2021

Description-ThefirstAI-drivenapplicationinthe worldthatautomaticallyspeakswhileeditingvideoand audiofiles.

Aspiritech
22 | MAY 2023

Carnaval Art

Management-ConnieAnsaldi(CEO)

URL-www.marketplace.carnaval.art

Founded-2021

Description-CarnavalArtisaloyaltyecosystemwithits ownblockchain,wallet,andportal.CarnavalArtis becomingthego-todestinationforbrandslookingto optimize,createormaketheirfirstmoveswiththeirown loyaltyprograms

Cogo

Management-JulieLindenberg(CEOAPAC)

URL-www.cogo.co

Founded-2016

Description-AcompanywithofferingCarbon footprintmanagementproductsthatenableindividuals andbusinessestomeasure,understandandreducetheir impactontheclimate.

HomeZada

Management-ElizabethDodson(Co-founder)

URL-www.homezada.com

Founded-2011

Description- Adigitizedhomemanagementsoftware thatmanagesahomeowner'shouseinventoryfor insurancepurposes,ahomemaintenanceschedule, homeremodelingprojects,andhomefinances

IV.AI

Management-KathrynSforcina(GlobalHeadofStartegy)

URL-www.iv.ai

Founded-2016

Description-IV.AImakesitsimpleforbusinessesto managethenewvolumeofdatageneratedbynatural languageprocessingwhileutilizinghighlyaccurateAI.

23 | MAY 2023

McAfee

LLC

Management-LisaSmith(CEOandFounder)

URL-www.mcafee.com

Founded-1987

Description-McAfeeisadevice-to-cloudcorporationthat defendstheglobeagainstcyberattacks.Moresensorsare deployedinthefieldthantherivals,enablingMcAfeeto usecutting-edgeAIdetectioncapabilitiesalongside humans-in-the-loop

My Chain & Associates LLC

Management-MarshaYoung(CEO)

URL-www.mychainchicago.com

Founded-NA

Description-Centeredoncostreduction,process optimization,andstrategicsourcinginrelationtoall supplychainrequirementsforthefirm Committedto increasingcompetitivepricingthroughstrongleadership andstrictcost-controlstrategies

Onapsis

Management-SelenaProctor(CCO)

URL-www.onapsis.com

Founded-2009

Description-Thecoreandcloud-basedmission-critical applicationsthatpowertheworldeconomyare safeguardedbyOnapsis.Itofferssecurechange, actionableinformation,automatedgovernance,and ongoingmonitoringforvitalsystems.

Management-JessieLambert (Director,Talent&Culture)

URL-www.successfinder.com

Founded-2017

Description-SuccessFinderisaMontreal-based technologycompanypassionateaboutunlockingtalent Itunderstandsandexplainspeoplelikenooneelse.

24 | MAY 2023
SuccessFinder

5 Trends that will dominate the Future of Technology

26 | MAY 2023

Theworldoftechnologyhasseentremendous

changesoverthelasttwodecadesandeach newinnovationhasrevolutionizedmany industries.Rapiddevelopmentsaswellasingenious andsmartwaysoffindingsolutionshavealways contributedtothefutureoftechnology Transformationsintechnologyhaveenabledquicker services,moreaccuratenavigation,andfastresearch anddevelopment.These5emergingtrendsinthe FutureofTechnologyhaveremainedinthehighlights astheworldismovingrapidlywithnewtechnological developments.

1.ArtificialIntelligence(AI)

ArtificialIntelligence(AI)hasacompellingmarkon thetechnologyworld.AIisthestudyofhowthehuman brainthinks,learns,makesdecisions,andworksto solveproblems.Itisamethodofprogramminga computer,robot,orotherobjectstothinklikeasmart human.TheAImarketwillgrowtoa$190billion industryby2025withglobalspendingoncognitiveand systemsreachingover$57billionin2022. Industries arealreadyusingArtificialIntelligencetechnologyfor variousfunctions,includingtraining,diagnosing,and thismakesAIoneofthemostimportanttrendsinthe futureoftechnology.

TheapplicationsofArtificialIntelligenceare:

• FacialDiagnosis:AIplaysakeyroleinthe recognitionandextractionoffacialinformationto diagnosedifferentdiseasesandtheirorigin.

• Transportation:Itcanbeusedinimproving trafficmanagementsystemthatreduceswaittimes, fuelconsumption,andemissionsby25%.

• Education:Itoffersanadaptivelearningprogram andAITutorforindividualcareforstudentsinthe areaswherevertheyneedextrainputs.

• Agriculture:Itisusedtoincreasetheyieldof cropsandsuggestmethodstoincreaseefficiencyin farming.Italsomonitorscropandsoilconditions totrackthehealthofcrops.

2.InternetofThings(IoT)

InternetofThingsisinthenextphaseoftheindustrial revolution.Itisthebestexampleofhowthepowerof internetconnectivityhasgonebeyondsmartphonesand computers.Sincetheinternetallowsphysicalobjectsto record,monitor,andexchangedatawithlittlehuman intervention,IoTiscapableofexchangingdataacrossa networkusingamicrochip.WithIoTtechnology,datacan bestored,transmitted,collected,andanalyzedeasilyto anyconnecteddevice.ThemarketgrowthofTheInternet ofThings(IoT)isabout10.51%CAGRand approximately.Marketvaluewillbe$761.4Billionby 2026.

TheIoTapplicationsare:

• SmartSelfDrivingcars:IoTusessmartcar technologytocontrolcertainfunctionalitiesthrough yoursmartdevice.

• SmartHome:Homeownershaveaccesstocontrol andmonitorhomeprocessesthroughtheir smartphones,tablets,andlaptopswiththehelpofIoT

• Farming:IoThelpstodeterminethebesttimeto harvestcrops,generatesoilchemistry-basedfertilizer profiles,anddetectsoilnutrientsandmoisture concentrations.

• SmartGrid:Itmakesmonitoringenergy consumption,andpredictingenergyshortagesand poweroutageseasierthanbefore.

3.EdgeComputingTechnology

EdgecomputingorCloudcomputingisthemodern, distributedcomputingarchitecturethatbringsdatastorage andcomputationclosertothedatasource.Itoffersseveral advantagesovertraditionalcomputing:beingfaster, easier,andmoreefficient.Thishelpssavebandwidthand improvetheresponsetime.Usingedgedatacenters, companiesgaintwomainadvantages:improvingtheir datasecurityandreducingITcosts.Themarketgrowthof Edgecomputingisabout38.4%CAGRandthemarket valuewillbe$61.14Billionby2028.

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TheapplicationsofEdgeComputingTechnology are:

• Manufacturingsector:Ithelpsthemanufacturer tomakeaccurateandfasterbusinessdecisionson operationsandthefactory

• ConstructionIndustry:Itallowsbusinessesto overviewworkplacesafetyconditionsand ensuresthatemployeesarefollowingsafety protocols.

• RetailBusinesses:Itisusedtocollectand analyzethisdataandfindbusinessopportunities likesalesprediction,optimizingvendororders, andconductingeffectivecampaigns.

• Healthcare:Itisusedinmedicalmonitoring systemstorespondquicklyinreal-timeinsteadof waitingforacloudservertoact.

4.BlockchainTechnology

Blockchaintechnologyisaconceptofpublic distributedledgertechnology(DLT),whichallows accesstotheapplicationofthetechnologywhohasa computerandinternetconnection.Moreindividuals andgroupswillcontroltheirownmoneythroughthis technology,suchasdigitalassetsandcryptocurrency Thegrowingdemandandtrendsforblockchain technologyisabout56.1%CAGR,andthemarket valuewillbe69.04Billionby2028.

Theapplicationsofblockchaintechnologyare:

• Supplychainmanagement:Itallowsbusinesses andcustomerstotrackqualitycontrolfromthe placeoforigintotheshop.

• DataSharing:Ithelpsstoreandtransferthe underutilizeddata,toexchangeandsellthe surplusdata.

• FoodSafety:Itisusedtotracethefoodfrom farmtoplateandtoidentifythesourceof contaminationintheeventoffood-borne sickness.

• Moneytransferandpaymentprocessing:It speedsupthepaymentstransfersasbanksareno longerinvolved.Transactionvalidationtakes

place24hoursaday,sevendaysaweek.

5.5GTechnology

5Gtechnologyisoneoftherevolutionarytrends inthefutureoftechnologyasitintegratesother technologiessuchasAugmentedReality,Virtual Reality,andCloud-basedservices.5Gwireless technologyprovideshighermulti-Gbpspeakdata speeds,ultra-lowlatency,morereliability,massive networkcapacity,increasedavailability,anda moreuniformuserexperiencetomoreusers.The growingdemandandtrendsinthe5Gnetwork marketareabout69.4%CAGR,andthemarket valuewillbe$6.16Billionby2027.

Theapplicationsof5GTechnologyare:

High-SpeedMobileNetwork:Itcansupportup to10to20GBPSofdatadownloadspeed.

EntertainmentandMultimedia:Itisusedinlive eventsstreamingviaawirelessnetworkwithhigh definition.HDTVchannelscanbeaccessedon mobiledeviceswithoutanyinterruptions.

Thelogisticsandshippingindustry:5G technologyisusefulingoodstracking,fleet management,centralizeddatabasemanagement, staffscheduling,andreal-timedeliverytracking andreporting.

DroneOperations:5Gnetworkswillprovide strongsupportwithhigh-speedwirelessinternet connectivityfordroneoperationsindefense, researchanddevelopment,anddeliveryservices.

FinalThoughts

Tosumup,manytrendsinthefutureof technologyarebeingdiscussedbecausedifferent nations,groups,andresearchersbelievethatthese trendswillsignificantlyimpacttheirsocietiesand civilizationsinthefuture.Theenhancementof technologyisbeneficialasitbringsmorejob opportunitiestothecountrypouringeffortsinto economicdevelopment.Wehopethatthese5 emergingtrendsinthefutureoftechnologywill lessentheuncertaintyinyourmindregardingtheir forthcomingdevelopment.

28 | MAY 2023

FralickCeleste Defying the Gender Gap in the STEM Field

t is stated that women in computing occupations peaked in 1991 at 36%, and have sharply declined since then. Besides, I've heard so many assumptions stating that women, in general, are not interested in STEM roles. I fairly disagree, because women are gradually blazing the trail in the STEM field. To shatter this assumption, let me introduce you to Celeste Fralick, who is defying the gender gap in the STEM field.

CelesteFralick'sjourneybeganwithstatisticsinmanufacturing. Undertheguidanceofexcellentmentors,Celeste'scareer morphedintoAIasaChiefDataScientist.Thesementorshave playedanimportantroleinshapinghercareer,astheyencouraged Celestetotakecalculatedrisks—though she was skeptical and risk-averse Theserisksturnedouttobeincrediblyrewardingand greatgrowthopportunitiesforher Whileworkingfull-timeand raisingtwoboys,CelestecompletedherMaster'sandPh.D.in BiomedicalEngineering.

“It took a very long time, but I brought my learnings back to my job. It also kept me on top of technology,”saysCelesteFralick,Chief DataScientistandSeniorPrincipalEngineeratMcAfee

McAfeeisadevice-to-cloudcompanythatprotectstheworldfrom cyberattacks.Itdeploysmoresensorsinthefieldthanthe competitors,whichallowsMcAfeetoapplystate-of-artAI detectioncapabilitiesalongsidehumans-in-the-loop.AtMcAfee, Celesteisresponsibleforprovidingadvancedanalyticcapabilities andreproducibleAIprocessesforthecompany

BecauseCelesteworkedremotelyformanyyearspriortothe pandemic,thechangesCOVIDbroughtwerenotdifficultforher. Themostoverlookedfactorinthiscrisiswasthetollittookon mentalhealth.Thereisafinelinebetweenwork-lifebalancewhich wasslightlyblurrybeforebutnowhasturnedextremelyopaque. Celesteguidesherteamandassuresthatitisoktowalkawayfrom the“office”andtendtohomestressorsmoresonowthanever before.Sheadvisesthatasaleader,onemustrecognizeand embracethischallenge. Intheend,yougetahappierandmore productiveemployee.

30 | MAY 2023

TheinterviewwithCelesteFralickwashighlyreflectiveand inspiring.Sheputsoutherthoughtsprofoundlythatisbound toinspireothers.Herearethesnippets,

How has the role of women leadership changed over the years?

After40yearsintechnology,Iamhappytoseethatwomen havecommandedtherespecttheydeservefortheir knowledgeandexpertise,ratherthanwhomwesocializewith orwhatwewear WhileIdon'tseeasmanywomenintheCSuiteasIwouldlike,weare(thankfully)onanupward trajectory—justnotasfastasIwouldlike.

Today, women's challenges have been discussed more than ever, what is your take on it?

Ithasbeenrefreshingtohavetherecognitionthatwewomen neededtosharehomeandchild-rearingresponsibilitieswith ourpartners. Whetherthatisbecauseofchangingsocietal norms,updatedcompanypolicies,orourowndemands,ithas allowedourpartnerstounderstandourchallenges. Thishas alsosupportedtheupwardtrajectory

What measures do you undertake to promote women's empowerment?

Wehaveanincredibleglobalorganization,WISE(WomenIn SEcurity),thathighlightsourachievements,coachesand mentorseachother,andeventeachesfinancialacumen.Each newWISEpresidentbringsexcitingchangesandlessons.I leadagender-neutralAnalyticCenterofExcellence(ACE) butensurethattechnicalpresentationsandgroupleadsare equallysharedbetweengenders.Lastly,asaStage4breast cancerthriverwithlifelongchemo,Iencouragewomentoget mammograms,understandtheirgeneticsandfamilyhistory, andbeawareoftheirmedicalprivacyandsecurity

In the 2020s, I see much more of a “sister” mentality—women helping women.

What does the word 'feminism' mean to you?

Ihonestlythinktheterm“feminism”reflectsa1980's mentalitywithouttakingintoconsiderationthestrides womenhavemade. I'dliketobanitfromourvocabularyas Ibelieveithasnegativeconnotationsofshoulder-padded womenwhowillstopatnothingtogetahead! Inthe2020s (ormaybeit'sbecauseI'vematured!),Iseemuchmoreofa “sister”mentality—womenhelpingwomen. ItisSO refreshingandIamalwayssurprisedwhenwomenjustout ofcollegetellmeIamaninspiration. Itistheythatinspire me!

What is your favorite thing about being a women leader?

How has COVID-19 affected McAfee's operations?

IlovebeingawomanleaderbecauseIbringthought diversitytotheconversation,particularlysincemy backgroundissouniqueoversomanyyears.Ibelievethat diversityprogramsaremissingthemeasurementofthis “thought”diversity,whichcanenableinnovationfaster

Will the several changes brought by 2020 affect the leadership style in the coming years?

Thebadguysnever ever stop. WhentheinitialCOVID stay-at-homeordershit,adversarieswerealready challengingthenewattacksurface:anincreaseinhome networksconnectingtobusinessnetworks.Wehavetobe knowledgeableandresponsivetoallglobalthreats,anditis averyfast-movingindustrycomparedtoothers. The amountofdatawehandleroutinelyisintheterabyterange, soAIiscriticaltodetectthelatestthreats,includingzeroday(e.g.,neverseenbefore).

Ibelievemanybusinesseswillmaintainorincrease flexibilityforwork-from-homeoptionsforthoseemployees whowouldliketo.Leadershipwilladapttothesechanges, butKouzesandPosner'sfiveleadershippillarsfromthe book“The Leadership Challenge”remainthesame:model theway,challengetheprocess,encouragetheheart,inspire asharedvision,andenableotherstoact.Thequestionfor 2021is,howcanaleaderexcelattheseremotely, particularlyifthecolleaguehastheirvideooff? Andwhile thepsychologicalstressthattheworldhasbeenunderwith COVIDisnotinsurmountable,theleadermustincrease theirempathyandemotionalintelligence. Bothoftheseare criticalintheseuncertaintimes,butlooktowardswomen who(typically)havemoreofboth!

31 | MAY 2023

THE 10 MOST POPULAR CRYPTO EXCHANGES iN 2023

32 | MAY 2023

Areyoucuriousaboutthemostpopular

cryptocurrencyexchangesthatwilldominatethe marketin2023?Recentresearchshowsthatthe expectedsizeoftheworldwidecryptocurrency exchangeplatformmarketissettoreachanimpressive US$264.32billionby2030.Thisrepresentsastaggering CAGRof27.8%between2022and2030.The cryptocurrencyindustryisonanupwardtrajectory,and investorsarekeentostayinformedonthelatesttrends andmostpopularexchanges.Inthisblogpost,wewill explorethetop10mostpopularcryptoexchangestohelp youmakeaninformeddecision.

1. Binance

● Foundingyear:2017

● Totalcurrency:360+

● Users:128million+

Binanceisattheforefrontofthelistofthe10 mostpopularcryptoexchanges,hasarenowned blockchainecosystem,andisadigitalasset exchangethatseamlesslycombinescutting-edge technologywithbankingservices.Boastingthe highestdailybitcointradingvolume,this multinationalcorporationoperatesthelargest cryptocurrencyexchangeglobally.

2. CoinbaseExchange

● Foundingyear:2012

● Totalcurrency:100+

● Users:108million+

CoinbaseGlobal,Inc.,knownasCoinbase,is theleadingcryptocurrencyexchangeplatformin theUnitedStates.Thispubliclytraded Americancompanyenablesuserstoeasily createBitcoinwalletsbylinkingthemtotheir bankaccounts.Additionally,Coinbaseoffersa rangeofreliablemerchantpaymentprocessing systemsandtoolsthatcatertonumerous popularwebsiteswithhightraffic.

3. Kraken

● Foundingyear:2011

● Totalcurrency:200+

● Users:9million+

Kraken,aleadingglobalplatformfortradingdigital assets,standsoutasoneofthemostpopularcrypto exchanges.Withastrongemphasisonliquidityand volumeineuros,Krakenoffersitscustomersawide selectionofover200cryptocurrenciesandsupports tradingin8differentfiatcurrencies.Notably,Kraken hasbeenattheforefrontofinnovation,beingamong thepioneerstoofferindexservices,regulated derivatives,andmargintradinginthecryptomarket.

4. Kucoin

● Foundingyear:2012

● Totalcurrency:700+

● Users:8million+

KuCoinsecuresafourth-placefinishamongthetop 10mostpopularcryptoexchanges.KuCoin,also knownas“ThePeople’sExchange,”offerssecure andbeneficialexchangeservices,unitingvaluable assetsworldwidefortraderstoleverageandsharein theplatform’ssuccess.

5. Bitstamp

● Foundingyear:2011

● Totalcurrency:80+

● Users:4million+

Bitstamp,amongthepioneeringBitcoinexchanges worldwide,holdsanationallicenseandstandsas oneofthelongest-runningcryptocurrency exchanges.Itpresentsanexcellentchoicefor newcomersandoccasionalcryptoinvestorsseeking competitiveratesforbuyingandsellingdigital assets.

6. OKX

● Foundingyear:2017

● Totalcurrency:350+

● Users:20million+

OKXisacutting-edgecryptocurrencyplatformthat simplifiescryptocurrencytrading.Whetheryou’rea newbieoranexperiencedtrader,OKXoffers comprehensiveintroductionstocryptoandarange ofinnovativefinancialservices.Enjoyflexible borrowingsolutionsandopportunitiestoearn interestonyourstakedtokens.

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7. Bybit

● Foundingyear:2018

● Totalcurrency:100

● Users:10million+

Bybit,oneofthemostpopularcryptoexchanges, israpidlygainingtractionasaleadingBitcoin derivativesplatform.Withitsfast,secure,and transparenttradingsystem,Bybitaimsto revolutionizetheglobaleconomythroughthe integrationofcutting-edgeblockchaintechnology

8. Bitfinex

● Foundingyear:2012

● Totalcurrency:170+

● Users:1million+

Bitfinexstandsoutasahighlyrenownedglobal cryptocurrencyexchange,celebratedforitscosteffectiveness.Cateringtoaglobalaudience,it offerstradingservicesforvariousdigitalassets. InitiallystartingasaBitcoinpeer-to-peermargin lendingplatform,Bitfinexhassincebroadenedits supporttoencompassothercryptocurrencies.

9. Gemini

● Foundingyear:2014

● Totalcurrency:120+

● Users:13million+

Gemini,rankedninthamongthetop10most popularcryptoexchanges,isalsooneofthemost prominentplatformsfortradingandstoring cryptocurrencieswhilealsoservingasa custodianfordigitalassets.Whileappealingto institutionaltraders,Geminicaterstoawide rangeofconsumers.

10. Crypto.com

● Foundingyear:2016

● Totalcurrency:250+

● Users:70million+

Crypto.comisamongthemostpopularcrypto exchanges,offeringawiderangeofdigital currenciesandblockchainproducts.Inaddition tofacilitatingcryptocurrencytrading,itfeatures NFTmarketplaces,independentcryptowallets, decentralizedexchanges,andcryptocurrency creditcards.Bystakingtheircryptoorstoringit inaCrypto.comwallet,usershavethe opportunitytoearnupto14.5%interest.

Inordertomakeinformeddecisionsaboutyourfuture investments,youneedtobeawareofthefinest platforms. cryptocurrencyexchangeplatforms.Theyalreadyhavea powerfulpresenceinthefinancialsectorandare succeeding.Wesincerelyhopethatreadingthisblogon the10mostpopularcryptoexchangeswillhelpyouselect theidealcryptocurrencyexchangeforyourupcoming investments.

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Connie Ansaldi

Leading the Charge for Diversity in Tech

Historically,thetechnology industryhasbeendominated bymen,resultinginalackof representationandconsiderationfor issuesthatdisproportionatelyaffect women.Womenleaders,ontheother hand,areplayingasignificantrolein today’stechno-savvyworldby introducingempathyasakey characteristicforhigh-performing teams.Withtheiruniqueleadership abilities,theyarepromotingglobal diversityandinclusion.Accordingto studiesconductedbyMSCIandthe HarvardInstitute,companieswith womenintopleadershippositions outperformtheirpeers.Thisiscrucial notonlyfromamoralperspectivebut alsofromabusinessstandpoint.Inthis context,womenleaderslikeConnie Ansaldi(CEO, Carnaval Art)bringa uniqueperspectivetothetable.Her unwaveringcommitmenttopromoting diversityandinclusionhasmadehera respectedfigureintheinnovationand technologicalindustry

“By advocating for change and raising awareness about these issues, we can help bring attention to the importance of diversity and inclusion in the workplace,” Conniesays.

ImprovingLivesthroughTechnology

Connie’seducationalandprofessional journeyisatestamenttoher determinationandpassionforbuilding thefuture.Growingupasamemberof GenerationX,shedidnothavethe internet.However,astechnology advanced,sheembraceditand subsequentlyhelpedothersdothe same.Shehashelpedbusinessesand peopleadopttechnologiessincethe mid-1990s,firstinWeb1,theninWeb 2,andnowinWeb3.

Asaleaderandentrepreneur,Connieis committedtomakingadifferencein people’slives.Sherecognizesthesame humandesiresandneedswherevershe goes,inspiringhertokeeppushing

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forward.Hereffortshavealreadymade asignificantimpact,andshehas becomeasought-afterspeakeraround theworld.Sheusesherplatformto encourageotherstopursuetheir dreamsandaspirations,buildinga communityof3millionpeoplethatshe supportsandmotivatestoreachtheir fullpotential.Thatearnedherthe nicknameofReinventionQueen.

CarnavalArt:Revolutionizingthe ArtMarketwithBlockchain Technology

Establishedin2021,CarnavalArtwas bornasahighly–curatedNFT marketplaceofIbero-Americanartists securedontheBitcoinblockchain networkontheRootstocksidechain. ThenCarnavalpivotedtoaB2B businessmodelasanocodeplatform thatreducesfrictionintheadoptionof Web3andprovidesbrandswithtools toimproveengagementwiththeir customers.CarnavalArtisaloyalty ecosystemwithitsownblockchain, wallet,andportal.

UndertheleadershipofConnieandan amazingteamofexperts,CarnavalArt isbecomingthego-todestinationfor brandslookingtooptimize,createor maketheirfirstmoveswiththeirown loyaltyprograms.Theteamworkswith eachclientinanimmersiveand personalizedway,ensuringthatthe strategyisalignedwiththeirDNAand expectations.

RedefiningLoyaltyProgramswith PersonalizedStrategies

Stayingaheadofthecompetitionin Web3andblockchaintechnology demandsconstantiterationwith customers.Whatsetsthecompany apartareitsconstantiteration,rapid learning,andforwardmovementand

“The big challenge is not breaking the crystal ceiling but the cement minds.”
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alsothebrandingandmarketing expertiseofCarnaval’sCLevel.It incorporatesartasadifferentiatorin theprocess,allowingavarietyof artiststocreateone-of-a-kind experiences.Itsteamiscommittedto listeningtouserfeedbackandlearning howitscustomersadoptnewtools. “When working on innovation, there is no benchmark: you are your own benchmark. And that is why it’s essential to pay close attention to user feedback,” addsConnie.

NavigatingtheStorm

AstheCEOofCarnavalArt,Connie’s primaryrolesandresponsibilities includeforgingalliances,definingthe product,attractingcustomers,and makingtheirvalueproposition visible.Herleadershipabilitieswere puttothetestin2022,achallenging yearforthecryptoindustry.Despite this,Conniewasabletonavigatethe marketuncertaintyandemergewitha superiorproposal,whichwasa significantaccomplishment. Furthermore,sheisalsoleadinga StartupsecosystemcalledLadinnerde losFounders,ContameunSecreto,a mentalhealthinitiative,and representingthenumberone OrganizationalDesignStudioin AustraliacalledNeu21.

BreakingBarriersandEmpowering Women

Connieisleadingthechargeforgender equalityinthetechindustry.At

CarnavalArt,thecultureisoneof perpetuallearning,continuous iteration,andconstantcommunication. With50%oftheteamcomposedof women,thecompanyvaluesgender equalityandencourageslearning throughhands-onexperiencesand opendiscussions.

However,therealityofgender disparityinthetechsectorcannotbe ignored.Asper UN Women,only7% oftechnologycompaniesintheworld areledbywomen,andamere3%of venturecapitalfundingisallocatedto companiesledbywomen.Connie,asa CEO,isacutelyawareoftheproblem andisdeterminedtomakeachange. “Even if it is uncomfortable, we must bring this conversation to the table in order to make these issues visible to the decision-makers,” mentionsConnie.

FromOvercomingPrejudicesto LeadinginInnovation

Connie’sjourneytobecominga successfulleaderhasnotbeena cakewalk.Accordingtoher,oneofthe biggesthurdlesshehashadto overcomeisotherpeople’sprejudices andfearoftheunknown.Toovercome thesechallenges,sheplacesastrong emphasisoneducationandoutreach. Shealsoteachesblockchain technologytothousandsofpeople. “If we can help them understand it, they stop fearing it, and therefore, can adopt it,” Conniesuggests.

JugglingWorkandCommunity Building

AstheCEOofCarnavalArt,Connie’s workkeepsheroccupied,yetshe enjoyscommunitybuilding.She spendsalotoftimeengagingwith peopleandprovidingthemwithtools thataddvaluetotheirdailylives.Apart fromwork,shelovestraveling, exploringtheworld,andmeetingnew people.

RevealsTrendsDrivingtheFuture

AccordingtoConnie,threetrendsthat willdrivethefutureoftechare blockchain,artificialintelligence,and immersivetechnology

• Blockchaintechnologyhasbeen gainingtractioninrecentyears duetoitsabilitytooffer transparency,decentralization,and traceabilityinallkindsof operations.

• Artificialintelligence,ontheother hand,hasthepotentialto encompasseverythingand everyoneuntilwecannolonger distinguishhumansfrom machines.

• Lastly,immersivetechnologyisa newwayofexchangingandliving experiences.

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GET YOUR THE WORLD DIVES INTO BASICS RIGHT AS

40 | MAY 2023

Witheachpassingday,Web3.0iscloserto

becomingareality.Deemedasthenext generationoftheinternet,ithaspotentialtobe asdisruptiveandevolutionaryasWeb2.0.Itwillleadto universalapplicationsthatavarietyofdevicesandsoftware typescanreadanduse.Thismakesourbusinessand recreationalactivitieseasier.

Beforedivingdeeperintowhatisweb3.0,let’sstartwith somebasicprinciplesonwhichitisbased.

TheRudimentsofWeb3.0

ThekeyconceptsofWeb3.0includedecentralizationand Bottom-updesign.Berners-Leespearheadedtheearly developmentoftheinternetandcreatedthefirstwebsite editor/browser(WorldWideWeb.app)inthe1990s.He definesthecoreconceptsofthenextgenerationofthe internet.

• Decentralization:

“Noapprovalfromacentralauthorityisrequiredtopost anythingontheweb.Thereisnocentralcontrollingnode, andhencenosinglepointoffailure.Thisalsoentails freedomfromcensorshipandsurveillanceonanadhoc basis.”

• Bottom-updesign:

“Insteadofbeingproducedandcontrolledbyasmallgroup ofprofessionals,thecodeiswrittenandcontrolledinfull viewofeveryone.Thisenablesmaximumparticipationand experimentation.”

WhatdistinguishesWeb3.0fromWeb2.0andWeb1.0?

Web1.0,asweknow,wasaread-onlyversionofthe internetinwhichuserscouldonlyreadtheinformationon websites.Theycouldreadandproducematerial(text, image,orvideo)onwebportalsandmobileappsonWeb 2.0.

However,theWeb3.0versionwillbefarmoreadvanced thantheprevioustwointernetversions.Besidesreadingand writing,userswillinteractwiththerealworldinavirtual iterationonthisupdatedversion.Itwillhave3Dvisuals, commerce,virtualrealitydevices,andmore.

Web3.0’sDefiningCharacteristics

Thetransitionfrombetweenthegenerationsoftheinternet istakingplacegraduallyandsubconsciously.The applicationsoftheupdatedversionlookandfeelthesame asWeb2.0applications,butthebackendisradically different.ThoughnoformaldefinitionofWeb3.0exists yet,ithasafewdefiningcharacteristics:

1.Decentralization:

Thenextgenerationoftheinternetenablesinformationto beretrieveddependingonitscontent.Theinformationcan bestoredinmultiplelocations,makingitdecentralized. Thiswoulddeconstructthevastdatabases,givingpeople morepower.Userswillselldatacreatedbyavarietyof disparateandmorepowerfulcomputerresources.These resourcesincludemobilephones,workstations,appliances, automobiles,andsensorsacrossdecentralizeddata networks,keepingownershipcontrol.

2.SkepticalandPermissionless:

Web3.0willbeskeptical,allowingparticipantstoengage directlywithnotrustedintermediary.Itwillalsobe permissionless,allowinganybodytotakepartwithno permissionfromagoverningbody Asaresult,the applicationswillrunonblockchains,decentralizedpeer-topeernetworks,oracombinationofboth,andwillbe referredtoasdApps(decentralizedapps).

3.MachineLearningandArtificialIntelligence(AI):

ThroughtechnologiesbasedonSemanticWebideasand naturallanguageprocessing,machineswillunderstandthe informationinthesamewaypeopledoonWeb3.0.These capabilitieswillallowcomputerstodeliverfasterandmore relevantresultsinavarietyofsectors.Thesectorsinclude medicineresearchandnovelmaterials,asopposedtothe currentfocusontargetedadvertising.

4.UbiquityandConnectivity:

Informationandcontentaremoreconnectedand ubiquitouswithWeb3.0,whichcanbeaccessedby multipleapplicationsandagrowingnumberofeveryday devicesconnectedtotheinternet,suchastheInternetof Things.

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HowareWeb3.0andCryptorelated?

ManyoftheprotocolsofWeb3.0relyheavilyon Cryptocurrency,thusitiscommonlyaddressedin relationtoWeb3.0.Cryptocurrencyprovidesamonetary incentive(tokens)toeveryonewhowishestoassistin thecreation,administration,contribution,or improvementofasingleproject.Web3.0tokensare digitalassets.Theseassetsaimtoestablisha decentralizedInternet.

Web3.0protocols,relyingoncryptocurrencycould provideserviceslikecompute,bandwidth,storage, identity,hosting,andotherinternetservicesthatcloud companiesusedtoprovide.Moreover,Web3.0will compriseNonfungibletokens(NFTs),digitalcurrencies, andotherblockchainentities.

AreasofConcern

Thenextgenerationoftheinternetcangiveasignificant boosttousers,extendingfarbeyondthesocialmedia, streamingandonlineretailapplicationsthatmakeup mostWeb2.0applications.Itsfundamental competenciessuchasSemanticWeb,AI,andmachine learningcanexpandapplicationsinnewdomainsand enhanceinteractivity.However,everyadvancementhas itsowndisadvantagesandWeb3.0alsohasafewareas ofconcern.

• Itwillbeinaccessibleonolderdevicesandwill necessitatenewerCPUs.Olderdeviceswillbe incompatiblewithit.Asaresult,high-enddevices

arerequiredtousethefutureversionoftheinternet.

• Itmaybemoredifficulttogovernandregulatebecause ofdecentralization.Thiscouldcauseanuptickin cybercrimeandonlineabuse.

• Itisboundtochangetheworldandmostofits functionality Asmostofthethingswillbedoneon Web3.0,moretimewillbespentontheinternetthanin reality

• Incumbentcompanieswillhavetoimprovetheirdigital offeringstoavoidlosingmarketshareasitsappsand websitesbecomemorepopular

• Itisavastandinterconnectednetwork.Althoughthisis oneofitsbenefits,theneuralnetworkalsomakesit easyforanybodytoaccessthepublicandprivate informationyousupplyonline,compromisingyour privacy.

TheFutureoftheInternetandManyLives

Web3.0istheinternet’sfutureandisfunctioninginplaces likesocialmediaplatforms,virtualassistants,wearables, messaging,andmore.Onethingiscertain:theinternetwill becomemoredynamicandentertaininginthefuture.Itis likelythatmostoccupationsandpeople’sliveswillrevolve aroundWeb3.0,notjustbecauseitwillmakeyouwealthy, butalsobecauseithasthepotentialtotakecivilization forward.

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Marsha Young

Redefining the Supply Chain Sector with Innovative Technologies

II

Innovationhasbeenthemostsignificantchangeinthefood industry.Thesectorhaswitnessedasignificantshiftasa resultofthewiderangeandpossibilitiesavailable, includingethnic,health-conscious,andpremiumselections. Womenareincreasinglysteppingupandoccupying positionsinthefoodindustrybycreatingproductsor establishingbusinesses.

MarshaYoung(CEOofMyChain&AssociatesLLC)is oneoftheprimeexamplesofawomanthrivinginthefood industrywithheradeptacumenandprudentvision.A decoratednameintheindustry,Marshaisleveragingher extensiveexperiencetosteerthecompanytowardgrowth. Shehaslearnedsomeexcitinglessonsthroughouther journey Accordingtoher,“Thelessonismoremeaningful iftheobstacleisdifficult.Learningfinancialsavvyhasbeen herbiggestobstacletodate.Ifyouknowyournumbersand candeliverthem,Marshaclaims,youcanenteranyroom.”

LeadingbyExample

Marshatookthelessbeatenpath,workingandattending schoolconcurrently.Shehas20yearsofsupplychain experience,mostlyinthefoodindustry.Shespentmostof hertimeworkingforthesecond-largestfooddistributor,

wheresheearnedherBA,MS,andMBAaswellasskillsin finance,strategicsourcing,andcommodityhedging.She spenttherestofhertimebuildingstrongsupplychain departmentsatsmalltomedium-sizedfoodproducers, usingtheabilitiesshehadlearned.

Marshaismotivatedbyvibrantindividualswhoare constantlylearningandstrivingtoimprovetheirlivesand thelivesofothersaroundthem.Sheisconcentratedoncost reduction,processoptimization,andstrategicsourcing aboutallorganizationalsupplychainrequirements.Shehas madeithermissiontoincreasecompetitivepricingthrough strongleadershipandstrictcost-controlstrategies.

Shehasbeenmanagingsupplychainsformorethan15 yearsandisaSeasonedSeniorProcurementLeader Moreover,withmorethan yearsofexperiencein 10 specializedprocurementprojects,sheiswell-equippedin projectmanagement,systemoptimization,andthe developmentandapplicationoftoolsforforecasting,capital expenditure,andinventorymanagement.

AFull-ServiceSupplyChain

MYChainisaChicago-basedfull-servicesupplychain consultingfirm.Itprovides360-degreeperspectivesonthe order-to-cashprocess.ItscontributiontoSCMcanassist anyfirminreducingleadtime,acceleratingproduct

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oung

CEO My Chain &Associates LLC 45 | MAY 2023

“MY Chain's contribution to SCM can help any business reduce lead time, accelerate product launches, expand new markets, implement premium pricing and product customization, and provide outstanding service for the customer.”

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launches,expandingorenteringnewmarkets,effectively implementingpremiumpricingandproductcustomization, andprovidingexceptionalcustomerservice.

What MY Chain Offers:

MYChainistrustedbysmallbusinessestodevelop, improve,andmanagestrategicsourcing,inventory management,logistics,customerservice,andcyber security.

1. StrategicSourcing

Foracompanytoutilizeitscombinedpurchasingpower andalignwiththeappropriatepartner,thenotionof strategicsourcingformalizeshowinformationisgathered andused.MYchain’sstrategicsourcingservicesassist businessesinmaximizingtheirsavingsandachieving value.

2. InventoryManagement

Inventorymanagementaidsbusinessesindetermining whichmerchandisetoorderwhenandinwhatquantities. Inventoryistrackedfromproductacquisitiontosale.MY Chainrecognizesandreactstotrendstomakesurethereis adequateinventorytofulfillcustomerrequestsandthat thereisatimelynotificationwhenthereisashortfall.

3. Logistics

Logisticsisthecornerstoneofanycompany’ssupply chain.MYchainallowstransferefficiently,quickly, inexpensively,andreliablybycontrolling,coordinating, andmonitoringtheresourcesneeded.

4. RiskManagement

Resilienceinthecompany’ssupplychainwillbeakey factorinitssuccessandasellingfeatureforattractingand retainingcustomers.Companiescanlessenthepossibility andseverityofanyproject’shazardsbyusingtheirrisk managementservices.Withthebestcourseofaction,MY Chain’ssupplychainmanagementserviceswillhelp organizationsoptimizeprojectoutcomes.

5. CustomerCare

Customerserviceistheaidgiventocustomersboth beforeandaftertheybuyandusegoodsorservices.It makesclients’interactionswiththebusinesssimplerand moreenjoyable.MYChainofferstop-notchcustomer service,whichpromotescustomerretentionand expansion.

6. CyberSecurity

Acompanycannotprotectitselffromonlineattacks withoutacybersecurityplan,makingitexposedto nefariousintruders.WithMYChain,businessescannow systematicallyprotectalldatatypesoflossanddamage inthefuture.

Marsha’sResponsibility

Marsha’sprimaryresponsibilityistomakesureMY Chaindevelopsandgrowsinawaythatkeepstruetoits missionofcreatingefficientsupplychainsforsmallto medium-sizedbusinesses.Additionally,allowing businessestomarkettheirsupplychainasacompetitive advantage.

CurrentScenariointheIndustry

AccordingtoMarsha,socialnetworkinghascauseda fundamentalshiftinhowpeopleshop.Consumershave noqualmsaboutreceivingfoodwithouthavingseenit. Entrepreneurscandothistogrowtheirbrands,lower administrativecosts,andusethoseresourcestoenhance theirgoodsandservices.

AsperMarsha,thereiscurrentlyalotofuncertaintyin thefoodmarket.Theenvironmentandcustomer shoppinghabitswerealteredbyCOVID.

Thebestadviceshehaseverheardorgivenisthata leadershouldalwaysactintheorganization’sbest interests.Sheasserts, “There will always be challenges, but if you do what is best for the organization, you will ultimately gain the loyalty of your customer and the respect of your peers and employees.”

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How to CYBERSECURITY Build a Successful Career in

Manycompaniesarestartingtorecognizethe

importanceofhiringcybersecurityprofessionals tohelpthemkeeptheirdatasafe.Theywantto avoidalargedatabreachoranotherhackthatwilltakea tonoftimetofixandcanruintheirwholereputation.Ifyou havethenecessaryskillsandeducation,youcanquickly buildagreatcareerincybersecurity.

Acareerincybersecurityisgoingtoberewardingandwill helpyouseesomegreatresultsintheprocess.Someofthe stepsthatyoucantaketoreallyseesuccesswiththiskind ofcareerincludes:

GetaDegreeinCybersecurity

Oneofthefirststepsthatyoushouldconsiderwhenyou wanttobuildupasuccessfulcareerincybersecurityisto getadegreeinthefield.Thisdegreewillhelpyoudevelop therightknowledgeandskillsinordertosucceedinthis field,whilealsoshowingpotentialemployersthatyouwill beabletohelpthemout.

Whetheryoudoin-personclassesorlookatanonline degree,thecybersecuritydegreewillbeabletoopenupa lotofdoorstohelpyougetthecareerthatyouwant.With therightskillsandsomegoodnetworking,youaresureto findthejobthatyouwantincybersecurity

GetGoodatCommunicationSkills

Itistimetogetgoodatthosecommunicationskillsifyou wantsuccessincybersecurity.Knowingandsharing knowledgewillbetwoofthefundamentalnotionsthatare foundinthisindustrytoday.Ifyoudonotspeakupabout them,thenyouaremissingoutonkeyopportunitiesto showotherswhatyoubringtothetable.

Whenyoudonotuseyourvoicetocommunicate,thenyou effectivelylimityourselfinthiscareer Youmayfeel worriedaboutspeakingupsomuchasabeginner,butyou needtostandupanddaretoputyourselfforwardforothers. Thecrazybetsaretheonesthathelpyougrowthemostin thiscareer.

Ifyouaresomeonewhostruggleswithspeakingoutand sharingyourideas,thenitistimetogetsomepractice. Therearedifferentmethodsthatyoucanutilizetohelpyou practiceandenhanceyourcommunicationskills,givingyou achancetoreallybenefitandstartsharingyourknowledge andideas,puttingyoutothetopinnotime.

BeWillingtoTakeRisks

Cybersecurityisnotfortheweak.Youneedtobewillingto takesomerisksinordertomakethingshappen.Sure,you maybeworriedaboutyourmanagergettingmadwhenyou showahugevulnerabilityintheirsystem.Butifyoustay quietandahackergetsthrough,itwillallcomebackto you.

Thisisjustoneexampleofwhatcouldgowrongifyouare notwillingtotaketherisks.Youneedtospeakupandshare yourideas,especiallyifyouthinkitwillmakethebusiness moresecure.Therearerolesyouwillhaveinthisindustry thatwillgiveyouambitiousgoalsandtotalfreedomtodo this,whichcanbeachallengeifitissomethingyouarenot usedto.

Takingrisksisjustapartofthejobwhenitcomesto cybersecurity Youhavetothinkoutsidethebox,try somethingnew,andprovidegreatservicesthatcompanies allaroundtheworldneed.Ifyouarenotwillingtotake risksthough,youwillendupmissingoutinthiscareer

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MakeaPlanfortheLongTermCareerinCyberSecurity

Thingsareconstantlychangingintheworldof cybersecurity.Ifyouassumethatyouwilldothesamework fivetotenyearsfromnow,youaregoingtobeleftbehind andrunintosomeproblems.Youneedtobewillingto evolveandchangewiththeindustryifyouwishtosee resultswithyourcareerincybersecurity

Therearedifferentwaystodothis.Sometimesitisas simpleasworkingonthejobandkeepinguptodateonany ofthechangesthatoccurintheindustry.Ifyounoticea newtopicorsoftwarethatyoucanutilize,takethetimeto learnitandseehowitcanbeimplementedintoyour business.

Anotheroptionistocontinuewithyoureducation.You couldgobacktogetaMaster’sdegreeifyouchoose,but manycybersecurityprofessionalsfindthattheycanbe successfulbyjusttakingcoursesthatenhancetheirskills andmakethemmoremarketableintheirfield.

Network

Networkingisgoingtobeoneofthebestoptionsthatyou canutilizetohelpfurtheryourcareer.Evenifyou absolutelyloveyourjobrightnow,youneverknowwhen somethingmaychangeorwhenanevenbetteropportunity

willcomeup.Networkingallowsyoutokeepyour optionsopen.

Takeeverychanceyoucantonetworkwithother professionalsinyourfield.Whetheryouarelookingto makeanadvancementinyourfieldornot,youwillfind thatthisnetworkwillhelpyougetahead.Thesecontacts cankeepyoualertonsomeofthechangesintheindustry andhowyoucangetthenecessarytrainingtomake yourselfmoremarketabletoo.

Andifyoudodecideitistimeforabigemployment change,youcanchoosetolookthroughyournetworkto helpyoumaketheswitch.

ChoosingaCareerinCybersecurity

Therearesomanyreasonstochoosetogetadegreein cybersecurity.Therearemanyjobs,theworkis challengingandrewarding,andyoucanmakeagood income.Butyouneedtotaketherightstepstohelpyou getaheadandseesomeoftheresultsthatyouwantfrom anyemployeryoutalkto.

Whenyouarereadytojumpintotheworldof cybersecurityandyouwanttomakesurethatyoucan advanceyourcareer,followsomeofthegreattipsabove tohelp.

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Proctor

Shattering The Glass Ceiling For The Women Leaders Of Tomorrow Selena

We all are aware of the women contributors of Marie Curie to Lady Ada Lovelace in STEM. Yet, there are fewer women in STEM fields, and the most significant reason has been gender bias. How does the road ahead look like for women in STEM? The overall statistics may be mediocre but women coming forward and earning laurels in the STEM field is also significant.

SelenaProctor,aMarketinggraduatefromtheIndianaUniversityof Pennsylvania,beganherjourneyhittingthephonesinInsideSalesand workedherwayintomarketingleadershiproleswithafocusonthe cybersecurityindustry.Inearly2013,shestartedworkingforOnapsis, asoneofthefirstfewfemalehires.Thisrolewasverytransformative forSelenaasshegottheopportunitytobuildthemarketingfunction fromthegroundupbeforetransitioningintorolesfocusedonstrategic initiatives.Duetoherpersistenceandhardwork,shesoonearnedthe roleintheC-suiteastheChiefCustomerOfficeratOnapsis.

Onapsisprotectsthemission-criticalapplicationsthatruntheglobal economy,fromthecoretothecloud.Ituniquelydeliversactionable insight,securechange,automatedgovernance,andcontinuous monitoringforcriticalsystems—ERP,CRM,PLM,HCM,SCM,and BIapplications—fromleadingvendorssuchasSAP,Oracle, Salesforce,andothers.Thekeydifferentiatorforthecompanyhas beenOnapsisResearchLabs,wheretheteamisresponsibleforthe discoveryandmitigationofmorethan800-zerodayvulnerabilitiesin mission-criticalapplications.ThishasmadeOnapsissolutionsthe standardinhelpingorganizationsprotecttheircloud,hybrid,andonpremisesmission-criticalinformationandprocesses.

‘Feminism to me is not accepting discrimination or bias as a blocker to success, but recognizing it, overcoming it and becoming better and stronger because of it.

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Inourcandidtête-à-têtewithSelenaProctor,theCCOof Onapsis,sheenclosedsomevaluableinsightsaboutthe industryandwomenrolesinit,whilealsoentailinghowthe teamofOnapsistackledthechallengesofCOVID.

1. Over the years, have you observed any positive changes in the industry regarding women's leadership?

Beinginahigh-techindustry,oneofthemostpositive changesisthatwomenleadersaremorecommonthanwhenI beganmycareer.Whilewecertainlystillmakeupasmall portionofexecutives,itisnolongerananomalytoseea femaleexecutiveleaderinatechnicalindustry Withadded support,training,andempowerment,womenarenotonly morecommonasexecutivesbutarealsotakingovermore technicalroleswithinorganizationswhichwillonlyhelp increasethenumberoffuturefemaleleaders.

2. What is your favorite thing about being a women leader?

Notassociatingwithgender,I'dliketofocusonwhatmy favoritethingaboutbeingaleaderisingeneral,andthatis theabilitytomoldthefuturesuccessofacompanyaswellas helpsupportindividual'sgrowthandcareers.Beingina positiontosupportsuccessisnotsomethingtobetakenfor granted.

3. Are you facing any challenges considering the current crisis, and have they affected your company operations?

Ofcourseallcompanyoperationshadtomakeamajorswitch inearly2020fromaninofficetofullyremoteworkstrategy. Additionally,somanycustomerandpartnerrelationshipsare builtattradeshows,onsitevisitsandmeetingsandwecould nolongerrelyonthatasawaytofurtherrelationshipsand implementproducts.Tryingtomaintainaworkculturethat wehadwhilebeinginpersonwasnotaneasychallengeto overcome.Theteamspentalotoftimeunderstandingnot onlyhowtoempowerourOnasbutalsohowtofurtherour externalrelationshipsthatarecriticallyimportanttous.

4. How did you and your team manage the unprecedented challenges of 2020?

Weallfeltthepressurein2020witheconomicuncertainty, budgetcuts,downsizing,andgeneralfearinthemarket.This forcedusasanorganizationtolookinwardandsupportour teamsasco-workerswithbusinessneeds,butmore

importantly,individualswhofearfortheirownhealthand theirfamilies.Weallhadtostepinandsupporteachother throughwinsaswellaschallengesandemotional difficulties.Thisalignmenthelpedusnotonlyperformbut accelerateinthenewvirtualworldof2020

5. How different do you think will 2021 be from 2020?

Weallhadtoimmediatelyadapttoworkingfromhome, servingcustomersfromhome,andcontinuingtogrowthe company.Usingthenimbleandquickprocess improvementsthatwedidin2020,wewillmoveforward withamorehybridapproachthatIbelievewilltrulyhelpus bemoresuccessfulinourroles.In2021,Iknowthatour teamandorganizationwillbestronger,morealigned,and eventhoughwecouldn'thaveface-to-facemeetings,I believewestrengthenedrelationshipsandhavebuiltamore solidfoundation.

6. How did you inspire the team through the crisis?

OneofthebestwaysthatIcantrytoinspiremyteamisby trustingthem.I'mluckytohaveamazingleadersand contributorsinmyorganization.Bytrustingthemtouse theirskillsandexperienceswecanscalequickerandmore efficiently.

7. So as a leader, have you inculcated any measure to bring out women empowerment in your organization?

Ithinkthemostimportantthingforanorganizationisto understandthatthisisanimportantinitiativethatshouldbe focusedonandtosupportthedifferencesfacingwomen eachday.So,Iintendonsupportingbycontinuingtokeep thisattheforefrontofdiscussionsandorganizational planning.

8. Lastly, what does feminism mean to you?

Myinterpretationoffeminismisempoweringwomento pushboundariesandlookbeyondsocialnormsand historicalexpectations.It'saboutbelievinginmyselfasan executiveandknowingthatIhavetheuniqueskillsand organizationalsupportneededtoachievesuccessinmy role,regardlessofmysex.Anyfemaleexecutiveor professionalhasfaceddiscriminationatsomepointintheir career.Feminismisnotacceptingthatasablockerto success,butrecognizingit,overcomingitandbecoming betterandstrongerbecauseofit.

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