The 10 Inspiring Leaders in the Automotive Industry, 2023

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Tufan Erginbilgic

Charting a New Course for Rolls-Royce

™ MIRRORREVIEW COM JUNE 2023 T H E 1 0 I N S P I R I N G L E A D E R S I N T H E A U T O M O T I V E I N D U S T R Y , 2 0 2 3
Chief Executive Officer and Executive Director Rolls-Royce Holdings plc

EDITOR’S LETTER

Injecting Innovation! Inspiring Future!

DearReaders,

Inaneradefinedbyrapidtechnologicaladvancementsandevolvingconsumerpreferences, theautomotiveindustrystandsatthecuspoftransformativechange.Thelatesteditionof “The10InspiringLeadersintheAutomotiveIndustry,2023”ofMirrorReviewunveilsa compellingnarrativeofinnovation,resilience,andleadership,featuringtheremarkable individualswhoareshapingthefutureofmobility

Astheautomotiveindustrynavigatesthroughatransformativeeramarkedby electrification,connectivity,andautonomoustechnologies,theinsightssharedbythese visionaryleadersofferaroadmapforotherstofollow.Theirstoriesareemblematicofthe relentlesspursuitofexcellencethatdefinestheautomotivesector,whereinnovationisnot justabuzzwordbutawayoflife.

Gracingthecoverofthiseditionisanindustryluminarywhosevisionandexpertisehave steeredoneofthemosticonicluxuryautomotivebrandstowardunparalleledsuccess.Tufan Erginbilgic,theCEOandExecutiveDirectorofRolls-Royceembodiestheessenceof innovationandluxuryineveryfacetofhisleadership.Hisinsightsintotheconvergenceof luxuryandsustainabilityprovideaglimpseintothefuturedirectionoftheautomotive landscape.

Theeditionalsodelvesintothestoriesofothertrailblazerswhoarecarvingtheirownpaths inthisdynamicindustry ThecaptivatingprofilesofRoxanaRohde&FlorianRohde, Foundersofagroundbreakingmobilitystartup,underscorethepowerofentrepreneurship inredefiningtransportationsolutions.AlexEzeugwa,DirectorofPropulsionOperations, exemplifiesthetechnicalprowessandstrategicmindsetessentialfordrivingpropulsion technologiestonewhorizons.Themosaicofleadershipshowcasedinthesepageswouldn't becompletewithouthonoringthecontributionsofLenShort,whoseyearsofdedication havemadeanindeliblemarkonautomotivedesignandengineering.Additionally,the collaborativeprowessofRaminFarahmand&SiaAnasseristandsoutasatestamenttothe strengthofpartnershipsinsteeringcompaniesthroughcomplexchallenges.

AtMirrorReview,weareproudtopresentthestoriesoftheseexceptionalindividualswho inspireusalltopushtheboundariesofpossibility.Asyouperusethesepages,mayyoufind inspiration,insights,andarenewedappreciationfortheleadersdrivingtheautomotive industryintoafuturedefinedbyinnovationandpurpose.

HappyReading!

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PANKAJ

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AAKASH

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Tufan Erginbilgic

Cover Story

10
Alex Ezeugwa 24 32 Len Short AnEssentialGuidetoKnow AboutBatteryTechnology andItsInnovative Advancements 10BestEVCompanies you’llwishYou KnewSooner 28 36 Automatrix 40 Roxana Rohde & Florian Rohde46

CoverStory

Tufan Erginbilgic

Charting a New Course for Rolls-Royce

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Rolls-RoyceHoldingsplc hasmadeacrucial leadershipchangeby appointingTufanErginbilgicasits newChiefExecutiveOfficerand ExecutiveDirector,succeeding WarrenEast.Tufanassumedhisnew roleonJanuary1,2023.This developmentisamomentousoccasion forthecompany

Tufan’sillustriouscareerboastsa strongengineeringbackgroundandan extensiveinternationalbusinesstrack record.Havingspentover20years withBP(BritishPetroleum),including fiveyearsasavitalmemberofits executiveteam,Tufan’sexpertise shinesthrough.Hisfinalassignment withBPsawhimspearheadingthe transformationofthedownstream business,encompassingRefining, Petrochemicals,ServiceStation Network,Lubricants,Midstream operations,andtheAirBPjetfuel operation.

UnderTufan’sleadership,thebusiness experiencedaremarkable metamorphosis,achieving unprecedentedlevelsofprofitability whilesettingnewrecordsforsafety performance.Furthermore,Tufanhas assumednon-executivedirectorroles inprominentheavyindustryand manufacturingcompanies,suchasthe aerospacetechnologygroupGKN. Presently,heservesasapartnerat GlobalInfrastructurePartners(GIP),a prestigiousprivateequityfirm responsibleformanagingastaggering $81billionininvestments,primarilyin infrastructurebusinesses.

Tufan’seducationalqualifications furthervalidatehisexceptional capabilities.Holdingadegreein engineeringfromIstanbulTechnical University,aMasterofBusiness AdministrationdegreefromBoğaziçi UniversityinIstanbul,andanMAin

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CoverStory
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We’re one team, one company, and we’ll take all the synergies – not only between divisions but divisions and the group. “
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economicsfromTheOhioState University,hebringsdiverse knowledgeandskillstohisnewrole.

“I am determined to deliver the full potential of the market positions which the company has built over many years through its engineering excellence and innovative technology and to build a platform for growth to create value for all stakeholders. I look forward to working with customers, partners, and the Rolls-Royce team worldwide on the next successful chapter for this iconic global engineering brand,” saysTufan Erginbilgic.

PropellingRolls-Roycetowardsa Low-CarbonFuture

Rolls-Royce,theiconicBritishaircraft enginemanufacturer,hasappointed TufanErginbilgicasitsnewleader duringoneofthemostchallenging periodsinits116-yearhistory.Tufan,a citizenofTurkeyandtheUK,will guidethecompanythroughaprofound energytransition,overcomeadversity, andembraceasustainablefuture.

Amidstitsendeavorstonavigatethis transformativelandscape,Rolls-Royce isspearheadingresearchintocuttingedgetechnologiessuchaselectricand hydrogenpower.Thecompany’s visionaryresearchprogramon hydrogenpropulsion,emittingzero carbondioxide,isgainingmomentum. Additionally,thecompany’stireless pursuitofefficiencyhasbirthedthe UltraFan,anenginethatdelivers impressivefueleconomywhile reducingthereleaseofharmful pollutants.

Attheheartofthisexciting transformation,Tufanbringstothe tableauniqueperspective. “I am honored to be joining Rolls-Royce at a time of significant commercial opportunity and strategic evolution as

its customers embrace the energy transition,” sharesTufan.Althoughhis aerospaceexperiencemaybelimited, hisprowessintherealmofclean energyisunparalleled.Duringhis influentialtenureatBP,hespearheaded thecompany’sinvestmentsinelectric vehiclecharginginfrastructure, propellingtheirexponentialgrowthin thisfield.Itispreciselythisdeeprootedconnectiontocleanenergythat fuelsTufan’senthusiasmfortheroleat Rolls-Royce. “Rolls-Royce has the opportunity to take the whole business to low carbon,” heaffirmswithhonor andexcitement.

AnitaFrew,ChairofRolls-Royce, laudsTufanErginbilgicasa“proven leaderofwinningteams”within complexorganizationswhohasthe abilityto“driveahigh-performance culture.”

“He has extensive strategic and operational experience and a firm understanding of safety-critical industries, including aerospace, as well as the challenges and commercial opportunities presented by the drive for low carbon technologies,” AnitaFrew adds.

ACandidAssessmentofRollsRoyce’sPerformance

WhilepresentingRolls-Royce’sfullyearresults,TufanErginbilgiccandidly critiquedthecompany’sstrategicand financialposition.Heidentifiedseveral vitalvulnerabilitiesthatrequire immediateattention,revealinga prolongedperiodofunderperformance. However,therewasnosugar-coating orroomforexcusesinhisassessment.

Tufanstated, “Cash generation is unsatisfactory. Our debt is still too high. As a result, too much of our gross profit is simply covering overheads and interest payments. In addition, our

CoverStory
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In all my previous roles I have driven step-changes in performance, set clear strategies, and delivered sustained improvements in profits, cash-flows, and returns.

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CoverStory

CoverStory

weak balance sheet and sub-investmentgrade credit rating limit our ability to invest in growth for the future.”

Whilethecompanydidshowimproved resultslastyear,Tufanemphasizedthat morethanrelyingsolelyonmarket recoveryisneededtodemonstrate sustainedimprovement.Hehighlighted thestaggering-67%totalshareholder returnoverthepastfiveyears, emphasizingthattheproblemextends beyondtheimpactoftheCovid-19 pandemic.

Evenexcludingthechallengingyearof 2020,whenbusinessesfacedthebrunt ofthepandemic,Rolls-Royce’saverage returnoncapitalemployedstoodata meager3.5%.Moreover,Tufanrevealed thatabenchmarkstudyconductedby thecompanyconfirmeditsmarginsto bebelowthatofcompetitorsonan adjustedlike-for-likebasis.

“Low operating margins and a relatively high fixed-cost base leave us financially exposed when uncertainty impacts our markets,” Tufanwarned.

Healsomentionedthatalackofclear strategyhinderedRolls-Royce’s investmentdecisions.Hesaysthe companyrequiresmoreexplicit guidancetomakeinformedinvestment decisions.Asaresult,heneedstokeep moreoptionsopen.

Despitethechallenges,Tufanfirmly believesinthemanufacturer’spotential toenhancetheiroperationsandbecome asuperiorandmorecompetitive company.Leveraginghispast experiences,hepossessesunwavering confidenceinhisaptitudetopropel performanceenhancements,establish unequivocalstrategies,andrealize

sustainedprofitability,cashflows,andreturns. “Everything I've seen since arriving has made me even more confident in the potential to do the same at Rolls-Royce,” Tufan affirmed.

PavingtheWayforCost-CuttingatRolls-Royce

Duringthefull-yearbriefing,TufanErginbilgicmadea compellingcaseforfurthercostreductionmeasuresat Rolls-Royce,assertingthatthecompanystillhasroomto enhanceitsfinancialperformancedespitetheextensive restructuringeffortsimplementedduringthepandemic.

Highlightingthepreviouscost-cuttingendeavors,which primarilytargetedcivilaerospaceandweredrivenbythe declineindemand,Tufanexpressedhisconfidenceinthe company’spastactions,stating, “Demand disappeared, so Rolls-Royce did what it needed to do.” However,he acknowledgedthatasactivitieshaverecovered,costshave resurfaced,necessitatingamoresustainableand competitivecostbase.

Tufanemphasizedacrucialshiftinfocus,stating, “What we’re trying to do is intervene with that, starting from this year, and create a more sustainable and more competitive cost base.” Thisinterventiongoesbeyondmanaging liquidity;itaimstopositionthecompanyinastrongerand moreadvantageouspositionforthefuture.

AcknowledgingthedecentralizednatureofRolls-Royce, Tufanexpressedadefinitivechangeinapproach, declaring, “We’re one team, one company, and we’ll take all the synergies – not only between divisions but divisions and the group.” Hebelievedthatthecompanyhada massiveopportunityforcollaborationthathadbeen overlookeduntilnow,callingita“bigsynergy opportunity.”Furthermore,herevealedadditional opportunitiesforsimplificationbeyondthisinitialsynergy exploration.

AsRolls-Royceentersthisnewphaseofitsjourney,the potentialforcostreductionthroughsynergiesbecomesa powerfulcatalystforprogress.TufanErginbilgic’s strategicforesightanddeterminationtocreatealean, efficientorganizationlaythefoundationforarevitalized Rolls-Royce,poisedtoseizenewopportunitiesand redefineitsindustrystanding.

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in the Automotive Industry, 2023

AutoMatrix Dealer Software

Management-RaminFarahmand&SiaAnasseri, FounderandCEO

URL-www.automatrix.com

Founded-2010

Description- AutoMatrixDealerSoftwareisa comprehensivedealermanagementsoftware(DMS) programmadespecificallyforindependentusedvehicle businesses.Itisacloud-basedpieceofsoftwarewith severalcapabilitiestomakerunningdealershipsmore successfulandefficient.

Canoo

Management-AlexEzeugwa,Director PropulsionOperations

URL-www.canoo.com

Founded-2017

Description-Canooisapromisingnewelectriccar manufacturerthatiscreatinginnovativeandpractical automobiles Thebusinesshastheabilitytoupendthecar industryandincreaseaccesstoelectricautomobilesfora largerspectrumofconsumers.

20| JUNE 2023
10 THE

Cantier Systems

Management- PrabakarP.Selvam,PresidentandCEO

URL-www.cantier.com

Founded-

2011

Description-Numerousfirmsacrossarangeofsectors, includingtheautomotive,electronics,foodandbeverage, andmedicaldeviceindustries,employCantierSystems’ MESsoftware.Thebusinesshasaproventrackrecordof successandhasassisteditsclientsinmakingsubstantial gainsincosts,productivity,andquality.

iProcess LLC

Management-RoxanaRohde&FlorianRohde,Founders

URL-www.iprocess-consulting.com

Founded-2014

Description-iProcessofferstheabilities,know-how,and expertisetobesuccessfulineverythingfromprocessand strategydefinitionsforstart-upstocontemporaryand agiledevelopmentandvalidationmethodsforexisting manufacturers

Hyundai Motor India Ltd.

Management-Mr.UnsooKim,PresidentandCEO

URL-www.hyundai.com

Founded-1996

Description-AleadingplayerintheIndianautomotive market,HMILisdedicatedtoprovidingtop-notch vehiclesandservicestoitsclients Thecompanyisina goodpositiontomaintainitssuccessandexpansionin theyearstocome.

LotLinx

Management-LenShort,CEOandChairman

URL-www.lotlinx.com

Founded-

2012

Description-LotLinxgivesautodealersandforwardthinkingOEMstheabilitytoautomatetheirretail inventorymerchandisingwithunmatchedprecisionby enablingacloud-basedlinkedlot Itismadeupof exceptionallytalentedpeoplewithyearsofspecialized experienceinavarietyofindustries

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Maruti Suzuki India Ltd.

Management-HishahiTakeuchi,MDandCEO

URL-www.marutisuzuki.com

Founded-1982

Description-MSILisasuccessfullyoperatingbusiness withgoodmanagement Thebusinessisdedicatedto offeringIndianclientshigh-qualityautomobilesat competitivepricing Intheupcomingyears,MSILisin agoodpositiontomaintainitsexpansionand prosperity.

Rolls-Royce

Management-TufanErginbilgic,CEOand ExecutiveDirector

URL-www.rolls-royce.com

Founded-1906

Description-Vuzixisaprominentproviderof AugmentedReality(AR)technologyandproductsforthe defense,industrial,andcorporateindustries.Vuzixalso providesanOEMopticalcomponentpackagethat includesindustry-leadingwaveguidesanddisplayengine technologies

Royal Enfield

Management-SiddharthaLal,ManagingDirector

URL-www.royalenfield.com

Founded-1901

Description-MotorcyclesmadebyRoyalEnfieldare renownedfortheirclassicstylingandtoughness.The Bullet,Classic,andHimalayanaresomeofthemost populartypesofferedbythecompany.Thebusinessis dedicatedtoofferingclientsallaroundtheworldhighqualitybikesatcompetitivecosts

Tata Motors Ltd.

Management-OmPrakashBhatt,Non-Executive IndependentDirector

URL-www.tatamotors.com

Founded-1945

Description-FoundedinIndia,TataMotorsLimitedis aglobalmanufacturerofautomobiles Itbelongstothe TataGroup,oneofthebiggestcompaniesinIndia Itis thefourth-largestautomakerinAsiaandthebiggestin India

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Alex Ezeugwa

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Canoo

Fostering Innovation and Sustainability in the Automotive Industry

Theautomotiveindustryhasundergonesignificant transformationsoverthepasttwodecades. Notably,theshifttowardseco-friendlyfuels,in ordertoreducerelianceonfossilfuels,hasbeenthedriving force.Consequently,electricvehicles(EVs)haveemerged asaviablealternativetoreplacetraditionalinternal combustionengine(ICE)vehicles.Asaresult,numerous contendersarenowvyingtodeliverthemostexceptional EVsolutionglobally.However,onlyaselectfewhavetruly leftanindeliblemarkontheautomotiveindustrywiththeir remarkabletechnology

AlexEzeugwa istheDirector-PropulsionOperationsat Canoo,astartupspecializinginelectricvehicle manufacturing,andhasplayedapivotalroleinthis paradigmshift.Thecompanyhasintroducedacoupleof distinctandcutting-edgevehiclesthatcaptureeveryone’s attention.Alex’sinvolvementwiththisgroundbreaking companystemsfromhisaspirationtodevelop transportationtechnologythatismoredependableandsafe. Letusdelvedeeperintothelifeandaccomplishmentsof thisinnovativeindividual.

AJourneyfromSmartMindtoRevolutionaryMind

IntroducingAlex,anexceptionalengineerandproject managementprofessionalwhohaschartedanextraordinary educationalandprofessionaljourney.HeholdsaBachelor ofEngineeringdegreefromtheesteemedUniversityof Nigeria,Nsukka,andpursuedamaster’sdegreeinproject managementatRobertGordonUniversity,Aberdeen, UnitedKingdom.Alexfurtherenhancedhisexpertiseby completingtheEnergyStorageSystemsforAuto ApplicationcourseatOhioStateUniversity.

Alex’scareercommencedasanengineeringinternatthe PowerHoldingCompanyofNigeria(PHCN),wherehe cultivatedhisengineeringskills.Fromthere,hetransitioned toaprojectengineerroleataconstructionfirm,immersing himselfintheintricaciesofprojectmanagement.Drivenby hisdesiretoexcelinthisfield,hepursuedanadvanced degreeinprojectmanagement,whichultimatelyledhimto secureapositionintheoilandgasindustryinAberdeen, Scotland.

ItwasduringthistransformativeperiodthatAlex encounteredamentorwhorecognizedtheuntapped potentialwithinhim.Encouragedbyhismentor,Alexsaw anidealopportunitytosynergizehiselectricalengineering background,projectmanagementacumen,andpassionfor automobiles.Fueledbyhisunwaveringpassionforlearning andembracingnewchallenges,hesethissightsonthe automotiveindustry.

FateintervenedwhenAlexstumbleduponacaptivating openingforaprojectplanningengineeratJaguarLand Rover,specificallyforthecutting-edgeD7Aplatform architecture.Eagertoembarkonthisthrillingjourney,he promptlyapplied,thusforginghispathintotheautomotive realm.Tenyearshavesincepassed,andAlex’sexperience intheindustryhasbeennothingshortofexceptional, brimmingwithfulfillmentandremarkableachievements.

Canoo:DrivingInnovationtotheGreenerFuture

Canooisacompanythatistransformingthefutureof electricvehicles.Foundedin2017asEvelozcity,Canoo’s uniqueapproachtoelectricvehiclesisdisruptingthe industry.

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Oneoftheirstandoutofferingsisthelifestyledelivery vehicle(LDV),whichallowsownerstochangethe vehicle’stophatovertimewhilekeepingtheskateboardthe same.Thisgivesthemthefreedomtopersonalizethebody andinteriordesignoftheLDVtofittheirneedsandstyle. Canoo’sLDVisnottheonlyinnovativetechnologythey havedeveloped.Theirstate-of-the-artsteeringwheelsteerby-wiresystemisanotherstandoutfeaturethatsetsthem apartfromthecompetition.

Withafocusonsustainabilityandcutting-edgetechnology, Canooisdrivingtowardagreenerfuture,andthe automotiveindustryistakingnotice.

ContributiontotheCompany’sGreenFuture

Alexisinchargeofdirectingandincreasingthe manufacturingofpremiumbatterymodulesinhiscapacity asDirectorofPropulsionBatteryOperations.His responsibilitiesalsoincludeboostingoutput,creating workflowadjustments,andraisingCanoo’sbattery productioncapacitytomorethan3.2GWhby2024.

Hismostcrucialresponsibilityistohire,coach,andmentor teammembersinordertomanageahigh-performing batteryproductionteam.Bysecuringthedevelopmentof top-notchbatteriesforelectriccars,AlexisassistingCanoo inmovingtowardsamoreenvironmentallyfriendlyfuture.

CommitmenttoProvidingBest-in-classProducts

Canooisdedicatedtoincreasingtheexperienceofits customersandpreservingahighlevelofsatisfactionby consistentlyenhancingitsproductselectionandservice standards.Canoo’sLDVtruckshavereceivedordersfroma distinguishedclientele,includingWal-Mart,Kingbee,and Zeeba,provingtheconfidencethesecompanieshaveinthe company’sproducts.Toensurecustomerhappiness,Canoo cherishescustomerinputandactivelyincorporatesitintoits servicedeliveryprocess.Toconsistentlyenhancetheir servicesandsolutions,theyhaveundertakentestrunsand acquiredfeedbackfromclients.

StrategiestoEmpowerTeams

Alexisexceptionalatencouragingandmotivatinghisteam todomorethantheyhadanticipated.Heaccomplishesthis byregularlycreatingadistinctvisionandquantifiable objectivesonaquarterlybasis.Inaddition,hestressesthe needforcoachingandmentoring,makingsurethateach teammemberhasapersonalgrowthstrategy.Alex

Canoo’s mission is to bring Evs to everyone. “

promotesacultureofcooperationthatproducesoutstanding outcomesforthecompanybybringingeveryonetogether aroundacommongoal.

PrioritizingDiversityintheWorkplace

Alexunderstandsthesignificanceoffosteringapositive andinclusiveworkplaceenvironment.Toachievethis,he activelyencouragesandwelcomesemployeefeedback. Recognizingthevalueofdiversity,heconsciously assemblesteamscomposedofindividualswithdiverse backgroundsandskillsets.Moreover,Alextakesitupon himselftoprovidecomprehensivediversitytrainingtohis teammembers,emphasizingtheimportanceofmanaging unconsciousbiasandpromotinganinclusiveculture. Throughthesesteps,hecreatesaworkplacewhereevery individualfeelsvaluedandrespected.

VisionforInnovationandSuccess

AlexanticipatesafutureinwhichCanoooutperforms competitorssuchasTeslainbatterymanufacturing.His ambitionistoincreaseCanoo’sbatteryproductioncapacity tomorethan6.2GWhduringthenexttwotothreeyears. Bydoingso,hehopestoestablishCanoo’sbattery manufacturingplantasthebest-in-class,settingnew industrystandards.Alexunderstandsthechanging environmentoftheautomotivebusinessandismotivatedto

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keepCanooatthecuttingedgeofinnovationandsuccess. AlexissteeringCanootowardsabrightandwealthyfutureby strategicallyfocusingongrowingbatteryproductioncapacity.

FulfillmentinCollaborativeEngineeringChallenges

Alexderivesgreatsatisfactionfromworkingwithhighperformingteamstosolvedifficulttechnicalissuesand contributetothedevelopmentofrenewableandsustainable energy Thecollaborativeenvironmentandtheopportunityto makeameaningfulimpactareaspectsthathetrulyenjoys abouthiswork.Heembraceshisroleandthepositiveaspects ofhiswork,focusingontherewardingexperiencesandthe potentialforinnovationandprogress.

PioneeringtheFutureoftheAutomotiveIndustry

Despitethechallengesfacedbytheindustryinrecentyears, Alexremainsoptimisticaboutthefuture.IntheUSalone, therewasa9%declineinnewvehiclesalesin2022,largely duetosupplychaindisruptions.However,withmostofthese challengessettoberesolvedby2023,heiscautiously optimisticaboutarobustsalesoutlook.

Whenitcomestothelatesttrendsandinnovationsinthe industry,Alexisattheforefrontofitall.Theyareparticularly

excitedaboutelectrification,whichwillreduceour dependenceonfossilfuelsandhelpmitigatethe environmentalimpactoftransportation.However,heis quicktopointoutthatpowerutilitiesmustgeneratemoreof theirenergyfromrenewableresourcestoaccommodatethe higherdemandcausedbytheshifttoelectricvehicles.

Anotherareathatheispassionateaboutisvehicle connectivity.Theyseeenormouspotentialinthe developmentofvehicle-to-vehicle(V2V),vehicle-to-grid (V2G),andvehicle-to-infrastructure(V2I)connectivity infrastructure.Oncetheseecosystemsareestablished,they willgreatlyimprovedriverandoccupantsafetywhile revolutionizingtheentirevehiclemobilityecosystem.

SimpleFormulatoHappyWork-LifeBalance

Familyandworkaretwodifferentaspectsoflife.Onegives youthemotivationtobeunique,andanotherhelpsyou maintainyouruniqueness.Hence,Alexfollowsasimple rule: “Do not take office work home.” Instead,heswitches offtheworkandspendsqualitytimewithhisthreelovely boysandwife.

AdvicetoInnovators

Theautomotivetransformationhasimmensepossibilities forcreatinganimpact.However,itneedstobespecificand innovative.Alexhasapieceofadvicethatwillhelp aspiringinnovators.Hesays, “I’ll advise aspiring leaders to always think big, align passion with purpose, and have the ‘I can do and excel attitude.’Endeavor to always innovate, think about product quality, reliability, and performance, and get to make decisions with its people in mind.”

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An

Guide

28|JUNE2023
Essential
to Know About Battery Technology and Its Innovative Advancements

Batterytechnologyrevolutionizedmodernlife,

offeringportableenergyforgadgets, electronics,electriccars,andrenewableenergy storage.Advancementsincapacity,efficiency,andsafety havebeensignificant,drivenbyongoingbreakthroughs. Keygoalsarestrengtheningenergydensity,extending batterylife,andenhancingsafety Thisprogressenables eco-friendlysolutions,reducingfossilfueldependence andmitigatingclimatechangeimpacts.Thequestfor morepowerfulstoragecontinues,fromlithium-ionto solid-state,shapingasustainablefuture.

BatteryIndustryataGlance

Theglobalbatteryindustryisexperiencingrapidgrowth, projectedtobevaluedat$424billionby2030.This expansionispropelledbyfactorssuchasthesurging demandforelectricvehicles(EVs),thegrowthofthe renewableenergysector,andtheneedforenergystorage solutions.Amongthevarioussegments,lithium-ion batteries,aprominentbatterytechnology,standoutasthe mostextensiveandfastest-growingglobalbatterymarket. TheyfindapplicationsinEVs,laptops,smartphones,and powertools.Significantinternationalbatterymarket segmentsincludelead-acid,nickel-metalhydride,and sodium-ionbatteries.Lead-acidbatteries,widelyusedin cars,trucks,andUPSdevices,coexistwithotherbattery technologies.Nickel-metalhydridebatteriespowersome EVs,hybridvehicles,laptops,andportabledevices. Whilestillindevelopment,sodium-ionbatteries,another emergingbatterytechnology,showpromiseofbeing moreefficientandcost-effectivethanlithium-ion batteries.

Theglobalbatterymarketwillreach$178.3billionin 2023,upfrom$112.1billionin2021,withthelithiumionbatterysegmentaccountingfor57%ofthemarket. Thesurgeindemandforlithium-ionbatteries,akey batterytechnology,ispropelledbytheincreasing adoptionofEVs,withtheglobalEVmarketprojectedto reach12.3millionunitsin2023,upfrom3.2million unitsin2021.Thegrowthoftherenewableenergysector furtherfuelstheneedforbatteries,asglobalsolarand windpowercapacityisanticipatedtoreach2,300GWin 2023,upfrom1,200GWin2021.Developingnew batterytechnologieslikesodium-ionbatteriesalsocreates freshmarketopportunities,whiletherisingdemandfor energystoragesolutionsdrivesoverallmarketgrowth.

BatteryTypesandMarketValuation

Everygadgetinthemarketrunsonaspecificbattery.As batterytechnologykeptevolving,sodidthedevices.Thus, thebatterymarketisdividedintoPrimaryandSecondary Bothtypesareutilizedaccordingtotheircapabilities. Primarybatteriesbelongtofirst-generationbattery technology,whicharestillwidelyusedinseveraldevices withlessenergyneed.Secondarybatteriesaretheupgraded technologyinstalledinheavyormulti-purposedevices. Let'sexplorethemwiththeirmarketvaluationandgrowth predictions.

❖ PrimaryBatteries

Primarybatteries,whicharenon-rechargeableand disposable,playasignificantroleinpowering variousdevices.Alkaline,carbonzinc,andsilver oxidebatteriesarethemostcommonlyused.The primarybatterymarketiswitnessingsubstantial growth,drivenbytheincreasingdemandfor portableelectronicdevices,therisingpopularityof electricvehicles,andthegrowingneedfor batteriesinindustrialapplications.Theglobal primarybatterymarketwasvaluedat$16.4billion in2022andisprojectedtoreach$21.97billionby 2027,withacompoundannualgrowthrate (CAGR)of7.02%.

AsiaPacificleadstheprimarybatterymarket, followedbyNorthAmericaandEurope.Major playersintheindustryincludeEnergizerHoldings, Inc.,PanasonicCorporation,SonyCorporation, JohnsonControlsInternationalPLC,andDuracell International.Somenoteworthystatisticsabout primarybatterieshaveanaverage1-2years lifespan.Alkalinebatteries,themostcommon type,findapplicationsinflashlights,remote controls,andtoys.Carbonzincbatteriesareless expensivebuthavealowerenergydensity comparedtoalkalinebatteries.Ontheotherhand, silveroxidebatteriesofferahigherenergydensity butcomeatahighercost.

❖ SecondaryBatteries

Rechargeablesecondarybatteriesfindwidespread useindeviceslikelaptops,smartphones,and

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electricvehicles.Commontypesincludelead-acidbatteries, nickel-metalhydridebatteries,andlithium-ionbatteries. Thesecondarybatterymarketissubstantialandgrowing.It isvaluedat$79.56billionin2022andisprojectedtoreach $89.32billionin2023,withaCAGRof12.3%. Furthermore,itisestimatedtoreach$137.69billionby 2027,withaCAGRof11.4%.Themarketisdrivenbythe increasingdemandforportableelectronicdevices,the risingpopularityofelectricvehicles,andthegrowingneed forbatteriesinindustrialapplications.

AsiaPacificleadsthesecondarybatterymarket, followedbyNorthAmericaandEurope.Key playersintheindustryincludePanasonic Corporation,LGChem,SamsungSDI,BYD,and ContemporaryAmperexTechnologyCo.,Ltd. Severalstatisticsshedlightonsecondarybatteries. Theyhaveanaveragelifespanofaround5-10 years.Lead-acidbatteriesarethemostcommon type,whichpowersmanydevices,includingcars, trucks,andUPSdevices.Nickel-metalhydride batteriesfindapplicationsinsomeEVs,hybrid vehicles,laptops,andportabledevices.Lithiumionbatteries,withthehighestenergydensity amongrechargeablebatteries,areusedinlaptops, smartphones,andelectriccars.

ElectrifyingTrendsoftheBatteryIndustry

2023bringsforthseveraltrendsinbatterytechnology.One ofthemostpromisingemergingtechnologiesissolid-state batteries.Theyutilizeasolidelectrolyteinsteadoflithiumionbatteries’conventionalliquidorgel.

Advancedlithium-ionbatterieswithimprovedenergy density,safety,andperformancearealsounder development.Theyfindapplicationsinelectricvehicles, energystoragesystems,andconsumerelectronics.The focusliesonutilizingnewmaterialslikesiliconforthe anode,developinginnovativeelectrolytes,andrefiningthe manufacturingprocess.

Flowbatteriesaregainingattentionastheyemployliquid electrolytes,makingthemsuitableforlarge-scaleenergy storageapplications.Theirnotablefeaturesincludealong lifespan,highefficiency,andscalability

Nanotechnologyplaysapivotalroleinbatterytechnology, facilitatingthedevelopmentofmaterialswithsuperior properties.Electronswithhighersurfaceareascanbe createdbyutilizingnanoparticles,resultinginincreased

energydensity

Asthedemandforbatteriescontinuestorise,battery recyclingisbecomingincreasinglyimportant.Effortsare underwaytodevelopmoreefficientandenvironmentally friendlyrecyclingtechnologies.

Additionaldetails:

● Thedemandforlithium-ionbatteriesisexpected tosurgefrom330GWhin2022to2TWhby 2030,highlightingthegrowingneedforthis batterytechnology.

● Over200companiesareactivelydevelopingsolidstatebatteries,andcommercializationofseveralof thesebatteriesisanticipatedsoon.

● Theapplicationofnanotechnologyinbatteries enablesimprovedproperties,includinghigher energydensityandlongerlifespan.

● Theglobalbatteryrecyclingmarketisprojectedto growfromUSD10billionin2022toUSD25 billionby2030,indicatingtheincreasing significanceofrecyclingefforts.

Thesedataandstatisticsprovideaglimpseintothetrends shapingthebatterytechnologylandscape.Asdemand continuestosoar,furtherinnovationsareexpectedtodrive thefieldforward,leadingtomoreefficient,sustainable,and high-performingbatteries.

FutureofBatteryTechnology

Thefutureofbatterytechnologyholdsimmensepromiseas researchersandinnovatorsexplorenewavenuestoenhance energystorageandrevolutionizehowwepowerourdevices andvehicles.Inrecentyears,significantprogresshasbeen madeindevelopingvariousadvancedbatterytechnologies thatofferimprovedsafety,efficiency,andenergydensity comparedtotraditionallithium-ionbatteries.

● Solid-statebattery

Unlikeconventionallithium-ionbatteriesthatuse liquidelectrolytes,solid-statebatteriesemploy solidelectrolytes.Thisdesignmakesthemsafer andlesspronetooverheating,asignificantconcern

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withcurrentbatterytechnology

Additionally,solid-statebatterieshave thepotentialforhigherenergydensity, enablinglonger-lastingandmore powerfulenergystoragesolutions.

● Graphenebattery

Graphene,aone-atom-thick layerofcarbon,possesses remarkablestrengthand conductivity Thismakesitan idealmaterialforbattery anodes,leadingtofaster chargingtimesandincreased energystoragecapabilities. Graphenebatteriescouldbea game-changerforelectric vehiclesandportable electronics,offeringrapid chargingandlongerbattery life.

● Sodium-ionbattery

Sodium-ionbatteriesarealso gainingattentionduetotheir potentialcost-effectiveness. Unlikelithium,sodiumis abundantandwidely available,potentiallymaking sodium-ionbatteriesmore economicaltoproduceona largescale.Aswetransition tomoresustainableenergy solutions,sodium-ion batteriescouldbecrucialin meetingenergystorage demands.

● Air-ionbattery

Air-ionbatteriespresent anotherintriguingprospect, usingairastheelectrolyte. Thisuniqueapproachreduces thebattery'sweightand makesitmoreportableand environmentallyfriendly Althoughair-ionbatteriesare

stillintheearlydevelopment stages,theyhavethepotentialto offerefficientandlong-lasting powersourcesforvarious applications.

● Metal-airbattery

Metal-airbatteriestakeadifferent approachbyutilizingmetalasthe anodeandoxygenasthecathode. Thesebatteriespromise significantlyhigherenergydensity, whichcouldleadtoextended drivingrangesforelectricvehicles andlongerdurationsbetween chargesforportabledevices.

● Aluminum-airbattery

Amongmetal-airbatteries, aluminum-airbatteriesstandout fortheirhighenergystorage potential.Usingaluminumasthe anodeandharnessingoxygenfrom thesurroundingairasthecathode, thesebatteriescouldstoremuch moreenergythantraditional lithium-ionbatteries.However, theyarestillundergoingresearch anddevelopmenttoovercome challengesandoptimizetheir performance.

Batterytechnologydrivesadvancementsin variousindustries,transforminghowwe powerdevices,vehicles,andcommunities. Growingdemandforportableelectronics, electricvehicles,andrenewableenergy fuelsdiversebatterydevelopment.The evolvingtechnologywilladvanceelectric mobility,renewableenergyintegration,and storage.Withongoingresearch, collaborations,andinvestments,batteries willplayapivotalroleinasustainable world.Embracingbatterypotentialcan contributetoacleanerfuture.Thejourney toagreenerworldpoweredbyinnovative batterieshasjustbegun,andpossibilities areboundless.

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32|JUNE2023

Len Short

A Trailblazer in the Automotive Business Industry

Althoughtherearevarious parameterscharacterizingthe qualityofleadership,thereare twoessentialfactorswhichlaysthe foundationalstonetoleadership.These aretrustandresponsibility.Guidingthe teamduringdifficulttimesisarigidtask, buttrustingthememberswithall responsibilitiesandfaithisthemost essentialofall.Anchoringwithutmost trustandfaithinhisemployees,Len Short(CEOandChairman)hasbeen steeringLotLinxtowardsthepathsof success.

Lenhasbeenattheforefrontofthe companyandspearheadingitthroughall sortsofhindranceasapioneeringleader Withinclusiveandcollaborative approaches,Lenhasbeencultivating growthinthecompanybybringingforth newideasandinnovativebusiness strategiesonthetable.Priortofounding LotLinx,hewasthefoundingCMOof product(RED)—acharitable organizationcreatedbyBonowith supportfromTheBillandMelindaGates Foundation.Hehasalsofulfilledseveral leadershippositionsatseveralnotable corporationssuchasExecutiveVice President,BrandMarketingat AOL/TimeWarner,andChiefMarketing OfficerforCharlesSchwab&Co.

Establishedin2012in Peterborough,NewHampshire, LotLinxisanautomotiveinventory marketingtechnologycompanythat helpsdealerssellcarsinasmart mannerbyaligningmarketing strategiestosalesobjectiveswith unparalleledefficiencyand precision.Itprovidesseveral channels—includingthirdparty inventorylistingssites,ad placementonkeyconsumersites, Facebook,SEMandretargeting—to merchandiseinventoryattheVIN level.Sinceitsinception,the companyhasgrownquicklyand consistently.Beingoneofthe foundingfathersandguidingleaders ofthecompany,Lenharbors proliferativevisionsforthe companyandhasbeencontributing toitsgrowthbynurturingthe company’sdiverseworkforce.

MirrorReviewhadtheopportunity toengageinaconversationwith LenShortandgainkeeninsights aboutLen’sleadershiptraits, servicesofferedbyhiscompany, impactsoftheCOVID-19pandemic aftermath,andmore.Herearesome snippetsfromtheinsightful conversation.

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Whatservicesareofferedbyyourcompany?

Enablingacloud-basedconnectedlot,LotLinxempowers automotivedealersandforward-thinkingOEMsto automatetheirretailinventorymerchandisingwith unparalleledprecision.Weleverageunmatcheddataand networkassetswhicharecoupledwithadvancedAIand machinelearningtounlockmarginsthroughautomated VIN-leveldemandandpricingmanagement.Currently, thousandsoftopsuccessfuldealersutilizeLotLinx’s advanceddataandanalyticscapabilitiestocreateunique andvaluablesolutionswhichdriveexecutionofeffective, VIN-specificcampaignsdevelopedthroughdynamic marketawareness.

Asanautomotivecompany,howwouldyouliketo remarkregardingtheworkenvironmentofyour company?

LotLinxconsistsofincrediblytalentedindividuals possessingyearsofuniqueexperienceacrossmultiple fields.Becauseofourdiverseworkforce,Ihavegreatfaith inouremployees’talentsandtrustthemallwithgreat responsibility.Thisapproachallowsformaximum innovation,whileourleadershipteamfocusesoncrossteamalignment,keepingeveryonemotivatedtowork towardscommongoalsandsolutions.

Canyouhighlighthowyourteamhasassistedyou throughoutthecourseofyourleadership?

Throughouttheyears,wehaveadiverseexecutiveteamof leadersfromvaryingbackgroundsinautomotive,techand marketingthatofferperspectivesthatallalignwithour evolvingcompanygoals.Thepandemicallowedourteam tobecomecloserthanbefore.Itiscrucialforustohave opencommunicationsandtransparencyacrossallteams. Weconductweeklyteammeetingstodiscussthelatest trends,quotationsandnewformatsofsupportingboth prospectsandclientswithourtools.Ithelpstheteamstay synchronizedonnewproductlaunchesandupdates, collaborateoneffectivesalesstrategies,andworkthrough anyobstaclesfacedbynewmembers.

WhatweretheimpactsofCOVID-19ontheindustry?

Dealershipsarenolongerconfinedtoconsumerswalking throughlotssearchingforspecificvehicles.Duringthe COVID-19pandemic,dealershipsquicklyimplemented digitalretailingprocessestoadjusttocustomers’online purchasingbehaviors,whilemarketuncertaintydrove

Our fast-paced environment best suits individuals who are creative, collaborative, and always bringing new ideas and strategies to the table. ”
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dealerstocutexpensesfrompossibleareas. However,asdemandsskyrocketed,dealerssold justasmuch–ifnotmore,thantheydidprepandemic,despitecuttingmarketingspend.

Withcontinuouschanges,dealersmustevolve inhowtheypromoteinventoryandfind customers.Today’sdealersdon’thavethe bandwidthtoconsistentlymanageintegrated pricing,inventory,andmarketingstrategy.To staycompetitive,automationisneededto successfullymanageacrossallmediachannels, datapoints,andVINs.Theindustryhasreached aninflectionpointwherehumanscannolonger keepupandmanageeffectivestrategiesutilizingtechnologyisnon-negotiable.

Howhasthecompanydealtwiththese impacts?

Unlikeconventionalapproaches,LotLinxhas builtanautomated,AI-driventechnology platformthatsimultaneouslyprocesses complexmarketfactorstoscoreandmatch inventorywithmarketdemandtogeneratethe appropriateaction.Itcansensedealershipdata andprovidepredictivetechnologytosolve thesemarketinginconsistencies.

Ourproprietarydataallowscontinuousexpansion ofourcomprehensivepackageofinnovative applicationsandcontinuousrevolutionizationofthe industrywhileforgingapathforthefutureof inventorymanagement.

Whatallupcomingservicesareyouanticipating inthefuture?

LotLinxiscommittedtoinnovatingautomotive retailandwillcontinuetoexpandour revolutionizingproductsuitethatforgesthepath forthefutureofinventorymanagement.This summer,wearerollingoutanenhancedversionof ourVINViewOptimizer.TheVVOaccountsfor thedigitalpresenceofeverycaronalotby leveragingaVIN-by-VINbreakdownofinventory VDPexposure.

Earlierthisyear,wereleasedTURNx—afree browserextensionthatbringspricing,demand,and competitordatarighttoadealer's desktop—poweredbyAI.Itleveragesin-market datatoprovideVIN-levelinsightsonanyinternet sitehostingaVIN,includingVehicleDetailsPages andSearchResultsPages,intendedtoaiddealers throughouttheacquisition,pricing,andmarketing processes.

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10 Best EV EV Companies

you’ll wish You Knew Sooner

36|JUNE2023

Didyouknowtheglobalelectricvehicle(EV)

marketisexpectedtoreach$823.75billionby 2028?Withtheincreasingdemandforfueland environment-efficientvehiclesrising,moreandmoreEV companiesareemerging.Butwhichonesarethebest?This blogpostwillexplorethetop10EVcompaniesyoumay havemissedoutonandshouldknowabout.These companiesareleadingthewayininnovationand technology,andtheyaresuretomakeabigimpactonthe futureoftransportation.

HereareafewfunfactsaboutEvs:

● Thefirstelectriccarwasinventedin1834.

● Thelongest-rangeEVonthemarketistheTesla ModelSPlaid,whichcantravelover520mileson asinglecharge.

● ThefastestEVonthemarketistheRimacNevera, whichcanacceleratefrom0to60mphinjust1.85 seconds.

TypesofElectricVehicles

Herearethe10bestEVcompanies:

● Founded:2004

● CEO:ElonMusk(2008)

● TypeofVehicle:BEV

● No.ofEVModels:04

Teslaisonthelistofthetopautomobilecompanies globally ThecompanymanufacturesBEVs,EVchargers, Inverters,andRenewableEnergy ThisAmerican automotivebrandhasachievedamilestonebyselling 1,313,581carsalonein2022.Ithasfourcarsonthelist ModelS,3,Y,andX.Tesla’sfirstcar,theRoadster,was discontinuedin2012aftertheintroductionoftheModelS. Thecompanyhasplannednewmodels;TeslaCybertruck, Semi,Model2,andRoadster2ndGen,tolaunchsoon.It servestheglobalmarketwithadominantpositionintheEV industry,withsalesof4,061,776vehiclesfrom2008toQ1 of2023.

2. BYD

● Founded:1995

● CEO:WangChuanfu(1995)

● TypesofVehicles:BEVandPHEV

● No.ofEVModels:7+4

BYDhasbeenaChineseautomobile manufacturerintheindustrysince2003.In 2015,itannouncedafullMarketEVstrategy withsevenconventionalandfourspecialized vehicles.Thecompanyhaselectricpassenger vehicles,electricbusesandcoaches,Trucks, RailTransit,Batteries,andElectronic productsinitsportfolio.BYDstandsnextto TeslaregardingEVsalesintheGlobal Market.Itsold1.86millionelectricandpluginhybridvehiclesin2022.Thecompanyis workingonfournewtypesofvehiclesfor airports,warehouses,mining,andports.

3.Hyundai

● Founded:1967

● CEO:JaeehoonChang(2022)

● TypesofVehicles:BEV,PHEV, HEV,andFCEV

● No.ofEVModels:4(BEV),3 (PHEV),4(HEV),1(FCEV)

Hyundaiisasignificantplayerintheglobal automotivesectordedicatedtoongoing expansionandinnovation.Thecompanyis increasingitsworldwidemanufacturing presencebyinvestingsignificantlyinthe latestinnovationslikeautonomousdriving andelectrifiedcars.Hyundaifirstoffered electricvehiclesin2011.Hyundai’sfirst electriccarmodel,theBlueOn,wasonly availableinSouthKorea.Lastyear,in2022, thecompanysoldmorethan240,000electric cars,withalmost195,000beingbatteryelectricvehicles(BEVs).Thecompany aggressivelyplanstobethelisttopperofev companiesinthenearfuturewithits ambitiousfleetofEVs.

1.Tesla
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4.BMW

● Founded:1916

● CEO:OliverZipse(2020)

● TypesofVehicles:BEVandPHEV

● No.ofEVModels:4(BEV),5(PHEV)

DidyouknowthatBMW,amultinationalGerman automotivemanufacturer,begansellingelectriccarsin 2013withthedebutoftheirbattery-electriccar,theBMW i3?Lastyear,in2022,BMWsold215,755battery-electric carsglobally,a108%increasefromthepreviousyear However,thecompany’splug-inhybridelectricvehicles (PHEVs)salesdecreasedby3%year-over-year,with 218,040soldduringthesameperiod.By2040,BMWplans toofferonlyelectriccarsaspartofitscommitmentto electrifyitsfleet.Amongthenewelectriccars,thecompany hasintheworksarethei7,iX1,andiX2.

5.Volkswagen

● Founded:1937

● CEO:OliverBlume(2022)

● TypesofVehicles:BEV

● No.ofEVModels:7(BEV)

Volkswageniscurrentlytheworld'slargestautomakerin termsofsales.They’vebeensellingelectricvehiclessince 2013,startingwiththee-Golf,anelectricversionofthe Golfhatchback.Volkswagenhasexcitingplanstolaunch newelectriccarsliketheIDsoon.Aero,asedanthatcan travelupto435miles,andtheID.Life,asmallSUVwitha startingpriceofonly$20,000.BasedontheVolkswagen MEBplatform,theseelectricvehiclesareunder Volkswagen’sIDfamily Thisplatformisspecifically designedforelectricvehiclesandallowsVolkswagento offerdifferentelectricvehiclesatvaryingpricepoints.In 2022,Volkswagensoldanimpressive325,100BEVs globally.

6.Nissan

● Founded:1933

● CEO:MakotoUchida(2019)

● TypesofVehicles:BEV

● No.ofEVModels:5

Nissanwasoncetheleaderintheelectriccarindustry,but Teslatookoverin2014.However,Nissanstilloffersthe Leaf,theirmostpopularEV.In2022,theLeafwasthetopsellingelectriccarworldwide,with51,800unitssold.The

Ariyawasthesecond-bestsellerwith23,400unitssold, whilethee-NV200cameinthirdwith13,000unitssold. Nissan’ssalesofelectricvehiclesincreasedby80%from 2021to2022.

7.Volvo

● Founded:1927

● CEO:JimRowan(2021)

● TypesofVehicles:BEVandPHEV

● No.ofEVModels:4

Volvoisaluxuriouscarbrandrenownedforitsinnovative technologyandtop-notchvehicleconstruction.In2018,the companyintroduceditsfirstBEV,theXC40Recharge,and hassinceexpandeditselectricvehicleportfolio.Despitea 12%decreaseinoverallsales,Volvosawaremarkable11% increaseinelectriccarsales,selling66,749unitsin2022. TheXC40Rechargewasthebest-sellingmodelforVolvo duringthisperiod.

8.Rivian

● Founded:2009

● CEO:RJScaringe(2009)

● TypesofVehicles:BEV

● No.ofEVModels:2

RivianisoneofthepromisingAmericanEVcompanies basedinIrvine,California.Witharobustteam,ample funding,andagoodrangeofproducts,Rivianisamongthe mosthighlyanticipatedEVstartups.Thecompanyboasts animpressiveportfolio,includingtheR1Tpickuptruckand theR1SelectricSUV,makingitwell-positionedtobecome amajorplayerintheEVmarket.In2022,Rivianproduced andsold24,337and20,332EVs,respectively

9.Audi

● Founded:1910

● CEO:MarkusDuesmann(2020)

● TypesofVehicles:BEV

● No.ofEVModels:3

Audicurrentlyoffersthreebatteryelectricvehicles(BEVs) initscollection:thee-Tron,Q4e-Tron,ande-TronGT, eachwithuniquespecifications.In2022,Audiachievedits firstsix-figuresalesresult,selling118,196all-electric vehiclesworldwide,representingaconsiderableincreaseof 44.3%fromthepreviousyear(81,894).Additionally,the percentageofBEVssoldbyAudigrewfrom3.9%to7.3%

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comparedtolastyear.Audiplansto introducemoreelectricvehicles,suchas theQ6e-TronandtheA6e-Tron,inthe yearsahead.

10.Renault

● Founded:1903

● CEO:LucadeMeo(2022)

● TypesofVehicles:BEV

● No.ofEVModels:6

RenaulthasemergedasEurope’sthirdlargestsellerofelectricvehicles,with 228,000vehiclessoldin2022.The companyiscommittedtosellingover65% ofelectrifiedvehiclesby2025,establishing Europe'smarketastheworld’sgreenest.In contrasttotheindustryaverageof31%, Renault'sE-Techrangeofbatteryelectric andhybridpowertrainswillcontribute

39%ofsalesofRenaultpassenger vehiclesinEuropein2022.Moreover, theMeganeE-TechElectricwill completeitsbattery-electricvehicle offeringinEuropeinthesecondhalfof 2022.With33,000sales,itwillquickly emergeasoneofthemostsought-after BEVvehiclesintheretailmarket,with mosthigh-endmodelsboastinga450kmrange.

Byreadingthisblog,youmayhave learnedabouttherecentgrowthofthe automotiveindustryduetonewplayers andtheincreasingdemandfor environmentally-friendlyvehicles.We encourageyoutofollowustostay updatedonthelatestdevelopments.We hopethisbloghasprovidedinsightinto the worldwide. top10EVcompanies

Thankyouforreadinguntiltheend.

39|JUNE2023

Offering Cutting-Edge Software Applications in the automotive Dealership Market

Theusedcarindustryisinthemidst

ofanincredibleevolutionpowered bytherapidadvancementsin technology.Overthepastfewyears,leading trendslikeArtificialIntelligenceandPersonal DataConnectionareshapingthewaypeople live,shop,andconductbusiness.

Florida-based,AutoMatrixDealerSoftware hasbeenawareofthesechangesin technologyandrealizedthattheautomotive industrywaslackingsolutionsandoperating tools.Withnoup-to-datesolutionsavailable atthetime,thisleadingautomotivedealer solutionsprovidercompanystartedcreating itsowndatabasetomanageusedcarbusiness efficiently.Itisalsocommittedtoleadthe industrybylearningandcontinuously collaboratingwiththeautomotive marketplace.Real-lifefeedback,best practices,andpartnershipwiththesuccessful independentdealershipsarethecorepractices ofAutoMatrixDealerSoftware'scontinuous development.

OfferingComprehensiveDealer ManagementSolutions

Keepingaprominentpositioninthe automotivemarketplace,AutoMatrixDealer Softwareoffersafullsuiteofsoftware solutionsthataredesignedexclusivelyforthe independent,usedcardealers.Most importantly,theyarereal-lifesolutionsfor today’sautomotivedealershipproblems. Therefore,thesesolutionsallowdealerships tooperatemoreefficientlywhilesavingtime, money,andimprovingtheconsumer showroomexperience.Insteadofusingthe

40|JUNE2023

usualfragmenteddatapoints,the AutoMatrix Insights solutiontakesa completedatasamplingfrommultiple systemsandpositionsclientstomake betterstrategicdecisions,takingnext stepinbuildingandgrowingtheir businesses.Usingvastyearsof dealershipexperienceandmergingit withJava,iOS,Android,ASP.NET, andPHP-basedtechnologies, AutoMatrixDealerSoftwarehas developedthemostinnovative softwareapplicationsinthedealership markettilldate.With AutoMatrix Deals,onecanhandleupto5 employeecommissiontypesperdeal andorganizetheprocessin5stages. Thereportsinthismodulegivethe managementtoolsneededtoreduce policingonemployees.Italsofunnels dealsthroughtheprocessuntilthedeal isfunded.

AutoMatrixBuyHerePayHere Solution

Today,thefastestgrowingsegmentin theautomotivespaceisBuyHerePay Here.Backedbytheadvanced technology,the“AutoMatrix Buy Here Pay Here”softwareisthebest-selling solutiontohelpclientsincontrolling accounting,inventory,collections,and finance.Additionally,AutoMatrix DealerSoftwareprovidesawide varietyofsoftwaresolutions,including modulesforDMS,CRM,Inventory, Accounting,FloorTrafficLog, Desking,F&IMenu,Service&Parts, HR,Payroll,andWebsites.Keeping customeratthetopofitspriority,the leadingautomotivedealersolutions providercompanyconsultative customizeitsproductmixaccordingto clients’needs.

MatchingtheTechnologicalShifts withInventiveApproach

Asmarketshiftsanddemandcontinues tochange,businessoperatorsneedto

improvetheirprocessestoremaincompetitiveinthe market.Understandingthechangingdemandsofthe industry,AutoMatrixDealerSoftwaredevelopeditsown databasesolutionstomanagethebusinessefficiently.The Florida-basedcompanyfocusedonstreamliningits processesinordertohavethesameinformationavailable throughouttheentirecompany.Moreover,itprovides extraordinarybenefitstotheuserssuchassingledataentry ofvehicles,addescriptionandpictureupload,scanVIN withmobileapptopopulatevehicledata,applywatermark tovehiclephotosbysimplychoosingit,view,inputoredit datafromanywhereandonthego,trackvehiclelocation andkeysfromthemomentofpurchase,track reconditioningstagesandknowexactlywheretimeisbeing wasted,trackfloor-plancurtailmentsandsoldfloored vehicles,knowwhattobuyusingthesoldinventoryprofit andturnreports,andabilitytotransfervehiclesbetween rooftops.

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AutoMatrix Dealer Software provides in- depth reporting of your dealership daliy operation which empowers Dealership Owners and Management to make strategic decision and advanced planning

Withover30yearsofexperienceinthe automotiveindustry,AutoMatrix DealerSoftwareleadershiphas handcrafteditsexclusivesolution, testeditin-house,andultimately shareditwithotherindependent operators.Asaresult,itturnedoutas thebest-in-marketsolutionintheused carindustry.Establishedin2010, AutoMatrixDealerSoftwareis followingitsmissiontoputthecontrol ofclients’businessintheirhandsand provideinsightsfromanyoftheir electronicdevicesanywhere,anytime. Thismissionisthekeytothe continuedsuccessofAutoMatrix DealerSoftware.

FounderandCEODuoLeading AutoMatrixDealerSoftwareto MassiveSuccess

TheFounderofAutoMatrixDealer Software,RaminFarahmand,and theCEO,SiaAnasseriarethetwo powerfulpillarshelpingtheFloridabasedcompanytoachieveenourmous success.Havingmorethan30yearsof experienceintheautomotiveindustry, Raminhasbuiltextraordinaryand completesoftwarefortheautomotive sector Additionally,RaministheCofounderofFloridaFineCarsInc.since 1993.Withhisimmenseknowledge

andexperience,thedynamicFounder ofAutoMatrixDealerSoftware continuestoleadtheanalytical, creativeandinnovativesideof AutoMatrixDealerSoftware.

TheCEOofAutoMatrixDealer Software,SiaAnasserihasan extensivemanagementand entrepreneurialexperienceofover15 years.Anasseriledhisprevious company,ShowroomLogicfroma startuptoaprominentSEMtechnology platformproviderandearnedthe Google Premier SMB Partner inafew shortyearsofstronggrowth.Currently, heisleadingaround50professionals includingsoftwaredevelopers,sales, marketing,andcustomersupport teams.

FlyingAheadofCompetitorswith Cutting-Edge

Technology

Intoday’sbusinessworld, consolidationonthefranchiselevelis rampantandindependentusedcar dealershipsareatacrossroad.In addition,thesmalldealersthatare operatingintheoldfashionedwayare struggling.Themiddletolarger dealershipsthataretechnologically savvy,needthesolutionstopushthem tothenextleveltocompetewiththe large,franchisedealerships.Withyears

“ 42|JUNE2023

ofcustomizationsandimprovements,AutoMatrixDealer Softwarehasdesigneditssolutionstobeuser-friendly, robust,andfunctional.Theleadingautomotivesolutions providercompanyunderstandsitsclients’needsand empowersthemtomakewell-informeddecisions,enabling themtohavestrongbusinessgrowth.Additionally, AutoMatrixDealerSoftwaredesignsreal-lifeapplications tosavedealer’stimeandincreaseoperationalexcellence.

Followingthepurposetokeepcustomersstepsaheadofthe competition,AutoMatrixDealerSoftwaregoesbeyond providingconventionalreports;italsoprovidesinsightsto makedata-drivendecisions.

Long-TermStrategyofAutoMatrixDealerSoftwareto FulfillCustomerRequirements

AutoMatrixDealerSoftwarebelievesthatthemarket responseandcustomerinputplaysanimportantrolein buildingasuccessfulbusiness.Theleadingautomotive dealersolutionsprovidercompanyhasdevelopedalongtermstrategythatwillpositivelyimpactthelivesofhardworking,underappreciatedusedcardealers.Moreover, suchplansleaveapositivelegacywithintheindustryand AutoMatrixDealerSoftwareconsidersthesesolutionsas

thekeymotivetoitsinnovativeapproach.The Florida-basedcompanywillcontinueto innovateanddevelopthefinestproductsinthe markettobestserveforwardthinking independentautomotivedealerships.Inthe ever-changing,fast-pacedtechnologysector,a strong,customer-focusedproductroadmapis essentialtomaintainrelevance.Today, AutoMatrixDealerSoftwareknowsthatitisall abouttheneedsofthedealercustomer.By understandingthecurrentscenario,theleading automotivesolutionsprovidercompanyis keepingcoreclientsaheadofthecurve.

AutoMatrixDealerSoftwarepartnersand integrateswiththeautomotiveindustry’sleading companiesanditscommitmenttoclients providesahigh-qualitydealermanagement system.Likewise,theleadingautomotivedealer solutionsprovidercompanyworkswiththe industry'sreputableproductsandservicesto betterserveclients’dealershipneeds.Inthe comingfuture,AutoMatrixDealerSoftware aimstocontinuallymaintainandgrowits marketshareacrosstheworld.

We provide the automotive industry with innovative tools & insights to help clients make data-driven decisions

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“ Aspiring automotive leaders can achieve success by mastering system interactions, multi-system integration, and validation.”
Founders iProcess LLC
46|JUNE2023

& Roxana Rohde Florian Rohde

Driving Innovation in the Automotive Industry

RoxanaandFlorianRohdearethefoundersof iProcessLLC,aconsultingfirmthat specializesinhelpingautomotiveR&D executivesachievebettersoftwareandproductqualityby applyingprocessmodelssuchasAutomotiveSPICE. Roxana’sextensiveexperienceintheautomotiveindustry includesworkingwithleadingcarmanufacturerssuchas BMW,Audi,Fiat-Chrysler,Volkswagen,andMercedesBenz.Beforestartingthefirm,shewasasoftwarequality engineeratContinentalAutomotive,wheresheledcrossfunctionalteamsandimprovedcustomersatisfaction throughvarioustoolsandmethodologies.

Florian,ontheotherhand,hasabackgroundin mechatronicsengineeringandhasworkedwithwell-known automotivecompaniessuchasBosch,SiemensVDO,and NIO.However,themostsignificantpartofhiscareerishis roleasthefounder,manager,andfirstmemberofthe vehiclesoftwarevalidationteamatTeslaMotors.During histimeatTesla,heinventedthesoftware-definedvehicle andbuiltanend-to-endautomatedtestingpipelinethat allowedforhundredsofsoftwarereleasesovertheyears. Florian'sexperienceatTeslaiswhatsetshimapartinthe automotiveindustryandisoneofthedrivingforcesbehind hissuccessatiProcessLLC.

Co-founderswithComplementaryExpertiseand Responsibilities

As50/50partnersatiProcessLLC,RoxanaandFlorian shareresponsibilityfortheoverallsuccessofthe company Whiletheirindividualtechnicalbackgrounds formthefoundationoftheirwork,theyalsorecognizethe valueofcombiningtheirabilitiesandknowledgetotackle cutting-edgeprojects.

Roxana’skeyroleandresponsibilityasaco-founderliein utilizingherextensiveknowledgeandexperienceinthe automotivefieldtodrivesoftwareprogramimprovements andenhanceproductqualityforclients.Withherexpertise inqualitymanagementsystemssuchasAutomotive SPICE,sheleadscross-functionalteamstoachievehigh resultsandimprovecustomersatisfaction.

Florian’skeyroleandresponsibility,ontheotherhand,is tofacilitatethecreationandimplementationof developmentandvalidationstrategiesforclients.Asan experiencedengineerwithabackgroundinmechatronics, hebringsauniqueperspectivetothetableandensuresthat clientsreceivecustomizedsolutionsthatprovidethemost value.

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CreatingaMotivatingandInclusive WorkplaceCulture

RoxanaandFlorianareexperienced leaderswhounderstandtheimportance ofmotivatingandinspiringtheirteams toachievetheirgoalsandobjectives. Theyleadbyexampleandprovide tailoredguidancedependingonthe teamsize,experience,and understandingoftheindustry.Roxana andFlorianbelievethatthecookiecutterapproachdoesnotwork.Instead, theyworkcloselywiththeirteamsto identifythestrengthsandweaknesses ofeachmemberanddevelop customizedplansforsuccess.

Toensureapositiveandinclusive workplace,RoxanaandFlorian prioritizeopencommunicationand collaborationamongteammembers. Theyencouragetheirteamtoshare theirideasandperspectivesfreelyand arealwayswillingtolistenandprovide constructivefeedback.They understandthatdiversityandinclusion arecrucialtoasuccessfulteamand activelyworktocreateanenvironment thatvaluesandembracesdifferent backgrounds,experiences,and perspectives.

RoxanaandFlorianalsomakeaneffort torecognizeandcelebratetheirteam’s accomplishmentsandmilestones,both bigandsmall.Theyunderstandthe importanceofshowingappreciation andgivingcreditwherecreditisdue, whichhelpstobuildasenseofpride andownershipamongteammembers.

ChallengesofaFemaleConsultant inaMale-DominatedIndustry

Roxanamentionsthatshefaced challengesatthebeginningofher journey.Clientstriedtonegotiatewith hermoreonpricing,questionedher skillsandknowledgebeforeshecould

speak,andsometimeshiredhernotto followheradvice.Whilesheisnot sureifthesechallengesweregenderspecificorconsulting-specific,itis worthnotingthatthetechindustry,in general,hasbeenhistoricallymaledominated.Womenoftenface challengessuchasdiscrimination,bias, andalackofrepresentationin leadershippositions.Toovercome thesechallenges,Roxanachoseto focusonbeinganexcellentservice providerandhelpingherclients achievetheirbestresults.Shedidnot letanygender-specificorconsultingspecificchallengesdefineherorlimit hercapabilities.

KeyAdviceforAspiringAutomotive Leaders

FlorianandRoxanahavetwopiecesof adviceforaspiringleadersinthe automotiveindustry.Firstly,they recommendmasteringthe understandingofsysteminteractions andmulti-systemintegration,asthisis wherethecurrentchallengesand opportunitieslieintheindustry.With

“I don’t like to put myself in any buckets; my goal is to be an excellent service provider and help my clients achieve their best results.”

theintegrationofmoreandmore complexsolutions,leaderswhocan navigatethesesysteminteractionsand ensuresuccessfulvalidationwillbe highlyvaluable.

Secondly,theyadvisethataspiring leadersneedtobepreparedforthe non-technicalaspectsofthebusiness whenfoundingandgrowinga company.Overheadtaskssuchas accounting,legal,tax,andHRcan consumeasignificantamountoftime andenergy,andit’simportanttobe preparedforthisreality.Additionally,it isessentialtobalancetechnical problem-solvingwithafocuson businessaspectstoensuresustainable growthandsuccess.

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“The landscape of mobility is poised for transformation; much like the shift from traditional telephones to smartphones revolutionized the world of communication.”

DrivingTransformationToward Software-definedVehicles

RoxanaandFlorian’sgoalsforthe futureofiProcessaretobeadriving forceintheautomotiveindustry’s transformationtowardssoftwaredefinedvehicles.Theywantto continuetoprovidehigh-quality softwareprocessimprovementand trainingserviceswhilealsoexpanding theirportfoliotoincludefieldssuchas functionalsafetyandcybersecurity Theyhopetobeattheforefrontof innovationintheindustryandhelp theirclientsachievethebestresultsby providingexpertiseinmulti-system integrationandvalidation. Additionally,theywanttocontinueto supportandempowerwomeninthe industryandmentorthenext generationofleaders.

iProcessLLC'sTailoredSolutions forStart-upsandEstablished Manufacturers

iProcessLLCisaleadingproviderof automotiveprocessimprovementand consultingservices.Foundedin2014, thecompanyhasevolvedtooffera widerangeofcutting-edgeservicesto supportbothstart-upsandestablished carmanufacturers.Withafocuson helpingclientsnavigatethechanging landscapeoftheautomotiveindustry, iProcessoffersflexibleandtailored solutionstomeettheuniqueneedsof eachclient.Fromprocessandstrategy definitionsforstart-upstomodernand agiledevelopmentandvalidation strategiesforestablished manufacturers,iProcesshastheskills, knowledge,andexperiencetodrive success.Thecompanypridesitselfon beingatranslatorofsorts,ableto speakthelanguageofbothstart-ups andbigtechandbringthemtogether formutuallybeneficialcollaborations.

-Florian
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