The 10 Most Profitable Franchises In The USA For 2022

Benchmarking Innovation, Creativity, Uniqueness

MONSTER MINI GOLF

EDITOR’S LETTER

Franchising - A

Rewarding Career!

Buy companies with strong histories of profitability and with a dominant business

franchise. Warren Buffet has showcased the importance of cost-effective paths of franchise businesses in this quote. Franchises empower various brands spreading the word about their innovation and uniqueness. Owning a franchise is a great example of entrepreneurship that uplifts the name and image of the brands it is working for. It is a formula for success and many businesses have realized this fact that develops a brand image in the marketplace.

Understanding the importance of franchise business, we decided to tap into the talents and give their efforts proper recognition. Our latest magazine issue, “The 10 Most Profitable Franchises in the USA for 2022” features such leading companies that are taking their franchise businesses to the next level with innovation and creativity.

During the research for such successful franchises, our team thoroughly analyzed the market scenario and studied the franchise industry to filter out the best companies that are providing the best franchise experiences. These companies offer licensed privileges, training, and assistance in organizing and management. Moreover, with fewer chances of risks, they manage to mold their solutions and services according to the clients' requirements. Some of the franchises have also spread their businesses worldwide. Developing new and effective approaches, these companies have uplifted their businesses by tackling hindrances and harnessing the latest outcomes.

The cover of the magazine features Monster Mini Golf —a company that has been setting high standards in the franchise industry with peak innovation and creativity incorporated into its business models. Over the past few years, the company has created a benchmark for excellent family entertainment. Elsewhere in the magazine, you will find European Wax Center, ClaimTek Systems, ActionCOACH, Veronica's Insurance Franchise, and Mikel Coffee Company. The magazine also features two innovative articles named “Female Leadership” and “Virtual Reality in Architecture” that provide valuable perspectives on leadership and advanced technologies respectively.

Wish you a compelling read!

Prajakta Zurale Project Editor

PUBLISHER ARCHANA

EDITOR-IN-CHIEF VIKRAM

MANAGING

PRAJAKTA

PROJECT

PROJECT

WILLIAM

VISUALIZER

CREATIVE

POONAM

GRAPHIC

KIRAN

HEAD

AAKASH

ROBERT

RESEARCH

JAMES

ADVERTISING

12 Monster Mini Golf CONTENTS

40 Stature of Female Leadership in the 21st Century

Virtual Reality in Architecture: How is it Paramount in Disrupting Reality? 56

“Our vision is to provide every guest–wheth er they're 5 or 95–the most unique, affordable, engaging, and FUN family entertainment option!”

In the present scenario, franchising has enabled innovation and creativity to blossom rapidly within the business dominion. Several leaders, as well as individuals, are undertaking franchising to ensure making a mark within their preferred industries and verticals. Today, franchising has become one of the highly profitable forms of business. Regardless of various crises or challenges, several franchise brands are thriving and growing, making the franchise business even more important and beneficial in the upcoming years.

Spanning through the US and several other locations, Monster Mini Golf has been setting high standards in the franchise industry with peak innovation and creativity incorporated in its business models. Over the past few years, the company has created a benchmark for excellent family entertainment.

Conceived to fulfill Voids

Monster Mini Golf is the brainchild of Christina Vitagliano (CEO) who envisioned its concept around 2003. Prior to establishing the company, she worked as an auctioneer and opened an antique auction house in 1998. Within four years, it became one of the largest and most reputable auction houses in the area before Christina decided to sell the business in 2003.

Christina was seeking to create a business with a small list of requirements—namely the concept had to cost less than the movies, be easily managed, require little to no inventory, and most importantly, it had to be different and uniquely fun. She envisioned mini-golf as a solution to the void existing in affordable family entertainment, and thus, built the first Monster Mini Golf all by herself by making monsters out of everything and anything. Moreover, to increase the bars of excitement and enthusiasm, Christina added other elements such as blacklights, monsters, and indoor-theme. Thus began the journey of Monster Mini Golf.

Fine-Tuning Growth and Success

The first Monster Mini Golf was established in 2004. Within a short duration, the company had become a success and started offering franchising

options. Currently, it has expanded over thirty locations including the US and Canada. In 2012, Monster Mini Golf co-branded with the popular rock group KISS and built a company-owned flagship location in Las Vegas, and further went on to establish its second co-brand in Las Vegas with the iconic TV show, The Twilight Zone. Over the years, the company has focused on fine-tuning and proper growth. With 30+ franchised locations, Monster Mini Golf has currently become a leader in indoor blacklight family entertainment. “ Our vision is to provide every guest –whether they’re 5 or 95 – the most unique, affordable, engaging, and FUN family entertainment option! We aim to break the mold on how miniature golf, and family entertainment in general, is viewed and experienced ,” adds Christina.

Breaking the Mold of Family Entertainment

Monster Mini Golf’s primary mission is to provide every guest (irrespective of their age) the most unique, affordable, engaging and fun family entertainment option. It aims to break the mold around how miniature golf and family entertainment is perceived and experienced in general. Its space-efficient venues consist of an 18-hole customdesigned blacklight mini-golf course, state-of-the-art arcade, including space for posh birthday parties and event rooms with optional laser maze, laser tag, bowling, and virtual reality. Each venue is uniquely designed, filled with witty relatable local pop culture artwork, interactive fun animated monsters, surrounded by upbeat music broadcasting from an on-course, and

“At Monster Mini Golf, we love what we do, because we get to deliver the most unique and quirky brand of Family Entertainment to guests, of all ages.”

DJ-hosted radio station. Monster Mini Golf's social-distancing practices as well as its affordable and fun concept create an appeal to humans of all ages.

Expansive Franchising Options

The Monster Mini Golf Formal Training Program is a combination of comprehensive classroom and in-store training application covering all aspects to provide information on highperforming operations. It also ensures providing access to all the essential resources that are necessary for starting a successful franchise ownership.

Monster Mini Golf has worked hard to develop a complete training and support system for its franchise owners that includes the following aspects:

● Monster Mini Golf business fundamentals, culture and team development

● Financial consultation and action plan development

● Hiring, developing, training, and coaching

● Compensation, scheduling, and recruiting

● Marketing guidance and assistance

● Graphics and collateral creation software

● Online Operations Manual

● Marketing support, tools, and resources

● Regional Training Events

● Annual National Conventions

● Internal Owners Communications Forum

Perpetual Philanthropic Approaches

Besides providing innovative family entertainment along with plentiful franchising options, Monster Mini Golf also organizes and participates in several charity as well as philanthropic activities. In 2008, it launched a perpetual nationwide campaign titled,

“ Share a Pair to Support Public

“With over 30 centers and growing, Monster Mini Golf is your go-to destination for one-of-akind family entertainment!”

Education ” to impact monies towards public education. Under this campaign, Monster Mini Golf encouraged all parents, players, students, and educators to purchase a pair of the special edition golf balls at $5 each from any of its locations. 100% of the Golf Ball sales will directly benefit one randomly selected public school within each of the 30 Monster Mini Golf communities.

In addition, each set of the special edition golf balls featured a Monster Mini Golf logo along with the tagline, “I have the balls to support Public Education,” in order to symbolize the cause and critical need, in a humorous manner, while creating awareness and dollars towards public education funding. After the completion of the fundraiser, one school was selected randomly within each Monster Mini Golf community and was rewarded with the generated sales.

Laurelled Franchise Partners

Currently, Monster Mini Golf is planning upcoming expansions into several communities within the United States. The company is striving to bring its creative and quirky brand of family entertainment to communities including New York, Washington, Tennessee, and others. Monster Mini Golf is also expanding business with a reputation for excellence and strong guest experience and retention. Its franchise operators hail from several industries and backgrounds—endorsing a common thread of an outgoing personality and the true desire to entertain others. The company has also earned positive feedback from its successful franchise partners. For instance, a franchisee from Florida remarked, “I love what Monster Mini Golf has done for me, it’s an incredibly fun and well-run franchise. I do not have to be onsite everyday, but that doesn’t stop me!”

Owing to its excellent franchising facilities and features, Monster Mini Golf has been nominated for several awards and recognitions. The company’s uniqueness and creativity behind the indoor mini-golf concept has earned the interest and attention of numerous customers.

ClaimTek Systems

Management- Bobby Schilling (Business Development Manager)

URL- www.claimtek.com

Founded- 1993

Description- ClaimTek Systems is a CA-based medical billing and software company providing services like medical billing and practice management business.

European Wax Center

Management- David Berg (CEO)

URL- www.myewc.com

Founded- 2004

Description- European Wax Center is a beauty and personal care company that created a category for professionalized hair removal.

iCRYO

Management- Sarah (Vice President of Marketing )

URL- www.icryo.com

Founded- 2015

Description- iCRYO is a Wellness and Fitness provider firm specialized in Whole Body Cryotherapy, Localized Cryotherapy, Infrared Sauna, Body Sculpting, IV and IM Vitamin therapyand many more.

Mikel Coee Company

Management- Eleftherios Kyriakakis (Founder)

URL- www.mikelcoffee.com

Founded- 2008

Description- Mikel Coffee Company is a Retail and food provider offering services that include Coffee, Food, Juice, Tea, Syrups, and Ice-Cream.

Monster Mini Golf

Management- Christina Vitagliano (CEO)

URL- www.monsterminigolf.com

Founded- 2004

Description- Monster Mini Golf is an indoor blacklight family entertainment brand providing the most unique, affordable, engaging and fun option.

Pinch a Penny Pool Patio Spa

Management- Kendall Large (Vice President of Marketing)

URL- www.pinchapenny.com

Founded- 1975

Description- Pinch a Penny Pool Patio Spa is a franchised pool and spa care company offering a wide selection of chemicals and supplies for pool or spa.

Southpaw Gym

Management- Team

URL- www.aol.com

Founded- NA

Description- AOL is a global digital media and technology company.

Veronica’s Insurance Franchise

Management- Veronica Gallardo (CEO)

URL- www.veronicasfranchise.com

Founded- 1997

Description- Veronica’s Insurance Franchise is an insurance company who is also a leading broker in the Hispanic insurance industry, proving to be a sustainable, profitable.

Brad Sugars CEO & Founder

ActionCOACH

Ushering Businesses Towards Success

The business industry is subjugated by domineering competition. Moreover, it undergoes rapid changes on a regular basis due to the onset of profitable trends and technological advancements. These factors might pose a challenge for budding entrepreneurs and business enthusiasts needing to understand the business world in order to thrive. This is where business coaches come into play. With years of experience, coaches guide you throughout the process of business, starting from setup to establishing and building contacts. They help you take your business to new heights by tackling hindrances and harnessing the latest outcomes.

Striving to coach every business and spread abundance through business re-education, ActionCOACH has helped businesses to attain their goals by maximizing potential. The company employs ‘Coaches’ who invest time working with owners to implement transformational changes. Offering franchises since 1997 ActionCOACH has 1000 coaches in more than 70 countries. The company’s system focuses on business fundamentals causing rapid

growth for business owners, building stronger teams, and creating leisure time.

Pivoting Under Influential Leadership

In 1993, Brad Sugars ( CEO & Founder ) established ActionCOACH. He created the distinguished category of ‘business coaching.’Brad was inspired by Jim Rohn, and at an early age used his allowances to purchase tickets to Rohn’s seminars. These seminars continue to influence Brad’s business practices and philosophies.

Brad is regarded as one of the most influential entrepreneurs internationally. He is also a best-selling author and the #1 business coach in the world. During his career, Brad has helmed a variety of companies.

Array of Extensive Services

ActionCOACH offers several business-building tools and strategies. The company provides over 17 efficient marketing strategies alongside various events such as weekly roundtable webinars. It offers thousands of pieces of collateral for digital marketing efforts and marketing assets, along with ongoing product development and marketing support. Additionally, the company provides monthly newsletter content and templates to help the market to the database.

ActionCOACH offers a plethora of services and opportunities to its franchise partners. The company offers services such as a state-of-the-art website, a completely proven and tested business model, full image packaging which includes personalized business cards and stationery for the firms, and many more. The company also offers technical support from its global IT department along with 4 weeks of pre-training (10day intensive classroom training and 60-90days of posttraining and business launch support).

Additionally, the company provides a vault of tested and proven assets to help its franchise build its businesses. It also offers facilities such as ready-made presentation decks, flyers, and handouts for all ActionCOACH signature programs and products delivered by its

We teach you how to be an ActionCOACH and how to operate a commercial profitable enterprise that works even when you aren't there

franchisees. The company provides ample opportunities with complete marketing kits to help launch firms. It also helps build a presence on social media with assistance and best practices for social media setup and ongoing marketing.

Forging Everlasting Business Relationships

ActionCOACH prioritizes building strong and lasting relationships. It coaches its clients through mindset and challenges which holds them from succeeding. ActionCOACH is built on the premise— “You have to keep learning and keep developing to meet the goals you set forth.”

The company offers access to several technical aspects helping businesses maintain efficient client management. It offers access to its personal dashboard and customized client portal—powered by Microsoft 365 Dynamics. Moreover, ActionCOACH also provides technical support from its global IT department.

Encompassing Crisis with Proactive Strategies

Prior to the pandemic, ActionCOACH was already operating remotely and offering coaching via virtual platforms. The company focused on continuing with online training programs and enhanced virtual support. It organized its regional and global meetings on virtual platforms to keep the community connected. Anticipating fewer changes in its business models, the company noticed an uptick in the interest in its

SuperFIRM model which allows a partner to really dominate a territory.

As resources for businesses grew scarce due to the global pandemic, ActionCOACH instituted proactive campaigns to reach out to struggling businesses. It incorporated offering pro-bono services, free webinars, and a whole host of content including; an E-book, checklist, tips sheets, and information about Government support available. The company focused on providing online training, more virtual support and organized its regional and global meetings keeping the community connected.

Steering Towards a Promising Future

ActionCOACH covets both passion and desire to help others. The best coaches are those who want to

Why become an ActionCOACH

franchise?

•Changing your life and becoming your own boss by owning your own business

•Lifestyle benefits such as no 9-5 desk job

•Scheduling your own business

•Choosing your own clients

•A huge support community

•Ample opportunities for marketing and business development

•Abundant coaching on establishing firms

•Resources such as emails and newsletters for digital marketing

•Technical support from IT Department

contribute to the communities and impact the lives of business owners. The company recently hosted a global event Biz X which was attended by coaches, clients, vendors, and franchise prospects.

ActionCOACH continues to develop programs such as its Membership program, launching in summer 2021, yet another way to help the company’s franchise partners increase their revenues. The company continues to provide innovation and learning to its employees while listening to its franchise partner as it evolves in the marketplace. With the global vision of “World Abundance through business re-education” , ActionCOACH seeks entrepreneurs who possess the will to grow and strive to develop as leaders.

Tek’s

Tek’s

there is an enormous amount of flexibility while also being scalable to an enterprise level. Many people even start their business part-time so they can keep their current source of income during the start-up process. “ Our licensees can run a successful business and still have time to take the kids to soccer practice, travel, or anything else they need to fit into a busy schedule ,” says Bobby Schilling, Business Development Manager for ClaimTek.

A Fervent Torchbearer

Bobby has a key role in developing the turn-key marketing plan the company has in place for its licensees. ClaimTek is always looking for the latest and most effective methods for prospecting, lead generation, and making winning service proposals. Their goal is to help licensees lock in their first client as quickly as possible. “ One of our licensees just locked in her first client in less than two weeks after training, and another secured his first client before even completing the training ,” affirms Bobby.

Bobby also helps entrepreneurs with their discovery process when they are deciding if starting a business ClaimTek will be the right choice for them. He takes pride in being a part of ClaimTek helping more than 1,500 entrepreneurs grow a successful business in the healthcare services industry--taking control of their careers and creating financial security for their families.

Maximizing Profitability

The COVID-19 pandemic has significantly impacted the healthcare industry. When the shutdowns started, it became even more apparent just how important it is for medical practices to outsource services that can be performed remotely rather than having employees manage them in the office. Medical & Dental Billing and other practice management services ClaimTek licensees can offer bring modern, efficient solutions and maximize profitability for healthcare providers.

ClaimTek has witnessed an increase in activity due to these factors and has been growing at a high rate. The company feels fortunate to be in an industry resistant to recession. ClaimTek and its licensees have always been able to operate from home, so the pandemic did not have

Pushing the Limits

Bobby believes that even after the pandemic things may never completely return to normal, but that can be a positive thing in some ways. He affirms that hard times can help us appreciate the good, and also spark innovation. “ A lot of people have realized that time spent with friends and family is really what life is all about. We look forward to helping entrepreneurs create a worklife balance that is ideal for them ,” he adds.

Bobby advises budding entrepreneurs to stay hungry. Every entrepreneur goes through challenges, but the key to success is constantly pushing yourself to learn and grow every day, which will increase confidence and produce results. It is also important to maximize resources, and ClaimTek takes pride in being a trusted resource for their licensees.

any negative consequences for the company from a business perspective and has in fact created even more opportunity.

Exciting Developments for the Future

ClaimTek is excited about the continuing development of its fantastic telehealth platform, VisitTek, which enables providers to easily conduct remote visits with their patients. It customizes the telehealth platform for each provider, so they essentially have their own private labeled system. VisitTek is easy to use for providers and patients—even those who are not tech-savvy—and it seamlessly manages the entire visit from scheduling to encounter documentation to insurance billing.

Alongside this, ClaimTek is in development of an automation bot that uses Artificial Intelligence to essentially eliminate the need for data entry in the billing process. This will improve claim accuracy and maximize reimbursement for the provider. The automation bot will allow a single biller to handle more accounts on their own than they could otherwise, so ClaimTek’s licensees will be able to increase billing revenue while keeping overhead to a minimum.

European Wax Center Revolutionary Waxing Experience and Franchising Opportunities

Beauty and personal care businesses occupy a significant position within the market sector with their confidence-boosting solutions and services. Today, these businesses offer customer-oriented products and provide unique franchising opportunities.

A prime example of a company doing this well is European Wax Center (EWC) . EWC offers a full suite of waxing services and products with a team of dedicated professional experts. The company’s certified wax experts have helped clients embrace confidence by catering to their hair removal needs.

Empowered by Profound Inception

Established in 2004, EWC is the brainchild of the Coba brothers, who identified an opportunity in the personal care market for out-ofhome (OOH) waxing. With its founding, the company created a category for professionalized hair removal. Waxing was the star of their show, elevated to an aspirational, comfortable

experience in a beautiful setting with highly trained wax specialists in a clean and inviting environment.

Today, EWC CEO David Berg stands firm on continuing the special culture that began with its founders and is now ingrained in every aspect of EWC’s unique experience. He ensures the executive team’s words match their actions while elevating the brand’s impressive growth story as the ‘Undisputed Category Leader .’

Unique Services with an Elevated Experience

The company puts its values into action to delight guests with an exceptional waxing experience. EWC offers a plethora of elevated body and facial waxing services using their Comfort Wax formulation. Their exclusive wax features a proprietary blend of the highest quality natural beeswax and other skin-soothing ingredients for the most comfortable waxing experience.

EWC’s solution is specifically designed to attach only to hair (and

not the skin) to provide an outstanding experience compared to other wax formulations. Wax specialists at EWC follow its signature ‘4-Steps to Smooth’ process. In addition, the company offers EWC-branded skincare products to help customers maintain healthy skin in-between visits.

Revolutionizing the Wax Market

The company is a trusted national brand that inspires confidence. EWC revolutionized the market for OOH waxing by creating the first professionalized model, providing customers with a consistent, highquality, and elevated waxing experience. It believes that revealing beautiful skin is the first step to revealing one’s best self, and its brand stands for delivering unapologetic confidence to its guests.

It’s proprietary training, standard operating procedures, field support, and exclusive products have built competitive advantages. EWC’s expertise is reinforced by its marketing efforts driving national brand awareness and consideration.

David Berg CEO

“We live our values every day as we delight our guests with exceptional waxing services.”

Expert Estheticians at the Core

Its exclusive focus on wax-based hair removal performed by highly trained wax specialists enables EWC to provide a consistent waxing experience across its centers. In partnership with its franchisees, EWC ensures that every wax specialist is licensed and completes its proprietary training program to ensure consistency and quality of service for every guest.

European Wax Center also developed its proprietary retail products based on insights from its talented wax specialists who perform waxing services every day. Based on this unique collaboration, the company designed a groundbreaking pre- and post-wax product system specially formulated to treat ingrown hairs and slow hair growth. Its exceptional services and solutions have earned EWC numerous accolades and recognitions, including ELLE Magazine’s 2021 Future of Beauty Winner.

Fostering a Values Focused Culture

In 2020, EWC launched its first-ever corporate Diversity

and Inclusion Council based on associate feedback. The council spawned various initiatives that sparked innovative thinking and has encouraged greater cultural awareness and understanding. Moreover, this work was instrumental in launching and naming EWC’s Brazilian (P) service, which focuses on gender inclusion for one of the brand’s most common services.

EWC has built a seasoned management team with extensive experience across retail, hospitality, and franchising to execute its growth strategies and vision based on these core values:

● We care about each other

● We do the right thing.

● We delight our guests

● We have fun while being awesome

EWC lives and abides by its values— taking pride in

having built a culture that unleashes the power of its associates to be their authentic selves and build trust amongst guests.

Evaluating Strengths Amid Challenges

Strong growth stories begin from strong foundations. EWC’s unique value proposition has contributed to its strong historical financial performance and ongoing success with its guests and franchisees. EWC’s assetlight franchise platform delivers capital-efficient growth, significant cash flow generation, and resilience through economic cycles.

The company has a resilient business model that persevered through COVID-19. Putting its franchisees first, EWC implemented a comprehensive response to the pandemic. Its management team developed and executed an operational and digital support plan for franchisees. With the company actively supporting the health of its most valued partners during the pandemic, not a single franchise center permanently closed due to the crisis.

Striving for Future Expansion

The company strives to continue generating recurring and predictable growth in the future. It plans to grow new centers nationwide and believes in sustaining its growth through ambitious multi-unit operators. Simultaneously, EWC aims to expand its same-store sales and accelerate guest acquisition by investing in its brand to increase awareness.

Long term, EWC envisions incremental expansion opportunities through various means. These include category expansion, new channels, alternative center formats, strategic partnerships, and international expansion.

Stature of Female Leadership in the 21st Century

Stature of

nfortunately, female leadership in the corporate U sector has not improved in the past few years. We have ventured into the realms of the 21st century that is shrouded by modernism and modernization. In this era of transformations, we are witnessing improvement and progress in terms of technology, communication, networking, socialization, and many more. Speaking of corporate leadership, statistics reveal that women account for 47.7% of the global workforce in comparison to men. Women continue to face several barriers throughout their journey of leadership. Moreover, women belonging to diverse identity groups such as women of color, LGBTQ+ women, women with disabilities and chronic mental illnesses continue to face perpetual discrimination and abandonment within the workforce.

The talk on equity in female leadership being paramount in the 21st century took a different route during the ongoing pandemic. A year and a half into the COVID-19 pandemic, women have been experiencing comparatively more burnout and stress than in the preceding years. Despite the complications induced by COVID-19, the representation of women increased across the 2020 corporate pipeline. Irrespective of the celebratory waves produced by this notion, the aftermath of the pandemic continues to be of major concern—especially for women. Moreover, women of color continue to lose their grounds of representation at every level and women belonging to diverse identity backgrounds continue facing backlashes within their respective fields of interest.

in the 21st Century

Perceptive Female Leadership:

Men vs Women

Despite the increasing exhaustion, women are voluntarily pursuing C-suite leadership and undertaking responsibility for several aspects such as employee wellbeing, corporate orientation, nurturing organizational values, and others. Female leadership in the world is currently viewed with distinguished perceptions.

Studies prove that women tend to be effective managers. Several studies such as Gallup’s survey of almost 27 million employees worldwide proved women bosses tend to outperform their male counterparts at work because they are better at driving employee engagement.

Female leadership holds an empowering stature globally by sparking a worldwide interest. Regardless of the fair share of criticism, the ‘girlboss’ terminology has renewed interest in women leaders at work. According to the latest survey conducted by the Resume lab, the following data states the views of women about other women in leadership:

ofwomenwouldprefertoworkfora femalemanager.

of women feel rather or very positive about having women leaders in their organization.

of women would trust a woman more thanamantoleadacompany.

Opinions on women and leadership

A look at the numbers

90% of respondent have worked in a team led by a female manager of which 59% currently work in a team led by a woman

70% of respondents found female managers effective overall, of which 49% said that they were highly effective

38% of respondents would prefer to work for a femalebossfollowedby 26% that would prefer to work for a man and 35% that have no preference

67% of respondents generally have a positive attitude towards women managing their team and 62% of them are positive about women leading their organization

38% of respondents think women are better at leadership positions compared to 35% of respondents thinking men are better leaders

55% of respondents somewhat or strongly agree that women in managerial positions are often held to higher performance standards than men

[The Female Boss: How We See Women in Power [2021 Study] by Bart Turczynski, Resume Lab - 2021 THE FEMALE BOSS: HOW WE SEE WOMEN IN POWER [2021 STUDY] BY BART TURCZYNSKI, RESUME LAB - 2021]

•However, when it comes to men, their perception regarding female leadership significantly varied from those of women:

• Just 28% of them would prefer to work for a female manager.

• Only 53% of men feel rather or very positive about having women leaders in their organization.

• And a mere 17% of men would trust a woman more than a man to lead a company.

•The above statistics are conclusive regarding the varied gender perception existing within the corporate landscape.

The Gender War (Level Corporate)

The Gender War (Level Corporate)

The study assessment by Women In Workplace 2021 reveal the below-mentioned state of women in the workplace:

Men hold more managerial positions as compared to women. For every 100 men promoted to manager, only 86 women are promoted. Men significantly outnumber men in receiving promotions for managerial positions, which implies that there are fewer women to be promoted for higher positions.

Women tend to experience more burnout—as compared to men. The COVID-19 pandemic triggered the burnout experience for women. Various women within the workplace were seen quitting their jobs or resigning from leadership positions while considering a downshift in their professional careers.

The aforementioned statistics are evident to the notion that women are yet to experience liberty while pursuing

leadership under various aspects. The major barriers to female leadership are as follows:

● No vote of Confidence

Although studies reveal that women’s leadership is highly preferred by the majority, their work often goes unrecognized. Women report cases of imposter syndrome more often than men do while stating that they often feel unsure of themselves. This struggle of fostering selfconfidence acts as one of the major barriers to successful female leadership.

● Insufficient Resources/Support

Often women have reported of lack of resources or ample support while being offered leadership opportunities. Sometimes the roles are structured in a way that paved the way to failure rather than success. This is reflected in a separate study that found that FTSE 100 Index companies were more likely to appoint women to their boards

following an extended period of poor stock market performance.

● Unequal Opportunities

Often women have reported not receiving lesser opportunities in comparison to their male peers. They felt they had to work harder to be afforded the same opportunities as men, and often had to overcome assumptions about their capabilities and actions due to their gender. In some cases, women have also reported that experienced female executives were brought into organizations at a lower level than male counterparts, meaning they had to invest more time to get to the same level as male peers.

Comprehensive Analysis of Female Leadership

Comprehensive Analysis of Female Leadership

Overcoming the existing gender-associated barriers to women’s leadership requires a two-fold approach—addressing cultural and organizational barriers. The emergence of female leaders can potentially become the central point for harboring positivity and development. We are witnessing numerous examples of female leaders changing the world with their intellect and visionary leadership. There are several examples of ambitious and prodigious women spearheading powerful organizations

and instigating changes through technological advents and policies.

Women possess several qualities that make them suitable for undertaking C-suite roles. Women possess higher emotional intelligence as compared to men. Emotional intelligence plays a key role in leadership as qualities such as compassion and empathy are vital for understanding overall well-being. Women are ethical and civic-minded, and champion diversity and issues of equality, and seek to further economic, social, and political progress for all. Moreover, women are collaborative, team-oriented, and collaborative and portray a profound passion for their work.

The Conclusive Note:

The Forbes 500 list serves as the classic instance of portraying female leadership in C-suite roles. Assessments on the list prove that women CEOs make up 6.4% of the Fortune 500 list in America. The companies that boast a higher representation of women on their boards, notably outperform the organizations that do not.

Women are redefining leadership by transforming it into value-based, revamping the definition of power and the expression of global culture. “ The message is clear: It's not about ensuring that women get the same advantages that men enjoy, but that everyone gets the same and equal piece of the pie regardless of identity .”

Leadership involves more than just leading the pack or the tribe. It includes a set of competencies and strengths and is about following a professional code of conduct while tackling challenges presented throughout the journey. Thousands of women are shattering the predesignated norms and roles of gender-oriented leadership. With brainstorming ideas, they are trailblazing accomplishments and landscaping the world. Female leadership is paving way for women leaders to follow the footsteps of great leadership.

“ We need to reshape our own perception of how we view ourselves. We have to step up as women and take the lead. ” -Beyoncé

M i k e l C of f e e

C omp a ny

A C of f

e e

Hub wit h a G l oba l F oot print

Cnd

offee is the 2 most consumed beverage in the world, with more than 400 billion cups each year. Over half of the population of the United States drinks coffee every day, making it a key marketplace for the industry. The American market has always been the major target for global franchises. For a company to be successful and achieve global recognition, conquering the US consumer is highly significant as it is the largest economy in the world. The country follows a modern way of living, with vast growth opportunities that cater to a successful business.

Mikel Coffee Company is a Greek café franchise that was established in 2008 in the city of Larissa Greece. The company offers a variety of hot and cold beverages, along with chocolate, tea, and baked snacks. The food and beverage company gradually expanded throughout the country and the world. Mikel Coffee Company has now opened more than 250 stores in Greece and over 50 worldwide. The company operates in around 14 different countries including Greece.

The Franchise Maker

Mikel Coffee Company was the brainchild of Eleftherios Kyriakakis . With his hard work and dedication, the company has stretched its reach from Greece to the world. It has taken its franchise to numerous countries including, Cyprus, Australia, UAE, United States, Saudi Arabia, United Kingdom, Romania, Bulgaria, Egypt, Turkey, Northern Macedonia, Canada, and Kuwait. Mikel Company is now set to launch outlets in new markets in Europe and Asia.

As the company grew, Eleftherios worked closely with his colleagues and franchise partners, resolved their concerns, and inspired them with the right guidance. He works constantly to seek the best service to satisfy both the franchisee and the customer. The most important task is to expand the range of services, to attract more franchise partners in turn increasing its consumer base.

“ Today, I have the pleasure to surround myself among very capable executives who facilitate my daily work life, comprehending my Vision and requests, fulfilling the goals of the company, and trusting each one to add their own dynamic in the implementation of our mission ,” says Eleftherios Kyriakakis (Founder, Mikel Coffee Company).

“The Coffee Community”

Eleftherios wishes to spread the message of ‘unity in diversity ’ with the company. Every product at the stores is prepared with traditional methods, which provide a mixture of culture and flavors. Mikel Coffee Company considers itself as a community, where the voice of every single person is treated with respect. This philosophy has created a cultural movement, called the ‘The Coffee Community.’ The company aims to provide excellent services so that the customer feels unique and satisfied in a friendly environment. “ Our philosophy is reflected in the cup, full of colours and containing a mixture of aromas; a warm welcome for our store visitors ,” said Eleftherios.

Pandemic: Challenging Growth

2020 imposed various changes and struggles in the personal as well as professional lives of the people. The pandemic created an unfortunate situation for everyone. The food and beverage businesses were part of one of the worst hit industries due to the lockdowns in 2020. With the

international travel bans, Mikel Coffee Company had to contemplate and react quickly to these new developments by redefining the training process.

During the first wave, the Mikel management formed a support team, equipped with appropriate material to support its network and conduct online training. It offered a realtime training experience, and at the same time, extended the training periods. This was an attempt to improve the outcome of the training process and inputs. The extensive sessions helped the company to expand its network during these diffcult times. Mikel Coffee Company was able to open 38 stores internationally in 2020.

Exploring Potentials in 21’

Mikel Company is set to work on its brand value by increasing its influence as a franchise in the US market. The company has prioritized its services and support to the franchisees, in every aspect possible, from the formation to the operation of the stores in an effective manner. To increase the customer base, Mikel will also provide competitive pricing on its products. Mikel also aims to achieve its set goals by implementing significant cultural changes. It will devise new concepts for its store designs and provide the finest training to its franchise partners in order to maintain the quality and high standards of the offered products.

The company further aims for dynamic expansion in the existing markets and to approach new ones around the world. “We invest in selective collaborations with both individuals and organizations, that can align with our vision and philosophy, people who appreciate coffee and good hospitality,” stated Eleftherios.

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In the franchise business, the most essential thing for a partnership to be successful is mutual trust and honesty.

To be a part of any franchise, the investor must evaluate the full potential of the company, industry dynamics, and potential profit. Most importantly Mikel Coffee Company aims to build trust, within its employees, partners, and also its customers. Trust enables new partners to embrace the philosophy and values of the company, which in turn adds quality and reputation to the franchise.

Switching to Sustainable Alternatives

In the past few years, numerous multinational business firms, including some of the largest food and beverage companies, have begun choosing the ‘green alternative.’ The demand for plant-based, environmentally friendly raw materials and ecological packaging has increased drastically. Mikel has also incorporated these new alternative methods into its stores, in turn contributing to a sustainable future. The production of natural and healthy products will dominate the catering business in the years to come.

The coffee industry is positive and highly optimistic regarding growth in the upcoming years, and Mikel Coffee Company is confident to be a part of this growth.

Veronica Gallardo CEO

Veronica's Insurance

Providing Proliferative Franchising Strategies

Over the years, franchise businesses have undergone significant changes. Initially, most of the businesses relied on traditional business strategies such as word of mouth, business leaf, etc. With technological advancements and constantly upgrading trends, businesses adapted to more updated approaches.

Likewise, Veronica’s Insurance Franchise was incepted 25 years ago adhering to conventional business strategies. Over time, it developed new and effective approaches and became a leading broker in the Hispanic insurance industry, with the latest sustainable, profitable, and adaptable market tendencies.

Veronica’s Insurance Franchise embarked on its business journey by leveraging contemporary market strategies like talking to people outside offces, leaving brochures at doors, and making calls to various clients. Over a span of more than 25 years, Veronica’s Insurance has executed massive changes in its business strategies. The company started with establishing itself as a brand and has now flourished as a franchise leader. Being part of the industry for more than two decades, it has developed long-lasting relationships with its carriers and innovated its services and products. The company has even accomplished its goal of generating employment for more than 200 families.

Operating Under Dynamic Leadership

The role of the leader is of utmost importance, particularly, in the franchise business. Veronica Gallardo ( CEO of Veronica’s Insurance Franchise) is at the helm of the company. She has been an integral part of the company’s growth over the years. Talking about the advantages of franchising, she quotes, “ I think that what makes the franchise business so good for both parties is that it allows others to open their own businesses, and be successful in a shorter time than when they decide to open a business on their own. ”

By associating with an already established brand, franchisees get access to years of experience, specialized marketing, and an already established client base. These factors contribute to making the franchise a success. As a leader, Veronica has been successful in growing the company one franchise at a time. Her efforts and expertise are highly renowned in the industry and she has been recognized with numerous awards over the years such as the Inland Empire Women’s Gathering Recognition , Keys to the City of Lynwood , and many more.

Experience is one of the most important assets that the franchisees can rely on and thus Veronica advises that one should not be afraid to share their experiences with the franchises. By sharing experiences, the franchisor can mitigate the errors and risk for the franchises and assist them in attaining success sooner.

Beneficial Opportunities for Franchisees

Veronica believes that an individual’s success is determined by the success of its franchise. As a result, Veronica’s Insurance highly invests in training and coaching the franchisees. This approach ensures mutual success. The franchisees are assisted throughout the process—right from finding the right locations that ensure high benefits to intelligent marketing training. Apart from this as franchisees, one gets direct access to the best insurance carriers in the market, which enables them to offer the clients with best prices and most benefits. Furthermore, franchisees get to be a part of a recession-proof industry with a fast-growing market.

We give you access to the best insurance carriers to offer the lowest rates and higher benefits in your business, getting 100% of the commission.

Prospering Amidst the Crisis

Technology has proved to be a helping hand for businesses worldwide. Despite the chronic effects of the pandemic, the companies who swiftly adapted to virtual business experienced less damage. Being a recession-proof industry, Veronica’s Insurance did not encounter major challenges. Instead, the team sought the pandemic as an opportunity to innovate and improve itself for its clients. Understanding their essential role amid the crisis, the team strived to minimize the effects of a pandemic on the consumers. The company reinvented its approach with clients to access their auto insurance, along with other services by making them faster and affordable. Unlike other companies, Veronica’s Insurance Franchise maintained and even lowered its prices owing to its excellent relationships with its clients.

While many businesses were under temporary halt, Veronica’s Insurance remained operational throughout the crisis. It prioritized employee safety and adhered to strict sanitation standards and invested in protective infrastructure for its clients and staff. The team was successful in expanding the business to more offces and welcomed new franchises in Florida, Colorado, and San Jose California. As aforementioned, the mission is to help entrepreneurs to establish their businesses successfully. With the help of its franchise, Veronica’s Insurance is helping entrepreneurs to establish their businesses successfully. Amid the crisis, it was able to provide security to both its current customers as well as its future franchisees.

Inculcating New Changes

Recently, the company was ranked as the #1 Insurance category within the Top 500 new Franchises of 2020. Veronica’s Insurance is also a member of the International Franchise Association. Over the years, it has developed new ways to communicate effectively, resolve problems faster, and offer better services and solutions for its customers.

Veronica’s Insurances offers a team of 100+ customer service agents to support the franchise through the sale process. The team is fluent in English, Spanish and recently has added deaf-mute language too. Keeping aligned with the trends, Veronica’s Insurance is constantly upgrading the technologies. Technical innovation is always at par and the team is continually seeking ways to improve the internal processes and speed up the service for its clients and franchisees.

These include 24/7 assistance, bots, the company’s in-house call center, instant messaging service, quotes in under five minutes, and much more.

Veronica’s Insurance is expanding its networking to other locations by inaugurating ten new offces in Florida in the next few months. It has already established its offces in two different locations after receiving incredible responses. The year 2021 is bringing a promising future for the company.

Virtual Reality in Architecture: How is it Paramount in Disrupting Reality?

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V irtual Reality in architecture has the highest demand in the market. Being an immersive and interactive technology, it has contributed to many industries and reached a wider customer base. From automotive and healthcare to the retail sector and tourism industry, every sector has seen significant growth by incorporating VR into their operations.

However, it is comparatively new in architecture.

However, it is comparatively new in architecture. The architecture industry highly depends on visual communication and this technological advancement has the potential to transform the design and architectural processes. The integration of VR in architecture can certainly help the industry expand and grow further significantly. The architecture industry highly depends on visual communication and this technological advancement has the potential to transform the design and architectural processes. The integration of VR in architecture can certainly help the industry expand and grow further significantly.

Integration of Virtual Reality in Architecture

Virtual reality in architecture has a great history. Ivan Sutherland, an American computer scientist and pioneer of computer graphics, explored this new technology. Later in the late 80s, it evolved and developed Head-Mounted Displays (HMD) and goggles. The first-ever successful use of this technology was by the University of North Carolina between 1970 and 1985 where designers virtually modeled the

Sitterman Hall, the headquarters of its computer science department. They wore headsets and used hand-controllers for watching and simulating the model. Moreover, NASA used the technology to train astronauts.

Over the years, virtual reality has helped develop new technologies to improve the architectural sector. As it helped create new methodologies, strategies, and tools, several companies such as Studio MB, DeForest Architects, and Marmon Mok (USA) went on to implement it. In fact, various companies worldwide, such as Utile (Canada), WHA Architecture (USA), DA-LA (Venezuela), Designhaaus (India), and Gashu Arquitectos (Argentina), have also incorporated VR technology in their architectural designs.

Significance of Virtual Reality in Architecture

Virtual reality is one of the advanced technologies. It opens doors for new possibilities and inventions in the design and architecture industry. Here are the major reasons why companies are using virtual reality in architecture:

1. Initial Analysis: At the initial stage of design, conceptual analysis can be done that includes studying the impact of light at different spaces at different times, views from different angles, and the proportion of structures. Further, the process involves evaluating design options, presenting proposals to clients, detecting errors, and correcting them.

2. Less Revisions: Giving a complete virtual experience to clients ensures fewer corrections from clients. They completely understand the structure of the design and suggest exactly what they want. With the help of detailed suggestions and minute-level corrections, architects reconstruct the design while on-the-spot suggestions help make a big difference in designs.

Implementing VR in Architectural Practices

Virtual reality is a revolutionary technology and plays an important role in architecture. Implementing VR in architectural practices surely benefits clients, designers, architects, and companies. This whole process also includes advanced devices and proper planning. Here is how VR helps to develop better visual communication and a greater sense of realism.

1. Understanding by clients: Most clients are unable

to understand the architecture and relative designs. Therefore, architects provide clients with 3D models of the design and can explain much more in a detailed and accurate manner with the help of VR devices, also known as Head Mounted Displays (HMDs). Oculus Rift, Samsung Gear VR, HTC Vive, Microsoft HoloLens, and Google Cardboard are some commonly used VR devices.

2. Understanding by Colleagues: For an in-time and cost-effective approach, architects have started using VR to attend meetings and conferences virtually. Researchers have developed an online framework that helps architects in learning VR, role-playing, and social interaction in a virtual environment. Designs are finalized by taking opinions from colleagues in the architecture and design team.

3. VR in Mobile: A new architecture solution augmented with mobile uses cardboard headsets and mobiles with which the architects can render stereo 360 images from the BIM. To experience VR on mobile, users just have to connect the VR headsets to the mobile and run the design presentation. Jaunt VR, Second Life, Sinespace, and AltspaceVR are some famous mobile applications.

How is Virtual Reality in Architecture Advantageous?

Bringing virtual reality into architecture is advantageous. Though the practical use is restricted by some technological and economical parameters, there are various advantages for the architecture industry.

1. Recreating real-world experiences: VR allows people to interact with the virtual environment and experience the designs. It helps people understand the whole structure and manage to find out the ways in the real world even if there are no marks. The virtual environment allows people to find different routes in the design, emergency exits, and ways to different zones. This is beneficial for designers to decide whether the design is stable, secure, and userfriendly.

2. Affordable Start: The pre-opening costs of introducing virtual reality in architecture are comparatively low. Therefore, investing in VR might turn out to be useful for presentations and technical aspects of architecture. The hardware required to implement this technology is available at relatively

1.low costs. According to the study, HMDs of Oculus Rift or HTC Vive approximately cost $400 to $800.

2. Time-Saving: The 2D model before VR required uploading and maintaining data consistently into a rebuilt 3D model. This scenario made it difficult when clients reported issues and changes in the design. VR technology reduces the rework in designs. As clients are allowed to interact with the virtual environment, little things can be changed according to the requirements of clients.

3. A Tough Competition: Businesses in architecture need to do surveys about the market and competitors. Staying updated, adapted, creative, and ahead of all the competitors in terms of technology distinguishes the business. Presenting architectural designs with the help of VR definitely helps in winning the race of competitors.

4. Easy Training Process: Training freshers and new employees in the architecture sector might turn difficult as the requirements are not conveyed properly. Virtual reality becomes a useful tool here that helps trainees to walk around the models and understand the design at the beginning of the project.

Worldwide Applications of Virtual Reality in Architecture

Currently, numerous companies have started incorporating virtual reality in architecture and offering customers visualize space and data in 3D. Most companies believe that the design and review process is a lengthy process that can be made shorter and more interesting with the help of VR. Here are some examples of companies changing the field of architecture.

1. Ennead Architects, New York, USA

The VR displays are used in the design model of the Shanghai Museum (Planetarium in Shanghai). It shows where the building will have maximum light with the red blocks showing more light exposure.

2. ZGF Architects, Portland, USA

ZGF Architects have used Iris on 50 various projects since 2015. This particular project allows designers to change the designs in real-time.

3. Urbanist Architecture, London, UK

The project allows experiencing the development of the projects. One of its models, Urbanist 4D reality provides VR technology that allows distant interaction.

4. Skidmore, Owings and Merrill, Chicago, USA

The company is using VR in architecture for educating the residents. This includes informing them about the structure behind the walls and how it affects their lives.

5. WHA Architecture, USA

The company has used VR in architecture to allow its clients to visualize the structure thoroughly. This VR project is built using Autodesk CAD and Vray software that allows corrections as well as reduces the cost.

Optimistic Use of Virtual Reality in Architecture

At first, the use of virtual reality in architecture was not as convincing as the real because of old software and technologies. Over time, it has enabled architects and designers to perform tasks that were previously impossible.

For the last three decades, the virtual reality sector has been growing and developing innovative and creative solutions. Manufacturers in the industry have seen the potential for developing solutions in VR. With the advancements in VR technology, architects and designers have involved themselves to shape the industry and the future marketplace.