The 10 Revolutionary Business Leaders, 2023

Page 1

MADS EHRHARDT

™ T H E 1 0 R E V O L U T I O N A R Y B U S I N E S S L E A D E R S , 2 0 2 3 MIRRORREVIEW.COM JUNE 2023
Inspiring Change, Embracing Diversity CEO CoworkIt A/S

EDITOR’S LETTER

Empowering the business world

Dear Readers,

Intoday’sbusinesslandscape,countlessindividualspossessremarkableanddisruptiveideasthey aspiretoimplement.However,numerouschallengesoftenimpedetheirabilitytotransformtheseideas intoreality.Nevertheless,thereexistboldfoundersandCEOswhohavefearlesslytakentheplunge,actualizing theirinnovativestrategiesandrevolutionizingthebusinesssector.Theseexceptionalleadershaveharnessed theirknowledge,skills,andforesighttointroducegroundbreakingconceptsandprovensuccessstories.

Theevolutionofthebusinessworldfollowsacyclicprocess.Avisionaryindividualemerges,settinganew trendthatcapturestheattentionofothers.Asthemarketbecomessaturatedwithsimilarbusinessideas,a brilliantentrepreneurunveilsapioneeringbusinessmodel,triggeringaseismicshiftinthesystem.This compelsothermarketparticipantstoalignthemselveswiththenewfoundapproach,perpetuatingaloopof revolutionarybusinessmodels.

Aftermeticulousresearch,wehaveidentifiedthetopleaderswhohaveleftanindeliblemarkonthebusiness sector,shatteringconventionalnormsandemergingastruerevolutionaries.Basedonthesefindings,weare delightedtopresentourlatestmagazineissuetitled“The10RevolutionaryBusinessLeaders,2023.”This editionwilldelveintothestoriesoftheseexceptionalbusinessleaderswhohavedaredtochallengethestatus quoandintroduceunorthodoxyethighlyinnovativeandsuccessfulbusinessideas.

Inthisspecialedition,wehighlighttheesteemedCEOofCoworkItA/S,MadsEhrhardt,renownedforhis proficiencyindiversefieldssuchasbanking,design,gaming,andIT.Withabackgroundinbankingand expertiseinforeigncurrency,options,andinterestproducts,Mr.Ehrhardt’spassionforadventurehasequipped himwithinvaluablelessonsincreativityandresilienceacquiredduringhisglobalsailingexpeditions.

Moreover,wefeatureindustrydisruptorssuchasMasoodAlAwar,PetteriSalonen,StephenWhyte,andJohn Peck,whohasconsistentlydemonstratedanunwaveringcommitmenttoidentifyingmarketgapsandcatering tothepublic’sevolvingneeds.

Wewishyouawonderfulreadingexperience!

PUBLISHER

ARCHANA GHULE

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10 MADS EHRHARDT

Cover Story

John Peck 28 32 Masood Al Awar FutureofAIIndustry ATransformativeJourneyInProgress InclusionandDiversity intheWorkplace 22 36 Petteri Salonen 40 Stephen Whyte 46

COVER STORY

CREDIT
10 | JUNE 2023
PHOTOGRAPHY
Jens Juncker-Jensen

MADS EHRHARDT

Inspiring Change, Embracing Diversity CEO | CoworkIt A/S
11 | JUNE 2023

MadsEhrhardt,CEOofCoworkItA/S,isadynamic leaderwithadiverseprofessionaljourneyspanning banking,design,gaming,andIT Withabackgroundin bankingandexpertiseinforeignexchange,options,and interestproducts,Madsventuredabroadandbecamethe Headofthecustomerdeskatthebank’sNewYork Branch.However,hisdesireforadventureledhimtosail aroundtheworld,providinghimwithinvaluablelessons ininnovationandresilience.

UponreturningtoNewYork,Madsfollowedhiscreative instinctsandco-foundedadesigncompany,wherehealso handledthebusinessandoperationalaspects.This experiencetookhimtoSouthAsia,expandinghiscrossculturalunderstandingandexpertiseinconducting businesswithdiversegroups.

Madsthentransitionedtoworkingwithgaming communities,managingalargenumberofvolunteers, andunderstandingthenuancesofinspiringand maintainingtheirengagement.Thisledhimtoco-founda digitalBusinessIncubator,furtherexpandinghisnetwork andexpertiseindigitalmediaandbusinessdevelopment.

HisjourneycontinuedintherealmofFinTech,where Madsutilizedcutting-edgedigitalplatformstoempower postalorganizationsandenhancetheirrelevanceinthe digitallandscape.Thisexperiencepavedthewayforhis currentroleasCEOofCoworkItA/S.

CombininghisITskillswithhisproficiencyin networking,MadsleadsCoworkIt,leveraginghisdiverse experiencesandglobalperspectivetocreatea collaborativeandthrivingenvironment.Hisunwavering commitmenttoexploringnewopportunitiesand embracingchallengeshasshapedhisapproachtoforging meaningfulconnectionsandmakingalastingimpact.

EmpoweringCollaborationandEngagement

AsCEOofCoworkItA/S,MadsEhrhardtholdsa multifacetedrolethatencompassesbothmanagement responsibilitiesandactiveparticipationasacoworker. Hisprimaryfocusliesinsteeringthecompany’sstrategic directionwhilefosteringacollaborativeandengaging workenvironment.Madsunderstandstheimportanceof effectiveandconsistentcommunication,bothwithinthe organizationandwithclients,whichheprioritizes throughwell-thought-outapproachesandregularface-tofacecollaborations.

“ Stay relevant through mentoring, getting inspiration, and sharing knowledge with the next generation –ensuring lessons I have learned are passed on and utilized. COVER STORY
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“ Explore global environments –get inspiration from outside your ‘bubble.’ And NEVER EVER get too comfortable.
COVER
14 | JUNE 2023
STORY

Recognizingthevalueofpersonalinteractions,Mads emphasizesthesignificanceofbeingphysicallypresent inthegeographicalcontext,allowinghimtograspthe challengesandtriumphsfacedbycolleaguesandclients alike.Thiscommitmenttopresenceunderscores CoworkIt’sapproachtohowtheyengagewith customers,ensuringmeaningfulinteractionsand understandingtheiruniqueneeds.

WhileMadsisrelativelynewtotheorganization,he hasalreadymadesignificantcontributions.Notably,he hasplayedapivotalroleinsteeringCoworkItina strategicdirectionthatinvolvestheactiveinvolvement andcontributionsofallteammembers.Bycreatingan inclusiveenvironmentwhereeveryonehasan opportunitytosharetheirinsights,ideas,andexpertise, Madshasfosteredexcitementandenthusiasmamong theteam.

FosteringLocalizedExpertiseandPersonalized Service

CoworkItisaforward-thinkingorganizationthatwas foundedontheprincipleofbringingstructureand supporttotheunorganizedrealmofsmallITservice providers.Withtheaimofempoweringtheseproviders andenablingthemtonavigatetheongoingmarket consolidation,CoworkItrecognizesthevalueofa structurednetworkwhereparticipantscandrawupon eachother’sexpertiseandresources.

OneofCoworkIt’scorebeliefsisthatcustomersprefer localsupportandserviceratherthanimpersonaland distantconsolidatedsupportcenters.Inlinewiththis, thecompanyenvisionsitselfasDenmark’smostpresent ITservice,embodyingtheconceptof“presence”intwo significantways.Firstly,byestablishinggeographical locationsacrossthecountry,CoworkItensureslocal accessibilityandresponsiveness.Secondly,andequally important,theorganizationplacesgreatemphasison beingpresentforitscustomers,prioritizingmeaningful interactions,anddeliveringahighlevelofpersonalized service.

Thissolutionofferssuperioradvantagesfroman environmentalandcoststandpointbyleveraginglocal supporton-site,settingusapartfromourconsolidated competitors.Thus,italignswithESGgoals,providing enhancedeffectivenessandpresenceandservingasa moreenvironmentallyfriendlysolution.

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COVER STORY

“ When business is good – that's when you have to push to stay ahead of the curve!
Just like sailing – you always have to move just a little bit faster than the environment you are in – to stay in control….”
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CoworkIt’svisionrevolvesaroundcreatingastrong nationwidepresencewhilemaintainingalocalized approach.Byfocusingonhavingtherightpersonnelineach locationandleveragingtheirspecializedskills,thecompany ensuresacomprehensiveserviceofferingforclients.While specializationinareassuchasERPorITsecuritysystemsis highlyvaluedinthedigitallandscape,CoworkIt’ssetupand networkenablecoworkerstospecializewhilestillproviding thefullrangeofservices.Thisapproachstrikesabalance betweenexpertiseandbuildinglastingrelationshipswith customers,offeringthemacompleteandtailoredsolution.

CoworkIt’sDecentralizedandPersonalizedApproach

CoworkItdistinguishesitselfintheITserviceindustryby offeringlocalandcurrentITsupportandservicesona nationwidescale.Unlikecompetitorswhoconsolidate operationsincentralizedlocations,CoworkIttakesa decentralizedapproach,ensuringthattheirservicesare deliveredbylocalteamsinvariouscommunities.This approachenablesthemtoestablishstrongerrelationships withsmallandmedium-sizedbusinesses(SMBs)by providingaccessibleandpersonalizedsupport.

WhileCoworkItembracesautomationandstaysatthe forefrontoftechnologicaladvancementsintheITspace, theyrecognizetheenduringimportanceofthehumanaspect intheindustry.Understandingthat“peoplestillbuyfrom people,”CoworkItemphasizesthesignificanceofbeing presentandbuildingmeaningfulconnectionswith customers.Thisfocusonmaintainingapersonaltouchsets themapartfromlargercompetitorswhomayoverlookthe valueofgenuinehumaninteraction.

NavigatingtheCompetitiveBusinessLandscape

Madsstronglyemphasizesthevitalroleofproactive leadershipinahighlycompetitivebusinessenvironment. Accordingtohim,leadersmustnotpassivelywaitfor circumstancestounfoldbutrathertakechargeby meticulouslyplanningandanalyzingmarkets,tracking globaltrends,andunderstandinglocalshifts.Bydeveloping robustriskmitigationstrategies,leaderscananticipate futurebusinessneedsandproactivelyaddresspotential challenges,eventhosethatmaynevermaterialize.Mads believesincollaborativeandtransparentleadership, fosteringanenvironmentthatvaluesinnovation,creativity, andsharedresponsibility.Recognizingthatnosingleleader cannavigatethecomplexbusinesslandscapealone,he advocatesforcollectiveefforts,constantgrowth,anda commitmenttoinvestinginthecoremission.

HarmonyontheHighSeas

Madsisasailoratheartandfindssolaceand connectionthroughsailing,whichhasbeena lifelonghobbyandlifestyle.The uncompromisingenvironmentoftheseahas taughthiminvaluablelifelessons,including problem-solving,creativity,andteamwork.With aproblem-solvingandcan-domindset,Mads bringshiscreativeabilitiestobothworkand home,enjoyingrenovatinghislivingspace.In Denmark’scultureofpromotingwork-life balance,Madsbeginshisdayswitharefreshing swimandbikeride,settinganoptimistictone andprovidingtheenergyandmentalclarityto handleworkchallengeswhilemanagingfamily obligations.Savoringtheluxuryofsailingwith hislovedonesnearbycompleteshisharmonious life.

GuidingPrinciplesforThriving Entrepreneurs

Madsoffersinsightfulguidanceforbudding entrepreneursaspiringtoexcelintheindustry. Heunderscoresthesignificanceofentrustingthe expertiseoftheindividualsresponsiblefor runningandsupportingthebusiness,valuing theirinputandkeenobservationsonindustry trends.Madsadvocatesfortherecruitmentof exceptionaltalent,recognizingthevalueof assemblingateamwhereone’sowncapabilities arenotthesolesourceofexpertiseandfostering anenvironmentofdiverseknowledgeandskill.

Furthermore,heemphasizestheimportanceof cultivatingpursuitsoutsidetherealmofwork thatfacilitatecompletedisengagementand mentalrespite,enablingindividualstodisengage fromtherigorsofprofessionallifeandfoster rejuvenation.Thisholisticapproachcontributes toenhancedperformanceandoverallwell-being.

Madsalsochampionstheexplorationofglobal environments,encouragingaspiringleadersto seekinspirationbeyondtheirimmediatespheres. Byexposingthemselvestovariedperspectives andexperiences,theycannurtureinnovationand adaptability,gainingacompetitiveedgeinthe ever-evolvingbusinesslandscape.

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CHILI publish

Management-KevinGoeminne(Co-founder&CEO)

URL- www.chili-publish.com

Founded-2010

Description-CHILIPublishisaCreativeAutomation platformprovidingtoolsandconnectionstobrands, agencies,andmerchants.Itimprovesgraphicalproduction inventiveness,scalability,andoutput,providingon-brand, tailored,high-volumecontentwhileencouraginga connectedmarketingtechnologyecosystem

CoworkIt

Management-MadsEhrhardt(CEO)

URL-www.coworkit.dk

Founded-2014

Description-CoworkItisarenownedITservice companythatservessmallandmedium-sized enterprises.Theyofferawideselectionof comprehensiveITsolutionstoefficientlysatisfyyour company'stechnologyrequirements,backedbya competentstaffofexperts

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Finrenes

Management-PetteriSalonen

URL-www.finrenes.com

Founded-2013

Description-FinrenesisaFinnishcompanyspecializing ininnovativetechnologyforconvertinglignocellulosic wastebiomassintobiogasandbrownpellets Their patentedsteam-basedprocessefficientlybreaksdown biomass,enablingefficientconversionintovaluableenergy resources.

Ideagen

Management-StephenWhyte(FounderandMD)

URL-www.qadex.com

Founded-1993

Description- Ideagenisaglobalsoftwarecompany thatprovidescomprehensivesolutionsforquality,risk, audit,andcompliancerequirements.Theirproductsare usedinavarietyofindustries,includingaviation, banking,lifesciences,healthcare,andmanufacturing.

HAKA Group

Management-FayezAlenazi(CEO)

URL-www.hakagroup.co

Description-MedallionAssociatesspecializesinreal estateadvisory,assetmanagement,property development,andtailoredmarketingforluxury projects Backedbyaskilledteam,theyofferexpert insightsandindustryknowledgetonavigatethereal estatemarketeffectively (CEO)

Founded-1967

Description-SheikhHasanAbdulKarimAlGahtani foundedtheHAKAGroup,whichisnowdirectedby hisson,KhalidHAl-Gahtani Thecorporationoperates inSaudiArabia'seasternregion,withcapabilities rangingfromrealestatetomanufacturing,investments toconsumerproducts.

Medallion Associates Limited

Management-MasoodAlAwar(CEO)

URL-www.medallionuae.com

Founded-2017

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mincap

Management-MadodaPapiyana(CEO)

URL-www.mincap.co.za

Founded-2008

Description-Mincapisaleadingfinancialservices companythatspecializesininvoicefinancing,purchase orderfinancing,asset-basedlending,capitalraising,real estatefinancing,debtcollectionmanagement,investments, insurancebrokerage,andcorporateperks Withconsistent professionalismandknowledge,weprovidecustomised solutions

P3.express

Management-FrankTurley(Co-Founder,Trainer &PMActivist)

URL-www.p3.express

Founded-2016

Description-P3expressisasimpleandeasy-to-use projectmanagementsystem.Itemploysacyclical method,includingmonthly,weekly,anddailycycles,as wellasactivitiesforcommencementandclosure.Itis open,free,andCreativeCommonslicensed

Payman Group

Management-JordanStoyanov(Founder&CEO)

URL-www.paymangroup.com

Founded-2020

Description-PaymanGroupisafintechcompany revolutionizingpaymentswiththeiruser-friendlywallet, paymentprocessingsolutions,andbillingservices. Theirmissionistosimplifyandmodernizepayments forindividualsandbusinesses,offeringseamlessonline, card,andmobilepaymentoptions

SupplyChainBrain

Management-JohnPeck(President&CEO)

URL-www.supplychainbrain.com

Founded-1996

Description-SupplyChainBrainisthego-tositefor supplychainnews,strategy,andinnovation Itprovides acomprehensiveplatformforsupplychain managementwithinsightsintotrends,bestpractices, andreal-worldcasestudiesviaitswebsite,newsletter, andsocialmedia

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How the Future of will Revolutionize Our

AI INDUSTRY

World

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ThefutureofAIindustryholdsimmense

promiseandpotential,poisedtorevolutionize varioussectorsandredefinethewaywelive andwork.Withanexpectedrevenueofastaggering US$390.9billionin2023,theindustryisonan upwardtrajectory,witnessingrapidgrowthand innovation.Asartificialintelligencecontinuesto matureandadvance,itsimpactisbecoming increasinglytangible,withbusinessesandindividuals harnessingitscapabilitiestodriveefficiency,enhance decision-making,andunlocknewopportunities.From autonomousvehiclestopersonalizedhealthcare,AIis reshapingourworld,creatingexcitingprospects,and transformingindustriesacrosstheglobe.Inthisblog, wewillseetheimpactandthefutureofAIindustry andhowweneedtobereadyforthat.

Currentimpact/growth

AI’simpactonthefutureofworkandlifeis transformative.Advancementsinmachinelearning, naturallanguageprocessing,androboticsare revolutionizingindustriesandreshapingourdaily routines.AIautomatestasks,boostsproductivity,and reducescostsintheworkplace.Manycompaniesnow emphasizeusingbotsandinstructingthemtocollect, extractandorganizethedata.Itcreatesnew opportunitiesforhumanstofocusoncomplex, creativeendeavors.

Beyondwork,AIimprovesconveniencethrough personalizedvirtualassistantsandenhanceshealthcare throughbetterdiagnosticsandtreatment.Addressing ethicalconcernssuchasdataprivacyandalgorithmic biasisessential.EmbracingAI’spotentialiscrucial foraprosperousfuture.

Industriesthatwillgetaffectedseverelyinthe future

1.

AutomotiveIndustry

● CAGR:55%

● Currentmarketsize:US$9.3billion(2023)

● Expectedmarketsize:US$744.39billion (2033)

ThefutureofAIindustryintheautomotivesectoris promising.Self-drivingcarsareatestamenttoAI’s currentimpact,utilizingadvancedalgorithmsand

sensorsforreal-timedecision-making.AI-powered voiceassistantsandinfotainmentsystemsenhancethe drivingexperiencefurther.AIstillhasuntapped potentialtoexplore.Ongoingresearchand developmentwillenableAItorevolutionizevehicle safety,predictivemaintenance,andintelligenttraffic managementsystems.Theautomotiveindustrycan lookforwardtoanexcitingfuturewhereAIcontinues totransformandshapethewaywedrive.

2.

ManufacturingandLabor-Intensive Industries

● CAGR:47.9%

● Currentmarketsize:US$97billion(2023)

● Expectedmarketsize:US$163.6billion (2026)

Manufacturingandlabor-intensiveindustriesarevital toeconomies,employingalargeworkforce.These sectorsinvolvephysicalproductionprocessesand significanthumanlabor.However,withtheriseofAI, theseindustriesareundergoingtransformation.AIis increasinglyintegratedintomanufacturing,enhancing efficiency,loweringcosts,andimprovingproductivity Automation,machinelearning,androbotics revolutionizeproductionlines,enablinghigher precision,fastercycles,andreducederrors.Although AIisstillinitsearlystages,itspotentialtoreshape manufacturingandlabor-intensiveindustriesis enormous.Itpromisesafutureofincreasedautomation andimprovedoverallperformance.

3. TraditionalMediaandBroadcasting

● CAGR:30%

● Currentmarketsize:US$8.4billion(2023)

● Expectedmarketsize:US$104.36billion (2030)

Traditionalmediaandbroadcastingencompass establishedformsofmasscommunicationlikeTV, radio,newspapers,andmagazines.Theseplatforms havelongbeenvitalforsharingnews,information, andentertainment.Althoughdigitalmediahasgained prominence,traditionalmediaremaininfluential. However,AItechnologyisincreasinglyplayingarole intransformingtheindustry AIisusedforcontent personalization,dataanalysis,andtargetedadvertising, enhancingtheefficiencyandeffectivenessof

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traditionalmediachannels.Asaresult,traditional mediaandbroadcastingareadaptingtoleverage AI’scapabilitieswhilemaintainingtheirenduring significance.

4. Healthcare

● CAGR:47.6%

● Currentmarketsize:US$14.6billion (2023)

● Expectedmarketsize:US$102.7Billion (2028)

Healthcareiscriticalforsafeguardingwell-being, avoidingdisease,andimprovingqualityoflife. Artificialintelligence(AI)hastransformedthe industry,enablingmoreaccuratediagnoses, effectivetreatments,andbetterpatientcare. MachinelearningandAI-powereddataanalytics areutilizedinmedicalimaging,drugdevelopment, electronichealthrecords,andpersonalized medicine.AIisrevolutionizingtheareaand holdingouthopeforbetterhealthcareresults becauseofitsabilitytoevaluatelargeamountsof medicaldataandassisthealthcarepersonnel.

5. RetailIndustry

● CAGR:30.3%

● Currentmarketsize:US$6Billion (2023)

● Expectedmarketsize:US$85Billion (2033)

Theretailindustryisavitalanddynamicsector, valuedattrillionsofdollarsglobally.It encompassesthesaleofgoodsandservices throughvariouschannels.Inrecentyears,the industryhaswitnessedsignificantintegrationof artificialintelligence.AIistransformingretail operations,improvinginventorymanagement, personalizingmarketingcampaigns,optimizing customerservicewithchatbots,andenhancing demandforecastingaccuracy TheadoptionofAI intheretailindustrycontinuestogrow, revolutionizingoperations,elevatingcustomer experiences,andenablingdata-drivendecisionmaking.Thistechnologicaladvancementisdriving innovationandshapingthefutureoftheretail landscape.

6. Finance,Banking

● CAGR:32.36%

● Currentmarketsize:$11.59billion(2023)

● Expectedmarketsize:US$64.03billion (2030)

Financeandbankingplayapivotalroleintheglobal economy,providingindividuals,businesses,and governmentswithessentialfinancialservices.The financesectorencompassesactivitiessuchas investing,borrowing,lending,andmanagingmoney, whilebankinginvolvesstoringanddistributingfunds. Technology,includingAI,hassignificantly transformedtheindustry.Financeandbanking extensivelyutilizeAItodetectfraud,assessrisk, executealgorithmictrading,andautomatecustomer service.Ithasexpeditedprocesses,improvedaccuracy, andenhancedcustomerexperiences,makingitan indispensabletoolforfinancialinstitutionsworldwide.

Howweneedtobeready

EventhoughhumansdevelopAI,AIwillbringa massivechangeinthelifeofhumans.Thereisgrowing evidencethatAIwilleventuallyreplacehumansin manyworkenvironments,whichcouldmakeitmuch moredifficultforpeopletosucceedintheirchosen careers.ButAIisalwaysgoingtobeunderprocess andprogress.Humanswillstillhavetheupperhand onlyiftheycanhandleandimprovethequalityofthe AI.

Let’slookatsomeofthepracticeswecanpracticeto stayaheadandincontroloftheAIindustry’sfuture.

1. ContinuedResearchandDevelopment

InvestinginAIresearchanddevelopmentiscriticalfor understandingitscapabilities,limitations,andpossible risks.Governments,academicinstitutions,and corporategroupsshouldinvestinAItechnology advancementandnewideas.

2. EthicalAIDevelopment

EmphasizingthecreationofethicalAIsystemsisvital. It’simportanttopromotetransparency,accountability, impartiality,andconfidentialitytoensurefairnessand safetyinAIalgorithmsanddecision-makingprocesses.

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Byestablishingstandardsandregulatory frameworks,wecanensurethatAIisused appropriately.

3. Human-CenteredDesign

DesigningAIsystemswithhuman-centered principlesinmindcanenhancehumanabilities insteadofreplacingthem.WecandesignAIsystems collaboratingwithhumansinmultiplefieldsby emphasizinghumanwell-being,values,andchoices.

4. LifelongLearningandUpskilling

InaworldwhereAIisquicklyadvancing, encouragingongoingdevelopmentandupskillingis critical.Wemayoptimizethepossibleadvantagesof AIwhileavoidingtheriskofjoblossbyproviding humanswiththeskillsandknowledgerequiredto workalongsideAIsystems.

5. MaintainingHumanCreativityand EmotionalIntelligence

Developingandrewardinguniquelyhumancharacteristics likecreativity,emotionalintelligence,analyticalskills, andsensitivitycanassisthumansinmaintainingan advantageagainstAI.Thesecharacteristicsarecomplex forrobotstocopyandarenecessaryformanyindustries, includingart,invention,andnurturing.

Inconclusion,thefutureoftheAIindustryholds immensepromiseandpotential.Astechnologyadvances atanunprecedentedpace,AIispoisedtorevolutionize countlesssectorsandshapehowweliveandwork. However,itiscrucialtostayaheadofitandonlygive partofthepowertothehandsoftheAI.Wehopethis bloghasprovidedyouwithvaluableinsightanda warningaboutthefutureofAIindustry.It’scrucialto prepareforsignificantchangesexpectedinthecoming years.

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President&CEO FastFetchCorporation 28 | SEPTEMBER 2022 28 | JUNE 2023

John c.Peck

A Groundbreaking Leader in the Distribution and Logistics Industry

InthecurrentCOVID-19crisis,wehavewitnessed emptyshelvesofgroceries.Thishashelpedus realizetheimportanceofe-commerceandwhywe needtoadapttoe-commercetechniques.The evolutionine-commercetechnologyhasincreased customerexpectations.“Today customers expect the time from placing an order to delivery of the order to be only a few days, a few hours or even less than an hour as drones become pervasive,”saidJohnC. Peck,President,andCEOofFastFetch Corporation.

Johnisaserialentrepreneurandhasfoundedseveral startupcompanies.In1987,heestablishedFoxfire TechnologiesCorporationandservedasChairman. In2006,heincorporatedFastFetchCorporation,a spinoffofFoxfireTechnologies,andlatersold FoxfirewhilecontinuingtooperateFastFetch independentlywithnojointownership.FastFetch's visionistomakescalabletechnologyavailableata pricepointaffordablebybothsmallandlarge distributioncenterswithanROIpaybackperiodof fewerthan6months.

Inthediscussionbelow,Johnshareshisviewson theevolutionofthesupplychainindustryandhow heandhisteamhavebeentacklingthechallenges. Herearethesnippets: What in your opinion makes FastFetch Corporation unique in your industry?

FastFetchhasnumerousdomesticandinternational patentsandotherIPthatseparatesourtechnology andmethodsfromothers.Weofferamultimodal suiteofsolutionsthatcombinevoice,light-directed,

andwirelessbarcodescanningtechnologies.Since wedesignandmanufactureourownhardware, firmwareandapplicationsoftware,itiseasyto customizetheuniquerequirementsofcustomers. Additionally,iteliminatestheneedforthemiddle man,thusmakingthesolutionsmoreaffordable.

So, are these solutions well suited in response to the COVID-19 outbreak?

Ithinktheuniquetechnologyofourlight-sensitive proximityswitchprovidesapartialsolutionto controllingthepandemic.Thisswitcheliminatesa mechanicalpushbuttontoconfirmpicking completiononacartorbay.Usingthisswitch,a warehouseworkercanwaveahandorobjectwithin afewcentimetersofatranslucentlenstoachievethe sameresultaspushingamechanicalbutton.In regardstothepandemic,theproximityswitchwill protectagainstthevirusastherearenocommon surfacestouchedbymultipleworkers.Another advantageisthattheproximityswitchwillnotwear outasthereisnorepeatedmechanicalaction.

How will you elaborate on your roles and responsibilities at FastFetch Corporation?

Myresponsibilitiesarefairlytypicalasthatofa CEO/Founderintermsofadministration,reporting tothegovernmentandcommunicatingwiththe technicalprofessionalswhodevelop,deploy,and supportourproducts.Additionally,Ienjoymyrole asatechnicalresourceforsales.Myresponsibilities inthisroleincludeconversingwiththeprospects andcustomersaboutthechallengestheyarefacing

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andfindingsolutionstothosechallenges.The solutionssometimesleadtonewinnovative productsforFastFetch.

Was there any difference in the working style due to the outbreak of COVID-19?

Yes,insyncwiththeresponsetowardsthevirus adoptedbymostcompanies,wetooshiftedto remoteworking.Althoughmostofourteamhas returnedtotheofficeonaroutinebasis,we continuetoallowanyteammatetochooseremote working.Andtomaintainsmoothcommunication throughoutthestaffweconductcompanyand teammeetingswithremoteconnectionsoftware. Likewise,thisremoteconnectionsoftwareisalso leveragedtoenableustotouraprospective buyer'sdistributioncenterusingasmartphone heldbytheprospect.Byusingthissoftwarewe canaskquestionsandgetcloseupviewsof importantpartsofthedistributioncenter,allwhile recordingasessionforlaterreview

Has the COVID-19 outbreak put forth any challenges for the company?

Pre-COVID,thesalescycleforourproductsused toaveragearound4-8monthsbecausethe financialandoperationalcommitmentsrequired wereoftenlargeandrequiredsignificantstudy. Thepandemicincreasedthesalescycletime.Due totheuncertaintythroughoutthemarket,many companieswereafraidoftheunknownand largelypostponedallnewprojectsforseveral months.Thus,mostofourordersfromtheearly phaseofthepandemicwerefromexisting customers.Duetothesurgeine-commerce,they expandedtheirFastFetchtechnologywithafull confidenceinthebenefitstobederivedwiththe expansion.

Fortunately,duringthelatesummer,thingsbegan returningtonormal.However,e-commerce customersfoundtheirdemandsforproductsdid notreturntopre-pandemiclevelsbutinstead continuedtogrowascustomersbecamehooked onhomeshopping.

Looking at the current growth demographic, what do you predict for the future?

Thepandemichasbenefitede-commerce companiesasshopperswereforcedtousehomeshopping-basedtechnologiestopurchaseitems

thatwouldnormallybepurchasedatretailstores.This acceptance andgrowthofe-commerceandrelated technologiesoccurredmuchfasterthanexpected.Recent reportsrevealthate-commercehasgrownby48%duringthe first6monthsofthepandemicratherthanthe15%annual growthraterecordedduringthepast5years.Asaresultof greatercustomerdemandforfasterdelivery,Ipredictmicrofulfillmentcenters,thatwillbelocatedwithin25milesof customersinlargemetropolitanareas,willbethenextbig waveine-commerce.

How are you reshaping or innovating the services to be in pace with the current trends?

FastFetchiscontinuouslymonitoringandmeasuringtrends andpublishingourfindingssoourcustomersandothers remainupdatedwithforthcomingchanges.Asmentioned earlier,therewillbeincreasingdemandformicro-fulfillment centers.Inmyopinion,asAutomatedStorageandRetrieval Systems(ASRS),includingrobotics,becomemorepopular, theywillnoteliminatehumanworkers.Humanshavethe flexibilitytoadapttochangesinproductsizes,shapes, locations,andfragilityattributesandcanoutperformASRS pickingtechnologiesinalmostallorderfulfillment applications.

Currently,wearebuildinganddeployinglow-cost,highly flexibleproductsthatenablehumanstobe2to5timesmore productiveintheirwork.Wewillcontinuetodevelopnew productsbeforetheyareneededtostayaheadofthe technologycurveandhavesolutionsreadywhenthechanges wepredictarrive.

I get enjoyment out of talking with prospects and customers about the challenges they face and finding solutions to those challenges. ‘‘
30 | JUNE 2023

Masood Al A war

MasoodAlAwar

32 | JUNE 2023

Realestatefirmsneedtoembraceinnovationand havealong-termvisioninordertosucceedinthis transformativeage.Thechallengeisbecoming increasinglymoredifficultastherealestatesectordeals withdisruptivefactorsandtheanticipatedrepercussionsof thepost-COVID-19pandemic.Overtime,theUAEhad manycrises.However,astrongandforward-thinking leadershiptooktheadvantageofcrisestostrengthenits positionasamajoreconomicpower Asaresult,theUAE hasgainedmoreknowledgetobetterleadtheMiddleEast, and ,aDubai-basedprivaterealestate Medallion investmentfirm,isworkingtocontributetothesolutionand encouragegreatness.

Thepandemichasdemonstratedthatnobodyisimmune, includingpeopleaswellasbusinesses,governments,and financialmarkets. ofMedallion,is MasoodAlAwar,CEO abrilliantthinker,andhissuccesshasbeenlargely attributedtohisagility,resilience,preparation,andpeoplefirstmentality.Togetherwithoutstandingexecutivesand motivatedemployees,Masoodcreatedaplatformof excellencewithdisruptingstrategiesandinsightstooffer theirclientsatremendousamountofvalue.

BornWinner

Masoodhasvastexperienceinfinance,politics,andreal estatespanningmorethan30years.Hegraduatedfromthe firstclassoftheHHSheikhMohammedBinRashid LeadershipDevelopmentProgramin2005andhasanMBA fromtheUnitedKingdom.Furthermore,hehaspursueda novelrealestateinvestingstrategyintheUAEbyfusinghis experiencesinthepublicandprivatesectors.InDubaiin 1990,whilecompetingfortheUAEasaSnooker Champion,healsoachievedthefeatofdefeatingSteve Davis,thesix-timeworldchampioninsnooker.

AstheCEO,heisresponsibleforensuringthatMedallion effectivelydeliversitsgoodsandserviceswhileupholding thecorporateprinciplesofresponsibility,honesty, professionalism,courage,andinnovation.Heiswaryofthe

statusquoandafierceadvocateforchangeashewas instrumentalinorganizingthefirstconferenceonsmart citiesandsmarthumancapital,“SmartLivingCity,”which broughttogetherdecision-makers,experts,and professionalsfromaroundtheworld.

Masoodalsoworkedforseveralwell-knownrealestate companies,includingEMAARProperties,SOROUHReal EstatePJSC,TASWEEKRealEstate,andDUBAI PROPERTIES,adivisionofDUBAIHOLDING.Heheld executivepositionsandgainedexperienceinallphasesof thedevelopmentlifecycleinboththeemiratesofDubai andAbuDhabi.

DisruptingtheDubaiMarket

MedallionAssociatesisaprivaterealestateinvestment companywithofficesinDubaithatprovideadvisory services,assetmanagement,financing,anddevelopment. TheDubaiLandDepartmentappointedthebusinessasan internationalpromotionaltrusteeinFebruary2018,andby November2019,thecompanyhasopenedofficesin MalaysiaandLondon.Sincethen,ithasobtainedintricate financingtotalingmorethanDh5.5billionforthevarious itemsintheDubairealestatemarket.

AccordingtoMasood,themottooftheMedallionis“Never turnyourbackonacrisis.Instead,bouncebackeven stronger.”Hebelievesthat,whilechangecanpresent challengesforestablishedcompanystructures,itcanalso presentenormousopportunities.Thecompanyisadamant thattheattractivenessofforeigninvestmentafterCOVID19willbecloselytiedtotherecoveryprogramsputin place.MedallionAssociatesemploysinnovativetechniques toinjectliquidityintotheDubaimarket.

Tocreate4,000affordablerealestateapartments, Medallion’sdevelopmentcompanybegantheprocessof negotiatingprivate-publiccooperationin2019. Furthermore,tocompletetheproject,whichisvaluedat morethanDh2billion,MedallionworkedwithEuropean

“Medallion has attracted foreign investors through competitive, complex, and innovative deal structures that have placed performance at the center of their proposals, with clearly defined
33 | JUNE 2023
best practices and KPIs.”

contractorsandprojectmanagers,Asianinvestment bankers,governmentassetandpropertymanagersfromthe UAE,andamajorityshareholderfromDubai.Inaddition, thecompanyisinvolvedina$300millionoverseas businessthatwillrequirefinancialreorganizationbeforeit canbepromotedinME.

RealEstateServices

MedallionAssociateshasextensiveexpertiseinproviding realestateconsultancyandinvestmentservices.Helping clientsfromthebeginningofarealestateprojecttoits effectiveconclusionandcustomerrelationshipmanagement areitsprimarybusinessactivities.Thebusinessfacilitates connectionsbetweendevelopers,investors,andcustomers. Itscarefullyselectedfundsforparticulardevelopments provideabove-averagereturnsandfinancialsecurity.

With20yearsofbusinessandasuccessfultrackrecordof managingavarietyofassetclasses,Medallion’sprime servicesinclude:

• ASSETMANAGEMENT

• PRIVATEEQUITY

• ADVISORY

• REALESTATEINVESTMENT

• SALESANDMARKETING

AStepaheadofCOVID

Masoodpredictedthepossibilityofamoreextensive worldwideproblemafterthecoronavirusfirstappearedin

Wuhan.Earlyin2020,Medallionexecutivespredictedthat theCOVID-19outbreakinChinacouldspreadgloballyand sparkasignificantliquiditycrisis.Aspartofitsconsulting business,thecompanyputinalotofefforttobuilda financestructuringproduct,andthereisnowalotof demandfortheseproducts,whichprovidesophisticatedand creativefinancingmechanisms.

Everyoneisattemptingtomanagethepost-covid-19 reopeningaswellasthefinancialeffectsofthepandemic. Incontrast,Medallionisusingitsreputationforintegrity anddependability,whichissupportedbyreputable specialists,todrawinforeigninvestors.Thecompanyis winningcommercialstrategiesbyexecutingthestrategy andexploitingitsaccountabilityvaluethrough 'Performance,’clearlydefinedKPIs,andbestpractices.

StrongMindset

Masood Al A war

MasoodisconfidentthatDubaiwillemergefromthe economiceffectsofthecoronavirusinastrongerposition andwithmoreknowledgebecausetheemiratehas historicallyweatheredmanycriseswiththehelpofits strongandimaginativeleadership.

Masoodquotes,“Adestination’sattractivenesstoforeign realestateinvestorswillbehighlydependentonsupport fromgovernments,andDubaiisputtingtogetheroneofthe strongestandmostgenerousrecoveryplans.Medallion Associatesaimstobepartofthisgreatcountry’sstrongand resurgentrecovery.”

34 | JUNE 2023

INCLUSION AND DIVERSITY

IN THE WORKPLACE

Key Strategies for Success!

Canyouimagineaworkenvironmentwhere

companiesexpecttheiremployeestoperformtheir bestdespitefacinggender,ethnicity,language,or personalchallenges?Itisimprobable.Inclusionand diversityarecrucialintheworkplace,whichiswhythey playavitalrole.Althoughawarenessofthisconcepthas existedforsometime,itwasn’tuntilthelate1960sthat organizationsbeganactivelyimplementingit.Sincethen, theoutcomeshaveconsistentlyshownimprovement.Ifyou arecuriousaboutthisconcept’sorigins,evolution,and currentstatus,weinviteyoutositbackandrelaxaswe exploretheseaspectsinthisblog.

WhatdoesInclusionandDiversitysignify,andwhen andhowdiditbegin?

Inclusionanddiversityintheworkplaceencompass assemblingdiverseindividualswhocollaborate harmoniouslytowardsasharedobjectivewithoutsubjecting

anyonetodiscriminatorytreatmentthatmay underminetheirsenseofsecurityandhindertheir productivitywithinthedesignatedworkenvironment. Theideawasimplementedinthelate1960sorearly 1970s,althoughpeoplehaddiscusseditbefore.The visionarywhopioneeredtheutilizationofthis approachwasconsiderablyaheadoftheirtime.

Subsequently,officialinitiativeswereundertakenby notableorganizationssuchastheEqualEmployment OpportunityCommission(EEOC)andtheNational OrganizationforWomen(NOW)duringtheeraofthe CivilRightsMovement.

Thoughthepreciseoriginsofthisconceptremain undocumented,thereareindicationsfromhistorical recordsthatitwasgraduallyintroducedwithin organizationalsettings,eachwithitsdistinct approach.

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● GeneralElectric(GE)-1960-establisheda diversitytaskforcetoaddressworkforcediversity deficiencies.

● IBM-1970-Launched“PeopleofColorin Management”diversityprogram

● Procter&Gamble(P&G)-1980-Initiated “WomeninLeadership”diversityprogram.

● AT&T-1990-Introduced“Diversityand Inclusionforthe21stCentury”diversity program.

Whyisitimportant?

Prioritizinginclusionanddiversityintheworkplacecan yieldpositiveresultsfororganizations.Astudyconducted byMcKinsey&Companyhasrevealedcompelling findingsthatdemonstratethevalueofsuchpractices.The reportindicatesthatthecompaniesinthetopquartilehave a35%higherprobabilityofachievingfinancialreturns thantheirrespectivenationalindustrymedians.Moreover, organizationsstronglycommittedtoinclusionand diversityhavereportedsignificantbenefits.

● Approximately70%oftheseorganizationsclaim toattractandretaintop-tiertalentmore effectivelythantheircounterparts.

● 65%assertthattheyoutperformtheircompetitors intermsofinnovation.

● 60%oftheorganizationsstatethattheir employeesexhibithigherengagementlevelsthan otherentities.

Furthermore,thereportestablishesacorrelationbetweena firm’sfocusoninclusionanddiversityanditsprofitability. Notably,organizationsrankedinthetopquartilefor inclusionanddiversitydisplaya25%greaterlikelihoodof attainingprofitabilitythanthoseinthebottomquartile. Thesefindingsunderlinethecompellingbusinesscasefor prioritizinginclusionanddiversitywithinorganizations.

HowcanyouputInclusionandDiversityinthe WorkplaceintoAction?

Well,therearemanywayshowyoucanimplementthis strategytogrowyourbusiness.Herearesometricksand techniquestoskyrocketyourcurrentresultsinto

somethingmassive.

1. AssessingYourExecutiveTeam

Thecompositionofyourexecutiveteamservesasa significantindicatorofyourentireworkforce,reflectingthe valuesandprinciplesofyourorganization.Itis,therefore, crucialtocultivateadiversetopmanagementteam encompassinggender,ethnicity,sexualorientation,and more.Arebothmenandwomenadequatelyrepresented? Areindividualsfromvariousculturalandreligious backgroundsgivenopportunities?

ThefollowinginfographicshowsthepopulationofFortune 500CEO’s.

Fortune 500 CEO Demographics

Gender:

Women: 24 (5%)

Men: 476 (95%)

Race:

Black: 3

White: 497

Other: 1

Sexual Orientation:

Gay: 3

Lesbian: 1

Straight: 496

Source: Boston Consulting Group

Whileexertingdirectcontroloverthecompositionofyour executiveteammaybelimited,itisimperativethatyou advocatefordiversityandinclusionintheC-suite,should theopportunityarise.Additionally,youcanfosterauthentic andtransparentcommunicationbetweenyourexecutives andemployees,attractingdiversetalentstoyour organization.

2. RecognizingandRespectingDiverseReligious andCulturalPractices

Establishinganall-encompassingorganizationalculture holdsimmensesignificanceinensuringthesuccessof diversityendeavorsandyieldingsubstantialemployee engagementandproductivitybenefits.Aviableapproachto fosteringinclusivityinvolvesaccordingtoduerecognition

37 | JUNE 2023

andrespectfordiverseholidaysandcelebrations.Forbes recommendsthatorganizationsuseaseparaterefrigeratorto storeKosherfooditems.

Moreover,whilecertaincompaniestraditionallyobserve ChristmasDayasadesignatedholiday,agrowingnumber nowofferflexiblefloatingholidaystoaccommodatethe religiouspreferencesoftheirentireworkforce.Cultivating anenvironmentwhereemployeesperceivetheir organization’scommitmenttodiversityandinclusioncan leadtoenhancedemployeeretention,therebyoffering tangibleadvantagestothecompany

3. InitiatingaDiscussiononGenderPayDisparity

Genderpaydisparityremainsacontroversialissuein numerousorganizations.Establishingtrustandfostering inclusivitywithintheworkforcedependonacompany’s transparencyregardingitspoliciesandeffective communicationaboutthem.Incaseswheregenderpay imbalancesexist,itisessentialtocreateopenchannelsof communicationthatenableemployeestoexpresstheir thoughtsandopinions.

Furthermore,itiscrucialtoarticulatethecompany’scurrent orfuturestrategiesforrectifyingthegap,ensuring employeesfeelreassuredbytheorganization’scommitment toaddressinggenderpayinequalityactively

● Whenpresentingdatarelatedtosuchpolicies,itis imperativetorefrainfromadoptingadefensive stance.

● Whenthedataappearsbiasedduetovarious factorslikedisparitiesbetweenmaternityand untakenpaternityleave,itisvitaltoprovidea straightforwardandclearexplanationto employees.

4. PromotingInclusiveThinkingforEnhanced Diversity

Byactivelypursuingdiversehiringpractices,your companycanfosteraculturethatembracesdiversethinking andbenefitsfromculturallyvariedperspectives.However, achievinglastingimpactrequiresmorethanjustassembling adiverseworkforce;itnecessitatesacomprehensive approachtoinclusivity.

Itisimportanttoacknowledgethatpeoplefromdifferent backgroundsandagegroupsmayhavediffering

perspectivesonworkplaceissuessuchasdresscode, emailetiquette,evaluations,andparticipationin meetings.Thus,understandingthinkingpatternsis importantatanindividuallevelandcrucialforteams, departments,andtheentireorganizationto comprehendhowothersfeel.

Byembracingdiversethinking,yourcompanycan harnessamultitudeofideasandreceivevaluable feedback,allwhilecultivatinganenvironmentwhere everyonefeelsvaluedandconnectedtoashared mission.

5. EstablishingaMultigenerational Workforce:EmbracingDiversityand Inclusion

Inthecurrentemploymentlandscape,themillennial generationconstitutesthepredominantportionofthe workforce.Creatinganinclusiveenvironmentthat valuesdiversityrequiresbuildingateamthat welcomesindividualsfromdifferentagegroups.It’s importanttonotethatpeoplebornfrom1981onward, oftenviewedastech-savvy,belongtothemillennial generation.Consequently,oldermillennialsmay possessadifferentlevelofproficiencywith technologytoolsthantheiryoungercounterparts.

Thisdiscrepancybecomesapparentincommunication practiceswithinorganizations.Someemployeesare moreinclinedtowardsutilizingsocialmedia platformsorgroupchatfunctionalities,while individualsfromoldergenerationsmayexhibita morereservedattitudetowardsembracingsuch communicationchannels.

Communicationprofessionalsshouldconsider investinginacomprehensiveworkforce communicationsplatformtoaddressthisissue.Sucha platformwouldfacilitatetheseamlesscreationand disseminationofmessagesthroughchannelspreferred byemployees.Byadoptingthisapproach, communicatorscaneffectivelytailortheirmessages toresonatewithindividualsfromallgenerationsand encourageactiveengagement.

Deloitte’sresearchrevealsthatover80%of millennialsexperienceaheightenedsenseof engagementwiththeirworkwhentheiremployers fosteragenuinelydiverseworkplaceculture.

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Howisitgoing,andwhataretheoutcomes?

BasedonasurveyconductedbyDeloitte,a significantmajorityofemployees,amountingto 82%,recognizethesignificanceofdiversityand inclusionincontributingtotheirorganization’s overallsuccess.

Furthermore,theWorldEconomicForumconducted astudyrevealingthatcompanieswithdiverse leadershipteamsaremoreinclinedtofoster innovationandyieldgreaterprofitability.However, thecurrentstateofaffairsintheUnitedStates indicatesasubstantialgapbetweentheworkforce compositionandexecutive-levelpositionsheldby certaindemographicgroups.

● Women comprise 47% of the workforce but only 24% of executive-level positions.

● Black employees comprise 13% of the workforce but only 6% of executive-level positions.

● Hispanic employees comprise 17% of the workforce but only 4% of executive-level positions.

Source: Boston Consulting Group

BenefitsofDiversity:

● Companieswithdiversemanagementteams havea35%higherlikelihoodofachieving financialperformancethatsurpassesthe industryaverage.

● Diverseteamsaremoreinnovativeand creative.

● Diverseteamsarebetteratunderstanding andservingcustomersfromdifferent backgrounds.

Inconclusion,promotinginclusionanddiversityin theworkplaceiscrucialforethicalreasonsand strategicadvantages.Embracingdiverseperspectives andexperiencesfostersinnovation,employee engagement,andstrongerrelationshipswith customersandcommunities.Byprioritizinginclusive practices,organizationscreateenvironmentswhere

individualscanflourishandmakemaximum contributionsdrivingsustainablebusinesssuccess.

FAQ’s

1. Whatisinclusionanddiversityinthe workplace?

Diversityencompassestherangeofdifferences presentamongindividuals,suchastheirrace, ethnicity,gender,sexualorientation,age,disability, religion,andotherpersonalcharacteristics.Inclusion referstothepracticeofcreatingaworkplace environmentwhereeveryonefeelswelcomed, respected,andvalued,regardlessoftheirdifferences.

2. HowcanIbeanadvocatefordiversityand inclusionintheworkplace?

Therearemanywaysthatyoucanbeanadvocatefor inclusionanddiversityintheworkplace.Someof theseinclude:

● Talktoyourcolleaguesabouttheimportance ofdiversityandinclusion.

● Speakupwhenyouseeorhearsomething discriminatoryoroffensive.

● Getinvolvedinyourorganization’sdiversity andinclusioninitiatives.

● Supportfororganizationsthatpromote diversityandinclusion

3. Whataresomeresourcesforlearningmore aboutdiversityandinclusion?

Thereareanumberofresourcesavailabletohelpyou learnmoreaboutdiversityandinclusion.Someof theseinclude:

● TheSocietyforHumanResource Management(SHRM).SHRMoffersa varietyofresourcesondiversityand inclusion,includingarticles,webinars,and trainingprograms.

● TheDiversityandInclusionCouncil.The DiversityandInclusionCouncilisanonprofitorganizationthatprovidesresources andtrainingondiversityandinclusion.

● TheNationalDiversityCouncilisanonprofitorganizationthatsupportsdiversity andinclusionintheworkplace.

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40 | JUNE 2023

Peeri Salonen

A Determined Leader making a Difference in Energy Industry

Inordertosucceedasanentrepreneur,onemustbe

persistentandhavetheconvictiontocarryouttheir plans.Entrepreneurshipintheenergysectorisdifficult becauseitisevolvingwithnewtechnologies,andit’s importanttokeepanopenmindandstayupdatedonissues relatedtotheindustry.Theenergyindustryhasbeenaround forcloseto25yearsandisverydifferentfromother industriesasitundergoesfrequentovernightchanges.

Finrenesisoneofthefewcompaniesthathavemanagedto keepupwiththecontinuouslychangingmarketplace.The companywasestablishedtodevelopandcommercialize technologiesforturningbiowasteintoenergy.Thecompany developsandcommercializessolutionsforconvertingwaste biomassintoRenewableNaturalGas(RNG).

WhiletheunprovokedRussianinvasionofUkrainealtered thecourseofhistorybyaffectingsecurity,theavailabilityof oil,andfood,ithasbeenablessingindisguiseforFinrenes becauseithasbeenworkingtogetridoffossilfuels includingRussiannaturalgas,andhasasolutionready.The companyisledbyPetteriSalonen(CEO).Withhiskeen interestintechnologyandBioFuelFab,heisguidingthe companyinthecorrectdirectionandhopestofind Europeanpartnerstobuild10BioFuelFabstosupply biomethane.

JourneytoMakingaDifference

PetteribeganhiscareerworkingforNokiaandSamsungin themobileindustry.HejoinedNokiaintheearly1990s whenthecompanywasstillinitsinfancyandeverything wasstillopen.Petterigainedalotofknowledgefrom globalbusinessandtechnologicaladvancementand introducednumerousimprovementstothesmartphoneand mobileimagingmarkets.Tostandardizethecamera interface,PetterioversawaMIPIteamthatworkedwiththe entireindustry.Heco-createdtheCSI-2,thefirstmobile camerastandardthatwasreallyembracedbytheindustry andisstillusedinthemajorityofmobiledeviceswith cameras.Companiescouldcreatenewcamerasandimaging solutionsbecauseofthestandardizedinterface,whichhas mademobileimagingthemostpopularformofimagingin everydaylife.

In2010,followingNokiaandSamsung,Petteritooka sabbaticalandconcludedthatthefinemobiledevice industrywasmatureandthatheneededfreshchallengesin areasthatmattered.Soonafter,Petteriunderstoodthat energywasthenextbigthingandthatenergysecurity wouldbeaproblembecauseclimatechangewasalready viewedasaworldwideconcern.Petteridecidedtodothe basicresearchonwherethereareunderutilizedlarge-scale energysourcesandmakeadifferencewithFinrenes.

41 | JUNE 2023

Onedaywhilevisitingthecountryside,Petteristoppedata grainfield,justbeforeharvest.Heunderstoodthatpeople onlyconsumethetop4inchesofgrainandleavethe2feet ofstrawtorotintheground.Hefirstconsideredusingstraw asasourceofenergyandsearchedforadditionalunder-or untappedbiomasssourcesbeforecomingupwiththeidea ofusinglignocellulosetoproducebiomethanebecause thereisatremendoussupplyoffeedstockavailableand verylittleotheruseforthematerial.

EstablishmentofFinrenes

Finreneswasestablishedin2013followingafewyearsof covertactivity.Thecompanyconductedfundamental researchontheuseoflignocelluloseafteritwasfounded, anditproducedthetheoreticalmodelthatwouldbe reviewedbytheuniversityinTampere.Followingthe model’sapproval,Finrenessubmittedaninternational patentapplicationandbeganusingrealtestingtools.The goalofthecompanyistoreplacefossilfuelsanditoperates underthemotto“Nothinggoestowaste.”

ThemethodimplementedbyFinrenesinaconceptknown as“BioFuelFab,”producesbiomethaneandbrownpellets. Thecompanycreatedanindustrialdesigntoproduce biomethanefromlignocellulosefortheREPowerEU programoftheEUCommission.Inadditiontobeing appropriatefora50GWhinstallationofliquified biomethane(10tonnesofliquifiedbiomethane/day),its fundamentaldesignrespondstotheREPowerEUmiddlesizebiomethaneinstallationof4MillionCubicMeters (MCM).

ProminentServices/Solutions

Asystemandtechniqueforprocessingbiomasshavebeen patentedbyFinrenes.Biogasandbrownpelletsmadefrom lignocellulosicwastebiomassaretheproductsofFinrenes Solution.

Benefits of Finrenes technology include:

• Usingdifferenttypesofwastebiomass,including woodchips,hogwood,bark,andcoconuthulls

42 | JUNE 2023

• Theprocessdoesnotneedexternalenergy,resultingin lowoperatingcosts

• Pretreatmentwithsteaminsteadofenzymes

• Increasebiogasprocessspeed,triplecapacityforthe biogasprocess

• LowOPEX,shortinvestmentpaybacktime

• Brownpelletscanbeusedasfuelandfertilizer, loweringoverallbusinessrisk

BeliefsinLeadershipandResponsibilities

Petteribelievesthatrunningacompanyisreallydifficult. Butifoneperseveres,onewillfindtheanswerandmove forward.Petteripersonallydoesn’trecallanyofthe difficultiesbecausehethinksit’sbesttomoveon.At Finrenes,heisinchargeofeverythingastheCEOofa start-up,fromtechnicaldevelopmenttobusinessstrategy ThecorestaffatFinrenesissmall,butallareaccomplished individualsthatarepassionateaboutrealizingthe company’smission

AnticipatedProducts/ServicesandCustomerFeedback

Basedoncustomerinputandmarketneeds,Finrenesis developinganewofferingandwillprovidenewsolutions. Petteriiseagertoexploretheworldinallitsfacets.The companyisinanewsituation;itcollaborateswithits clientsandpartnerstoensurethehighestlevelofclientand staffsatisfaction.

Whenaskedaboutapieceofadviceforaspiringyouth, Petteriresponds, “Be patient and remember to live with the process. Being an entrepreneur is taxing, you don’t get to take time off often. Remember to take time for your family and other loved ones and enjoy your time, they give you the strength to make your dream come true.”

“The goal of Finrenes is to replace fossil fuels and operates under the motto "Nothing goes to waste.”
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Founder&MD QADEX 46 | SEPTEMBER 2022 46 | JUNE 2023

STEPHEN

WHYTE

A Leader Transforming the Food Supply Chain Industry

Asthesayinggoes,“Nothing in life goes in vain, you learn from your experiences.”

Today,weallarefacinganextremely difficulttimeasthewakeofCOVID-19has thrownvariouschallengesatus.Ithasnotonly affectedthewayoflivingbutalsothewayof businessoperations.Similarly,theaftermathcan beseeninthesupplychainandlogisticssector Suchacrisisdemandsaleaderwhohas experienceinovercomingchallenges—Stephen Whyte,Founder,andMDofQADEXfillsthe shoesperfectlywithanevergiveupattitude.

TheinspiringstoryofStephenbeganin2001 whenhelefthisboard-levelcorporatejobtostart hisfirstbusiness.Astheysay,nothingcomes easy,hewasunabletoscaleprofitablyinhisfirst businessbutthatgavehimtheideafor QADEX—foundedin2007.Sincethenthereis nolookingback.Thecompanyhasbeenselffundedfromcashflowandhasgrownfromateam of2toover50today.Overtheyears,ithas achievedprofitable,sustainable,growthof25% CAGR.

Tounderstandbetterabouthisentrepreneurial journey,theteamofMirrorReviewtookan exclusiveinterviewwithStephen.Hereisa quicksnippetfromtheinterview.

Is there any unique quality of QADEX that has helped it flourish in all these years?

Thereasonforourlongevityisourmissionto enablestepchange improvementsinfoodsafetyalongwithnew productdevelopmentandcustomercare.We havebeenachievingthisthroughourvisionof deliveringdigitaltransformationinour customersprocessesaswellastheuseofbig data/dataanalytics.Foodsafetymanagement usingbigdata/dataanalyticshashelpedusin providingearlywarningsofwhereproblems maybeemerging.

Evidently, COVID-19 is adversely affecting globally. Brief us to what extent COVID-19 has affected the operations of QADEX.

Yes,COVID-19hascausedalotofdisruption bothtohumanlivesaswellastotheglobal economy.Ifeelithasmassivelyimpactedthe customerswhoareinthefoodanddrink businessesandhaveanessentialroleinkeeping thenationfed.ComingbacktoQADEX,10%of ourcustomershavebeenadverselyimpacteddue

47 | JUNE 2023

totheirfocusonthefoodserviceandhospitality industrywhichhashadtoshutdowninmany instances.Fortheremaining90%ofourcustomers, theyhavebeenverybusyandhaveseenmassive valuefromtheirusageoftheQADEXsoftwareasit enabledfoodsafetyteamstoworkfromhomeand remainhighlyproductive.

How have QADEX's solutions evolved—especially in the current times?

WeareproudofthefactthatQADEXistheonly solutionthatfullyintegratesallaspectsofnew productdevelopment,foodsafety,andconsumercare inasingleplatform.Recently,wehavelaunched STARIndex.Itaddressesthegrowingneedfor businessestobecomeresponsibleandaddressthe climatecrisis.ESG/CSRisbecomingahighpriority andSTARIndexdeliversinformationthatcanbe actedupon-'actionableinsight'-onthewiderrisks acrosssupplychainsandinvestments,withan overviewofpolicies,activity,andengagementin Sustainable,Technical,NaturalAssets,and Responsiblesourcing.

Moreover,asaleaderinthesupplychainandlogistics industry,wehavetobemoreresponsiblewhile makingdecisions,especiallyinthecurrenttimes.We areworkingveryintensivelywithSTARIndextohelp thefoodanddrinkindustrytocontributetosolving theclimatecrisis.

Has COVID-19 changed or reshaped your leadership in any manner?

Tobehonest,COVID-19hasbroughtseveralchanges, sincethestartofCOVID-19,myworkingstylehas changed.Duetothechallengesofdeliveringduring thedisruptionofthepandemicwhenstaffarenot office-based,Ifeelmorebusinessesaregoingto undertakeadigitaltransformationoffoodsafetyand newproductdevelopment.Iamnolongertraveling3 daysperweekbutactuallyachievingmuchmore usingwebconferencecalls.Atpresent,Iamfocused oncreatinganenvironmentforthegreatpeoplethat wehaveinourbusinesstobetheirbestand continuingtodeliveroutstandingsoftwareand customerservicestotheover16,000foodfactories thatwesupportglobally

Amid crisis what is the biggest challenge that you encounter and how are you and your team tackling it?

SincetheCOVID-19outbreak,wehavewitnessed severalchallenges.However,thebiggestchallenge thatwefacedwasfundingourgrowthfromcashflow withoutexternalfundinganddebt.Wehavechosen thispathasitisnotpossibletodeliverlongterm valueforourcustomerswiththeshorttermhorizon offinancialinvestors.Thisapproachhashelpedto raiselotsofmoneyinthetechnologyspace,develop software,andthenaimforstellargrowthtoplease investors,butthismodeldoesnotdeliverforfood anddrinkbusinesses.Thesestartupscanburn throughalotofcashandthendisappear,orpivot, leavingcustomersdisillusionedaboutdigital transformation.

Do you have a motivational mantra to encourage teammates in these tough times?

Asofnow,thereisnomotivationalmantra,Ibelieve inencouragingourpeopletochallengethemselves, pushthemselvesandnotworryaboutmaking mistakesastheonlywaytoavoidmakingmistakes isbynotpushingforward.Webelieveinhiringthe bestpeoplewhohaveacustomer-orientedvision andprovidethemwithexcellentsystems.This processallowsthemtoperformwellandimpress customerseveryday.

I encourage our people to challenge themselves, push themselves, and not worry about making mistakes as the only way to avoid making mistakes is by not pushing forward. ‘‘
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