The 10 Visionary Business Leaders, 2023

Dan Mountstephen

EDITOR’S LETTER

Inspiring Excellence, Driving Change!

DearReaders,

TInthisedition,weexploretheprinciplesandphilosophiesthatdrivethesebusiness visionaries.Theirwisdom,insights,andexperiencesofferinvaluablelessonsforaspiring entrepreneurs,executives,andbusinessenthusiastswholooktomakeamarkinthecorporate world.

WelcometothisexclusiveeditionofMirrorReview,wherewecelebratetheexceptional individualswhoshapethebusinesslandscapeoftodayandinspirethevisionariesoftomorrow Inthisissue,“The10VisionaryBusinessLeaders,2023,”weturnourspotlightonten remarkablebusinessleaderswhoaredrivinginnovation,fosteringgrowth,andpushingthe boundariesofwhatispossible.

OurcoverstoryfeaturesDanMountstephen,theSeniorVicePresidentofSaviyntInc.,atrue exemplarofwhatitmeanstobeavisionarybusinessleader.Dan’sstrategicbrillianceand unwaveringcommitmenthavepropelledSaviyntInc.totheforefrontofthecybersecurity industry Withinsightsintohisjourney,challenges,andtriumphs,thisprofileisatestamentto hisdedicationtocybersecurityandhisvisionaryleadershipthatsetsthestandardforthe industry.

Beyondourcoverstar,wepresenttoyouacuratedselectionofinfluentialbusinessleaderswho aredrivingpositivechangeindiversesectors:Dr AmyCook,AutinOgilvie,Dr.MayIkeora, andLaurenDannay.Eachoftheseprofilesoffersaglimpseintothemindsandlivesoftheseten remarkablebusinessleaderswhoarechartingthecourseforthefuture.Theyremindusthat businesssuccessisnotjustaboutprofits;it’saboutimpact,innovation,andanunwavering commitmenttoexcellence.

Asweexploretheirjourneysandaccomplishments,wehopeyoufindinspirationintheirstories andperhapsevenasparktoembarkonyourvisionarypath.Weareproudtopresentthisedition, “The10VisionaryBusinessLeaders,2023,”andweencourageyoutoabsorbthewisdomand insightsofferedbytheseremarkableindividuals.

Theircollectivevisionisatestamenttothelimitlesspossibilitiesintheworldofbusiness,and theirstoriesareasourceofinspirationforallthosewhostrivetomakealastingmarkintheir chosenfields.

HappyReading!

Parag Ahire PROJECT EDITOR

Review Media &

Dan

Mountstephen

PROFILES

20. AUSTIN OGILVIE 28. 36. 46. DR. AMY COOK DR. MAY IKEORA LAUREN DANNAY

ARTICLES

24. 5 Trends that will dominate the Future of Technology

42. Get Your Basics Right as the World dives into Web 3.0

CoverStory

Dan Mountstephen

A Prominent Figure in Cybersecurity, Safeguarding Digital Identities

Theworldisrapidlyembracing advancedtechnology,leadingtothe widespreadintegrationoftheinternet andsmartdevicesineverysector Consequently,concernsregarding digitalsecurityandgovernancehave surged.Recently,therehasbeena troublingincreaseinthefrequencyof sensitivedatabreaches,posinga significantthreattotheglobal community.Intherealmofbusiness, suchbreachesimpedegrowthand erodetrustamongtheclientbase.Asa result,businessesareactivelyseeking secureanddependablecloudservices thatencompassallessentialaspects.To shedlightonthiscriticalissue,wehad theprivilegeofinterviewingDan Mountstephen,theSeniorVice PresidentofSaviyantInc.forthe APACregion.Hegenerouslyshared valuableinsightsthatcanhelpbusiness ownersnavigatethiscomplex landscape.Let'sdelveintoour discussionwithhim!

Dan’sCareerTrajectory

Dan,abusinessgraduatefrom LiverpoolJohnMooresUniversity, embarkedonhisprofessionaljourney inthetechnologysector.Hebeganhis careerinLondonwithCiscoSystems, aglobalnetworkingpowerhouse. Shortlyafter,heseizedtheopportunity torelocatetoSingapore,whichhehas calledhomeforthepast15years. Duringthisperiod,Danconcentrated onhoninghisexpertiseinSoftware SalesandCyberSecurityand specializinginhelpingMNCsscale acrosstheAsiaPacificRegion.Over thelastfiveyears,hisjourneyledhim toassumeasignificantrole,takingthe helmofAPACoperationsforDelinea. Subsequently,heassumedtheposition ofSeniorVicePresidentatSaviyntin thesameregion.

Dan’scareerinsoftwaresaleswas drivenbyhisaspirationtocollaborate closelywithoutstandingITleadersand gaininsightsintotheirstrategicuseof technologytoachieveorganizational goals.Thiscareerpathallowedhimto witnessfirsthandtheprofoundand positiveimpactofthesesolutionson businesses.

Saviynt’sEmergenceinthe Cyberworld

Dansharedvaluableinsightsaboutthe establishmentofSaviyntInc.,founded in2010.Thecompanyspecializesin cloud-basedEnterpriseIdentity Managementthroughitsrenowned EnterpriseIdentityCloud(EIC). Saviynt’scoremissioniscrystalclear: toempowerorganizationsby effectivelysecuringandgoverning digitalidentitiesandaccess.They achievethisbyofferingcomprehensive identitysolutionsthatnotonlyprotect databutalsoensureregulatory complianceandenhancesecurityin today’scomplexdigitalenvironments. WhatdistinguishesSaviyntfrom competitorsintheindustryisits dedicationtosimplicityandefficiency. Whilemanyothershavegrown throughacquisitions,resultingin complicateduserexperiencesand increasedownershipcosts,Saviynt takesadifferentapproach.TheirEIC featuresaunifiedidentityplatformthat enablescustomerstomanagetheentire identitylifecyclethroughasingle architecture.

Thisapproachprovidesseveral advantages.Firstly,itofferscustomers improvedinsightsintopotentialrisks. Secondly,itsignificantlyreducesthe totalcostofownership,makingita morecost-effectivechoicecomparedto vendorswhorelyonmultipleproducts

”toprovidesimilarfunctionality. Saviyntservesvariousindustries, addressingdiversechallenges.This includesenhancingcybersecurityfor zero-trustinitiativesandstreamlining onboardingprocessesforemployees, faculty,orsupplierstoensuregreater efficiency. “Regardless of the specific business initiative we’re addressing, our primary focus is on identifying and alleviating the pains experienced by the organization, no matter how they manifest. Much like the organizations we collaborate with, we place a strong emphasis on metrics and always prioritize delivering tangible returns for our customers,” saysDan.

HighlightingBusinessGrowthand Expansion

InhisleadershiproleatSaviyntInc., Danshoulderssignificant

CoverStory

responsibilitiesandachieves noteworthymilestones.Hisprimary responsibilityinvolvesdrivingthe company’ssuccessintheregion,with aspecificemphasisonfostering growth.Overthepasttwoyears,under hisguidance,histeamhasconsistently achievedanimpressive30%quarterover-quartergrowthrate,whichisa sourceofgreatprideforDan.

Theirreachextendsnotonlyto customersinSriLankaandSingapore butalsoasfarasPerthinAustraliaand thePhilippines,amongotherlocations. Danconsidersitanhonortofulfillhis dutyofensuringcustomersatisfaction andeffectivelyconveyingtheirneeds totheleadershipteam.This commitmentunderscoreshis dedicationtotheorganization’s missionandvalues.

ProactiveStrategiesforSustaining CompetitivenessintheBusiness Arena

Danemphasizestheimportanceof proactiveleadershipintoday'sfiercely competitivebusinesslandscape,with heightenedconsumerawareness. Withinhismarketingorganization, theirprimaryobjectiveistoprovide engaging,informative,andrelevant contentthatcapturestheattentionof companiesactivelyaddressingintricate ITchallengesandadvancingtheir digitaltransformationefforts.He furtherexplains, “We regularly engage our existing customers, encouraging them to share their experiences in a multitude of formats, such as case studies, customer panels, and whitepapers. This approach enables us to facilitate knowledge sharing, ensuring that a wide audience can learn from the diverse range of projects and initiatives undertaken by our customers.”

StrikinganEssentialBalancefor SustainedGrowth

Danhasaclearunderstandingofwhy heworksinthisindustryandhowit affectshislife.Consequently,he followscertainroutinestomaintaina balancedlife.Heexplains, “I'm an early bird, and I enjoy the first few hours of the morning that allow me to clear my priorities before the children are awake. I try to clear important assignments and then have breakfast with the family before fitting in a run or a boxing class depending on the meeting schedule. Can we ever be in perfect balance? It's certainly something I strive for, but my family might tell you otherwise!”

Thegloballandscapeofbusiness leadershipiscontinuallyevolvingdue tofactorssuchastechnological advancements,economicshifts, geopoliticaldevelopments,and changingsocietalexpectations.Dan acknowledgesthattheglobaltrendof workingfromanywherehasblurredthe boundariesbetweenworkandhome life.Headds, “Personally, I enjoy podcasts and audiobooks that allow me to stay up to date with trends as a revenue leader and in the cybersecurity and software space. I tend to listen to these when driving or out exercising.”

AdviseforEmergingBusiness Leaders

● Ameticulouslycraftedplan withdedicatedexecutionis undeniablycrucial,butthe valueofhavinganexceptional teamcannotbeoverstated.

● Beyondtheprofessional realm,werecognizethe importanceofenjoyingour timetogetheratwork.

AVM Biotechnology

Management-TheresaA.Deisher,CEO

URL-www.avmbiotech.com

Founded-2008

Description-AVMBiotechnologyisaclinical-stage businessworkingonAVM0703,aproprietary dexamethasoneformulationthatstimulatestherelease andsynthesisofsuperchargedgammadelta+Natural KillerT-like(AVM-NKT)immunecells

Axle Eight

Management-KimGrennan,CEOandFounder

URL-www.axleeight.com

Founded-2016

Description-They’reatopindependentmediaagency with3,000employeesat44globallocations Theyoffer data-driven,real-timesolutions,optimizingmarketing investmentsthroughexpertmediaconsulting,planning, andimplementationacrossEurope,NorthAmerica,the MiddleEast,andAsia.

BIA Separations

Management- AlesStrancar,CEO

URL-www.biaseparations.com

Founded-

1998

Description-BIASeparationsofSloveniaspecializesin innovative,scalableCIM®monolithicchromatography columnsforeffectivebiomoleculepurification,aswellas customisedprocessdevelopmentandanalyticssupport forbiopharmaceuticalandgenetherapyproduction.

Curious Ant Creative

Management-RobertBirnbach,Partner

URL-www.curiousantcreative.com

Founded-2019

Description-CuriousAnt,abranding,marketing,and strategyagency,leveragesdecadesofindustry experiencetohelpbrandsbuildstrongmarketing foundations Theycollaboratecloselywithclients, fosteringasenseofbeingseen,heard,andexcitedabout thefuture

L'AVYANNA LTD

Management-DrMayIkeora,CEO

URL-www.lavyanna.com

Founded-2014

Description-Thiscompanywasestablishedonthe strongconvictionthatskincareshouldaccentuaterather thanchangeawoman'sintrinsicattractivenessbecause sheisalreadybeautiful.

Medallion

Management-MasoodAlAwar,CEO

URL-www.medallionuae.com

Founded-

2017

Description-MedallionAssociatesisaDubai-basedreal estateinvestingfirm Theymakeinvestmentsinresidential, commercial,andmixed-userealestate.Theirgoalistobring extraordinaryvaluetotherealestatesector.

Saviynt Inc.

Management- DanMountstephen SeniorVicePresident

URL-www.saviynt.com

Founded-2010

Description-Itprovidesall-encompassingidentity solutionsthatnotonlysafeguarddatabutalsoguarantee legalcomplianceandboostsecurityinthecomplicated digitalenvironmentsoftoday

Stage Marketing

Management-AmyOsmondCook,FounderandCEO

URL-www.stagemarketing.com

Founded-2009

Description-StageMarketingisafull-servicedigital transformationagency,specializinginrevenueand profitabilitygrowth.Theyofferstrategicconsulting, technologyimplementation,creativeservices,and uniquemarketingstrategies,tailoredtoclientneeds,all atflexible,affordablerates

Thoropass

Management-AutinOgilvie,Founder

URL-www.thoropass.com

Founded-2019

Description-Thoropassisacompliancesolutionfor firms,helpingbusinessestoachieveandmaintain compliancewithframeworkslikeSOC2,HIPAA,and GDPR.Itoffersautomationtools,riskassessment, progresstracking,expertassistance,andadedicated complianceteam.

Whoomies

Management-LaurenDannay

URL-www.immomatin.com/actualite/ssa.html

Founded-2017

Description-Whoomies:Proptechpioneerswiththe firstappforsharedaccommodation Smart-matching algorithmconnectsuserstocompatibleflatmates, easinghousingforstudentsandyoungprofessionals Bookrooms,joinWhoomerscommunity

FOUNDER

AUSTIN Ogilvie

The Maverick Changing the Game in Digital Compliance

Automationisgainingpopularityallacrossthe world.Everyindustryismovingtowardorhas alreadyswitchedtosoftware-basedsolutions. Fromlow-/no-codetoolstochatbotsandmachine learning(ML)/artificialintelligence(AI)decision systems,automationtechnologiesarebeingleveraged forincreasedproductivityeverywhereyoulook.And threatsincybersecurity,includingdatabreaches,Trojan attacks,phishing,andmore,aregrowingataneven fasterclip.Themorecompaniesandeconomiesrelyon third-partysoftware,themorefrequentand consequentialtheserisksare.

Afterrecognizingshortcomingsintoolstomanagedigital complianceandinformationassurance,AustinOgilvie founded (formerlyLaika)alongwithco- Thoropass foundersEvaPittasandSamLi.Thoropassisa complianceautomationplatformthathelpscompanies managesecurityandprivacycontrolswithoutslowing downbusinessoperations.Thesolutionincludessoftware tomanagepoliciesandprocedures,trackandmonitor controls,andaccessvariouscomplianceandinformation assuranceservices.InsideThoropass,thereisalotgoing on—theyraiseda inNov’22andjustdida $50MSeries fullrebrandfrom .Letusbeginby LaikatoThoropass exploringthejourneyofthiscompliancetechcompany andgettingtoknowitsleadership.

Austin’sPathtoEntrepreneurship

AustinstudiedArabicandSpanishattheUniversityof Virginia,graduatingwithadegreeinforeignaffairs.

Later,herelocatedtoNewYorkCitytobuildproducts atOnDeckCapital,aventure-backedFinTechstartup thatleveragesmachinelearningtoautomatesmall businesslendingdecisions.Hisexperiencebuilding productsattheintersectionofsoftwareanddata promptedhimtolaunchhisfirststartup,ŷhat,a datascienceplatform,whichheranuntil2017 whenAlteryxacquiredthecompany(NYSE: AYX).

Austinwasunderalotofpressurefromprospective customersandvendorstodemonstratecompliance withdifferentsecurityandprivacystandards.This problemmotivatedhimtostartThoropass,acomplete compliancesolutionthathelpscustomersbuildrobust securityandprivacyprogramstomeetvarious frameworkssuchasSOC2,ISO27001,HITRUST, andmore.Hisdedicationtodrivingethicalinnovation hasmadehimabignameindatascienceanda respectedentrepreneur

Thoropass:TheCompliancePartnerYouNeed

Thoropassisattheforefrontofthemostrecent developmentsincompliance-as-a-servicesoftware. Ithasdevelopedanindustry-leadingall-in-one solutionfordigitalcompliance.Thoropass recognizestheimportanceofcomplianceintoday’s businesslandscape,anditstechnologyguides businessesthrougheverystageofthecompliance process.Itscomprehensivesolutionincludes implementation,operation,continuousmonitoring,

andauditandassuranceservices.Thoropassblends easy-to-usesoftwaretoolswithunmatchedexpertiseto helpcustomersmanageandmaintainauditablesystem securityanddataprivacy

Thoropassprovidescustomerswithadynamic compliancedashboardtomakecomplianceeven moreeffortless.Thisdashboardensuresteam alignmentandfrictionlesscommunication. Customerscaneasilymonitortheircompliance statustoensuretheyarealwaysrunningatightship.

Privacyandsecurityrisksposedbymachinelearning havegrownconsiderablyinrecentyears. “Concerns around consumer rights, privacy, and security are now a top priority among legislators,” saysAustin. “Creating ML/AI approaches that correspond with the principles we all care about is beyond important.”

This is a vital technical goal for the industry and one that Austin believes is a big opportunity for Thoropass to expand its suite of audit and assurance products as compliance with AI rules and regulations becomes more important.

CateringBestComplianceSolutionsintheMarket

Thoropasshasestablisheditselfastheultimatechoicefor companiesseekingtostreamlinesecurityandprivacy compliance.

● OnestandoutaspectofThoropassisits unparalleledinternalexpertise.Recognizingthe intricaciesofcompliance,thecompanyhas assembledateamofseasonedexpertstoprovide invaluableguidance.Byautomatingappropriate processesandofferingexpertadvice,Thoropass ensuresaseamlesscomplianceexperience.

● AnothernotablefeatureisThoropass’s distinctionasthesolecompliancesoftware approvedasaHITRUSTExternalAssessor.This remarkableachievementsignifiesthattheyhave mettherigorousstandardsestablishedby HITRUST,guaranteeingtheutmostqualityin theirsolutions.

● Furthermore,Thoropassdeliversaneffortless securityauditexperienceaspartofits

comprehensiveproductsuite.Ledbyspecialized auditorswell-versedinthechallengesof compliancewithinthemodernbusiness landscape,Thoropassmaintainsaseamlessand efficientauditprocess.

• BuildingaCultureofExcellence

DuringitsrebrandingfromLaika,Thoropassseizedthe chancetorevampitsvalues,aligningthemwiththe company’sidentity.Theupdatedcorevaluesencompass thefollowing:

• Embracecalculatedrisks:Thesevaluessteerthe team’sdecision-making,emphasizingtheimportance ofqualityoverspeed.

• Becurious,ask,andlearn:Thoropassfostersa cultureofongoinglearningandmakingdata-driven decisions.

• Wintogether:Thecompanyemphasizesleaving egosbehindtofosteranenvironmentwherethebest ideasemerge.

• Movetheneedle:Thoropasencouragesfeedbackas ameanstocontinuouslyenhancetheirwork.

Thoropass’svaluesgobeyondlipserviceandarevisible ineveryaspectofthecompany,fromtheinterview processtoweeklymeetings.Thesevaluesreflecttheir steadfastdedicationtoexcellence,teamwork,andongoing improvement.

PartneringwithEveryIndustry

“Security and privacy are non-negotiable for businesses of all sizes and industries,”saysAustin. Everycompanyneedsafundamentalsetofcontrols. Thoropassprovidesturnkeytoolstorunan auditablesecurityprogramandensureitsefficacy.It hasawiderangeofclients,includingpublic companiesinindustriesincludingmanufacturing, supplychain,digitalhealth,financialservices,and more.Fromastageperspective,Thoropassservices companiesofallsizes,fromearly-stageSaaS providerstolargefintechanddigitalhealthfirms.

Partnering withThoropass means working with a team of compliancearchitectsandcustomersuccessmanagers.

Theyensureongoingsuccessbyguidingclientsthrough everystepoftheirjourney Theteamworkshardto ensureasmoothexperience,smoothinganybumpsthat mayarisealongtheway WithThoropass,companies canhavepeaceofmind,knowingthattheirsecurityand privacyareinexperthands.

NavigatingGrowthandOpportunities

Austinisawareofhowafounder’sjobhaschanged. Sincethecompanywasincorporatedin2019,hisduties havefrequentlychanged.Austinandhisco-founders, SamLiandEvaPittas,wereinitiallyactiveinallaspects ofthebusiness,includingdesign,coding,sales, fundraising,andmore.Butastheteamexpandedand theyhiredasalesandmarketingteam,Austin’sattention shiftedtoestablishingthosedivisionsofthebusiness.To guaranteethatThoropassstandsoutinthemarket,he nowworksdirectlywithstrategicclients,expandsthe ecosystemandcommunitypresence,andfocuseson productdifferentiationasExecutiveChair

GrowingasaLeader

Leaders,nomatterhowremarkable,areconstantly growingastheyembarkonaleadershipjourney Austin understandsthattrueleadershipbeginswithhonestselfreflection.Hevaluesqualitiessuchasgenerosity, humility,gratitude,goodcommunication,learning,and exhibitingtrustandrespectforhisteam.Austin emphasizesthevalueofauthenticityandseeksguidance fromhiscofoundersandanetworkofseasonedCEOs andCTOsforpersonaldevelopment.Coachingplaysa crucialroleinhisquestforsuccess,equippinghimwith invaluableskills.Throughthesepractices,Austin continuestoflourishasaleaderonhispathtogreatness.

TheArtofDigitalDetox

Asmartbusinessmanisrecognizedforhisunique approachtotheindustry.Forthat,oneneedstohavea calmandcomposedmindset.Henotestheimportance ofunpluggingandsackinghisphoneinaFaradaybag fordigitaldetoxification. “For me, it's important to get out of the city to climb, hike, or kayak,” hesays. “I think most of us have an upper limit for creative and strategic thinking, making it all the more important to pause, reflect, and recharge the batteries.”

“Being a successful leader is more of a journey than a destination.”

AdvicetoAspiringLeaders

Austinhadacoupleofpersonalpiecesofadvicethat wouldhelpeveryexistingandaspiringentrepreneur

● Don’tunderestimatethevalueofconcise,wellwrittenprose.

● Gettinggoodatkeyboardshortcuts, Excel/GoogleSheets,Salesforce,SQL,and Pythonisworththeinvestment.

● Begenerouswithyourtimeandaddress book—itpaysoff,inthelongrun,manytimes over

● Don’tbeajerk.Startupsarehard;bekindto yourself.

5 Trends that will dominate the Future of Technology

Theworldoftechnologyhasseentremendous

changesoverthelasttwodecadesandeach newinnovationhasrevolutionizedmany industries.Rapiddevelopmentsaswellasingenious andsmartwaysoffindingsolutionshavealways contributedtothefutureoftechnology Transformationsintechnologyhaveenabledquicker services,moreaccuratenavigation,andfastresearch anddevelopment.These5emergingtrendsinthe FutureofTechnologyhaveremainedinthehighlights astheworldismovingrapidlywithnewtechnological developments.

1.ArtificialIntelligence(AI)

ArtificialIntelligence(AI)hasacompellingmarkon thetechnologyworld.AIisthestudyofhowthehuman brainthinks,learns,makesdecisions,andworksto solveproblems.Itisamethodofprogramminga computer,robot,orotherobjectstothinklikeasmart human.TheAImarketwillgrowtoa$190billion industryby2025withglobalspendingoncognitiveand systemsreachingover$57billionin2022. Industries arealreadyusingArtificialIntelligencetechnologyfor variousfunctions,includingtraining,diagnosing,and thismakesAIoneofthemostimportanttrendsinthe futureoftechnology.

TheapplicationsofArtificialIntelligenceare:

• FacialDiagnosis:AIplaysakeyroleinthe recognitionandextractionoffacialinformationto diagnosedifferentdiseasesandtheirorigin.

• Transportation:Itcanbeusedinimproving trafficmanagementsystemthatreduceswaittimes, fuelconsumption,andemissionsby25%.

• Education:Itoffersanadaptivelearningprogram andAITutorforindividualcareforstudentsinthe areaswherevertheyneedextrainputs.

• Agriculture:Itisusedtoincreasetheyieldof cropsandsuggestmethodstoincreaseefficiencyin farming.Italsomonitorscropandsoilconditions totrackthehealthofcrops.

2.InternetofThings(IoT)

InternetofThingsisinthenextphaseoftheindustrial revolution.Itisthebestexampleofhowthepowerof internetconnectivityhasgonebeyondsmartphonesand computers.Sincetheinternetallowsphysicalobjectsto record,monitor,andexchangedatawithlittlehuman intervention,IoTiscapableofexchangingdataacrossa networkusingamicrochip.WithIoTtechnology,datacan bestored,transmitted,collected,andanalyzedeasilyto anyconnecteddevice.ThemarketgrowthofTheInternet ofThings(IoT)isabout10.51%CAGRand approximately.Marketvaluewillbe$761.4Billionby 2026.

TheIoTapplicationsare:

• SmartSelfDrivingcars:IoTusessmartcar technologytocontrolcertainfunctionalitiesthrough yoursmartdevice.

• SmartHome:Homeownershaveaccesstocontrol andmonitorhomeprocessesthroughtheir smartphones,tablets,andlaptopswiththehelpofIoT

• Farming:IoThelpstodeterminethebesttimeto harvestcrops,generatesoilchemistry-basedfertilizer profiles,anddetectsoilnutrientsandmoisture concentrations.

• SmartGrid:Itmakesmonitoringenergy consumption,andpredictingenergyshortagesand poweroutageseasierthanbefore.

3.EdgeComputingTechnology

EdgecomputingorCloudcomputingisthemodern, distributedcomputingarchitecturethatbringsdatastorage andcomputationclosertothedatasource.Itoffersseveral advantagesovertraditionalcomputing:beingfaster, easier,andmoreefficient.Thishelpssavebandwidthand improvetheresponsetime.Usingedgedatacenters, companiesgaintwomainadvantages:improvingtheir datasecurityandreducingITcosts.Themarketgrowthof Edgecomputingisabout38.4%CAGRandthemarket valuewillbe$61.14Billionby2028.

TheapplicationsofEdgeComputingTechnology are:

• Manufacturingsector:Ithelpsthemanufacturer tomakeaccurateandfasterbusinessdecisionson operationsandthefactory

• ConstructionIndustry:Itallowsbusinessesto overviewworkplacesafetyconditionsand ensuresthatemployeesarefollowingsafety protocols.

• RetailBusinesses:Itisusedtocollectand analyzethisdataandfindbusinessopportunities likesalesprediction,optimizingvendororders, andconductingeffectivecampaigns.

• Healthcare:Itisusedinmedicalmonitoring systemstorespondquicklyinreal-timeinsteadof waitingforacloudservertoact.

4.BlockchainTechnology

Blockchaintechnologyisaconceptofpublic distributedledgertechnology(DLT),whichallows accesstotheapplicationofthetechnologywhohasa computerandinternetconnection.Moreindividuals andgroupswillcontroltheirownmoneythroughthis technology,suchasdigitalassetsandcryptocurrency Thegrowingdemandandtrendsforblockchain technologyisabout56.1%CAGR,andthemarket valuewillbe69.04Billionby2028.

Theapplicationsofblockchaintechnologyare:

• Supplychainmanagement:Itallowsbusinesses andcustomerstotrackqualitycontrolfromthe placeoforigintotheshop.

• DataSharing:Ithelpsstoreandtransferthe underutilizeddata,toexchangeandsellthe surplusdata.

• FoodSafety:Itisusedtotracethefoodfrom farmtoplateandtoidentifythesourceof contaminationintheeventoffood-borne sickness.

• Moneytransferandpaymentprocessing:It speedsupthepaymentstransfersasbanksareno longerinvolved.Transactionvalidationtakes

place24hoursaday,sevendaysaweek.

5.5GTechnology

5Gtechnologyisoneoftherevolutionarytrends inthefutureoftechnologyasitintegratesother technologiessuchasAugmentedReality,Virtual Reality,andCloud-basedservices.5Gwireless technologyprovideshighermulti-Gbpspeakdata speeds,ultra-lowlatency,morereliability,massive networkcapacity,increasedavailability,anda moreuniformuserexperiencetomoreusers.The growingdemandandtrendsinthe5Gnetwork marketareabout69.4%CAGR,andthemarket valuewillbe$6.16Billionby2027.

Theapplicationsof5GTechnologyare:

High-SpeedMobileNetwork:Itcansupportup to10to20GBPSofdatadownloadspeed.

EntertainmentandMultimedia:Itisusedinlive eventsstreamingviaawirelessnetworkwithhigh definition.HDTVchannelscanbeaccessedon mobiledeviceswithoutanyinterruptions.

Thelogisticsandshippingindustry:5G technologyisusefulingoodstracking,fleet management,centralizeddatabasemanagement, staffscheduling,andreal-timedeliverytracking andreporting.

DroneOperations:5Gnetworkswillprovide strongsupportwithhigh-speedwirelessinternet connectivityfordroneoperationsindefense, researchanddevelopment,anddeliveryservices.

FinalThoughts

Tosumup,manytrendsinthefutureof technologyarebeingdiscussedbecausedifferent nations,groups,andresearchersbelievethatthese trendswillsignificantlyimpacttheirsocietiesand civilizationsinthefuture.Theenhancementof technologyisbeneficialasitbringsmorejob opportunitiestothecountrypouringeffortsinto economicdevelopment.Wehopethatthese5 emergingtrendsinthefutureoftechnologywill lessentheuncertaintyinyourmindregardingtheir forthcomingdevelopment.

A Strategic Leader Pioneering Marketing Solutions

Dr.AmyOsmondCookisarenownedleaderin

thefieldofmarketing,recognizedasthe FounderandCEOofStageMarketing.Withan impressivebackgroundasaneditorandwriter,she possessesawealthofexperiencespanningvariouswriting genres,rangingfromengagingblogstocompelling articlesandevenfull-lengthbooks.

Amy’seducationaljourneyhasbeenoneofrelentless pursuitandacademicexcellence.Sheholdsbotha Bachelor’sandMaster’sdegreeinEnglishandaPh.D.in communication.Overthepast15years,shehas intermittentlysharedherexpertisebyteachingwritingand communicationclassesatprestigiousinstitutionssuchas BYU,ASU,andtheUniversityofUtah.

Beyondheracademicpursuits,Amyhasbecomeatrusted ghostwriterfornumerousCEOswhoseektoestablish theirvoicesininfluentialpublicationslikeForbes, Entrepreneur,andTheWallStreetJournal.Additionally, shehascarvedherpathasacolumnist,regularly contributingtoesteemedpublicationssuchasTheOC Register,TheDailyHerald,DeseretNews,andCupid’s Pulse.Hercolumnsprovidevaluableadviceandthoughtprovokingcommentaryonvarioussubjects.

StageMarketingiswidelyrecognizedforbeingthemost business-friendlyagency.Recognizedforits comprehensiverangeofservices,StageMarketingworks withStartups,SMBs,andenterpriseorganizationsto developcustomizedmarketingplansacrossthecustomer 360journey.Overthepast14years,Stagehasdeveloped 15corecompetenciesin-houseindigital,experiential,and partnermarketing;salesenablement;andcustomer success.AsadistinguishedGooglePartnerandHubspot PlatinumPartner,thecompanyoffersanextensivesuiteof businessandmarketingsolutionstailoredtoclients’ uniqueneedsacrossvariousindustriesandsizes.

Thisnarrativehasbeenconstructedbasedonanin-depth conversationwithAmy,whereweexploredthemany facetsofherleadership.Bydelvingintoherremarkable journeyandthesuccessofStageMarketing,itbecomes

evidentthatAmy’sexceptionalleadershipskillshavebeen instrumentalinshapingthecompany’sgrowthand establishingitsprominenceintheindustry

AResilientJourneyofSuccess

Amy’seducationalandprofessionaljourneyisatestament toherresilienceanddeterminationinthefaceofpersonal andfinancialchallenges.Herstoryisoneofturning adversityintosuccess,anditallbeganin2002whenshe becamedivorcedattheyoungageof26,raisingtwoyoung childrenandburdenedbydebtasshepursuedhergraduate studies.

Despiteherobstacles,Amyperseveredandcontinuedher educationalpursuits.ShecompletedhermastersinEnglish, Rhetoric,andComposition,whereshediscoveredher passionforwriting.Littledidsheknowthatthisinterest andtalentwouldplayasignificantroleinherfuture endeavors.

Amy’slifesignificantlyturnedin2008whenhernew husband,Jeff,landedapromisingjobatLehmanBrothers. Theythoughttheirfinancialstruggleswereover,but unfortunately,thesubprimemortgagecrisisshatteredtheir hopes.Suddenly,theironce-stablefuturebecameuncertain.

Inthefaceofthisunexpectedsetback,Amytookthe initiativetohelpsupportherfamily.Sheembarkedonparttimewritingandeditingjobs,leveragingherskillsto contributetotheirfinancialstability.Itwasduringthis challengingperiodthatanopportunityforentrepreneurship presenteditself.

Driventoovercometheirfinancialstruggles,Jeffproposed achallengetoAmy Theyeachtook$5,000fromtheirtax returnanddecidedtoseewhocouldgeneratethemost significantreturnoninvestment.WhileJeffventuredinto realestate,Amyseizedtheopportunitytoestablishherown company,StageMarketing.

Foundedwithher$5,000investment,StageMarketing startedasasmallventurebutquicklygainedtraction.

DR. Amy Cook

“

It’s more important to hire the right person than it is to hire for the position you have open.

Amy’sentrepreneurialspiritand expertiseinwritingandmarketing propelledthecompanyforward.Over 14years,StageMarketinghas experiencedcontinuousgrowthand remainsathrivinganddynamic enterprisetoday

StageMarketing:AFull-funnel DigitalandExperientialGo-toMarketCompany

“The reason I started Stage Marketing is because my family needed it,” states Amy.Foundedin2009,Stage Marketingquicklyevolvedintoa comprehensivedigitalandexperiential go-to-marketcompany,exceeding Amy’sinitialexpectations.

Fromtheoutset,Amyapproached eachprojectandclientasanew opportunity,pouringherfulleffortinto helpingthemachievetheirgoals.This wholeheartedcommitmenttoher clientsdidn’tgounnoticed.Thevalue sheplacedontheirsuccessfostered strongpartnershipsandfriendships, layingthefoundationforlong-term growth.

AtStageMarketing,themissionis straightforward:toempower customerstosucceed.Understanding thatdifferentorganizationshave

distinctobjectives,thecompany adaptsitsstrategiesandservicesto meetindividualclientneeds. Whetherthefocusisondriving top-linerevenueorimproving overallprofitability,Stage Marketingisdedicatedto facilitatingitsclients’business goals.

Asthecompanygraduallygained momentum,additionalservices wereintroducedinresponseto clientrequests.Amychosea bootstrapapproach,allowingthe businesstogrowsteadilyand organically.Thisapproach prioritizedthesatisfactionof clientsandthefine-tuningof processes,ratherthansolely focusingonrapidnumerical growth.Thisdeliberateapproach ensuredthatStageMarketing maintaineditscommitmentto excellenceandsuperiorclient service.

Overtime,StageMarketing assembledaremarkableteamof top-notchmarketersand communicationspecialists.Amy vividlyrecallsthemixtureofthrill andtrepidationwhenherfirstparttimeemployeeexpressedthedesire tojointhecompanyonafull-time

basis.Sincethen,StageMarketinghas flourished,currentlyboastingadiverse teamofover50employeesoperating acrossvariousU.S.locations,aswell asthePhilippinesandSouthAmerica. Witnessingthisexpansionhasbeena realizationofAmy’sdreams,marking anincrediblejourneyofgrowthand achievement.

StageMarketing’sPioneering Approach

StageMarketingstandsapartinthe severelycompetitivemarketing industrywithadistinctiverangeof servicesandsolutionsthatredefinethe meaningofvalue.Itstandsoutfrom thecompetitionbyprovidingaunique valueproposition.

StageMarketing’sconsistent dedicationtoprovidingconsumerswith outstandingvalueisatthecoreofits productsandservices.Thebusiness takesexcellentsatisfactioninoffering unmatchedtop-notchservicesinterms offlexibility,accessibility,and openness.Itrecognizesthegenuine conceptofvalue,unlikeotheragencies, andensuresthateveryclientbenefitsto thefullest.

TheadaptabilityofStageMarketing’s servicesisoneoftheirdistinguishing qualities.Thebusinessquickly switchesbetweenseveralbenefitswith ablendedcoststructuretomeetthe changingdemandsofcustomers.The companyadjustsspeedilyandwithout effort,whetherforacompletewebsite redesignoraprojectincludingall aspectsofeventmanagement.

Anotheressentialfeaturethat distinguishesStageMarketingis affordability Thebusinessdelivers outstandingcost-effectivenessbecause itunderstandsthatemployeesareits competitors,nototheragencies.Forthe costofasingleinternalemployee,

clientsmaybenefitfromthe knowledgeandskillsofawhole marketingteam.Thismethod removeslong-termcontractsand relatedHRcomplicationswhile maximizingvalue.

StageMarketingiscommittedto beingbusiness-friendlyand demonstratesthisthroughits transparentbillingpractices.Every projectandhouristrackedprecisely, allowingclientstoseetheexactvalue theyreceivefortheirmoney This leveloftransparencyisuncommonin theindustry,butStageMarketing believesitisessential.

Despitethecriticismand contradictoryadvice,Amybelieved focusingoncustomerqualityand employeesatisfactionwouldgenerate excellentresults.Thesuccessof StageMarketingspeaksforitself.As otherfirmsstrivetoreplicatetheir concept,StageMarketingisadecade aheadofitscompetition.The company’sconstantfocusonoffering outstandingvaluekeepsitatthe forefrontofinnovationandcustomercentricity

IndustriesinFocus

Thehealthcare,technology,andreal estatesectorsareareaswhereStage Marketingexcels.Byblendingdigital andexperientialmarketing,itensures outstandingresults.Flexibility, adaptability,andtargetingthe relevantadsthroughthebest channelstotherightaudienceatthe righttimearetheirsecrettools.They knowthevalueofsmoothasset deliveryandusetheirstrategic alliancewithHubSpottostayontop. “When technology and marketing work together, the results can be outstanding,” assertsAmy.Withdeep expertiseinhealthcare,technology, andrealestate,StageMarketing

minimizesindustrychallenges. Theyareareliablepartnerin attaininglong-termsuccess duetotheircreative approaches,technological developments,andan everlastingdedicationtovalue.

Amy’sLeadershipRole

Asthefounder,Amyis responsiblefordetermining StageMarketing’sdirection whilesupportingheramazing staff.Sheenablesstaffto managedailytasks,focusing ondrivingbusinessgrowthand assistingclients.Amy’shighenergyleadershipfosters innovationandquality, ensuringStageMarketing producesoutstanding outcomes.Hercommitmentto creatingapositiveworkplace culturedistinguishesherasa prominentindustryleader.Her passionforsuccessandthe fulfillmentofbothcustomers andstaffdrivesStage Marketing’scontinued progress.

LifebeyondOffice

Beyondherprofessional endeavors,Amyindulgesin varioushobbiesandinterests, fosteringawell-balancedlife. Shefindspeaceand satisfactioninplayingthe violin,whichshelearnedto playasachildinaperforming family.Inheryoungerdays, sheevenperformedonstage withherfamilyinBranson, Missouri.

Asavidadventurers,Amyand herhusbandalsofeedtheir wanderlustthroughtravel. Exploringnewdestinations

andimmersingthemselvesindifferent culturesisarejuvenatingescapefromthe demandsofdailylife.

WiseWordsforGrowth

Amyembodiesresilience,vision,and dedication.Herprofessionaljourney showcasesthepowerofperseveranceand servesasaninspirationtoaspiring entrepreneurs.Shesharesheradvicethat willhelpentrepreneursgrowtheir companies. “When you recognize great talent and ability in someone, move heaven and earth to make them part of your team, even if you need to allow for additional flexibility to accomplish it.”flexibility to accomplish it.”

“Be true to yourself and your own style of leadership rather than necessarily trying to copy others.”

ACOMPREHENSIVE GUIDE TO INDUSTRY

The Next Big Industrial Revolution

Youmighthaveheardofthe

FourthIndustrialRevolution,or Industry4.0,whichbroughta waveoftechnologyandautomationinto ourfactoriesanddailylives.Butholdonto yourhatsbecausethere’ssomethingnew onthehorizon:Industry5.0.Moreover, it’slikethenextlevelofthegame, buildinguponwhatIndustry4.0started. Thus,theworldistalkingaboutIndustry 5.0,andit’stimetodivedeepto understandtheimpactitwillhave.Ifyou arewonderinghowitstandsoutfromits predecessor,Industry4.0,thecool technologiesdrivingit,andwhich industriesmightgetamakeover,well, we’reabouttoexploreitall!

Industry5.0vs.Industry4.0:What’stheBuzz?

Industry-5.0-vs.-Industry-4.0-What’s-the-Buzz

RememberIndustry4.0,thetech-savvyrevolutionthatbrought automationandconnectivitytotheparty?Well,Industry5.0takesthat upanotch.WhileIndustry4.0wasallaboutrobotsandmachines workingefficiently,Industry5.0inviteshumansbackintothemix.Itis liketransformingaone-persondanceintoaduet,wherehumansand machineswaltztogethertocreatesomethingamazing.

What’sDifferentAboutIndustry5.0?

What’sthedealwithIndustry5.0?Well,imagineIndustry4.0asa super-smartrobotdoingalltheheavyliftinginafactory.Itisefficient andall,butitismissingalittlesomething–thehumantouch.Industry 5.0stepsintobringthattouchback.Itisallaboutputtinghumansfront andcenter,workingtogetherwiththosesmartmachines.

Picturethis:inanIndustry5.0setup,humansandrobots teamuplikesuperheroestocreateamazingstuff.People bringtheircreativity,problem-solvingskills,andthat warmfuzzythingwecallintuitiontothetable.Robots, ontheotherhand,bringprecision,speed,andtireless energy.Itislikeabuddy-copmoviewherethehuman detectiveandtherobotpartnersolvecrimestogether; theyeachhavetheirstrengths,andtogetherthey’re unstoppable.

WhyItMatters?

Now,youmightbewondering,whyshouldwecare aboutIndustry5.0.However,forstarters,it’sgotabig heartfortheplanet.RememberhowIndustry4.0made thingssuper-efficient?Similarly,Industry5.0takesita stepfurther.It’snotjustaboutmakingthingsfastand cheap;it’saboutdoingitinawaythatdoesn’thurtthe Earth.Thinkofitasafactorythatgrowsitsown vegetablesandusessolarpanelsforpower Therefore,it isnotjustmakingthings;it’sbeingagoodneighborto theenvironment.

Industry5.0isn’tjustaboutmakingfactoriesgreener.It isalsoaboutmakingsurethatwhentoughtimescome knocking(likeapandemicorasupplychainhiccup), theshowcanstillgoon.Itislikebuildingatreehouse thatcanswaywiththewindinsteadofcrumblingwhen abreezeblows.InIndustry5.0,factoriescanadaptand keepchurningoutproductsevenwhenthingsgetalittle rocky

HowcanIndustry5.0makeBusinessesandSociety Better?

So,wehavetalkedaboutthisfancyIndustry5.0thing andhowitisallabouthumansandrobotsteamingupto createcoolstuff.Butyoumightbewondering,what’sin itforbusinessesandtheworldaroundus?Well,the benefitsareprettysweet!

BenefitsforBusinesses

Youknowwhateverybusinesswants,right?Todo thingsbetter,faster,andwithoutbreakingthebank. That’swhereIndustry5.0comesinwithacapeanda superheroattitude.

• IncreasedProductivity:Withhumansandrobots workinghandinhand,thingscangetdonequicker

andwithfewerhiccups.Forinstance,thinkaboutit: robotscanhandlerepetitivetaskswithoutgetting tiredorcranky,leavinghumanstofocusonthebrainy stuff.

• Efficiency:Industry5.0setsupateamworksituation whereeveryone’sstrengthsareputtogooduse. Robotshandlethenitty-gritty,andhumansbring creativity.Itislikeatag-teammatchwhereeveryone wins.

• CostReduction:Industry5.0isn’tjustfunand games;itisaboutsavingthosepreciouspennies. Moreover,robotscanhelpcutdownonwasteand mistakes,whichmeanslessmoneygoingdownthe drain.Inaddition,withtasksbeingdonefasterand smoother,businessescansaygoodbyetounnecessary costs.

• Safety:Robotscantakeonriskyjobslikehandling hazardousmaterialsorworkinginextreme conditions.Thatmeansfeweraccidentsandmore peaceofmindforeveryoneinvolved.

BenefitsforSociety

Industry5.0isn’tjustawinforbusinesses;societygetsa front-rowseattotheawesomenesstoo.

• JobCreation:Rememberthosenewopportunities wetalkedaboutearlier?Well,that’sbecauseIndustry 5.0needssomeskilledfolkstokeeptherobotparty going.Thinkofitasachanceforpeopletolearnnew tricksandstayvaluableinthejobmarket.

• Sustainability:WithIndustry5.0’sfocusonbeing kindtotheEarth,we’relookingatagreener economy.Lesswaste,lesspollution,andmorehappy trees–whowouldn’twantthat?

• Resilience:Industry5.0isn’tjustafair-weather friend.Whentoughtimeshit,likeaglobalpandemic orasupplychainshuffle,thesesmartfactoriescan rollwiththepunches.Itislikehavingabackupplan thatnevergivesup.

ChallengesAhead

Now,itisnotallrainbowsandbutterflies.Thereareafew bumpsontheroadtoIndustry5.0greatness.

Skills:Forbusinesses,Itisallaboutgettingtheir teamuptospeed.Thatmeansteachingemployees newskillsandhelpingthemadjusttotherobot revolution.Itislikeupgradingyourcharacter’sskills inavideogame–ittakestimeandeffort,butthe rewardsareworthit.

Investment:Newtechnologiesdon’tcomecheap, andbusinessesneedtobewillingtoputtheirmoney wheretheirrobotsare.Itisaninvestmentinthe future,butitrequiressomefinancialbravery

Ethics:Asrobotsbecomemoreintegratedintoour lives,therearequestionstoansweraboutthingslike privacy,fairness,andwho’sresponsibleifsomething goeswrong.Moreover,itislikethewildwestof Technology,andweneedsomedigitalsheriffsto keepthingsincheck.

HowisitEmbracingaPromisingFuture?

• TechnologiesoftheFuture:Artificial Intelligence(AI),theInternetofThings(IoT), and3DprintingaretheheroesbehindIndustry 5.0.Moreover,AIhelpsmachineslearnand makedecisionslikehumans(well,almost),IoT connectsgadgetsandgizmos,and3Dprinting letsusbringourwildestideastolife.Itislikea techdreamteam,andthey’reallworking togethertomakethefuturebrighter.

• IndustriesontheRadar:Thinkabout manufacturing–factoriesbuzzingwithrobots andhumansteaminguptomakeproductsfaster andbetter.Butitdoesn’tstopthere.Moreover, healthcaremightseesuper-smartrobots assistingdoctorsandnurses,makingsure patientsgettop-notchcare.Similarly, agriculturecouldbecomemoreefficient,with sensorsandAIhelpingfarmersgrowmorefood withlesswaste.Therefore,itislikegiving variousindustriesafancyupgrade.

• TheGovernment’sHelpingHand:Youmight wonder,what’sthegovernment’sroleinallthis? Well,governmentscanbelikecheerleaders, rootingforIndustry5.0tosucceed.Moreover, theycancreatepoliciesthatsupportthegrowth ofthesenewtechnologies,offerincentivesto businessesadoptingthem,andprovidetraining programstohelppeopleacquiretheskills

neededinthistech-poweredworld.Itislike havingamentortoguideyouthrougha challenginggamelevel.

• EthicalDilemmas:Ah,ethics–thetrickypart. AsIndustry5.0takescenterstage,itbringsalong afewmoralquestions.Like,who’sresponsibleif arobotmakesamistake?Howdoweensure robotstreateveryonefairly?Andwhatabout privacywhenmachinesknowsomuchaboutus? Thesearerealhead-scratchersthatneed thoughtfulanswers.Itislikeexploringuncharted territorywhereourvaluesandtechnology intersect.

TheImpact

Firstoff,itmightchangethewaywework.Moreover, imagineyourselfinafactoryoranofficewhererobots dotherepetitivestuff,andyougettouseyour brainpowertocomeupwithcoolideas.Similarly,it’s liketradingaboringchoreforanexcitingadventure. InAddition,Industry5.0couldcreatenewkindsof jobswehaven’teventhoughtofyet.Furthermore, somebody’sgottobuild,program,andfixthose robots,right?So,therecouldbeawholebunchof opportunitiesforfolkswholovetinkeringwith technology

Wrap-UpInaNutshell

Inanutshell,Industry5.0islikethetech-savvycousin ofIndustry4.0,andithassomefancynewmoves.Itis allaboutteamworkbetweenhumansandrobots, makingthingsinawaythat’skindtotheEarth,and beingtoughenoughtohandlewhatevercurveballsthe worldthrows.So,getreadyforafuturewhereyouand yourrobotsidekickmightjustchangetheworld–one awesomeinventionatatime!

Itisanamalgamationofhumansandmachines,driven byAI,IoT,andotherfancytech,promisingabrighter futureforvariousindustries.Governmentslendahand tomakeithappen,andwe’reallsetforanexciting ride.Butremember,aswestepintothisnewera,we alsoneedtoaddresssomeseriousquestionstoensure thatourdigitalpartnerbehavesethicallyand responsibly.Itisathrillingadventureintothefuture, wherehumansandtechnologywritethestorytogether

GETYOUR THEWORLDDIVESINTO BASICSRIGHTAS

Witheachpassingday,Web3.0iscloserto

becomingareality.Deemedasthenext generationoftheinternet,ithaspotentialtobe asdisruptiveandevolutionaryasWeb2.0.Itwillleadto universalapplicationsthatavarietyofdevicesandsoftware typescanreadanduse.Thismakesourbusinessand recreationalactivitieseasier.

Beforedivingdeeperintowhatisweb3.0,let’sstartwith somebasicprinciplesonwhichitisbased.

TheRudimentsofWeb3.0

ThekeyconceptsofWeb3.0includedecentralizationand Bottom-updesign.Berners-Leespearheadedtheearly developmentoftheinternetandcreatedthefirstwebsite editor/browser(WorldWideWeb.app)inthe1990s.He definesthecoreconceptsofthenextgenerationofthe internet.

• Decentralization:

“Noapprovalfromacentralauthorityisrequiredtopost anythingontheweb.Thereisnocentralcontrollingnode, andhencenosinglepointoffailure.Thisalsoentails freedomfromcensorshipandsurveillanceonanadhoc basis.”

• Bottom-updesign:

“Insteadofbeingproducedandcontrolledbyasmallgroup ofprofessionals,thecodeiswrittenandcontrolledinfull viewofeveryone.Thisenablesmaximumparticipationand experimentation.”

WhatdistinguishesWeb3.0fromWeb2.0andWeb1.0?

Web1.0,asweknow,wasaread-onlyversionofthe internetinwhichuserscouldonlyreadtheinformationon websites.Theycouldreadandproducematerial(text, image,orvideo)onwebportalsandmobileappsonWeb 2.0.

However,theWeb3.0versionwillbefarmoreadvanced thantheprevioustwointernetversions.Besidesreadingand writing,userswillinteractwiththerealworldinavirtual iterationonthisupdatedversion.Itwillhave3Dvisuals, commerce,virtualrealitydevices,andmore.

Web3.0’sDefiningCharacteristics

Thetransitionfrombetweenthegenerationsoftheinternet istakingplacegraduallyandsubconsciously.The applicationsoftheupdatedversionlookandfeelthesame asWeb2.0applications,butthebackendisradically different.ThoughnoformaldefinitionofWeb3.0exists yet,ithasafewdefiningcharacteristics:

1.Decentralization:

Thenextgenerationoftheinternetenablesinformationto beretrieveddependingonitscontent.Theinformationcan bestoredinmultiplelocations,makingitdecentralized. Thiswoulddeconstructthevastdatabases,givingpeople morepower.Userswillselldatacreatedbyavarietyof disparateandmorepowerfulcomputerresources.These resourcesincludemobilephones,workstations,appliances, automobiles,andsensorsacrossdecentralizeddata networks,keepingownershipcontrol.

2.SkepticalandPermissionless:

Web3.0willbeskeptical,allowingparticipantstoengage directlywithnotrustedintermediary.Itwillalsobe permissionless,allowinganybodytotakepartwithno permissionfromagoverningbody Asaresult,the applicationswillrunonblockchains,decentralizedpeer-topeernetworks,oracombinationofboth,andwillbe referredtoasdApps(decentralizedapps).

3.MachineLearningandArtificialIntelligence(AI):

ThroughtechnologiesbasedonSemanticWebideasand naturallanguageprocessing,machineswillunderstandthe informationinthesamewaypeopledoonWeb3.0.These capabilitieswillallowcomputerstodeliverfasterandmore relevantresultsinavarietyofsectors.Thesectorsinclude medicineresearchandnovelmaterials,asopposedtothe currentfocusontargetedadvertising.

4.UbiquityandConnectivity:

Informationandcontentaremoreconnectedand ubiquitouswithWeb3.0,whichcanbeaccessedby multipleapplicationsandagrowingnumberofeveryday devicesconnectedtotheinternet,suchastheInternetof Things.

HowareWeb3.0andCryptorelated?

ManyoftheprotocolsofWeb3.0relyheavilyon Cryptocurrency,thusitiscommonlyaddressedin relationtoWeb3.0.Cryptocurrencyprovidesamonetary incentive(tokens)toeveryonewhowishestoassistin thecreation,administration,contribution,or improvementofasingleproject.Web3.0tokensare digitalassets.Theseassetsaimtoestablisha decentralizedInternet.

Web3.0protocols,relyingoncryptocurrencycould provideserviceslikecompute,bandwidth,storage, identity,hosting,andotherinternetservicesthatcloud companiesusedtoprovide.Moreover,Web3.0will compriseNonfungibletokens(NFTs),digitalcurrencies, andotherblockchainentities.

AreasofConcern

Thenextgenerationoftheinternetcangiveasignificant boosttousers,extendingfarbeyondthesocialmedia, streamingandonlineretailapplicationsthatmakeup mostWeb2.0applications.Itsfundamental competenciessuchasSemanticWeb,AI,andmachine learningcanexpandapplicationsinnewdomainsand enhanceinteractivity.However,everyadvancementhas itsowndisadvantagesandWeb3.0alsohasafewareas ofconcern.

• Itwillbeinaccessibleonolderdevicesandwill necessitatenewerCPUs.Olderdeviceswillbe incompatiblewithit.Asaresult,high-enddevices

arerequiredtousethefutureversionoftheinternet.

• Itmaybemoredifficulttogovernandregulatebecause ofdecentralization.Thiscouldcauseanuptickin cybercrimeandonlineabuse.

• Itisboundtochangetheworldandmostofits functionality Asmostofthethingswillbedoneon Web3.0,moretimewillbespentontheinternetthanin reality

• Incumbentcompanieswillhavetoimprovetheirdigital offeringstoavoidlosingmarketshareasitsappsand websitesbecomemorepopular

• Itisavastandinterconnectednetwork.Althoughthisis oneofitsbenefits,theneuralnetworkalsomakesit easyforanybodytoaccessthepublicandprivate informationyousupplyonline,compromisingyour privacy.

TheFutureoftheInternetandManyLives

Web3.0istheinternet’sfutureandisfunctioninginplaces likesocialmediaplatforms,virtualassistants,wearables, messaging,andmore.Onethingiscertain:theinternetwill becomemoredynamicandentertaininginthefuture.Itis likelythatmostoccupationsandpeople’sliveswillrevolve aroundWeb3.0,notjustbecauseitwillmakeyouwealthy, butalsobecauseithasthepotentialtotakecivilization forward.

Theabilitytoconceptualize ideasintorealitymakesa leaderdistinctamongothers.It istheabilitytoideatewhichhelps themestablishtheirforteasaunique brandinthemarket.WhenLauren Dannay(COOandCo-Founderof Whoomies)sensedalackinthemarket alongwithherbestfriendAlex,she conceptualizedanideatobridgethe gapusingtechnology.Sheformulated theideaof‘Whoomies’tostreamline thehousingsearchingexperienceby makingitmoreintuitive,fun,andmostimportantly-human-centered. Sincethecompany’sestablishment, Laurenhasbeensteeringittowards growthbygainingnationalaswellas internationalattention.

AddressingDiscrepancywith Conceptualization

LaurenisagraduateofParisDauphine UniversitywithaMaster’sdegreein Finance&WealthManagement.She alsoholdsaBachelor’sDegreeinLaw fromParisAssasUniversity.Before launchingWhoomies,sheworkedasa privatebankerfor3yearsatNatixis WealthManagementwhereshecomanagedaportfolioofprivate investments.

In2017,LaurenideatedWhoomies withherbestfriendAlexandreAssal

(CEOandCo-Founder).Theinability offindingahomeonflatshare searchingplatformspromptedLauren andAlextolaunchacompanyfor abridgingthehugediscrepancy existingbetweentheneedsofthe marketandexistingsolutions.

LaurenandAlexfiguredthatbuildinga tech-enabledplatformwouldhelpthem createaflawlessandsecureduser experienceforrentersandlandlords whilerevolutionizingtherenting process—fromthesearchtothefinal booking.Thus,in2017,Whoomies wasestablished.

StreamliningHousingSearch

ThefirstversionoftheWhoomiesapp waslaunchedinearly2018.The companystartedbybeingmobile-only, focusedontheflatsharingmarket,and launcheditswebplatformin2020, extendingitsoffertonewreal-estate verticalslikecolivingspacesand studentaccommodations.Currently, Whoomiesisthefirstbookingplatform dedicatedtostudentsandyoung actives’housing.Itisalsolivein FranceandLondon.

Whoomiesenablesrenterstobook theirnextplacetolive online—whetherinaflatshare,colivingspace,orstudent

accommodation.Theycanalsomeetwithprospectiveroommates accordingtotheirlifestyleandinterestsusingthematching interfaceavailableonthemobileapp.WhoomiesProisa dashboardsolutionforlandlordsandoperators,allowingthemto listtheirplaces,managerenters’applicationsandonlinebookings.

WORDS OF WORTH

“It's a bit of a cliché, but I would say that gut feelings are definitely worth being listened to.”

AStimulatingLeader

LaurenspearheadstheteamofWhoomiesalongwithAlex.Being atthehelm,Laurenhandlestheoperations,finance,andpublic communicationofWhoomies.Sheaccreditsthecompany’s collectiveworkasitsachievements.Sheremarks, “The first (and hardest) steps couldn’t have been overtaken without my cofounder Alex, and now Whoomies’ expansion relies on way more people than the two of us.”

TheteamofWhoomieshasexpandedinlessthanayear.Lauren statesthatitinvolvesseveralchangesintheorganizationandis verychallengingforeverybody Thecompanyhadtosetnewrules andprocesses,anewtooltoimprovecommunicationandmanage theinformationanddraftitsKPIsandobjectives.Thethreecore valuesofWhoomiesarecollectiveimprovement,trust,andheart. Laurenremarks, “We have built a strong company culture and a passionate team from the very beginning.” Thecompanyhasalso designatedflexibleworkhoursattheofficewithafter-work momentstoensurestrongmotivationforeveryone.

Withinlessthanayear,Whoomies’userbasehasmultipliedby5 times.Ithaslaunchednewfeaturesforautomatingtherenting processwiththehelpofWhoomies’techteam.Moreover,ithas alsoraised2M€inSeedround.

StrategizingUpcomingTrends

Covid-19hasmadethevitalroleofhousingmoreexplicitthan ever.Thepandemichasservedtoreinforcetheimportanceof

adequateandaffordablehomes,aswellasmakingiteven clearerthatthepersistingproblemsaroundthecostand qualityofhousingaresimplynotsustainable.Thedemand forshared-housinghasthereforeincreasedby20%YoYon averageinbigcitiessuchParis.

Laurenmarksthattheglobalpandemichasexacerbatedtwo importantthingsinthemarket

• Howoneconnectswithpeople,

• Howonecopeswithprivatevscollectivespacesat home.

Asthepandemichaschangedtheworldwithitsprolonged effects,severaltrendswillshapethefuture.Laurenbelieves thatbusinesseswithsocialelementssuchasrestaurantsor leisuretravelswillexperienceabounce-backwhilethe crisissparksawaveofinnovationaroundthemto acceleratetheirdigitalization.

Laurenassertsthatremotelivingandsocialdistancing redefinedrelationshipswithhome.Whoomieswitnessedan increaseinthedemandforsharedhousingafterthefirst lockdowninFrance.

Lauren’sCandidViewsonWomenLeadership

Do you think the industry’s perspective towards gender disparity changed with time? What are your roles in ensuring gender advocacy in the business sector?

Variouscompanieshavemadesignificantprogresstowards genderequalityoverthepastdecades.Closingthegender gapinthebusinesssector,especiallyentrepreneurship, shouldstartfromthebeginning—education.Socialnorms

haveevolvedtowardsmorefairnessandequity.I feelthatourgenerationsaredefinitelymore cautiousaboutit.

However,womenremainsubstantiallyunderrepresentedasfounders,especiallyinthetechfield. Womenfoundersarealsolesslikelythanmento raisemoneytofinancetheirbusinesses.Being concernedandawareofthepsychologicalbarrier womencanhaveregardingbusinessormoney,Itry toparticipateinschools’roundtables,conferences, andworkshopsalongwithotherfounderstoshare ourstoryandfosterself-confidence.

Being a woman business leader, do you emphasize surpassing changes? How do you maintain worklife equilibrium?

SometimesIdon’t.Wehavetostopthinkingthat leadersaresuperheroes.Iamdoingmybestto improvemyday-to-dayorganizationwhilekeeping mywork-lifebalance.Ioftenfailtomanage everythinginthegiventimeandwiththatbeing said,thesecrettomakingthemostofyourworkis toenjoywhatyoudoandbesurroundedbygood peopletosupportyouduringhardtimes.

Is the business sector welcoming for women? According to you, what are the necessary skills for women to thrive as business leaders?

Yes,thebusinesssectoriswelcomingforwomen.I believethatirrespectiveoftheindustryorbusiness, crucialskillsforbeingagoodprofessionalarethe sameforbothwomenandmen.Trustworthiness, strategicvision,effectivecommunication,and emotionalintelligencecouldbesomeofthem.

w w w . m i r r o r r e v i e w . c o m