WWW.SIDEVIEW MAGAZINE.COM MAGAZINE.COM WWW.SIDEVIEW
THE NEW GENERATION ISSUE!
ISSUE 4: DECEMBER 2009
SIDE VIEW EDITOR IN CHIEF Dumebi Agbakoba MANAGING EDITOR Helen Adegite CREATIVE DIRECTOR Bardia Olowu FEATURES EDITOR Chisom Orakwusi Front Cover: The New Generation Women Photograph by Junior Watson Styling: Styleme-up.com Style Team Make up by Imelda Ladebo for Kemi Makeovers Hair by Avos Hair Models: Lola Maja, Erzumah Ackerson, Pepper Okwesa, Sinem Bilen-Onabanjo,Nkwo Onwuka and Samata Angel. All evening gowns designed by Kosibah. With thanks to Yemi Osunkoya
FASHION AND BEAUTY FASHION EDITOR Helen Adegite BEAUTY EDITOR Eugene Davis FASHION WRITER Anthony Caton PHOTOGRAPHY Seyi Charles George DESIGN Ella-Louisa Romain STYLEME-UP.COM FASHION WRITER Chloe Pierre BEAUTY WRITER Imelda Ladebo STYLE TEAM askthestylist@styleme-up.com E-SHOP ENQUIRIES, email:eshop@styleme-up.com ADVERTISING BUSINESS DEVELOPMENT MANAGER Eliyas Okeke (+44 7773975357) adverts@thebulbideas.com SUBSCRIPTION AND MARKETING EVENTS CO-ORDINATOR Tinu Adesugba, Email tinu@thebulbideas.com subscription@sideviewmagazine.com
Back Cover: Photograph by Junior Watson Styling: Styleme-up.com Style Team Make up by Imelda Ladebo for Kemi Makeovers Hair by Avos Hair Model: Sinem Bilen-Onabanjo Black studded racer back dress, ÂŁ50, French Connection Black Leather jacket, Stylists own
OFFICE 17 St Andrews Drive Stanmore, HA7 2LY Tel (+44 2081338954) Email: info@thebulbideas.com Suite 7, 21 Biaduo Street, Keffi, Off Awolowo Road, Ikoyi Tel (+234 8024453388, +234 1 7765642)
SIDEVIEW is published by Blue Bulb Media (The Bulb Ideas Group LTD)
SIDE VIEW
CONTRIBUTORS
Helen Adegite Fashion Editor Helen graduated as an Accountant from Northumbria University but decided to further her career and study Fashion. She is currently studying Fashion and Textiles Buying and hopes to further her educational background with a Masters in Central St Martins. Primarily working for magazines such as Jane magazine in New York, newspapers or advertising agencies on commercials, her job as a stylist is to work to a set brief, selecting clothes for photo or video shoots. With considerable years experience in fashion and personal styling, she offers a range of bespoke personal styling services, fashion styling for editorial print, television, music videos and personal shopping to individual and corporate clients across the UK and internationally. This shopping service can also be done completely on the clients behalf. As a personal stylist and an image consultant, she helps each client develop and project the best personal image possible.
Seyi Charles George Creative Photographer Seyi Charles George is a freelance photographer who started out as a student of Sociology and Anthropology but decided to pursue his passion in digital photography. He is the modern day photographer who captures the essence of life and creativity through Fashion, Documentary and Event Photography. He is highly sort after and has a long list of reputable clients, just to name a few, Polo Nigeria Ltd and The American Embassy (Nigeria).
Anthony Caton Writer As well as a fashion writer, Anthony Caton is a PR director, photographer and creative representative. He founded his business four years ago and built it while studying PR at University. He has also written for 69 Magazine and Dirtcheap magazine.
Eugene Davis Beauty Editor Eugene Davis also known in the beauty industry as Rowan Eugene has been a Hairstylist and Consultant for the past 20 years. Born and raised in Long Island New York his career began in 89’ when he completed his Cosmetology qualification which exploded his career within the Hair and Music Industry. As a Celebrity Creative Hair Stylist, his experiences over the years have developed through travelling to various destinations on Video shoots, Fashion shows and Editorial assignments. His skills lie both in Afro-Caribbean Hair Styling and European – Hair extensions, Weaving, Professional Colourist, Precision and Creative Hair Cutting.
Side View 4
SIDE VIEW Fashion
CONTENTS
Model Behaviour
8
13
Indulge your Wild Side
18 Designer Focus: To - Orist
19 Back to Cool Arieta Mujay on fashion and styling
26 Jewellery: Tribal Accessories
22
Beauty
16 49
Beauty Confidential with Myrdith Leon- McCormack Beauty Sophisticate
Music Interview with Show Dem Camp
24
Features 28 Who is a New Generation Woman?
47
The Triple Threat Duncan Daniels on Fashion, Music and his future plans
Christmas Gift Guide
52 Side View 5
EDITOR’S NOTE
WHO IS A NEW
In this issue we focus on strong, independent woman, who at SideView have been coined the New Generation Woman. The NGW knows what she wants and is not afraid to go out and get it. She doesn’t conform to the typical 9 5 job or confined to the four walls of the kitchen. She does not get tied down by trends, instead wears what she is comfortable with and yet still manages to be fashionable. She has learnt through experience to be confident in herself and her chosen field of work, creating her own milestones instead of chasing those set by others. She also knows how to let her hair down and enjoy life. All the women in this issue are inspirational, some I have worked with in the past like Lola Maja who I first met a few years ago, she is a make up artiste extraordinaire, capable of turning any woman into glamorous diva. (see page 32) We also featured fashion designers, Nkwo Onwuka, Erzumah Ackerson and Samata Angel; Fashion stylist, Pepper Okwesa and Fashion photographer, Sinem Bilen Onabanjo who were all dressed in beautiful pieces by Kosibah for the shoot (see page 28). We also have an in depth interview with Helen Lawal. The first black Miss Britain. She discusses with us her journey so far, and how she has had to fight the stereotypes she has encountered on the way. Also in this issue, singer/songwriter and producer, Duncan Daniels talks about his new album and future plans (see page 47 ) Our fashion spreads are inspired by tribal trends, statement jewelery and how to wear them in a simple yet elegant way. And with that I say, Live your dream, love what you do and never settle for less!
Dumebi Agbakoba Editor
Side View 6
SIDE VIEW
FASHION Photography & Art Direction: Dumebi Agbakoba Make up by: Kemi Imevbore-Uwaga & Imelda Ladebo Styling: Styleme-up.com Style Team Hair by Eugene Davis
Side View 7
Side ViewFASHION
Model
BEHAVIOUR
the
FASHIONISTA
Side View 8
Top and Chloe Shoes, stylists own Silver leggings, Topshop, £2.50
T
E R HE
L BE
Black Waistcoat, £25, Burton Ankle boots, £65, River Island Accessories, Stylists own
Side View 9
Black and white print kaftan, £15, Dakou Tye and Dye bikini, £6, Topshop Accessories and Gladiators, Stylists own
THE
EXHIBITIONIST Side View 10
the
Shorts, Yetty D, ÂŁ55 Skull print Vest and Cardigan, Stylists own Piano detail bracers, Models own
Side ViewFASHION
indulge your wildside
Dress, ÂŁ25, Dakou Tribal necklace, Stylists own
Side View 12
Models wears (Far left) Dress, £45, Yetty D (Centre) Dress, £110, Erzumah Ackerson (Far right) Woodin Dress, £60, Dakou
Photography & Art Direction: Dumebi Agbakoba Styling: Styleme-up.com Style Team Hair & Make up by: Imelda Ladebo Picture of model (fist page) outdoors with tribal necklace Dress, £25, Dakou Tribal necklace, Stylists own
Model wears Pink top, ÂŁ14 ,Topshop Leggings, ÂŁ2.50,Topshop Brooch and bracelet, both stylists own
Side View 14
BEAUTY CONFIDENTIAL SideView Editor in Chief catches up with Myrdith and her team during London Fashion Week. Myrdith is simply inspirational, she is a woman who knows what she wants and gets what she wants.
You recently sponsored London Fashion Week? What role did you play and which other fashion shows have you sponsored? We provided products and worked with celebrity Manicurist Sophy Robson, we assisted her with a team of amazing manicurists. It was nice catching up with the other artists there I worked with in the States, models we usually see in New York shows. It was amazing. How did it feel to be a foreign Black woman working at these shows? Do you face any challenges? No challenges, as we knew a lot of people. Working with Sophy Robson was amazing. We learned her way of doing things and her passion for the industry. It really gave me a new found
Side View 15
Myrdith Leon-McCormack & Dawn Sterling
Side View FEATURES
respect for the industry, for manicurists. So who would you love to work with? Diahann Carroll, Halle Berry, Bette Midler, Maya Angelou, Nancy Wilson, Rita Moreno, Ruby Dee Davis. I call them, ‘The classic women’.
Myridth’s beauty advice: Nailcare is so important, alot of women take their nails for granted. When you are feeling low or need a confidence boost, just try a mini manicure at home and see how great you feel afterwards. The feeling is priceless.
So let’s talk nail trends. What are the nail colour trends for Fall 2009? Darks, Reds, Browns, Gold, Silver and Metallics. Are French manicures still considered stylish? If done properly. Not to stark. It should look natural, not too white and not too pink. What shape and length would you suggest women have? Short and soft square with rounded edge is always best. Which celebrities have you worked with? Beyonce, Erykah Badu, The Late Eartha Kitt, Etta James, Charlize Theron, Scarlett Johansson, Kate Hudson, Uma Thurman, Tyra Banks, Jill Scott, Amerie, Estelle, Idris Elba.. the greats in my book. What advice would you give to young women trying to enter this line of work? Pay your dues, don’t try to run to quickly. Any future plans? To develop an amazing team of international manicurists.
For more information, visit www. m2mdamorejon.com
Side View 16
S T Y L E M E - U P . C OM S T Y L E . FA S H I O N . D I R E C T O RY
Side View DESIGNER FOCUS
-ORIST
Words by Anthony Caton
To-orist is the brainchild of Kenyan born fashion designer and entrepreneur Brian Gathii and is centred on exploration (hence the name). To-orist exists in a clandestine realm. The line is often characterised by its art directed experiments with terrestrial science and archaeological imagery involving holographic zebras and illuminated sarcophagi.
Leopard prints and hand palm x-rays. The pieces are designed to be timeless signature concepts. The shape stays the same throughout and all garments are handmade. In a conversation with Brian he told me that he was excited to reveal that he was introducing his label into the exclusive department store Harvey Nichols. www.to-orist.com http://www.myspace.com/toorist Side View 18
BACK2 COOL
Side ViewFASHION
Photography & Art Direction: Dumebi Agbakoba Assisted by Yetunde Ogunnubi Make up by Imelda Ladebo Hair: Eugene Davis
Location: Rough Trade
Side View 19
Gold African print T-shirt, ÂŁ30, Yetty D Straw hat, Stylists own
Button detail cardigan, ÂŁ35, River Island Shirt, ÂŁ25, River Island
Blue cardigan, £35, River Island White vest, £15, Burton Shorts, £25, River Island
Black cardigan, £30, River Island Vest, £15, River Island Straw hat as seen before White shorts, stylists own
Side View 21
You recently hosted Graduate fashion week, what was the experience like? It was an overwhelming experience meeting all those wonderful people, like my icons Zhondra Rhodes, Matthew Williamson and of course Giles. It is also amazing to see the future of British fashion talent and the direction its going in.
A lot of people mix being a stylist and an image consultant up. What does being a stylist really entail? These are 2 very different professions but are somewhat intertwined. An Image consultant gives advice that will help people achieve what they want whether if it is to get a new job, make an impression or to simply help them feel good about themselves. A stylist on the other hand, creates visual images, such as photographs used in magazine articles or videos used in the music industry. Working from a design brief, stylists work with teams of people such as photographers, designers, lighting technicians and set builders. The work involves planning creative solutions to the design brief, selecting the most suitable accessories to complement Career break : Getting paid work experience at garments and arranging these appropriately. SMASH HITS magazine and working on the smash hits poll winners party which featured British pop I know you have done Deola acts like Tripple 8, Blue and Hear say That was a Sagoe’s look books and styled long time ago, it was not much but it was my first for numerous fashion shows. experience having to dress/style celebrities. Talk us through that. How important is your role? what massive stylists like Katie Grand( My style idol) is Well put it this way, there is a doing. partnership between the designer and the stylist. The designer hands What’s your opinion of fashion industry in Nigeria? over the collection, I style it, we Its really strong and there is a lot of talent. I love Deola discuss and the final product is Sagoe, Lanre Da Silva. I love what the Okunoren what you see down the runway twins are doing and am feeling Zebra’s direction at the or the images you see in the look moment. Although I do think that too many tailors/ book. It always helps that I attend seamstress are regarding themselves as designers and major fashion shows like London too many people reckon they are stylists. Its kind of Fashion Week to have an idea of annoying as some of us have busted our arses to get to
Arieta Mujay
On FASHION STYLING
Side View 22
Black one shoulder feather corsage dress, £100, by Linea, Gold jewel chain bracelet, £55, by Kenneth Cole; Black tights, £7 by Aristoc
Tips on how to accessorise a bright coloured dress with Nude or perspex accessories as this will tone down the bright colours. Black will also work but for the peacocks amongst us I would accessorise with another bright colour in the same colour group. Example: if its a primary colour like red or blue, I will accessorise with another primary colour like yellow. Tips on how to accessorise a little black dress depending on the length of the dress, a pair of super high heels will glam up and give that WOW factor. Also Ankle boots, cuffs and statement necklaces will suffice.
Teatro, corsage detail dress, Yellow, £79 at Littlewoods
Black thigh high suede tassel boots £70 by Dorothy Perkins Purple satin bustier, £30, by Dorothy Perkins
where we are now and it seems a mockery of the profession. But each to their own, I let my work speak for me. Who would you love to work with? That is a tricky one, at the moment in Africa, would love to work with Stoned Cherry but really I just love what I do and would work with whoever as long as I like their vision.
Which do you prefer styling for runway shows or photo styling? None, I love them both equally but with still photography you can play with images, poses and different things but with runway you’ve only got a moment in time, so no mistakes.
Tips on how to wear thigh high boots - depending on the climate you are in, you shouldn’t be wearing these at all if you are in a tropical climate as you would sweat. However, these look great with a mini skirt, short shorts or hot pants, and a lovely body-con dress. Tips on how to accessorise a corset - as there is so much going on around the chest area with the boobs hiked up! I would either go for a very dainty necklace or statement earrings. Less is definitely more with this one.
Whose cupboard would you love to raid? Grace Jones, Debbie Harry, Mary Kate Olsen and Rhianna, whom i’m so loving at the moment and I would also love to share Chalya Shagaya’s closet Which musicians have you worked with and who would you love to work with? I have worked with Lily Allen, Blue, Solange, Pixie Geldof, Kelly Rowland, The Script. I would LOVE to work with Mary J Blige, Madonna, Kanye and LA ROUX. Arieta’s fashion advice: Its not what you wear, its how you wear it! Ask Arieta for all your style dilemmas, email askthestylist@styleme-up.com
Side View 23
A Q&A with Tec, one quarter of Nigeria’s rising stars, the
SHOW DEM CAMP
Musicians Ghost and Tec are the face of a quadrant of musicians and media entrepreneurs whose club anthem ‘Yawa on the dance floor’ is in heavy rotation in clubs across Lagos and Abuja. Show Dem Camp - SDC - comprises of four individuals, Ghost, Tec (the visual and audio creatives) and Femi and Tolu (the business directors) and the four have already collaborated with a range of international artists including MOBO award-winner Tuface Idibia and German soul singer Nneka. In addition to having a cross-Nigeria tour under their belts there are also a number of innovative music and media projects on their immediate horizon. British-born Ghanaian Samata Angel talks to Tec, a founding member of Nigeria’s new rising hip hop elite who is currently in Lagos about his inspiration, his definition of conscious music and the power of the worldwideweb for global music.
amazing designers or amazing graphic designers, but with the creatives and arts you are almost not encouraged to do these things. A lot of the time, media, arts and creativity can be used as a tool, even if it is just shooting a music video in Lagos, showing the beautiful side of Lagos, showing how despite all the daily pressure people are still smiling. There is some kind of resilient spirit where they still manage to smile every day despite their hardship, and it’s not just Lagos but he whole art of Africa. The people are like that, they have resilience and drive. Out music is also a way to communicate with these people, about these people and for these people alongside the world.
How does it feel to be seen as an inspiration to aspiring musicians as you are right now?
The thing is that whatever levels the Show Dem Camp reaches I think you are an inspiration to others if you are able to inspire them to push for their By seeing Ghost and myself Part of the motivation for your movement seems to be dreams. are seeing that these guys are about representing Nigeria in a positive light. How do you people doing it, therefore it’s possible be to think music can be used as a vessel to do that? The main thing in our movement is that be done. They can see we are just like them, living here. We have the same there are a lot of people who have dreams, same challenges, same hopes a voice but are not necessarily being and the topics of our music are ones heard. I have some friends who are everyone will be able to relate to.
Side View 24
(Left – Right) _ of Show Dem - Tec, Femi and Tolu
Side View MUSIC FOCUS
How can music be used to push change?
Music is a form of communication and there is really a different level we are trying to take it to. In the US and the UK, in the developed nations, music is a huge medium, a huge avenue used to promote and push change and to promote change, we really want to show the power and possibilities here. That it can be used a strong communication tool in Africa too.
You are currently working on your debut album, ‘Memoirs’, what tracks have you recorded for that? now?
There are a number of tracks we have done that we are very excited about, we are working with MI who is a trend setter on the scene over here in Nigeria. We have worked on a record called Dreams, which is basically talking about our vision, about being able to come out and do something fresh, as young Nigerians – it’s a great record we are very happy about. Another track we have worked on is with a girl in Germany called Nneka – we did a record with her talking about religion and faith, it’s a huge record.
How do you choose the topics of your music, what are you interested in writing about?
We live in a country that has some day to day pressures so we do try to make light and fun music but we also have songs which comment on the social conditions of the country, how sometimes the government can be part of the problem instead of the solution but also how you have to acknowledge when an effort is being made. It depends on where our head is at the time and what the beat says to us. Our music is conscious, although I don’t like that word – to me you are alive so of course you are conscious. We just talk about what we live and how we see things. That is real music.
You have all done a great deal of travelling in your time, you around the UK, Amsterdam and in Nigeria, and Ghost in the UK, USA and Nigera, occasionally you are not all in the same country how do you record in those circumstances and run your businesses? We definitely make use of the internet; it is a quick and easy way to get music recorded and to reach a global audience. I am very very prointernet!
So what can your fans expect from you in the future?
Well our videos and projects will be put on platforms online and offline globally. We are about to shoot a video for ‘Yawa on the dance floor’ and that will be out soon. We have a strong online presence so you can see our Myspace (www.myspace.com/showdemcamp), Twitter and we have a Facebook group. We are launching our .com website soon too so there is a lot going on for SDC.
Side View 25
For further information on SDC – Show Dem Camp visit: www.myspace.com/ showdemcamp www.twitter.com/ showdemcamp www.youtube.com/ showdemcamp
Side View JEWELRY
This season, its all about tribal accessories, with ethnic textures and tones. In keeping with the mood, makeup kept a very ethnic feel with warm browns, coppers and golds to enhance delicate natural features. Hair was accessorised with custom made wigs with the same warm highlights in a very relaxed afro texture, giving a natural over-sized fro.
Jewellery by Aiyda Shop the looks at: www.aiyda.com Side View 26
Photographer: Natalia Zapala Hair Stylist & Styling by: Eugene Davis Make-Up: Dorota Staniszewska and Shelene McIntosh
Side View 27
Side View FEATURES
WHO IS A NEW This month, we pay tribute to women in the creative industry who are to be reckoned with, in a world once dominated by men. Whether its creating concepts for photoshoots, styling or creating one off pieces, these women have have done it all. The feature covers 6 women in the creative industry. These women have created amazing editorials, special effects make up and clothes to die for.
Side View 28
Studio 7, 44 St Paul’s Crescent, London, NW1 9TN (By Appointment Only) +44 (0)20 7424 8832 designer@kosibah.co.uk twitter.com/yemikosibah
SINEM
BILEN ONABANJO Part of the duo Suby and Sinem photography. Sinem works as a fashion photographer and creates great editorials for various publications in the UK and abroad. Sinem recently won an award for Best Fashion Photographer at the BEFFTA Awards. How did you get into photography? I first got into photography in late 2005. Although all the equipment had been there for me to experiment with, I took only baby steps for the first few month, taking a snap here and there until one day during the 2006 Easter break, I picked up the camera, got into my car, and drove round photographing anything and everything. I came back five hours later, starving and mud-caked, but with 300+ frames to my name. Needless to say, I haven’t dropped the camera ever since. As a creative photographer you use artistic interpretations of the subject matter and its features. I didn’t know photography could sound so technical. Would you give a brief through your work flow? It is really not half complicated or technical as it sounds. As a photographer, you’ve either got an eye for the artistic detail or you don’t. Everyone can take a photo but not everyone can be a photographer. It all starts with an idea, a vision; and if you have a strong creative team like we do with the likes of the amazing body artist Sarah Terry, the brilliant make-up artist extraordinaire Lola Maja and super-creative stylist Yoanna Pepper Okwesa where everyone pulls together to create the final look, the work flow becomes a fun-filled journey of adventure where we all push, encourage and challenge ourselves to create the most iconic looks we can possibly come up with.
Are there any personal restrictions in your work? Both Suby and I are always in pursuit of artistic, aesthetically inspiring and breath-taking images. While we also enjoy other types of
Side View 30
photography such as street and landscape photography and are open-minded about other forms of photography, I think I speak for both of us when I say we are not at all interested in glamour photography or s&m photography. Any form of photography that distorts, objectifies, deforms the beauty of human form is a no no.
You have a portfolio which covers different areas including nude and half nude shots. What are your views on beauty through your eyes?
I think human form is the absolute form of beauty. Our nude shots are not aimed to titillate or tease but to inspire - we like starting off with a beautiful figure and highlight and enhance that beauty through strong composition, lighting and retouching. While we are very much aware of the industry’s expectations of photographers and retouchers, we very rarely slim down models through post-processing and try not to get too heavy-handed with the multitude of Photoshop tools. We do not believe in plasticized, processed beauty, but beauty in its most natural form, highlighted through our art.
Your photography company embodies both the husband and wife as principal owners. So what is it like working with your husband? Being husband and wife, but perhaps more importantly being male and female, we are each other’s Ying and Yang and on and off set, we thoroughly complement each other. He sees things I do not see; I shoot angles he does not even consider - no two shots are ever the same. We’ve been working together for three years now, and although we at times had clashes at the beginning,
we are now at a stage where we work together seamlessly.
Your work is brilliant and there are alot of great concepts. Where does the inspiration come from? A little cliche but inspiration can come from pretty much anywhere. Seasonal trends and designs often create their own mood and atmosphere which determines our choice of location and set design. Music videos are great sources of inspiration at times - especially with videos of trendsetters like Rihanna and Lady Gaga, even a single frame can lead to a multitude of ideas. You were nominated as the best fashion photographer for BEFFTA. Do you think you have achieved the most you could? Certainly not. Anyone who says they have achieved the most they could is, in my opinion, one who has given up, either for lack of motivation or lack of talent. We have plenty of both to last us for many decades to come. What you see now is not even half of what we would like to achieve as photographers and ultimately as a brand. There are many projects in the pipe line, both in our native Nigeria and here in the UK. We have joined forces with the organisers of the first Young African Fashion Weekend which took place in June 2009, to bring a spectacular fashion weekend in 2010 to showcase the work of young African fashion designers. We are getting ready to blow away the Nigerian entertainment industry with a number of projects we have got involved in over the last few months. So watch this space as the best is yet to come! Where is your favourite location to take pictures? Any location which offers character and ambience. As someone who once insisted on being photographed on rail tracks, for me the more daring the location, the better! Where is the most spectacular place you’ve ever been? Photography: Junior Watson Styling: Styleme-up.com Style Team Make up by Imelda Ladebo Hair: Avos Hair Black sequined vest, Jane Norman White vest, models own Shoes, models own Black clasp purse, stylists own
The most spectacular place i’ve ever been to has to the Sepilok Orangutan Park which I had the opportunity to visit during a press trip to Malaysia two years ago. To be in the middle of a natural reserve where so many volunteers dedicate their time and energy to rescue and rehabilitate the ‘men of the forest’ and to be inches away from these creatures, who share 95% of our genealogy, chomping on bananas washed down with milk and posing for my camera was breathtaking.
Dunn and Sesilee Lopez. In music, we have had the chance to capture 9ice, Banky W, Asa, May7ven, Laura Izibor, Eldee, Dr Sid and Duncan Daniels.
What would you say to other enthusiast photographers out there who aspire to what you’ve achieved? The key to success in photography is not whether you’ve got the latest gadget available but whether you know how to use it. There are so many enthusiasts out there who think getting a Mark III will make them a pro. You need to have an eye for the right composition and you need to constantly nurture it with practice, study and get feedback from experts. Otherwise sitting on your backside, boasting on your latest toy is not automatically going to make you Mario Testino. Like anything else, photography is an art which requires talent but also a lot of dedication.
Favourite fashion designer? Internationally, I would say Azzedine Alaia and the renowned Turkish designer Cengiz Abazoglu. With regards to Nigerian and African designers, we have been so fortunate as to not only work with some of the greatest but also get to know them on a personal level, it would be a huge feat to choose one. I love the sophisticated glamour of Adebayo Jones and was lucky enough to be dressed by the legend himself. I love the graceful silhouettes created by the master of corsetry, Yemi Osunkoya and the casually glamorous designs of Tina Atiemo. I adore the intensity of Samantha Cole designs while I am totally at home in Nkwo’s Afro-bohemian designs. Meanwhile, each new collection by Deola Sagoe is an inspirational journey of creativity and daring. ‘While I have not had the chance to meet them in person, I do love Jewel by Lisa and Lanre da Silva Ajayi’s designs and I do hope to meet and work with them in the near future.
How do you decide on locations & subjects? Once we come up with an idea, location is one of the first crucial choices to be made and it is often an off shoot of the overall image the designs create in our mind and the final image we want to create for our audience. Then follows the choice of model, accessories, style of make-up all put together by us and our creative team. Which one item of equipment would you say is the most important to you? Second to the camera? I would say lighting - good lighting is the key to good photography, even if it is a piece of white cardboard doubling as a reflector. Who have you worked with? We have had the opportunity to work with some of the greatest names in Nigerian and African fashion from Adebayo Jones, Yemi Osunkoya, Exclamations Couture (Familusi Akin Babs) to Deola Sagoe to Samantha Cole, Tina Atiemo, Nkwo Onwuka and Ugoma Ebilah. We have shot some of the best models on the catwalk such as Liya Kebede, Alek Wek, Nenna Agba and Tyson Beckford as well as the rising stars Jourdin
Who would you love to work with? There are still many Nigerian fashion designers we haven’t worked with so we’re hoping to change that in the near future. In Nigeria, one designer I would love to work with is Jewel by Lisa while in the UK, I find Alexander McQueen most inspiring.
What’s your personal style? I’d like to think I do not follow trends, but would much rather pick and mix what suits my looks and figure best. Although, once I hit the big 30, I realised that I’ve become more experimental with a range of different looks. While there’s nothing more comfortable than a pair of kick-flares, a simple tee and shoe-boots or heels, like any woman, I do enjoy getting dressed to the nines. And I can’t possibly give up on my Ankara! How does it feel to be called a New generation Woman? It is an absolute honour to be able to represent a new generation of women. Personally, it is even a greater honour for me, as an adopted Nigerian, to be considered a New Generation Woman amongst my beautiful, inspiring, fierce African sisters.
Side View 32
LOLA
MAJA
LOLA MAJA has worked as a make up artist for 14 years, she has worked on several music videos - one of them being Lisa Maffia’s “Women of the World”. Her most recent work is a new movie by Award Winning Director, Kunle Afolayan where she provides special effects make up.
So tell me, what is your typical day with a client like? Well to be totally honest, no two days are the same with a client because no two clients are the same. Because we specialise in such different areas of beauty, fashion, bridal and holistic therapy we approach each and every day with new eyes. The only thing in common is to set out the principle objectives i.e. 1. Who the client is. By this I mean who they really are inside as a person. Get a feel for what their likes and dislikes. So that we can tailor the job to that individual. 2. What’s the purpose of the makeup or treatment. How do they really want to look / feel afterwards.
Photography: Junior Watson Styling: Styleme-up.com Style Team Make up by Lola Maja Hair: Avos Hair Top and jeans, models own, Black head piece, stylists own
We can spend a whole day with a client on a job or just a few hours. It really depends on what they want. If we have to be on set for a magazine or film shoot the call times can be at the crack of dawn or in the reverse, I’ve had to work throughout the whole night on a job. While we were filming “The Figurine” movie, sometimes we wouldn’t actually start filming until 1 or 2 am and we’d work until the next day with only a few hours sleep before we were back on set. For the Omawunmi video (Today na Today) we’d been filming from 9 am until 7 pm but one of the scenes called for a night time break in at the museum so we had a few hours rest and resumed at midnight. We shot until just after 6 am and were back on set a few hours later at 11 am. Weddings can also require quite long demanding days. We’re one of the few companies that offer
Side View 33
just a natural progression for me. Working in store gave me the chance to work on a variety of skin tones/ethnic origins. This was a very valuable experience as it was real life. I do have international formal qualifications in Beauty Therapy, from the London College of Beauty Therapy and an ITEC Holistic Therapy (Advanced Level 3) from St Mary’s College University. Through the years, I’ve also completed specialist training in Eyebrow Threading and Xtreme Lashes Eyelash Design.
Lolliepop! Why were you given that name? Haha - I’ve always been called Lolliepop. My Aunt gave me that name when I was a child. Apparently I was so cute and such a good child that I was as sweet as a Lolliepop. What can I say, the name has stuck with me through my whole life. Lolliepop, Lollie, Miss Lollie.. it’s all the same. It’s only really been in the last 8 years that I’ve worked under my real name before that hardly anyone called me Lola. I’m also a known sweet tooth. I would always have a stash of Chubba Chops pops hidden somewhere. I’ve moved on from those now.. i’m a bit more grown up. I’m now addicted to Haribos instead! What exactly does “custom blend” perfumery mean? I own a franchise of a company called The Perfume Studio. The term “custom blend” refers to the fact that each an every single fragrance we make is created for the client by the client. We have a base range of a variety of different components, we go through each of our individual formulas and find out which ones are most suited to your personal taste. When we have our final selection we then blend them together until we come up with the final scent which is then named by yourself and registered on our system. Therefore the chances of two people ever having the same blend is highly unlikely as you can even customise the amount of each formula that you add into your fragrance. The end result truly is unique to the individuals personal preference. That means that you can blend as many different types of fragrances for yourself; for example, an every day easy to wear scent for special occasions / evenings. We even offer wedding packages for the bride and groom to wear on their big day. These can also be given out in 5 ml atomisers as favours / gifts to the bridal party. People are always looking for something different or unique and it’s a really fun addition to a hen party to have a perfume blending session with the girls. But as I said, it’s not just a female thing. We have alot of male clients who want to stand apart from the crowd and have their own signature blend. You also happen to be into “special effects”
full day services and we cater for all ethnic backgrounds so we have to be prepared for different cultural ceremonies and requirements. I’ve had to attend an Asian bride’s house at 4 am to prepare the bridal party and stay with them throughout the entire day until 10 pm. She had 5 different outfit changes as she was actually performing 3 different ceremonies in one day! But it’s not always like that. Sometimes you may only be there with a client for an hour or two because you’re helping them get ready for a party or a special event. So as I said, no two days are ever really the same. And I love it! What does it take to become a make up artist? Creativity, determination and alot of patience. Makeup isn’t just about technical skill. You can teach someone how to apply the products but those that stand apart from the crowd are those that have a real artistic flair about them. You’re working with colours and textures. A face is a blank canvas but you also have to know that it’s a real life living human being underneath it all. So patience is a pre-requisite, whether it’s a fashion shoot or a private client. Every one is an individual and you have to work with them to achieve the best results. You also need to be willing to put in the time required to build a good portfolio of work. This may take a while and it’s a constant thing. After working in this industry for over 15 years I’m still always updating my books with new work. You can’t ever sit back and think, “that’s it, I’ve completed my portfolio” it will never be complete because you’ll hopefully always be evolving and trying out new things. I would hate to ever be stuck in a rut. There are signature looks that people will always know Lola did that; but I’m always trying to learn new things and hopefully as a result, my work will always seem fresh! Team work is also very important to being a good makeup artist. You’ve got to be willing to roll up your sleeves and literally get stuck into it. Talk to the other members of the job if you’re on a shoot such as the photographer, fashion stylist and the models. That’s the only way that you’ll get the very best out of the job.
Are you self taught or did you have any formal training? I’m mostly self taught. I started working as a makeup artist when I was 14. I worked in store for all the different beauty companies in London. I had training through those companies but I also had alot of sisters and friends around me who were great to practice on. I’ve always had a passion for makeup so it came very naturally to me, especially as I studied art at school. It was
makeup. Can you shed a little light on that? When many people think about makeup they automatically think of fashion and beauty. But with special effects makeup it’s not about making someone necessarily look pretty, more about creating a character. Whether it’s making someone look older, or younger through the use of adding hair or covering it up with a bald cap. Adding wrinkles, changing the shape of their face or their nose, creating scars and wounds or severe disfigurement all this can be done with molding putty, waxes and a variety of different types of blood. People have laughed at me on set when I’ve explained how many different types of blood there really are available. Whether you want it to look like a fresh wound, seep or spray out from a direct impact or whether it needs to look aged. There’s an art to these things and ketchup or red paint simply doesn’t make the grade! Special effects makeup can also refer to body art which is an area I have alot of love for. I won’t pretend to be an expert in this field as I’ve worked with some really breathtaking body artists but as I said, I’m constantly learning and I look forward to expanding more into this area in the very near future. It’s all art and it’s all makeup. Therefore, it’s all me!
look like the beautifully elegant women from the 1920s through to the 1950s. Glamourous wasn’t just something you did from time to time, it was a way of life! I love Marilyn Monroe and Audrey Hepburn, Josephine Baker and Lena Horne. But at other times I can go to the total extreme and be an edgy goth or a real tomboy! But in my heart, if it really comes down to it, show me a corset or a delicately tailored tea or prom dress and I’ll fall in love every time. The same thing applies to my hair. Anything goes! One moment I’ll be in a really short tight cropped bob, short back and sides and then the next month I’ll have long flowing locks. Whether it’s black, blue, red or blonde that entirely depends on my mood! Life is too short. My art and my style are all mingled into one.
If you were not a make up artist / beauty therapist , what career would you have chosen? I’ve never considered being anything else! It’s just something I’ve always been interested in. I know it sounds cliched but I was truly born to do it! I did however study photography at A’Level and First Year Degree. It helped me have a better understanding of what happens In your personal relations with people what through the lens and the way that different exactly would you describe yourself as? lighting conditions have on the final outcome of I’m a great big softy. My family tease me all the an image. So really that’s the only other career time. I’m extremely professional when I have I would have chosen. I still tinkle sometimes to be, but if you ask anyone who really knows behind the camera. It’ll always be a passion of me they’ll probably tell you I’m the most down mine. to earth person around; I’m a goof ball, a geek in a dress and a pair of heels. I’m constantly Who would you love to work with? laughing. But I’m fiercely protective of my Anyone who’d love to work with me! It’s friends and family and i’ll jump through hoops always a pleasure meeting new people. I’d to do anything I can if they need my help. So also love to work with Dita Von Teese. I really I usually tend to be the mediator in the midst admire her sense of style. She’s a modern of an argument. I guess it’s the holistic side of day classic icon to me. I’d also love to do a me.. I don’t like unnecessary stress or drama. full shoot with the models who have paved Life should be about spending quality time the way for black women in this industry such with good people around you. Live, Laugh and as Iman, Naomi Campbell, Tyra Banks and Love. That’s my motto. Alex Wek. I’d also love to work with Nigeria’s finest such as Oluchi and Genevieve as well. I Favourite fashion designer? have such a deep respect for what all of these Wow.. I have so many but to name a few women have achieved in their careers thus far. who I absolutely adore I would have to say Adebayo Jones, Yemi Osunkoya, Samantha Any future plans? Cole London, Nkwo, Pink & Ruffles, Obsidian, Loads! I won’t stop until I’ve taken over the Dianne Von Furstenburg & Karl Lagerfeld. whole world!! But first things first, I’m gradually My favourite male designer is Ozwald Boateng. expanding into Nigeria more and more. We’ll I really admire his sense of style and bold use be opening up our training school shortly as of colours. Shame he doesn’t have a collection well as running courses from our London base. for women. Sacred Lashes will soon be unleashed. So you should all get ready to flutter your way through Personal style? life either with our semi permanent extensions Gosh, I guess the only way I can really describe which last 6 - 8 weeks or with our exciting myself is as being a little bit eclectic. I love range of ready to wear strip lashes. Crystals, elegant feminine clothes. I used to think I was feathers, side swept or wide eyed dolls, there’s born at the wrong time. I always wanted to something to suit everyone.
Side View 35
Pepper OKWESA
Interview by Ayodeji Soetan PEPPER is a fashion stylist with experience in assisting and managing fashion shows and exhibitions. She has worked on several projects for publications in the UK.
Pepper Okwesa Photography: Junior Watson Styling: Styleme-up.com Style Team Make up by Imelda Ladebo Hair: Avos Hair Gold head scarf and accessories, all by Zanaa
What exactly does your job entail as a fashion stylist? Well If you don’t drive, becoming best friends with the London Underground is what my job entails lol! But being a fashion stylist could vary from the client or the team you are working with, generally speaking you work with a variety of creative people, from photographers, fashion directors and editors to conceptualize a creative vision and then help execute that vision for photo-shoots, print publications and runway shows. In as much as I don’t follow trends personally, it’s important to be up-to-date and knowledgeable about fashion trends, forecasts and history, even be aware of social and current affairs. Hmm what else does my job entail? Apart from having a good eye for style and imagination, my job entails having a plan B and C, being resourceful and use my ingenuity to locate fashion items and locations. I also have to do a lot multi-tasking, networking is key and oh yeah and a note book. Can you describe a traditional attire and what you could do as a fashion stylist to modify it? I would say anything that represents ones geographical location and connects you with a culture and its
meaning. It could even link you to that culture’s history as well as contemporary aspects of that culture. The way I would modify it would depend on the purpose and brief I’m given for a shoot and the client.
What does it take to become a stylist? Have you had any formal training or worked under anyone? I haven’t had any formal training so experience is key, which comes with assisting professional stylists, designers and editors. I’ve done a lot of work experiences and assisting on fashion projects which have been great and useful to my craft. I would say, as long as your visually creative, sharp, driven, patient and willing to eat a lot of humble pie that should be fine. Who was your most recent client? The Nigerian Singer, Kefee Whose wardrobe would you love to raid? Hmm loads, my mum’s wardrobe when she was 21, Kelis, Zap Mama and Andre 3000. When you are not working, what do you do for fun? Well I don’t see Fashion Styling as work really, it is what I do for fun, it only becomes work when I have to use it to pay bills, which then becomes fun work. To add to that, I love playing with clothes, travelling, taking photographs of what inspires me, especially things I won’t be privileged to see on a regular basis. I love hanging out with my friends and family especially my parents. I love dancing with my sister to afro-beats and Arabic music, that’s always fun. I also find learning how to make a new recipe alot of fun; its exciting to see how its going to turn out. Even some aspects of my degree can be very fun, especially when I got to do a mini ethnography project on the merging of Western and Congolese cultures in the pop up club and gallery ‘The Double Club’ Side View 37
NKWO NKWO ONWUKA, award winning fashion designer creates clothes that are nomadic, inspired by the wild freedom and innovation of the 60’s and 70’s and fused with African influences. She has produced a new and exciting style called Afro-Bohemian Chic, merging ‘Afrocentric’ sensibilities with a broadly commercial appeal.
What did you major in at University and has that helped you in any way with your chosen profession?
I studied Psychology at University. Not exactly with my profession, but with life in general. Do you practice?
No I do not practice Psychology - I never really intended to go further with it but being the daughter of Nigerian parents i had to get a degree first before I was allowed to go off and do what I wanted. How did you create the Afro Bohemian Chic style?
I created this style by fusing my love of the wild freedom and innovation of ‘60s and ‘70s fashion with influences from my African background. ‘Ego Trip’ is the name of your recent collection, what was the inspiration behind this?
The collection, Ego Trip, was inspired by the celebrity culture that has taken over society.Everyone wants to be famous and reality TV and social networking sites have taken personal branding to exceptional heights.It is about my journey,finding a voice in cyberspace. How do you conceptualise the names for your range or collections?
I get the names for my collections
from a line in a song,from things that I hear and from things that I read.For example, Ego Trip came from a book I was reading - the term originated in the Seventies and is all about things we do to increase our self importance. Would you say your success owed to your mum?
I mean she taught you how to sew and fed your obsession for dolls, which I’m sure were your practice mannequins. You are right about the dolls though, that is where it all started as my mother would show me how to cut the basic patterns. Then I began to be amazed at how my mother would be working with a piece of fabric at night and the next morning, as if by magic, it had been transformed into a beautiful dress.That fed my passion and so I really do owe my success to my mother - my label is named in her memory. Do you do any of the sewing?
I still do alot of the sewing.I have a great team working with me but I really do enjoy sewing and I still make most of my samples. How much work goes into creating the collection?
Talk us through the process There is alot of work that goes into putting a collection together. I have to get the inspiration/name first.This acts as a guide to make sure that the collection is cohesive.Then I start looking for fabrics, shapes and ideas for the clothing.The next step is making the samples, making sure the clothes work the way I want, it does not always work first time around and then the sample has to get made all over again. Starting a venture like this would involve an substantial amount of capital.
reinvest, I have learned how to save money on marketing/pr and I joined a micro credit scheme and that got me started. However, I have been very fortunate, being in the right place at the right time and having clothing that people really want to buy. Where is your line stocked?
My line is stocked in various boutiques in the UK including the largest online fashion retailer ASOS.com.The line is also stocked in Greece, Bahrain, South Africa, USA and coming to Nigeria soon. What should we expect next from Nkwo?
We are launching our diffusion range, Afromania by Nkwo.The clothing is more affordable and accessible and will be available to buy online. Watch this space. On a lighter note, is there anyone in your life and how does he feel about what you do?
Now, that would be telling!!!
Do you ever plan to move back to Nigeria?
I do intend to move back to Nigeria some day.Not exactly sure when but hopefully in the near future. How does it feel to be a New Generation Woman?
Being a new generation woman is a big responsibility - even though we are doing things differently from our mothers,I feel that we learnt alot from them and it is our duty to hold on to those traditions and pass them on to the generation coming after us.At the same time,we have to be mentors and teachers and set good examples and we have to show that anything is possible if you work hard and follow your dreams.
How were you able to finance it?
Starting a fashion business can be capital intensive, the cost of machinery,marketing, advertising, premises all adds up.However, I decided that I was going to grow my business organically - I constantly reinvest and Side View 39
Photography: Junior Watson Styling: Styleme-up.com Style Team Make up by Imelda Ladebo Hair: Avos Hair Jumpsuit, Nkwo Kimono top and Harem pants both by Nkwo
SAMATA
ANGEL
SAMATA ANGEL is a British-born Ghanaian award-winning fashion entrepreneur, author, designer and TV personality. Her clothing label, Samata’s Muse specializes in women’s wear with clients including Dawn Angelique Richard.
Working on the International scene with a lot of big names must be challenging. Do you have any problems being a Black African fashion designer?
Not at all – I think any job is challenging, if you chose the right job that is. We are all meant to be challenged as that is what brings out the best in us and drives us on makes us the best versions of ourselves we can be. I don’t focus on being a black African (I was born in Cambridge and raised by Ghanaian parents) – I focus on being the best designer I can be - that is the answer to any difficulties I may face. Talent is undeniable so although there are hurdles it always comes back to how good you are. Your designs generally focus on the 20-30 age range. Will you be branching into the clothing for the older market?
It is a possibility – as I grow I may want to design for other ages so I never say never. I want to understand the market before I dive in but I always have aunts requesting clothing so I know I have an audience!
Your line is described as “Affordable luxury”. Can you explain that?
I always wanted to design clothing that combined high fashion design with a reasonable price tag – I felt that there shouldn’t be a compromise on quality just because its affordable so I try to balance the two. The new collection I am working on is going to firmly seal the affordable luxury title so I cannot wait for that.
New Generation to me relates to the entrepreneur in me which is always looking for a new way to do things hence my guide book series from a unique perspective for fashion designers. What advice would you give young girls trying to go into the creative field?
I always advise that you should know what you are getting into, keep your passion burning inside and never give up. Also surround yourself with positive people!
I understand you a woman of many talents. You are into editing, writing, designing, acting and philanthropy. In all of this what have you enjoyed the What should we expect from you in the most? future? I love good will work I love my role as an
ambassador for Make Your Mark because it enables me to speak to students and I just found out I am in a school text book that is amazing to be! Students studying for their GCSE’s will read about my story. That is so rewarding to me I really enjoy sharing knowledge or experiences with others because it is rewarding and I learn so much myself.
I am working on more clothing ranges. Also I am working on my first movie role next year so I am so excited about that as I will go over to the US and get my feet wet!
Would you ever move back to Ghana?
I like to be open minded so definitely anything is possible. So, what’s your personal style?
I love glamour all the way I am inspired by women like Sophia Loren, Beyonce and Nia Long women who are feminine, confident in their bodies and love dressing like women. I am a heels and slightly sparkly girl and although my style changes all the time I will always need to have that femininity in whatever I am wearing. How does it feel to be a New Generation Woman?
I am not sure if I am New Generation sometimes I feel very old school and traditional because I carry alot of my mum’s teachings into my life and how I live and she is quite traditional herself. Side View 41
Photography: Junior Watson Styling: Stylemeup.com Style Team Make up by Imelda Ladebo Hair: Avos Hair Black jumpsuit, stylists own Accessories, models own Wooden bangles by Zanaa
Erzumah ACKERSON ERZUMAH ACKERSON’s label, Bestow Elan is an innovative women’s wear clothing line. Erzumah fuses what she considers to be hues of paradise with shapes that complement women of all distinctions. We call them - The New Generation Women.
Photography: Junior Watson Styling: Styleme-up.com Style Team Make up: Imelda Ladebo Hair: Avos Hair Top and skirt by Erzumah Ackerson Bangles by Zanaa Dress by Erzumah Ackerson Wooden bangles by Zanaa
Tell me a little about yourself. Where are you from and what are your interests?
If you didn’t go into fashion design what would you have done instead?
I’m one of 6 children, from Ghanaian parents. I have a few interests, music, books and writing. My professional interests include teaching fashion to both young people and adults.
If I wasn’t a designer, I would probably be writer. I enjoy reading and previously worked as a sub-editor.
What inspired you to become a fashion designer and when did you realize you wanted to become a fashion designer?
The current collection is called Rich in Paradise Part II and its inspired by the 50s, when African people from around the Diaspora brought colour and style in England.
I knew from a very young age - possibly around the age of 10. My mother used to sew, so I used to tinker around on her machine, but didn’t start customising things I ‘d bought until around the age of 16.
What is the inspiration behind the current collection?
When did you start designing and what was the first piece of clothing you ever designed?
Officially in 2000, but I did it to a smaller scale since 1998. I made a dress for myself and was hounded by a friend until I gave it to her. When were the fashion labels, Bestow Elan and Erzumah Ackerson born?
Bestow Elan was created in 2007, after a 5 year break from fashion. I relaunched the Erzumah Ackerson label at Kulture2Couture, under the new label Bestow Elan. The Erzumah Ackerson label was created in 2000, selling my designs at Portobello Market. It was such a great experience, but decided to stop selling at the market after I was constantly asked by small boutiques to supply them. What was the experience like showcasing at Kulture2Couture?
My experience at K2C was quite amazing. It really hit home that fashion had moved on since my 5 year break. It was such a privilege being highlighted amongst so many talented designers. Have you had any formal training or are you self taught?
I went to London College of Fashion, but only studied to foundation level.
Side View 43
HELEN LAWAL
an aspiring medical doctor opens up to Sideview about being Miss Black Britain, her beauty regime and charity work in Nigeria. By Ayodeji Soetan
Photography: Dumebi Agbakoba Styling: Styleme-up.com Style Team Make up by Temi Aboderin Assisted by Anthony Caton Dress by Kate Moss for Topshop Chandelier earrings, Bebe Ring, Swarovski
Tell me a little about yourself. Where were you born? I was born in Benin City, Nigeria and I was about 5 when we moved to UK so I don’t have many memories of living in Nigeria. But my mum, brother and I go back every year to see my dad who is an Orthopaedic Surgeon in Benin so I have snap shots of life in Nigeria. You are 23 and an aspiring Medical doctor and a beauty queen in York. How does it feel to have achieved this much as such a young age? I feel lucky to have been given the opportunities to Side View 44
do what I love. I still have 8 months left until I’ve finished medical school and after that another 7 or more years of training until I am fully qualified in whatever speciality I want to get into. Winning Miss Black Britain and Miss York both came as a surprise but because of my academic commitments I have been unable to get the most out of these titles. I still hope that at some point I’ll get the chance to pursue modelling in more depth.
With all this achievements would you say it has changed you in anyway? No I’m too aware of my weakness to be arrogant! People who think they are superior and are full of self-importance obviously don’t have honest friends and family around them to tell them to step off their high horse and bring them back down to earth! I don’t see myself as having succeeded yet, not until I’m a qualified doctor and the best in my field, or a top model. There is still so much work to be done here.
there are still some basic issues that needs addressing like access to clean running water, electricity , good roads as these things make life difficult over there. I can’t say yet but definitely won’t want to be away too long.
What do you do for fun? I love going clubbing, I’m a big funky house and bass line lover. I was impressed with the Lagos night life when I went back this summer. My cousin manages Banky W so they showed me all the top spots in Lagos. Here in the UK, we need to take some
I understand you are a model and also do some charity work. Who have you worked with and which charities do you support? I spent the summer in Nigeria working in a hospital in Abuja and whilst I was there I visited a Charity in Lagos called Friends of the Disabled Charity (FOTD). I’m currently planning an event to raise funds for them and other mini projects to provide them with a consistent source of funding.
So, any plans to move back to Nigeria? Mm, I get asked this one quite alot, its difficult because I’ve grown up in England and life is so much easier in the UK. Although I love the weather, the people and being around my family out there but the infrastructure is lacking in so many ways and although I think there are aspects that have developed in the past decade what with the big screen cinemas and shopping malls,
Body Con Dress by BCBG MaxAzria Boyfriend Jacket, models own Platform heels, Miu Miu Accessories, stylists own
tips from the Nigerian clubbing scene no queuing, no door fee, if your lucky enough to be a lady don’t even think about getting your wallet out to go to the bar, and the music is really good, it makes it easy to party till 6am. I remember there was a time when the all the music you’d hear in the clubs would be main stream artists but now the likes of D’Banj, Wande Cole, Banky W and MI are dominating over there at the moment.
as it makes my skin oily so I just use a cleanser and toner. For my Body- its all about smelling good and having silky skin, especially for shoots so I use a mango body scrub and moisturise with cocoa butter. What should we expect to see from you in the future? I’m currently working on a master plan. A way to combine my passion for medicine and helping people with my love for the world of fashion/modelling. I know what your thinking, ‘is that possible’, but anything is possible if you have enough passion and drive and are not afraid of pushing yourself to the limit. To follow me on this journey and my experiences as medic and model, go to http://www. stethoscope-and-stilettos. blogspot.com/
What is your must have item this season and what do you feel most comfortable in? For me the key items for winter are: blazers, classic black or brown vintage leather boots, a chunky scarf or pashmina, mini-dresses and killer platforms with/without tights (depending on how brave you are) and big hair. I like to maintain a sense of individuality so I prefer clothes that fit my style rather than what’s in fashion. You have really nice skin, talk us through your beauty routine? It wasn’t always like this, as a kid I had eczema, then in my teens went through the acne phase. its taken me years to find the right balance of products for my skin- Exfoliation is the key. For my face - I use a skin exfoliator 2-3 times a week and the rest of the time I use a face wash but I don’t tend to moisturise Side View 46
SIDE VIEW Magazine
If you don’t want to miss out on your favourite quarterly glossy subscribe to Side View Magazine today. We’ll deliver straight to your door. To sign up for your FREE* quarterly magazine visit www.sideviewmagazine. com or email subscription@ sideviewmagazine.com
*Terms and Conditions: There is no cost for Side View Magazine however the subscription fee costs £5.50 which covers postage, packaging and handling.
Side View 47
Side View MUSIC FOCUS
Photography: Junior Watson Make up by Imelda Ladebo Styling:Styleme-up.com Style Team Black jumper by Coldkeyz Leather gloves and Sunglasses, models own
Where were you brought up?
Duncan
Daniels
I was born in Boston but moved to Brixton as a kid. I spent my teens in Nigeria and finally settled back where it all started in Boston. So you could say, I’m a product of three continents.
Any plans to move to Nigeria? No, I don’t plan to move back to Nigeria yet but I will definitely visit as often as possible and touring. I love Nigeria and would do my bit to make it better through my music. I have alot of interests and commitments in the States, which makes it difficult for me to relocate. How does fashion play a part in your music? It does play a very big part in my music. I use fashion to make statements, every time I’m out or on stage what ever I’m wearing has got to be fresh. I’m very urban, I rock Supra Sneakers, they are a must have. I love my sunglasses too, especially the Gucci ones. Fashion helps me show the creative side. Who is your favourite fashion designer? Louis Vuitton You’ve just released two singles, “Sho Stoppah” and “Like This ft M.I”. What was the inspiration behind both tracks? “Shostoppah” is the title of my upcoming album, that is the main reason I had to have a song called ‘Sho Stoppah’, to let people know Side View 48
Blue vest by Coldkeyz T-shirt by Yipe Sunglasses and Silver chain, models own
what I am about, which is a different swag and freshness I’m bringing to the music industry. “Like this ft M.I” was inspired by some beautiful lady who knew how to treat me well; too bad we are not dating any more.
You’ve worked with MI, who else did you work with on your album? I have been able to work with alot of great talent with artists like Mode Nine, Naira, Felyne, Mo Easy and Kelton Hundredz. So you also dabble in production? Any plans to have your own record label? Actually I’ve been operating my Production label since 2003, which is Dunkishrock Productions. The Label will kick in with signing other Artists in the U.S, U.K and West Africa Did you always think you would go into music and production? Well sort of, as a kid I was an awesome sketch artist and painter. Those were talents I realized I had, but when I was about 9, I became fascinated by musical instruments and the melody of Music. From that age, I decided that music and production would be my first and last love and it’s the only love that has never disappointed me. Well apart from the love of God and my Mother. What do you think of the music industry right now in Nigeria compared to the States? Well its obvious the rules are different in Nigeria compared to the States, and pretty much any one can get a beat that has the “Nigerian Dance feel” to it and record random noise on it and its a Hit, LOL. Thank God for the select few who still know how to combine the elements of a
good dance rhythm, well arranged melodies and skilfully written lyrics in their music, example the likes of M.I, D’banj, Wande Coal, Mo Cheddah, Jessy Jagz, Naeto C, Gen Pype and a handful of others. To me that is the perfect delivery a musician should have.
I understand you have been travelling alot lately, where have you been? And was this to promote your album? So far I am in the early stages of touring but I have been the London, Atlanta, New York, Ottawa. On my roster for now are Norway, Poland, Malaysia, Ghana, and Nigeria. My promo tour for my album ‘Shostoppah’, commences in November 09. What should we expect to see from Duncan Daniels in the future? Many more Hit track. I’m like a freight train I don’t stop for nothing, Dunkishrock will be around for a while.
Side View 49
Side ViewFASHION
Beauty
SOPHISTICATE Words by Sels Bels
This season, Go Retro, Get sexy! Make up was kept subtle with touches of pink lips and soft rosy cheeks. Asymmetrical hair trends are big at the moment with uneven bobs, half shaven heads, spikes and blunt edges.
Side View 50
When going for the feminine/girly look with a hint of your own personal style, try to keep it simple with minimal accessories, flawless make-up and great one off pieces. Distinctive shoes can also piece together an outfit too Side View 51
Photographer: Karl Lake Make up by Shelene Mcintosh Model: April Alexander Hair by Charles M’biro Stylist: Sels Bels
Side View 52
CHRISTMAS GIFt GUIDE Crescendo cushion in Fuchsia £40 at House of Fraser
Sequin Earrings £12, ASOS.com Metallic Sandal, £55, ASOS.com
Creamy Coconut Body Indulgence, £25.00, The Body Shop Navy houndstooth reversible scarf,£30,New & Lingwood at House of Fraser
Black leather tote £580 Vivienne Westwood at House of Fraser
Blue DSC-W220 digital camera £179.99 at House of Fraser Silver champagne flute (box of 4) £48 at House of Fraser
Side View 53
Black diamante bow clutch by Franco Franchi £55 at House of Fraser
Statement gem ring, £7.50, Marks & Spencer
Sauces from the Voyager £13.99 at House of Fraser
Men’s Black leather holdall, £350, Hugo Boss at House of Fraser
Embellished Cuff, £15, ASOS.com
Gold bow clutch, £365, Moschino at House of Fraser
White Shimmer Cushion, £55 at House of Fraser
Men’s Blue leather messenger, bag £375 Mulberry at House of Fraser
Crystal ‘Skull’ cufflinks £49 Simon Carter at House of Fraser
Side View 54
Cast Iron casserole dish in red £70 at House of Fraser
STOCKISTS Dakou - www.dakouonline.com Erzumah Ackerson - www.bestowelan.com Nkwo - www.nkwo.co.uk Kosibah - www.kosibah.co.uk Sacred City - www.sacred-city.com Topshop - www.topshop.com Dorothy Perkins - www.dorothyperkins.com Jane Norman - www.janenorman.co.uk Zanaa - www.zanaa.co.uk Aristoc - www.aristoc.com Kenneth Cole - www.kennethcole.com Littlewoods - www.littlewoods.com Linea @ House of Fraser - www.houseoffraser.co.uk
To advertise in Side View Magazine, please email info@sideviewmagazine.com
Side View 55
WWW.SIDEVIEW MAGAZINE.COM
THE NEW GENERATION ISSUE!
SINEM
ISSUE 4: DECEMBER 2009