GRADUATION PROJECT 2013 NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of Fashion Communication
Submitted By: Mitali Bhasin | 2009 - 2013
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Graduation Project
Grazia Young Fashion Awards
Student Name:
Mitali Bhasin Bachelor of Design - Fashion Communication (2009-2013)
Company Name:
World Wide Media Private Ltd. Grazia India
Industry Mentor:
Amrita Parekh Deputy Fashion Features & Beauty Editor Grazia India
Internal Mentor:
Apla Srivastava Course Coordinator Fashion Communication (Kangra)
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Submitted in partial fulfilment of the graduation requirement of Bachelor of Design.
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Copyright 2013 NIFT
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DECLARATION
I hereby declare that the project work entitled “Grazia Young Fashion Awards, Graduation Project� submitted to the National Institute of Fashion Technology, is a record of an original work done by me under the guidance of Ms. Apla Srivastava, Course Co-ordinator, Department of Fashion Communication, NIFT Kangra and this project work is submitted in the partial fulfillment of therequirements for the award of the degree of Bachelor of Design in Fashion Communication. The results embodied in this thesis have not been submitted to any other University or Institute for the award of any degree or diploma.
_________________________________________________ (Mitali Bhasin, Semester VIII)
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THANK YOU!
Acknowledgem ents
This mo dest ent h ble exp erience ology of my va , would luapossible n o t have b without een :
The Gra zia motivatio Team, for their c onstant n, tunity to tips, and giving m work on the prest e the opporproperty igious G of Young razia Fa I thank m y mento shion Awards. rA uty Fash ion Featu mrita Parekh, D e res & Be teaching auty Edit pme in gr o ea r, publicat ion and g t detail about fas for hion uiding m the proc e throug ess. hout Special t hanks to : Rituparn a Som, A ssociate unknowin Edit g each day ly teaching me so or, for . mething new Ekta Raja ni, Fashio n Direct an inspir or, for be ing ing Mamta M role model. ody, Dep u Editor, fo ty Featu re rg ments ap iving me interes s & Beauty ting assig art from the Awar nSpardha ds itself. Malik, F eatures W ing her G riter, for raduatio shar n Projec and advic t e xperienc e, on the e same. Ms. Apla Sr in the do ivastava, for her s cumenta tion of th upervision Project. e Gradu ation
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PREFA CE While m an made th y designers have , in past eir debu t in inte ye weeks in r n ational f ars, Milan, N ash ew York, don, ther Paris and ion e is a wh ol L designer s in Indi e new crop of em onaw erg a mark o f their ow ho are striving to ing n. Today is a nasc , fashion make ent indu in India stry where de signers, m and a colourful wo odels and trends e veryday. stars star rld A tn strong m magazin e, can ac ew ode of c ommuni designer cation to t as a s with fas con hio them ap t exposu n enthusiasts thu nect s giving re. Awards t akes care Grazia’s Young F ashion of t platform to buddin his need and pro vid g country, and hono fashion designer’s es a urs of tion in m aking the them for their in the novaIndian g bigger an arment i d better. n dustry I was for tunate to h to work on this p ave got the oppo resti rtunity zia. From shortlisti gious property o f ng the co freshest untry’s yo Graand talen un ted crop with the to co-ord gest, m, from ina r judgeme nt to help equesting paneli ting sts for in the event , as an Ed g create a guest list for ito zine I un derstood rial Intern of the m it all. It learning was a wo agaexperien nderful ce workin est of de g under t adlines, he tightlon and orga nizing in g hours of phon e calls for to watch ing the e mation on Excel ve sh from bei ng writte nt finally go live eets , apart n about of Grazia in the A India. pril Issue
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IN THE BOOK Contents
The pro ject’s pr ocess h categor as been ised int o the fo llowing :
Remarks. .............. .... Declarati on.......... ......................ii ..... Certificat e............ ....................iv ..... Acknowl edgement .....................v .............. Preface... ........viii .............. .............. ............x 1) Introdu ction...... .... 2) Overvi ew of pro ...................15 ject........ 3) Grazia ..... Young Fa shion Aw ......16 4) About ard the comp any......... s....17 5) Metho .... dology.... .............. ......20 6) Inform ..... ation coll ection..... ......22 7) Panelis ........ ts... 8) End Re .......................... ..25 .......26 sul 9) The Ev t......................... .......30 ent 10) Impac .......................... ..... to 11) Concl f Social Media...... ..39 usion...... . .............. .....50 12) Sugge . .... stionss.... .............. .....54 13) Other ...... projects u ndertaken ....55 14) Image ..... su 15) Biblio sed...................... ..56 . graphy.... .............. .....72 ..........73
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INTRODUCTION
One of the facets of mass-media today is fashion publications. Fashion magazines, today, have become a massive scaffold for designers, photographers, writers, musicians, bloggers, entrepreneurs as well as celebrities to express their opinions and ideas in fashion and to inspire the masses. Increasingly, magazines are becoming an important platform for aspiring professionals to stay abreast with the latest fashion. Much like any other form of mass media, a fashion publication reaches out to a large audience. What a magazine tells the crowd is likely to be followed on the street, at home, at work, in public events, both formal and casual. Since it is read and tracked by its readers, a magazine can prove to be a strong exposure for young talent in the country. The Indian fashion industry is still in its infantile stages. While New York, Paris, London, Milan and Tokyo fight for the top spot, India still needs to find its roots within itself. Apart from efforts of the government to emancipate the textile and garment industry; foreign trade and globalisation, and social media are playing an important role. India needs to, though, develop its own true fashion DNA and direct its creative energies towards creating a balance that flaunts the new India, both within our boundaries and beyond. And that is precisely the underlying thought behind this extensive project – The Grazia Young Fashion Awards, a pedestal to hoist young talent in fashion design in India. It honours designers who are playing a part in the growth of India’s true fashion quotient. While not every designer gets a head-start on the ramp, there are many bringing about a change off the runway. The awards aim to pay tribute to these dynamic young creative minds in the Indian fashion industry. 15
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OVERVIEW OF THE PROJECT
Many designers have, in previous years, made their debut in international fashion weeks in Milan, New York, Paris and London. But there is a whole new crop of emerging designers who are striving to make a mark of their own. Today, fashion in India is a nascent industry and a colourful world where designers, models and stars start new trends everyday. A magazine, can act as a strong mode of communication to connect designers with fashion enthusiasts thus giving them apt exposure. Grazia Young Fashion Awards is a property of Grazia magazine, and requires a meticulous process of 12-14 weeks from its onset to termination. The process has been broken into various categories including conceptualisation, methodology, research, workflow, the event and finally the end result, published in April 2013 issue of Grazia, which is the anniversary issue. Further, the impact of social media and prospective suggestions have been discussed in detail.
Img 1: Cover of Grazia April 2013 Issue 16
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GYFA
The Grazia Young Fashion Awards, or GYFA for short, were introduced in India in 2011. Grazia, a part of Worldwide Media, is a platform that supports young talent through this annual property. It has been growing ever since it was pioneered by the Editor of Grazia India, Mehernaaz Dhondy. What started as simply a highlight of the anniversary issue has now become a major event. The Young Fashion Awards are a result of months of shortlisting and discussions, conducted by the Grazia editorial and fashion team and a panel comprising of industry stalwarts. It begins in January with the very first listing of intended nominees. The list, with research on designer information, regular discussion and rework is re-done to finally compile a list of winner by March end. The achievements of these designers are then published in the Anniversary issue i.e. April along with honoring them with a special event in the same month. The property, this year, went live in a glamorous avatar as ten designers and three Grazia cover girls were awarded in the presence of people from the fashion and retail industry, luxury brand clients and advertisers, media agencies and affiliates, socialites and fashionistas, celebrities, artists and key power-weights of Mumbai. It was also graced by the presence of Mrs. Carla Vanni, the Head of Grazia International Network. Img 2: Logo created for GYFA 2013
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GYFA
The timeline of the history of GYFA, can be followed as under: 2011: The very basic idea of Young Fashion Awards was established. A winning team was put together for the first time. A group of designers were honoured under each category. “We present to you the first Grazia Young Fashion Awards, an annual platform that we believe will get only bigger and better with every passing year” were Grazia’s words on the inception of GYFA. There was no set process, for the same, and awards were given on the basis of basic information of the designer. A panel comprising of industry experts gave the approving nod. 2012: This time Grazia Young Fashion Awards expanded, with its popularity. Apart from a panel meet done in Mumbai, an award show event was also organised. Along with that, samples for each designer’s clothing were called for, to get a feel of the material and understand the design philosophy further. Once again, the information used was a general concensus of the designer’s work. 2013: The detailed process has been elaborated upon in this graduation project.
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Img 3: Cover of Grazia 2011 April Issue
YOUNG FASHION AWARDS 4th Annive rsary
Img 4: One of the pages, from the very first GYFA (2011) honoring one of the winners Amalraj Sengupta, for his menswear, in ‘Keeping Chivalry Alive’
GR AZIA YOUNG FASHION
Aw20a12rds After endless days and night and debate we’ve drawn up s of deliberation our list, and checked it twice – we’re proud to prese nt delightful collection of youn a brilliant and g designers Photographs VARUN SIKKA, TARAS TARAPORVALA Senior Fashion Editor EKTA RAJANI Words AMRITA Senior Fashion Stylist PAREKH RAKHI BISWAS Fashion Stylist PASHAM ALWANI
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here is nothing more dauntin g through the sweat, tears and than going towering piles of clothes of over 100 young Indian designers – sifting through the good and the great – to decide who will emerge as winner s at the annual Grazia Young Fashion Awards. We took project and survived on countle on this mammoth endless debates on BBM. We ss mugs of coffee, hopped across cities to attend fashion weeks and numero us shows, consulted buyers, to finally present the second edition of Grazia Young Fashion Awards 2012. Our were made of fashionable heavywadvisory panelists eights – Sangita Sinh
Kathiwada, Tina Tahiliani-Pari Sunil Sethi, Michael Oliveir kh, Sabina Chopra, a-Salac Wendell Rodricks, who suffered , Aki Narula and over email, phone and finally our non-stop queries took time off their busy schedules to help us finalise the our coup de grace, Frida Gianni winners. And finally, ni, creative director for Gucci and our guest editor th for took a moment between shows our 4 Anniversary issue to vet the finalists and select and press presentations her favourite. Our second Grazia Young Fashion Awards is stronger with 13 winners who here, bigger, better, and emerged a class apart from their peers. »
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Img 5: The opening page of Grazia 2012 Young Fashion Awards with the old school year-book appeal.
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Img 6: Featuring winning designers of GYFA 2012 - Aneeth Arora, Amit Aggarwal, Kallol Dutta and Shivan & Naresh. 19
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ABOUT GRAZIA
Grazia (Italian for Grace) is an Italian weekly women’s fashion and celebrity gossip magazine, with international editions printed in France, Serbia, Australia, United Kingdom, Thailand, Spain, Poland, Bahrain, Greece, Portugal, Japan, the Netherlands, Indonesia, India, Bulgaria, Croatia, Slovenia, Macedonia, and Germany. In Italy, the magazine sells an average of 218,000 copies per month. The Italian edition was first published in 1938 and is owned by the Mondadori (one of Silvio Berlusconi’s companies). Grazia India was launched in 2008 by Worldwide Media and is the 10th edition of the popular title. It’s a monthly fashion magazine with a powerful editorial philosophy of ‘Easy Chic’. Grazia keeps style upscale but wearable, chic but real. While the designs have evolved over time, what hasn’t changed is the Grazia’s belief that fashion is for everyone. From catwalk fantasy to high-street steals, from budget-busting bags to the shoes to have, Grazia delivers fashion’s best, loveliest and most wanted. The magagazine covers fashion, news, beauty, entertainment and lifestyle, plus a lowdown on what’s hot and what’s not. The Grazia woman: Age: 20-35 years Vital Stats: 6 to 8 figure paychecks Personality Traits: Independant, intelligent, individualistic, successful, self-confessed shopaholic The Grazia woman loves to be decked in designer clothing, diamonds, beauty buys, credit cards and holidays abroad.
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WORLD WIDE MEDIA
India’s largest publisher of lifestyle and special interest magazines is the World Wide Media. In the year 2004, the media landscape witnessed the inception of a strategic alliance, when India’s largest media and entertainment conglomerate, The Times Of India Group and BBC Worldwide, which is a household name the world over, came together to form Worldwide Media (WWM). In October 2011 Worldwide Media became a wholly owned subsidiary of Bennett Coleman Company Limited (BCCL) WWM has a large number of brands & magazines in its roster, ranging from Indian favorites to international bestsellers. And it has grown at a rapid pace. From just four magazines in 2008, it has today 13 magazines and language editions.
Img 7: A cover of Grazia Italy, a weekly magazine
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METHODOLOGY
Work done for the preparation of Grazia Young Fashion Awards can be briefly explained in the following manner: - New designers were discussed upon, for nomation of awards. The youngest labels in the industry were listed, each under four years. - Each shortlisted designer was requested to send their information digitally, and elaborate their design philosophy, education, inspiration and achievements. - Each profile note was thoroughly studied, and the data was compiled into a presentation with images illustrating the designer’s work. - First shortlisting of designer’s done and divided into appropriate categories. - Available information was edited, which was to be presented to the panelists for judgement. - Judgement was done in New Delhi as well as Mumbai by industry experts, after a long analysis of each designer’s work history, and a personal look at their work samples. - The winners were called for a photo shoot, for a special feature of Grazia Young Fashion Awards in April 2013 Issue of the magazine. - The final images, to be published, were given a quirky look with comic illustrations of the designer’s personality and style of work. - The entire report of the winners was published in the April Issue. An event was organised, to honour them, in the same month. The coverage for the event was published in the May issue. 22
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METHODOLOGY
The first week was about knowing the history, purpose and idea behind the concept of GYFA along with its overall growth over the years. Young labels, debutants, their PR personnel were chased, for the same. A mixture of designers with labels as old as 3 years to ones only a few months young, from couturiers to prêt designers to bespoke creators, were listed down and a list of more than 50 designers was compiled. Detailed information about label/brand, history, inception, design philosophy, market presence and past achievements etc. was collected. While there were few who kept it clear and short, there were few who wrote at length about their work. Organization of all the information was done. A database (on Microsoft Excel) was created clearly pointing out important details. Image pullouts of each collection, illustrating the best of their work was done. The art team then created a basic layout, logo and identity of the GYFA for the presentation. Img 8: Area marked for GYFA in the issue’s flat plan
Img 9: Snapshots of Power Point presentation created for the panelists. The slide illustrates the work of Poonam Patel
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METHODOLOGY
The panel of judges of the Grazia Young Fashion Awards involved experts from the industry who had deep understanding of finest details of proficient fashion design. The judgment was to be done on criteria of innovation, novelty and scope of the advancement. Each designer’s work-samples was displayed was the panelists to touch and get a feel of their work. All the winners were to be shot for the April issue of Grazia, which shall be the officially declaration of the winners. The designers were shot candid and posed. An element was of quirkiness was added to the images to make them more exciting. The styling and shot composition of photographs, for the same, was done keeping in mind the designer’s personality. They were dressed in their own creations or in big retail brands like Zara, Vero Moda, Mango, Charles and Keith. A series of questions on designer’s personal choices, inspirations and insights of the upcoming collection (if any) were taken to add apt illustrations to their photographs. Pointers were made for the art department, to create each winner’s page for the magazine inclined towards the designer’s personality, thinking and beliefs.
Img 10: The panel meetings in New Delhi (right) and Mumbai (extreme right) for judgement. New Delhi panelist: Sujata Assomull Sippy; Mumbai panelist: Sabina 24 Chopra
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INFORMATION COLLECTION
The designers, were divided into the following categries: - Urban Wear - Indie-Cool - Breakthrough Label - Accessories-Shoes - Accessories-Bags - Accessories-Jewellery - Menswear - Label Alert - Innovation in Garment Construction & Texture - Centre Stage The designer contacts and information including Launch year, Debut Year, Show of Debut, Design Philosophy, Stores Supplied to, Online Portals where label is stocked and the Educational Background were organized in a database (.xls format)
Img 11: Snapshot of the tabulated information of designer’s in categories
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THE PANEL
NEW DELHI: Sujata Assomull Sippy, Entrepreneur, studied in United Kingdom and came to India to begin a career in Fashion Journalism, almost 15 years ago. Prior to being the Editor of Harper’s Bazaar she worked as a journalist and Fashion Stylist and later in Marketing Communication with luxury houses which marketed brands like Gucci and Jimmy Choo. She is now a successful fashion columnist, with the newspaper Times of India. David Abraham, Designer, is the Creative director of Abraham & Thakore, the Singapore born designer is constantly searching for the simplest way to express complex design ideas. His first eponymous collection was launched in Bergdorf Goodman in New York. Sunil Sethi, President of FDCI, is an expert in Fashion, Luxury & Lifestyle products, and has set up Alliance Merchandising Company, a sourcing and buying agency in 1988. Over the years he has represented elite designers and well known stores including Anthropologie, Crate & Barrel, Armani Casa etc. for their product development and buying out of India. Currently Sunil is a part of the Li & Fung Group as Senior Vice President.
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THE PANEL
MUMBAI: Sabina Chopra, Entrepreneur, works as a business and creative consultant in the fashion and lifestyle segment. Her portfolio covers a spectrum of industry leaders, ranging from high street format retailers to multibrand concept stores, international luxury brands to short-term charity projects. Sangita Sinh Kathiwada, Proprietor of Melange, has been a part of the fashion, art and design industry for decades. Kathiwada has been elemental in spotting and nurturing talent. Kathiwada also maintains her dedication to art by serving on the Advisory Council for Aesthetics and Style of Osian’s Connoisseurs of Art. Aparna Badlani, Owner of Atosa, has changed Indian ensemble dramatically. “Indian fashion is growing by leaps and bounds. It’s always interesting to find younger labels who have the potential of growing into something larger.
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SCENE
NEW DELHI
MEET AND
GREET
To celebrate the work of young designers across the country and to select our winners for the third edition of GRAZIA YOUNG FASHION AWARDS 2013, we hosted two esteemed panels of industry experts The delicious menu at Dirty Martini included a refreshing house churned sorbet with fruit caviar and cajun crusted grilled basa
WHAT THEY SAID: “Young and aspiring designers need to realise that while a garment can shoot beautifully, when they are aiming for commercial success, they also need to pay attention to finish and innovation in cut and texture,” Assomull Sippy “When I am scouting for new talent to incorporate at fashion weeks I am always looking for designers who are not only talented but also aware of what the Indian market wants and needs,” Sethi “A lot of designers these days don’t pay enough attention to details. A seam here and a buttonhole there is all it takes sometimes. Some of these young guys you have selected have the potential to evolve,” Abraham
After months of bearing with our constant queries, we couldn’t have been more thankful to our eminent panel. As a token of our appreciation and with a little help from the folks at Crabtree & Evelyn, we presented the panelists with travel-sized gift hampers of can’t-live-without beauty essentials from this luxurious brand. A perfect fix for the summer, the Pomegranate & Citron hamper is a mixed bag of skin quenching body lotions and skin cleansing washes – Pomegranate, Argan and Grapeseed and Citron, Honey and Coriander. The refreshing Nomad Traveller Kit consists of an invigorating hair and body wash, calming after-shave balm, calming shave cream and a cologne – perfectly sized for weekend getaways.
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THE VENUE: The Dirty Martini, Olive Bar & Kitchen, Mehrauli, New Delhi Imagine an uninterrupted view of the statuesque Qutub Minar on one side and a vast green expanse on the other, while you enjoy a vintage bottle of wine. This Mughal mansion converted into a modern day Mediterranean eatery is one of those culinary institutions that completes a trip to New Delhi. Besides regulars like the designer fash-pack from the capital, you can even spot some political big wigs and social jet setters here.
WHAT WE ATE: • Freshly baked warm herb rolls • Apple, feta, pine nut salad • Cajun crusted grilled basa
GYFA panelists David Abraham, Sunil Sethi and Sujata Assomull Sippy take a closer look at the nominees’ designs
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THE PANELISTS: David Abraham, Designer Sujata Assomull Sippy, Entrepreneur and fashion journalist Sunil Sethi, President, Fashion Design Council of India (FDCI)
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The panel for Mumbai included Sabina Chopra, Aparna Badlani and Sangita Sinh Kathiwada
MUMBAI
THE VENUE: Seven, Shangri-La, Lower Parel, Mumbai Set on the ninth mezzanine floor of the swanky new Shangri-La, Mumbai, Seven is the hotel’s 24-hour coffee shop and restaurant. One of the largest restaurants in India, it’s infused with beautiful natural sunlight in the day and offers a panoramic view of the city at night. Chefs from around the world contribute to its daily menu, of over 300 dishes across seven world cuisines. Priced at ` 1,550, this is the place to host your next birthday meal.
WHAT WE ATE: • Assorted sushi and sashimi • Made to order, hand rolled pasta • Mixed plate of dolci and gelati WHAT THEY SAID: “We look forward to the Grazia Young Fashion Awards annual panel meet. It gives us a chance to catch up and soak in the new designers and brands,” Kathiwada “Last time around was just a power point presentation. But this time, by calling in samples from each nominated brand, you ensured that we got up close to look at the finish of the pieces, and hence choose deserving winners,” Chopra “Indian fashion is growing by leaps and bounds. It’s always interesting to find younger labels who have the potential of growing into something larger,” Badlani
Photographs TARAS TARAPORVALA
THE PANELISTS: Sabina Chopra, Entrepreneur Sangita Sinh Kathiwada, Proprietor, Mélange Aparna Badlani, Owner, Atosa
The buffet menu at Seven, Shangri-La, Mumbai offers an exciting blend of flavours from all over the globe
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Img 12: Cover-line of the April 2013 issue of Grazia India
END RESULT
Awards 2013
Our third edition of honouring young emerging designers takes us through quirky prints, sharp asymmetrical silhouettes, and innovative reworkings of Indian craft Photographs TARAS TARAPORVALA Fashion Director EKTA RAJANI Deputy Fashion Features & Beauty Editor AMRITA PAREKH Illustrations MIRA MALHOTRA
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s an artist, on your way to realising an obsessive dream, you want nothing more than the support and encouragement of your peers, mentors and friends. Over the years, we’ve seen some of our youngest designer cohorts (and winners of Grazia Young Fashion Awards (GYFA) 2011 and 2012) scale great heights – from Kallol Datta and Pankaj & Nidhi Ahuja who were chosen as grand finale designers for Lakmé Fashion Week, to Aneeth Arora who is now an international name to be reckoned with. Through GYFA, we are steadfast in our support of yet-to-be-discovered fledgling talent who show potential. So look closely, some of the names you’ll see here might be unfamiliar, but trust us when we say, they’re the ones to keep an eye out for. Our selection process also got a lot tougher this year: With close to 100 young designers nominated, and over 500 samples flooding our fashion cupboard, we had a tough job. Not to mention our incredibly informed and experienced panelists who helped us shortlist the final winners. We present the new crop of names that are causing a blogging frenzy. All we ask is, how soon can you start shopping? Winner: RUCHIKA SACHDEVA Category: Urban Wear Label: Bodice By Ruchika Sachdeva “I am inspired by traditional materials, the crafts and textiles of India, and the eclectic-ness and originality of London. I am also constantly exploring the idea of ‘sex-less’ clothing and androgyny. Anything that can be worn by both men and women.” Easy Chic Quotient: Grunge meets feminine glamour in Ruchika Sachdeva’s take on modern femininity. And what makes these pieces our go-to for meetings and nights out clubbing is that they are alternatives in a comfortable and subtle way, easily styled to suit any occasion and mood.
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Winner: NUPUR KANOI Category: Indie-Cool Label: Nupur Kanoi “Most women don’t have perfect bodies. They want to look their best in the best possible manner. Keeping their imperfections in mind, I create a product that is a mix of comfort, structure, detail and elegance, that’s also hassle free.” Easy Chic Quotient: Nupur Kanoi’s take on ethnic Indian wear adds in some old school military accents, that in turn has buyers queuing up. She uses traditional weaves, embroidery and long lasting fabrics that make her designs commercially successful. The avantgarde factor lies in her silhouette, in her pairing of a bandhgala asymmetrical kurta jacket with a tailored pencil skirt. In the past she has also adapted artwork by William Morris on to a screen print for her designs.
Winner: SNEHA ARORA Category: Breakthrough Label Label: Sneha Arora “I created a texture for my A/W 2012 collection using small triangular pieces of fabric. The first time it took us a week to make one metre of this; it had around 1,500 seams and every seam had to be ironed once it was stitched. These are the kind of painstaking techniques that make the process of designing all the more challenging and fulfilling.” Easy Chic Quotient: A breakthrough label is one that’s surpassed the basics of being just a well turned out new line, and proceeded to become a contender for the big league. Sneha Arora’s first collection was sold out and subsequently so was her consignment to international stores. She wins the vote for artistic separates that go a step beyond the confines of urban wearability.
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t Winner: NEENA RATH GUPTA Category: Accessories – Shoes Label: Ticket To Timbuktu “The collection takes you to Lucknow and the Mughal art form of chikankari. The designs are inspired by traditional motifs like Mughal latticed screens combined with modern cross buck signs (railway crossing symbols). We’ve used recycled plastic, by Khamir, an NGO from Kutch.” Easy Chic Quotient: As if we needed an excuse to ditch high heels? Neena Rath Gupta’s shoes are a reflection of modern India, and the fact that they are attached to a cause sweetens the deal even more. Comfort is the main priority, the insoles are technically created using high grade leather, natural latex and activated carbon felt, that acts as an anti-bacterial filter, deodoriser and dehumidifier.
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Winner: RACHANA REDDY u Category: Accessories – Bags Label: Rachana Reddy “My clutches are known as conversation starters. The design element holds something for everyone, while at the same time is unique. The aesthetic is a mix of Indian detailing and global vision, which I find exotic. The distinct combination of wood, silk, leather and metal gives them an artistic edge.” Easy Chic Quotient: By combining Indian motifs like the lotus in silk embroidery with a classic box clutch in wood, Rachana Reddy has given us a perfect accompaniment to our deconstructed lycra sari. Techniques like carving, embossing and inlay give them distinct flavours.
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Winner: MAMTA AND VIDHI GUPTA Category: Accessories – Jewellery Label: Zariin “We wanted to name our label something that would sound exotic but have a global appeal, and stand for our designs. Zariin means ‘golden’ in Persian. And ironically, it was through trial and error that we managed to get the right shade of gold. After experimenting with different tones, shiny, pale, rose, we finally found the right shade of matt.” Easy Chic Quotient: The best and most commercially viable aspect about Zariin, is its surprise element. On one hand there are large, uncut stones, on the other, these are combined by a polished and multi-faceted finish. You want to keep collecting, because no two pieces are alike. APRIL 2013
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Winner: SANJAY HINGU Category: Menswear Label: Sanjay Hingu “I belong to a family who’s been in tailoring for the last four decades; my grooming started early. Living in Mumbai, one is eventually inspired by Bollywood. I was amazed at the transition that some of the heroines went through, especially in the hands of a fashion designer. That is what sets the tempo for me.” Easy Chic Quotient: The most important aspect of menswear is tailoring, expert cuts and finish. Sanjay Hingu’s designs tick all the right boxes. Most men wouldn’t imagine wearing a shirt that combines an ethnic block print with metal studs, but Hingu’s take on contemporary menswear is changing a lot of mindsets.
Winner:
POONAM PATEL u
Category: Label Alert Label: Rachana Reddy “I always consider the touch and feel of a fabric before I decide on how to use it. I make sure it feels soft, which makes it a more memorable experience for the wearer. I am sensitive to the use of fabrics woven with a natural yarn like cotton or silk.” Easy Chic Quotient: From wild autumn leaves to movies like Moonrise Kingdom, Poonam Patel uses elements that emphasise the organic ethos of her label. Her forte lies in designing contemporary staples with a quirky (almost geek-chic) edge. The comfort factor is also high – imagine finding a pair of trousers that you can lounge in and go to work? That’s something we can get on board with.
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Winner: RITESH KUMAR u Category: Innovation In Garmet Construction And Texture Label: Ritesh Kumar “Each piece from my label is uniquely handmade by a process of texturisation, which is appreciated by Indian customers for its experimental take on traditional craftsmanship. Unusual materials like elastic tape or vinyl cut-out used as embellishments give a unique character to natural fabrics like silk, linen and cotton, and explore new dimensions for a 3D effect.” Easy Chic Quotient: Inspired by postmodern movements in art, design and literature, Ritesh Kumar’s S/S 2012-13 collection channels the theory of synthesis – combining contrasts to create a new idea. For example, raw organic textures are combined with delicate pearl embroidery to present us with a melange of textures, folding techniques and soft drapes that translate into fluid separates.
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Grazia picks Winner: MASABA GUPTA Category: Centre Stage Label: Masaba and Satya Paul “I love to play with colours and prints, so patchwork plays an important role in my design. I don’t naturally design for skinny bodies. The silhouettes are meant for every body type, which makes them wearable. I design what I would like to wear myself.”
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Fashion Stylist VINITA MAKHIJA, Fashion Assistant DIVYA ARORA, Hair SHOBHA GARBYAL, PAWAN SINGH and RAHUL KUMAR at GEETANJALI SALON (NEW DELHI), SACHIN KADAM at LAKMÉ SALON (MUMBAI), Make-up PRIENOU BEHL SATSANGI at SEPHORA (NEW DELHI), TANYA PEREIRA at LAKMÉ SALON (MUMBAI), Clothes & accessories, ZARA, SUNGLASS HUT, AMRAPALI, SILVER LINE, AQUAMRINE, STEVE MADDEN, VERO MODA
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Easy Chic Quotient: She’s taken on the role of being the youngest creative director for Satya Paul. It hasn’t distracted her from creating looks for her own label, constantly spotted on fans like Sonam Kapoor. Masaba Gupta has recreated what it’s like to be young and successful in the Indian fashion industry. We’re crushing on her latest collection for Satya Paul, a graphic lipstick print sari in pretty pastel shades, with complementary accessories to boot.
9)
THE EVENT
Grazia organized the Grazia Young Fashion Awards (GYFA) 2013 on April 5 at Taj Lands End in Mumbai. Cream Events was chosen to implement the show which was envisioned and conceptualized together by the Grazia team and Cream. It was an exciting affair that was attended by about 400 people including leading lights from the fashion fraternity and members of the Indian film industry. Powered by–Artistry (Exclusively from Amway), Tresemme–Official Hairstyling Partner,Black Dog -Beverage Partner, Trussardi Eyewear and Lulu Australia, Le 15 Patisserie, Jean Claude Biguine, The Nature’s Co were the Gift Partners. The guest-list comprised of people from the fashion and retail industry, luxury brand clients and advertisers, media agencies and affiliates, socialites and fashionistas, celebrities, artists and key power-weights of Mumbai. In addition to the awards ceremony, Grazia magazine’s 5th Anniversary issue was launched by John Abraham accompanied by the Head of Grazia International Network - Carla Vanni.
Img 13: The backdrop of the stage for Grazia Young Fashion Awards 39
9)
THE EVENT
Everything at the event, from press-walls to interior decor were created keeping the Grazia flavour in mind. In keeping with the essence i.e. young, fun, cool, kitschy and fashionable-the event concept portrayed the fun side of fashion and style. The colour pallete included bright shades of poppy colours, particularly Grazia’s trademark yellow. The décor focused on creating a fun and uber-chic ambience with minimalistic seating. Quirky cocktail stands were also set up at the venue. Using strong visual elements, the mood and setting of the event was bright and casual. Larger than life props, colour bursts, neons and other shiny elements were used to help define the theme. Using elements that defined fashion and style, the venue was converted into a colourbox of sorts. The theme was also carried forward in invitations, décor elements and the stage design. Minute details like the layout of invitation cards, logo, soveiniers, gift bags, cue-cards, tent cards, green cards, and momentos also reflected the feel of the event.
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Youn g Fa sh ion Aw ar ds 2O13
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THE EVENT
Img 15: Graphics reflecting the Grazia essence
Img 16: Photo booth created for the guests
Img 17: Press walls at the entrance
Img 18: Signage at the hotel entrance
Img 20: Active area of the event
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GRAZIA SCENE
Kanishtha Dhankar was voted the Grazia Model of the Year
John Abraham graces Grazia Men’s April cover unveiling
e v i F e v i t s e F A
Fashion glitterati turned up in full swing to celebrate Grazia India’s fifth anniversary and the Grazia Young Fashion Awards 2013 The Soiree: 100 Nominations. 500 samples. 6 panelists. 10 winners. With each year the Grazia Young Fashion Awards gets bigger and better. Along with Grazia India’s fifth anniversary there was enough cause to celebrate. Keeping with the young and easy chic mood at Grazia, the ballroom at the Taj Lands End, Mumbai was turned into a coloured box of sorts with neon poufs, graphic photo booths, larger-thanlife props, and light bursts of colour. The event kickstarted with a performance by Vivienne Pocha and members of her band, Merlin and Rhys Sebastian, who enthralled the audience, opening the night with Adele’s popular theme song from Skyfall. The young new breed of designers and models rubbed shoulders with stalwarts amid cocktails mixed by Black Dog, the night’s beverage partners. The evening also saw the launch of the April 2013 issue of Grazia India, with Freida Pinto on the cover, as well as our bi-annual issue, Grazia Men with John Abraham on the cover. To make the evening more exciting, Grazia Men cover boy John Abraham unveiled the double-pack issue along with Carla Vanni, Head Grazia International Network; Tarun Rai, CEO WWM
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Dressed in an elegant Naeem Khan gown, Deepika Padukone accepted Grazia’s Cover Girl of the Year award
Grazia’s New Face of the Year was bagged by Diana Penty
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Publications, Anupama Bhalla, Brand Publisher, and Mehernaaz Dhondy, Editor of Grazia India. On stage, all eyes were on Abraham as he shared his experiences shooting with the magazine for the first time. The surprises kept coming, as Carla Vanni also picked five lucky draw winners and handed them some stylish loot. The most anticipated part of the evening was the Grazia Young Fashion Awards, 2013. After months of hard work, a selected group of panelists along with the Grazia fashion team had chosen 13 winners for the Young Fashion Awards. Celebrated photographers, super models, Bollywood actresses and senior fashion designers presented the young winners, who walked down the ramp with their muses in tow. One of our favourite cover girls, Kanishtha Dhankar bagged Grazia India’s first ‘Model of the Year’ award. The highlight of the night was the presence of Deepika Padukone. Looking stunning in a Naeem Khan dress, she stepped on stage to accept the first ‘Cover Girl of the Year’ award. Aptly awarded ‘New Face of the Year’, the svelte Diana Penty walked the ramp as well. Celebrations continued way past midnight as everyone let their hair down at the
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Neena Gupta Rath (right) with her muse Veronica Simas de Souza
Nupur Kanoi (right) dressed her muse Aparna Badlani Poonam Patel (right) with a model wearing her creations
The Winners specially created Grazia photo booths. Spotted at the do were designers Neeta and Nishka Lulla, Drashta Sarvaiya, Narendra Kumar Ahmed, Masaba Gupta, Arjun Khanna, Nachiket Barve, Rahul Mishra, and Payal Khandwala. The guest list was not just limited to designers; Bollywood celebs, models, socialites and fashionistas like Dipannita Sharma, Nethra Raghuraman, Sapna Bhavnani, Shaheen Abbas, Maria Goretti, Sameera Reddy, Atul Kasbekar, Poorna Jagannathan, Arshia Ahuja, Aparna Badlani, R Burman, Anil Chopra, Anjana Sharma, Farrokh Chothia, Monica Dogra, Manasi Scott, Simone Singh, and Nikhil Chib were some of the guests. The Host: Grazia The Venue: The Taj Lands End, Bandra, Mumbai
Mamta and Vidhi Gupta (Zariin) (centre and right) with a model wearing their jewellery
Sneha Arora (right) with a model wearing her designs
Sanjay Hingu (right) and Kabir Singh Duhan suited up in the designer’s label
Ritesh Kumar (left) chose to dress Heema Mandil in his favourite design
Ruchika Sachdeva (Bodice) (left) with Tania Fadte wearing her latest collection
Masaba Gupta (left) with Shaheen Abbas wearing her label
Rachana Reddy (left) with model Arshia Ahuja carrying the designer’s signature clutch MAY 2013
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GRAZIA SCENE
Aditi Shah
Drashta Sarvaiya Maithili Ahluwalia
Elena Fernandes Monica Dogra
ATTENTION
Sameera Reddy
Apart from looking stunning in an Alpana & Neeraj gown, Manasi Scott was also the official emcee for the evening
Manasi Scott
Ashita Misquitta
Anjana Sharma Payal Khandwala
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Poorna Jagannathan
Dipannita Sharma, Tanya Sharma and Nethra Raghuraman
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Priya Emmanuel Deepika Gehani Allia Al Rufai
Maria Goretti
Sona Mohapatra
Sapna Bhavnani
Mariia Cherniakovych & Erika Packard
SAY CHEESE
DROOL-WORTHY
Larger than life props and quirky backgrounds made it difficult to stay away from the Grazia photo booth
Narendra Kumar Ahmed & Diva Dhawan
Nijhum Patra Evelyn Sharma
Simone Singh rarely goes wrong with her sartorial choices, and this time as well, she nailed it with this striped skirt
Simran Kaur Mundi Sanea Sheikh
Simone Singh Adhuna Bhabani Akhtar
Archana Walavalkar
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GRAZIA SCENE
Nachiket and Surbhi Barve
Ash and Junelia Chandler
Pallavi Singh Sonalli Sehgall
Kavita Lakhani and Reshma Merchant
Ferena Wazeir
FOR YOUR EYES ONLY The neon pouffes seemed to have gained everyone’s attention so much so that they all wanted to take one home
The event was executed and managed by CREAM Events
Neeta and Nishka Lulla
Nimish Shah Arjun Khanna
Fabien Charuau
Vikram Raizada Jatin Kampani Atul Kasbekar
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Clint Fernandes
Dipankar Zalpuri Left to right: John Abraham, Anupama Bhalla, WWM Brand Publisher; Mehernaaz Dhondy, Editor of Grazia India; Carla Vanni, Grazia International Network Editor in Chief and Tarun Rai, WWM CEO unveil the Grazia April 2013 cover
Vipul and Shamlee Bhagat
PARTY PEOPLE Mark Luburic and Gunita Stobe
Chanya Kaur and Maneca
With more than just one reason to celebrate, the Grazia Young Fashion Awards 2013 and the fifth anniversary bash went into the wee hours of the morning‌
Troy Costa
R Burman and Pooja Burman
Shweta Shiware and Mathieu Gugumus Leguillon
Lutz Kothe, Carla Vanni, Tarun Rai, Vilde Kothe and Erika Fantauzzi
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Mehernaaz Dhondy with Anil Chopra and Farrokh Chothia Divya and Rahul Mishra Sumit Chaplot, Annesha Sanyal of WWM, Leena Shoor, Marjorie Borreda, Ritu Mittal
Grazia’s Ekta Rajani Recinda Martis, Ryan Martis, Ronella S Divya Tejuja and Shazia Shah
Maneka Thadani
Grazia’s Sabina Gomes and Drashti Vora
Beenu Bawa
Kanta Motwani Sunil and Kiran Datwani
Azmina Rahimtoola Nidhi Munin, Nidhi Jani, Nidhi Chaudhari
Kehkashan Merchant
Asha Majithia
Dinesh Sajnani
Majida Ukani, Aarti Creado, Nigel Smith, Roshni Tavadia, Aeshna Das Gupta
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Jack Dhillon and Bavita Dhillon Mulchandani
Vikram Salvekar
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GRAZIA SCENE
Clockwise: Aneev Rao, Vikas Vasudev, Sandhya Shekhar, Butool Jamal
Rajeev Samant Rachna and Dharmendra Manwani
Jyoti Verma, Director Ad Sales & Business Development WWM
Meghna Shah and Aashish Hiramanek
Sapna Ahuja, Namrata Valecha and Dimple Kaku -The Baggit team
Vasant Bhandari Sameer Kamdar and Nishma Mehta
Nikhil Chib
LUCKY DRAW HAMPERS BY: Felix Bendish
ColorBar
EstĂŠe Lauder
H2O+
COTY Fragrances
GIFT PARTNERS:
Grazia Ad Sales team
Anil Chopra with Kadambari Lakhani POWERED BY:
OFFICIAL HAIRSTYLING PARTNER
EYEWEAR PARTNER
BEVERAGE PARTNER
Grazia Edit Team
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10)
IMPACT OF SOCIAL MEDIA
It’s impossible to deny the power of social media. Facebook, Twitter, YouTube and even Tumblr and Instagram have all transformed the way our entire society functions, bringing forth new ways to interact with our family and friends. There’s one industry in particular that’ has benifited the most from this boon: Fashion. What you wear is inherently meant to be shared, as it’s first and foremost a representation of yourself, something that many like to broadcast out for all their friends to see. With more than 5000 followers on Twitter, Grazia reaches out to its readers online. The magazine tweets all day about fashion in general and magazine updates. The team also participates in retweeting and mentioning #Grazia in their tweets. The Grazia Young Fashion Awards was much hyped via social media and helped to create a major buzz amid the crowds. Twitter has become a natural place for trend setters to converge, from Editors to Fashion Stylists to Bloggers, who kept giving snippets of their presence and experience at, as well as, after the event. Bloggers like Miss Malini, High Heel Confidential, Lazy Manx Cat popularized the presence of big fashion hot-shots’ presence thus making the event prominent by word-of-mouth. In many ways, seeing the fashion industry communicating with consumers almost humanizes it. It allows customers to voice opinions right to the source while showing off.
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IMPACT OF SOCIAL MEDIA
When one searches for the event online one is surprised by the sheer volume of people talking about it, apart from the actual people who were a part of it.Journalists, fashion incubators, retail gurus and people who were just plain interested in the industry weighing in on a topic that has notoriously shut its doors to anyone deemed an outsider. The amount of fashion insiders embracing social media has skyrocketed. By letting the public behind the fashion influencer curtain, stalwarts and luminaries have created and connected to an entirely new audience, and capitalized on the 400 million Facebook users and more than 22 million Twitter users. Truly, social media has become the hottest trend since skinny jeans and stiletto heels which added an all new element to the Grazia property of Grazia Young Fashion Awards.
Img 22: Coverage of the event on the Grazia India website 51
10)
IMPACT OF SOCIAL MEDIA
Img 23: Coverage on www.redrarpet.com
Img 24: Coverage on www.ibnlive.in
Img 25: Update by HighHeelCofidential blog 52
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IMPACT OF SOCIAL MEDIA
Img 26: Updates on www.youtube.com
Img 27: Coverage on MumbaiBoss
Img 28: Grazia’s event update on its facebook page 53
11)
CONCLUSION
Fashion Industry in India is in its baby stage at the moment and has great potential to make its mark in the world. Indian fashion has thousands of years of tradition behind it. India also possesses large number of skilled human resources. The Indian fashion industry needs to create a global image. Indian fashion industry has to forge designer-corporate links as is the norm in global fashion industry. There is a large part of the novice designer community, possibly more talented, which remains unearthed and obscure. Hence there is an urgent need to give exposure to young and budding designers. The industry needs to run on well taught designers and not on rich mindless ‘couturiers’ ignorant about the sensitivities of fashion. A forum like the Grazia Young Fashion Awards if the apt setting for this and does a fantastic job in solving this need. One hopes that the property continues to grow with even greater success and properity, giving not only the magazine more popularity amid its readers, but also boosting young talent in India.
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12)
SUGGESTIONS
The magazine’s tag line is Easy Chic. It reflects the effortlessly stylish take on fashion. There are many trivia-personalities on twitter and myspace, eg. Condescending Wonka, Sir Jadeja, Anjie’s Leg etc. that are created simply to generate buzz around a certain idea. A personality called ‘The Easy Chic’ could be created offering tips and advice to young girls on how to dress and feel stylish. It could add life to the magazine’s personility and help it connect better with the readers i.e. 20-something women. The Young Fashion Awards have a brand of their own now, since its inception three years ago. Since they are Grazia magazine’s property, they should be copyrighted. It should be an intellectual property of the magazine, without allowing any other publication to try and do the same. Grazia does create a teaser each motnh with its behindthe-scenes video broadcasted on the Grazia India Website, Youtube and Twitter. It could try and live stream the events, and the buss behind the scenes.
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13)
OTHER PROJECTS UNDERTAKEN
Apart from the main project i.e. Grazia Young Fashion Awards I got a chance to assist the magazine in various Editorial projects. The taskes included working on the following sections of the magazine: - Culture Charts - 10 Hot Stories : Label Alert - Beauty Report - Restaurant/Hotel/Spa reviews - On The Style Radar - Beauty SOS - Style SOS - Beauty Jury Each involved research, analysis and finally putting together information in a reader-friendly manner. Confirmation of book/product prices, if any used; and searching for relevant images, if required. Along with working for the magazine, I also assisted in the Online Editorials department which requires updating on a much regular basis, than the magazine. It was a wonderful experience understanding search engine optimization, online writing and tighter deadlines.
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GRAZIA BEAUTY Make time for an indulgent day and celebrate the month of love at the The Heavenly Spa at the Westin Mumbai Garden City
Berry and
BUBBLY
Forget cuddly teddy bears and cookie-cutter chocolate boxes. Put a twist on your Valentine’s Day celebrations with an indulgent spa treatment at the Westin Mumbai Garden City
“S
o it’s not gonna be easy. It’s gonna be really hard. We’re gonna have to work at this every day…” said Ryan Gosling in The Notebook. Love is surely very tricky and sometimes candlelit dinners just don’t make the cut. If spending some quiet time is high on your list of priorities head to The Heavenly Spa at the Westin Mumbai Garden City. They’ve planned a special Strawberry and Champagne spa treatment to celebrate the season’s love fest. The 90-minutes session combines a body-buffing scrub and an aromatic massage. The exfoliating scrub is infused with a delicious combination 142
of raw sugar and strawberries to give you smooth and glowing skin. The full body massage combines fat-melting and stress-relieving strokes that make you feel rejuvenated. That’s not the end. The thoughtful people at the spa will arrange a glass of champagne and chocolates by the poolside for the perfect ending. This strawberry and champagne spa treatment makes for a great date idea. Research has shown that couple spa treatments help establish higher comfort levels, and rekindle bonds. But who said you need a partner to indulge? The Westin offers this treatment for singles as well. So go ahead and indulge yourself in this ‘berry’ soothing experience.
CHAMPAGNE AND STRAWBERRIES ARE GREAT SKIN FOODS
Champagne is a natural detoxifier and has a lower alcohol level than most skin toners. Since champagne is essentially grape seed extracts, it makes a great anti-ager. It helps tighten skin and retain a healthy glow. Strawberries contain ellagic acid, an antioxidant that protects skin against the sun’s harmful UV rays. The fruit is also a natural scrub that helps remove dead skin cells to reveal youthful skin. The treatment is available all month at The Heavenly Spa at the Westin Mumbai Garden City. For more information or to make an appointment contact 022-67361400 or log on to www.westin.com/mumbaigardencity. It is priced at `12,000 (plus taxes) for couples, and ` 6,000 (plus taxes) for singles.
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Article about Champagne and Strawberry Spa Treatment at Westin Spa, specially for Valentine’s Day.
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GRAZIA FIRST LOOK
THE
E R U T L U C RTS CHA
Movies, art, books, anpd more, here are our to t picks of things that go us talking this month
GRAZIA LOGS ON TO… Watching cat videos was so last year. This year, we’re exploring the food channels on Youtube INDIA FO
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Words SPARDHA MALIK, MAMTA MODY
THIRSTY FOR
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Wine may set the mood, but it’s the milkshake tha t brings all the boys to the yard. USP: Innovating wi th the milkshake was never so much fun ; fro eggnogs, the assort m champurrados to ment teaches you all http://w ww.youtu be.com/user/thirsty . for NS E E U EQ E RO L C ASS d dresse cook, chen. o t w o it uh ek ach yo their vintag o many FFs te w Two B o dresses in rove, that t h. p in retr cause they oil the brot er/ p e s USP: B hefs never s tube.com /u c w.you ueens w /w :/ http casseroleq
Akbar Padamsee
s ic s s a l C g in et r p r te n Rei One of the front-runners in the history of Indian modern art, Akbar Padamasee has returned with an exhaustive showcase of some of his best works GRAZIA: You’re showcasing your artwork on giclée prints for the very first time. What is your opinion on such prints? AKBAR PADAMSEE: I am open to experimenting with all kinds of different mediums. It is another medium for me. For me my fingers are very important. Sometimes I think ‘let me not use my eyes but my fingers’. Even though my eyes are open I am still only using my fingers. So I don’t restrict myself to work on any one particular medium of art. Giclée is yet another interesting way of displaying my artwork. G: You coined the term Metascape and you’re still expanding the series. What continues to inspire you? AP: The word Metascape came from ‘meta’, which means metaphor or metamorphosis and ‘scapes’ comes from the word landscape, so I combined the two words. Metascapes are not created from nature like landscapes. They are an interpretation of nature. I started painting Metascapes more than 15 years ago and they became a series. They are limitless and they give me more liberty – I can use any colour in my metascapes. G: You fought state censorship in 1954 and artists today still face similar troubles. Do you think times have changed? AP: Yes definitely, times have changed but not for the better. During those days, the quality of judges was exceptional and the verdict announced by the High Court was fair and honest. In my case, the verdict was, “art is the elevation of the human mind and one cannot
G: You have always maintained that you don’t paint for spaces. Do you think contemporary artists are more flexible on these terms? AP: Well, with today’s artists, there is a heightened sense of competition with each trying to succeed by creating artwork that complements the international market. Having said this, there are few artists such as Subodh Gupta, Atul Dodiya, Anju Dodiya, Anish Kapoor and Bharti Kher, who I believe are truly individualistic in their work, and are great artists of modern times. G: As the number of art fairs rise, do you think they are doing a good job in making art more accessible to the public? AP: There are too many stalls at an art fair and it makes me wonder how one can look at so many paintings at a time. I don’t spend more than ten minutes looking at the art pieces. I try to capture the essence of each work within a minute. Paul Klee said that when he goes to the Louvre or an exhibition, he closes his eyes in front of the paintings and then opens them. He feels that if his eyes are open for more than a minute, he sees nothing, but by opening them and closing them he feels he is seeing the paintings for the first time. Catch the exhibition at India Fine Art Gallery, Mumbai, February 20-March 4
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Column about trending food channels on Youtube.com, that have a quirky element of entertainment. 58
dictate it”. The High Court judgment was that the police have no right to enter a gallery; it is a temple of art. It was a revolutionary judgment at the time and remains so even today. It increased the respect given to artists and galleries.
22/01/13 4:42 PM
Activity column, creating a pun on Valentine’s Day, helping readers explore imaginary possibilies of their day.
GRAZIA FIRST LOOK
Foretell your V-day Move over candle-lit dinners, here’s how you’ll be celebrating Valentine’s day according to your personality DO YOU BELIEVE IN LOVE?
An Affair to Remember Smitten by Indian culture and its beauty, Derry Moore, a veteran British architectural photographer and illustrator, has been travelling to the country since the ’70s. In his retrospective showcase, Evening Ragas, he narrates the various stories of India through his pictures. We got him to share the anecdotes behind some of his beautiful images on display.
Interior, Marble Palace, Calcutta and Owners of Marble Palace, Calcutta, 1977 “By 1977, all once-glorious buildings, except the Marble Palace, were in various states of advanced decay. In the absence of the rule of primogeniture they were shared by an ever-increasing number of descendants, none of whom were willing or able to accept financial responsibility for their upkeep and maintenance.”
Hell, no
Duh
So love is a fairytale with a Prince charming?
My relationship, my rules.
Yes, like in bedtime stories, flying unicorns and rainbows, and angels playing harps.
So, you’re too awesome to love another soul?
No, I’ve moved on. Yes
“In Lucknow, I visited a house cared for by an elderly and highly distinguished looking chowkidar or watchman; he was, I discovered, a direct descendant of the last king of Oudh who had been deposed by the British when they annexed the kingdom just prior to the Mutiny in 1857.”
No, it’s about the chemistry, and understanding.
Yes
Palace, Murshidabad
“In the 18th century, Murshidabad had been the most important city in West Bengal, though when I reached the city, it was a ghost of its former self. One place in particular caught my attention; situated on the edge of a tank, and surrounded by palm trees, it was like a Renaissance palazzo uprooted and replanted in Bengal.” Evening Ragas by Derry Moore has been organised by Damiani and Tasveer, February 22 – March 5, India Habitat Centre, New Delhi
VDay Plan: With your beloved, sharing a cozy and intimate evening. Sigh.
No
No
Yeah, right. VDay Plan: Tub of icecream and a cheesy flick on TV.
VDay Plan: With a bartender, crying your heart out. And then of course drunk-dialling somebody.
Rats, in the temple where they are considered sacred, Bikaner, 1980
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Yes, I miss him.
Do you even have a boyfriend?
Chokidar, Lucknow, 1977
“There were two curiosities which particularly caught my attention in Bikaner – one, the camel farm, and the other, a temple where rats are treated with love and respect. It is believed that the inhabitants of the city are reincarnated as rats; an interesting variation on the story of the Pied Piper.”
Because you’re heart broken?
VDay Plan: Making last minute reservations at your favourite restaurant.
VDay Plan: With an extra from a Yash Raj film.
Yes? VDay Plan: With your boss/workhusband.
Are you a workaholic?
No? VDay Plan: You’re obviously at that anti-love party. Dress code: dead cupid.
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22/01/13 4:4
GRAZIA BEAUTY MONICA DONGRA SANDHYA: I’m a big fan of bedhead, but the forced curls and messy flyaways don’t work for the red carpet. The foundation is two shades too light. Offsetting this look with sleek make-up would have been nicer. SPARDHA: As lovely as Monica looks, I can’t help but notice how whitewashed her face appears. Though, full marks for tousled hair and electric blue eyeliner. MITALI: The dress does nothing to enhance Dogra’s fit and lean frame. Too much sheen makes her face greasy and the poorly styled hair adds to a deadbeat look.
Beauty JURY
Minimalist make-up on the red carpet can look androgynous and urban. But did these celebrities get it right?
THE PANEL SANDHYA SHEKAR, Make-up artist
LENA DUNHAM SANDHYA: The pixie-cut and her complexion are a great combination. Choosing a monochrome outfit is also a trendy decision, but I would’ve liked her to set this look apart with some bright red lipstick. SPARDHA: Her skin glows, eyes sparkle with just the right amount of mascara, and her hair looks effortlessly messy. She’s a total knockout in my books. MITALI: The make-up is just right. It’s nice that she has kept it uncluttered with flushed cheeks, nude lips and tidy bangs to emphasise her eyes.
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A one-pager of the magazine, where an industry expert, Grazia writer and a reader judge a celeb makeup trend. 60
SPARDHA MALIK, Grazia Features Writer
MITALI BHASIN, Grazia Reader
SANDHYA: Archie totally rocks on The Good Wife with her flawless make-up. She’s kept up the good work with this look, but I wish she had added a cheek stain for a bit more colour. SPARDHA: The make-up is flawless but her hair-do looks too stern. In my opinion, a softer sidebun would have complemented that dress better. MITALI: The structured bodice, the minimalist silhouette and barely-there make-up make this look work perfectly. The slicked back hair adds a modern and urban edge.
Photographs SNAPPERMEDIA, GETTY IMAGES, Compiled by AMRITA PAREKH
ARCHIE PANJABI
22/02/13 11:08 AM
A one-pager of the magazine, where industry experts are requested to respond to a popular beauty query.
BEAUTY
Dr Avilochan Singh, Consulting Ayurvedic doctor, Kama Ayurveda
VALENTINO
Beauty Melroy Dickson
Photographs IMAX TREE
National Education Manager, Matrix India
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Q The skin around my eyes and mouth feels dry when I wake up each morning. What should I do? AS: Dehydrated facial skin cells can result from prolonged exposure to the computer screen, lack of healthy fluids, excessive use of cosmetics and poor eating habits. To rehydrate your face start by cleansing with a moisturising soap and a face cleanser like Kama Ayurveda Rose Jasmine. Also apply Kama Ayurveda Eladi Hydrating face cream to nourish skin cells. Once a week, massage your face with lukewarm oil for thirty minutes and follow this with a fruit or rice face pack with milk and honey. This will help replenish the lost nourishment and improve blood circulation.
SOS
solved Your dilemmas ice and with expert adv s in tips from the pro the know
Q My hair colour has faded after a long beach holiday. How can I care for coloured hair better? MD: Sun exposure is one of the biggest factors behind faded hair colour. It’s important you use a hair care regime that has a UV shield. The Matrix Colorcare Thérapie range has a low pH formula and UV Filter Complex enriched with orchid extracts that moisturise and help protect the depth, tone and shine of colour treated hair. Try the Biolage Colorcare Thérapie professional service called the Color Bloom Service for an instant dose of nourishment.
Matrix Biolage Colorcare Conditioner, ` 160/98 gms; Matrix Biolage Colorcare Shampoo, ` 195/200 ml
Kama Ayurveda Rose and Jasmine Face Cleanser, ` 540/100 ml; Kama Ayurveda Organic Coconut Oil, ` 495/200 ml; Kama Ayurveda Eladi Hydrating Ayurvedic Face Cream, ` 895
Dr Madhuri Agarwal, Western Region Medical Head, Kaya Skin Clinic Q I love spending time in the sun, but it always results in itchy red bumps on my skin. How do I tackle this problem? MA: The red bumps indicate an allergic reaction to excessive sun exposure. Ideally, prevention is the best solution, and you should avoid going out between 12 to 4 pm when the sunlight is really harsh. Also, apply a broad-spectrum sunscreen with SPF15 or 30 and both UVA & UVB absorbers, like Kaya Sweat Proof Sunscreen. When Kaya Skin Clinic you head out in the sun wear Sweat-Proof sunglasses with UV protection, Sunscreen, ` 980 carry an umbrella, and wear lightcoloured cotton clothes. If the problem persists, consult a dermatologist.
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FIRST LOOK
THE
E R U T L U C RTS CHA
Movies, art, books, anpd more, here are our to t picks of things that go us talking this month
Photographs ANJA MATTHES, Words SPARDHA MALIK, MAMTA MODY, M MITALI BHASIN
evolving, and increasingly, people want an element of high fashion in their homes just as they do in their wardrobes.
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THE BRIGHT BEDROOM Manish Arora is bringing his trademark kitsch sensibility to the home linen segment. For Portico New York’s latest collection, he takes the Indian motifs on a technicolor journey
G: Is the design process for home linen different from fashion? MA: The process we undertook while creating this collection was actually quite similar to fashion. After all, both soft furnishings and fashion garments are all about fabric and textiles. In this case, it was important to keep in mind that interior decor tastes in India are
G: What do you keep in mind while designing your space? MA: I try and accommodate the rhythm of the space without disturbance. The idea is to give it a signature style stamp that is pleasing to the people who will inhabit that space. The style should also help create a new and positive vibe that is in sync with the other design elements that are part of it. Manish Arora for Portico New York is available at stores across the country, www.porticoindia.com
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GRAZIA: How did this collaboration come about? MANISH ARORA: I was already working in the home decor space with Good Earth, for whom I designed a line of crockery and cushions. I always welcome opportunities to partner with like-minded brands. The association with Portico was a great opportunity to bring my design sensibilities from the world of fashion into modern Indian homes.
G: What is the inspiration behind your current collection? MA: There are essentially four themes that I created as part of the Manish Arora for Portico New York Collection. For each of these, I have tried to combine global perspectives with traditional Indian motifs, shapes and colours. The ‘Heart Collection’, for instance, draws on vivid coloured hearts, flowers and starbursts, while the ‘Signature Collection’ sports witty Indian-inflected motifs like Begum and Badshah playing cards, and various pop-art elements. The ‘Swan Collection’ looks to the ordered symmetry and opulent floral patterns of European Baroque, while the ‘Lotus Collection’ uses vibrant blues and greens to accentuate the elegance of India’s auspicious flower.
Interview of Manish Arora about his home linen collection, being introduced in India.
21/03/13 10:59 PM
Column about prank-apps for Android and iPhoneto have fun with on April Fools Day.
Summer Playlist by Karsh Kale One of our favourite musicians and producers curates music that will put us in holiday mode 1. ‘Every Little Thing She Does Is Magic’ by The Police: No matter what mood you’re in, this song will lift you up like a summer day. 2. ‘Superstitious’ by Stevie Wonder: Starts every summer
party with a bang. 3. ‘Here Comes the Sun’ by George Harrison: It’s a great song to start the summer. 4. ‘Suburbia’ by Pet Shop Boys: This is the perfect song to sing along in the car with the top down. 5. ‘Off The Wall’ by Michael Jackson: It will make you want to dance. Always. 6. ‘It Ain’t Over Till It’s Over’ by Lenny Kravitz: I chased a girl all summer when this song came out. This was my psych up song.
7. ‘Born Slippy’ by Underworld: They always had the knack for scoring memories with friends and this is the best example. 8. ‘Summer Nights’ by Van Halen: Another great high school summer celebration. 9. ‘Summertime’ by Fresh Prince: It reminds me of an old summer crush from high school. 10. ‘Don’t You Forget About Me’ by Simple Minds: It’s the best end-of-the-summer song – when you have to say goodbye to the party.
At the MOVIES... FOOL-PROOF
Iron Man 3 Robert Downey Jr returns to fight the evil terrorist Mandarin. We hear he finally discovers the answer to the one question that has always haunted him: “Does the man make the suit or does the suit make the man?”
Oblivion This sci-fi flick stars Tom Cruise as a veteran soldier sent to a distant planet on a mission to destroy the remains of an alien race. The arrival of an unexpected traveller, played by Olga Kurylenko, makes him question everything he knows about the planet, and his own existence.
Here’s a list of silly prank-apps that make sure April doesn’t go dull • AUDIO PRANKSTER OFFICE PRANK It turns your phone into a madnessinducing audio device at random time periods. The sound will play long enough to drive everyone crazy, but not long enough for anyone to spot where it’s coming from. Make sure you don’t get fired. Available on Android. Nautanki Saala The very talented Ayushmann Khurrana stars alongside Kunaal Roy Kapur in this comedy of errors about a chance meeting that turns into friendship. We trust this to be an absolute laugh riot.
On the BOOKSHELF…
• SMS PRANK Trick your mates into believing you had a steamy SMS chat with the hottest guy in town, or better still – someone famous. The app allows you to exchange fake text messages (authored by you) from anyone on your contact list. Available on Android. • PRANKTIONARY This is a bank of amazing gags to play at home, office, or even at a date. The app has directions for execution along with materials needed. Now this is one tutorial to love. Available on iPhone. • THE ULTIMATE X-RAY Did you know an iPhone can double up as an X-Ray scanner – maybe not. This app superimposes an X-ray image when the camera focuses on someone’s hand. And it’s surprisingly convincing. Available on iPhone.
Lean In, Sheryl Sandberg Her famous TED talk inspired the Facebook COO to write Lean In. If you have ever questioned why there are only a few women in the boardroom or fewer women leaders and want to fight this increasing injustice prevalent in the workplace then this one’s for you. Ebury Publishing, ` 747
Oleander Girl, Chitra Banerjee Divakaruni Bestselling author of One Amazing Thing and Palace of Illusions, tells a gripping and heartwarming tale of a young woman who leaves India for America in search of what will transform her life forever. Penguin Books India, ` 499
The Test of My Life, Yuvraj Singh In his debut book, world cricket champion and our very own Yuvi, gets intimate, accounting the most trying test of his life, the journey through cancer in the background of the 2011 World Cup triumph. Random House India, ` 399
• ICON PRANK PHOTODROP Remember Google Gravity? Now iPhone apps, on the home screen, can break loose and bounce about. Anyone using the phone would believe that he ruined your phone’s system. Available on iPhone.
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IN FOCUS
Seemingly simple, the new collection on Bhane.’s online portal is packed with quirky little details. We asked the founder Anand Ahuja, about the brand, new projects and their innovative catalogue. GRAZIA: What is the philosophy behind Bhane.? ANAND AHUJA: There is a big gap in the Indian market between quality trends and affordability. We’re trying to bridge it by providing functional clothing with a good fit and style.
Karuna Ezara Parikh, TV presenter Aditi Mehra, designer, T-Republic
Akanksha Redhu, blogger
Bhane.’s new website catalogue features real people from various fields of work
G: Tell us about your new catalogue. AA: The concept of shooting with real people is really to show different styles, different
personalities, different fits and different ways to wear our brand. We’ve shot with people from all backgrounds including bloggers, photographers, bankers, accountants and lawyers. Shot by blogger Manou of Wearabout, the catalogue showcases 85 different people in 85 different garments. G: What is the S/S 2013 collection like? AA: It’s all about basics. We’re continuing with some of our fits from last season in slim, skinny and straight fit denims and are introducing a new cropped denim for women. With every collection, we’re understanding what people like and why, and how can we improve them. Shop at http://www.bhane.com/
R A D A R E L Y On The ST
Compiled by MITALI BHASIN, SPARDHA MALIK
Flip-flops, ` 1,599
Drawstring dress, ` 4,899
Take a dip into a refreshing colour palette with Calvin Klein Jeans’ S/S 2013 collection. From lightweight airy bottoms and muted Tees to swimwear and handy messenger bags, the collection makes sure no summer outing looks less than trendy. Put it together with bright flip-flops.
Holiday Shopping Our holiday bags are packed with these new arrivals
Adding to their line of leather bags, Hidesign’s latest eyewear collection has everyone talking. Choose from classics like aviators and wayfarers or experiment with their one-of-a-kind leather-inlaid styles. What’s more? Their collection is made using absolutely no plastic. Stylish and environment-friendly, time to stock up. ‘Morocco’ sunglasses, ` 3,495
‘Venice’ sunglasses, ` 3,295 142
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A one-pager of the magazine, discussing latest fashion news in India, including designer interviews and new store launches. 64
NEW ARRIVALS AT MOON RIVER Embellished blouse, price on request
Floral blazer, price on request
Half rock, half romantic – Zadig and Voltaire arrives at Moon River store, to woo us with their S/S 2013 collection in flowy fabrics like cotton voiles, vintage lace, and gold-dusted chain knits. Give your evening wardrobe a style spin with their jacquard silk dresses, lamé mini shorts, and embellished blouses. MoonRiver, D 16 Defence Colony, New Delhi
AT THE MALL HOT ON HEELS London’s famous shoe store, Heel & Buckle comes to India stocked with the coolest international brands. We love their in-store collection by Paco Gil comprising of simple stilettos, conical heels and astounding architectural wedges. It’s time to go shoe crazy. 3rd Floor, High Street Phoenix, Lower Parel, Mumbai
Peep-toe pumps, ` 17,280
Ankle strap heels, ` 17,500t
23/04/13 1:55 AM
A report of backstage beauty trends of WILLS India Fashion Week 2013, covering hair, skin, lips and eye makeup trends.
GRAZIA BEAUTY
MANISH MALHOTRA
ABRAHAM & THAKORE
Bourjois Rouge Edition #16 Brun Cosmopolitan Lipstick, ` 775
M.A.C Rougemarie Nail Lacquer, ` 950
INDIAN ACCENT
REPORTER
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KANIKA SALUJA
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M.A.C Heavenly Creature Mineralize eyeshadow in Sky, ` 1,350
Having a why-won’t-you-behave hair day? Fret not. Hair experts brought back varying versions of the up-do – from the milkmaid to the Rapunzel braid. All you need is a bit of dry shampoo to uplift your roots, some styling mousse to get those twisties in place, and pronto you’re ready for a wild night out.
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BLUE CRUSH Coloured eyeshadow is a great way to experiment with your eye make-up. Designers like Aneeth Arora, Surily Goel and Nikasha opted for varying shades of blue to make their beauty point.
Colorbar Color Intense liquid eyeliner in Beyond Blue, ` 350
PÉRO BY ANEETH ARORA
BACKSTAGE
Designers aren’t willing to let go of the Bordeaux trend just yet. From berry lips to ox blood nails, the makeup pros at M.A.C kept the grape in focus. So whether it was a bold, matt mouth at Manish Malhotra to match the luxurious, woven Indian looks, or glossy, clipped nails at Myoho, it may be time to give neons a mini break and do oldschool grown-up glamour.
SURILY GOEL
A SPLASH OF WINE
Whether it’s via Gwen Stefani circa ‘Don’t Speak’ or the more recent Malaika ‘Munni’ Arora Khan, the humble bindi has had its share of modern day revivals. So what better way to accessorise and accentuate ethnic weaves and textiles than with this traditional symbol of femininity?
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23/04/13 1:2
GRAZIA FIRST LOOK
‘I CAST THE MEN WHO ARE AS MILDLY ATTRACTIVE AS I AM…’
T
Words SPARDHA MALIK, MITALI BHASIN
his could really destroy my children’s lives,” Judd Apatow tells Grazia, only half-joking, referring to his new movie, This Is 40. Recalling that he has cast not just his daughters in it, but also his wife, Leslie Mann, he reiterates, “I could end all our careers in one swoop. People tend to not want families to work well together. Jennifer Lopez and Ben Affleck doing a movie together? You wanted that to fail. It makes the journey more treacherous.” This Is 40 centres on the relationship of Pete (Paul Rudd) and Debbie (Leslie Mann), the couple he introduced as supporting cast in his earlier, stoner relationship classic, Knocked Up. They are both about to hit 40 within a week of one another. He wants a party. She wants to ignore that this epochal benchmark is even happening. With This Is 40, Apatow has introduced a whole new realm of suffering for his art with these familial distractions. “I expect everything to go wrong,” he expounds. “Actually, that’s not true. I expect everything to go wrong if I don’t concentrate on every single detail of it.”
As a hired writing hand on The Larry Sanders Show – probably the secondgreatest TV show ever – Apatow broke into production with the one-season TV cult classic Freaks And Geeks. In it, he introduced a bankable selection of what you might call the Apatovian family: Actors he’s returned to working with again and again in his film career, Seth Rogen, James Franco, Jason Segel, later adding Jonah Hill, Chris O’Dowd and Steve Carell to the mix. His hit rate since then is the envy of Hollywood: The 40 Year Old Virgin, Get Him To The Greek, Anchorman, Forgetting Sarah Marshall, Superbad, Bridesmaids. Hollywood legend has it that when Mann arrived to audition for him for The Cable Guy, he said, “The future Mrs Apatow has just left the building.” He wasn’t wrong. This is the fifth film of his that she has starred in – and the third in which his two daughters have appeared. He makes it sound like a tough, if pragmatic, gig to take. “People who love each other bug
He’s the man who brought Bridesmaids to our screens and made James Franco famous. Grazia’s Paul Flynn meets Hollywood’s funny man, Judd Apatow
each other,” he says, laughing the laugh of the realist. “You spend thousands of days together, and you are bound to get on each other’s nerves. Half the time, when you’re fighting with someone in a marriage, you’re not fighting with them but with their family and their history.” He exposes all of this beautifully and sometimes tragically in This Is 40. Apatow is unflinching generally on relationships. “I want to write about how men drive women crazy,” he says. He doesn’t mean in bed. He has a speciality in finding the nexus of beta males, and, consciously, with the honourable exception of Franco, avoids casting billboard pin-ups in favour of confused gentlemen with nice, approachable faces. “I cast the same kind of men that are as mildly attractive as I am.” This Is 40 has already proved American box-office gold. Seriously, if you’re in a relationship, see it. There won’t be something you don’t recognise. If you’ve recently hit 40, approach with caution. I had to be led out of the cinema. I was absolutely delighted for Apatow, obviously.
HIPSTER VACAY Taking cues from some of our favourite bonafide scenesters’ Instagram feed, we cracked down on the unspoken rules to hispster holidaying
CAPTURE ALL INTAKES
The local delicacies, the light cocktails, and all yummy desserts must be accounted for on your timeline (take cues from Hillary Duff).
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TRAVEL WITH YOUR TWINSPIRATION
Two is better than one. The more alike you and your BFF look, the more ‘likes’ on pictures (like Miley Cyrus).
DRESS IT UP
Hide your hangover dark circles behind super retro sunglasses like Solanges Knowles.
ON TWO WHEELS
Forget the taxis and local transportation, rent a bike to zip around on your own (like Anushka Manchanda).
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Judd Apatow
23/04/13 2:57 PM
grazia.co.in Assignment Brief: To comment on the celebrity look focusing on look, accessories and dress.
grazia.co.in Assignment Brief: Report about Dior exhibiting at Harrods for two weeks.
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grazia.co.in Assignment Brief: Create a city-guide for Women’s Day for Mumbai, New Delhi & Bengaluru.
grazia.co.in Assignment Brief: Compile ideas for DIYs specially for Valentine’s Day. 68
grazia.co.in Assignment Brief: Compile the latest launches that the Grazia team is talking about.
grazia.co.in Assignment Brief: To comment on the celebrity look focusing on look, accessories and dress.
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grazia.co.in Assignment Brief: To give a round up of Oscar 2013 looks from the red carpet.
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grazia.co.in Assignment Brief: Create a city-guide for Valentine’s Day for Mumbai, New Delhi & Bengaluru.
grazia.co.in Assignment Brief: To comment on the celebrity look focusing on look, accessories and dress.
grazia.co.in Assignment Brief: Create a city-guide for the weekend for Mumbai, New Delhi & Bengaluru.
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IMAGES USED
Img 1: Grazia (Media Archives) Img 2: Grazia Art Department, created by Balkrishna Naik Img 3, 4, 5, 6, 7, 8: Grazia (Media Archives) Img 9: Personal Img 10: Grazia (Media Archives) Img 11: Personal Img 12: Grazia (Media Archives) Img 13: Photograph by Taras Taraporvala Img 14, 15: Grazia Art Department, created by Balkrishna Naik Img 16, 17, 18, 19, 20, 21: Ideation and Design by CREAM Events, Photograph by Taras Taraporvala Img 22: grazia.co.in The snapshots taken from the Grazia India website and the magazine pages are purely for illustrative purpose and are a property of World Wide Media, Grazia India.
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BIBLIOGRAPHY
www.wikipedia.com www.ehow.com www.style.com www.fashiongonerogue.com www.careermaker.com highheelconfidential.blogspot.com www.bombaystylestalker.com republicofchic.blogspot.com www.bandbreaker.net www.answers.com www.gyanlingo.com
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