THESIS STUDY Impact of humour and sarcasm on user centered design.
Student: Mitali Bhasin, MDes, IIT Kanpur Guide: Prof. Satyaki Roy, HOD, Design Programme Duration: August 2015 – May 2016
Humour is a funny thing (puns!)
4.9
out of every
5 people
Love Like products that make them laugh/smile/giggle/smirk.
1
second *
* Time needed by the brain to feel amuzed by something it finds humourous.
Everyone Every culture Every creature
has a sense of humour. has a sense of humour. has a sense of humour.
Everyone Every culture Every creature
has a sense of humour. has a sense of humour. has a sense of humour.
With the identical emotional reaction: enjoyment
And so on‌
So, as I was saying‌
Interfaces, products, applications, graphics, etc.
Sarcasm, irony, jokes, mockery or just plain silliness.
Impact of humour and sarcasm on user centered design.
For example,
Clippy, Microsoft’s anthropometric paperclip for MS Office
Siri, for iPhone
www.pixelmonkey.net
For example,
Authentic Weather (Mobile app for iPhone)
www.nasaprospect.com (while the website is loading)
www.bearddesign.com (when mouse hovers over icon)
Research Directions • Cognitive ergonomics and humour • Defining principles of using humour as an element for a user centered designed product • Application of principles in interfaces, products, graphic design etc. • Differentiating between levity and hilarity in a design • Designing humour for a specific audience • The downside of using sarcasm or mockery, on users, in a product • How to make user “get” the humour in a design and enjoy it
Deliverables
• Thesis study documentation • Prototypes of possible application of humour in design (posters, apps, products, concepts etc.)
Disclaimer
The end-product of this thesis dissertation shall not be a laughing matter. No, you will not get a stand-up comedy act during my thesis defense.
Also,
Drop me an email at bhasinmitali@gmail.com if you have any books, papers, videos, examples or any other resources that may contribute to my study. Or if you wish to discuss fiction, typography, French grammar or pantone #FEE252.
THANKS A BUNCH
Student: Mitali Bhasin, MDes, IIT Kanpur Guide: Prof. Satyaki Roy, HOD, Design Programme Duration: August 2015 – May 2016