Ventures Summer 2017

Ventures Enterprising News & Ideas for Nutrition Entrepreneurs

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Helping You Grow through Effective Communication Rosanne Rust, MS, RDN, LDN Chair

Welcome to another year with Nutrition Entrepreneurs DPG! I am so honored to be chair for the 2017-2018 year, following in the footsteps of so many colleagues I admire. As someone who makes a living stringing words together, I believe in effective communication. I love creating messages that people will read, or crafting a blog post that really resonates. My goal is to inspire and inform, and I hope I can lead NE with the same inspiration. Since many of the most popular member benefits of NE include our webinars and this newsletter, I’ve pinned “Communication” as our theme for the year. We already do a great job and I hope to help get news and resources out to our members in an even more effective way going forward. So let’s begin.

We have some big things planned for NEDPG this year. In the wings, we are creating a brand-new form of communication for our members that we believe will be vibrant, engaging, personalized and fun.

We’re also gearing up for the Academy’s 100-year celebration and the Second Century. Members who count on our fabulous FNCE® Networking Event won’t be disappointed as we embark on plans to knock this year’s event out of the park (go, Cubbies!). Mark your calendars for Sunday, October 22, 2017, for this year’s event.

The Executive Committee worked very hard last year on a plan to optimize member benefits. Part of this plan included a restructuring of the Executive Committee (EC) which leads the organization. We refined some of the job descriptions, modified the

reporting structure and added positions to both involve more NE members and also lighten the workload for volunteers. We hope to continue to create opportunities for our members to network, learn from one another and grow, per our mission: Inspiring and cultivating entrepreneurs through a community dedicated to supporting infinite success.

Summer 2017 Volume XXXIII Number 1 Measuring Outcomes, Looking Beyond Profits to Grow and Improve Your Business

In This Issue: Helping You Grow through Effective Communication ������������������������������������������ 1 If Money Were No Object �������������������������� 2 Five Tips To Increase Your Social Media Engagement �������������������������������������������������� 3 Members on the Move ������������������������������ 4 I Never Could Have Imagined ���������������� 6 Results-In-Advance Marketing �������������� 6 Seven Pinterest Strategies to Market

Be sure to visit the NE website often at nedpg.org/members. Log in for memberspecific information including a Member Directory, Toolkit, webinar recordings, past Ventures, information about awards, mini meetings and more. Our goal is to communicate the abundant resources NEDPG provides, continually update them, and create new ones, so we can help you grow no matter what stage of practice you are in.

and Grow Your Business ���������������������������� 7

Finally, please consider working with NE this year. You can do this in a number of ways. You could volunteer to work with a Specialty Group committee, be a mentor, suggest a webinar, join a Twitter chat (#NEDPG), put yourself on the election ballot or help recruit colleagues to join NEDPG.

Are you Attracting Poor Outcomes?

Taking some time to work on personal growth, by nurturing your leadership skills and volunteering, can help fuel your business. Contact our chair-elect, Elana Natker, at ChairElect@NEdpg.org if you’d like to be involved. I like to call NEDPG the “eNErgy DPG.” We would be so jazzed if you consider sharing yourself with us. YOU, our members, are what makes this DPG so awesome.

Don’t hesitate to drop me a note anytime (Chair@NEdpg.org) with suggestions for how we can continue to grow together and be our best.

Rebellious Business Building ������������������������8 Growing Your Business: It’s All About Relationships. ������������������������������������������������ 8 Meet the 2017-2018 NE Executive Committee ������������������������������������������������������ 9

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Rosanne Rust, MS, RDN, LDN, author, fact-finder and freelance writer, enjoys an ever-changing environment. Give her fresh air and she's smiling. Rosanne anxiously awaits the opening of her "outdoor home office" every spring in the Northeast. She can't decide which she loves better - the ocean or the mountains - but it's probably the ocean.

Ventures EDITOR Rachael Hartley, RD, LD, CDE, CLT

INCOMING EDITOR Julie Harrington

EDITORIAL BOARD, 2017-2018 Kristina Todini, RDN Rachael Hartley, RD, LD, CDE, CLT

If Money Were No Object Rachael Hartley, RD, LD, CDE, CLT Newsletter Editor

Alana Natker, MS, RD Lauri Egan, RDN, CPT Sarah Koszyk, MA, RDN

of the product or advertiser by the DPG.

I’ll never forget the first day I felt like a success in my business. It was a little over a year after I started my business.

After the inevitable initial slow period, I was starting to see that slow and steady growth I had been working toward. I was regularly signing new clients. Business was profitable and increasing each month. By all measurable outcomes, my business was growing.

Viewpoints and statements in this newsletter

But then….crickets.

Rosanne Rust, MS, RDN, LDN The newsletter pertains to the Nutrition Entrepreneurs Dietetic Practice Group of the Academy of Nutrition and Dietetics and reproduction rights are reserved. Publication of an advertisement in the Ventures newsletter should not be considered as an endorsement

do not necessarily reflect policies and/or positions of the Academy of Nutrition and Dietetics. © 2017 Nutrition Entrepreneurs.

All rights reserved.

WE WELCOME INPUT FROM OUR MEMBERS. PLEASE CONTACT THE EDITOR: Rachael Hartley, RD, LD, CDE, CLT NewsletterEditor@NEdpg.org

For a month, business was at a standstill. I hadn’t signed a single new client. An online product I launched barely sold. And I was rejected again and again in my networking attempts. After looking at my income and expenses for the month, I broke down in tears to my husband, crying that I was a failure.

What he said next completely changed my outlook. He asked, “If money were no object, would you still be doing what you’re doing?”

“Well … of course!”

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“Why?”

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“I feel professionally fulfilled,” I replied. “I feel like I’m really helping people while still being challenged. I enjoy what I do.”

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“Then you’re not a failure,” he said, matter of factly.

With that, I suddenly felt like a success. That moment stuck with me. Not only has it helped me weather the usual ups and downs of entrepreneurship, but it’s helped me make decisions that have grown and improved my business in a way that feels authentic to me and honors my needs. Making the decision to open a business is never just about money – it’s about creating a space that allows you to help people to the best of your ability, and to be able to do work that you enjoy.

Recently, I made the decision to stop doing something that was profitable that I didn’t enjoy doing. It was a hard decision, but I knew that if money were no object, I would have tossed it long ago. While it may mean less income for a while, it gives me room to grow my business in the areas I actually do enjoy.

I hope this issue will help you look beyond income and learn to measure your success in a way that does more than grow profit, but creates a business you love!

Rachael Hartley, RD, LD, CDE, CLT, is a Columbia, South Carolina-based private-practice dietitian and food/wellness blogger at Avocado A Day Nutrition. Travel is her passion and she's made it a goal to visit a new country every year.

ARTICLE CATEGORY

Five Tips To Increase

Your Social Media Engagement Sarah Koszyk, MA, RDN Past Chair

Influencers are considered people who have both a big following and a lot of engagement on their social media posts.

Companies are realizing that the power of numbers is only as effective as the number of people responding to and/or liking your posts. Therefore, having a lot of social interaction with your posts is important in order to ensure that people are really listening to what you have to say. The act of engagement can build your brand and form a community with your followers. Here are five tips to increase your social media engagement.

the person might even share it again with his/her followers which will have your name tagged in it.

3. Tag People In Your Posts. Tagging people can also encourage them to share, comment on and/or like your post.

4. Schedule Your Posts at the Right Time. Timing is everything. According to CoSchedule, the best times to post are:

Facebook: Sunday, Thursday, Friday and Saturday at 9 am, 1 pm and 3 pm The time of 1 pm gets more shares and 3 pm gets more clicks.

Twitter: Wednesday at noon, 3 pm, 5 pm and 6 pm

1. Videos & Photos. Everyone loves to see pictures or watch videos. They keep our interest. Use videos that are about 30 seconds to one minute long. Or use really nice photos that grab people’s attention.

Pinterest: Saturday and Sunday at 2 pm, 9 pm and 2 am. The worst time to post is during working hours.

Instagram: Monday and Thursday at 2 am, 8-9 am and 5 pm Avoid 3-4 pm or during work hours.

2. Share Other People’s Posts. Usually, when you share someone’s post, he/she will like and/or comment on it which will increase your engagement. In addition,

5. Increase Your Posting Frequency.

Stay on top of how many times you post with the various platforms.

Facebook is recommended to post once per day.

Twitter is 15 times per day.

Pinterest is 11 pins per day.

Instagram is one or two posts per day.

Staying active can also increase your engagement because you are continuously popping up in people’s feeds.

Time to get social! Make sure to tag me in a post or a tweet and I’ll definitely respond back. See you online.

Sarah Koszyk, MA, RDN: If you say, "scuba-diving trip," Sarah will meet you there. In addition to her passion for food, she has a major passion for the ocean and tries to swim under the sea as often as possible. She's traveled the world diving with the fish from Majuro to Cuba to Bonaire and more.

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Members

on the Move Penny L. Wilson, PhD, RDN Past Chair 2016-2017

Rita Batheja, MS, RDN, CDN, FAND, AFMCP, was awarded AIND MIG’s inaugural Visionary award. She was the founder of the ethnic networking group in 1992. In 2014, it became the Academy’s Asian Indian MIG. Rita is the originator of the American Association of Physicians of Indian Origin’s (AAPI’s) two eBooks on Functional Medicine and Nutritional Genomics. Both are FREE. AAPI's third eBook will be published next month. eBooks can be found at ataapiusa.org in the resource section.

Heather Borders, MBA, RD/LDN, founder of Kailo Nutrition, has launched a Culinary Wellness women’s retreat in the exclusive, private residence of the Stafford house (c. 1900) on Cumberland Island, Georgia.

Attendees will relax with island yoga, participate in chef-led culinary workshops and learn how to fuel their bodies for optimal health and performance. Downtime for trekking/biking the island’s beautiful forests and beaches rounds out this unique four-day, three-night island adventure.

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Digna I. Cassens, MHA, RDN, CLT, has two new books, Food for Group Homes and Simplified Diets and Nutrition Guide. Food for Group Homes includes 120 recipes for group home communities, a toolkit and training plans.

Other publications are Flavorful Fortified Food – Recipes to Enrich Life and Food First!

Enhancing the Nutritional Quality of Meals with Fortified Food, policies and procedures manuals, and inservice training manuals for long-term-care communities. You can read more at nutritionmanagementsystems.org and flavorfulfortifiedfood.com.

Patsy Catsos, MS, RDN, LD, is pleased to announce that The IBS Elimination Diet and Cookbook (Harmony Books) is now available at bookstores everywhere. A retitled and updated edition of IBS—Free at Last!, it includes Patsy’s original eight-step program for eliminating, then reintroducing, FODMAPs to identify IBS symptom triggers. Patsy’s FODMAP Toolkit for RDNs is all-new as well, to match the updated and revised food lists in the new book.

Visit ibsfree.net for more information.

Sohailla Digsby, RDN, fitness pro, speaker and author, is the recent recipient of the 2016 SCW Fitness Education’s Presenter of the Year award for Dallas Mania.

Known for her energetic, no-nonsense 90-minute nutrition education sessions, Sohailla received this esteemed award for empowering fitness professionals to better model fad-free nutrition for their members and clients, covering topics such as “Sugar, Snacks and Heart Attacks” and “Fads & Facts: Ending the Frustration.”

Two of America’s most quoted dietitians, Amy Gorin, MS, RDN, and Erin Palinski-Wade, RD, CDE, LDN, have teamed up to release the e-course “Master the Media: Get Your Name In The News & Generate a 6-Figure Income While Doing What You Love!”

The course launched in early March and will show dietitians the exact steps to take to launch their businesses into the spotlight, land national interviews and bylines and monetize their media exposure.

U.S. Navy sailors who are overweight or obese can face mandatory separation from service.

Recently Erin E. Healy, MS, RDN, LDN, worked with the U.S. Navy and redesigned its official weight management program. Incorporating evidenced-based research and best practices, the new program offers a healthy and permanent approach to weight management that decreases the loss rate of service members by helping them make lasting behavior changes.

Molly Kellogg, LCSW, CEDRD, announces a new advanced training for dietitians who work with disordered eating.

“Internal Family Systems for Dietitians: Expanding the Toolkit of Behavior Change” debuted in Boston, April 22, and comes to other cities soon. Her counseling-intensive training, based on motivational interviewing, continues to be offered around the country.

Free counseling tips and more learning opportunities at mollykellogg.com.

Sarah Koszyk, MA, RDN, has authored her latest book, 365 Snacks for Every Day of the Year.

All snacks are under 250 calories and there are options for snacks at home, at school or work, on the go, at a convenience store or for your sweet tooth. Learn what a healthy snack is, understand how to easily plan and prep snacks, and know how to choose the right snack from a store. Available on Amazon.

Jennifer McGurk, RDN, CDN, CDE, CEDRD, is excited to announce the launch of her e-course, the "Pursuing Private Practice" masterclass.

The e-course is based on the Pursuing Private Practice book series about how to start and grow your own business. The e-course will contain PowerPoint lectures, videos, handouts and a workbook to create your own business plan.

Learn exactly how to set yourself up for success! Details can be found at pursuingprivatepractice.com.

Susan Mitchell, PhD, RDN, LDN, FAND, and Australian Advanced Accredited Practising Dietitian, Amanda Clark, announce their global podcast, “Beyond Bariatric Surgery: Everything You Need to Move On.” The podcast delivers tools to help support weight-loss surgery and point patients in the right direction. We follow patient stories and talk to experts about the issues important to them plus some they haven’t thought about. Listen now on your favorite podcatcher or at BeyondBariatricSurgery.com.

Lisa Nelson, RDN, LDN, recently launched a webinar training titled “5 Often Overlooked Steps to Creating and Delivering a Powerful Virtual Summit to Build Your Brand, Grow Your List and Multiply Your Sales”. Lisa is an RD providing heart-health education virtually since 2007. In 2009, she began supporting other health professionals, so they can expand their virtual presence. Her latest training teaches how to leverage virtual summits for drastic list growth while attracting your target audience. Read more at DetailProjectManagement.com.

Adrien Paczosa, RD, LD, CEDRD, is announcing the opening of her online course, "iLiveWell Business Academy". This online platform allows you to watch instructional videos, follow along in the workbook and learn at your own pace. Along with the online educational modules, there is "LIVE" support weekly with Adrien in a private group. The Academy allows you to learn how to build your dream practice, be a part of a community and feel supported! Learn more at ilivewell-business-academy.teachable.com/.

Kate Scarlata, RDN, has partnered with former Bon Appetit editor Dede Wilson in the book, The Low-FODMAP Diet Step by Step: A Personalized Plan to Relieve the Symptoms of IBS and Other Digestive Disorders—with more than 135 Deliciously Satisfying Recipes available now via pre-order from Amazon.

Kate walks the reader through the elimination, reintroduction and integration phases of the low FODMAP diet ensuring the reader has the tools for this three-phase learning diet.

Geeta Sikand, MA, RDN, FAND, CDE, CLS, FNLA, was recognized on October 16, 2016, with the Lifetime Achievement Award by the Academy of Nutrition and Dietetics Asian Indians in Nutrition and Dietetics Member Interest Group in appreciation of outstanding efforts in support of research and education to promote the effectiveness of MNT by RDNs. Rachel Meltzer Warren, MS, RDN, is excited to announce the release of her second book, A Teen's Guide to Gut Health: The Low-FODMAP Way to Tame IBS, Crohn's, Colitis and Other Digestive Disorders. The book is published by The Experiment and came out in January 2017.

Hillary Wright, MEd, RDN, LDN, released the second edition of her book, The PCOS Diet Plan: A Natural Approach to Health for Women with Polycystic Ovary Syndrome. The book describes the complex health and hormonal effects of PCOS, and how food, activity, supplementation and lifestyle choices manage insulin resistance, boost fertility and optimize health. Included are updated research, brand-named shopping lists, sample meals/snacks and three days of meal plans at four calorie levels.

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I Never

Could Have

Imagined Julie Beyer, MA, RDN Outgoing Authors Specialty Group Leader Nearly 20 years ago I was diagnosed with interstitial cystitis/bladder pain syndrome (IC), and I went from being fully active to nearly bedridden. As I navigated treatments, the only “diet” distributed for this puzzling condition was a photocopied, patient-produced, good food/bad food list. Who could have known then what I would have both learned from and contributed to the IC community today?

1. Just because there isn’t evidence doesn’t mean it isn’t true. It just means there isn’t research yet. Within months of diagnosis, my family got an AOL Internet-enabled computer. (Some of you probably don’t even realize that not all computers could access the Internet back then, did you?) I immediately found

Results-In-Advance

Marketing

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a goldmine of wisdom, an electronic message board where patients shared their stories, treatments, and offered support for what had previously been an extremely isolating condition. In addition, patients were exploring lifestyle changes that the doctors just didn’t understand at the time. These patients were paving the way.

2. Everything you learn prepares you for your next step, even if you don’t know what that is. In 1998, my children were older and I was beginning to explore full-time work again. Eventually, as I began to manage my condition both medically and with diet, people found out I was a dietitian. “Write a book,” they all said.

“Write a book,” I thought? No way. Then I saw an ad for a self-publishing class at my local high school. Four books later…

protocol, and research into IC and diet is happening all over the country.

What experiences have you had or people have you met that have paved the way for you in your career? Have you had any unexpected detours that resulted in a more fulfilling career?

Julie Beyer, MA, RDN, is the author of four books including You CAN Write a Book: The No-Nonsense Guide to Self-Publishing. In addition to coaching dietitians on communication strategies, Julie is always happy to share her expertise about all things Disney. She has visited Disney World a couple times a year for the past 40 years, and now enjoys the "magic" with her four adorable granddaughters two sets of twins!

3. One person can make an enormous impact. As a modest person, I find it hard to share this, but I want everyone reading this to reflect on their own accomplishments in the same way, so here it goes. In 1998 many IC doctors didn’t “believe” that diet could make a difference in IC/bladder pain patients. Today, as a direct result of my books, presentations and my relationships with other dietitians in the IC community, dietary modification is now part of the first-line treatment

“positive pull.” This emphasizes the benefits that one will get if the goal is reached or the action is taken.

Lesli Bitel, MBA, RDN, LDN Outgoing Coaches Specialty Group Leader

The negative pull is a powerful strategy and there are times when you should use it for sure. But get this: it appears that clients and customers tend to become more loyal and long-term fans when the majority of what they experience from you is the positive pull.

Newsletters, blogs, no-cost webinars and social media posts are all great ways to stay in contact with your tribe, raise the perception of you as an expert and attract new clients.

But there is another important thing that all these tools can achieve. It’s what marketing guru Frank Kern calls “Results In Advance.”

So how do you create marketing that is more positive than negative? That’s where ResultsIn-Advance comes in. The idea here is to strengthen the weak effect of the positive pull by, very early on, giving your potential clients a taste of what it would be like to reach their goals.

A lot of marketing is based on the so-called “negative push” mechanism that we humans all have. The potential client is made aware of the negative aspects of where she/he is now and the relief from these things that will come if a certain goal is reached or action is taken. The opposite of this is called the

You need to know your clients’ most heartfelt, deepest desire. This is the experience that they hope to have by achieving their dreams.

Someone might say she/he wants to lose ten pounds, but the person may really want the experience of feeling empowered, confident and comfortable in her/his clothes again.

Based on the steps you will be taking them on, what could you teach them, show them or enlighten them with what would give them a glimpse of where they are heading in a really visceral way? You want this “taste” to bring them one step closer to their deepest desires.

Creating these “little wins” early on will make them believe in you and want more and more of what you offer. As a result, your clients will not only be able to be more motivated to achieve their desired outcomes, they’ll LOVE you for helping them to stay focused on the positive.

Lesli Bitel, MBA, RDN, LDN, is the happy owner of Lesli Bitel Coaching (www.LesliBitel.com). As a business success coach and mentor to integrative nutrition professionals, Lesli teaches her clients to overcome the all-too-common sense of overwhelm and confusion that’s associated with the business side of running a successful practice. When she’s not coaching her rockstar, RDN clients, you will find Lesli traveling with her husband and two teenage kids, goofing around with their two-year-old Labradoodle Rocky or reading cooking blogs.

Seven Pinterest Strategies

to Market and Grow Your Business

Susan Mitchell, PhD, RDN, LDN, FAND Technology and Social Media Specialty Group Chair Are you Pin-interested? If not, you may be when you find out the power of Pinterest, the digital version of items pinned to a bulletin board. Pinterest can help grow your business and create greater brand awareness with the trifecta of increased credibility, brand value and traffic to your website.

Of its 150 million users, 84% use Pinterest across multiple devices and 81% are female. Pinterest is a tremendous social media site for a food-related professional or business, making it perfect for registered dietitian nutritionists. Shared images of mouthwatering food will engage your followers to find out more about what you offer. Where men are from Google+, women are from Pinterest - and women of all generations love it. Whether you use Pinterest for your business or a business you work for, it’s worth considering as another layer to your social media plan.

Get SMART to determine if Pinterest is right for your business.

If you decide Pinterest is right for your business, utilize these seven smart strategies to power up your Pinterest presence: 1. Create a business Pinterest account so you have access to analytics.

Add your Pinterest URL to your signature and anywhere you include links to your social media.

2. As you start to follow others on Pinterest, go to your Pinterest news feed and LIKE or Comment on pins to increase exposure.

3. When you pin, add the URL to your blogs and other social media posts when appropriate.

4. Use a call to action in the pin description such as “Click this pin to see… ” 5. Think big-picture keywords in the captions of your pins.

6. Add Pins within your blogs or articles.

7. Tweet a Pin of the Day: #PinoftheDay with a link to a popular pin.

S: Review your Specific goals for your business. Does a Pinterest business page fit your overall goals?

M: Goals must be Measurable with steps and business analytics.

A. Goals must be Attainable. Do you or your team have the time to learn another social media channel?

Susan Mitchell, PhD, RDN, LDN, FAND, is producer and host of the podcast Breaking Down Nutrition: Your Digest for What Works, What Doesn’t, available in both medical professional and consumer versions. She’s never met a chocolate she doesn’t like, loves fashion and spends down time at the beach.

R: Will the time commitment deliver results that are Relevant to your business?

T: Can you deal with the Time compression that comes with the immediacy demanded by social media?

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Rebellious

difficult for you to take on new ideas and to empathize with others.

Business

yourself about your values and whether your life is aligned to those values or not? Do your values include pleasure, material success, always being right and staying positive?

Surprisingly, these values and metrics may not be the best things for you to focus on. Are you focusing on short-term pleasure or long-term happiness?

n Give yourself permission to make mistakes

Rebecca Bitzer, MS, RD, LD, CEDRD Outgoing Private Practice Specialty Group Chair

It is important to focus on good values which are reality-based, socially constructive, immediate and controllable. Examples of good, healthy values include honesty, innovation, vulnerability, self-respect and creativity. Are you living your life as though these are your priorities?

Building

As a Rebel Dietitian, I am attracted to alternative ideas. I recently read the book, The Subtle Art of Not Giving a F*CK: A Counterintuitive Approach to Living a Good Life,

by Mark Manson. It definitely captured my attention because I tend to “care” too much.

So what is this book about and what golden nuggets would be helpful to those in private practice? Manson includes stories to illustrate his points from Buddha, heavy metal bands (including Metallica and Megadeath) and rockstars like the Beatles.

Is pleasure a worthy goal? Pleasure is not a goal that will bring happiness. The example Manson gives is the man who almost ate himself to death. How did pleasure help him solve his problems?

Here is what inspired me:

Is material success a worthy goal? Is working 24/7 really your value or is it preventing you from a more important value like compassion?

Honest self-questioning is difficult. What tough questions do you need to be asking

Is always being right essential to your self-worth? If this describes you, it may be

Growing Your Business:

1. Exposure: Take (and make) opportunities to get in front of your target audience in a helpful way by offering value instead of just “selling.” Let your audience know what specific value you offer them – everything from free information and products to services/products you sell.

It’s All About

Relationships.

Melissa Joy Dobbins, MS, RDN, CDE Outgoing Speakers and Media Specialty Group Chair When I think about measuring outcomes, money is honestly not the first thing that comes to mind. That doesn’t mean money isn’t important to my business. Of course it is. But instead, I think about relationships. I believe, and have witnessed, that the money (and the fulfillment) flows precisely from this stream.

As your outgoing NE Speakers & Media Chair I’d like to share a few tips that have helped me measure outcomes that translate into growth, money and success:

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Self-improvement is all about prioritizing better values and better things for you to “care” about. What are you choosing to “care” about?

2. Engagement: Potential clients want to know some of your “numbers.” Be sure to track that information so you can easily share it. Don’t compare yourself to others; instead, highlight your unique assets.

For example, if you’re in a large media market, you may not be able to secure as many segments as dietitians in smaller media markets, but your audience reach will be larger. I do more podcasting than blogging, so tracking my podcasting downloads is essential. My Twitter followers are over 10K but I actually see more engagement from Facebook.

3. Evaluations: Seek, collect and compile feedback from your media and speaking gigs. Use that information to help you

The key points of the book, illustrated by many thought-provoking stories, is that it is important to: n Pay attention to your values and be willing to adjust them as needed n Take action and avoid procrastination n Learn to “care” about only what is truly important to you and not get sidetracked by things that are not important.

And most important, stop making excuses and get on with your life and your business!

Rebecca Bitzer, MS, RD, LD, CEDRD, is the co-author of Taste the Sweet Rebellion: Rebel Against Dieting workbook/cookbook. Rebecca loves to try new things. If she has not done it, she is pretty open to jump in if given the opportunity.

pitch future gigs and continue to improve and hone your skills. Ask your contacts for testimonials to share on your website or LinkedIn. This is a great way to share your value with potential clients.

As I pass the baton to your incoming Speakers & Media Specialty Group Leader, I want to leave you with my mantra: It’s all about relationships. Any time you talk, listen and get to know a new colleague or client, you have an opportunity to connect and collaborate with others. It’s through these relationships that growth, success and money will follow.

Melissa Dobbins, MS, RD, CDE, relishes time with her family, even while working on podcasts and blogs with her 16-yearold daughter. Melissa’s eight-year-old son says she is “fun, happy and surprisingly good at chess.” Her computer-geek husband is finally on board with all of her “Twittering” because U.S. News and World Report recently named her as one of 10 Dietitians You Should Follow on Social Media.

Meet the 2017-2018 NE Executive Committee Chair - Rosanne Rust, MS, RDN, LDN is the owner of Rust Nutrition Services, and blogs at Chew the Facts. Her passion is fact-finding and translating nutrition data into well-reasoned dietary advice, so people can enjoy eating for good health. As an adventurous mom of three sons, she considers herself a boy expert. She’s been there, done that, and is almost done with that.

If you call and say “let’s go,” she’s ready, especially if it’s to hop a plane to her happy place in Venice, Florida.

Chair-Elect - Elana Natker, MS, RD, is the owner of Sage Leaf Communications, a nutrition communications agency. When she isn't working, running, playing with her kids or on a date with her husband, you can find her dreaming up the next-best pizza topping or kneading dough for fresh bread.

Past Chair/Nominating Committee Chair Sarah Koszyk, MA, RDN: If you say “scuba-diving trip,” Sarah will meet you there. In addition to her passion of food, she has a major passion for the ocean and tries to swim under the sea as often as possible. She’s traveled the world diving with the fish from Majuro to Cuba to Bonaire and more.

Treasurer - Patti Landers, PhD, RD, LD, FAND, has had nutrition careers as a professor and consulting dietitian.

She loves both her work and family and strives to establish some kind of equilibrium in life.

Secretary - Maria McConville, MS, RDN, CPT, CWC, is owner of Balanced Body Nourishment, LLC. In addition to guiding clients to find better health, Maria is passionate about helping them change their thought processes to become victors over life’s circumstances and manage stress. She finds her inspiration and enlightenment at her seaside home and you can find her each evening walking on the beach collecting sunsets.

Member Resource Manager - Edwina Clark, MS, RD, APD (Aus), CSSD, Head of Nutrition & Wellness at Yummly. Hailing from the sunny shores of Sydney, Australia, Edwina is an avid avocado toast eater, sun-chaser and runner, with a keen sense of adventure. Her American dream began with a track scholarship, and has blossomed into four start-up gigs, a thriving nutrition blog, and many frequent flyer miles.

Director Member Services - Abigail Joy Dougherty, RDN, is a registered dietitian based in Tampa, Florida, and the founder of The Soul of Health Nutrition where she focuses on bringing joy into the world of food and nutrition. Abigail enjoys travel, her husband, peanut butter and new adventures, but not necessarily in that order.

Mentor Services - Liz Shaw, MS, RDN, CLT, Live, Laugh, Love! That's the motto Liz likes to live by and you'll find her doing this every day creating those #simpleswap recipes or chatting through Lizisms on social media. Join her on the beach for a blade or mountain for a hike; she's likely to be found at either one!

Director-Elect Member Services - Kerri Hawkins, MS, RDN, LDN, cPT, is the co-founder of WellnessCampaign.org.

In addition to her passion for wellness, Kerri is a "rec league all-star" who loves to stay active and be outdoors with skiing adventures, hiking, golf and soccer.

DPG Delegate and Policy Advocacy Leader - Jenna A. Bell, PhD, RD, DPG Delegate and Policy and Advocacy Leader, has traveled the world on points, lived in eight different states, got engaged on the Great Wall of China, completed Ironman twice and is now completely out of her league chasing two ladies aged two and four.

Education Coordinator - Sarah Lewis, RDN, Sarah's Instagram account tells you most everything you need to know about her - the things that make her happy in life are cooking, eating, traveling, and her family, including her two dogs, Haywood and Huck. Her ultimate career goal is to one day open a dog-friendly movie theater!

Reimbursement Chair - Mandy Unanski Enright, MS, RDN, RYT, creator of Nutrition Nuptials. Mandy is a yoga fanatic and constantly trying new adventurous forms.

From acro yoga, to Stand Up Paddle (SUP) yoga, to aerial yoga, Mandy’s feet are very rarely on the ground.

As a certified SUP, aerial and regular yoga teacher, Mandy is always ready to play.

She is often called a mermaid due to her SUP yoga obsession.

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Director of Communications - Kristina Todini, RDN, is a nutrition communications and sustainability consultant at a leading agency by day, and writes about food and travel at ForkInTheRoad.co by night. You can find her trekking the mountains of South America or eating her way through Southeast Asia in her free time, and she once married her Italian waiter in Las Vegas (still together seven years later). She is the proud mother of two demon cats.

Newsletter Editor Rachael Hartley, RD, LD, CDE, CLT, is the private practice dietitian behind avocadoadaynutrition. com. It's her passion to help others rediscover the joy of eating. She finds her joy in travel, and dreams of one day taking a year off to explore and eat her way through the world.

Newsletter Assistant Editor - Julie Harrington, RD, also known as the crazy dog lady, is a true dog lover.

She has not met a pup she didn't like. In addition to her passion of food, she is a dog and overall animal lover. In her spare time she volunteers at a local animal shelter.

CPE Coordinator Newsletter - Larissa Farnam, DHSc, RD, LD, IBCLC, owner of Lull-a-baby Lactation Consultants. Larissa's passion for food goes beyond educating about nutrition; she loves baking, hosting dinner parties, and experimenting with new recipes. She has even won several recipe contests with her fun creations.

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Website Coordinator Jennifer Watson, MS, RD - I'm only here for the food - at least that's what Jennifer would say! Jennifer has traveled the world trying exotic and delicious foods including roasted guinea pig in Ecuador and a donut-wrapped hot dog in Korea. Jennifer is an adventurous eater and can't wait to tell you about (and share her pictures from) her latest trip to an ethnic market, food truck or farm-to-table cafe.

PR/Marketing Coordinator - Erin Hendrickson, RDN - You can find Erin blogging on her website MinimalistRD.com about all things minimalism including tiny houses, capsule wardrobes and zero-waste living! You’ll likely find her hiking, thrifting and eating her way around Nashville, as well as planning her next travel adventure.

Social Media Coordinator - Tara Condell, MS, RDN - You can catch Tara completing the daily New York Times crossword when she isn't busy researching the latest restaurant openings or studying menus.

Director of Meetings Sara Haas, RDN, LDN, owner of sarahaasrdn.com.

Besides her love of whipping up nourishing food in the kitchen, Sara also loves all things chocolate and baking. In her free time she enjoys testing new recipes for everything from cakes to profiteroles. So, it either smells really good in her house or not-so-much, thanks to all of that experimenting.

Director of Meetings Incoming - Abbie Gellman, MS, RD, CDN, loves live theater and music. In addition to her love of all things culinary, she tries to go to a variety of plays, musicals, and concerts as often as possible. She's lived in New York City for 20+ years and has gone to at least one Shakespeare in the Park show every summer!

Member Awards - Lisa Jones, MA, RDN, LDN, FAND, is a funny speaker and stand-up comedienne. She is not just mildly amusing she is really funny.

Lisa was bitten by the comedy-bug at a young age, entertaining her family at the dinner table with knock-knock jokes. Soon she discovered SNL and would memorize many bits and made her siblings perform them. Today, you can find Lisa performing improvisational, sketch and stand-up comedy at private events and comedy clubs throughout Pennsylvania, New Jersey and Delaware.

Director of Sponsorship - Kimberly Denkhaus, MS, RD, loves to travel and has explored some of the most beautiful places in the world. She has visited over 25 countries and almost every state in the U.S. (missing South Dakota). Interesting fact: on one of her backpacking trips through the Alaskan wilderness, her fiancé and she had to pepper-spray a grizzly bear! You can often find Kim at farmers’ markets, taking a Pilates or ballet barre class, and reading about the latest nutrition craze.

Director of Sponsorship Incoming - Kelly Jones, MS, RD, CSSD, LDN, is an assistant professor but loves the time she spends speaking in the sports nutrition and corporate wellness settings. She is a self-proclaimed foodie and travel addict, always looking for the best plant-based dining in a new city. Kelly regularly competes in running races and triathlons with her friends and husband and loves practicing yoga to balance her busy life.

Director of Specialty Groups - Susan Mitchell, PhD, RDN, LDN, FAND, is producer and host of the podcast Breaking Down Nutrition: Your Digest for What Works, What Doesn’t, available in both medical professional and consumer versions. She’s never met a chocolate she doesn’t like, loves fashion and spends downtime at the beach.

Specialty Group Leader - Authors/Writers - Toby Amidor, MS, RD, can usually be found on the tennis courts or kicking butt in a U.S. Tennis Association match.

How does she balance work, three kids, and tennis? It's all about careful planning.

Director of Specialty Groups - Coaches Ellen Albertson, PhD, RDN, CD, is a dietitian by day… Reiki Master by night… PhD Psychologist and certified WellCoach® on call in her spare time, you can find Ellen at DrEllenAlbertson.com where she inspires, coaches and empowers RDNs and other professional women to achieve their personal and career goals while enhancing their health, wealth and happiness.

A former celebrity chef (aka half of The Cooking Couple™) and cookbook author, now Ellen cooks on all four burners with her co-author husband for two teenagers and Sizzle, her aqua phobic Portuguese water dog.

Specialty Group Leader - Corporate Wellness Caroline Susie, RDN, "Have passport, will travel." I have a passion to see the world! Not counting any country twice, I have visited 22 countries and counting.

I love experiencing local food speciality cuisine when I travel and will NEVER pass up on a cooking or cocktail-making class.

My tag line says it all, "Dietitian by day, foodie by night"

Specialty Group Leader - Speakers & Media Denice Ferko-Adams, MPH, RDN, is passionate about leading by example. She enjoys the challenge of doing live cooking demonstrations on local television or creating opportunities to present in new areas, e.g. with standup comic and RD, Lisa Jones, last year at FNCE®. In her spare time, Denice can be found walking her rescue dogs, hiking, biking or enjoying the outdoors with food, friends and a glass of wine.

Specialty Group Leader - Private Practice Karen Kiver Patalano, MBA, RD, LDN, CDE, NHA, Owner of KaiZenRD EMR, loves to run trails and road races up to half-marathon distances.

Specialty Group Leader - Second Career Dietitian - Erin E. Healy, MS, RDN, LDN, is a former spokesperson for the President of the United States and communications advisor at the Pentagon turned dietitian. She plays competitive tennis and often takes her dog, Honor Violet, to the court where Erin practices her serve and Honor works on returning the ball. After the summer of 2017, Erin will have visited 49 states. Here’s looking at you, Hawaii!

Specialty Group Leader Technology & Social Media - Nicole Rodriguez, RDN, NASM-CPT, and blogger behind enjoyfoodenjoylife.com.

When Nicole's not experimenting with global flavors or working on the latest glute-sculpting program, she's tuned in to late ‘70s disco-soul. Though a native New Yorker, her heart beats to The Sound of Philadelphia - and lots of Teddy Pendergrass.

Nominating Committee Member Adrien Paczosa, RD, LD, CEDRD, can be found sitting at the kitchen table with her family, friends and her French bulldog sharing good wine and food. Along with good food and wine, she loves exploring life through travel, connecting with likeminded individuals, and dancing the night away!

Nominating Committee Member - Amanda Sauceda, MS, RDN, CLT, will most likely be found at a park walking with her dog who has more energy than she does.

She has a private practice in sunny California and also teaches a college introductory nutrition course.

Nominating Committee Member - Minh Nguyen, MS, RD – When she’s not thinking about food, she’s planning her next adventure. From jet-setting around the globe to camping in the woods, she loves exploring the world one plate at a time.

Executive Director Lauri Egan, RDN, CPT, considers herself lucky to be constantly involved with today’s nutrition giants pushing the boundaries. She dubs herself a connoisseur of great sunrises, dark chocolate and sidewalk chalk art. When not on the computer, she can be found strumming a guitar, creating impromptu workouts with her kids and, of course, cooking in the kitchen.

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Ventures

www.nedpg.org

Enterprising News & Ideas for Nutrition Entrepreneurs

Rachael Hartley 1898 Calhoun St. Bldg #8 Columbia, SC 29201

Are you

Attracting Poor Outcomes?

Chere Bork, MS, RDN Abundance Ambassador A successful nutrition entrepreneur business means a robust bottom line serving delightful clients and creating a joy-filled home life.

But all too often our beliefs prevent us from creating this successful life we desire.

Do you know your beliefs become your reality? What you believe has more power than what you dream or wish or hope for. You become what you believe. Even though you cannot control things that happen, you can control your attitude toward what happens; in other words you can control your beliefs.

Here are three ways your beliefs could be getting in the way of your own success: You are letting past mistakes haunt you.

Everyone makes mistakes. Mistakes make you feel stuck. Mistakes are learning vehicles.

Decide today you are not the sum of your past mistakes. Decide today your mistakes created you to be better and stronger.

Sometimes the best lessons are what we learned from mistakes we made, not just the hard work we poured into a project.

what is going great in your life instead of the one client who didn’t hire you.

You are letting comparisons of other nutrition entrepreneurs devour you.

“One's own thought is one's world. What a person thinks is what he becomes - That is the eternal mystery.”

-The Upanishads (800-600 BC)

Comparisons drain your soul and dampen your spirit. Comparisons make you feel stuck.

Comparisons are definitely not a productivity booster. Decide today that you have special gifts that this world needs. A successful nutrition entrepreneur acknowledges that her/his competitors can be her/his champions.

You are assuming the worst and take things personally.

A potential client doesn’t hire you. You want to give up. Decide today you are doing your best. Decide today it is okay to get many no answers before you get a yes. Decide today you only need a few clients not hundreds at a time for a successful, satisfying and balanced work and family life. Decide today to focus on

A successful nutrition entrepreneur knows and believes that she/he will have a vibrant and satisfying private practice through persistent, consistent actions and that what she/he focuses on gets bigger and bolder.

Chere, as a Law of Attraction Facilitator, gives RDNs a boost of confidence to live the lives they have always wanted - no regrets allowed! She helps RDNs find clarity so that they can be the best business owners they can be; Chere works with them to develop a game plan to make it all happen.

She also knocks audiences off their seats as a national dietetic state meeting speaker.