Ventures Fall 2017 by Mitchell Graphics

Ventures Enterprising News & Ideas for Nutrition Entrepreneurs

How To Be Sure You Are

Staying On Top Of The Science

Rosanne Rust: What resources should dietitians use when validating research or nutrition topics in the news? Kevin Klatt: Nutrition topics in the news are often subject to “single study syndrome” - the results get heavily publicized and spiced up, but are not placed into the context of the greater body of evidence. RDNs should immediately ask themselves, "What do we know, and how does this new research fit into what we knew before?” Apart from the occasional landmark trial, such as the recent peanut allergy prevention trial (the LEAP trial), few studies wildly transform our knowledge on a topic. Going to the Academy's Evidence Analysis Library, the USDA's Nutrition Evidence Library, the Agency for Healthcare Research and Quality's database and Cochrane's Library are great places to start when finding out what we (think we) know about a topic and contextualizing new research. In addition to these, there are many websites/blogs that get “fast takes”

Keeping Up: Staying on the Cutting Edge of New Research, Business Trends and Practices

In This Issue: How To Be Sure You Are Staying On Top Of The Science �� 1 Four Tips For Using Facebook to Grow and Improve Your Business �� 2 Learn, Evolve and Communicate: The Exciting Way! �� 3

Rosanne Rust, MS, RDN, LD Chair As registered dietitian nutritionists, it’s so important to provide sound science to patients and consumers. As consumers ourselves, sometimes it’s easy to get caught up in an emotional headline. I had a chance to query RD-to-be Kevin Klatt from Research DPG about good practice tips when evaluating research in the news. Kevin is a molecular nutrition PhD candidate at Cornell University, secretary/delegate-at-large for the American Society for Nutrition Student Interest Group, and social media chair for the Academy’s Research Dietetic Practice Group.

Fall 2017 Volume XXXIV Number 2

Members on the Move �� 4

from experts. Science Media Centre and Health News Review are two examples. RR: What questions should dietitians be asking when reading research studies? KK: 1. What type of study is this? Where does it fall in the evidence hierarchy (e.g. meta analyses, trials, observational, animals/ cells, etc)? Is the evidence causal? What level of bias is in the study? 2. What hypothesis is being tested and was it pre-registered? Pre-registry is important for ensuring authors report on what they designed the study to assess; studies that aren't pre-registered, or are reporting on unregistered outcomes, exhibit a higher risk of providing falsepositive/biased findings. 3. What outcomes were measured? How meaningful are these outcomes, both scientifically and to your patient/client? 4. What is the most ideal study design to answer this question? Did the authors employ that design?

Mini Meetings �� 5 Steps to Avoid Social Media "Shiny New Object" Syndrome �� 6 Keeping Up With The Joneses �� 7 Top 10 Business Trends �� 7 How To Keep Up With Food Trends ��8 Three Tips to Stay Ahead of the Curve in Nutrition Entrepreneurship �� 9 Feel Like Your Head Is Going to Explode? ��10 Utilizing New Trends To Create Content ��11 ROI and Why it Matters to Your Wellness Program ��12 Speak Better Than Your Competitor Today ��13 Moving Your Business Forward with Formal and Informal Educational Opportunities ��14 If You Keep Up, You Never Have to Catch Up ��15

5. What conclusions can we draw from this study, given its strengths and limitations?

On The Cutting Edge: Assemble Your (Virtual) Squad ��16

6. How does this research fit into the greater body of evidence? I often examine this by identifying systematic reviews and meta analyses, as well as some narrative reviews by experts in the field, regarding the issue.

Three Ways the NE DPG Website Can Help You Stay on the Cutting Edge ��17

7. The last, but most important thing that I ask myself is: "Is this something that patients/clients would find meaningful/ valuable?

Product Reviews ��19

CONTINUED ON PAGE 6

Public Policy from a Dummy: 10 Things I Didn’t Know ��18 Get Ready to Not Be Ready ��18

Where NE Will Be at FNCE® ��Back Cover

Ventures EDITOR Rachael Hartley, RD, LD, CDE, CLT

INCOMING EDITOR Julie Harrington, RD

EDITORIAL BOARD, 2017-2018 Kristina Todini, RDN Rachael Hartley, RD, LD, CDE, CLT Elana Natker, MS, RD Lauri Egan, RDN, CPT Sarah Koszyk, MA, RDN Rosanne Rust, MS, RDN, LDN The newsletter pertains to the Nutrition Entrepreneurs Dietetic Practice Group of the Academy of Nutrition and Dietetics and reproduction rights are reserved. Publication of an advertisement in the Ventures newsletter should not be considered as an endorsement of the product or advertiser by the DPG. Viewpoints and statements in this newsletter do not necessarily reflect policies and/or positions of the Academy of Nutrition and Dietetics. © 2017 Nutrition Entrepreneurs. All rights reserved.

WE WELCOME INPUT FROM OUR MEMBERS. PLEASE CONTACT THE EDITOR: Rachael Hartley, RD, LD, CDE, CLT NewsletterEditor@NEdpg.org

SUBSCRIPTION INFORMATION NE members’ Ventures subscription year runs from June through May. Non-Academy members may purchase a one-year (five issues) subscription for $40. Contact NEadmin@NEdpg.org for subscription information.

ADDRESS CHANGES AND MISSING ISSUES If you have a change of address, please contact the Academy with your new address information. If you missed an issue, email Lauri Egan at NEadmin@NEdpg.org

Four Tips For Using Facebook To

Grow and Improve Your Business Rachael Hartley, RD, LD, CDE Newsletter Editor

These days, Facebook doesn’t exactly come to mind when you think of places to get accurate information, especially when it comes to nutrition. But when I think about how I’ve kept up with the latest nutrition news and answered my burning business questions, it’s usually through Facebook. The key to turning everyone’s favorite way to procrastinate into a tool to grow and improve your business is knowing where to look, and whom to follow and network with. By curating a network of reliable resources on Facebook, you can easily stay up-to-date with information to better your business. Here are four tips on how to use Facebook for success. 1. Join groups with other dietitians. There are plenty of groups on Facebook for private practice and entrepreneurial dietitians to network and share resources, like #INSPIRDtoSeek. These groups are a great place to make online friends with other RDs and learn from their experiences. Look for groups that center around your business model. For example, as a blogger I am a member of Dietitians on the Blog, but if you work in school nutrition or a culinary field, you may want to find (or start!) a group for that. If you have a specific practice area, like diabetes management or eating disorders, join a Facebook group with multidisciplinary members to get a well-rounded perspective, and stay up-to-date with continuing education opportunities you otherwise might miss.

2. Pay attention to what your ideal client is sharing. Chances are you are friends on Facebook with someone who is similar to your ideal client. Pay attention to what this person is sharing to get insight into her/his values, goals and interests. This can help you develop online content or messages that will connect to your ideal client, or even brainstorm places to connect with him/her in real life. For example, if you notice your ideal client is checking into a certain kind of workout studio, you could connect with the owners to offer discounts or seminars. 3. Follow people you trust. Be sure to follow people and news organizations sharing reputable and science-backed information. If there are dietitians in your specific area of practice you look up to, follow their business pages. They’ll likely share news articles that are of interest to you. 4. Look at what’s trending. Pay attention to the kinds of nutrition topics and recipes trending on Facebook. It can be a useful way to source recipe inspiration for your blog, identify trending topics to pitch the media, or stay on top of nutrition trends so you can answer your client’s inevitable questions.

Rachael Hartley, RD, LD, CDE, CLT, is the private practice dietitian behind rachaelhartleynutrition.com. It's her passion to help others rediscover the joy of eating. She finds her joy in travel, and dreams of one day taking a year off to explore and eat her way through the world.

Learn, Evolve and Communicate:

The Exciting Way! Abigail Joy Dougherty, RDN Director Member Services

A few years ago, I asked a “frien-tor” (friend and mentor), who has been in the nutrition and media field for 20-plus years, how she has dealt with the changing science in our field. She replied with words that I will never forget. She said, “It’s exciting to think that nutrition science is always changing – we get the chance to stay current with research and educate the public on these tough-tounderstand changes.” I was a bit mind-blown; I loved the positive spin on the ever-changing science of nutrition and how it can be exciting instead of daunting! She said, “If we were still recommending the same types of foods from the ‘80s, ‘90s or even 2000s, we would not be providing proper nutrition education, and our jobs would get a little boring.”

dietitians are always flip-flopping. But to be effective as nutrition educators and communicators, we need to continue to evolve as practitioners. Here are a few of my favorite ways to learn, evolve and communicate science with confidence and positivity.

Prior to this conversation, I had always struggled with the scientific nutrition changes, especially working in the media, because people always view them as such a negative thing, as though science and

2. Reach out to the NE EML:

1. Have trusted nutrition mentors and sources: Have a list of go-to sources, both people and publications, that you trust. We all have different nutrition philosophies and that’s okay, but having places where we know we can find sound and scientific nutrition research is key to effectively educating and communicating. I have a few friends and mentors whom I go to for advice and it is so nice to have that reassurance and confidence going into tough TV interviews. We have such a wonderful resource in Nutrition Entrepreneurs called the Electronic Mailing List (EML) with access to over 3,000 smart and well-educated dietitians. If we have questions, need ideas

or need the latest scientific evidence, we have a wealth of knowledge in this awesome group.

3. Be calm and confident: Do your research and be prepared, but know that you can’t possibly plan for everything. I recently had just finished up a live TV interview, when the producer asked me to stay on for another interview after some breaking nutrition news came out. I had about five minutes to read up on this new study. After I freaked out a bit, I calmed myself and decided to be excited instead of anxious about another opportunity to communicate nutrition information. Although the study was convincing, I KNEW this one study did not change the science. I went into the interview calm and stuck to my principles.

Abigail Joy Dougherty, RDN, is a registered dietitian based in Tampa, Florida, and the founder of The Soul of Health Nutrition where she focuses on bringing joy into the world of food and nutrition. Abigail enjoys travel, her husband, peanut butter and new adventures, but not necessarily in that order.

Members

on the Move

Jeanne Petrucci, MS, RDN, of Living Plate Nutrition Education and Counseling Center, has partnered with Gatheredtable, the most powerful meal planning software in the industry, to offer RD-curated, prescriptive digital meal plans for registered dietitians to use in private practice. These customizable meal plans improve compliance and engagement of clients, and generate revenue for the dietitian. The program is available to credentialed nutrition and healthcare professionals only. Contact Jeanne at jpetrucci@livingplate.com or visit www.livingplate.com. Dietitians who want to expand their knowledge on eating disorders, non-diet approach and Health at Every Size, can now attend this annual web-based conference, EDRDpro Symposium. Founder and producer Sumner Brooks, MPH, RDN, is dedicated to the organization’s mission of increasing access to training and empowering dietitians who want to help fight disordered eating. Nearly 400 dietitians from around the world attended EDRDpro 2017 in April, making it one of the fastest growing platforms of its kind. Miriam Erick, MS, RDN, LDN, obstetrical nutritionist at Brigham and Women’s Hospital, Boston, and NE member, plans to attend the 2nd International World Colloquium on

Hyperemesis Gravidarum in Windsor, UK, in October 2017. She has submitted two new nutrition posters for this conference. Miriam wrote the e-book, Take Two Crackers and Call Me in the Morning! A real-life guide to surviving morning sickness (2015) and Managing Morning Sickness (2004). Juliet Rodman, Chief Wellness Officer at Wellness Corporate Solution (WCS), has partnered with Apollo Endosurgery, a medical device company focused on less-invasive therapies for the treatment of obesity, to deliver up to 12 months of telephonic health coaching for patients who receive the ORBERA Gastric Balloon. WCS’s network of RDNs will help patients develop customized dietary and exercise strategies for losing and maintaining weight loss—an exciting opportunity to showcase RDNs as leaders. Marjorie Geiser, MBA, RD, BCC, is the owner of MEG Enterprises, Inc. Through her private business coaching, CPE courses and her book Just Jump, as well as her electronic product Make Great Money Without Selling Your Soul, she has helped hundreds of entrepreneurs overcome their fears and step into thriving businesses. Margie has retired and today only takes two clients per year. She is currently taking applications for 2018. Are you looking to grow your nutrition business? Join Alissa Rumsey as she hosts the Dietitian Entrepreneur Mastermind Retreat, Sept. 30- to Oct. 1, in New York City. An entire weekend devoted to working on your business, connecting with like-minded entrepreneurs and collaborating on ideas to grow your business. Training workshops cover building a virtual business, getting/negotiating consulting jobs, how to determine fees, negotiating contracts, building your email list and more [9 CEUs]. https://alissarumsey.com/mastermind-retreat.

Sandy Pagán, RDN, LD, launched a new service, Dietitian Hub: Continuing Education for Nutrition Professionals. The website connects dietitians with continuing education opportunities. CPE providers join and publish full descriptions of their CPE programs along with a link to purchase or register for each program. Dietitians will come to know Dietitian Hub as the place to look for their next learning opportunity. Learn more at DietitianHub.com. Follow the Hub on Facebook and Twitter @DietitianHub. Elana Natker, MS, RD, recently became a business partner with the FIEN (Food Industry Environmental Network), a Washington, DC-area-based subscription news alert system for professionals in food and agriculture policy and regulatory affairs. Elana will be handling member services, marketing and advertising for the company, among other activities. For more information visit www.fien.com, and for a free trial subscription email elana@fien.com. The Integrative and Functional Nutrition Academy (IFNA) (www.ifnacademy. com) is a cutting-edge, evidence-based, online training program for RDNs. It is the brainchild of NEDPG Members Sheila Dean and Kathie Swift. IFNA’s mission: to transform the practice of nutrition through the integration of functional nutrition principles and protocols. Here are some amazing stats about the IFNA program: 28 esteemed experts in functional medicine, five comprehensive tracks with 33 modules, 233 CPEUs. Work at your own pace and place! Stefanie Dove, RDN, CDN, recently organized a day of learning and enrichment for secondary teachers in Loudoun County, Virginia. She worked with fellow dietitians and community partners

to conduct a full day of nutrition education, school gardening, and food science lessons so that teachers could implement these in the classroom for the upcoming school year. In addition, Stefanie was able to provide all attendees with copies of curricula and hydroponic garden towers through grant funding. Lauren HarrisTHE Pincus, MS, RDN, B R E A K FA S T C L U B recently published her first cookbook: The Protein-Packed Breakfast Club: Easy High Protein Recipes with 300 Calories or Less to Help You Lose Weight and Boost Metabolism. Whether for weight loss, managing prediabetes, Type 2 diabetes or for a healthy, fit lifestyle, each recipe provides at least 20 grams of protein with little to no added sugars. No time in the morning? Most recipes can be prepared in advance. Available on Amazon.com.

Martha McKittrick, RDN, CDE, CHWC, owner of Martha McKittrick Nutrition, published her first book, Type 2 Diabetic Cookbook & Action Plan: A Three-Month Kickstart Guide for Living Well with Type 2 Diabetes. In addition, having specialized in nutrition for PCOS for over 15 years, she started a blog called PCOS Nutrition & Lifestyle Solutions, along with a Facebook page: PCOS Nutritionist Martha McKittrick. Martha also blogs at City Girl Bites. Visit www. MarthaMcKittrickNutrition.com.

Easy High Protein Recipes with 300 Calories or Less to Help You Lose Weight and Boost Metabolism

Carolyn L. Williams, PhD, RDN, received a 2017 James Beard Foundation Media Award for “Brain Food,” published in the November 2016 issue of Cooking Light magazine. The article

examined the latest research correlations between food choices and risk of dementia and Alzheimer’s disease, as well as recipes utilizing foods thought to decrease risk. Carolyn specializes in nutrient analysis, menu and content development, and research compilation for media, food brands, authors and other RDNs. Heather C. Carver, MS, NDTR, is a career changer, moving to the field of nutrition and dietetics after teaching collegiately for over six years. She plans to provide nutrition services to her community by building a private practice with a focus on medical nutrition therapy. She and her husband plan to incorporate organic farming into their business model and she also plans to serve as an advocate to improve the quality of rural healthcare in Georgia.

Mini Meetings Leslie Bitel, MBA, RDN, LDN Chicago Mini Meetings As a dedicated member of Nutrition Entrepreneurs DPG and past Coaches Specialty group chair, my mission is to create a supportive community of forwardthinking dietitians. I’m a huge believer in the incredible power of collaborative relationships that, by supporting one another, are more likely to achieve our goals AND propel our profession forward. To this end, I had the pleasure of hosting two AMAZING RDN mini meetings over the past couple of months, sponsored by Nutrition Entrepreneurs and our sister DPG, Dietitians in Integrative and Functional Medicine. June’s meeting was in my home base of Chicago and in mid-July, we gathered in Seattle. What a great time we had!

I think all of the attendees would agree that we had a winning combination of venue, content and conversation, and that it was a ton of fun. A special thanks to our presenters, Olivia Wagner, MS, RDN, Kelly Morrow, MS, RDN, and Mary Purdy, MS, RDN, for facilitating the conversations on “Fermented Foods and the Microbiome”, as well as Firefly Kitchens for donating plenty of fermented food samples for us to taste at the Seattle meeting (and Olivia for bringing her own creations to the Chicago meeting!).

Chicago’s RDN mini meeting held at the Logan Square neighborhood farmer’s market

Be on the lookout for more information on the next RDN mini meeting in Chicago! Hope to see you there! Seattle Meet Up at the Wallingford neighborhood Farmers Market

STEPS TO AVOID

Social Media

"Shiny New Object" Syndrome

Kristina Todini, RDN Director of Communications As health professionals, we’re inundated with information on the hottest new social media platforms and forms of communicating nutrition. From podcasting to recipe videos to live social media feeds, it seems new forms of social sharing pop up every week. While it’s natural to want to stay ahead of the curve and try out every new trending medium, it’s also easy to fall down a rabbit hole as you try to do it all—and end up not doing anything well. Tell me if this sounds familiar: you’ve developed carpal tunnel in your thumbs from Twitter chats. You’ve spent hundreds of dollars on fancy camera equipment for Facebook Lives that never quite panned out. And now you’re told you need to find Instagram pods … but you had no idea Instagramers traveled in pods and you’ve had to do an online search to find out what that even means. If any of these scenarios describe your current attitude toward social media for your business or brand, you may have social media “shiny new object” syndrome. How do you cure this fast-spreading disease? The following guidelines will help you refine your social media strategy, gain clarity in your social media goals and give you back precious hours of life wasted chasing the elusive social media shiny new objects. 1. Choose one to two social platforms to focus your efforts and forget the rest. It’s natural to try to do it all when you see others having success, but focusing your energy on one or two platforms to start will allow you to hone in and build your tribe of engaged followers. Start with one

or two platforms, build your audience and then add another to the mix. 2. Consider where your dream client/ audience prefers to spend their social time. Do you have a private practice focused on nutrition for women over 60? Is your dream client a college athlete? Consider the demographics of your intended audience when choosing social platforms for your brand. For example, Facebook and Twitter tend to favor older audiences, while Instagram and Snapchat are hot with younger generations. Meet your dream client where they’re at. 3. Don’t jump on a social platform bandwagon if it’s truly not your preferred way of sharing. You may have heard Snapchat is the recent craze, or that starting a podcast is the new blogging— but taking video selfies terrifies you and listening to the sound of your own voice is like nails on a chalkboard. If you truly do not enjoy a social medium but are doing it because it’s the hot new thing, then take a moment to assess whether it’s the right fit for you and your business. Choosing something you enjoy spending time on will yield better engagement than something you feel obligated to do. 4. Be consistent. The number-one way to grow your audience is to be consistent and make genuine connections. Schedule 10 minutes a day to devote to social sharing and be intentional about connecting and supporting others. Consistently providing useful, informative and entertaining content is the key to growing your business and your brand on social!

Kristina Todini, RDN, is a nutrition communications and sustainability consultant at a leading agency by day, and writes about food and travel at ForkInTheRoad.co by night. You can find her trekking the mountains of South America or eating her way through Southeast Asia in her free time, and she once married her Italian waiter in Las Vegas (still together seven years later). She is the proud mother of two demon cats.

"HOW TO BE SURE YOU ARE STAYING ON TOP OF SCIENCE", CONTINUED FROM COVER. RR: Where is the best place to find the best nutrition research? KK: The Academy of Nutrition and Dietetics and the American Society of Nutrition journals are go-to resources for RDNs. Other resources:  The UAB Obesity and Energetics Offerings  The National Academies of Medicine (formerly the Institute of Medicine)  If you don’t have university library subscription services, try using social media to find emerging nutrition research; a number of groups/pages on Facebook and Twitter post and discuss current research. Often, folks may be kind enough to email you a PDF of the paper.  Lastly, podcasts are fast becoming a great place to hear about research. There are many to explore but I'd specifically recommend the Sage Nutrition and Dietetics podcasts for updates from Nutrition in Clinical Practice and the Journal of Parenteral and Enteral Nutrition.

Rosanne Rust, MS, RDN, LDN, is the owner of Rust Nutrition Services, and blogs at Chew the Facts. She’s written a few books and works as a nutrition communications consultant. Her passion is fact-finding and translating nutrition data into well-reasoned dietary advice, so people can enjoy eating for good health. As an adventurous mom of three sons, she considers herself a boy expert. She’s been there, done that, and is almost done with that. If you call and say “let’s go,” she’s ready, especially if it’s to hop a plane to her happy place in Venice, Florida.

Keeping Up with the Joneses Lisa Jones, MA, RDN, LDN, FAND Members Awards “Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford Ever since I was born, I have considered myself a “Jones,” so the saying “Keeping up with the Joneses” always made me chuckle. For a period of time growing up, my family was on food stamps. We rotated shepherd’s pie, mac and cheese, and “breakfast for dinner.” Given our circumstances, I was pretty confident that many families weren’t trying to keep up with this particular Jones family. We did, however, have an Encyclopedia Britannica set which helped the Jones family stay ahead of the curve. This was way before the days of “just Google it.” In those days, I would try to get my Dad to give me the answers to my homework and, inevitably, he would say, “Go look it up!” I can thank my Dad for teaching

TO P

Business Trends

me the importance of seeking answers myself and knowing where to find them. Here are my top three tips for keeping up with the Joneses: 1. Avoid getting behind by staying aheadnever fall behind the curve by staying ahead through reading and keeping up-to-date with professional journals, attending continuing courses, talking to clients and customers about their changing wants and needs, and talking to disruptors who are making significant change. 2. Read a little of everything- variety is the spice of life. The biggest mistake we can make is being too narrowly focused on our own niche. Don’t hesitate to study other fields and “borrow” best practices that can be applied in your line of work. 3. Kill two birds with one stone- stay abreast of current events by combining something that is necessary with something that keeps you ahead of the curve. Instead of just attending a

1. Subject matter experts become the new rainmakers 2. Crowdfunding validates new products 3. S ales and content marketing become fully integrated 4. Video becomes essential

Patti Landers, PhD, RDN, LD, FAND Treasurer Patti Landers, PhD, RD, LD, FAND, has had nutrition careers as a professor and consulting dietitian. She loves both her work and family and strives to establish some kind of equilibrium in life. She is particularly adept at balancing things and is currently serving as NE treasurer.

The Forbes Top 10 Business Trends are out, and nutrition entrepreneurs are aware and moving in these areas.

5. New collaboration tools require rethinking email 6. Brick-and-mortar stores without expertise disappear 7. Subject matter experts get sales support 8. Narrow segments capture attention 9. Recurring revenue 10. Millennials groomed for leadership Two years ago I decided to take early retirement from my university position. After eight months of sleeping in and bingewatching movies, I decided that retirement was not ready for me. I put my resume out on Indeed.com and was found by a consulting dietitian firm in Tulsa. After six months of consulting, I wrote a business plan and pitched an idea for starting a dietetic

continuing education session, you can teach one on a hot topic that interests you. Rather than just socializing at marketing events, take the opportunity to find out what others are focused on and what’s driving change in their industries. Even though I got married, I never formally changed my name. It makes it much easier to keep up with the Joneses still being a Jones. Try incorporating some of these tips to stay current with everything important in your life, whether you are a Jones or not!

Lisa Jones, MA, RDN, LDN, FAND, is a funny speaker and stand-up comedienne. She is not just mildly amusing - she is really funny. Lisa was bitten by the comedy bug at a young age, entertaining her family at the dinner table with knockknock jokes. Soon, she discovered SNL and would memorize bits and make her siblings perform them. Today, you can find Lisa performing improvisational, sketch and stand-up comedy.

internship. It was a huge amount of work, but over a year after we started the process, the Keith and Associates Distance Dietetic Internship was accredited and we recently enrolled our first class of interns. In looking at the Forbes top business trends, I can identify several that describe us. As a former dietetic internship director at a university, I had the subject matter expertise to begin this new initiative for our company. We took what I knew and used the infrastructure of an existing business with a brick-and-mortar support unit to build our new initiative into a source of recurring revenue. That revenue is fed from a narrow segment of distance dietetic internships now capturing more attention. While we are located in Tulsa, Oklahoma, we have students spread all across the country. Each internship program must have a concentration area and ours is business and entrepreneurship. We are grooming these millennials for leadership and they will soon be new colleagues. Read these business trends again. Think out of the box. What do you know and how you can turn it into a new venture?

How To Keep Up With

Food Trends Kim Denkaus, MS, RD Director of Sponsorship

The public is in constant search of the latest and greatest superfood for good health. As nutrition experts we know that there is no magic pill, no one “superfood” that will cure cancer, or help a client lose 50 pounds and keep it off. Nonetheless, it is important to stay relevant and abreast of the latest food trends. Here are a few ideas to keep up with the ever-changing world of trending food and nutritional science. n Clients: Activated charcoal juice, collagen-containing protein bars, cactus water; just to name a few. If you work with clients one-on-one, this is a great opportunity to have your finger on the pulse of what’s trending in the world of nutrition. Clients’ questions and curiosity can help push you to stay on top of the latest food craze. n Conferences: Fancy Food Show, FNCE®, Natural Products Expo, and more. Attending any of these food-focused conferences is a great way to learn about the latest and greatest breakthroughs in food science, network with the nutrition community, learn from experts in the field and earn continuing education requirements. n Research: Good science is so important to substantiate food trends. The weekly round up of “Nutrition News” from the Academy is a wonderful way to stay informed on current news related to food, nutrition and health. Google Scholar, PubMed and

ScienceDirect are just a few databases to gather credible health-related information. n Reading: Magazines are a great source for trending food topics with visually appealing recipes. Bon Appétit, Food & Wine and Food & Nutrition Magazine are a few of my favorites. Many offer online subscription as well. n Social Media: Social networking sites like Instagram, Twitter and Facebook can certainly help clue you into what’s trending in the world of food and nutrition. Social media is an excellent way to figure out what the public is interested in hearing about. If you’re a blogger or writer, you can ask your readers what they are interested in your writing about. Food trends often emerge from pop culture, and social media plays a key role in today's popular culture.

Remember that food trends also start with you. Be creative. Think outside the box. Don’t be afraid to create your own trend. Looking for inspiration? Consider traveling abroad as an opportunity to explore new food choices and cultures. Check out what the locals are eating. This might spark a new idea and, who knows, your creation could be the next big thing to hit the market.

Kim Denkhaus, MS, RD, is a registered dietitian nutritionist based in San Francisco, CA, and owner of Farm Haus Nutrition, a health and lifestyle brand inspiring others to reconnect with food in a sustainable, healthy way that will help them appreciate where their food comes from and empower them to use whole foods to fuel and nourish their bodies.

Three Tips to Stay Ahead of the Curve in Nutrition Entrepreneurship Liz Shaw, MS, RDN, CLT Mentor Services Do you feel like you're the last one to the party? You know what I mean. Learning through the grapevine that Instagram has changed its algorithm, again; that Facebook now requires a branded content tool; that the health of the gut may be linked to mood; or that practicing telehealth across state lines may require special licensure. Regardless of your area of practice, there’s a lot to be said about staying ahead of the curve, especially when you run your own business. This isn’t so much as keeping up with the Joneses as it is positioning yourself as the go-to expert in your niche. It’s using the latest research, trends and practices to continue to elevate your business to the next level. You’re probably thinking, How I am supposed to stay ahead of the curve when I’m struggling to stay afloat in the current business I’m running?!

Am I right? Well, don’t fret! I’m here to share three tips to help you work smarter, not harder, this next year. Rather than spend countless hours (you don’t have) reading every current article, consider implementing the following to help keep your sanity while boosting your business.

1. Join a mastermind group. A mastermind group is a great way to foster new relationships that can help with accountability, goal setting and brainstorming. One of the most important aspects of mastermind groups is that they allow you to learn from one another. By becoming involved with colleagues who aren’t necessarily in your particular niche, you’ll stay abreast in the nutrition profession as a whole. You’re bound to walk away a step ahead of the game when participating in a strong mastermind call.

2. Start a “journal” club. Find five to ten peers who are local and interested in meeting up monthly to discuss the latest research in your niche. Start a Google Doc and ask each participant to list the article she/he will be presenting on. Be sure to give a deadline. Then, ask each colleague to present for ten minutes on the article, sharing the

takeaways that are pertinent for everyone to know. Add all complete copies of the journals to a shared drive for everyone to reference as well. (P.S. You can also check out the CDR website to count this towards your CEUs).

3. Attend one non-RDN seminar/ conference every other year. Don’t get me wrong, I love a good RDN fest as much as the next person, but if you’re looking to really expand and stay abreast on those tactics that will set you apart in nutrition entrepreneurship, you've got to break out of your comfort zone. If you’re interested in monetizing your blog consider a social media conference to learn how to build your following. Trying to gain new clients? Consider a marketing seminar and learn how to hone in on your target audience. I promise when you challenge yourself like this, you’ll walk away enlightened and refreshed.

Liz Shaw, MS, RDN, CLT, "Live, Laugh, Love!" That's the motto Liz likes to live by and you'll find her doing this through her #shawkitchen recipes or through the community she’s started to raise awareness around infertility. Join her on the beach for a blade or mountain for a hike; she's likely to be found at either one.

Feel Like Your Head is Going to EXPLODE? Ellen Albertson, PhD, RDN, CD Specialty Group Leader - Coaches As entrepreneurs we need to do and know more and more than ever before. Marketing, business planning, record keeping, reimbursements, research, social media, product development, best practices - and the list goes on. Trying to keep up can easily trigger “information overload”, leaving you exhausted, confused, anxious and irritable. Here are four tips to help you control “system overload” and get back to being focused, energized and productive.

Be curious

Stay focused

When you feel anxious or overwhelmed, rather than ruminating or procrastinating, shift your focus by becoming curious. Curiosity and its cousin, inquiry, are powerful mood changers. When you’re curious you feel more alive, creative and engaged. You’re ready to embrace opportunities and connections. When those aha moments occur, you’re prepared to take advantage and create your next big business breakthrough.

To be successful you need to maintain a positive focus regardless of what is going on around you. Make a detailed to-do list. Then determine your three top priorities for the day. To boost focus and follow-through, set a time and specific place for accomplishing each task.

Actively seek out information from a wide variety of sources. Open yourself to solutions you may have never considered. Go to the library and grab a book on a subject you know little about. Scan magazines, newspapers, websites, podcasts, YouTube videos and blogs you don’t usually read or watch. When your mind is open and curious, it’s relaxed and ready to discover solutions.

Harness technology To keep up with the latest trends and research, create a stream on Twitter with hashtags that are relevant to your business. Simply type the hashtag that interests you (e.g. #vegan, #diabetes, #glutenfree) in the search bar at the topright corner of your Twitter homepage. To find great hashtags, look at what influencers in your niche use. Employ a tool like Twitonomy to get detailed analytics including hashtags on any Twitter user. Or find trending hashtags related to keywords of interest at hashtagify.me. For regular updates on influencers, research or business trends, set up a Google Alert. Just go to google.com/alerts and type in the people, hashtags, or topics you want to follow and select when you want to receive alerts.

Consider the conditions that help you stay focused and on track. When and where do you do your best work? What lifestyle factors (diet, exercise, sleep, stress reduction) maximize your focus? How can you get centered when you feel overwhelmed? Taking a few deep breaths, going for a walk, listening to music or setting an intention to refocus can help.

Reach out A great way to stay current and get help when you’re feeling overwhelmed or need answers fast is to join a Nutrition Entrepreneurs Electronic Mailing List (EML). These lists are like having thousands of expert dietitians at your fingertips. Whether you have a technology question (What are the best platforms for electronic medical records?), a MNT question (What’s the best diet for diverticulitis?) or you’re wondering how to conduct a virtual grocery store tour, there are many of us on the list willing to help you. While you’re scanning the EMLs, remember to give back. One of the most powerful ways to stay abreast of our rapidly changing world and avoid overwhelming yourself is to collaborate.

Ellen Albertson, PhD, RDN, CD, is a dietitian by day, Reiki Master by night and a PhD Psychologist and certified WellCoach® on call in her spare time. You can find Ellen at DrEllenAlbertson.com where she inspires, coaches and empowers RDNs and other professional women to achieve their personal and career goals while enhancing their health, wealth and happiness. A former celebrity chef (aka half of The Cooking Couple™) and cookbook author, Ellen now cooks on all four burners with her co-author husband for two teenagers and Sizzle, her aqua-phobic, Portuguese water dog.

Utilizing New Trends To Create Content Toby Amidor, MS, RD Specialty Group Leader Authors/Writers Over the past 10 years I have written thousands of articles for numerous national publications. One of the most frequent questions is how do I keep the content I write fresh and exciting? With the plethora of Internet and media content swirling around, it is not easy to do. I have to make an effort to stay abreast of current research and trends. Then I build these new trends and studies on top of wellestablished, science-based nutrition information and put it into perspective for readers. Let me tell you, that is no easy feat.

STAYING CURRENT Every RDN who puts out materials, whether in a local or national publication or a private practice newsletter, needs to keep up with current trends. Here are four ways to do so: 1. Connect with scientists If you want to be in the know with the latest science, then connect with the folks who conduct the research. There are several ways you can connect to a researcher. nnAfter a lecture or at a professional meeting, introduce yourself and exchange contact information. nnIf you find a study you want to discuss, contact the researcher and interview her/ him. The researchers’ contact information is typically listed on the study. nnContact the nutrition research department of a university and ask to be put on its media list. 2. A ttend conferences and trade shows The latest studies and research are presented at conferences, trade shows and meetings. Some of my favorites include: nnNatural Products Expo West and East nnExperimental Biology nnFood and Nutrition Conference and Expo nnToday’s Dietitian Symposium nnIDEA Health & Fitness Association nnState dietetic association meetings

3. Stay active on social media Each morning I scan through social media, even for 15 minutes, and see what people are talking about. I check Twitter for what is trending and check my Instagram and Facebook feeds to see nutrition and food information that is being discussed. It is a great way to pinpoint misconceptions or new trends. 4. N E Electronic Mailing List (EML) Luckily, NE has a very active EML. I started participating and tracking trends on the NE EML around 2006. I picked up on muchneeded topics for public education through many conversations on it.

PUTTING TRENDS INTO PERSPECTIVE Once you have the trends and research you want to discuss, it is not just about presenting them but also weighing in on how they can fit into a healthy eating plan and affect overall health. Many consumers, clients and readers complain that they hear a food is bad one day; then the next, it is touted as a magic bullet for health. Nutrition professionals need to explain how a new study fits into years of research and explain how a trend does or does not fit into a healthy eating plan. Last year, I attended the National Products Expo West and found a company selling unenriched white flour due to consumer demand for “clean” labels. Subsequently, I wrote a story on this for U.S. News & World Report Eat + Run blog explaining the reason behind the fortification of white flour and white bread with B-vitamins, like folate and iron, and gave my take as an RD on making unenriched white flour a regular part of a diet. Bottom Line: It is important for RDs to stay abreast of current trends and write about them so they make sense to readers and enable them to connect the dots with reputable nutrition information and studies that are already out there.

Toby Amidor, MS, RD, authored The Greek Yogurt Kitchen, and her latest book, The Healthy Meal Prep Cookbook, is being released on August 22, 2017. She is also the contributor to numerous national publications including FoodNetwork.com, Healthyeats, US News Eat + Run and MensFitness.com. On her off time, she can be found on the tennis courts or kicking butt in a U.S. Tennis Association match. How does she balance work, three kids and tennis? It's all about careful planning.

ROI

Caroline Susie, RDN Specialty Group Leader - Corporate Wellness

Why wellness? Employers and employees need us. Demand is high for wellness. According to Oliver Wyman 2014 Patient to Consumer Revolution, 40% of the $3 trillion U.S. healthcare cost is avoidable and the cost of lost productivity due to illness is $227 billion. The CDC reports $193 billion is spent on mental illness alone. But how do you justify the cost of your wellness program to employers? Data, data, data. If you don’t measure it, did it really happen? Research finds that thriving employees have 41% lower health costs, 35% lower turnover costs and 31% higher productivity (Gallup). We know thriving employees: n are physically healthy n are emotionally resilient n have strong social ties to family, friends and community n are engaged at work n have manageable finances

and Why it Matters to Your Wellness Program

Sadly, most of us aren’t “thriving”, since 86% of the US workforce has at least one chronic disease or is overweight (CDC) and 36% of employees lose an hour or more per day at work due to stress (ComPsych) with money being the most common source of stress (American Psychological Association). Wellness programming should focus on solutions regarding how to make employees thrive. Traditional wellness programs address three areas: physical, emotional and financial. In the past, wellness programs consisted of an online health assessment, lunch-andlearn education sessions and biometric screening events. Now, programs are utilizing technology and peer influence to educate employees on holistic well-being. This is done through personalized programming that encourages yearlong engagement while embracing a concierge model of programming. Regardless of where you are in your programming, measuring your program effectiveness is key to your program's survival and success. According to Goetzel R.Z. et al. “Do Workplace Health Promotion Programs Work”, $1.5 to $2: $1 return on investment (ROI) over three years is possible. A recent study in Journal of Occupational and Environmental Medicine showed stock price

firms with effective well-being programs outperformed the S&P 500 by 50%. Instead of the narrow focus on medical cost savings, we are now seeing a trend in a broader approach to measuring value of investment. Programs are now measuring improved health and lower cost, enhanced productivity and performance, improved employee engagement (enhanced quality of output) and employer of choice (attraction and retention of top talent). Employers who have measured wellness program impact have shown positive impact on medical cost trend, improved employee satisfaction, improved productivity and improved retention. Return on Investment or Value on Investment, the most important take-home message is that you have to measure. Preimplementation, post-implementation, high-cost claimants and value-based care assessments are all great tools for wellness program administrators.

Caroline Susie, RDN, "Have passport, will travel." I have a passion to see the world! Not counting any country twice, I have visited 22 countries and counting. I love experiencing local food speciality cuisine when I travel and will NEVER pass up on a cooking or cocktail-making class. My tagline says it all, "Dietitian by day, foodie by night."

Speak Better

Than Your Competitor

Today

Denice Ferko-Adams, MPH, RDN, LDN, FAND Specialty Group Leader - Speakers & Media When billionaire Warren Buffet speaks, the world listens. In 2009, while speaking to business students at Columbia University, Buffet stated that the one skill that will increase their value by 50% was public speaking. It doesnâ&#x20AC;&#x2122;t matter if you are a beginner or seasoned professional, public speaking and communication skills are worth investing time and effort to reach a higher level. Beyond the financial reward, these are skills that travel with you from job to job and beyond. Letâ&#x20AC;&#x2122;s review three ways to improve your presentation skills and maybe even your net worth.

1 Evaluate Performance

After each presentation, do an honest selfevaluation and identify what you do well and what needs to be improved. Create a checklist and evaluate yourself immediately after the performance while your impressions are fresh on your mind. Do not be satisfied with an average performance. The most effective way to evaluate your performance is to review a digital or video copy of it. Early in my career, if the worksite was not already videotaping my session, I brought a small tape recorder so that I could at least analyze the audio part of my presentation. This was very helpful for me to focus on ways to improve voice inflections, clarity of speech and tone. Be creative. Depending on the length of your presentation, arrange for someone to record your presentation with a smartphone or set up your phone to film yourself.

2 Evaluate General Content

Examine the general content for tweaks that will improve the flow and style of your presentation. Start with the basics: opening,

body and closing. Did your opening grab the audience? Were the participants engaged or checking their cell phones? Did you receive the reactions that you expected from making humorous or serious remarks? Was the closing strong? Your qualitative assessment is essential to help you to take your performance to the next level. Before appearing on local television, ask if the station can provide a digital copy or provide a link to the segment online. Of course, remember to link it to your social media.

3 Evaluate Nonverbal Messages

Before you open your mouth to speak, the audience has already made several assumptions about you. From how you are dressed, your posture, hairstyle, smile or lack of, eye contact and even the way you walked to the microphone all result in opinions that may or may not be accurate. A videotaped recording is the best way to see areas to improve. You can also practice presenting in front of a full-length mirror or set up your smartphone to record a practice session. Speakers tend to be the most nervous at the very beginning of a presentation. Extra practice will help you to convey confidence and power at the beginning when you still have two to three minutes to win over the audience. Pay attention to how other speakers that you enjoy seeing manage nonverbal messages and use those ideas to develop your own style.

Warren Buffet is in the audience for your next presentation!

Continue the Conversation To share your thoughts on this article and how you evaluate your performance as a speaker, join the Speakers & Media Specialty Group Electronic Mailing List (EML).

Denice Ferko-Adams, MPH, RDN, LDN, FAND, is passionate about health. With over 25 years of corporate wellness program management leadership, wellnesspress.com, she enjoys presenting to professionals and consumers and doing live cooking demos on local television. Denice enjoys walking her rescue dogs, hiking, biking, cooking, traveling and eating.

As an entrepreneur, you need to be able to present ideas to potential clients so that they buy your services. Your public speaking skills need to be better than your competition. Look for formal and informal opportunities to improve this one skill that will change you, change your business and maybe even change the world. Need some motivation to get started? Pretend

Moving Your Business

Forward with Formal and

Informal Educational Opportunities Karen Kiver Patalano, MBA, RD, LDN, CDE, NHA Specialty Group Leader - Private Practice A graduate degree has now become a standard for RDNs. Making the decision as to which path to take can sometimes be confusing as there are many options available to us. Think about what your interests might be and the job requirements for your “dream job.”

Advanced Degrees: Try a New Path All RDNs have dietetic or nutrition degrees, but if you are considering advancing your education, why not consider a graduate degree other than nutrition? Seven years into my career as a dietitian, I signed up for the MBA program at Worcester Polytechnic Institute in the Management of Technology which changed how I viewed the world forever. It focused on systems engineering which taught me to fix the system, not blame the worker for poor performance. Without this background, I could not have started a

software company. My company is KaiZen®RD which means “Continuous Improvement” or “Change for the Better.” As entrepreneurs, we need to keep moving forward and work to solve problems that may be holding us back. If you are considering an MBA, be sure to look into all the different focuses within the management programs to find the best fit.

Listen to Feedback When you embark on a new venture or are developing a new product, don’t forget to listen to your clients’ feedback. In the process of developing my two software programs, I found comments and requests from the potential users invaluable. I was able to develop better systems while working closely with nurses on my first product and dietitians on my second product, KaiZenRD EMR. I rely on my fellow dietitians to keep me aware of the cutting-edge technology they need for their practices such as the additions of electronic billing, telehealth video conferencing and a patient portal. Don’t be afraid to share everything you know and have learned with fellow dietitians. We are much stronger and more effective collectively when

we share our knowledge and experiences than trying to protect our individual turfs.

Live on the Edge Intellectually I often say that I live on the edge intellectually, as I don’t always have the necessary skills, but I seek out people to ask. I am very fortunate to live near Cambridge, Massachusetts, where I regularly attend conferences at the Massachusetts Institute of Technology (such as the Sloane Healthcare Conference and the MIT Sustainability Summit). I also take advantage of the meetup groups for programming and data analytics. These conferences confirm that I am moving in the right direction. Think big; find projects to start that you have no idea how to do. Trust your visions and ask for help from people outside of our profession.

Karen Kiver Patalano, MBA, RD, LDN, CDE, NHA, is the owner of KaiZenRD EMR. She has been running a successful software company and private practice since 2004. Karen is passionate about helping other dietitians initiate and grow successful private practices. She loves to run competitively, and trail running is where she solves most of her most difficult intellectual challenges.

If You Keep Up, You Never Have to Catch Up Erin E. Healy, MS, RDN, LDN Specialty Group Leader - Second Career Dietitians When I was growing up, I dreaded Field Day. Do you remember the time-honored, elementary-school event? It was a day to put the books aside, get outside and have some old-fashioned fun, or so they said. At Saint Thomas School, we competed in activities such as the three-legged race, the bean-bag toss and the infamous mile run. I should mention that as a kid, I was an okay athlete but an overall slow runner. My goal was to not finish last (way to set the bar high). I will never forget the pep talk from one of the Sisters of Saint Joseph. It went something like this: “You don’t have to win. You have to keep up. Otherwise, you’ll have to catch up. And frankly, you don’t have the legs for that.” Harsh? Perhaps a bit, but I prefer to look at it as unvarnished advice. I never did win the mile race, but I managed to keep up most years and I learned a valuable life lesson along the way.

As a nutrition entrepreneur, when it comes to the latest research or hottest trends, you definitely want to keep up, if not outpace your competition. Whether it’s staying on top of innovated discoveries, expanding your service offerings or engaging on a new social media platform, this issue of Ventures has lots of great tips and tricks to make sure your business is moving forward. But what if the challenges and changes associated with learning a new skill or taking on new clients overwhelm you? Don’t worry, you’re not alone. As a fairly new second-career dietitian, I recently worried about holding my own with much younger, more tech-savvy, fellow students. In my previous career, I served as a communications expert. I was well-versed in press releases and press conferences, not biochemistry and biostatistics. Even though I was outside my comfort zone, I had to find a way to keep up academically. So, how did I do it? I got comfortable with being uncomfortable. And you can too. Here’s how: nnRecognize your uncertainty. Confront it head on so you can eventually move on. nnMake a plan. Outline the specific steps you need to take to succeed.

nnTake action. Sign up for an online class, build a website, hire a business coach, etc. nnDon’t complain. It’s never as hard, bad or scary as you originally think. nnStay flexible. Deviating from the plan is acceptable as long as it is done with purpose. nnKeep moving. There’s no right or wrong path, only your path. Trust it. I can’t claim that these steps will make you relish the uncomfortable. I hope that they will change the way you view change and help you navigate this fast-paced world of nutrition entrepreneurship. Because, let’s be honest, Sister was right. No one has the legs (and I’ll add time or resources) to catch up. But you can keep up with the competition which puts you in a far better position to take the lead.

Erin E. Healy, MS, RDN, LDN, is a former spokesperson for the President of the United States and communications advisor at the Pentagon turned dietitian. She competes in U.S. Tennis Association matches and is often joined on the practice court by the best four-legged ball retriever, her dog, Honor. Erin also loves to travel. To date, she has visited 49 states. Aloha, Hawaii!

On The Cutting Edge:

Assemble Your (Virtual) Squad Nicole Rodriguez, RDN, NASM-CPT Specialty Group Leader - Technology & Social Media Ah, the double-edged sword that is social media. Having information delivered to our fingertips 24/7 is a blessing as much as it is a curse. Legitimate research blends with opinion, agendas and politics. Add the cult of celebrity to the proverbial stew, and RDs are often tasked with helping clients weed through pseudoscientific woo. The aforementioned blessing? Having the opportunity to engage with a bevy of experts in any and every field of nutrition and, in many cases, you needn’t look further than the Twitterverse. Here’s your three-step guide to assembling a (virtual) squad and taking a #standforscience.

1. Take a seat at the industry table. Industry-funded research gets a lot of flack for being biased. Full confession: I used to sing the same tune until I wised up to the fact that no one wants to know more about a given industry and have more evidence at hand than that industry itself. Fostering relationships with insiders affords dietitians better access to information that best serves our clients, and most important, helps dissuade unfounded food fears.

2. Identify “translators.” Science delivered at breakneck speed might sound like another language, especially to the ears of the average consumer. While dietitians do their part to separate fact from fear and apply research to everyday practice, communicating the nitty-gritty of hot-button issues might not necessarily be our forte. A “translator,” also known as a writer who specializes in the science of food and agriculture, can serve as a trusted conduit between research and the consumer. Look for “translators” with a breadth of published content in reputable publications.

While science writing isn’t the same as actual research, these squad members are often well equipped to parse out the politics and other noise surrounding news-making studies.

3. Buddy up with an actual scientist. Truth be told, I bonded with one of my now best friends via Twitter over our mutual love of a certain ‘80s pop band. She also happens to be a scientist, specifically a research assistant in human nutrition at a major university. When a food-related trend smells of woo, she’s the first person I call to see if there’s any actual data to support the claim. In a niche? Identify researchers who took their passion for your specific area of practice and made it their lives’ work.

Nicole Rodriguez, RDN, NASM-CPT, and blogger behind enjoyfoodenjoylife.com. When Nicole's not experimenting with global flavors or working on the latest glute-sculpting program, she's tuned in to late ‘70s disco-soul. Though a native New Yorker, her heart beats to The Sound of Philadelphia and lots of Teddy Pendergrass.

Ways the NE DPG Website Can Help You Stay on the Cutting Edge

Jennifer Watson, MS, RD Website Coordinator

Did you know that the “Members” section of Nutrition Entrepreneurs DPG website has resources created for dietitians just like you? The next time you log into nedpg.org, explore the “Members” section, where you will find the NE Toolkit, Mentor Service and the Webinar Library, three great resources to help you stay on the cutting edge in your practice. The NE Toolkit is a list of documents created by NE members to help you in your practice. Documents cover a range of topics from marketing to coaching to writing to private practice. Each document is designed to help you improve and expand your practice or even just explore other areas of the entrepreneurship within nutrition and dietetics.

Recorded webinars are available on the NE website for three years after initial broadcast. RDNs can apply up to 30 CEUs for recorded webinars during a five-year period as part of the Professional Development Portfolio. The NE website is a gateway to keep you connected to fellow nutrition entrepreneurs and best practices. Log on today and check it out!

Jennifer Watson, MS, RD, “I'm only here for the food.”At least that's what Jennifer would say. Jennifer has traveled the world trying exotic and delicious foods including roasted guinea pig in Ecuador and a donutwrapped hot dog in Korea. Jennifer is an adventurous eater and can't wait to tell you about (and share her pictures from) her latest trip to an ethnic market, food truck or farm-to-table cafe.

Done enough reading? Ready to share some ideas and get some feedback? NE’s Mentor Services page might be the next stop for you. The NE Mentor Program can connect you with an expert to help you achieve your career goals and connect you with dietitians making a difference in food and nutrition. Looking to keep up with the latest trends or research? Check out the Webinar Library on the NE website. Previous topics have included Trends in Corporate Wellness, Cardiovascular Nutrition and Social Media and Branding.

Public Policy from a Dummy:

10 Things I Didn’t Know Jenna A. Bell, PhD, RD DPG Delegate and NE Policy Advocacy Leader The annual Public Policy Workshop (PPW) was recently held in our great capital and as your Policy Advocacy Leader (PAL), I went. In advance, I watched the webinars and did my homework but still felt tentative about going. Would I actually enjoy the experience? Or worse, be effective? Most of what I knew about policy was from Schoolhouse Rock. Maybe, you too, would have reservations about participating in policy advocacy. Maybe, you too, would be reluctant to visit the Hill in today’s tumultuous political environment. Assuming I can’t possibly be alone here – I have devised my list of 10 things I didn’t know before PPW as a way to enlighten and, potentially, awaken your inner-advocate.

1 All doors are open – to everyone.

questions and share their boss’s perspective with you. While they may look like they’re 18 years old, they are powerfully linked to the guy or gal behind the curtain.

6 Legislators are scared of their constituents.

This means they are nervous about losing your vote. What does that make them do? It makes them listen.

7 Nobody plays in “recess.”

Legislators work in D.C. but when they’re in recess, they work tirelessly in their home state to listen and learn. Remember their fear of losing you? That makes them seek out opportunities to speak to voters. Town halls, meet & greets and one-on-one meetings are their jam.

8 You can invite legislators to stuff.

Did you know you can hold your own meeting with a legislator? You can. Like a political Tupperware party, you can invite the legislator to a meet-up with voters.

Disgruntled? Have an opinion on a bill? Wish you could talk to the decision-makers? Door. Is. Open. Go to your senator or representative’s website, contact them and make an appointment in D.C. or in their local offices to have a sit-down.

9 You have so much to say to

2 The Academy will tell you who your

10 Advocacy fulfills me.

legislators are with the click of a button. Not sure who your local peeps in power are? No problem. Go to EatRight.org and find the info in the Advocacy Action Center.

3 You don’t have to read the news or all the legislative proposals to figure out what affects our profession.

See the “Action Alerts” in the Advocacy Action Center.

4 You can leave your party affiliation at home.

Staying quiet because you’re not aligned with the current administration? Think your reps are duds? You still have a voice and for better or worse, they do, too. Make sure yours is heard.

5 Staff knows everything.

When you meet with your rep’s office, it may be with his/her staff. Turns out, that’s acceptable and effective. They take notes, ask

governmental officials.

I had no idea that I would have so much to say if given the opportunity to express my views to a voting member of our government. I suspect you’d have the same experience. Now that I see how approachable, simple and incredibly important advocacy is, I’m hooked. I vote but now I’ll act. I’ll follow the issues that impact our profession, send letters, make appointments and, hopefully, make change. Will you?

Jenna is a senior vice president at Pollock Communications in NYC, but works remotely in a place where people vacation, St. Petersburg, Florida. She’s done lots of cool stuff as an RD and intends to continue on that path.

Get Ready to Not Be Ready Chere Bork, MS, RDN Guest Article We research all the latest science and know more than anyone else about nutrition, yet we are never quite “ready.” While other non-RDN “health coaches” and “nutritionists” jump into selling their nutrition services to our target market, we always seem to be getting ready to be ready. Now is the time to start or grow your private practice. Conditions will never be “RDN perfect.” There will always be something missing or something else we need to know or do. We think we are playing it safe if we get everything perfectly ready, but our failure to take action is not the safe place you think it is. Keep this in mind if you truly dislike your current daily routine, situation, job or private practice: it’s better to be a failure at something you love than to be successful at something you despise. J. Peterman reminds us, “When you take a risk and step out of your norm, you run the risk that sometimes you fail. But you only fail if you give up.” The best thing you can do in life is to follow your heart. Take risks. Be done with playing it safe and making all the easy choices because you fear the outcome. Otherwise nothing will ever change despite all the research and facts you have. Mistakes can be made and lessons will be learned. You may feel like every step is an uphill battle, but when you reach the top, it will be worth every ounce of effort you poured into it. Because. You. Took. A. Risk. Remember you are smart enough, you already know enough and you are enough. You risk everything when you risk nothing. Napoleon Hill reminds us, “Don’t wait. The time will never be right.” There are two mistakes you can make - one is not going all the way and two is not getting started. Better get busy! Chere, as a Law of Attraction Facilitator, gives RDNs a boost of confidence to live the lives they have always wanted - no regrets allowed! She helps RDNs find clarity so that they can be the best business owners they can be. Chere works with them to develop a game plan to make it all happen. She also knocks audiences off their seats as a national dietetic state meeting speaker.

Product REVIEWS Food for Group Homes

Gluten Free The Definitive Resource Guide

The Expanded Gluten Free Handout Kit

Date: 2017

Author:

Publisher: Cassens Associates

Date: 2016

Phone: 562-325-7065

Publisher: Case Nutrition Consulting, Inc.

Phone: 571-271-8742

Address: 558 Tahoe Ave, Suite A Yucca Valley, CA 92284

Phone: 306-751-1000

wAddress: 9675-A Main Street, Fairfax, VA 22031

Author:

Digna Cassens MHA,RDN, CLT

Price: $24.99 While these 120 recipes are geared toward serving residents in group homes, many can be tailored for serving in food service establishments or large groups. In chapter 1, with 10 categories of recipes, “high calorie” is most impressive as this can be an overlooked, but needed option. Each recipe highlights exchanges and, if appropriate, within modified texture consistencies.

Shelley Case, BSc, RD

Address: Suite 1403 3250 Hillsdale St. Regina, Saskatchewan Canada S4S 5Z5 Price: $29.95 Shelley Case’s book Gluten Free The Definitive Resource Guide is an invaluable resource for both dietitians and anyone following a gluten-free diet. The title of the book is perfect because it is a complete guide to living glutenfree.

The author’s passion for serving group and congregate living homes shines through and has equipped all to serve developmentally disabled individuals successfully. Perhaps future updated versions can include pictures of these delectable, modifiable meal options.

With the growing popularity of gluten-free diets for those with and without celiac disease, it is important for registered dietitians to be knowledgeable in this diet for their patients. I would also recommend this book to any of my patients interested in or following a glutenfree diet. It explains the different reasons that people follow gluten-free diets, then goes on to explain what foods, ingredients and drinks are and are not allowed on gluten-free diets. Case clearly lists what to eat and avoid and the reasons why certain foods and ingredients need to be questioned. I am always concerned about people getting enough nutrients while following a gluten-free diet. Shelley provides meal planning tips, recipe ideas and product suggestions. After reading this book I feel more confident counseling my gluten-free patients and knowing they have a great resource for following a gluten-free diet.

Reviewer: Nikki Nies, MS,RD,LD

Reviewer: Linzy Ziegelbaum, MS, RD, CDN

Title: Rehab, Skilled Nursing and Telenutrition Dietitian

Title: Registered Dietitian/ Owner LNZ Nutrition, LLC

Chapter 2’s Toolkit provides invaluable, nontraditional tips including the pureed volume equivalency table. The lesson plans share important resources including Thickened Liquids Preparation & Service and Hot Weather Hydration. Additionally, the portion chart is a great confirmation of recipe conversion factors and measurements when individualizing recipes. Suggested variations are additional ways to customize each dish further.

Cheryl Harris, MPH, RD

Price: $50.00 This gluten-free handout kit packs a wealth of information and resources into 24 easyto-use documents. Essential information regarding the gluten-free labeling rule and key gluten-free resources, along with celiac patient intake form and key MNT codes, will help any dietitian working with celiac patients. The meal-suggestion handouts have many variations from vegan to dairyfree, so dietitians can provide individualized recommendations. The handouts come as basic Word documents so the content can easily be arranged to make a customized handout with a dietitian's logo and other information. While most of the information is good, the handouts themselves are not eye-catching and there are limited pictures and graphics. A dietitian wanting to have an off-the-shelf product that doesn't overwhelm her/his client with information may have to do some editing. The gluten-free-food universe constantly changes but these handouts provide a good foundation and compilation of very useful information. Reviewer: Stephanie Magill, MS, RD Affiliation: Fuel Life and Performance Address: stephbmagill@gmail.com

Affiliation: Nutrition Experts, Inc. Address: 75 Meadowbrook Rd Syosset, NY 11791

Ventures

Enterprising News & Ideas for Nutrition Entrepreneurs

Rachael Hartley 1898 Calhoun St. Bldg #8 Columbia, SC 29201

www.nedpg.org

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by Dr. Schar Institute