BRAND GUIDELINES
BRAND GUIDELINES
Contents
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About Primary logos Horizontal logo variations Stacked logo variations Color palette Typography Taglines Brand application Design contacts
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BRAND GUIDELINES
About
CITIZENS NATIONAL BANK IS A FULL-SERVICE, INDEPENDENT COMMUNITY BANK SERVING EIGHT LOCATIONS IN LOWER NORTHERN MICHIGAN; CHEBOYGAN, ONAWAY, MACKINAW CITY, PELLSTON, INDIAN RIVER, ALANSON, ROGERS CITY AND PETOSKEY. WE ARE THE LARGEST, LOCALLY-OWNED BANK IN THE NORTHERN LOWER PENINSULA OF MICHIGAN. On January 24, 1931 the bank received its charter from the federal Comptroller of the Currency and is entirely owned by the CNB Corporation. Since that time, CNB has served the people and the communities of Cheboygan and over time added seven branch locations; Onaway, Mackinaw City, Pellston, Indian River; Alanson; Rogers City Loan Office in February 2015, and in August 2015, opened a full service branch in downtown Petoskey. In May of 2016, a downtown Drive Thru is opened in Petoskey. Citizens National Bank is in the same location as when it originally opened doors in Cheboygan. However, through the years the bank has purchased surrounding buildings both to the north and west and incorporated them into the existing structure which continues to house the main office.Â
MISSION STATEMENT
To be the bank and employer of choice in Northern Michigan, helping our communities build strong economies.
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BRAND GUIDELINES
Primary logos
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BRAND GUIDELINES
Horizontal logo variations
FULL COLOR
GRAYSCALE
1 COLOR
BLACK & WHITE ONLY
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BRAND GUIDELINES
Stacked logo variations FULL COLOR
GRAYSCALE
1 COLOR
BLACK & WHITE ONLY
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BRAND GUIDELINES
Color palette
PRIMARY COLORS
CNB Gold
CNB Green
PMS 125
PMS 350
HEX C4950B
HEX 00402D
R 196 C0
G 150 M 26
B 12 Y 100
R0 K 26
C 80
G 64
B 46
M 24
Y 69
K 70
SECONDARY COLORS
CNB Gold - 10%
CNB Green - 10%
Accent/Kasasa Red
PMS 125 / 10%
PMS 350 / 10%
PMS 2035
R 249 C0
G 244 M3
Y 10
B 231 K3
R 230 C8
G 236 M2
Y7
B 234 K7
HEX CC0000 R 204 C0
7
G0
B0
M 100
Y 100
K 25
BRAND GUIDELINES
Typography
PARAGRAPH & HEADLINE SERIF FONT
ITC Clearface
ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvw 1234567890!@#$%^&*()_+=”:?>< Regular, Italic Bold, Bold Italic Heavy, Heavy Italic Black, Black Italic
ACCENT SANS SERIF FONT
ACCENT TAGLINE SCRIPT FONT
DIN
Stainy
ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvw 1234567890!@#$%^&*()_+=”:?><
ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvw 1234567890!@#$%^&*()_+=”:?><
Regular, Italic, Bold, Condensed, Condensed Bold
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BRAND GUIDELINES
Taglines
“Come Home to Your Bank” Reinforced with a “MY BANK” focus. Banking is not a transaction with Citizens National Bank, it’s an experience. The My Bank usage also cross promotes our web presence and reflects our URL www.cnbisMyBank.com.
MY BANK
1
EST. 193
Home to
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MY BANK Me
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1
EST. 193
B ur Home to Yo
9
1
EST. 193
B ur Home to Yo
MY BANK
e M s d r a Rew Co me
•
B ur Home to Yo
an k•
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EST. 193
•
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Co me
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e t M u s o b k n A a s h e T Car
Co me
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r o b h g i e MyN •
Home to
rB You
K N A B Y M
1
EST. 193
an k•
1
EST. 193
e r u t u F y M •
•
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an k•
s s e n i s u MyB
K N A B Y M
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K N A B Y M
B ur Home to Yo
BRAND GUIDELINES
Brand application
MARKETING MATERIALS AND ADVERTISING WILL FOCUS ON THE BANK AS A PLACE TO DO BUSINESS WHERE STRONG RELATIONSHIPS ARE PARAMOUNT.
Ask for Kasasa
Remain guarded without ever feeling
“on guard.”
Within the relationship message will be a focus on products layered into the overall experience. The message is “you will be well taken care of.” Terminology and images evoke warm, trusted, inviting emotions that foster an expectation of high touch, quality service from our staff. There is no branch/silo focus by location we are emphasizing our regional strength.
MY BANK eH
EST. 1931
om e
k•
m
Co
Free
Kasasa® is more than awesome rewards. ® Kasasa Checking It’s also protection
MyProtection •
There’s a battle underway for your identity — and fraudsters don’t exactly play fair. Don’t be outmaneuvered. Stay two steps ahead with Kasasa Protect™.
n Ba to Your
Kasasa Protect’s monthly service fee is automatically drafted from your checking account, so no additional check to cut, lapses in coverage, or due dates to remember. Employ around-the-clock protection against fraud and ID theft. Speak to an account representative about Kasasa Protect today.
• 27/7 credit monitoring • Annual credit reports • Monthly credit score and tracker • Dark web monitoring • Lost wallet protection • Identity restoration
It’s like we pay you
For more infomation, call Citizen’s National Bank of Cheboygan at 231.627.7111
to buy things. %
4.00
cash back on everyday debit card purchases*
NORT HERN
MICHIG A N
www.cnbismybank.com Kasasa Protect. It’s like body armor for your personal information.
MY BANK
an k•
EST. 1931
B ur Home to Yo
N OR THERN
MICHIGAN
www.cnbismybank.com
m
Co
•
Co me
•
ness i s u B y M
MY BANK
My Cash Back
“G
rowth in business requires investment and the ability to make smart adjustments in asset allocations. In working with Matthew Keene, I quickly learned that he understood our objectives weren’t profits and helped us through a refinancing project that ensured the future health of our business for those that matter most – our employees and our customers.”
eH
EST. 1931
om e
to Your
k•
n Ba
Try free Kasasa® checking. • Earn cash back on debit card purchases • Get refunds on ATM withdrawal fees, nationwide* • No monthly maintenance fees, ever • No minimum balance to earn your rewards
Plus, add free Kasasa Saver® An automatic way to set cash aside.
NORTHERN
MICHIGAN
www.cnbismybank.com Ask for free Kasasa® checking
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BRAND GUIDELINES
Design contacts
Mitchell Graphics (231) 347-4635 www.MitchellGraphics.com 2363 Mitchell Park Drive, Petoskey, MI 49770 1445 Woodmere Avenue, Traverse City, MI 49686
Julie Joles, Account Manager juliej@mitchellgraphics.com, (231) 881-8057
Jessie Peters, Design Director jpeters@mitchellgraphics.com, (231) 347-4635
design print mail solutions
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N O R TH ER N
M I C H I G A N
www.cnbismybank.com