Ventures Fall 2016 by Mitchell Graphics

Ventures Enterprising News & Ideas for Nutrition Entrepreneurs

TURN YOUR Passions Your INTO PROFIT Know Profit Plan Sarah Koszyk, MA, RDN Chair We, as dietetic professionals, are in this industry to help others and make a positive difference in people’s health and wellness. Many of us work extremely hard and give back to our community often. Since we are living our passions through our jobs, we also need to make sure our jobs are paying us a decent, fair salary. Knowing how to turn your passion of helping others into a sustainable living is important. Therefore, you need to know your Profit Plan. To make your profit plan, first determine which specific offerings you want to provide. Do you want to counsel clients? Write a book? Be a spokesperson? Do group coaching? Develop an online program? You can choose multiple venues; however, make sure you will have time to do all the offerings you plan to do. Once you know what you want to do with your career, you can determine how much you will charge for each offering. For example, if you want to coach clients, how much will you charge per session? Will you be charging by individual sessions or through packages? How many new clients do you need each week or month to reach your profit goals? Finally, set realistic expectations within your plan to specifically define your revenue.

Fall 2016 Volume XXXIII Number 2 Money Talks: Tips and Strategies for Successful Business Management

In This Issue: Turn Your Passions Into Profit ��1 Newsletter Editor Letter ��2 Moving Into the Second Century ��3 CEU Article: Tackling Telehealth and Licensure Limitations �� 4-5 Members on the Move ��6 Money Matters - Just Ask Hamilton ��7 Managing a Successful Business ��8

Profit Plan Sample:

1. Coaching clients and charging $600 per package, including four 1-hour sessions at $150 per hour. Two new clients each week will make $4,800 per month. 2. Teaching group nutrition classes at the community college, 1-hour classes two times a week, and charging the college $200 per class. Total monthly income is $1,600.

Use this profit plan to see where your income will come from and how you can optimize your time and energy to do the things you love while making a satisfying living. A strong profit plan will turn your passions into a successful business while still making a positive impact in the world.

Chair - Sarah Koszyk, MA, RDN: If you say “scuba diving trip,” Sarah will meet you there. In addition to her passion of food, she has a major passion for the ocean and tries to swim under the sea as often as possible. She’s traveled the world diving with the fish from Majuro to Cuba to Bonaire and more..

Three Tips to Avoid Being Surprised by the "Tax Man" ��9 What are Your Financial Guideposts? �� 10 Where Did My Audience Go? �� 11 Three Keys To Maximizing Your Money Within Your Private Practice �� 12 Be a Better Negotiator: Know Your Plan "B" for BATNA �� 13 Five Questions to Ask Before You Become a Podcaster �� 14 Creating Money �� 15 Mini Meetings �� 16 Product Reviews �� 17 The Voice: Your Voice in Public Policy and Advocacy �� 18 Student Spotlight: Money Management Apps for Students �� 19 FNCE® Where We'll Be ��Back Cover

Ventures EDITOR Alexandra Caspero, MA, RD, CLT, RYT

INCOMING EDITOR Rachael Hartley, RD, LD, CDE, CLT

EDITORIAL BOARD, 2016-2017 Alexandra Caspero, MA, RD, CLT, RYT Rachael Hartley, RD, LD, CDE, CLT Penny Wilson, PHD, RDN, LD Lauri Egan, RDN, CPT Sarah Koszyk, MA, RDN Rosanne Rust, MS, RDN, LDN The newsletter pertains to the Nutrition Entrepreneurs Dietetic Practice Group of the Academy of Nutrition and Dietetics and reproduction rights are reserved. Publication of an advertisement in the Ventures newsletter should not be considered as an endorsement of the product or advertiser by the DPG. Viewpoints and statements in this newsletter do not necessarily reflect policies and/or positions of the Academy of Nutrition and Dietetics. © 2015 Nutrition Entrepreneurs. All rights reserved.

WE WELCOME INPUT FROM OUR MEMBERS. PLEASE CONTACT THE EDITOR: Alexandra Caspero, MA, RD, CLT, RYT 7515 Teasdale Ave St. Louis, MO 63130

SUBSCRIPTION INFORMATION NE members’ Ventures subscription year runs from June through May. Non-Academy members may purchase a one-year (five issues) subscription by sending a $40 check payable to Academy-DPG 30 to: Nutrition Entrepreneurs 6301 Snidercrest Rd. Mason, OH 45040

ADDRESS CHANGES AND MISSING ISSUES If you have a change of address, please contact the Academy with your new address information. If you missed an issue, email Lauri Egan at NEadmin@NEdpg.org or call (513) 972-4668.

Newsletter EDITOR LETTER Alexandra Caspero, MA, RD, CLT, RYT Newsletter Editor

Welcome to the first CEU issue! We are starting autumn off with a bang. First up, let’s talk money. No matter where you are in your career, I know the subject of money can be a touchy one. That’s why we wanted to have an entire issue dedicated to helping you understand your value, learn how to turn ideas into profits and finetune your finance management. I am also excited to premier our first CEU issue, one that we plan to continue in subsequent Fall and Winter Ventures issues. The topic of this one couldn’t be more timely, as the conversation around telehealth continues to expand with many conflicting thoughts. For those in private practice (or those thinking about private practice), telehealth is a great way to reach clients who don’t have the ability to meet you in-person. I recently transitioned my coaching practice to online-only services and I couldn’t be happier with the transition. Not only has it widened my ideal customer base, but the feedback I’m receiving from clients is “Why haven’t you done this sooner?” They like the convenience and I like that I can work from anywhere. To receive credit for the CEU article:

1. Go to www.NEdpg.org and login. 2. Hover over the Member tab and select “Newsletters”. 3. Go to CEU articles.

We hope you enjoy this additional member benefit and I welcome your feedback on this exciting offering.

Newsletter Editor - Alexandra Caspero, MA, RD, CLT, RYT, author of Fresh Italian Cooking for the New Generation and music theatre fanatic. While her Broadway career lives only in her dreams, she knows the lyrics to almost every popular musical by heart and can often be found singing them in the shower, the car and into wooden spoon microphones in the kitchen.

Moving Into the Second Century Rosanne Rust, MS, RDN, LDN Chair-Elect Without a strong business plan, our profession cannot move forward. Enter the Academy of Nutrition and Dietetics “Second Century Initiative.” This is an opportunity to look forward, to create our next century. According to the Academy (www.eatright.org) website, the initiative aims to “create a future that focuses on service, collaboration and an emphasis on accelerating progress towards solving the biggest food and nutrition challenges of the 21st century.” If you have not been following this initiative yet, the Academy encourages you be involved throughout this process — by providing feedback through surveys and key discussions at member meetings. Stay tuned for Academy email announcements and check out the website for updates.

1. What made you decide to apply as a Second Century Liaison?

To help create this new vision for the Academy, a representative from each DPG was appointed to be the liaison between the Academy’s efforts and our members. Linda Eck Mills, MBA, RDN, LDN, FADA, a long-time member of Nutrition Entrepreneurs and former member of the Executive Committee, is fulfilling this two-year position. I know we can count on Linda to represent NE members by ensuring the moneymaking side of this second-century vision is part of the conversation!

2. How do you plan to keep NE updated throughout the year?

LEM: I have been a member of NE for many years and have served NE in a number of capacities - mentor, roundtable facilitator, newsletter contributor, toolkit committee, member of the Nominating Committee and secretary. I was also responsible for spearheading the approval process for the Second Career Dietitians Specialty Group with the Academy. I saw this new position as a way to continue to contribute to NE and make sure there was an outspoken voice for the dietitians who work in non-traditional areas of practice. My experience from the past and present, along with a broad vision for the future, position me to provide a unique perspective.

Information will be provided to members through Ventures, NE EMLs, NE in a Nutshell and social media. The goal is to provide updates at least once per month but more frequently if needed to keep the membership up-to-date. 3. What is your professional vision for the Academy going into the Second Century? During my over-35-years’ career, I have had many non-traditional roles. If you had told me when I graduated from college what I would be doing during my career, I would have laughed and said, "No way, dietitians don't do that!" Yet, I have been very open-minded to new opportunities over that time and have enjoyed the ride. While participating in the Future Connection Summit on Dietetics Practice, Credentialing, and Education in 2011, my concern grew for those dietitians who prefer non-traditional positions. Many involved with the summit appeared to lack a vision of what we can do with our education and skills outside traditional roles. The world is changing rapidly. The dinosaur became extinct because it did not change with the climate. As professionals we MUST change with the world climate so we can thrive during the next 100 years. Some of you reading this will be alive 25, 50 and maybe even 75 years from now. What changes will occur to our health, food supply and technology that will impact society over that period of time? The pioneers of our profession laid a good foundation for us over the past 100 years. I, along with everyone reading this, will not be alive to see the 200th anniversary. What can we do to build on that foundation so we leave a strong, growing, thriving profession for the generations that follow us? You may direct your own questions to SecondCentury@eatright.org or contact Linda at SecondCentury@NEdpg.org.

Chair-Elect - Rosanne Rust, MS, RDN, LDN, author, fact-finder and freelance writer, enjoys an ever-changing environment. Give her fresh air and she’s smiling. Rosanne anxiously awaits the opening of her “outdoor home office” every spring in the Northeast. She can’t decide which she loves better - the ocean or the mountains - but it’s probably the ocean.

CEU ARTICLE

Tackling Telehealth and Licensure Limitations Lisa Jones, MA, RDN, LDN, FAND NE Delegate Learning Objectives: • Determine how telehealth and licensure impact the RDN • Recognize licensure limitations and how to overcome barriers to successfully conduct telehealth • Understand and comply with the dietetic licensure laws in order to remain compliant

As “telehealth” continues to emerge as a key component of modern healthcare, registered dietitian nutritionists (RDN) need to be cognizant of issues with licensure and scope of practice. Licensure generally establishes a “scope of practice” designed to protect the public.“Scope of practice” delineates what the dietetics profession does and defines the contour of RDNs’ practice. It determines the procedures, actions and processes that are permitted for the licensed RDN. Resources will be needed to assist in establishing the ability to practice telehealth in RDN practice, as well as to maintain licensure compliance. Licensure, scope of practice, state requirements, licensure exceptions and licensure barriers to telehealth must be considered and addressed. What is telehealth? According to the Academy of Nutrition and Dietetics (the “Academy”),“telehealth” is defined as the use of electronic information and telecommunication technologies to support long-distance clinical healthcare, patient and professional health-related education, public health and health administration.1 When considering whether to provide telehealth services, you must know the U.S. state in which your patients/clients reside or are receiving the telehealth services, and must become familiar with that state’s regulations as they pertain to the services you plan to provide. The Academy has defined both “Telehealth” and “Telenutrition” in the Academy’s Definition of Terms List:1 Telehealth is the use of electronic information and telecommunications technologies to support long-distance clinical healthcare, patient and professional health-related education, public health and health administration.

Telehealth will include both interactive and non-interactive means.

• Interactive specialized equipment used for such purposes as health promotion, disease prevention, diagnosis, consultation, therapy and/or nutrition intervention/plan of care.

• Non-interactive, or passive, communications could be over the internet, video-conferencing, e-mail or fax lines, and other methods of distance communications for communication of broad-based nutrition information.

Telenutrition involves the interactive use, by an RDN, of electronic information and telecommunications technologies to implement the Nutrition Care Process (nutrition assessment, nutrition diagnosis, nutrition intervention/plan of care, and nutrition monitoring and evaluation) with patients or clients at a remote location within the provisions of an RDN’s state licensure as applicable. There is a lot we do not know about telehealth as the landscape is constantly changing. The only constant appears to be change, as the definition of telehealth varies state by state, which impacts how services are reimbursed by payers, and the nature and location of services that different types of practitioners are able to provide. The range and use of telehealth are also growing faster than regulation is addressing it. Telehealth can include the following: two-way communication,“store and forward,” remote monitoring and mobile health. An example of two-way or real-time communication would be video conferencing, which enables a face-to-face interaction. According to the Center for Connected Health Policy,“Video conferencing has historically been the most common application of telemedicine/telehealth care and is an effective health care and consultation tool for

a variety of applications.”2 “Store and forward” technologies enable medical information (pre-recorded videos, digital images and documents) to be transmitted securely. Remote monitoring utilizes digital technology to collect health and medical data from individuals in one location, to then securely transmit that information to another location for assessment and recommendation. Mobile health involves the utilization of devices, such as smartphones and portable monitoring sensors, to transmit information (sometimes via an “app”) to providers. What is scope of practice? Scope of practice is also defined differently depending on whether one is referring to individual scope or a state’s statutory scope of practice. Per the Academy, “An individual’s scope of practice in nutrition and dietetics has flexible boundaries to capture the breadth of the individual’s professional practice. Individuals and organizations must ethically take responsibility for determining the competence of each individual to provide a specific service. Not all Registered Dietitian Nutritionists (RDNs) and Nutrition and Dietetics Technician, Registered (NDTR) will practice to the full extent of the range of nutrition and dietetics practice.”3,4 With regard to statutory scope, it is mostly a state-based activity generally defined in state dietetics licensure laws. However, some exceptions do exist. The Academy defines scope of practice as the following: Scope of practice in nutrition and dietetics encompasses the range of roles, activities, and regulations within which nutrition and dietetics practitioners perform. For credentialed practitioners, scope of practice is typically established within the practice act and interpreted and controlled by the agency or board that regulates the practice of the profession in a given state.3,4 The Academy and the Dietetic Registration Code of Ethics for the Profession of Dietetics must also be consulted and followed.5

How does licensure impact telehealth for the RDN? The main objective behind licensing healthcare professionals is to protect the public from incompetent, unqualified or impaired practitioners. Therefore, rigorous state-level licensure rules continue to remain a barrier for practicing in telehealth across state lines. RDNs generally must be licensed in the state in which the patient they are treating is located (assuming that state requires licensure to engage in the practice of MNT or dietetics) and each state has its own specific licensure requirements which vary from state to state. Therefore, it is imperative that RDNs understand and comply with dietetic licensure laws in order to remain compliant. The Telehealth Resource Center states: “Licensure authority defines who has the legal responsibility to grant a health professional the permission to practice their profession. Historically, under Article X of the U.S. Constitution, states have the authority to regulate activities that affect the health, safety and welfare of their citizens, including the practice of healing arts within their borders. Laws governing individual healthcare providers are enacted through state legislative action with authority to implement the practice acts delegated to the respective state licensing board.”6,7 Moreover, most states have some type of regulatory framework; from licensure to certification to title protection. RDNs must account for several licensure considerations:8

• if patient/client interactions are within the state in which the RDN is licensed or certified, and the RDN maintains her/ his licensure in good standing, and the RDN is in compliance with recognized standards, she/he is unlikely to have any significant licensure issues;

• if the RDN electronically interacts with patients/clients in other states, he/she must be licensed or certified (check statespecific regulations) in each state in which the RDN electronically practices; and

• if the current license is with a state of equal or higher standards, some states’ laws provide for reciprocity. It is important to note though that this may qualify a licensee to obtain licensure, it may still be required to file the form and pay the fee. The ability to practice in a state prior to obtaining a license varies from state to state and should be reviewed.”

Additionally, an RDN will need to recognize licensure limitations and how to overcome barriers in order to successfully conduct telehealth. Many opportunities exist including

decreased healthcare costs, wide range of applications, convenience, access to expertise and improved health outcomes. Obstacles which may arise include few studies on outcomes; inconsistent insurer coverage of telehealth; inability or failure of patients to access the necessary technology; and a complicated and confusing regulatory environment. Recently, however, due to the difficulties practitioners have experienced with telehealth, some professions have been working on licensure compact bills. The expectation is that such bills will help to standardize the licensure process in multiple states. The Academy strives to enhance the standardization in state licensure statutes to facilitate interstate practice.“States that agree upon specific, defined qualifications and standards for reviewing and acting upon complaints, discipline, and oversight would be well-served by working together to create uniform, streamlined licensure processes that enable their respective licensees to practice across state lines and provide enhanced health care to citizens at lower costs,” according to Pepin Andrew Tuma, senior director of government and regulatory affairs at the Academy of Nutrition and Dietetics. RDNs must also remain cognizant of HIPAA privacy regulations. The Privacy Rule and the Administrative Simplification Rules apply to health plans, healthcare clearinghouses, and to any healthcare provider who transmits health information in electronic form in connection with transactions for which the Secretary of Health and Human Services has adopted standards under HIPAA.9 The Privacy Rule protects all individually identifiable health information held or transmitted by a covered entity or its business associate, in any form or media, whether electronic, paper or oral. The Privacy Rule calls this information "protected health information (PHI)."10 Skype has already been identified as not being HIPAA-compliant; some types of data storage technologies such as cloud storage - have been deemed potentially vulnerable.11,12 To maximize telehealth reimbursement and minimize risk, you should 1) ensure the utilization of HIPAAcompliant technology; 2) adhere to Medicare MNT benefit regulations and state licensure laws; and 3) obtain appropriate liability insurance which includes personal coverage for telehealth. What’s next for the telehealth licensurecompliant RDN? Telehealth continues to evolve as a prominent area of practice for Registered Dietitian Nutritionists. As technology continues to advance, RDNs will have the opportunity

to engage with patients or other users of nutrition services via less traditional methods. Regulations, policies and standards, however, will remain a challenge to overcome, and because of the variant standards across all fifty states, little individualized guidance exists to prepare RDNs to navigate the legal, regulatory, reimbursement and ethical issues that can arise when providing nutrition services via technology. A review of relevant state and federal law reveals inconsistencies even in the terminology used to describe the provision of services via technology, with some referring to “telehealth,” others to “telemedicine” and still others using additional terms. RDNs must continue to stay abreast of the laws, regulations and existing guidelines in the area of telehealth and telenutrition. Information will provide some preliminary guidance for RDNs as they attempt to meet the needs of their patients using available and emerging technologies. Specific issues that should remain top-of-mind include the applicability of the HIPAA Privacy and Security Rules, scope of practice and licensure laws. It is clear that future research is warranted to determine the long-term outcomes of telehealth, the extent which patients need care from outof-state professionals, and whether state laws have enough flexibility to maximize the potential of telehealth. Presently, few studies exist on outcomes; therefore it is a daunting task to create guidelines when research and guidelines are still being developed. Despite these challenges, RDNs need to obtain appropriate training in the use of teleservices in order to remain relevant in the technology sector. The careful practitioner will research and become familiar with the rules and regulations in the state/states in which she or he practices. To receive credit for the CEU article:

1. Go to www.NEdpg.org and login. 2. Hover over the Member tab and select “Newsletters”. 3. Go to CEU articles.

References for this article will be available online at www.NEdpg.org

Lisa Jones, MA, RDN, LDN, FAND, is a funny speaker and stand-up comedienne. She is not just mildly amusing— she is really funny. Lisa was bitten by the comedy-bug at a young age, entertaining her family at the dinner table with knock-knock jokes. Soon she discovered SNL and would memorize many bits and made her siblings perform them. Today, you can find Lisa performing improvisational, sketch and stand-up comedy at private events and comedy clubs throughout Pennsylvania, New Jersey and Delaware.

Members on the Move Sarah Curry, MS, RDN, CDE, is the dietitian behind Dishin' It Out and winner of Best Science & Nutrition Blog at the 2016 Health Blog Awards. Her site helps people make healthy the everyday by arming them with nutrition tips, healthy hacks, easy allergy-friendly recipes, and motivation along the way. Her website is www.dishinitout.co.uk and she can be found on social media @sarahdishinit. Marci Evans, MS, CEDRD, LDN, cPT, is launching her five-part Online Eating Disorders Training. The online platform allows you to watch, re-watch and pause the videos so you can learn at your own pace. She provides you with detailed powerpoints and handouts to use with clients. You can earn 7.5 CEUs and develop the tools you need to begin feeling confident in working with this rewarding population. Learn more at her website: www.marcird.com/services-fordietitians or www.marcird.pivotshare.com Sarah Harris, MS, RDN, spent four years in long-term care (LTC) recognizing the impact that overweight and obesity are having on patient care. She developed a desire to participate in the preventative efforts to reduce prevalence of obesity and chronic disease. She said farewell to her career in LTC, joined Nutrition Entrepreneurs and founded Simpletic Nutrition, a healthcoaching business specializing in meal planning, grocery shopping and meal prepping support for individuals and families.

Penny Wilson

Jessica Levings, MS, RDN, recently launched Balanced Pantry, a consulting firm dedicated to developing and modifying Nutrition Facts labels and Ingredients statements for food products. Through Balanced Pantry, Jessica also develops nutrition communications materials and offers freelance writing. One of her most recent articles, entitled “The New Food Label: What RDs Need to Know.” may be found on the Today’s Dietitian website. To learn more about Balanced Pantry, visit www.balancedpantry.com

Yvette Perrier Quantz has recently combined her private practice, Food Therapy, with fellow dietitian Kate Rountree to form The Acadiana Nutrition Group, www.acadiananutritiongroup.com. She has also launched her new website - www. yvettequantz.com. With the launch of her website she has released a new e-book Little Black Book of Bizspirations - designed for nutrition entrepreneurs who are trying to create a business that balances their lives and values!

Dr. Jo®, has recently partnered with Today’s Dietitian on two continuing education projects that are currently available at www.TodaysDietitian. com. The first is a CE exam for her book, Reboot – How to Power Up Your Energy, Focus, and Productivity. The second project is a recorded webinar in two parts: 1) Sleep: Cycles, Rhythm, Health and Weight; and 2) Out of Sync Sleep: Chronotype, Jet Lag, Seasonality and Shiftwork.

Marie Ruggles, MS, RD, CN, CDE, is developing a core of RDNs who are sought out for their expertise in using essential oils in conjunction with MNT to achieve more rapid shifts in wellness. The Academy’s Complementary and Alternative Medicine Task Force noted that to ensure a higher level of competency, RDNs need to expand their lens to address the whole person. Marie is developing webinars and publications to launch RDNs into the rapidly expanding essential oils arena.

Jennifer McGurk, RDN, CDN, CDE, CEDRD, is excited to announce her second book is officially here! Pursuing Private Practice: 10 Steps to Grow Your Own Business is now available to help dietitians learn how to build a brand, network to find their perfect clients, use present clients to increase business and keep great clients coming back. See www.pursuingprivatepractice.com for details. Mary Purdy, MS, RDN, received the Washington State Academy of Nutrition & Dietetics Educational Award and attended the “Food as Medicine Conference” in Portland in June. She co-authored the “Diet Appendix” for the “AntiInflammatory Diet” chapter for the 14th edition of Krause's Food & The Nutrition Care Process. She works as a wellness dietitian/coach in Seattle with Arivale, using personalized genetic data to guide clients in improving their health. She has a YouTube Channel, Mary's Nutrition Show.

In Eat Well to Be Well, Jan Tilley, MS, RDN, LD, demonstrates how the foods we choose combined with how we exercise, sleep and manage stress can have a powerful impact on our body, mind and overall well-being. Enjoy page after page of science-based storytelling, inspirational messages, need-to-know information and delicious recipes perfect for living a more antiinflammatory lifestyle. Alexandra Caspero, MA, RD, CLT, RYT, owner of Delish Knowledge, is excited to announce the publication of her new cookbook, Fresh Italian Cooking for the New Generation. With 100 full-flavored vegetarian dishes, Alex shows that healthy, nutrient-dense eating can still involve pasta and other grains. Fresh Italian Cooking for the New Generation is available wherever books are sold.

Money Matters – Just Ask Hamilton Jacqueline B. Marcus, MS, RDN, LDN, CNS, FADA, FAND Treasurer Money matters. There, I said it. Money funds educational programs, finances research, establishes charitable organizations, builds cultural foundations, supports religious institutions and much more. Money helps small businesses grow and incentivizes larger companies to thrive. But taken to extremes, money can be destructive. Consider fraudulent investment operations. I digress (but return). My daughter was a challenged reader. She blamed it on her left-handedness and self-diagnosed dyslexia. In retrospect, she had a difficult time focusing. So, I found very short chapter books to tantalize her attention. She had me beat. She inserted $1.00 bills every few pages, then moved the dollars ahead once she reached self-determined goals. With inflation, the $1.00 bills morphed into $5.00 bills, then tens. After many books, she accrued quite a wad. Money mattered. Ivan Pavlov, known for classic conditioning, may have likened this scenario to dangling a piece of steak in front of a hungry dog. While my daughter knew it was hokey, money motivated her to read and accomplish the unfathomable. My work relates. Yours too? Do something out of benevolence and it gets accomplished, sometimes at a snail’s pace. Do something for money and money matters big time. Money pays the rent and other bills. Money opens our eyes to business and networking possibilities. Money establishes our websites and tells the world who and what we are. Money allows us to give back to the institutions that nurtured us. And money grows - $1.00 bills into tens and ten thousands; steadily, satisfactorily, reinvesting for the future. Today my daughter is a successful attorney. The type of law she practices is socially redeeming, so she contributes to the greater good. She earns money for others and makes money in the mix. Her law firm reinvests this money into its business model that ultimately benefits her status, career, clients and society. Dare I say this process was an offshoot of her challenged reading, adaptation and motivation to succeed for … money? How does your money matter? Maybe an Alexander Hamilton should be close at hand to successfully grow your business. Now there’s a rags-to-riches story!

Treasurer - Jacqueline B. Marcus, MS, RDN, LDN, CNS, FADA, FAND, president/owner of Jacqueline B. Marcus and Associates Food and Nutrition Communications, is an artist, cook, dancer, drummer, photographer and world traveler who drives an electric-blue Mini Cooper and designs recycled jewelry. Her latest culinary adventures have taken her from India to Panama and Morocco where she seeks out unusual ingredients, dines with locals and inspires her audiences and readership at www.TheFitFoodPro.com.

Managing a

SUCCESSFUL BUSINESS David Orozco, MS, RDN Director of Member Services Managing a successful business means sticking to a few basic principles. We have the skills - It’s part of what we do day in, day out. • Find Your Passion - do what you love; love what you do! We all have a passion for something in nutrition, so focus on it. Carve a niche, job position or business that seeks to fill that void, gap or need for those services or products. You will be the soughtout expert and have a competitive advantage. • Organize Often - weekly, monthly, quarterly, yearly Use a good accounting/booking software (Quickbooks), scheduling system (iCal, Outlook, etc.) or other apps that help keep things in order. I like using the Genius Scan app (to picture, store and send all my receipts to me or to clients). At the end of each month I reconcile my receipts, bank statements, invoices and keep reminders. It’s hard at first but you get the hang of it. • Plan, Plan, Plan At the beginning of the year create three broad goals: Marketing, Vision and Growth. Take each one and create three objectives, then take each objective and break it down into three tasks or three monthly goals. • Implement Sometimes you just gotta jump right in! When you implement the goals as best as possible, even if you don’t accomplish every goal/ task, you’ll be so much more organized. This type of planning alone has helped me grow my business by 10-25% each year. • Be Aware and Evaluate Pay attention and learn to go with the flow. Don’t wait till everything is perfect because often that’s too late. Plan for the unplanned, learn to adjust and move forward by learning. Don’t let emotions take you off-point. • Take time for yourself It’s important to step away sometimes. Make sure to get plenty of rest, vacation often and enjoy your time. Spending every waking hour working may not pay off at the end. To this day, I don’t know of anyone on his or her deathbed wishing he/she had more time with his/her project. At least not the sane ones!

Director Member Services - David R. Orozco, MS, RDN, loves being an RDN. His passion falls squarely in two - love for his family (wifey, daughter and dog) and love for nutrition and his private practice.

Three Tips to Avoid Being

Surprised by the“Tax Man” Krista Ulatowski, MPH, RDN Director PR & Marketing I didn’t fare very well in my undergraduate accounting class at the University of Wisconsin. My professor was tough and I think he assumed my left brain was a highly functioning hemisphere (it was not, and is still not). This is why I outsource the financial management of my business to those who have stellar left brains! Consider the above disclosure statement – I am not a CPA. That said, I do want to share a bit of tax advice that I received when I established my business in hopes that it may help you as well. Hire a CPA. And an Attorney While You’re at It. Having financial and legal experts in your corner will put your mind at ease. They will suggest the best course of action for incorporating your business and the tax structure that makes financial sense. Do you really want to spend hours researching this on your own and hoping that you made the right decision? Wouldn’t you rather spend your time counseling your clients or writing the next The New York Times bestseller? Separate Your Personal and Business Expenses “The IRS does not like when you mix your personal and business expenses, sweetie,” my boyfriend repeated when I was setting up KUcumber Nutrition Communications. I am not one who wants to mess with the IRS, thank you very much. I promptly marched to my bank to set up a business savings and checking account. Painless! Protect your Hard-Earned Income So you’re not walloped with a lump-sum payment come end-ofyear, consider quarterly self-employment payments to cover Social Security, Medicare and income taxes. Read the worksheet found in Form 1040-ES, to learn whether you are required to file. Additionally, contributing to an IRA can also protect a chunk of your income from taxation. There are SIMPLE IRAs that allow for contributions in addition to employer-match (you being the employer), thus allowing for a greater tax-free protection. Seek professional advice and make use of the NE EMLs for resources. Remain upright and take charge of your business finances! At last check, the author was still standing.

Director PR & Marketing - Krista Ulatowski, MPH, RDN, is the owner of KUcumber Nutrition Communications. Krista decided to become a second-career “marketing dietitian” while on a Seattle food and brewery tour with her mom. And yes, her mom may have suggested the career path idea. Thanks, Mom! Krista is fascinated by every entrepreneur’s story – and loves connecting over a bite or brew to learn more.

WHAT ARE YOUR

FINANCIAL GUIDEPOSTS? Elana Natker, MS, RD Director Awards & Networking I’ve been a business owner for just over one year, so I’d hardly call myself an expert. That said, my first year exceeded expectations and after starting out slowly, my second year is turning out great!. The best part is - I still love what I do and look forward to my workday. Here’s what’s been working for me so far:

1. Create a business plan. This is essential, as it wraps your head around what your business is, what it is not, the need for your business, your competitors and so forth. Check your plan periodically to see if you need to make any tweaks based on key learnings from last year. There are some excellent templates and free resources at www.score.org.

2. Establish these three financial guideposts: your break-even point, your profit point, and the point at which your losses cannot easily be recouped. Understand that it will take time to get to your break-even point, but also understand that if you’re continuously operating at a loss then it might be time to reconsider your business. Use these numbers to determine how much you’ll need to work, what you will need to charge and when to turn down work because you no longer have capacity.

3. Look at your financials each month. It sounds arduous, but once you’re in a groove it’s actually really easy and quick. Count up all your invoicing or receipts for the month and see how they compare to your financial guideposts.

4. Have income projections for the next six months and update monthly. Once you’re more established, it’s easy to know which

months tend to be busy or slow. Plan for both and don’t get discouraged when one month is lower than projected. 5. Be realistic. I get it - as dietitian entrepreneurs, we want to save the world with our knowledge and ideas. But there’s one major limiting factor: time. We only have 24 hours in a day and it’s important to use this time wisely. Do not let business come in the way of other important times, like family time and alone time. We all need time to recharge and sometimes a break followed by a fresh look is exactly what we need.

Director Awards & Networking - Elana Natker, MS, RD, is the owner of Enlighten Nutrition, a nutrition communications agency. When she isn’t working, running, playing with her kids or on a date with her husband, you can find her dreaming up the next best pizza topping or kneading dough for fresh bread.

Where Did My Audience Go? Julie Beyer, MA, RDN Authors & Writers Specialty Chair Last March we did a webinar describing different social media marketing techniques. It was titled Putting Last Things First: Why 90% of Marketing Happens Before Your Book is Launched. We shared some great information that day that everyone could benefit from, not just authors. If you didn’t view the webinar live, take the time to listen to it soon by going to the Members' Webinar Library at www.NEdpg.org. In preparing for that webinar, I was astounded at how far we have come in such a short period of time from blogs, Twitter and Facebook to now more visual platforms like Instagram, YouTube, Pinterest and the live streaming of Periscope. Not only do these platforms provide a much more lively and engaging social media process, but the public is beginning to expect them. What does this mean for you? Well, you don’t have to necessarily add four new platforms to your social media plan. However, it is important to understand the possible migration of your clients and customers. Has your target audience moved on from Facebook to Instagram? Do your patients prefer podcasts over blogs now? For 2016, think

graphics, music, videos, apps, and pretty much anything with bells and whistles that teaches and creates maximum impact in the shortest amount of time. Today, we truly are blending entertainment with education and information. For example, many of my interstitial cystitis patients are still on Facebook. They are mostly middle-aged women who use Facebook for connecting with family and friends. But, I have noticed that the posts that have photos or videos attached are the most popular and thus are shared the most. I still use my blog for static information, but intend to turn most of those posts into podcasts and/ or videos so the information is easy to share on Facebook. What about you? Do you know where your audience hangs out these days? Not sure? Just ask them! They will be happy to know you care. And isn’t creating relationships what social media is all about?

Authors & Writers Specialty Group Chair - Julie Beyer, MA, RDN, is the author of four books including You CAN Write a Book: The No-Nonsense Guide to Self-Publishing. In addition to coaching dietitians on communication strategies, Julie is always happy to share her expertise about all things Disney. She has visited Disney World a couple times a year for the past 40 years, and now enjoys the “magic” with her four adorable granddaughters―two sets of twins!

Keys To Maximizing Your Money Within

Your Private Practice

Lesli Bitel, MBA, RDN, LDN Coaches Specialty Chair

If you are like many healthcare practitioners, the financial aspect of running your practice doesn’t rank as one of your favorite things to do. Nonetheless, minding your money is a critical component of being an entrepreneur. Here are a few of my top tips to help you stay focused and to maximize your income:

1. Time is money (and busy doesn’t always mean profitable). If you often find yourself deep down the social media rabbit hole or if your inbox dominates your day, you’re not alone. While these distractions might serve a purpose (procrastination, anyone?) it’s important to protect your most valuable asset which, of course, is your time. Allocate specific times that you’ll work IN the business and ON the business. Add these times to your calendar and stick to it … and watch your productivity and profits skyrocket. 2. Without profits you have a hobby, not a business. It’s true that money isn’t everything but it is a necessary part of being a business owner, and making a healthy income allows you to continue to do the work you love. Need a quick review on the profit equation? Subtract your expenses from your revenue

and you’ve got your profit. Want to increase the bottom line? Decrease your expenses and/or increase the amount of revenue coming into the business by seeing more clients or raising fees.

3. Set quarterly income goals (and calculate what it’ll take to meet your goal). Instead of rolling the dice and settling for whatever you get, how about taking a proactive approach with your finances? You can determine your income goal by asking yourself: How much income do I need to make? How much do I want to make? What’s a reasonable stretch goal? After deciding on your goal, take it one step further by calculating the number of clients you’ll need to see in order to reach your goal, on a monthly, weekly and daily basis. Be sure to regularly track your progress so you can revise your strategies accordingly.

Coaches Specialty Group Chair - Lesli Bitel, MBA, RDN, LDN, is the happy owner of Lesli Bitel Coaching (www.LesliBitel.com). As a business success coach and mentor to integrative nutrition professionals, Lesli teaches her clients to overcome the all-too-common sense of overwhelm and confusion that’s associated with the business side of running a successful practice. When she’s not coaching her rockstar RDN clients, you will find Lesli traveling with her husband and two teenage kids, goofing around with their two-year-old Labradoodle Rocky or reading cooking blogs.

Be a Better Negotiator:

Know Your Plan “B” for BATNA Melissa Dobbins, MS, RD, CDE Speakers & Media Specialty Chair If money is one of the most difficult topics to discuss, then negotiating is one of the most difficult skills to master. There’s a classic tale of two sisters and one orange(1). Each sister wanted the orange for herself. Each sister had her own good reasons why she should have the orange. Neither would budge. Eventually, reluctantly, they agreed to cut the orange in half. One sister squeezed the juice out of the orange to drink and threw the rest out. The other sister grated the rind to make orange rolls and threw the rest out. The garbage truck came and hauled the trash away. By the time the sisters realized they could have both gotten what they really wanted, it was too late. When you’re preparing for a negotiation, it’s important to identify and prioritize your positions and interests. What do you want specifically? While it may seem like getting the whole orange is the ideal goal, further exploration may prove otherwise. Do you need the whole orange or just certain parts of it? Knowing your alternatives is key. The best way to assess any given negotiation is to compare it to your best option(s), or your BATNA(2). BATNA stands for your Best Alternative To a Negotiated Agreement. In other words, what are you going to do if you do not make a deal (or come to an agreement) with this person? The answer (your BATNA) depends on your available alternatives. The value of these alternatives helps determine your “price” (the most or least you would accept or pay) to close the deal. Determining your BATNA and “price” gives you more bargaining power because you’re more clear and confident going into the negotiation. Your BATNA is your “Plan B” - or your trump card. It’s a strong alternative solution when you don’t get the initial deal you wanted. Instead of walking away with nothing, you have bargaining power, can take more calculated risks, and are more likely to be a successful negotiator. 1. This story has been attributed to Mary Parker Follett 2. The term BATNA was coined by Roger Fisher and William Ury, authors of the 1991 bestseller Getting to Yes.

Speakers & Media Specialty Group Chair - Melissa Joy Dobbins, MS, RDN, CDE, relishes time with her family, even while working on podcasts and blogs with her 16-year-old daughter. Melissa’s eight-year-old son says she is “fun, happy and surprisingly good at chess.” Her computer-geek husband is finally on board with all of her “twittering” because U.S. News and World Report recently named her as one of 10 Dietitians You Should Follow on Social Media.

Five Questions to Ask

Before You Become a Podcaster Susan Mitchell, PhD, RDN, LDN Technology & Social Media Chair Trending now…podcasting. Recently podcasts are seeing a surge in popularity. Apple podcast subscriptions are over one billion, and show tracker Raw Voice says the number of podcast listeners has tripled in the last five years to over 75 million monthly. Seems like the right time to start a podcast. Before you jump behind a microphone, ask yourself these five questions:

1. What’s your reason to become a podcaster? If it’s because you love to talk, that’s not enough. You need a message that you feel must be shared and the time and commitment to make it happen.

2. Do you have a voice for podcasting? Do you have any experience in radio or TV? Is your voice strong and confident? Are you comfortable reading a script or conducting an interview?

3. Do you like to research and write? Putting together a successful podcast starts with topic ideas, researching those ideas, vetting the research and then putting it all together into an evidencebased script. The intensive time commitment is on the front end before you ever step behind a microphone.

4. Do you have access to a professional or in home/office studio? Many radio stations offer recording and production services. Some stations offer script-editing services too. It adds up so determine all your costs upfront. If you opt for a home or office studio, do you have a quiet spot that can be off-limits during production to prevent background noise? 5. Can you afford it? Do you have funds available to pay for production or set up a recording studio? In addition to research, writing and studio setup, do you have time to learn to record a podcast and use software to produce the final product? Are you willing to put other projects on hold to meet your production schedules? Podcasting for ten years both in a radio studio and office studio has been incredibly rewarding. It can be for you as well but with any new project, it comes with a learning curve that constantly changes with technology.

Technology & Social Media Specialty Group Chair - Susan Mitchell, PhD, RDN, LDN, FAND, is producer and host of the podcast Breaking Down Nutrition: Your Digest for What Works, What Doesn’t available in both medical professional and consumer versions. She’s never met a chocolate she doesn’t like, loves fashion and spends down-time at the beach.

Creating MONEY Chere Bork, MS, RDN Positivity Ambassador Crazy as it sounds, having money is not as important as mastering the process of deliberately creating it. It all boils down to this. The more positive thoughts you have creates strong, positive, powerful emotions. The stronger the positive emotions, the more rapidly you create what you are thinking about. One positive thought can cancel out hundreds of negative thoughts. Five tips to creating abundance:

1. Decide having what you want is important and you are willing to put focused energy and positive thoughts into getting it.

2. Create a mental image of you having what you want. Make it so real you can almost touch, see and feel it. Make your image bigger so you are standing in the middle of the image rather than observing it.

3. Recognize a negative thought such as I don’t have enough money. Replace it with a positive thought: I have an abundance of money.

4. Select a thought you have about not having enough money and picture it fading out. Or imagine it is written on a blackboard and you are erasing it.

5. Dump other people's thoughts. You may feel fine about your finances but after you talk to a friend who is struggling with money, you may start to worry about your financial future. When you notice this happening, remind yourself you are living in an abundant universe. You can create prosperity no matter what the economy is like.

Abundance is your natural state. You don’t have to work hard to create financial freedom. Remember, the law of attraction has only three steps: 1) What do I desire? 2) Give my desire attention. 3) Allow it to happen. Begin. Today.

Chere is the happy owner of www.cherebork.com and is a Law of Attraction Facilitator, giving RDNs a big boost of confidence to live the lives they have always wanted! She enjoys coaching smart, savvy RDNs to greatness! Chere has a quirky habit of naming her possessions – her kayak is Bubba and her car is Ruby. She adores caramelized bacon and sea salt and vinegar potato chips (but perhaps not together). Her goal before she is 72 years old is to give a talk at every state Academy conference and to travel to Tuscany.

Mini Meetings: St. Louis, MO St. Louis NE members had a mini-meeting on 6/20, hosted by Jennifer McDaniel and Alexandra Caspero. After a lesson by Alex on food photography tips and tricks, we enjoyed a potluck-style dinner outside. It was a fun, informal gathering with NE colleagues and we plan on hosting another event later this Fall.

San Diego, CA San Diego welcomed its first mini meeting of the year July 26th at the Shaw's Simple Swaps office! The 1.5 CEU event was a huge hit! The presentation featured a in-depth look at the FODMAP diet from specialist EA Stewart, MBA, RDN, of The Spicy RD, followed by a hands-on food photography lesson. Everyone had a great time networking and learning about the new changes in dietary health as well as how to boost their food photos! To check out some highlights from the event, search #FodMapStyle on social media.

The simple joy of knowing youâ&#x20AC;&#x2122;ll never have to ď&#x192;&#x17E;ll out another insurance form, ever again. Let us focus on insurance so you can focus on what matters.

Visit us at FNCE Booth #2236

healthybytes.co

Product REVIEWS Clean Eating Cooking School

Countdown to Your Best Body Success Journal

Lose the Diet, Find Yourself

Author: Michelle Dudash, RD Date: 2016 Price: $199 for lifetime membership

Author: Sohailla Digsby, RDN, LD Date: August 2015 Publisher: self-published Price: $14.99 (Amazon.com)

Author: Maria McConville, MS, RDN, CWC Date: 2015 Publisher: NA Address: Balanced Body Nourishment, LLC P.O. Box 613514 Watersound, FL 32461 Phone: 850-714- 3379 Price: $20

Required/recommended equipment: RAM and hard disk space required, Windows, DOS or Mac program Review: This video series is a valuable and creative resource for those wanting to learn about healthful cooking techniques, meal planning, shopping, kitchen organization and time management. A variety of topics can be accessed including make-ahead breakfasts, five-minute lunches and dinners in a dash, along with menu plans, recipes and grocery lists. With Michelle’s inspirational personal history, culinary expertise and busy life balancing family and business, she addresses the important issues that get in the way of making time for healthful eating and food preparation. This video series can help fill in education gaps for those who are not able to attend a cooking school and is an excellent tool for RDNs who do not have a kitchen available for teaching cooking skills. Due to the use of terms such as “detox” and “clean eating”, this series may not be appropriate for those with a history of chronic dieting, eating disorders or disordered eating. Reviewer: Janice Baker, MBA, RDN, CDE, CNSC, BC-ADM Title: Registered Dietitian, Certified Diabetes Educator Affiliation: Arch Health Partners/Palomar Health Phone: 858-675-3179

Review: As a dietitian, how many times have you been asked “How do I lose weight?” Sohailla Digsby’s book, Countdown to Your Best Body Success Journal, can be the answer to that question. Her e-book takes the reader through 52 days of education and assignments, checklists and assignments to achieve lasting weight loss and create new habits. The introduction includes explanations of weight loss principles, including exercise guidelines, sugar limits, metabolism and how to choose meals and snacks. The 52-day countdown consists of explanations and checklists that encourage sustainable lifestyle changes. The appendixes includes helpful resources such as shopping lists, weight charts and an exercise plan. As a dietitian specializing in weight management, I appreciated that her book is straightforward, evidence-based and easy to follow. Written for the average person trying to lose weight, Digsby’s book is a good recommendation from the RDN who does not specialize in weight management. Also available but not reviewed was the Best Body Countdown program, which is run twice a year. Reviewer: Kellilyn Worley, MS, RDN, LD Title: Dietitian and owner of Nutrition Solutions Phone: 409-454- 0417

Review: How many women go through life giving everything to the people and things in their lives only to ask themselves “When did I get so fat, out of shape and tired?” Maria McConville’s workbook will help those women create their visions, build energy and reach their best weights through a nondiet approach. Using education on healthy lifestyle habits, exercises in mindfulness and thought-provoking coaching questions, Maria guides readers through a five-step process that helps them reach their best weights: Reflect, Think, Envision, Plan and Act. Also included are weight-loss stories that share the personal breakthroughs Maria’s clients had when they learned that it was “not about the food.” Their breakthroughs are very relatable with barriers to weight loss that many of your clients may face. While this workbook can be used alone, it would be even better as a companion workbook to coaching with an RDN. Reviewer: Grace Phelon, MDA, RDN, LD Title: Registered Dietitian Affiliation: Kid Nutrition Minute, LLC and Hy-Vee, Inc. Address: www.kidnutritionminute.com Phone: 702-738- 4129

((( THE VOICE )))

YOUR VOICE IN PUBLIC POLICY AND ADVOCACY Ensuring the Future of Reimbursement for Nutrition Services Patricia J. Becker, MS, RDN, CSP, CNSC, NE PAL Public Advocacy Leader I have a passion for nutrition. I believe to my core that food and nutrition make a real difference to health and well-being and that the registered dietitian nutritionist is the best person to tell this information to the world. This includes the people we have elected to govern and legislate for us, from the local school board to U.S. Senate. Ensure that our priorities remain in the minds of policymakers through your advocacy efforts. If you say NOTHING about nutrition policy, that is what our policymakers hear - NOTHING. Meet them in their home offices. Tell them your story. Here is one dietitian’s question. “I am employed by a bariatric surgery group working with and preparing individuals for bariatric surgery. Is it true that I cannot use the Medicare Intensive behavior therapy codes because I do not work in a Primary Care Provider’s Office?” The answer to this question is “Yes, it is true; only PCPs can provide this service to their clients.” We need to make these services available to all Medicare recipients who need them. The “Treat and Reduce Obesity Act” and the “Preventing Diabetes in Medicare” do just that. If you ask this question to your legislators and ask them to support or cosponsor these bills that allow the RDN to provide these services, they will have the information they need to make the best decisions on nutrition policy. Ensuring the future of nutrition services reimbursement is up to us! Take Action Today! Go to www.Eatrightpro.org > Advocacy > Action Center > Take Action to send information to your legislators on reimbursement for nutrition services.

“Politics should be the part time job of every American.”

~ Dwight D. Eisenhower

Patricia J. Becker, MS, RDN, CSP, CNSC, is the policy advocacy leader for the Nutrition Entrepreneurs DPG who wholeheartedly supports the notion that if you are a Nutrition Entrepreneur, public policy should be your part-time job. She is the owner of www.KidsRD.com, where she practices as a pediatric nutrition specialist; a renowned speaker and authority on the topic of pediatric malnutrition; and consultant to the Children’s Home of Cincinnati.

Student Spotlight MONEY MANAGEMENT APPS FOR STUDENTS Sara Costalas Student I’m a control freak. It’s in my DNA. When it comes to budgeting however, I’ve been surprisingly relaxed. As a second-career student, I know how to budget because life forced it on me. My first round of school resulted in a manageable $20,000 in loan and credit card debt. Over time I paid it off, but I wish that I had better discipline when I was in school. The bottom line is that budgeting can be boring and difficult to manage, even for control freaks like me. But for aspiring nutrition entrepreneurs, it is imperative that we develop superior money management skills and aim to graduate with as little debt as possible. So, what’s a student to do? Embrace your inner budgeting freak. Gone are the days of paper envelopes and Excel spreadsheets. Personal finance has entered the new millennium with downloadable apps that can live on your phone. These apps aren’t simply glorified spreadsheets with fancy graphics; they’re intuitive, dynamic and a little fun to use. I tested two money management apps, Mint and Mvelopes. Both apps allow you to securely connect your bank and credit card accounts to the app so their systems can track and display all transactions in real time. Mint will analyze your past transactions and create a preliminary (and adjustable) budget – a great timesaving feature. Mvelopes include virtual envelopes into which you can “deposit” cash. It prompts you to assign each transaction to a specific envelope (e.g. groceries, gas, rent) and reminds you to add more money or curb your spending as funds are depleted. Both apps require maintenance, but it’s well worth the time. So, I encourage you to embrace your inner budgeting freak and start taking control of your personal finance. Your future nutrition career will thank you for it.

Sara Costalas is a second-career student studying to become a Registered Dietitian. With years of experience in digital marketing and project management, she plans to open her own health and wellness business that will merge her career experiences with her nutrition education. Sara lives in Lancaster, Pennsylvania, with her husband and her two fur-babies.

Ventures

www.nedpg.org

Enterprising News & Ideas for Nutrition Entrepreneurs

Alexandra Caspero, MA, RD, RYT 7515 Teasdale Ave St. Louis, MO 63130

Where NE will be at ® October 15-17, 2016

FNCE 6:30 pm – 9:30 pm

Boston, MA

NE Networking Event – Sponsored by Zing Nutrition Bar®

Going to FNCE® is great, but going to FNCE® with NE is amazing! With a must-see lineup of events that will help you network with the entrepreneurial giants in our field, you are sure to have a memorable and life-changing time with NE. Keep this schedule as your go-to list of events at FNCE® this year. Saturday, Oct 15 WBW*, Harbor Ballroom II & III

With great food, & beverages, an inviting atmosphere and a chance to begin FNCE® with your colleagues, we hope you can join us.

Sunday, Oct 16 6:30 am – 8:00 am

Breakfast with siggi’s Yogurt

WBW*, Harbor Ballroom I & II

Come have breakfast with a fellow entrepreneur, Siggi. Sponsored by siggis Yogurt.

5:00 pm – 6:00 pm

Specialty Group Meeting – Corporate Health

WBW*, Commonwealth Ballroom C

Come network with the Corporate Health Specialty Practice

6:00 pm – 7:00 pm

Specialty Group Meeting – Speakers & Media/Authors & Writers

WBW*, Commonwealth Ballroom A & B

Come network with entrepreneurial speakers and NE authors in the nutrition field.

6:15 pm – 7:15 pm

Specialty Group Meeting – Private Practice/Coaches

WBW*, Marina Ballroom III & IV

Come meet and network with some of the giants in the private practice and coaching arena.

7:15 pm – 8:15 pm

Specialty Group Meeting – Second Career Dietitian/ Technology & Social Media

WBW*, Commonwealth Ballroom A & B

Gain new insight and inspiration from second career dietitians and social media pioneers.

7:15 pm – 8:15 pm

Mentors Meeting

WBW*, Commonwealth Ballroom C

Experience a live version of our mentoring conference

Monday, Oct 17 6:30 am – 8:00 am

Breakfast with Quaker Oats

Renaissance Waterfront Hotel, Pacific Salons A-D

Start your morning off with a delicious breakfast sponsored by Quaker Oats. Also grab 1 CEU for attending!

9:00 am – 12:00 pm

DPG/MIG Showcase Booth

Academy Pavilion, Hall B, Expo Hall at the Boston Convention & Exhibition Center - Booth #2010

Stop by the NE DPG booth where all the buzz is.

1:30 pm – 3:00 pm

NE Spotlight Session: 278: Lighten Up! Add levity to your business toolbox

Boston Convention Center, Room TBD

Rosanne Rust, MS, RDN, moderator for Denice Ferko-Adams, MPH, RDN, LDN, and Lisa Jones, MA, RDN, LDN, FAND

*WBW – Westin Boston Waterfront Hotel (Headquarter Hotel) – Please check your program book for location and time changes.