As a business leader today, you face a complex technology marketplace that moves at lightning speed. Across industries and world regions, you must: • Anticipate the trends that will drive business and consumer behavior • Seamlessly integrate business and IT objectives • Identify technology solutions today that will address tomorrow’s needs • Source the right providers to get the job done • Gain buy-in from internal and external stakeholders • Demonstrate tangible return on investment • Maintain a 360º perspective Above all, you must find ways to help your organization work faster, better, and smarter than the competition. Knowledge is key to the success of any technology strategy. Only IDC provides you with the knowledge you need to analyze the future.
integrity
accuracy The IDC philosophy is based on four core values: Integrity, Accuracy, Access, People
Helping business leaders make strategic, fact-based decisions about technology that will ensure the success of their organizations For nearly four decades, this has been our mission—and our passion. IDC was the first company established to benchmark, analyze, and interpret the global information technology industry. Today, we have grown into a worldwide network of over 700 analysts. Our portfolio of services covers more than 500 different technologies and markets in detail and includes more than 500 subscription published research services, database products, sponsored research studies, diverse custom consulting engagements, and world-class conferences and events. Our analysts examine the full breadth of the IT marketplace, from components and software to business strategies and services. This allows us to provide the industry’s most comprehensive solution for market intelligence.
Integrity: IDC has a history of independent thinking. As the largest privately held research firm of our kind in the world, we fiercely guard that independence. Nothing is more important to us than the integrity and objectivity of our research. Accuracy: Proven and time-tested methodologies ensure the accuracy of IDC’s research—whether developing an annual market segment forecast, surveying end users, analyzing product life-cycles, or customizing research to address a client’s specific business need. Accuracy and reliability are key reasons clients value IDC.
Access: In an age when other research firms are cutting back on analyst “face time,” we are reaffirming our commitment to responsiveness and client-analyst interaction—both fundamental to the research value proposition.
People: Our people are our greatest asset. IDC analysts are seasoned experts, with an enthusiasm fed by intellectual curiosity and a global network of shared resources and knowledge capital.
“The collective knowledge of this organization is immense. As a firm, IDC examined many of the information technology industry’s earliest and most seismic shifts. Our people take that heritage to heart. No research firm is better positioned to analyze the future, in order to help businesses set their strategic direction. No other firm combines our commitment to client service with our dedication to maintaining the highest standards of integrity.” - Kirk Campbell, President and Chief Executive Officer
Defining Value in IT Research… Proven Research Methodology At IDC, methodology is more than a word—it’s a science, continuously refined over four decades. Our research is based on consistent global definitions, rigorous systems, extensive surveys and other types of primary research, and the knowledge and experience of our analysts. Most important, it is objective and reliable.
Delivery to Suit Your Needs Different organizations have different ways of digesting knowledge, which is why IDC offers a wide range of access points, including printed studies, Web access, telebriefings, direct analyst interaction, conferences, custom consulting, and more. No matter how you choose to access our services, individual attention is a priority.
access Marrying High-Tech with High Touch In helping businesses analyze the future, research reports are just part of the IDC story. We also place strong emphasis on personal relationships. Whether by phone, email, or in person, IDC analysts and customer service representatives are accessible and responsive, providing you with superior resources—and superior value.
IDC’s Network Of Value
Local Presence On a Global Scale At IDC, “Global Market Intelligence” means local presence leveraged on a global scale. Our network encompasses more than 700 seasoned analysts in 43 countries throughout North America, Europe/Middle East/Africa, Asia/Pacific, and Latin America. We also assign analyst coverage based on worldwide IT spending trends, which ensures that our insights provide depth where you need it.
people A Broader View of IDC Clients, financial analysts, and the media value IDC’s knowledge and insights on the global information technology marketplace.
Esteemed by our Clients “Far and away, IDC has been the leader in identifying trends early on and accurately analyzing the growth of our industry.” “IDC has consistently been an objective source of information.” - Marketing Director, Enterprise Services Solutions Company
“Not all the value that IDC provides is evident in the research they publish. There’s a lot of insight and advice that is very helpful and comes from their analysts’ experience in the industry and their vision.” - Investment Director, Private Equity Firm
“When it comes to strategic planning and developing your business plan, it really comes down to the numbers.You need data you can trust, and IDC has a strong methodology and the highest degree of accuracy.” - Director of Business Intelligence, IT Training Company
Sourced by the Media When reporters need current information and perspective on the IT industry, they call on us. IDC receives more media mentions worldwide than any other single IT research firm.
Trusted by Wall Street Financial institutions value the accuracy of IDC data and information. In fact, no other IT research firm is mentioned more in financial reports than IDC.
IDC is a division of IDG, one of the world’s top information technology media, research and exposition companies.
Visit us on the Web at www.idc.com To view a list of IDC offices worldwide, visit www.idc.com/offices IDC is a registered trademark of International Data Group.