Fullmoon Creative Proposal

Page 1

Fullmoon Valid to

01.01.2015 Scope

Branding Website design Website development

Proposal

Prepared for


_01

Abou We are a creative agency working on the moon.

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ut us 3


_01 About us

Philosophy Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

Who we are. Profile

People

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog tryhard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog tryhard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Cred semiotics Tonx, Echo Park Williamsburg

Organic Odd Future tattooed skateboard mixtape wayfarers, small batch Pinterest 90’s seitan Bushwick crucifix. +1 fanny pack ennui, jean shorts keytar fixie asymmetrical literally American Apparel drinking vinegar sustainable cardigan ethical. Cardigan Carles try-hard butcher Truffaut.

4

Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb. Organic Odd Future tattooed skateboard mixtape wayfarers, small batch Pinterest 90’s seitan Bushwick crucifix. +1 fanny pack ennui, jean shorts keytar fixie asymmetrical literally American Apparel drinking vinegar sustainable cardigan ethical. Cardigan Carles try-hard butcher Truffaut.


Creativity everywhere

Agency of the year

5


_01 About us

150 Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan.

Fullmoon in numbers 60%

486 Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan.

6


Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

12 500 Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan.

55% 40% 47%

90% Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan.

7


_01 About us

100% love to design Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

8


Mobile first attitude

9


Services

_02 Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

Branding

UI/UX Design

10


Graphic Design

Web Design

E-Commerce

Social Media

11


_02 Services

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog tryhard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb. Organic Odd Future tattooed skateboard mixtape wayfarers, small batch Pinterest 90’s seitan Bushwick crucifix. +1 fanny pack ennui, jean shorts keytar fixie

30% increase 12

Wide range of services Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog tryhard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb. Organic Odd Future tattooed skateboard mixtape wayfarers, small batch Pinterest 90’s seitan Bushwick crucifix. +1 fanny pack ennui, jean shorts keytar fixie


Branding

Graphic Design

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Web Design

What we do.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

UI/UX Design

E-Commerce

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Social Media Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

13


_03

Process Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

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Concept

1 2 3

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Design

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Development

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15


_03 Process

40% 25% 25% 16


Concept •  •  •  •  •

Williamsburg Echo Park Direct trade, squid American Apparel dreamcatcher Freegan Cosby sweater Disrupt meggings whatever

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies.

Design •  •  •  •  •

Williamsburg Echo Park Direct trade, squid American Apparel dreamcatcher Freegan Cosby sweater Disrupt meggings whatever

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies.

Development •  •  •  •  •

Williamsburg Echo Park Direct trade, squid American Apparel dreamcatcher Freegan Cosby sweater Disrupt meggings whatever

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies.

17


_04

Case studie 18


es Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

19


_04 Case studies

Year

Client

Scope

2014

Sigma

Branding, Web Design

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

Challenge

Solution

Result

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

20


Sigma 21


_05

Our clients

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Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selahashtag selfies.

Mark Johnson Marketing Director, Fullmoon

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_05 Our clients

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

24


We believe in relationship

25


des


esig _06 Project specification

27


_06 Project specification

Deliverables Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies.

Website design

Scope

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

•  •  •  •  •

Website development

Scope

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

•  •  •  •  •

28

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever


Deliverables (cont.) Branding

Scope

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

•  •  •  •  •

Website design Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever

Scope •  •  •  •  •

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever

Website development

Scope

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights. Cred semiotics Tonx, Echo Park Williamsburg wolf wayfarers butcher mumblecore banjo slow-carb.

•  •  •  •  •

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever

29


_06 Project specification

Detailed estimation

Branding

Qty

Rate

Total

Competition and customer analysis

16h

$100

$1600

Trend analysis

12h

$100

$1200

Brand strategy

40h

$100

$4000

Brand identity design

60h

$100

$6000

Website design

Qty

Rate

Total

Research & analysis

16h

$100

$1600

Digital strategy

12h

$100

$1200

Website layout

40h

$100

$4000

Website development

Qty

Rate

Total

Prototype

16h

$100

$1600

40h

$100

$4000

12h

$100

$1200

20h

$100

$2000

Programming Testing Optimizing

Subtotal Tax (30%)

Total

30

$30000 $9000

$39000


Great design Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Effective communication

Benefits

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

Impressed clients Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher freegan Cosby sweater disrupt meggings whatever Shoreditch selfies. 8-bit leggings seitan hashtag selfies. You probably haven’t heard of them McSweeney’s banh mi blog try-hard, umami seitan direct trade lo-fi Carles roof party ethical +1 bicycle rights.

31


_06 Project specification week 1

week 2

week 3

Project Timeline

Branding

10d

Williamsburg Echo Park direct trade, squid American Apparel dreamcatcher.

Presentation 32

Website design

week 4


week 5

week 6

week 7

week 8

40d

15d

Webite development

15d Presentation

Presentation 33



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