CONCLUSION To conclude, this new OAPF puts the community at the hear t of the regeneration of the area and carefully balances the need for growth with respect for what is already in Southall. This is achieved through a greater use of control, incentive and informal tools to ensure that developers comply with the vision set out for the area. This vision has its origins in the Big Conversation in 2012 and its 7 Key Messages: Diversity, Social Behaviour, Basic Needs, Entrepreneurial, Safety/Crime, Variety of Retail and More Than One Place. The 7 key messages are responded to in the following ways: 1. Diversity - the inclusion of a theme specifically on Character and Culture and clear objectives for its preservation ensure that diversity in Southall is celebrated 2. Social Behaviour - the beautification of the public realm, implementation of green networks and other sustainable interventions, especially street furniture and bins will instil pride in local people and promote socially responsible behaviour 3. Basic Needs - the creation of affordable housing, including communityled housing, will make sure ever yone’s basic needs are satisfied in ter ms of right to shelte r. The push for mixed use developments and colocated services will also work to give people access to essential services 4. Entrepreneurial - this framework celebrates Southall’s existing entrepreneurs, giving them improved spaces to operate from. Fur thermore, apprenticeships and affordable workspaces will promote a new generation of entrepreneurs 5. Safety and Crime - the safety measures for cour tyards and the opening up of Southall’s green spaces will deter crime in the public realm and make sure all Southall’s residents feel comfor table to be par t of public life 6. Variety of Retail - the creation of a local BID, a renovated marketplace and the protection of street trading alongside new retail space in mixed use developments will ensure Southall has a healthy mix of shops that attract locals and visitors alike 7. More Than One Place - this framework recognises that Southall is more than one place and makes sure interventions are not just focused along its high streets. West Southall, Havelock Canalside and incentivising changes to suburban residential streets will make sure that all of Southall is re-energised. The process of creating this framework has also shown the importance of analysing the existing policy context and encouraging collaboration between different stakeholders at different levels of governance. It is our strong belief that this collaborative model of city-making works best.
- 48 -
