media kit 2013/14
brand overview magazine
digital
tv
events
app
global
fashion
holidays
overseas licenses
reader profile FEMALE 28%
MALE 72%
The median age of a Mixmag reader is 24. The majority live in cities and are single.
Mixmag readers are the opinionformers and leaders in clubbing. They are the ones who make the happening music happen, and the cool products cool within their peer group. They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early, and they move on before it starts to go cold . Our demographic spans young budding bedroom DJs through to accomplished producers. They’re the best informed about top DJs and upcoming tunes, and they like to get thelatest tech. They’re the biggest downloaders of music in the UK.
They have a high disposable income and a high propensity to spend it on: Nights out Clothes Music The latest mobile phones, Tech and DJ Equipment Nearly 80% do not read another music magazine, and they spend little time watching TV, especially at weekends.
magazine “Mixmag invented the dance music magazine in 1983 and has been the market leader ever since”
n Mixmag is the world’s biggest selling dance music magazine n Mixmag is available in every continent - each issue comes with a free mix CD n Mixmag contains news, features, fashion, charts, reviews and is widely respected for its authority in the dance community and its laugh out loud humour
RATE CARD
1. Double-page spread: £7,163 2. Single page: £4,005 3. Half-page vertical or horizontal: £2,567 4. Quarter page box: £1,539 *All guaranteed positions + 10% Except: IFC single: £6,367 IFC double: £8,900 IBC: £5,836 OBC: £7,959 1st DPS: £8,489 Advertorial costs: Full page: £6550 DPS: £9550 Loose inserts: £40 per thousand Bound-in inserts: £65 / thousand (based on a 50,000 print run) Agency Commission: 10%
“Mixmag is the only ABC audited dance music magazine which means unlike our competitors our readership and sales stats are 100% checkable and are not fabricated to hoodwink advertisers”
n For further information, or to book an advert, call Juliet Cromwell on 020 7078 8423 or email juliet@mixmag.net
Mixmag.net 32.9% 21.3% 4.39% 3.49% 3.48% 2.98% 2.64% 2.30% 1.89% 1.57% 22.69%
United Kingdom United States France Germany Canada Australia Brazil Netherlands Spain Italy Others
Traffic
n Over 1 million impressions per month n Over 450,000 unique users per month
Social media
n 680,000 on Google+ n 300,000 on Facebook n 380,000 on Soundcloud n 135,000 on Twitter
Online audience Profile
(see Audience Profile graph)
AudiEnce profile 21%
FEMALE 41%
Demographics
(see Demographics graph)
13.5%
3%
2% 13-17
18-24
25-34
35-44
MALE 59% 4%
0.2% 55-64
65+
1%
0.3%
0.7%
6%
19%
28%
ad positions 1
5
4
2
3
3
0.8%
0.5% 45-54
AD SPECS
1 Leaderboard 728x90 px £870 2x week, £440 1x week, £5 CPM 2 Hotbox Left 219 x 146 px 3 Hotbox Right 219 x 146 px Tenancy £2,000 1x month 4 MPU 300x200 £1200 2x week, £620 1x week, £7CPM 5 Skin 1800 x 1200 px Tenancy £2,200 1x week Full site take over Leaderboard and background skin. Tenancy £2950 1x week High impact advertising Cost on CPM TBC
Mixmag tv “As YouTube’s Original Content Provider for Dance Music we give brands our expertise – in video production and YouTube promotion – to create content to hit your target audience, associating your brand with the world’s hottest DJs.”
“Currently with 60,000 subscribers and over a million views a month, Mixmag TV is fast becoming the most respected channel for dance music fans across the globe”
Clients receive: n Our knowledge of the YouTube platform n Support from all our social media to reach our (and thus your) target audience. n High end video production at very reasonable rates
As YouTube’s Original Content Provider for Dance Music, Mixmag TV covers all angles of the electronic music scene: live streams from clubs around the globe, exclusive tracks, mixes and interviews from the world’s most exciting DJs, as well as lots of other music related content: tutorials, news, comedy and documentaries.
n For further information, or to book an advert, call Juliet Cromwell on 020 7078 8423 or email juliet@mixmag.net
events “Mixmag has hosted events, tours and parties for over 25 years”
n Today Mixmag hosts weekly
events in London, Sao Paulo, Ibiza, LA and Las Vegas.
n Mixmag’s flagship night is Mixmag Live: every month the coverstar of our magazine plays a warehouse party in London for 800 fans, all of which receive the new issue and mix from the headline act. Mixmag Live has featured acts as diverse as Richie Hawtin, Visionquest, Fatboy Slim, Above & Beyond, Chase & Status, Dirtybird Players, Knife Party, Groove Armada, Sub Focus, Carl Craig, Simian Mobile Disco and Steve Aoki. n We run annual parties at IMS
“Mixmag has arranged bespoke club nights, launch parties and UK wide tours for a wide range of brands including Calvin Klein, Samsung, Monster, Budweiser, Smirnoff, Disney, Paul Mitchell, Bacardi, Subspecies, Jagermeister, Penguin Clothing and more.”
in Ibiza, ADE in Amsterdam and during Miami Music Week. Mixmag is the only brand to host three arenas at Creamfields (the UKs biggest dance event), have a media partnership with Stereosonic (Australias biggest dance event) and host an arena at Ultra (America’s biggest dance event)
n To discuss sponsorship opportunities contact nick@mixmag.net
FASHION Mixmag has continually been at the forefront of breaking new musical talent and championing cutting edge artists. And we’ve taken this ethos into our newly launched fashion pages. Featuring artists such as Bas Kosters, a designer bridging the gap between music and fashion, as well as some of the hottest models from the catwalk, Mixmag fashion is about the latest underground trends and the talent wearing them. As our Armani A/X in-store style campaign shows, there is now a huge window of opportunity within our fashion advertorial package to push brands through every aspect of our editorial. You can count on maximum exposure across all our social media channels, including massive reach through our YouTube channel MixmagTV which offers the opportunity of sponsored video content to support your campaign.
n To discuss sponsorship opportunities contact juliet@mixmag.net
Mixmag digital app n A digital replica of the world’s best selling dance magazine n 75,000 subscribers worldwide n Available on Android and Apple devices n Ability to read the magazine and listen to the free mix anywhere in the world
Mixmag global app
n A free, fortnightly dance music app aimed at the international dance music community n Free to anyone with Android or Apple devices n Nearly 100,000 subscribers in it’s first two months n Readers in every continent of the planet n News, charts, video, tech, fashion, interviews and more every two weeks Cover stars and exclusive interviews have included Daft Punk, Tiesto, Armin van Buuren and Swedish House Mafia
overseas licences n Mixmag Ibiza - staff offices,
dedicated writers and Ibiza specific microsite ran from the island itself n Mixmag Brazil - offices, print magazine, website and events in Sao Paolo n Mixmag France - a French language website with specific club info and news targeted to French speaking dance music fans n Mixmag UAE - Mixmag begins a new print magazine and website in our Dubai offices from summer 2013
“Mixmag’s UK offices are just one of five around the world”
n To discuss opportunities contact nick@mixmag.net
mixmag holiday n Mixmag hosts an annual trip to Ibiza for our readers n Now in its fifth year the Mixmag Ibiza holiday takes 250 - 350 people to Ibiza, arranging all their accommodation, club nights and VIP tickets n Mixmag Holidays is looking into adding Amsterdam and Croatia to its potential holidays in the coming months
n To discuss sponsorship opportunities contact juliet@mixmag.net
specs & schedule SCHEDULE Mixmag
Ad deadline
On-sale date
Sep-13
25 July 2013
15 August 2013
Oct-13
28 August 2013
19 September 2013
Nov-13
26 September 2013
17 October 2013
Dec-13
31 October 2013
21 November 2013
Jan-14
21 November 2013
12 December 2013
PAGE DIMENSIONS: Page Bleed: 306 x 236mm Trim: 300 x 230mm Type: 275 x 200mm Half-page vertical Bleed: 306 x 108mm Trim: 300 x 105mm Type: 286 x 90mm
Quarter-page box Type: 134 x 96mm
Half-page horizontal Bleed: 150 x 236mm Trim: 148 x 230mm Type: 127 x 200mm
Digital file requirements: * Files must be PDF version 1.3 * All files to be supplied as composite CMYK * Files must be at least 300dpi
DPS Bleed: 306 x 466mm Trim: 300 460mm Type: 275 x 436mm Please supply as two pages.
Quarter-strip horizontal Type: 65 x 200mm Quarter-strip vertical Type: 275 x 46mm
n Advertising will be accepted in Pass4Press PDF format; copy supplied outside the high-res PDF format will not be accepted. The Pass4press job options file can be downloaded from www. pass4press.com and placed in your Acrobat Distiller settings folder. Artwork should be emailed to katie@mixmag.net or sent to Katie Scrafton, Mixmag, 90–92 Pentonville Road, London, N1 9HS