The world’s biggest
d a n c e m u s i c a n d CLUBBING m a g a z i n e
media kit 2012
The world’s biggest
d a n c e m u s i c a n d CLUBBING m a g a z i n e
welcome to mixmag: The world’s biggest dance music and CLUBBING magazine From traditional hot-spots like London, Berlin and Ibiza, electronic music is now exploding everywhere: from South America and Eastern Europe to Las Vegas and Japan. And one brand is at the centre of it all. Mixmag is the world’s biggest dance music and clubbing magazine, (readership 190,00, ABC audited circulation 20,817), the biggest and most vital online presence and the force behind events from club
tours and huge parties in Los Angeles and Ibiza to word-ofmouth events in East London. Mixmag is the bible of the new dance music explosion. The world’s biggest brands know it. That’s why Armani teamed up with us this year for a six-month cross-media campaign, it’s why Smirnoff partnered with us to launch its amazing Sensation parties at the O2. It’s why Disney came to us to launch its Tron Legacy ‘R3configur3d’
soundtrack and it’s why Calvin Klein asked us to run a fashion shoot for it with hot young DJs and artists. The magazine is now available in print and digitally around the world through our iPad/iPhone/ Android app. With a colossal social media presence and website, Mixmag has the history, the authority and the creativity to give the right brands an authentic association with dance music and club culture.
plus free mix cd
mixmag monthly magazine
The world’s biggest
d a n c e m u s i c a n d CLUBBING m a g a z i n e
mixmag DIGITAL: The world’s biggest dance music and CLUBBING destination Mixmag.net Traffic 290,000 monthly unique users 650,000 monthly impressions Mixmag iPhone/iPad app: 70,000 downloaders Mixmag Social Media 197,000 Facebook Likes 86,000 Twitter followers In the past year Mixmag has transformed its digital platforms. Our audience on Mixmag.net has quadrupled, now receiving over 650,000 page impressions per month from 290,000 unique users. This is down to the original and unrivalled editorial content produced from a team of journalists, spread virally by a team of social media specialists. Mixmag TV is YouTube’s only official original content provider for dance music and is the biggest electronic music video platform on the site. It features weekly live DJ streams and more dance music TV series in the pipeline. Mixmag TV has had over 2 million views.
Our mobile app has had over 70,000 downloads, and is becoming one of the fastest selling dance music apps ever. The Facebook audience is larger and more active than ever, reaching over 864,000 people per month.
Microsite
Our Microsite, housed on Mixmag.net, is a blank canvas, ready to suit the needs of an advertiser or brand that is keen to push itself in an interactive and creative manner: It’s the best way to create a home for exciting digital content. Armani Exchange pioneered this with a team of Mixmag journalists, photographers and videographers creating unique content. Each microsite can be tailored with editorial and online content designed to specific objectives. The microsite has mechanisms to link a brand to their social network sites, allowing it to reach its target demographic through Mixmag editorial and our own social networks.
The world’s biggest
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mixmag events From huge beach parties in Miami and underground raves in East London to seasonal tours across the UK and high-profile residencies in Vegas, SĂŁo Paulo, Los Angeles, Bangkok and Ibiza: wherever they are and whatever the scale, Mixmag Events utilise the unique relationship we have with artists, venues and brand partners to create unforgettable club nights around the world. Our event partnerships have included Bacardi, Smirnoff, Paul Mitchell, Boxfresh, Samsung, Budweiser, Bench and Calvin Klein. There are many opportunities for a brand to partner up with Mixmag for a bespoke event or tour sponsorship. Contact juliet@mixmag.net for more information: 020 7078 8423 events.mixmag.net bit.ly/mixmagevents (without Flash for iPad/iPhone)
The world’s biggest
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reader profile Mixmag readers are the opinionformers and leaders in clubbing. They are the ones who make the happening music happen, and the cool products cool within their peer group. They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early, and they move on before it starts to go cold . Our demographic spans young budding bedroom DJs through to accomplished producers. They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They’re the biggest downloaders of music in the UK. The median age of a Mixmag reader is 24 (72% male, 28% female) and they tend to be urban and single. They have a high disposable income and a high propensity to spend it on: Nights out Clothes Music The latest mobile phones and MP3 players Nearly 80% do not read another music magazine, and they spend little time watching TV, especially at weekends.
The world’s biggest
d a n c e m u s i c a n d CLUBBING m a g a z i n e
production schedule Mixmag
Ad deadline
On-sale date
Dec-12
25 October 2012
15 November 2012
Jan-13
29 November 2012
20 December 2012
Feb-13
27 December 2012
17 January 2013
The world’s biggest
d a n c e m u s i c a n d CLUBBING m a g a z i n e
rate card: mixmag 1
1. Double-page spread: £7,163 2. Single page: £4,005 3. Half-page vertical or horizontal: £2,567 4. Quarter page box: £1,539 *All guaranteed positions + 10% Except: IFC single: £6,367 IFC double: £8,900 IBC: £5,836 OBC: £7,959 1st DPS: £8,489 Advertorial costs: Full page: £3550 DPS: £5550
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Loose inserts: £40 per thousand Bound-in inserts: £65 / thousand (based on a 50,000 print run) AGENCY COMMISSION: 10% For further information, or to book an advert, call Juliet Cromwell on 020 7078 8423 or email juliet@mixmag.net 3
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rate card: mixmag.net 1. Leaderboard banner for 2 x weeks: £790
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2. MPU banner for 2 x weeks: £1050
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3. Hotbox Click-through buttons to microsite/ advertorial cost TBC 4. High Impact Advertising Large expanding ads in prime positions. Cost TBC 5. Skin for one week £2,200
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6. Full site takeover Leaderboard and background skin for 1 x week: £2950
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ad specs: mixmag PAGE DIMENSIONS:
Digital file requirements:
Page Bleed: 306 x 236mm Trim: 300 x 230mm Type: 275 x 200mm
* Files must be PDF version 1.3 * All files to be supplied as composite CMYK
Half-page vertical Bleed: 306 x 108mm Trim: 300 x 105mm Type: 286 x 90mm Half-page horizontal Bleed: 150 x 236mm Trim: 148 x 230mm Type: 127 x 200mm DPS Bleed: 306 x 466mm Trim: 300 460mm Type: 275 x 436mm Please supply as two pages. Quarter-page box Type: 134 x 96mm Quarter-strip horizontal Type: 65 x 200mm Quarter-strip vertical Type: 275 x 46mm
* Files must be at least 300dpi Advertising will be accepted in Pass4Press PDF format; copy supplied outside the high-res PDF format will not be accepted. The Pass4press job options file can be downloaded from www.pass4press.com and placed in your Acrobat Distiller settings folder. Artwork should be mailed to juliet@ mixmag.net or sent to Juliet Cromwell, Mixmag, 90–92 Pentonville Road, London, N1 9HS
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ad specs: mixmag.net 1
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Ad Positions and Dimensions: 1. Leaderboard (728 x 90 px) 2. Hotbox (left) (219 x 146 px) 3. Hotbox (right) (219 x 146 px) 4. MPU (300 x 250 px) 5. Skin (1800 x 1200 px) Skin sits behind the website. Page content width is 980 px. Width of gutters either side of website is 160 px x 600px but artwork should sit within 140px.
Additional Notes:
1. Acceptable image formats: .gif, .jpg, .swf or .png. Animation allowed. 2. Any additional files (either .swf or .fla) MUST either load ‘politely’ (i.e. not start loading until the hosting page has fully loaded), or be prompted by user interaction (on_mouseover/on_click). 3. Any audio must be userinitiated on_click. A clear on/off or mute button must be present (initially off). 4. If expansion is on_mouseover, collapse must be on_mouseout. An obvious close or collapse button is required if expansion is on_click. 5. All creatives submitted should be fully tested in Internet Explorer, Firefox, Opera, Safari and Google Chrome. 6. Please ensure that any ads submitted in .swf format are embedded with the click-through URL. If you’re supplying a .gif or .jpg, please provide us with the destination URL. 7. All creatives are subject to approval. Development Hell reserves the right to reject ads arbitrarily and to withdraw ads in the event of significant adverse user feedback.