Tanzania (Devcom Report)

report by Mick Basa

Tanzania

Broadcasting Media

Largest coverage.

More cost-eective and appropriate medium for information dissemination.

But lacks interactive features and program choice.

Radio & TV Broadcasting • Effective use meets range of ICT applications beyond regular news and entertainment • These include community radio stations that broadcast information about food security and health, and the use of satellite broadcasting for distance education.

• Most such facilities are privately owned but a few are owned by local district councils, universities, churches or communities (Kapange 2002) • Traditional media such as radio have remained popular and are useful for dissemination owing to their wide coverage, affordability, and appropriateness.

Mobile Cinema Mobile Advertising Cinema Outdoor Marketing & Promotion Videos for Farmer & Development Internet

Alternative & New Media

Tanzania

Mobile Cinema

Mobile Cinema

Mobile Cinema

Mobile Cinema • Run by private operators, church organizations and some government ministries.

• Provides unique opportunity to reach a rural and down-market audience through this powerful medium • Targets men and women in equal proportion, and children • Unique opportunity to spread messages

Mobile Advertising Cinema • IPL Mobile Advertising Cinema, is the latest mobile cinema • it presents a unique opportunity for urban and rural markets by enabling advertisers to channel audiovisual messages, programmes and consumer product knowledge in Tanzanians.

Outdoor Marketing and Promotion • Outdoor promotional marketing, also known as direct marketing, is used to focus on a person-toperson basis. • Its use in Tanzania has been limited in the past but is now changing with the emergence of promotional companies. • The benefits of direct marketing include not only in introducing brands to consumers but also building and maintaining longterm brand growth.

Videos for Farmer Empowerment • Community video programmes and theater complement each other • Theater is used mainly to identify a problem solving because it shows realities and viewers can replicate the idea • NGOs collaborate and produce videos in the rural communities where they are operating and show these in neighboring villages

Videos for Farmer Empowerment • Community video programmes and theater complement each other • Theater is used mainly to identify a problem solving because it shows realities and viewers can replicate the idea • NGOs collaborate and produce videos in the rural communities where they are operating and show these in neighboring villages

Internet • De Facto source of news used

by Tanzanian citizens and other institutions to access information ignored by owners and editors of well-established newspapers, television and radio stations.

• Michuzi’s blog has been visited by more than 3 million bloggers since 2007

Kwaheri!