report by Mick Basa
Tanzania
Broadcasting Media
Largest coverage. More cost-eective and appropriate medium for information dissemination. But lacks interactive features and program choice.
Radio & TV Broadcasting • Effective use meets range of ICT applications beyond regular news and entertainment • These include community radio stations that broadcast information about food security and health, and the use of satellite broadcasting for distance education. • Most such facilities are privately owned but a few are owned by local district councils, universities, churches or communities (Kapange 2002) • Traditional media such as radio have remained popular and are useful for dissemination owing to their wide coverage, affordability, and appropriateness.
Mobile Cinema Mobile Advertising Cinema Outdoor Marketing & Promotion Videos for Farmer & Development Internet
Alternative & New Media
Tanzania
Mobile Cinema
Mobile Cinema
Mobile Cinema
Mobile Cinema • Run by private operators, church organizations and some government ministries. • Provides unique opportunity to reach a rural and down-market audience through this powerful medium • Targets men and women in equal proportion, and children • Unique opportunity to spread messages
Mobile Advertising Cinema • IPL Mobile Advertising Cinema, is the latest mobile cinema • it presents a unique opportunity for urban and rural markets by enabling advertisers to channel audiovisual messages, programmes and consumer product knowledge in Tanzanians.
Outdoor Marketing and Promotion • Outdoor promotional marketing, also known as direct marketing, is used to focus on a person-toperson basis. • Its use in Tanzania has been limited in the past but is now changing with the emergence of promotional companies. • The benefits of direct marketing include not only in introducing brands to consumers but also building and maintaining longterm brand growth.
Videos for Farmer Empowerment • Community video programmes and theater complement each other • Theater is used mainly to identify a problem solving because it shows realities and viewers can replicate the idea • NGOs collaborate and produce videos in the rural communities where they are operating and show these in neighboring villages
Videos for Farmer Empowerment • Community video programmes and theater complement each other • Theater is used mainly to identify a problem solving because it shows realities and viewers can replicate the idea • NGOs collaborate and produce videos in the rural communities where they are operating and show these in neighboring villages
Internet • De Facto source of news used by Tanzanian citizens and other institutions to access information ignored by owners and editors of well-established newspapers, television and radio stations. • Michuzi’s blog has been visited by more than 3 million bloggers since 2007
Kwaheri!