“Learn the rules like a pro, so you can break them like an artist�
- Pablo Picasso
Bee Lance
This Project Belongs to Waqood
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Bee Lance
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Bee Lance
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“Products are made in the factory, but brands are made in the mind� - walter landor
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Waqood
This Project Belongs to Waqood
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Waqood
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“Branding is deliberate differentiation� - Debbie millman
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Halawani
This Project Belongs to Waqood
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Halawani
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“What the nervous system is to the body, the brand is to a healthy organisation� - Terry Tyrell
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Lucidya Op 01
This Project Belongs to Waqood
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Lucidya Op 01
The cercle was the main elemnt of the design. All Letters
Easy To understand
Simple .. Easy .. Understandable. ÒEasy to understandÓ word LUCID, Which the brand truly stands for. The main porpuse of LUCIDYA and its services is to help the users view the market with the right perspective so i t is ÒEasiert o undestandÓ. Thus, the whole brand m ust adopt t his concept s tarting f rom the brand i dintaty ( Logo & S tationary), spreading i t to all of LUCIDYA so each brand aspect will be simple, smooth, and ÒEasyt o understandÓ. When establishing t he m ain concept of t he l ogo (easy t o understand), Word M arkÓw as f ound t o be t he b est m ethod o f design t o execute such a concept. since the concept of this direction is Òeasy to understandÓ, what w ould be a b etter way of delivering the meaning of this concept but by having the name of t he b rand easily d isplyed a s a logo i n a very simple yet a ttractive way. keeping i n mind that t he b rand i s Sage, coorporate, p ractical, and sophisticated.
For design porpuses and to balance the wight of the Letters before and after the Letter I, the letter U and the Letter C was cut.
When the Letter U was cut, it was found to be shorter than the other letters. Therefore all letters followed the Letter U in hight.
The spacing between the letters was shortened so all letter will have even spacing between them.
Keywords associated with this direction: Easy, Simple, No bother, Coorporate, Practical, Sophisticated.
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Lucidya Op 02
This Project Belongs to Waqood
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Lucidya Op 02
Crystal Clear See Through.
Clarity is one of the main concepts LUCIDYA follows. And it is what the users are looking for ÒClearview of the marketÓ. It also is the core of any social media analytics and the end results of its services. ÒCrystalC learÓi s a well known phrase used t o describe clear visions. And the logo design was fully inspired by i t. The l ogo w as d esigned as a n icon ( symbol) representing a crystal , adopting the main characteristics o f a crystel: merged t ogether, transparent, shiny. All of these characteristics were applied into the logo. However, makes i t LUCIDYA r elated i s the transparecy . No matter how many layers are in this logo, you will be able to see though it . Which is essential to LUCIDYA since no matter where the information come from or what the platforms are, you still will be able to get a clear Òsee throughÓi mage o f the market. Keywords associated w ith t his direction: Fair, Unblurred, Transparent, Clarion, Neat, Clear-cut, Coorporate, Practical, Sophisticated.
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Lucidya Op 02
Logo Shapes
Regular Black, White
Flat Colored, Black, White
Other colors might be used in the future for sub brands of LUCIDYA
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“When you look at a strong brand, you see a promise� - Jim Mullen
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Maken
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Maken
Square
Cemetric Cut
Creating the Letter M
Final Shape
Brand Shapes
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Bank AlJazeera
- Shaje’a Min Galbak Campaign
This Art work was designed to present the teams affeliated with “shaje’a min galbak” credit card program. These teams are ranked top 7 (from right to left) in Saudi Arabia. And each team is representing thier best player to attract the audiences (both Al-Jezeera bank clients and other clients) to join “Shaje’a Min Galbak” credit card program. This Project Belongs to INCOMMS
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This Project Belongs to INCOMMS
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Bank AlJazeera
- Match announcement
AlJazeera bank announces the matches through thier facebook page. In this art work, challenge is the main concept. therefore, the whole visual adopted the feeling of challenge and competition.
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Bank AlJazeera
- Smart phones campaign
90 phones are waiting for you, is the main idea of this visual. everytime Aljazeera bank clients use “Aljazeera app” or “Aljazeera online” they higher their chances of winning a smart phone (90 iphone 5s 90 Samsung Galaxy S4). So don’t hold back, the phones are waiting for you.
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This Project Belongs to INCOMMS
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This Project Belongs to Waqood
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Waqood
- Saudi national day
This art work was designed to celebrate the “Saudi National Day”. the main concept of the visual was driven from the name of the company “Waqood”. Waqood in Arabic means Fuele. And “Fuele” is the source of energy. since Waqood is a company for websites and mobile application development, the icon of the samrt phone battery was used to represent the energy. When the battery is full and green it means that the phone has been energized, and that what Waqood is aiming for, to energize the country with the service it’s providing. The color green of the Full battery was used to form the Saudi flag.
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Intimaa
- Jeddah Report traser
Intimaa is a real estate analysis company. Each year Intimaa prepares a full report about sevrel big cities in Suadi Arabia including Jeddah discussing the changes and updates of the real estate market in that particular city as well as highlighting the new opportunities for clients to seize . And before the report is delivered to their clients and potential clients , a teaser is sent to announce the arrivel of the report. When looking at the contents of the report and the detailed information it provides you then will have a new perspective of the city. The report is basically showing you around the city so you can “have a closer look at Jeddah�. From that concept the teaser was deigned.
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This Project Belongs to INCOMMS
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Closet World
- 2013 offer ad
in 2013, Closets World had enter the saudi Market with a big collection of closets and a bigger price reduction to gain a bigger market share . The ad was driven from the concept of the huge price reduction offered by Closets World. The artwork then adopted the concept by showing the offer tag bigger than the closet itself.
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tahweel pipe
- pipes catalogue
Tahweel was established in 2012. It is specialized in water pipes manifacturing. Their main competitive advantage other than strenght and long lasting was that thier pipes are Eco-Freindly and made from sustainable materials. Therefore, thier product catalogue must illustrate these competetive advantages. Since thier selling point and competetive advantage is the Eco-Freindly pipes they are manufacturing, A bamboo was found to be the perfect likening to their pipes and the easiest way to explain Tahweel’s strenght point.
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This Project Belongs to INCOMMS
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This Project Belongs to Waqood
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qatarat -
ramadan greeting card 2014
This artwork was celebrating Ramadan 2014. Ramadan is a holy month for Muslims, so when desinging a visual about Ramadan it must have a taste of hollyness in it. When dividing the artwork into 2 parts, the left part will have the product or the brand the design is for. And on the right part is the saying “Ramadan Kareem� which is a greeting for Ramdan written in Arabic Calligraphy . On the background is an image of a mosque to give the design a taste of hollyness.
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This Project Belongs to waqood
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qatarat -
lilat al-qadr greeting card
“Lilat Alqadr” is the holiest night of the holiest month (Ramadan). It is beleived that this night is peaceful and calm. Therefor, The whole idea of the artwork is to serve these 3 concepts : it’s a night, peaceful, and calm. The background is an image of the sky at night. And on top is the word “Lilat Alqadr” written in Arabic Calligraphy adopted from the image of the sky to have the same feeling. Below the calligraphy is the rest of “Lilat Alqadr” chapter from quran: 97:1 We sent this (the Holy Koran) down on the Night of Honor. 97:2 What could let you know what the Night of Honor is! 97:3 The Night of Honor is better than a thousand months, 97:4 in it the angels and the Spirit (Gabriel) descend by the permission of their Lord upon every command. 97:5 Peace it is, till the break of dawn.
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Lexus -
ramadan Posts
In Ramdan 2015, Lexus has started a series of posts highlighting the importance of this holy month. Each post was posted on their social media pages (facebook & Instagram). The Total number of posts was 12.
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Lexus -
Eid Alfitr
This Artwork was designed for Lexus to celebrate Eid Al-fitr 2015. It was used in different mediums including social media and website.
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Web Design
Waqood.sa
Takki.com Comming soon
This Project Belongs to waqood
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Web Design
thearabianfalcon.com
iclick-sa.com
This Project Belongs to waqood
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app Design
OneGram App
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Design process
This Project Belongs to waqood
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Clients
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