Future Fuel of
Future of Fuel is a quarterly newsletter produced by the Department of MLGW Energy Resources
Fall 2015
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Governor’s Environmental Stewardship Awards Facts that Fuel the Decision to Switch to CNG American Public Gas Association: CNG Marketing and Sales Award
2015 Governor’s Environmental Stewardship Awards Alonzo Weaver, Vice President of Engineering and Micheal Taylor, Assistant Manager of Commercial and Industrial Care accepted the award from Robert Martineau, Commissioner of Environment & Conservation and Governor Haslam, on behalf of MLGW at a luncheon held on June 23, 2015 at Ellington Agricultural Center in Nashville, TN
Future of Fuel is a quarterly publication of MLGW Energy Resources. Additions, omissions, inquiries and revisions, contact Allison J. Fouche’, Strategic Marketing Coordinator CNG , cng@mlgw.org
Jerry Collins, President & CEO, Christopher Bieber, VP of Customer Care, Allison Fouche’, Strategic Marketing Coordinator, Michael Taylor, Asst. Manager of Commercial and Industrial Customer Care, Virgil Deans, Manager, Gas Engineering and Operations, Derwin Sisnett, MLGW Board Chairman, Alonzo Weaver, VP Engineering and Operations
CNG Marketing Program Awarded for Recent Growth MLGW recently won the American Public Gas Association’s (APGA) 2015 Marketing & Sales Award for the Compressed Natural Gas Strategic Plan at APGA’s Annual Conference in Broomfield, Colorado. The APGA Marketing and Sales Award is an annual award to recognize public natural gas systems who have worked hard to market natural gas this past year. The strategic plan consists of eight drivers to increase awareness of CNG as a transportation fuel in our community. Program Objective: To enable the businesses and residents of Memphis and Shelby County to convert from gasoline and diesel to natural gas as a vehicle fuel resulting in an improved quality of life through fuel cost savings and improved air quality. Mission: Enabling the conversion from gasoline and diesel to natural gas has many components including providing education, support, guidance, expertise, as well as fueling solutions. Expertise: MLGW saw the need to cultivate the CNG market and in September 2014, MLGW Energy Resources hired a Strategic Marketing Coordinator to help promote and educate about the benefits of CNG. Education: To address questions and better familiarize the Memphis market about the benefits of CNG, a CMAQ Funding Talk and a Future of Fuel event were held to help educate and promote the usage of CNG. Stations: In October 2014, MLGW opened its second compressed natural gas fueling station and MLGW enabled on-site private fueling for one of our customers. Leading by Example: MLGW currently has 101 CNG vehicles and four CNG trailers in its fleet and that number is growing each year. In 2014, our fleet displaced 37,356 gallons of gasoline and 107 short tons of greenhouse gas. Marketing: A strategic marketing plan was also created and the following tactics were used to gain awareness of CNG in the greater Memphis region: billboards, newsletter, collateral, and media. Alliances: MLGW created strategic alliances with like-minded groups, agencies, movements, companies, etc., to garner support and expand our ability to illicit change. Price: MLGW’s prices are not just lower than diesel, CNG prices are 30 percent lower than other fueling stations in surrounding areas to help encourage adoption.