DISCUSSION ON THE THEME OF THE BOOK
ATTENTION FACTORY
6:00 PM
Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
E-Launch of the Book and Address by the Author Mr Matthew Brennan Author & International Speaker
In conversation with the Author Mr Kiruba Shankar CEO, Business Blogging & Founder Director, F5ive Technologies
Mr Naru Radhakrishnan Independent Consultant
Q&A Session 7:30 PM
WEDNESDAY
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SEP 15, 2021 | 6.00 PM IST
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profile
SYNOPSIS Before its ban, TikTok enjoyed tremendous reach and popularity in India. It remains a hugely influential app worldwide— one where trends are created, songs become chartbusters and celebrities are born. It is undeniable that TikTok has been instrumental in shaping our behavior on social media, but how much do we know about the app or the people behind it?
Matthew Brennan not only tells us the story of TikTok but also demystifies the technology behind an app that has taken over the world. For the first time ever we meet the people behind ByteDance, TikTok’s parent company, and follow their journey as they create this legendary app. Attention Factory is a must-read for anyone who is interested not only in TikTok, but also in how the internet & technology work.
AUTHOR
SPECIAL INVITEES
KIRUBA SHANKAR
MATTHEW BRENNAN Matthew
Brennan
is
an
author
and
Kiruba
Shankar
is
CEO
of
NARU RADHAKRISHNAN
Business
I started as Brand Manager in Indian FMCG Giant -
internationally recognised speaker who
Blogging & founder Director of F5ive
CavinKare.
specialises
Technologies.
of
revolutionised haircare marketing - launched shampoos
Internet
in sachets to drive penetration among untapped lower
digital
income TA, converted village households into cottage
in
Chinese
mobile
internet
technology and innovation. His opinions
work
have
space
featured
including Journal,
across
Bloomberg, The
global
The
media,
Wall
Economist,
Street
BBC,
The
Financial Times and Forbes. For several years, his company China Channel has organised digital
the
largest
marketing
annual
conference
WeChat in
China
He
has
experience and
strategies
24
in
the
helps
for
large
years
craft firms.
He
has
consulted for leading brands such as British
Council,
Dominos
Pizza,
Murugappa Group, Mahindra Group, Sterling
Holidays,
Larsen
&
Toubro
and The Hindu Newspaper Group.
Matthew
has
presentations
delivered for
dozens
many
of
prestigious
the
President
of
the
Professional Speakers Association. As a
global
professional
specializing in Digital Excellence and
Walmart,
Digital Selling, he has delivered over
LinkedIn,
Boston
Consulting Group and more. Originally
700
from London, England, Matthew speaks
corporate events across 21 countries.
fluent
More
based
Mandarin in
Chinese
mainland
having
China
for
been
sixteen
talks
about
at
him
conferences
as
a
and
speaker
at
www.Kiruba.Pro.
and
his
information speaking
about
Matthew
career,
http://matthewbrennan.info/.
visit:
been
a
technology
newspapers
team
that
to take on multinationals etc. Joined WPP in 1994 and continually advanced within the group in Asia. The common thread of my career has been: remaining focused on Large CPG majors UL &
emerging
markets
in
Asia
that
included
large
geographies like China and India, helping clients move with times from legacy marketing to digital age My career is unique in being about a 3rd from each of Creative(Ogilvy),
Media(GroupM)
and
Data(Kantar)
areas. The key highlight of my career was setting up Media
Purchases,
Operations
to
Media
deliver
Planning
Scale
&
and
Simplicity,
Media Delivery
excellence and Digital Migration for P&G in Greater
remit,
He has authored five books and has more
early
China and involvement in rest of Asia. In my current
years. For
the
speaker
companies, including Google, Tencent, Visa,
of
factories to avail tax benefits that gave us cost benefit
in
is
part
P&G, handling operation of large scale, being involved
for international brands.
Kiruba
Was
columnist
such
as
for
Business
I
am
working
with
Facebook,
and
industry bodies like MMA to create planning, operations and
evaluation
framework
to
integrate
mobile
advertising into multi-media planning.
Standard, Financial Express and The Management experience in a NYSE listed organization
New Indian Express.
exposed
Kiruba has been teaching for 18 years and
is
a
Professor
of
Digital
me
to
Corporate
Governance,
I
am
adept
at
navigating
through
Marketing. He has taught at leading
networked
B-Schools.
and in multi-cultural environment.
In the weekends, Kiruba heads to his village
where
he
passionately
pursues organic farming at Vaksana Farms, his 13 acre farm.
CSR,
ER,
Compliance and Commercial best practices
I
am
organisation,
involved
in
working
Industry
complex
across
bodies
like
and
time-zones
the
MMA,
Advertising Association where I speak routinely and am part of jury for numerous awards. I also advise few start-ups pro-bono to product and marketing strategy.
Outside of work, I am marathoner, long distance biker and do these keep me fit and active.
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