WOMEN'S BUSINESS FORUM
When women come together magic happens Tue, 16th Nov 2021 6:00 pm to 7:00 pm Ms Neela Kaushik Founder, GurgaonMoms
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6:00 PM
Welcome Address
Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Opening Remarks by the Chairperson Address by the Speaker Discussion and Q&A with the Special Invitees
Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast
Ms Neela Kaushik Founder, GurgaonMoms
Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS
Ms Babita Baruah Managing Partner, GTB India. A WPP Unit
Concluding Remarks by the Chairperson 7:15 PM
Ms Mythili Chandrasekar
Vote of Thanks Share your questions by SMS/Whatsapp to 98401 23906
Speaker
Neela Kaushik is a Digital Strategist and accomplished community specialist. She is also the founder
of
GurgaonMoms
–
a
37K
+
strong
community
for
women
in
Gurgaon-NCR.
The
community is one of the highly engaged support networks for women in India, offering support, resources, prestigious
opportunities annual
and
event,
interactions.
“The
Mom
She
Achievers
has
also
Summit”
conceptualized that
celebrates
and the
launched
courage
a
and
passion of women of impact – both in the spotlight and on the sidelines. It has now become the
Neela Kaushik
largest and most popular mom event in India."
Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National
Chairperson
Planning
Director,
J
Walter
Thompson,
India.
Currently
freelance
Strategy
and
Research Consultant. Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.
Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and
beverage,
personal
products,
education,
technology,
automotive;
new
product
development, premiumisation, portfolio planning and digital strategy. Created over 80 hours of training material. Initiated and steered Coffee and Donuts with JWT Planning. Published
Mythili Chandrasekar
over
75
articles
in
leading
Indian,
US
and
UK
media.
Repository
at
www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit. Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music. Took short breaks from advertising to write for UNICEF and in dotcom
Specialties: cultural
and
Brand
strategy,
ethnography
integrated
research,
marketing
new
product
communication, development
knowledge curation, content creation, writing, teaching.
insight
and
mining,
portfolio
socio-
planning,
EDUCATION -PhD - Communication, Dept of Mass Media & Comm. Studies, University of Madras, 2007 -Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004
Special Invitees
-M.A. Communication, University of Madras – 1988
EXPERIENCE 2014
onwards:
Founder
–
Director,
Curious
People
(a
C4D
project)
and
free-lance
advertising/ communication consultant 2001 onwards in Academia: Guest Faculty at CEG, Anna University, Dept of Science & Tech Communication, Madras University, WCC, Loyola, NIFT and MOP colleges. Subjects: branding, communication, advertising and creative strategy 1988- 2001 Advertising industry: Worked in the creative departments of leading advertising agencies in Chennai, Bangalore, Delhi, Coimbatore & Hyderabad across leading agencies including Artig, Insight, Euro RSCG and Mudra Communications. Held leadership positions in
Dr Lata Rajagopalan Kumar
the creative depts. Handled national accounts like Henkel, Cavin Care, TI Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC, Mysore Silks, Crocodile and HMT. Won awards at the regional and national levels for advertising creativity and brand communication.
PAPERS PUBLISHED Written and published papers in Communication, CSR & Marketing/Advertising for Development within India at national and international conferences.
OTHER INTERESTS Sports- Former ranked tennis player, represented Madras University and TN State. Won All India Inter University tournament & Bronze at the National Games. Keen interest in classical arts and reading.
In her 24th year in the industry and with WPP, Babita Baruah now leads GTB India as Managing Partner. She joined HTA ( Wunderman Thompson ) in Kolkata in 1996. Over the years, she took on roles
in
the
agency’s
Mumbai
and
Delhi
offices,
as
well
as
working
with
the
Wunderman
Thompson Unilever team in Bangkok on Sunsilk and Lux. Her portfolio and experience extends across categories in FMCG, Finance, Technology. Besides being part of global agency teams on Nestle, Johnson and Johnson and Radiant & Knorr in Unilever.
She
led
the
team
on
Nokia
India,
before
moving
on
to
setting
up
a
dedicated
integrated solutions team for PepsiCo, India, in 2016. Babita is passionate about the intersection of consumer behaviour, culture and technology, leading to creative solutions that shift the needle for the brand and business. Collaboration with WPP and non WPP partners has been key to her business relationships. She believes in the power of influence of the communication industry towards a purposive future.
Babita Baruah
In 2004, Babita was one of the 12 Indian women to be selected for the prestigious British Chevening scholarship in the U.K, on Women and Leadership. In 2016, she was invited to Harvard Business School as a speaker on Trends in India Marketing, in the India Conference. In 2017, Babita was invited to speak on Women as Professionals, at the Women Influence Forum in Geneva. Babita is driven by her efforts on diversity, mentoring young professionals, engagement with management institutes, initiatives for making the workplace culture conducive to inspired talent and strong partnerships. She has initiated programmes like SheHour, with her team, to connect and empower women at work in her workplace. She lives in Gurgaon with her husband, and her fifteen year old daughter, Joya.
CONNECT WITH US CLICK TO VIEW Email Address mma@mmachennai.org
Phone Number 044 - 28291133 / 28291166
Website www.mmachennai.org
MADRAS MANAGEMENT ASSOCIATION