Branding Strategies for MSME
6:00 PM
Welcome Address Mr M Selvam Chairman MMA Attur Chapter
Opening Remarks Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Introduction of the Speaker Mr S Mohan Chairman MMA Salem Chapter
Address by the Speaker Ms Bhuvana Rajaram Founder Beautiful Times
Ms Bhuvana Rajaram Founder Beautiful Times
THURSDAY SEP 16, 2021 | 6.00 PM
Q&A Gp Capt (Dr) R Venkataraman General Manager, MMA
7:20 PM
Vote of Thanks Mr K V Ganesan Chairman MMA Namakkal Chapter
ZOOM Online Meeting Meeting ID: 811 4286 7864
Share your questions by SMS/Whatsapp to 98401 23906
Passcode: 615776
MADRAS MANAGEMENT ASSOCIATION
SYNOPSIS
The talk will cover simple and doable methods of branding strategies for MSMEs which will help to differentiate themselves and attract prospects. It will address how content, brand and marketing are interrelated and how if blended well they can unlock a plethora of possibilities for your businesses. It will show you how this can
be
accomplished
with
your
existing
resources
and
without
any
extra
expenditure. Some of the specific aspects that we will cover are: • The role of content marketing and what exactly it is • How you can leverage social media for your advantage • Types of content collaterals that are suitable for your organization • How a delightful customer experience is the biggest branding tool • How you are a brand and not just a business
SPEAKER
profile
BHUVANA RAJARAM Bhuvana
Rajaram
is
the
Founder
of
Beautiful
Times,
which
is
a
Content
and
Communications boutique outfit. She is an independent writer who has 30 years of writing
experience
and
is
presently
an
active
blogger,
also
partnering
with
organizations in setting up their digital content strategy. She has 20 years of corporate work experience spanning the PAN Indian Tractor firm TAFE and the IT global organization Cognizant Technology Solutions. She has extensive experience championing
several
global
content,
brand
and
marketing
initiatives
and
has
travelled to the United States to work at client sites and also organize several flagship events coast to coast. She passionately writes about lifestyle themes, content
strategies
and
how
to
develop
and
grow
in
one’s
career
through
her
website: http://beautifultimes. Her passion for the English language results in short YouTube videos on fascinating English expressions and idioms.
Mr D Venkateswaran Chairman, MMA Erode Chapter
Brigadier B Narayanaswamy Co-Chairman, MMA Trichy Chapter
Mr R Mananathan Chairman, MMA Puducherry Chapter
Mr S Mohan Chairman, MMA Salem Chapter
Mr M Selvam Chairman, MMA Attur Chapter
Mr K V Ganesan Chairman, MMA Namakkal Chapter
MADRAS MANAGEMENT ASSOCIATION