WOMEN'S BUSINESS FORUM
MY TRYST WITH ENTREPRENEURSHIP A ROLLER COASTER RIDE 6:00 PM
Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Opening Remarks by the Chairperson Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast
Address by the Speaker Ms Richa Bajpai Co-Founder - Goodera, Campus Fund
Discussion and Q&A Concluding Remarks by the Chairperson
Ms Richa Bajpai Co-Founder - Goodera, Campus Fund
Ms Mythili Chandrasekar
7:20 PM
Vote of Thanks
TUESDAY JUL 20, 2021 | 6.00 PM
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FOUNTAINHEAD OF EXCELLENCE
SYNOPSIS It's a roller coaster ride. It's like taking the tiger by it's tail - as the highs are the highest that you would ever see and the lows are just abysmal. And yes - entrepreneurship is a tough and lonely journey, and therefore should be taken up only when you are passionate about it and are willing to give at least a decade of your life to it, with no guarantee of success. It's not quick money, it entails a lot of blood, sweat, tears, and perseverance. A lot of success stories are shared, but the failures go unnoticed....even when there is only 0.1% chance of a startup succeeding!
profile
But yes! Its the joy of building something from nothing and seeing your baby grow...that's what keeps one motivated.
Richa
SPEAKER
CHAIRPERSON
RICHA BAJPAI
MYTHILI CHANDRASEKAR
co-founded
technology
Goodera
company
-
that
A
global
helps
large
Over
35
years
in
Consumer
enterprises, measure and manage the impact
Walter
of
Research Consultant.
their
CSR
Goodera
&
Sustainability
manages
more
than
initiatives.
$250mm
of
Behaviour
and
Brand
Strategy.
Recently retired as Senior VP and National Planning Director, J
Work
Thompson,
spans
India.
cities
Currently
across
India,
freelance
and
Strategy
and
ranging
from
categories
development capital on behalf of its clients.
talcum powder, deodorants and shampoos, through pesticides,
Goodera also raised $18mm+ since inception in
sanitary ware and education to foods, beverages, telecom and
2014 from the likes of Omidyar Network, Teneo
cars.
Ventures amongst others. Started in India and
PepsiCo among many others.
then
expanded
to
US,
Europe
&
UK.
Richa
stepped down from her Co-CEO and Board role
in
years!
June
2019
which
to
take
includes
a
a
break
pivot)
(after
and
hit
10 the
Clients
include
Ford,
ITC,
Unilever,
Hero
Motocorp
Career Highlights Created thinking frameworks, models and brainstorming tools in
a
variety
of
verticals:
food
and
beverage,
products, education, technology, automotive;
refresh button.
and
personal
new product
development, premiumisation, portfolio planning and digital Richa has served on the Investment Committee
strategy.
of Creator Fund - the Dorm Room Fund (DRF)
Created over 80 hours of training material.
equivalent
Initiated and steered Coffee and Donuts with JWT Planning.
backed
for
by
the
European
Founders
and
Factory
UK
and
region, Schmidt
Published
over
75
articles
in
leading
Indian,
US
and
Futures. Richa strongly felt that there is a huge
media. Repository at www.povfromindia.blogspot.com
gap and a need to support Student Startups in
Created
India (being one herself, starting-up while in
toolkit.
final
Won
birth
year of
of
engineering),
Campus
Fund
in
which July
led
2020
to -
the DRF
equivalent for India.
the
2008,
Brand
Chakras
Patricia
winning
Mann
a
™
a
Award
bursary
to
first-of-its-kind
for
Women
the
UK
proprietary
Marketers,
Executive
UK,
Marketing
Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian
Richa has also been advising a boutique PE firm headquartered in London, called Blue Knot Partners.
musicians) a coffee table book on the maestroes of carnatic music. Took short breaks from advertising to write for UNICEF and in
Richa is a graduate from the London Business
dotcom
School and an electrical engineer by training.
Specialties:
She has also been recognized by Forbes as
communication, insight mining, socio-cultural and ethnography
part of their 30u30 India & Asia list and also by
research,
MIT Innovators under 35 list.
knowledge curation, content creation, writing, teaching.
new
Brand
product
strategy,
development
MADRAS MANAGEMENT ASSOCIATION
integrated
and
marketing
portfolio
planning,