My tryst with Entrepreneurship - A roller coaster ride - 20 Jul 2021

WOMEN'S BUSINESS FORUM

MY TRYST WITH ENTREPRENEURSHIP A ROLLER COASTER RIDE 6:00 PM

Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

Opening Remarks by the Chairperson Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast

Address by the Speaker Ms Richa Bajpai Co-Founder - Goodera, Campus Fund

Discussion and Q&A Concluding Remarks by the Chairperson

Ms Richa Bajpai Co-Founder - Goodera, Campus Fund

Ms Mythili Chandrasekar

7:20 PM

Vote of Thanks

TUESDAY JUL 20, 2021 | 6.00 PM

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FOUNTAINHEAD OF EXCELLENCE

SYNOPSIS It's a roller coaster ride. It's like taking the tiger by it's tail - as the highs are the highest that you would ever see and the lows are just abysmal.

And yes - entrepreneurship is a tough and lonely journey, and therefore should be taken up only when you are passionate about it and are willing to give at least a decade of your life to it, with no guarantee of success. It's not quick money, it entails a lot of blood, sweat, tears, and perseverance. A lot of success stories are shared, but the failures go unnoticed....even when there is only 0.1% chance of a startup succeeding!

profile

But yes! Its the joy of building something from nothing and seeing your baby grow...that's what keeps one motivated.

Richa

SPEAKER

CHAIRPERSON

RICHA BAJPAI

MYTHILI CHANDRASEKAR

co-founded

technology

Goodera

company

-

that

A

global

helps

large

Over

35

years

in

Consumer

enterprises, measure and manage the impact

Walter

of

Research Consultant.

their

CSR

Goodera

&

Sustainability

manages

more

than

initiatives.

$250mm

of

Behaviour

and

Brand

Strategy.

Recently retired as Senior VP and National Planning Director, J

Work

Thompson,

spans

India.

cities

Currently

across

India,

freelance

and

Strategy

and

ranging

from

categories

development capital on behalf of its clients.

talcum powder, deodorants and shampoos, through pesticides,

Goodera also raised $18mm+ since inception in

sanitary ware and education to foods, beverages, telecom and

2014 from the likes of Omidyar Network, Teneo

cars.

Ventures amongst others. Started in India and

PepsiCo among many others.

then

expanded

to

US,

Europe

&

UK.

Richa

stepped down from her Co-CEO and Board role

in

years!

June

2019

which

to

take

includes

a

a

break

pivot)

(after

and

hit

10 the

Clients

include

Ford,

ITC,

Unilever,

Hero

Motocorp

Career Highlights Created thinking frameworks, models and brainstorming tools in

a

variety

of

verticals:

food

and

beverage,

products, education, technology, automotive;

refresh button.

and

personal

new product

development, premiumisation, portfolio planning and digital Richa has served on the Investment Committee

strategy.

of Creator Fund - the Dorm Room Fund (DRF)

Created over 80 hours of training material.

equivalent

Initiated and steered Coffee and Donuts with JWT Planning.

backed

for

by

the

European

Founders

and

Factory

UK

and

region, Schmidt

Published

over

75

articles

in

leading

Indian,

US

and

Futures. Richa strongly felt that there is a huge

media. Repository at www.povfromindia.blogspot.com

gap and a need to support Student Startups in

Created

India (being one herself, starting-up while in

toolkit.

final

Won

birth

year of

of

engineering),

Campus

Fund

in

which July

led

2020

to -

the DRF

equivalent for India.

the

2008,

Brand

Chakras

Patricia

winning

Mann

a

™

a

Award

bursary

to

first-of-its-kind

for

Women

the

UK

proprietary

Marketers,

Executive

UK,

Marketing

Programme, in Stanford.

Co-authored "Voices Within"(with two leading South Indian

Richa has also been advising a boutique PE firm headquartered in London, called Blue Knot Partners.

musicians) a coffee table book on the maestroes of carnatic music.

Took short breaks from advertising to write for UNICEF and in

Richa is a graduate from the London Business

dotcom

School and an electrical engineer by training.

Specialties:

She has also been recognized by Forbes as

communication, insight mining, socio-cultural and ethnography

part of their 30u30 India & Asia list and also by

research,

MIT Innovators under 35 list.

knowledge curation, content creation, writing, teaching.

new

Brand

product

strategy,

development

MADRAS MANAGEMENT ASSOCIATION

integrated

and

marketing

portfolio

planning,