IS TH . K O H.. BO T E ON TH M
Different themes; One objective
READ & GROW Interesting books… Accomplished authors… Meaningful perspectives
THIRD FRIDAY. EVERY MONTH.
22 OCT 2021 (6PM – 7.15PM)
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6:00 PM
Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director, Madras Management Association
Mr Rajesh Srinivasan Marketing, Branding and Business Growth Strategist
In conversation with Special Invitees on the theme of the book Hooked (How to Build Habit-Forming Products?) Mr Saurabh Bajaj Head - Marketing, Britannia Industries
Mr Yaagneshwaran Ganesh Director - Marketing, Avoma
Q&A Session
ZOOM Online Meeting Meeting ID: Passcode:
7:15 PM
Vote of Thanks
Rajesh Srinivasan Rajesh Srinivasan is a Modern Marketing, Branding and Business Growth Strategist. He is the Founder of Mindful Marketing - a boutique consulting firm through which he advises CEOs on business growth and brand strategy. Rajesh Srinivasan has extensive industry experience of over 20 years in the real estate, hospitality, and advertising industry. He is an alumnus of the Indian Institute of Management (IIM), Lucknow, and was the Topper of the Batch. Author of two books – “Growth Nuggets” and "Marketing Success Formula". Co-authored two books "Shifting Gears" and "Stay Hungry; Stay Bullish". Featured on Economic Times, Business Today, The Week, India Today, Behindwoods Air and Business Standard. Rajesh has been appointed as Jury Board Member for Economic Times Most promising Tech Marketers Award – 2020 and 2021 and Realty Plus Magazine – India’s Top 50 Marketing Minds awards – 2021. Global Executive Committee Member – Della Leader’s Club. Rajesh has frequently been invited to deliver keynote sessions in various industry conferences and events. He is also the guest lecturer for Top B-schools like the Indian Institute of Management, National Institute of Fashion Technology, and MICA.
Saurabh Bajaj Saurabh Bajaj, currently the Marketing Head - Dairy at Britannia Industries Limited, holds expertise in Business Development, Sales, Marketing & Innovation. From being a Civil Engineer graduate from Delhi College of Engineering who enjoyed pure sciences & research, he went on to become a proud alumni of IIM Indore to pursue a career in marketing in FMCG. With over 17 years of experience in top companies like Britannia Industries, USL - Diageo, Mondelez (Cadbury) & Wipro Consumer Care. He has also recently been recognized as a Marketing Marvel by White Page International as the Best 50 Marketers.
https://www.linkedin.com/in/saurabhbajaj/
Yaagneshwaran Ganesh Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, an author, podcaster and a TEDx speaker. He is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals.
He is the Director of Marketing at Avoma. He enjoys helping early stage Martech startups with their content, more specially in building their narrative and category.
He is also a best-selling author of 8 books with the latest one titled 'The Collaborative Crow '.
Yaag is also the host of The ABM Conversations Podcast, the no.1 podcast for marketing and sales professionals in the B2B SaaS industry that has featured marketing hegemons such as Seth Godin, Guy Kawasaki, Rand Fishkin, David Cancel, Scott Brinker, and more.
He speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences and more
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Phone Number 044 - 28291133 / 28291166
Website www.mmachennai.org
MADRAS MANAGEMENT ASSOCIATION