WOMEN'S BUSINESS FORUM
Roads less travelled The fascinating journey of a woman who has fought all odds to succeed in a very difficult environment, to build and run an organization with over 4000 employees.
MONDAY SEP 27, 2021 | 6.00 PM Share your questions by SMS/Whatsapp to 98401 23906
Ms G Sreevidhya To Join, Click...
CEO BRIO Integrated Services
FOUNTAINHEAD OF EXCELLENCE
6:00 PM
Welcome Address
Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Opening Remarks by the Chairperson Address by the Speaker
Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS
Ms Sreevidhya CEO BRIO Integrated Services
Discussion and Q&A with the Special Invitees
Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast
Ms Babita Baruah Managing Partner, GTB India. A WPP Unit
Concluding Remarks by the Chairperson 7:15 PM
Dr Lata Rajagopalan Kumar
Vote of Thanks
Speaker
Sree vidhya is the first entrepreneur in India to head guarding and security services company , which is generally considered a male bastion. She is the CMD BRIO INTEGRATED SERVICES–AN MSME, which has 4 verticals.
Staffing
services, guarding and security services, facility management, trading division. The company serves a number of major corporates and employs around 4000 employees. She is a Member of FICCI, CII, TIE. She is a regular speaker at Universities, colleges, and TEDx. Awards and accolades. Stree Shakthi award from TIE MUMBAI, partnered by CRISIL Emerging India Award –WOMAN ENTERPRENEUR OF THE YEAR 2012.
G SREEVIDHYA
JEPPIAR ICON AWARD 2014. WOMAN ACHIEVER AWARD FROM ROUNDTABLE 42 RAJIV GANDHI SHIROMANI AWARD BEST SME AWARD-2019 Featured in national newspapers, “The Hindu, Economic Times, Indian Express and Business Line.
Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National
Special Invitees
Planning
Director,
J
Walter
Thompson,
India.
Currently
freelance
Strategy
and
Research Consultant. Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.
Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and
beverage,
personal
products,
education,
technology,
automotive;
new
product
development, premiumisation, portfolio planning and digital strategy. Created over 80 hours of training material. Initiated and steered Coffee and Donuts with JWT Planning. Published
Mythili Chandrasekar
over
75
articles
in
leading
Indian,
US
and
UK
media.
Repository
at
www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit. Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music. Took short breaks from advertising to write for UNICEF and in dotcom
Specialties: cultural
and
Brand
strategy,
ethnography
integrated
research,
marketing
new
product
communication, development
knowledge curation, content creation, writing, teaching.
insight
and
mining,
portfolio
socio-
planning,
EDUCATION -PhD - Communication, Dept of Mass Media & Comm. Studies, University of Madras, 2007 -Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004 -M.A. Communication, University of Madras – 1988
EXPERIENCE 2014 onwards: Founder – Director, Curious People (a C4D project) and free-lance advertising/ communication consultant 2001 onwards in Academia: Guest Faculty at CEG, Anna University, Dept of Science & Tech Communication, Madras University, WCC, Loyola, NIFT and MOP colleges. Subjects: branding, communication, advertising and creative strategy 1988-
2001
agencies
in
Advertising
industry:
Chennai,
Bangalore,
Worked Delhi,
in
the
creative
Coimbatore
&
departments Hyderabad
of
leading
across
advertising
leading
agencies
including Artig, Insight, Euro RSCG and Mudra Communications. Held leadership positions in the
Dr Lata Rajagopalan Kumar
creative depts. Handled national accounts like Henkel, Cavin Care, TI Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC,
Mysore
Silks,
Crocodile
and
HMT.
Won
awards
at
the
regional
and
national
levels
for
advertising creativity and brand communication.
PAPERS PUBLISHED Written and published papers in Communication, CSR & Marketing/Advertising for Development within India at national and international conferences.
OTHER INTERESTS Sports- Former ranked tennis player, represented Madras University and TN State. Won All India Inter University tournament & Bronze at the National Games. Keen interest in classical arts and reading.
In her 24th year in the industry and with WPP, Babita Baruah now leads GTB India as Managing Partner. She joined HTA ( Wunderman Thompson ) in Kolkata in 1996. Over the years, she took on roles in the agency’s Mumbai and Delhi offices, as well as working with the Wunderman Thompson Unilever team in Bangkok on Sunsilk and Lux. Her portfolio and experience extends across categories in FMCG, Finance, Technology. Besides being part of global agency teams on Nestle, Johnson and Johnson and Radiant & Knorr in Unilever. She led the team on Nokia India, before moving on to setting up a dedicated integrated solutions team for PepsiCo, India, in 2016. Babita is passionate about the intersection of consumer behaviour, culture and technology, leading to creative solutions that shift the needle for the brand and business. Collaboration with WPP and non WPP partners has been key to her business relationships. She believes in the power of influence of the communication industry towards a purposive future.
Babita Baruah
In 2004, Babita was one of the 12 Indian women to be selected for the prestigious British Chevening scholarship in the U.K, on Women and Leadership. In 2016, she was invited to Harvard Business School as a speaker on Trends in India Marketing, in the India Conference. In 2017, Babita was invited to speak on Women as Professionals, at the Women Influence Forum in Geneva. Babita
is
driven
by
her
efforts
on
diversity,
mentoring
young
professionals,
engagement
with
management institutes, initiatives for making the workplace culture conducive to inspired talent and strong partnerships. She has initiated programmes like SheHour, with her team, to connect and empower women at work in her workplace. She lives in Gurgaon with her husband, and her fifteen year old daughter, Joya.
CONNECT WITH US
Email Address mma@mmachennai.org
Phone Number 044 - 28291133 / 28291166
Website www.mmachennai.org
MADRAS MANAGEMENT ASSOCIATION
TEMPLE FOR KNOWLEDGE AND WI SDOM