WOMEN'S BUSINESS FORUM
Negotiation skills for Conflict Resolution TUESDAY NOV 9, 2021 | 6.00 PM
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Ms Radhika Shapoorjee To Join, Click...
FOUNTAINHEAD OF EXCELLENCE
Founder and CEO Mediation Mantras
SYNOPSIS The talk will focus on: Is conflict an opportunity or threat? What is conflict and its role in our everyday life What are the roots of conflict? Practical tips on how to resolve conflict with effective negotiations
6:00 PM
Welcome Address
Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Opening Remarks by the Chairperson Address by the Speaker
Ms Mythili Chandrasekar Consumer Behaviour and Brand Strategy Enthusiast
Ms Radhika Shapoorjee Founder and CEO Mediation Mantras
Discussion and Q&A with the Special Invitees
Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS
Ms Babita Baruah Managing Partner, GTB India. A WPP Unit
Concluding Remarks by the Chairperson 7:15 PM
Ms Mythili Chandrasekar
Vote of Thanks
Believes in communication as a force of good!
A
seasoned
communication
leader
and
a
certified
Mediator
from
the
Indian
Institute
of
Arbitration and Mediation, and is a India specialist Mediator for the Singapore International Mediation Centre. She has three decades of professional experience across advertising, public
Speaker
relations
and
corporate
communications.
She
has
been
a
trusted
advisor
to
CEOs,
Governments, top lawyers, litigation experts and political leaders. She has anticipated and managed multiple issues & crisis situations ranging from sexual harassment, fraud, litigation, layoffs, employee blackmail, product recall, agitations and conflicts at the workplace.
She is the founder and CEO of Mediation Mantras. The purpose of the mediation consultancy is to advocate, teach and promote Mediation as a life skill and help people and organisations build
winning
relationships
by
amicably
resolving
conflicts
and
help
in
preserving
and
transforming fractured relations.
She was the founder President and led Hill+Knowlton Strategies for 9 years. Was the Chief of Strategic
Planning
communication
RADHIKA SHAPOORJEE
at
Genesis
consultancies.
In
Burson-Mastellar her
last
for
over
assignment,
6
she
years.
was
a
Both
top
strategic
WPP
adviser
global to
the
Singapore International Mediation Centre where she saw the power of mediation and its future in conflict resolution. And concurrently, she also set up the corporate communication team at Hike Messenger, a social media platform. She wanted to learn the power of social media and its future potential.
An Aspen Fellow, who has helped promote entrepreneurship and micro finance with other Aspen fellows. Actively involved at Ideas Festival India. Honorary
secretary
to
Cansupport,
an
NGO
which
is
a
leader
in
palliative
care
for
the
underprivileged. A
prolific
public
international Advertising.
and
speaker, national
moderator awards
and
writer.
including
the
Selected prestigious
as
jury
Cannes
member Festival
for of
multiple PR
and
Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National
Special Invitees
Planning
Director,
J
Walter
Thompson,
India.
Currently
freelance
Strategy
and
Research Consultant. Work spans cities across India, and categories ranging from talcum powder, deodorants and shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.
Career Highlights: Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and
beverage,
personal
products,
education,
technology,
automotive;
new
product
development, premiumisation, portfolio planning and digital strategy. Created over 80 hours of training material. Initiated and steered Coffee and Donuts with JWT Planning. Published
Mythili Chandrasekar
over
75
articles
in
leading
Indian,
US
and
UK
media.
Repository
at
www.povfromindia.blogspot.com Created Brand Chakras ™ a first-of-its-kind proprietary toolkit. Won the Patricia Mann Award for Women Marketers, UK, 2008, winning a bursary to the Executive Marketing Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music. Took short breaks from advertising to write for UNICEF and in dotcom
Specialties: cultural
and
Brand
strategy,
ethnography
integrated
research,
marketing
new
product
communication, development
knowledge curation, content creation, writing, teaching.
insight
and
mining,
portfolio
socio-
planning,
EDUCATION -PhD - Communication, Dept of Mass Media & Comm. Studies, University of Madras, 2007 -Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004 -M.A. Communication, University of Madras – 1988
EXPERIENCE 2014
onwards:
Founder
–
Director,
Curious
People
(a
C4D
project)
and
free-lance
advertising/ communication consultant 2001 onwards in Academia: Guest Faculty at CEG, Anna University, Dept of Science & Tech Communication, Madras University, WCC, Loyola, NIFT and MOP colleges. Subjects: branding, communication, advertising and creative strategy 1988- 2001 Advertising industry: Worked in the creative departments of leading advertising agencies in Chennai, Bangalore, Delhi, Coimbatore & Hyderabad across leading agencies including Artig, Insight, Euro RSCG and Mudra Communications. Held leadership positions in
Dr Lata Rajagopalan Kumar
the creative depts. Handled national accounts like Henkel, Cavin Care, TI Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC, Mysore Silks, Crocodile and HMT. Won awards at the regional and national levels for advertising creativity and brand communication.
PAPERS PUBLISHED Written and published papers in Communication, CSR & Marketing/Advertising for Development within India at national and international conferences.
OTHER INTERESTS Sports- Former ranked tennis player, represented Madras University and TN State. Won All India Inter University tournament & Bronze at the National Games. Keen interest in classical arts and reading.
In her 24th year in the industry and with WPP, Babita Baruah now leads GTB India as Managing Partner. She joined HTA ( Wunderman Thompson ) in Kolkata in 1996. Over the years, she took on roles
in
the
agency’s
Mumbai
and
Delhi
offices,
as
well
as
working
with
the
Wunderman
Thompson Unilever team in Bangkok on Sunsilk and Lux. Her portfolio and experience extends across categories in FMCG, Finance, Technology. Besides being part of global agency teams on Nestle, Johnson and Johnson and Radiant & Knorr in Unilever.
She
led
the
team
on
Nokia
India,
before
moving
on
to
setting
up
a
dedicated
integrated solutions team for PepsiCo, India, in 2016. Babita is passionate about the intersection of consumer behaviour, culture and technology, leading to creative solutions that shift the needle for the brand and business. Collaboration with WPP and non WPP partners has been key to her business relationships. She believes in the power of influence of the communication industry towards a purposive future.
Babita Baruah
In 2004, Babita was one of the 12 Indian women to be selected for the prestigious British Chevening scholarship in the U.K, on Women and Leadership. In 2016, she was invited to Harvard Business School as a speaker on Trends in India Marketing, in the India Conference. In 2017, Babita was invited to speak on Women as Professionals, at the Women Influence Forum in Geneva. Babita is driven by her efforts on diversity, mentoring young professionals, engagement with management institutes, initiatives for making the workplace culture conducive to inspired talent and strong partnerships. She has initiated programmes like SheHour, with her team, to connect and empower women at work in her workplace. She lives in Gurgaon with her husband, and her fifteen year old daughter, Joya.
CONNECT WITH US CLICK TO VIEW Email Address mma@mmachennai.org
Phone Number 044 - 28291133 / 28291166
Website www.mmachennai.org
MADRAS MANAGEMENT ASSOCIATION