Brands and the World of Women - 26 Apr 2021

WOMEN'S BUSINESS COUNCIL

BRANDS AND THE WORLD OF WOMEN MONDAY 26 APR 2021 | 6 - 7:45 PM

6:00 PM

Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association

Introductory Remarks Mr V Balaraman Past President, MMA & Former MD, Pond’s India Ltd

Address by the Speaker

MS MYTHILI CHANDRASEKAR Former Senior VP and National Planning Director, J Walter Thompson, India & Brand Strategy Enthusiast

Ms Mythili Chandrasekar Former Senior VP and National Planning Director, J Walter Thompson, India & Brand Strategy Enthusiast

Q&A

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7:45 PM

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MADRAS MANAGEMENT ASSOCIATION

profile

SYNOPSIS Women's brands and some changing trends in portraying women, how every woman can think of herself as a brand and shape her persona.

MYTHILI CHANDRASEKAR Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National Planning Director, J Walter Thompson, India. Currently freelance Strategy and Research Consultant.

Work

spans

cities

across

India,

and

categories

ranging

from

talcum

powder,

deodorants

and

shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars.

Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.

Career Highlights Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and beverage, personal products, education, technology, automotive; new product development, premiumisation, portfolio planning and digital strategy.

Designed,

led

and

partnered

many

research

projects

as

initiatives

for

J

Walter

Thompson,

as

well

as

client

organisations.

Created over 80 hours of training material. Was on Faculty in J Walter Thompson and WPP APAC training programmes; created a 15-classes Online Planning Tutorial; many- time speaker in Management schools and client organisations; taught a 10-classes elective course at Indian Institute of Management on Integrated Marketing Communication.

Curated, designed and taught a full elective in "Critical Thinking" in Great Lakes School of Management, Gurgaon, (2019).

Initiated and steered Coffee and Donuts with JWT Planning (a Planners knowledge collective), and Food for Thought ( a curation of perspectives on Foods and Beverages).

Published over 75 articles in leading Indian, US and UK media. Repository at www.povfromindia.blogspot.com Published a series of articles for cnbctv18.com on New Age Marketing (2019) Created

Brand

Chakras

™

a

first-of-its-kind

proprietary

toolkit.

Steered

many

researches

under

this

platform.

Repository of published work at www.chakrawatch.blogspot.com Many-time speaker at Indian and APAC industry fora Judge at Indian Effies (Advertising Effectiveness) for many years, AME (Asian Marketing Effectiveness), APAC, UK and Global Effies, Pioneering Awards of the Marketing Society of UK. Many times Campaign India A Lister Featured in IMPACT 50 Most Influential Women, 2018 Won

the

Patricia

Mann

Award

for

Women

Marketers,

UK,

2008,

winning

a

bursary

to

the

Executive

Marketing

Programme, in Stanford.

Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music.

Took short breaks from advertising to write for UNICEF and in dotcom Personal interests include Pranic Healing and Tarot Reading

Specialties:

Brand

strategy,

integrated

marketing

communication,

insight

mining,

socio-cultural

and

ethnography

research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.

V BALARAMAN MBA from IIM Ahmedabad Former MD of Ponds’ Former export Director of Hindustan Lever Was independent director on Nokia, Mahindra World city; Polaris; Mother Dairy New Delhi; Intellect Design Arena Ltd Chairman of CAMS; Chairman of Footwear Design and Development Institute.

Currently on Delphi TVS and India Nippon Electricals Ltd Past President of MMA.