WOMEN'S BUSINESS COUNCIL
BRANDS AND THE WORLD OF WOMEN MONDAY 26 APR 2021 | 6 - 7:45 PM
6:00 PM
Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director Madras Management Association
Introductory Remarks Mr V Balaraman Past President, MMA & Former MD, Pond’s India Ltd
Address by the Speaker
MS MYTHILI CHANDRASEKAR Former Senior VP and National Planning Director, J Walter Thompson, India & Brand Strategy Enthusiast
Ms Mythili Chandrasekar Former Senior VP and National Planning Director, J Walter Thompson, India & Brand Strategy Enthusiast
Q&A
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7:45 PM
Vote of Thanks
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MADRAS MANAGEMENT ASSOCIATION
profile
SYNOPSIS Women's brands and some changing trends in portraying women, how every woman can think of herself as a brand and shape her persona.
MYTHILI CHANDRASEKAR Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National Planning Director, J Walter Thompson, India. Currently freelance Strategy and Research Consultant. Work
spans
cities
across
India,
and
categories
ranging
from
talcum
powder,
deodorants
and
shampoos, through pesticides, sanitary ware and education to foods, beverages, telecom and cars. Clients include Ford, ITC, Unilever, Hero Motocorp and PepsiCo among many others.
Career Highlights Created thinking frameworks, models and brainstorming tools in a variety of verticals: food and beverage, personal products, education, technology, automotive; new product development, premiumisation, portfolio planning and digital strategy. Designed,
led
and
partnered
many
research
projects
as
initiatives
for
J
Walter
Thompson,
as
well
as
client
organisations. Created over 80 hours of training material. Was on Faculty in J Walter Thompson and WPP APAC training programmes; created a 15-classes Online Planning Tutorial; many- time speaker in Management schools and client organisations; taught a 10-classes elective course at Indian Institute of Management on Integrated Marketing Communication. Curated, designed and taught a full elective in "Critical Thinking" in Great Lakes School of Management, Gurgaon, (2019). Initiated and steered Coffee and Donuts with JWT Planning (a Planners knowledge collective), and Food for Thought ( a curation of perspectives on Foods and Beverages). Published over 75 articles in leading Indian, US and UK media. Repository at www.povfromindia.blogspot.com Published a series of articles for cnbctv18.com on New Age Marketing (2019) Created
Brand
Chakras
™
a
first-of-its-kind
proprietary
toolkit.
Steered
many
researches
under
this
platform.
Repository of published work at www.chakrawatch.blogspot.com Many-time speaker at Indian and APAC industry fora Judge at Indian Effies (Advertising Effectiveness) for many years, AME (Asian Marketing Effectiveness), APAC, UK and Global Effies, Pioneering Awards of the Marketing Society of UK. Many times Campaign India A Lister Featured in IMPACT 50 Most Influential Women, 2018 Won
the
Patricia
Mann
Award
for
Women
Marketers,
UK,
2008,
winning
a
bursary
to
the
Executive
Marketing
Programme, in Stanford. Co-authored "Voices Within"(with two leading South Indian musicians) a coffee table book on the maestroes of carnatic music. Took short breaks from advertising to write for UNICEF and in dotcom Personal interests include Pranic Healing and Tarot Reading
Specialties:
Brand
strategy,
integrated
marketing
communication,
insight
mining,
socio-cultural
and
ethnography
research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.
V BALARAMAN MBA from IIM Ahmedabad Former MD of Ponds’ Former export Director of Hindustan Lever Was independent director on Nokia, Mahindra World city; Polaris; Mother Dairy New Delhi; Intellect Design Arena Ltd Chairman of CAMS; Chairman of Footwear Design and Development Institute. Currently on Delphi TVS and India Nippon Electricals Ltd Past President of MMA.