Fireside Chat on "Heart Lines * Head Lines * Bottom Lines " - 7 June 2021

FIRESIDE CHAT

HEARTLINES HEADLINES BOTTOMLINES

6:00 PM

Welcome Address Gp Capt R Vijayakumar (Retd), VSM Executive Director

Impact of marketing & communication on grassroots development

Madras Management Association

Opening Remarks by the Chairman Mr V Balaraman Past President, MMA & Former MD, Pond’s India Ltd

Address by the Speaker Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS

Discussion and Q&A with the Special Invitee Concluding Remarks by the Chairman Mr V Balaraman

Dr Lata Rajagopalan Kumar Consultant - Communication for Development Member - IAICS

7:30 PM

Vote of Thanks

MONDAY JUN 7, 2021 | 6.00 PM

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FOUNTAINHEAD OF EXCELLENCE

SYNOPSIS What is the connection between a two-wheeler company and the science project of a sugarcane farmer’s daughter in Appakoodal Village? What is the relationship between a banker and the social life of a bangle-seller in Chillakur?

It’s been widely known for years now that marketing at grassroots level has its benefits. But how many of those companies have impacted their consumers? How have they changed lives? The most successful of them have realized one thing about their bottom-line: whether it is healthy or not, impressive or not, it is certainly a curved one. -)

A smile on the face of a farmer or bangle-seller is the first sign that corporate goals are, in fact, meeting human needs.

It is

also a sign that alongside wealth creation, there is a commitment to improving quality of life of the underserved. And, it is a sign of changing times.

Let’s talk about it!

profile

SPEAKER

DR LATA RAJAGOPALAN KUMAR EDUCATION -PhD - Communication, Dept of Mass Media & Comm. Studies, University of Madras, 2007 -Research Methods, Centre for Studies in Social Sciences, Kolkata, 2004 -M.A. Communication, University of Madras – 1988

EXPERIENCE 2014 onwards: Founder – Director, Curious People (a C4D project) and free-lance advertising/ communication consultant 2001 onwards in Academia: Guest Faculty at CEG, Anna University, Dept of Science & Tech Communication,

Madras

University,

WCC,

Loyola,

NIFT

and

MOP

colleges.

Subjects:

branding,

communication, advertising and creative strategy 1988- 2001 Advertising industry: Worked in the creative departments of leading advertising agencies in Chennai, Bangalore, Delhi, Coimbatore & Hyderabad across leading agencies including Artig, Insight, Euro RSCG and Mudra Communications. Held leadership positions in the creative depts.

Handled national accounts like Henkel, Cavin Care, TI Cycles, Kurlon, ICI, Wipro, Pricol, Nalli Silks, ITC,

Mysore

Silks,

Crocodile

and

HMT.

Won

awards

at

the

regional

and

national

levels

for

advertising creativity and brand communication.

PAPERS PUBLISHED Written and published papers in Communication, CSR & Marketing/Advertising for Development within India at national and international conferences.

OTHER INTERESTS Sports- Former ranked tennis player, represented Madras University and TN State. Won All India Inter University tournament & Bronze at the National Games. Keen interest in classical arts and reading.

SPECIAL INVITEE

V BALARAMAN MBA from IIM Ahmedabad Former MD of Ponds’ Former export Director of Hindustan Lever Was independent director on Nokia, Mahindra World city; Polaris; Mother Dairy New Delhi; Intellect Design Arena Ltd Chairman of CAMS; Chairman of Footwear Design and Development Institute.

Currently on Delphi TVS and India Nippon Electricals Ltd Past President of MMA.

MADRAS MANAGEMENT ASSOCIATION