Chosen Production and Distributor Film Analysis Which media institution would distribute the film/Movie trailer? A production business aim is to distribute the product to new media such as YouTube, T.V programs and radio. The distributor aim is also to raise funds for the production of work. The scale of the business can be large or medium or small. Most sell the production of work to the movie studio, in order to distribute the product. The company can release the movie on DVD, T.V rights or Cinema. A film distribution stages changes from each time the movie is out. The first stage is the movie would be released by cinema after an 16 weeks by which time the film would be distributed upon DVD/Netflicks and could be bought and viewed on YouTube, by 3-4 years the film would be ready to the public for free on TV and the network would pay a set amount to the motion picture. Production companies solely the use of Universal Studios additionally known as Universal Pictures would be suitable to film the production, a American successful film company is one of the largest companies of distributing films its competitors only six in the marketplace such as Fox, Lion, Columbia, Dream Works and Warner Brothers. Universal as the ideal and top company, with the budget of 8 million pounds, the company hopes to bring in a large audience base.
In terms of Distribution there are six main companies E One / Dolby Digital / Dimension / Lions Gate / Paramount and Studio Canal. Universal has an in house production and distribution company and has 100 several large thriller movies the businesses adopts and are presented in cinemas and have grossed over 2 billion in motion pictures over the last 10 years which would make this a ideal company. Universal giving rights to distribute the product to the UK’s largest provider Cineworld having 82 branches and grossing 619.4 million in 2014 makes this ideal position.
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The marketing technique in advertising the production on blogs and website for example the Facebook (25% 16-24) (29% 24-34 year olds) Instagram (37% 16-24) (34% 24-34 year olds) YouTube (31% 16-24) (30% 24-34 year olds) Twitter (30% 16-24) (31% 24-34 year olds) The targeted of 15-34, the main target market is the teenage market to young adults as seen advertising on these social media would help attract the intended audience to watch the movie and the trailer as seen in the diagram. Marketing and distributing the trailer on these sites would help entice audience members, public awareness is of importance in order to bring the audience. The new era of social media sites on mobile phone apps has been a cheaper marketing tool other then magazine and T.V. advertising. As seen below Facebook has seen 63% daily usage on the site, Instagram 57% and Twitter 46%, daily use per person, per day shows a huge opportunity in aiming upon this sites/apps.
Bekeridis, 2014
Evaluation: on a whole the distribution of the movie will be affected and dependent on the marketing campaign, The Unique Selling Point in selling the movie in cinema by online marketing would help give a different perspective on selling the movie and how it’s viewed among the public. The large company chosen is a billion dollar business and would help in giving the best angles of methods in selling the movie due to past successful motion pictures. This company would be variable in selling the product at hand.