»Originally, pizza was looked down upon in Italy as the poor man’s food: it was just
simple unleavened bread with a little tomato sauce for taste. Then, accompanying
the early emigrants, it made its way to America, where it was garnished with
cheese, olives, peppers, various meats, and so on, totally transforming the original
into a kind of delicacy. Years later, when it made its triumphant return to the land of
its origin, it became a highly respected dish on the menu of even the most eminent
restaurants. The new product was eagerly accepted and even given pride of place
in Italian cuisine. Lack of confidence in one’s own culture, combined with the blind
acceptance of all things new and foreign, often results in a phenomenon that social
scientists call the “Pizza Effect,” a phrase that was coined in as late as 1970 by an
anthropologist named Agehananda Bharati.«